マイクログリーン市場レポート：タイプ別、栽培方法別、最終用途別、流通チャネル別、地域別、2024年～2032年

世界のマイクログリーン市場規模は2023年に16億5,000万米ドルに達しました。今後、IMARC Groupは、市場は2032年までに31億7,930万米ドルに達し、2024年から2032年の間に7.3％の成長率（CAGR）を示すと予測しています。健康志向の消費者が、進化する料理や食事の嗜好の中で、持続可能で地元産の風味豊かな選択肢を求めているため、市場は、その栄養的利点に対する消費者の意識の高まり、グルメ料理の採用の増加、都市農業の台頭によって、着実な成長を遂げています。

マイクログリーンの市場分析：

市場の成長と規模世界市場は、栄養面での利点に対する消費者の意識の高まりと、新鮮で地元産の農産物に対する嗜好の高まりによって、力強い成長を遂げています。市場規模は拡大を続けており、これは住宅と商業施設の両方における製品採用の拡大に後押しされています。

主な市場促進要因：主な促進要因としては、製品の栄養価の高さ、グルメ料理への取り込み、持続可能な都市型農業の動向などが挙げられます。健康志向の消費者層が市場拡大の大きな力となっており、栄養が豊富で風味豊かな食品の選択肢を求める人々にとって魅力的な製品となっています。

技術の進歩：技術の進歩、特に屋内垂直農法と制御環境農業の進歩は、年間を通じて高品質のマイクログリーン生産を確保する上で極めて重要な役割を果たしています。こうした技術革新は、マイクログリーン栽培の拡張性と効率性に貢献し、安定した最高品質の農産物に対する需要の高まりに応えています。

産業への応用：レストラン、ホテル、ケータリング・サービスなど、料理分野での存在感が際立っています。風味のプロファイルや視覚的なアピールの多様性により、食体験全体を向上させる、人気の高い食材となっています。

主要市場動向：主な動向としては、ブロッコリーのような特定の品種の優位性、持続可能な農業慣行へのシフト、日常的な食生活への同製品の取り込みなどが挙げられます。市場は、消費者の嗜好の進化を反映して、多様でユニークな品種に対する需要の高まりを目の当たりにしています。

地理的動向：北米は、強い食文化と先進的な農法に牽引され、市場をリードしています。アジア太平洋は、食生活の嗜好の変化に後押しされて著しい成長を遂げており、欧州は栄養価の高さと持続可能性から製品を受け入れています。ラテンアメリカと中東は新興市場として有望視されています。

競合情勢：競合情勢の特徴は、主要企業が研究開発に投資し、戦略的パートナーシップを結び、環境にやさしい農法を採用していることです。各社は市場での競争力を維持するため、製品の多様化、マーケティング・イニシアティブ、流通網の拡大に注力しています。

課題と機会：課題としては、屋外栽培のための気候上の制約や、製品の利点に関する継続的な教育の必要性などが挙げられます。しかし、新興国市場の未開拓の可能性、マイクログリーンの新品種開発、有機農産物や地元産農産物に対する需要の高まりへの対応などがチャンスとなります。

将来の展望：市場の将来は有望で、持続的な成長が見込まれます。技術的進歩の継続、持続可能性の重視、新品種の開発が市場の軌道を形成していくと予想されます。消費者の嗜好が変化する中、こうした変化に適応し、新たな機会を活用する企業は、ダイナミックな市場で成功を収める可能性が高いです。

マイクログリーンの市場動向：

栄養面での利点と健康志向の消費者

健康と栄養に対する意識の高まりと重視は、市場の成長を促す大きな要因となっています。マイクログリーンには、ビタミン、ミネラル、抗酸化物質などの必須栄養素が豊富に含まれていることが知られています。消費者は健康志向を強めており、最大限の栄養効果が得られる食品を積極的に求めるようになっています。機能性表示食品は小さなパッケージに凝縮された栄養源を提供するため、健康的で栄養価の高い食品で食生活を充実させたいと考える人々の間で人気を博しています。全体的な健康に寄与する機能性食品に対する需要の高まりが、市場の成長を推進する主な要因です。

拡大する料理動向とシェフの支持

この製品は料理の世界でも支持されており、シェフが風味、食感、視覚的魅力を高めるためにさまざまな料理に取り入れています。製品の鮮やかな色、多様な風味、繊細な食感は、高級レストランや料理店で人気の食材となっています。著名なシェフたちによるお墨付きが、消費者の関心を駆り立て、需要を牽引しています。料理動向が進化を続ける中、革新的で美的感覚に優れた料理にこの製品が組み込まれることで、市場の成長はさらに加速すると予想されます。

