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RTD（レディトゥドリンク）ティーおよびコーヒー市場レポート：製品、添加物、パッケージ、価格セグメント、流通チャネル、地域別、2024-2032

Ready to Drink Tea and Coffee Market Report by Product, Additives, Packaging, Price Segment, Distribution Channel, and Region 2024-2032
出版日: | 発行: IMARC | ページ情報: 英文 148 Pages | 納期: 2～3営業日

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価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=156.76円
RTD（レディトゥドリンク）ティーおよびコーヒー市場レポート：製品、添加物、パッケージ、価格セグメント、流通チャネル、地域別、2024-2032
出版日: 2024年03月02日
発行: IMARC
ページ情報: 英文 148 Pages
納期: 2～3営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界のRTD（レディトゥドリンク）ティーおよびコーヒーの市場規模は、2023年に1,058億米ドルに達しました。今後、IMARC Groupは、2024年から2032年にかけて6.5%の成長率（CAGR）を示し、2032年までに1,896億米ドルに達すると予測しています。個人の購買力の増加、新しく刺激的なフレーバーの市場開拓、さまざまな場所や駅へのRTDティー・コーヒー自動販売機の設置などが、市場を推進している主な要因です。

RTD（レディトゥドリンク）ティーおよびコーヒーとは、あらかじめ作られており、追加の準備を必要としないパッケージ飲料のことです。これらの便利で外出先でも飲めるオプションは、消費者のペースの速いライフスタイルに対応し、近年絶大な人気を博しています。RTD（レディトゥドリンク）・ティーは通常、紅茶、緑茶、白茶、ハーブティーなど、さまざまなフレーバーで淹れられ、ボトリングされます。一方、RTD（レディトゥドリンク）コーヒーは、コールド・ブリュー、アイス・コーヒー、ラテなどさまざまな形態があり、抽出やバリスタの技術を必要とせず、素早くカフェインを補給できます。利便性が高いため、仕事中や旅行中においしい気分転換をしたい忙しい人にお勧めの選択肢です。さらに、1回分ずつの容器に入っていることが多いため、鮮度が保たれ、無駄が少ないです。

個人の購買力の向上が世界市場を牽引しています。さらに、カフェテリア、コーヒー・ショップ、カフェ、レストラン、クイック・サービス・レストラン（QSR）チェーン、ホテルなどの商業スペースは、これらの施設が紅茶やコーヒーのブランドと提携して推奨プログラムを立ち上げているため、市場をさらに拡大させる重要な役割を果たしています。さらに、空港、病院、ショッピングモール、学校の食堂、鉄道、ガソリンスタンドなど、さまざまな場所にRTDティーとコーヒーの自動販売機が設置されていることも市場を支えています。さらに、メーカー各社は抹茶、ヘーゼルナッツ、ミント、ハイビスカス、タイアイスティー、キャラメル、ピーナッツバター、パッションフルーツ、キウイグリーンティー、マンゴー、メロンなど、エキサイティングな新フレーバーを継続的に投入し、大衆の間で注目を集めています。また、有名人の推薦やソーシャルメディア・キャンペーンなどのプロモーション戦略が、市場の明るい見通しを生み出しています。その他の特典として、オンライン小売チャネルを通じた宅配サービスの人気が高まっており、利便性、幅広い品ぞろえ、迅速な配送オプション、割引情報、多様な支払い方法が提供されています。

RTD（レディトゥドリンク）ティーおよびコーヒーの市場動向と促進要因：

利便性とオン・ザ・ゴー・ライフスタイルの動向の高まり

RTD（レディトゥドリンク）ティーおよびコーヒーの需要の増加は、現代の消費者のペースの速いライフスタイルと利便性への欲求に大きく起因しています。現在、個人は常に移動しており、仕事、家族、社会的なコミットメントを両立させているため、従来の淹れ方や喫茶店を訪れる時間はほとんどないです。RTD（レディトゥドリンク）飲料は、すぐに飲めるように包装されているため、手間のかからない迅速な解決策を提供します。慌ただしい仕事中にリフレッシュするためのボトル入りアイスティーであれ、ジムに通う前にエネルギーを補給するための缶入りコールドブリューコーヒーであれ、こうした飲料は、味や品質に妥協することなく準備の手間を省き、消費者のペースの速い日常にシームレスにフィットします。

