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市場調査レポート
商品コード
1541376
音声アナリティクス市場レポート:タイプ、展開、企業規模、最終用途、地域別、2024~2032年Speech Analytics Market Report by Type, Deployment, Enterprise Size, End Use, and Region 2024-2032 |
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音声アナリティクス市場レポート:タイプ、展開、企業規模、最終用途、地域別、2024~2032年 |
出版日: 2024年08月10日
発行: IMARC
ページ情報: 英文 140 Pages
納期: 2~3営業日
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世界の音声アナリティクス市場規模は2023年に26億米ドルに達しました。今後、IMARC Groupは、市場は2032年までに126億米ドルに達し、2024~2032年の間に18.5%の成長率(CAGR)を示すと予測しています。顧客洞察に対する需要の高まり、人工知能と自然言語処理技術の進歩、顧客体験の向上と潜在的リスクの軽減に対するニーズの高まりが、市場を牽引する主要要因の一部となっています。
音声アナリティクスは、人工知能技術に頼って話し言葉から有用な情報を分析・抽出する強力なツールです。音声データからパターンを識別し、洞察を得るために、さまざまな言語学的、音声学的、統計的手法を適用します。コールセンター環境において、感情の特定、コンプライアンスとリスクの検出、顧客サービスの向上、業務の強化、戦略的意思決定の推進を目的とした音声アナリティクスの利用が拡大していることが、市場の成長を支えています。これとは別に、非構造化音声データを構造化データに変換することで、音声アナリティクスは顧客満足度の向上、従業員のパフォーマンス強化、成長機会の特定に役立つ貴重なリソースを記載しています。さらに、その機能は単純な書き起こしにとどまらず、センチメント分析、音声検出、傾向検出を可能にします。その結果、ビジネスインテリジェンスは音声アナリティクスを利用して、顧客理解を深め、業務効率を最適化します。
差別化の手段としてカスタマーエクスペリエンスの向上を重視する企業が増えているため、顧客の行動や嗜好に関する貴重な洞察を提供するスピーチ分析のようなソリューションへの需要が高まっています。さらに、コンプライアンスとリスク管理の必要性が高まっているため、企業はコンプライアンスを確保し、潜在的なリスクを軽減するために音声アナリティクスのような技術を採用するようになっています。これとは別に、さまざまなコミュニケーションチャネルの利用が増加する中、企業は一貫したシームレスな顧客体験を確保するため、オムニチャネル戦略に注力しています。さらに、各業界のデジタルトランスフォーメーションへの取り組みにより、データ量は飛躍的に増加しており、こうしたデータを効果的に管理し、そこから洞察を得るために、スピーチ分析のような技術へのニーズが高まっています。さらに、人工知能(AI)、機械学習、その他の先進技術の統合により、音声アナリティクスの有効性と精度が向上しています。
先端技術の統合
人工知能(AI)や機械学習(ML)などの先進技術の音声アナリティクスソリューションへの統合は、市場を牽引する重要な要因の1つです。音声アナリティクスソフトウェアはこれらの技術を活用し、人間の言葉を正確に解釈し、感情を識別し、さらには言葉や言葉以外の合図に基づいて顧客の行動を予測します。AIとMLの進化により、より高度な予測機能が可能になり、音声アナリティクスから得られるビジネス価値が高まっています。さらに、これらの技術はリアルタイムの会話を分析するのに役立ち、企業が顧客とのやり取りをその都度改善するために利用できる洞察を即座に記載しています。さらに、クラウドベースの音声アナリティクスソリューションは、拡大性、柔軟性、費用対効果を提供し、企業が大規模なITインフラに投資して管理する必要がないため、あらゆる規模の組織にとって音声アナリティクスがより身近なものとなっています。
顧客経験管理のニーズの高まり
現在、企業はカスタマージャーニーを理解し、強化するために、音声アナリティクスの導入にますます力を入れるようになっています。音声アナリティクスは、顧客とのやり取りに関する詳細な洞察を提供し、その中には痛みや嗜好、満足度なども含まれます。この理解により、企業は対象を絞ったパーソナライズされたマーケティングメッセージ、オファー、レコメンデーションを提供できるようになります。顧客体験を向上させるために洞察主導の戦略を利用する動向が高まっており、市場展望は良好です。音声アナリティクスにより、企業は顧客から繰り返し寄せられる問題や苦情をリアルタイムで特定し、必要な対策を講じることができます。このプロアクティブなアプローチは、顧客の問題を迅速に解決し、顧客の不満を減らし、顧客ロイヤルティを高めるのに役立ちます。
規制コンプライアンス
複数の業界における規制の厳格化は、世界の音声アナリティクス市場を推進する重要な要因です。金融、医療、通信など特定のセグメントは規制が厳しく、データセキュリティやプライバシーに関する要件も厳しいです。これらの業界では、コンプライアンスを維持するために音声アナリティクスツールが不可欠です。例えば、金融機関では、すべての顧客とのコミュニケーションの監視と分析を可能にすることで、ドッド・フランク法などの規制を遵守するのに役立っています。同様に、医療セグメントでは、音声アナリティクスは、機密性の高い患者情報が不適切に共有されている事例を特定することで、医療保険の携行性と説明責任に関する法律(HIPAA)の遵守を確保するのに役立ちます。
The global speech analytics market size reached US$ 2.6 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 12.6 Billion by 2032, exhibiting a growth rate (CAGR) of 18.5% during 2024-2032. The increasing demand for customer insights, advancements in artificial intelligence and natural language processing technologies, and the escalating need for enhanced customer experience and mitigating potential risks represent some of the key factors driving the market.