都市農業と持続可能な農法

都市農業の台頭と持続可能な農法の人気の高まりは、市場の拡大に大きく寄与しています。製品は、スペースが限られた都市環境での栽培に適しています。成長サイクルが早く、水耕栽培や小型コンテナでの栽培が可能なため、都市農業の取り組みに理想的です。さらに、従来の作物に比べ、水やスペースなどの資源が少なくて済むことも多いです。持続可能性への注目の高まりと、食品生産による環境への影響を減らしたいという願望によって、消費者は地元で栽培された環境に優しい選択肢を好むようになり、市場の需要をさらに押し上げています。

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査目的
• 利害関係者
• データソース
  • 一次情報
  • 二次情報
• 市場推定
  • ボトムアップアプローチ
  • トップダウンアプローチ
• 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

• 概要
• 主要産業動向

第5章 世界のマイクログリーン市場

• 市場概要
• 市場実績
• COVID-19の影響
• 市場予測

第6章 市場内訳：タイプ別

• ブロッコリー
  • 市場動向
  • 市場予測
• キャベツ
  • 市場動向
  • 市場予測
• カリフラワー
  • 市場動向
  • 市場予測
• ルッコラ
  • 市場動向
  • 市場予測
• エンドウ豆
  • 市場動向
  • 市場予測
• バジル
  • 市場動向
  • 市場予測
• ラディッシュ
  • 市場動向
  • 市場予測
• その他
  • 市場動向
  • 市場予測

第7章 市場内訳：栽培方法別

• 屋内垂直農法
  • 市場動向
  • 市場予測
• 業務用温室
  • 市場動向
  • 市場予測
• その他
  • 市場動向
  • 市場予測

第8章 市場内訳：最終用途別

• 住宅
  • 市場動向
  • 市場予測
• 商業
  • 市場動向
  • 市場予測

第9章 市場内訳：流通チャネル別

• スーパーマーケットとハイパーマーケット
  • 市場動向
  • 市場予測
• 小売店
  • 市場動向
  • 市場予測
• その他
  • 市場動向
  • 市場予測

第10章 市場内訳：地域別

• 北米
  • 米国
    • 市場動向
    • 市場予測
  • カナダ
    • 市場動向
    • 市場予測
• アジア太平洋
  • 中国
    • 市場動向
    • 市場予測
  • 日本
    • 市場動向
    • 市場予測
  • インド
    • 市場動向
    • 市場予測
  • 韓国
    • 市場動向
    • 市場予測
  • オーストラリア
    • 市場動向
    • 市場予測
  • インドネシア
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測
• 欧州
  • ドイツ
    • 市場動向
    • 市場予測
  • フランス
    • 市場動向
    • 市場予測
  • 英国
    • 市場動向
    • 市場予測
  • イタリア
    • 市場動向
    • 市場予測
  • スペイン
    • 市場動向
    • 市場予測
  • ロシア
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測
• ラテンアメリカ
  • ブラジル
    • 市場動向
    • 市場予測
  • メキシコ
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測
• 中東・アフリカ地域
  • 市場動向
  • 市場内訳：国別
  • 市場予測

第11章 SWOT分析

• 概要
• 強み
• 弱み
• 機会
• 脅威

第12章 バリューチェーン分析

第13章 ポーターのファイブフォース分析

• 概要
• 買い手の交渉力
• 供給企業の交渉力
• 競合の程度
• 新規参入業者の脅威
• 代替品の脅威

第14章 価格分析

第15章 競合情勢

• 市場構造
• 主要企業
• 主要企業のプロファイル
  • 2BFresh（Teshuva Agricultural Projects Ltd.）
  • AeroFarms
  • Bowery Farming Inc.
  • Farmbox Greens LLC（Charlie's Produce）
  • Fresh Origins
  • GoodLeaf Farms（TruLeaf）
  • Gotham Greens
  • Living Earth Farm
  • Madar Farms
  • Metro Microgreens
  • The Chef's Garden Inc.