高まる健康とウェルネスの動向

消費者の間で健康とウェルネスへの関心が高まっていることが、すぐに飲めるお茶とコーヒーの市場を活性化しています。個人の健康意識が高まり、より良い食生活を選択する方法を模索するようになるにつれ、糖分の多いソーダや炭酸飲料を敬遠するようになっています。RTD（レディトゥドリンク）ティーおよびコーヒー製品は、低カロリー、低糖質、天然成分ベースなど、より健康的な代替品を提供することで、この動向に乗じています。さらに、緑茶、ハーブ・インフュージョン、オーガニック・コーヒーは、その健康上の利点や抗酸化特性が評価され、人気を博しています。さらに、メーカーは、ビタミン、ミネラル、アダプトゲンなどの機能性成分を製品に組み込んで、カフェインブースト以上のものを提供する飲料を求める健康志向の消費者にアピールしています。

多様なフレーバー・プロファイルとプレミアム化

RTD（レディトゥドリンク）ティーおよびコーヒー市場は、多様なフレーバーの提供によって支えられています。メーカー各社は、さまざまな味覚嗜好や文化的嗜好にアピールするため、幅広いフレーバーで絶えず革新を続けています。伝統的な紅茶やクラシックなコーヒーから、エキゾチックなフルーツ入り紅茶や贅沢なモカ・ブレンド・コーヒーまで、選択肢は広がり続けています。この豊富なフレーバー・バリエーションは、新規消費者を惹きつけるだけでなく、既存顧客にもさまざまな商品を試してみようと思わせる。さらに、プレミアム化の動向は、RTD（レディトゥドリンク）ティーおよびコーヒーに対する認識を、単なる便利な製品から、洗練された高級飲料の選択肢へと高めています。職人技が光るコールドブリュー、シングルオリジンブレンドコーヒー、手作りの紅茶は、高品質で特別な味覚体験にプレミアム料金を支払うことを厭わない愛好家の間で、熱烈な支持を集めています。

目次

第1章 序文

第2章 調査範囲と調査手法

  • 調査目的
  • 利害関係者
  • データソース
    • 一次情報
    • 二次情報
  • 市場推定
    • ボトムアップアプローチ
    • トップダウンアプローチ
  • 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

  • 概要
  • 主要産業動向

第5章 世界のRTD（レディトゥドリンク）ティーおよびコーヒー市場

  • 市場概要
  • 市場実績
  • COVID-19の影響
  • 市場内訳：製品別
  • 市場内訳：添加物別
  • 市場内訳：パッケージ別
  • 市場内訳：価格別
  • 市場内訳：流通チャネル別
  • 市場内訳：地域別
  • 市場予測

第6章 市場内訳：製品別

  • RTD紅茶
    • 市場動向
    • 主なタイプ
      • 紅茶
      • フルーツ＆ハーブティー
      • ウーロン茶
      • 緑茶
    • 市場予測
  • RTDコーヒー
    • 市場動向
    • 主なタイプ
      • 高麗人参
      • ビタミンB
      • タウリン
      • ガラナ
      • マテ茶
      • アサイーベリー
    • 市場予測

第7章 市場内訳：添加物別

  • フレーバー
    • 市場動向
    • 市場予測
  • 人工甘味料
    • 市場動向
    • 市場予測
  • 酸味料
    • 市場動向
    • 市場予測
  • 栄養補助食品
    • 市場動向
    • 市場予測
  • 防腐剤
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測

第8章 市場内訳：包装材別

  • ガラス瓶
    • 市場動向
    • 市場予測
  • 缶詰
    • 市場動向
    • 市場予測
  • ペットボトル
    • 市場動向
    • 市場予測
  • アセプティック
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測

第9章 市場内訳：価格別

  • プレミアム
    • 市場動向
    • 市場予測
  • レギュラー
    • 市場動向
    • 市場予測
  • 低価格
    • 市場動向
    • 市場予測
  • ファウンテン
    • 市場動向
    • 市場予測
  • スーパープレミアム
    • 市場動向
    • 市場予測

第10章 市場内訳：流通チャネル別

  • オフトレード
    • 市場動向
    • 主要チャネル
      • 独立小売業者
      • スーパーマーケットとハイパーマーケット
      • コンビニエンスストア
      • その他
    • 市場予測
  • オントレード
    • 市場動向
    • 主要チャネル
      • フードサービス
      • 自動販売
    • 市場予測

第11章 市場内訳：地域別

  • 北米
    • 市場動向
    • 市場予測
  • 欧州
    • 市場動向
    • 市場予測
  • アジア太平洋
    • 市場動向
    • 市場予測
  • 中東・アフリカ地域
    • 市場動向
    • 市場予測
  • ラテンアメリカ
    • 市場動向
    • 市場予測