Speech analytics is a powerful tool that relies on artificial intelligence technology to analyze and extract useful information from spoken language. It involves the application of various linguistic, phonetic, and statistical methodologies to discern patterns and gain insights from voice data. The growing utilization of speech analytics in call center environments to identify emotions, detect compliance and risk, improve customer service, enhance operations, and drive strategic decision-making is supporting the market growth. Apart from this, by transforming unstructured audio data into structured data, speech analytics offers a valuable resource for improving customer satisfaction, enhancing employee performance, and identifying growth opportunities. Moreover, its capabilities extend beyond simple transcription, allowing for sentiment analysis, keyword spotting, and trend detection. As a result, business intelligence uses speech analytics to understand customers better and optimize operational efficiency.
The growing emphasis of organizations on improving customer experience as a means of differentiation is leading to the escalating demand for solutions like speech analytics to provide valuable insights into customer behaviors and preferences. Additionally, the increasing need for compliance and risk management is encouraging companies to adopt technologies like speech analytics to ensure compliance and mitigate potential risks. Apart from this, with the increasing use of various communication channels, organizations are focusing on an omnichannel strategy to ensure a consistent and seamless customer experience. Furthermore, there is an exponential increase in data volume due to digital transformation initiatives across industries, which is driving the need for technologies like speech analytics to manage and gain insights from this data effectively. Moreover, the integration of artificial intelligence (AI), machine learning, and other advanced technologies is improving the efficacy and accuracy of speech analytics.
Integration of advanced technologies
The integration of advanced technologies, such as artificial intelligence (AI) and machine learning (ML) into speech analytic solutions represents one of the key factors driving the market. Speech analytics software leverages these technologies to accurately interpret human language, identify emotions, and even predict customer behavior based on verbal and non-verbal cues. The evolution of AI and ML is enabling more sophisticated predictive capabilities, enhancing the business value derived from speech analytics. Furthermore, these technologies help analyze real-time conversations and offer immediate insights that businesses can use to improve customer interactions as they occur. Moreover, cloud-based speech analytics solutions offer scalability, flexibility, and cost-effectiveness and eliminate the need for businesses to invest in and manage extensive IT infrastructure, making speech analytics more accessible to organizations of all sizes.
Growing need for customer experience management
Presently, businesses are increasingly focusing on the adoption of speech analytics to understand and enhance the customer journey. Speech analytics provides in-depth insights into customer interactions, including pain points, preferences, and satisfaction levels. This understanding enables businesses to deliver targeted and personalized marketing messages, offers, and recommendations. The rising trend of using insights-driven strategies to improve customer experience is offering a favorable market outlook. Speech analytics enables businesses to identify recurring issues or complaints raised by customers in real time and allows companies to take required measures to address them. This proactive approach helps in resolving customer problems promptly, reducing customer dissatisfaction, and increasing customer loyalty.
Regulatory compliance
The increasing rigor of regulations across multiple industries is a significant factor driving the global speech analytics market. Certain sectors like finance, healthcare, and telecommunications are heavily regulated, with stringent requirements for data security and privacy. In these industries, speech analytics tools are indispensable for maintaining compliance. For example, they help financial institutions comply with regulations such as the Dodd-Frank Act by enabling the monitoring and analysis of all customer communications. Similarly, in the healthcare sector, speech analytics can help ensure adherence to the health insurance portability and accountability act (HIPAA) by identifying instances of sensitive patient information being shared improperly.
IMARC Group provides an analysis of the key trends in each segment of the global speech analytics market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on type, deployment, enterprise size and end use.
Solution
Service
Solution represents the largest market segment
The report has provided a detailed breakup and analysis of the market based on the type. This includes solution and service. According to the report, solution represented the largest segment.
The surge in the volume of data due to increased digitalization requires effective tools for data management and analysis. Speech analytics solutions aid in handling this increasing data volume and transforming it into actionable insights. Additionally, businesses are increasingly focusing on improving customer satisfaction, which is catalyzing the demand for speech analytics solutions. These solutions help companies understand customer behavior, identify trends, and spot issues, enabling them to deliver better customer experiences.