List of Figures

• Figure 1: Global: Microgreens Market: Major Drivers and Challenges
• Figure 2: Global: Microgreens Market: Sales Value (in Million US$), 2018-2023
• Figure 3: Global: Microgreens Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 4: Global: Microgreens Market: Breakup by Type (in %), 2023
• Figure 5: Global: Microgreens Market: Breakup by Farming Method (in %), 2023
• Figure 6: Global: Microgreens Market: Breakup by End Use (in %), 2023
• Figure 7: Global: Microgreens Market: Breakup by Distribution Channel (in %), 2023
• Figure 8: Global: Microgreens Market: Breakup by Region (in %), 2023
• Figure 9: Global: Microgreens (Broccoli) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 10: Global: Microgreens (Broccoli) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 11: Global: Microgreens (Cabbage) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 12: Global: Microgreens (Cabbage) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 13: Global: Microgreens (Cauliflower) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 14: Global: Microgreens (Cauliflower) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 15: Global: Microgreens (Arugula) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 16: Global: Microgreens (Arugula) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 17: Global: Microgreens (Peas) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 18: Global: Microgreens (Peas) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 19: Global: Microgreens (Basil) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 20: Global: Microgreens (Basil) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 21: Global: Microgreens (Radish) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 22: Global: Microgreens (Radish) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 23: Global: Microgreens (Other Types) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 24: Global: Microgreens (Other Types) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 25: Global: Microgreens (Indoor Vertical Farming) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 26: Global: Microgreens (Indoor Vertical Farming) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 27: Global: Microgreens (Commercial Greenhouses) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 28: Global: Microgreens (Commercial Greenhouses) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 29: Global: Microgreens (Other Farming Methods) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 30: Global: Microgreens (Other Farming Methods) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 31: Global: Microgreens (Residential) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 32: Global: Microgreens (Residential) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 33: Global: Microgreens (Commercial) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 34: Global: Microgreens (Commercial) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 35: Global: Microgreens (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 36: Global: Microgreens (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 37: Global: Microgreens (Retail Stores) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 38: Global: Microgreens (Retail Stores) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 39: Global: Microgreens (Other Distribution Channels) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 40: Global: Microgreens (Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 41: North America: Microgreens Market: Sales Value (in Million US$), 2018 & 2023
• Figure 42: North America: Microgreens Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 43: United States: Microgreens Market: Sales Value (in Million US$), 2018 & 2023
• Figure 44: United States: Microgreens Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 45: Canada: Microgreens Market: Sales Value (in Million US$), 2018 & 2023
• Figure 46: Canada: Microgreens Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 47: Asia-Pacific: Microgreens Market: Sales Value (in Million US$), 2018 & 2023
• Figure 48: Asia-Pacific: Microgreens Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 49: China: Microgreens Market: Sales Value (in Million US$), 2018 & 2023
• Figure 50: China: Microgreens Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 51: Japan: Microgreens Market: Sales Value (in Million US$), 2018 & 2023
• Figure 52: Japan: Microgreens Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 53: India: Microgreens Market: Sales Value (in Million US$), 2018 & 2023
• Figure 54: India: Microgreens Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 55: South Korea: Microgreens Market: Sales Value (in Million US$), 2018 & 2023
• Figure 56: South Korea: Microgreens Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 57: Australia: Microgreens Market: Sales Value (in Million US$), 2018 & 2023
• Figure 58: Australia: Microgreens Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 59: Indonesia: Microgreens Market: Sales Value (in Million US$), 2018 & 2023
• Figure 60: Indonesia: Microgreens Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 61: Others: Microgreens Market: Sales Value (in Million US$), 2018 & 2023
• Figure 62: Others: Microgreens Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 63: Europe: Microgreens Market: Sales Value (in Million US$), 2018 & 2023
• Figure 64: Europe: Microgreens Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 65: Germany: Microgreens Market: Sales Value (in Million US$), 2018 & 2023
• Figure 66: Germany: Microgreens Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 67: France: Microgreens Market: Sales Value (in Million US$), 2018 & 2023
• Figure 68: France: Microgreens Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 69: United Kingdom: Microgreens Market: Sales Value (in Million US$), 2018 & 2023
• Figure 70: United Kingdom: Microgreens Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 71: Italy: Microgreens Market: Sales Value (in Million US$), 2018 & 2023
• Figure 72: Italy: Microgreens Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 73: Spain: Microgreens Market: Sales Value (in Million US$), 2018 & 2023
• Figure 74: Spain: Microgreens Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 75: Russia: Microgreens Market: Sales Value (in Million US$), 2018 & 2023
• Figure 76: Russia: Microgreens Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 77: Others: Microgreens Market: Sales Value (in Million US$), 2018 & 2023
• Figure 78: Others: Microgreens Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 79: Latin America: Microgreens Market: Sales Value (in Million US$), 2018 & 2023
• Figure 80: Latin America: Microgreens Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 81: Brazil: Microgreens Market: Sales Value (in Million US$), 2018 & 2023
• Figure 82: Brazil: Microgreens Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 83: Mexico: Microgreens Market: Sales Value (in Million US$), 2018 & 2023
• Figure 84: Mexico: Microgreens Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 85: Others: Microgreens Market: Sales Value (in Million US$), 2018 & 2023
• Figure 86: Others: Microgreens Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 87: Middle East and Africa: Microgreens Market: Sales Value (in Million US$), 2018 & 2023
• Figure 88: Middle East and Africa: Microgreens Market: Breakup by Country (in %), 2023
• Figure 89: Middle East and Africa: Microgreens Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 90: Global: Microgreens Industry: SWOT Analysis
• Figure 91: Global: Microgreens Industry: Value Chain Analysis
• Figure 92: Global: Microgreens Industry: Porter's Five Forces Analysis