第12章 SWOT分析

  • 概要
  • 強み
  • 弱み
  • 機会
  • 脅威

第13章 バリューチェーン分析

第14章 ポーターのファイブフォース分析

  • 概要
  • 買い手の交渉力
  • 供給企業の交渉力
  • 競合の程度
  • 新規参入業者の脅威
  • 代替品の脅威

第15章 価格分析

第16章 競合情勢

  • 市場構造
  • 主要企業
  • 主要企業のプロファイル
    • Asahi Breweries
    • Dr Pepper Snapple Group
    • Starbucks
    • Pepsico
    • The Coca Cola Company
    • Ajinomoto General Foods Inc.
    • Ting Hsin International Group
    • Uni-President Enterprises Corporation
    • Nestle
    • Dunkin'Brands
    • Ferolito Vultaggio & Sons
    • Keurig Dr Pepper
    • Hangzhou Wahaha Group
    • Lotte Chilsung
    • Monster Beverage
    • Acqua Minerale San Benedetto
    • Kirin Holdings Company
    • Unilever
    • Arizona Beverage Company
    • Suntory
図表

List of Figures

  • Figure 1: Global: Ready to Drink Tea and Coffee Market: Major Drivers and Challenges
  • Figure 2: Global: Ready to Drink Tea and Coffee Market: Sales Value (in Billion US$), 2018-2023
  • Figure 3: Global: Ready to Drink Tea and Coffee Market: Breakup by Product (in %), 2023
  • Figure 4: Global: Ready to Drink Tea and Coffee Market: Breakup by Additives (in %), 2023
  • Figure 5: Global: Ready to Drink Tea and Coffee Market: Breakup by Packaging (in %), 2023
  • Figure 6: Global: Ready to Drink Tea and Coffee Market: Breakup by Price Segment (in %), 2023
  • Figure 7: Global: Ready to Drink Tea and Coffee Market: Breakup by Distribution Channel (in %), 2023
  • Figure 8: Global: Ready to Drink Tea and Coffee Market: Breakup by Region (in %), 2023
  • Figure 9: Global: Ready to Drink Tea and Coffee Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 10: Global: Ready to Drink Tea and Coffee Industry: SWOT Analysis
  • Figure 11: Global: Ready to Drink Tea and Coffee Industry: Value Chain Analysis
  • Figure 12: Global: Ready to Drink Tea and Coffee Industry: Porter's Five Forces Analysis
  • Figure 13: Global: Ready to Drink Tea and Coffee (RTD Tea) Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 14: Global: Ready to Drink Tea and Coffee (RTD Tea) Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 15: Global: Ready to Drink Tea and Coffee (RTD Coffee) Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 16: Global: Ready to Drink Tea and Coffee (RTD Coffee) Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 17: Global: Ready to Drink Tea and Coffee (Flavors) Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 18: Global: Ready to Drink Tea and Coffee (Flavors) Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 19: Global: Ready to Drink Tea and Coffee (Artificial Sweeteners) Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 20: Global: Ready to Drink Tea and Coffee (Artificial Sweeteners) Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 21: Global: Ready to Drink Tea and Coffee (Acidulants) Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 22: Global: Ready to Drink Tea and Coffee (Acidulants) Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 23: Global: Ready to Drink Tea and Coffee (Nutraceuticals) Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 24: Global: Ready to Drink Tea and Coffee (Nutraceuticals) Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 25: Global: Ready to Drink Tea and Coffee (Preservatives) Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 26: Global: Ready to Drink Tea and Coffee (Preservatives) Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 27: Global: Ready to Drink Tea and Coffee (Other Additives) Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 28: Global: Ready to Drink Tea and Coffee (Other Additives) Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 29: Global: Ready to Drink Tea and Coffee (Glass Bottle) Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 30: Global: Ready to Drink Tea and Coffee (Glass Bottle) Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 31: Global: Ready to Drink Tea and Coffee (Canned) Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 32: Global: Ready to Drink Tea and Coffee (Canned) Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 33: Global: Ready to Drink Tea and Coffee (PET Bottle) Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 34: Global: Ready to Drink Tea and Coffee (PET Bottle) Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 35: Global: Ready to Drink Tea and Coffee (Aseptic) Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 36: Global: Ready to Drink Tea and Coffee (Aseptic) Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 37: Global: Ready to Drink Tea and Coffee (Other Packaging Types) Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 38: Global: Ready to Drink Tea and Coffee (Other Packaging Types) Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 39: Global: Ready to Drink Tea and Coffee (Premium) Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 40: Global: Ready to Drink Tea and Coffee (Premium) Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 41: Global: Ready to Drink Tea and Coffee (Regular) Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 42: Global: Ready to Drink Tea and Coffee (Regular) Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 43: Global: Ready to Drink Tea and Coffee (Popular Priced) Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 44: Global: Ready to Drink Tea and Coffee (Popular Priced) Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 45: Global: Ready to Drink Tea and Coffee (Fountain) Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 46: Global: Ready to Drink Tea and Coffee (Fountain) Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 47: Global: Ready to Drink Tea and Coffee (Super Premium) Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 48: Global: Ready to Drink Tea and Coffee (Super Premium) Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 49: Global: Ready to Drink Tea and Coffee Market: Off-Trade Sales (in Billion US$), 2018 & 2023
  • Figure 50: Global: Ready to Drink Tea and Coffee Market Forecast: Off-Trade Sales (in Billion US$), 2024-2032
  • Figure 51: Global: Ready to Drink Tea and Coffee Market: On-Trade Sales (in Billion US$), 2018 & 2023
  • Figure 52: Global: Ready to Drink Tea and Coffee Market Forecast: On-Trade Sales (in Billion US$), 2024-2032
  • Figure 53: North America: Ready to Drink Tea and Coffee Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 54: North America: Ready to Drink Tea and Coffee Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 55: Europe: Ready to Drink Tea and Coffee Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 56: Europe: Ready to Drink Tea and Coffee Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 57: Asia Pacific: Ready to Drink Tea and Coffee Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 58: Asia Pacific: Ready to Drink Tea and Coffee Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 59: Middle East and Africa: Ready to Drink Tea and Coffee Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 60: Middle East and Africa: Ready to Drink Tea and Coffee Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 61: Latin America: Ready to Drink Tea and Coffee Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 62: Latin America: Ready to Drink Tea and Coffee Market Forecast: Sales Value (in Billion US$), 2024-2032