Service-based speech analytics refers to the array of services associated with the deployment, usage, support, and management of speech analytics solutions in an organization. They offer technical support and regular system checks that help businesses avoid downtime and resolve any issues promptly. Additionally, they provide necessary support during the implementation phase and ensure a smooth integration of speech analytics solutions into existing systems.
On-premises
Cloud-based
On-premises accounts for the majority of the market share
The report has provided a detailed breakup and analysis of the market based on the deployment. This includes on-premises and cloud-based. According to the report, on-premises represented the largest segment.
On-premises deployment refers to the installation and operation of speech analytics software within the premises of an organization. It involves the acquisition of hardware and software licenses and the responsibility for maintenance, security, and data management. There is a rise in the deployment of on-premises speech analytics across industries with strict data security and privacy regulations, such as finance, and healthcare for greater flexibility and control over their speech analytics environment. Apart from this, these speech analytics are increasingly used in small and medium-sized enterprises.
Small and Medium Enterprises
Large Enterprises
Small and medium enterprises (SMEs) represent the largest application segment in the market
The report has provided a detailed breakup and analysis of the market based on enterprise size. This includes small and medium enterprises and large enterprises. According to the report, small and medium enterprises hold the largest market segment. Speech analytics provides valuable insights into customer interactions, sentiments, and preferences, enabling SMEs to understand their customers better and tailor their products, services, and customer support accordingly. By leveraging speech analytics, SMEs can enhance customer satisfaction, loyalty, and gain a competitive edge in the market. SMEs often have limited resources and need to optimize their operations for maximum efficiency. Speech analytics helps SMEs streamline their customer interactions, identify process bottlenecks, and improve agent performance.
BFSI
IT and Telecommunication
Retail
Healthcare
Government
Hospitality
Others
BFSI holds the largest market share
The report has provided a detailed breakup and analysis of the market based on end use. This includes BFSI, IT and telecommunication, retail, healthcare, government, hospitality, and others. According to the report, BFSI accounted for the largest market share.
The increasing use of speech analytics in the BFSI sector helps in monitoring customer interactions to ensure adherence to regulations, such as the Dodd-Frank Act or the Payment Card Industry Data Security Standard (PCI DSS). Additionally, the BFSI sector is highly customer-centric, and delivering exceptional customer experiences is a top priority. Speech analytics provides valuable insights into customer interactions, sentiments, and preferences, enabling organizations to understand customer needs and enhance service quality. Apart from this, fraud detection and prevention are paramount in the BFSI industry, and speech analytics tools can identify suspicious or fraudulent activities by analyzing customer conversations. Furthermore, speech analytics provides valuable data for market research and competitive analysis within the BFSI sector. This information enables BFSI institutions to identify new market opportunities, adapt their offerings, and stay ahead in a competitive landscape.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
North America exhibits a clear dominance, accounting for the largest speech analytics market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America represented the largest market.
The establishment of well-developed information technology (IT) and telecommunications infrastructure in North America represents one of the key factors favoring the market growth. Additionally, the presence of various leading global providers of speech analytics solutions in the region, coupled with their continuous efforts in product innovation and enhancement is contributing to the market growth. Apart from this, there is a rise in the use of speech analytics solutions across various industries, such as retail, banking, financial services, healthcare, and insurance, to improve customer experience, ensure compliance, and gain valuable business insights. Furthermore, the expansion of public and private organizations, along with the rising adoption of cloud-based solutions is positively influencing the market in the region.
Companies are investing in research and development (R&D) to enhance the capabilities of speech analytics solutions. They are incorporating advanced technologies, such as artificial intelligence (AI), machine learning (ML), natural language processing (NLP), and sentiment analysis to improve speech recognition accuracy, sentiment analysis, and predictive analytics capabilities. These advancements enable more precise analysis of customer conversations and deliver more valuable insights. They are also developing industry-specific speech analytics solutions tailored to the unique requirements of various sectors. For example, they are creating solutions designed specifically for the BFSI industry, healthcare sector, and contact centers. These industry-specific solutions incorporate specialized functionalities, compliance monitoring features, and integration capabilities with industry-specific systems to address the specific needs and regulatory requirements of each sector.
Almawave S.p.A.
ASC Technologies AG
Avaya
Calabrio, Inc.
CallMiner
Clarabridge
GemaTech
Genesys
inContact (NICE Systems)
OnviSource Inc.
OPEX Hosting
Verint System Inc.
In September 2021, CallMiner, a global leader of conversation analytics for business improvement, announced that the CallMiner Eureka Platform combined with Microsoft Azure Speech to Text is expected to deliver a powerful and unified solution.
In November 2022, Global CX Solutions provider Startek deployed Verint Speech Analytics to enable world-class experiences for customers.