List of Tables

• Table 1: Global: Microgreens Market: Key Industry Highlights, 2023 and 2032
• Table 2: Global: Microgreens Market Forecast: Breakup by Type (in Million US$), 2024-2032
• Table 3: Global: Microgreens Market Forecast: Breakup by Farming Method (in Million US$), 2024-2032
• Table 4: Global: Microgreens Market Forecast: Breakup by End Use (in Million US$), 2024-2032
• Table 5: Global: Microgreens Market Forecast: Breakup by Distribution Channel (in Million US$), 2024-2032
• Table 6: Global: Microgreens Market Forecast: Breakup by Region (in Million US$), 2024-2032
• Table 7: Global: Microgreens Market: Competitive Structure
• Table 8: Global: Microgreens Market: Key Players

Abstract

The global microgreens market size reached US$ 1,650.0 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 3,179.3 Million by 2032, exhibiting a growth rate (CAGR) of 7.3% during 2024-2032. The market is experiencing steady growth driven by the increasing consumer awareness of their nutritional benefits, increasing adoption of gourmet cuisine, and the rise of urban agriculture, as health-conscious consumers seek sustainable, locally produced, and flavorful options in the evolving landscape of culinary and dietary preferences.

Microgreens Market Analysis:

Market Growth and Size: The global market is experiencing robust growth, driven by increased consumer awareness of nutritional benefits and a rising preference for fresh, locally sourced produce. The market size continues to expand, propelled by the growing adoption of the product in both residential and commercial settings.

Major Market Drivers: Key drivers include the nutritional richness of the product, their integration into gourmet cuisine, and the trend towards sustainable and urban farming practices. The health-conscious consumer demographic is a significant force behind the market's expansion, with the product appealing to those seeking nutrient-dense and flavorful food options.

Technological Advancements: Technological advancements, particularly in indoor vertical farming and controlled environment agriculture, play a pivotal role in ensuring year-round, high-quality microgreen production. These innovations contribute to the scalability and efficiency of microgreen cultivation, meeting the increasing demand for consistent and premium-quality produce.

Industry Applications: The product finds applications across various industries, with a prominent presence in the culinary sector, including restaurants, hotels, and catering services. Their versatility in flavor profiles and visual appeal makes them a sought-after ingredient, enhancing the overall dining experience.

Key Market Trends: Key trends involve the dominance of certain product varieties like broccoli, a shift towards sustainable farming practices, and the integration of the product into everyday diets. The market is witnessing a rise in demand for diverse and unique varieties, reflecting evolving consumer tastes.

Geographical Trends: North America leads the market, driven by a strong culinary culture and advanced agricultural practices. Asia Pacific is experiencing significant growth, propelled by changing dietary preferences, while Europe embraces the products for their nutritional value and sustainability. Latin America and the Middle East show promise as emerging markets.

Competitive Landscape: The competitive landscape is characterized by key players investing in research and development, forming strategic partnerships, and adopting eco-friendly farming methods. Companies are focusing on product diversification, marketing initiatives, and expanding distribution networks to maintain a competitive edge in the market.

Challenges and Opportunities: Challenges include climate limitations for outdoor cultivation and the need for continuous education on the benefits of the product. However, opportunities lie in the untapped potential of emerging markets, the development of new microgreen varieties, and addressing the growing demand for organic and locally sourced produce.

Future Outlook: The future of the market appears promising, with sustained growth anticipated. Continued technological advancements, a focus on sustainability, and the development of novel varieties are expected to shape the market's trajectory. As consumer preferences evolve, companies that adapt to these changes and capitalize on emerging opportunities are likely to thrive in the dynamic market.

Microgreens Market Trends:

Nutritional benefits and health-conscious consumers

The increasing awareness and emphasis on health and nutrition have been a significant driver for the growth of the market. The products are known to be rich in essential nutrients, including vitamins, minerals, and antioxidants. Consumers are becoming more health-conscious and are actively seeking food options that provide maximum nutritional benefits. As they offer a concentrated source of nutrients in a small package, they have gained popularity among those looking to enhance their diet with wholesome and nutrient-dense foods. The rising demand for functional foods that contribute to overall well-being is a key factor propelling the growth of the market.