List of Tables

  • Table 1: Global: Ready to Drink Tea and Coffee Market: Key Industry Highlights, 2023 and 2032
  • Table 2: Global: Ready to Drink Tea and Coffee Market Forecast: Breakup by Product (in Billion US$), 2024-2032
  • Table 3: Global: Ready to Drink Tea and Coffee Market Forecast: Breakup by Additives (in Billion US$), 2024-2032
  • Table 4: Global: Ready to Drink Tea and Coffee Market Forecast: Breakup by Packaging (in Billion US$), 2024-2032
  • Table 5: Global: Ready to Drink Tea and Coffee Market Forecast: Breakup by Price Segment (in Billion US$), 2024-2032
  • Table 6: Global: Ready to Drink Tea and Coffee Market Forecast: Breakup by Distribution Channel (in Billion US$), 2024-2032
  • Table 7: Global: Ready to Drink Tea and Coffee Market Forecast: Breakup by Region (in Billion US$), 2024-2032
  • Table 8: Global: Ready to Drink Tea and Coffee Market Structure
  • Table 9: Global: Ready to Drink Tea and Coffee Market: Key Players
目次
Product Code: SR112024A1594

The global ready to drink tea and coffee market size reached US$ 105.8 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 189.6 Billion by 2032, exhibiting a growth rate (CAGR) of 6.5% during 2024-2032. The increasing purchasing power of individuals, the development of new and exciting flavors and the installation of RTD tea and coffee vending machines in various places and stations are some of the major factors propelling the market.

Ready-to-drink tea and coffee refer to packaged beverages that are pre-made and require no additional preparation. These convenient and on-the-go options have gained immense popularity in recent years, catering to the fast-paced lifestyles of consumers. Ready-to-drink teas are usually brewed and bottled with various flavors, including black, green, white, or herbal, offering a refreshing and thirst-quenching experience. On the other hand, ready-to-drink coffee comes in different forms, such as cold brews, iced coffees, and lattes, providing a quick caffeine fix without the need for brewing or barista skills. They offer convenience, making them a go-to choice for busy individuals seeking a delicious pick-me-up during work or travel. Moreover, they often come in single-serving containers, maintaining freshness and reducing waste.

The increasing purchasing power of individuals is driving the global market. Furthermore, commercial spaces, such as cafeterias, coffee shops, cafes, restaurants, quick-service restaurant (QSR) chains, and hotels, are playing a crucial role in fuelling the market as these establishments are partnering with tea and coffee brands to launch endorsement programs, which further augments the market. Additionally, the installation of RTD tea and coffee vending machines in various places, such as airports, hospitals, shopping malls, school canteens, railways, and petrol stations, is supporting the market. Moreover, manufacturers are continuously innovating by introducing new and exciting flavors such as matcha, hazelnut, mint, hibiscus, Thai iced tea, caramel, peanut butter, passion fruit, kiwi green tea, mango, and melon, which are gaining prominence among the masses. Besides, promotional strategies, including celebrity endorsements and social media campaigns, are creating a positive market outlook. Additionally, the market is benefiting from the rising popularity of home delivery services through online retail channels, providing convenience, a wide product selection, fast shipping options, discounted deals, and various payment methods.

Ready to Drink Tea and Coffee Market Trends/Drivers:

The Rising Trend for Convenience and On-The-Go Lifestyles

The increasing demand for ready-to-drink tea and coffee can be attributed significantly to the modern consumer's fast-paced lifestyle and the desire for convenience. Presently, individuals are constantly on the move, juggling work, family, and social commitments, leaving little time for traditional brewing or coffee shop visits. Ready-to-drink beverages offer a quick and hassle-free solution, as they come pre-packaged and ready for immediate consumption. Whether it's a bottled iced tea for a refreshing pick-me-up during a hectic workday or a canned cold brew coffee for a boost of energy before hitting the gym, these beverages fit seamlessly into the fast-paced routines of consumers, eliminating the need for preparation without compromising on taste or quality.

Escalating Health and Wellness Trends

The growing focus on health and wellness among consumers is catalyzing the market for ready to drink tea and coffee. As individuals are becoming more health-conscious and are seeking ways to make better dietary choices, they are turning away from sugary sodas and carbonated drinks. Ready-to-drink tea and coffee products have capitalized on this trend by offering healthier alternatives, such as low-calorie, low-sugar, and natural ingredient-based options. Moreover, green tea, herbal infusions, and organic coffee varieties have gained popularity due to their perceived health benefits and antioxidant properties. Additionally, manufacturers are incorporating functional ingredients, including vitamins, minerals, and adaptogens into their products to appeal to health-conscious consumers seeking beverages that offer more than just a caffeine boost.

Diverse Flavor Profiles and Premiumization

The ready-to-drink tea and coffee market is supported by the availability of various flavors. Manufacturers are continuously innovating with a wide range of flavors, appealing to various taste preferences and cultural preferences. From traditional black tea and classic coffee to exotic fruit-infused teas and indulgent mocha coffee blends, the options are ever-expanding. This extensive flavor variety not only attracts new consumers but also encourages existing customers to explore and experiment with different offerings. Moreover, the trend towards premiumization has elevated the perception of ready-to-drink tea and coffee from a mere convenience product to a sophisticated and upscale beverage choice. Artisanal cold brews, single-origin coffee blends, and handcrafted tea concoctions have garnered a dedicated following among connoisseurs willing to pay a premium for high-quality and exclusive taste experiences.

Ready to Drink Tea and Coffee Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global ready to drink tea and coffee market report, along with forecasts at the global and regional levels from 2024-2032. Our report has categorized the market based on product, additives, packaging, price segment and distribution channel.

Breakup by Product:

RTD Tea

Black Tea

Fruit & Herbal Based Tea

Oolong Tea

Green Tea

RTD Coffee

Ginseng

Vitamin B

Taurine

Guarana

Yerba Mate

Acai Berry

RTD tea dominates the market

The report has provided a detailed breakup and analysis of the market based on the product. This includes RTD tea (black tea, fruit and herbal based tea, oolong tea, and green tea) and RTD coffee (ginseng, vitamin B, taurine, guarana, yerba mate, and acai berry). According to the report, RTD tea represented the largest segment.

RTD tea stands out as the largest product segment as it has long been a widely consumed beverage globally, with a rich cultural history and tradition in many regions. As such, the concept of bottled or canned RTD tea resonates well with consumers who seek the convenience of enjoying their favorite tea flavors on-the-go. Additionally, the health-conscious trend among consumers has fueled the demand for RTD tea, as it is often perceived as a healthier alternative to sugary carbonated drinks. Furthermore, the availability of diverse and refreshing RTD tea flavors, including green tea, herbal infusions, and fruit-infused blends, has broadened the appeal to a wide range of consumers. Moreover, effective marketing and branding strategies have played a significant role in promoting RTD tea as a trendy and appealing beverage choice. Companies have leveraged social media, influencers, and eye-catching packaging designs to attract young consumers and create a strong brand presence. This modern and aspirational approach has contributed to RTD tea's dominance in the market, especially among millennials and gen Z consumers.

Breakup by Additives:

Flavors

Artificial Sweeteners

Acidulants

Nutraceuticals

Preservatives

Others

The report has provided a detailed breakup and analysis of the market based on the additives. This includes flavors, artificial sweeteners, acidulants, nutraceuticals, preservatives, and others.

Consumer palates are constantly seeking novel and enticing taste experiences, and flavored RTD beverages cater to this demand. Beverage manufacturers are continuously innovating and developing a wide array of flavors, ranging from classic favorites, including lemon, raspberry, and peach to more exotic options, including lychee, passion fruit, and coconut. The availability of diverse and exciting flavors not only attracts new consumers but also encourages repeat purchases and brand loyalty. Additionally, flavors allow beverage companies to tap into various demographics and cultural preferences, ensuring a broader market appeal.

On the other hand, with increasing concerns about sugar consumption and its impact on health, consumers are actively seeking healthier alternatives to traditional sugary beverages. Artificial sweeteners offer the advantage of providing sweetness without the added calories and are widely used to formulate low-calorie or sugar-free RTD beverages.

Breakup by Packaging:

Glass Bottle

Canned

PET Bottle

Aseptic

Others

PET bottle dominates the market

The report has provided a detailed breakup and analysis of the market based on the packaging. This includes glass bottle, canned, PET bottle, aseptic, and others. According to the report, PET bottle represented the largest segment.

PET bottles offer a perfect balance between functionality, convenience, and sustainability, making them a popular choice for both manufacturers and consumers. Their lightweight nature makes them easy to transport and handle, enhancing the overall convenience for consumers, especially those on the go. Additionally, PET bottles are known for their excellent transparency, allowing consumers to visually assess the product's quality and freshness before making a purchase. Moreover, PET is recyclable, aligning with the growing consumer demand for eco-friendly and sustainable packaging options. The recyclability of PET bottles reflects positively on the brand's image, attracting environmentally conscious consumers. As a result of these advantages, beverage companies widely adopt PET bottles for their RTD products, making it the largest packaging segment and an integral part of the thriving RTD beverage industry.

Breakup by Price Segment:

Premium

Regular

Popular Priced

Fountain

Super Premium

A detailed breakup and analysis of the market based on the price segment has also been provided in the report. This includes premium, regular, popular priced, fountain, and super premium.

When analyzing the price segments in the market for ready-to-drink (RTD) beverages, premium and regular products emerge as the largest price segment. The premium segment targets consumers who seek a higher quality, exclusive, and indulgent experience. These RTD beverages often feature premium ingredients, unique flavors, and sophisticated packaging, positioning them as a more luxurious choice. The premium category appeals to consumers who are willing to pay a premium price for a distinctive and superior product.

On the other hand, the regular segment encompasses products that are more affordable and accessible to a broader consumer base. These offerings focus on providing a satisfactory taste experience at a reasonable price, making them suitable for everyday consumption. The regular segment's affordability and availability make it a popular choice among budget-conscious consumers and those seeking a familiar, consistent RTD beverage option.

Breakup by Distribution Channel:

Off-Trade

Independent Retailers

Supermarkets and Hypermarkets

Convenience Stores

Others

On-Trade

Food Service

Vending

Off-trade channel holds the largest share in the market

A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. This includes off-trade (independent retailers, supermarkets and hypermarkets, convenience stores, and others) and on-trade (food service and vending). According to the report, off-trade accounted for the largest market share.

The popularity of the off-trade segment can be attributed to its widespread accessibility and convenience for consumers. These retail outlets are easily accessible in both urban and rural areas, ensuring a broad reach for RTD beverage brands. Moreover, consumers appreciate the convenience of being able to purchase their favorite RTD beverages along with their regular groceries or other shopping needs. The off-trade distribution also allows beverage companies to tap into a vast consumer base and leverage retail visibility to promote their products through attractive displays and promotional campaigns. Off-trade retailers frequently engage in cross-promotional activities and brand partnerships with RTD beverage companies. Collaborations between retailers and brands, such as co-branded promotions or exclusive product launches, generate excitement among consumers and enhance the appeal of RTD tea and coffee products, further solidifying the dominance of off-trade channels in the market.

Breakup by Region:

North America

Europe

Asia Pacific

Middle East and Africa

Latin America

Asia Pacific exhibits a clear dominance, accounting for the largest ready to drink tea and coffee market share

The report has also provided a comprehensive analysis of all the major regional markets, which include North America, Europe, Asia Pacific, Middle East and Africa, and Latin America. According to the report, Asia Pacific accounted for the largest market share.

Asia Pacific holds a significant position in the market. Due to rapid urbanization, coupled with the adoption of Western lifestyles and preferences, has accelerated the consumption of convenience-oriented products, such as RTD beverages among the masses. Moreover, the diverse and vibrant culinary cultures of the Asia Pacific have influenced the proliferation of a wide array of unique and innovative RTD beverage flavors, appealing to a broad range of tastes. Additionally, the rising disposable incomes in several countries within the region have led to an increased willingness among consumers to explore and indulge in premium and high-quality RTD offerings. Furthermore, the dynamic growth of modern retail channels and the widespread presence of convenience stores and supermarkets have facilitated easy access to RTD beverages, accelerating their popularity.

Competitive Landscape:

Companies have been continuously innovating their RTD tea and coffee offerings by introducing new and unique flavors, blends, and formulations. They aim to cater to diverse consumer preferences and stay ahead in the market. Moreover, with the growing trend of health-conscious consumers, several companies are developing healthier versions of RTD tea and coffee. This includes products with reduced sugar content, natural ingredients, and added functional benefits, such as antioxidants or vitamins. Furthermore, environmental concerns have prompted companies to adopt more sustainable practices. They are exploring eco-friendly packaging options, implementing recycling programs, and sourcing ingredients responsibly to appeal to eco-conscious consumers. Besides, leading players are investing in marketing campaigns and branding strategies to create stronger brand identities and connect with their target audience. This includes celebrity endorsements, social media promotions, and interactive campaigns.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Asahi Breweries

Dr Pepper Snapple Group

Starbucks

Pepsico

The Coca Cola Company

Ajinomoto General Foods Inc.

Ting Hsin International Group

Uni-President Enterprises Corporation

Nestle

Dunkin' Brands

Ferolito Vultaggio & Sons

Keurig Dr Pepper

Hangzhou Wahaha Group

Lotte Chilsung

Monster Beverage

Acqua Minerale San Benedetto

Kirin Holdings Company

Unilever

Arizona Beverage Company

Suntory

Recent Developments:

In February 2023, Starbucks launched extra virgin olive oil-infused coffee. It is available in five options, including an oat milk latte and cortado as well as a cold brew.

Nestle has introduced a new technology that can reduce sugar in various products without compromising taste. The technology uses an enzymatic process to reduce sugar in ingredients like malt, milk, and fruit juices by up to 30%. It also increases prebiotic fibers in milk-based products, which can support a healthy gut microbiome. The sugar reduction technology has already been implemented in cocoa and malt-based beverages in several countries and will be expanded to other product categories. This development aligns with Nestle's goal of improving the nutritional value of its products while promoting responsible consumption.

Keurig Dr Pepper has partnered with The Rolling Stones to launch a limited-edition "Start Me Up" iced coffee kit. The kit includes a custom-designed K-Iced brewer, a matching tumbler, and a "Start Me Up" K-Cup pod coffee blend co-created with the band. The kit also comes with a Spotify playlist curated by the band. The collaboration aims to bring the electrifying spirit of The Rolling Stones to the coffee experience. The launch will be supported by social media amplification and the kits are available for purchase on Keurig's website.

Key Questions Answered in This Report

  • 1. What is the size of the global ready to drink tea and coffee market in 2023?
  • 2. What is the expected growth rate of the global ready to drink tea and coffee market during 2024-2032?
  • 3. What are the key factors driving the global ready to drink tea and coffee market?
  • 4. What has been the impact of COVID-19 on the global ready to drink tea and coffee market?
  • 5. What is the breakup of the global ready to drink tea and coffee market based on the product?
  • 6. What is the breakup of the global ready to drink tea and coffee market based on the packaging?
  • 7. What is the breakup of the global ready to drink tea and coffee market based on the distribution channel?
  • 8. What are the key regions in the global ready to drink tea and coffee market?
  • 9. Who are the key players/companies in the global ready to drink tea and coffee market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Ready to Drink Tea and Coffee Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Breakup by Product
  • 5.5 Market Breakup by Additives
  • 5.6 Market Breakup by Packaging
  • 5.7 Market Breakup by Price Segment
  • 5.8 Market Breakup by Distribution Channel
  • 5.9 Market Breakup by Region
  • 5.10 Market Forecast

6 Market Breakup by Product

  • 6.1 RTD Tea
    • 6.1.1 Market Trends
    • 6.1.2 Major Types
      • 6.1.2.1 Black Tea
      • 6.1.2.2 Fruit & Herbal Based Tea
      • 6.1.2.3 Oolong Tea
      • 6.1.2.4 Green Tea
    • 6.1.3 Market Forecast
  • 6.2 RTD Coffee
    • 6.2.1 Market Trends
    • 6.2.2 Major Types
      • 6.2.2.1 Ginseng
      • 6.2.2.2 Vitamin B
      • 6.2.2.3 Taurine
      • 6.2.2.4 Guarana
      • 6.2.2.5 Yerba Mate
      • 6.2.2.6 Acai Berry
    • 6.2.3 Market Forecast

7 Market Breakup by Additives

  • 7.1 Flavors
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Artificial Sweeteners
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Acidulants
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast
  • 7.4 Nutraceuticals
    • 7.4.1 Market Trends
    • 7.4.2 Market Forecast
  • 7.5 Preservatives
    • 7.5.1 Market Trends
    • 7.5.2 Market Forecast
  • 7.6 Others
    • 7.6.1 Market Trends
    • 7.6.2 Market Forecast

8 Market Breakup by Packaging

  • 8.1 Glass Bottle
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Canned
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 PET Bottle
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast
  • 8.4 Aseptic
    • 8.4.1 Market Trends
    • 8.4.2 Market Forecast
  • 8.5 Others
    • 8.5.1 Market Trends
    • 8.5.2 Market Forecast

9 Market Breakup by Price Segment

  • 9.1 Premium
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Regular
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 Popular Priced
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast
  • 9.4 Fountain
    • 9.4.1 Market Trends
    • 9.4.2 Market Forecast
  • 9.5 Super Premium
    • 9.5.1 Market Trends
    • 9.5.2 Market Forecast

10 Market Breakup by Distribution Channel

  • 10.1 Off-Trade
    • 10.1.1 Market Trends
    • 10.1.2 Major Channels
      • 10.1.2.1 Independent Retailers
      • 10.1.2.2 Supermarkets and Hypermarkets
      • 10.1.2.3 Convenience Stores
      • 10.1.2.4 Others
    • 10.1.3 Market Forecast
  • 10.2 On-Trade
    • 10.2.1 Market Trends
    • 10.2.2 Major Channels
      • 10.2.2.1 Food Service
      • 10.2.2.2 Vending
    • 10.2.3 Market Forecast

11 Market Breakup by Region

  • 11.1 North America
    • 11.1.1 Market Trends
    • 11.1.2 Market Forecast
  • 11.2 Europe
    • 11.2.1 Market Trends
    • 11.2.2 Market Forecast
  • 11.3 Asia Pacific
    • 11.3.1 Market Trends
    • 11.3.2 Market Forecast
  • 11.4 Middle East and Africa
    • 11.4.1 Market Trends
    • 11.4.2 Market Forecast
  • 11.5 Latin America
    • 11.5.1 Market Trends
    • 11.5.2 Market Forecast

12 SWOT Analysis

  • 12.1 Overview
  • 12.2 Strengths
  • 12.3 Weaknesses
  • 12.4 Opportunities
  • 12.5 Threats

13 Value Chain Analysis

14 Porter's Five Forces Analysis

  • 14.1 Overview
  • 14.2 Bargaining Power of Buyers
  • 14.3 Bargaining Power of Suppliers
  • 14.4 Degree of Competition
  • 14.5 Threat of New Entrants
  • 14.6 Threat of Substitutes

15 Price Analysis

16 Competitive Landscape

  • 16.1 Market Structure
  • 16.2 Key Players
  • 16.3 Profiles of Key Players
    • 16.3.1 Asahi Breweries
    • 16.3.2 Dr Pepper Snapple Group
    • 16.3.3 Starbucks
    • 16.3.4 Pepsico
    • 16.3.5 The Coca Cola Company
    • 16.3.6 Ajinomoto General Foods Inc.
    • 16.3.7 Ting Hsin International Group
    • 16.3.8 Uni-President Enterprises Corporation
    • 16.3.9 Nestle
    • 16.3.10 Dunkin' Brands
    • 16.3.11 Ferolito Vultaggio & Sons
    • 16.3.12 Keurig Dr Pepper
    • 16.3.13 Hangzhou Wahaha Group
    • 16.3.14 Lotte Chilsung
    • 16.3.15 Monster Beverage
    • 16.3.16 Acqua Minerale San Benedetto
    • 16.3.17 Kirin Holdings Company
    • 16.3.18 Unilever
    • 16.3.19 Arizona Beverage Company
    • 16.3.20 Suntory