Growing culinary trends and chefs' endorsement

The products have found favor in the culinary world, with chefs incorporating them into a variety of dishes to enhance flavor, texture, and visual appeal. The vibrant colors, diverse flavors, and delicate textures of the products make them a sought-after ingredient in high-end restaurants and culinary establishments. The endorsement of them by renowned chefs has spurred consumer interest and driven demand. As culinary trends continue to evolve, the integration of the product into innovative and aesthetically pleasing dishes is expected to further fuel market growth.

Urban agriculture and sustainable farming practices

The rise of urban agriculture and the growing popularity of sustainable farming practices have contributed significantly to the expansion of the market. The products are well-suited for cultivation in urban environments, where space may be limited. Their rapid growth cycle and ability to be grown hydroponically or in small containers make them ideal for urban farming initiatives. Additionally, they often require fewer resources such as water and space compared to traditional crops. The increasing focus on sustainability and the desire to reduce the environmental impact of food production have led consumers to prefer locally grown, eco-friendly options, further providing a boost to the market demand.

Microgreens Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on type, farming method, end use, and distribution channel.

Breakup by Type:

Broccoli

Cabbage

Cauliflower

Arugula

Peas

Basil

Radish

Others

Broccoli accounts for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the product type. This includes broccoli, cabbage, cauliflower, arugula, peas, basil, radish, and others. According to the report, broccoli represented the largest segment.

Broccoli leads the market, driven by its exceptional nutritional profile and widespread consumer appeal. Packed with vitamins, minerals, and antioxidants, they have gained popularity among health-conscious consumers, positioning them as a top choice for those seeking a nutrient-dense addition to their diets.

Cabbage carves a niche in the market with its mild and slightly peppery flavor. Known for their rich nutrient content, including vitamins A and C, as well as their versatility in culinary applications, they attract consumers looking for nutritious and flavorful ingredients.

Cauliflower is gaining traction for its delicate texture and subtle taste. As a versatile ingredient in various dishes, they offer a unique flavor profile, appealing to consumers seeking diversity in their culinary experiences. The increasing demand for plant-based options further contributes to their market growth.

Arugula are characterized by their peppery and distinct flavor, making them a favorite in gourmet cuisine. With a growing trend towards unique and bold taste experiences, they have secured their place in the market, attracting consumers and chefs alike who appreciate their culinary versatility.

Peas stand out for their sweet and crisp taste, providing a delightful addition to salads, sandwiches, and various dishes. As a source of protein, fiber, and vitamins, they cater to health-conscious consumers seeking a nutritious and flavorful alternative to their meals.

Basil microgreen, known for its aromatic and fresh flavor, has found a strong market presence. With applications in both savory and sweet dishes, they appeal to consumers looking to elevate the taste and visual appeal of their meals, contributing to their steady growth in the market.

Radish microgreen brings a unique peppery kick to the market, offering a distinctive flavor profile that enhances various culinary creations. With their vibrant colors and nutritional benefits, they are gaining popularity among consumers who seek both taste and health benefits in their food choices.

Breakup by Farming Method:

Indoor Vertical Farming

Commercial Greenhouses

Others

Indoor vertical farming holds the largest share of the industry

A detailed breakup and analysis of the market based on the farming method have also been provided in the report. This includes indoor vertical farming, commercial greenhouses, and others. According to the report, indoor vertical farming accounted for the largest market share.

Indoor vertical farming takes the lead in the market, leveraging controlled environments to optimize growth conditions. This method allows for year-round production, minimizing the impact of external factors such as weather. The precision control of light, temperature, and humidity results in consistently high-quality microgreen, meeting the demand for fresh and locally sourced produce. Indoor vertical farming's sustainability, reduced land footprint, and efficient resource utilization contribute to its dominance in the market.

Commercial greenhouses play a significant role in the market, offering a balance between controlled cultivation and scale. These greenhouses provide a controlled environment for microgreen cultivation, utilizing natural sunlight and controlled ventilation. While seasonal variations may impact production, commercial greenhouses are favored for their cost-effectiveness and suitability for large-scale operations. They contribute to meeting the growing demand for the product, particularly in regions where outdoor cultivation faces limitations.

Breakup by End Use:

Residential

Commercial

Commercial represents the leading market segment

The report has provided a detailed breakup and analysis of the market based on the end use. This includes residential and commercial. According to the report, commercial represented the largest segment.

Commercial end use dominates the market as businesses in the culinary and food service industries integrate these nutrient-dense greens into their offerings. Restaurants, hotels, and catering services leverage the product to enhance the visual appeal and flavor profile of dishes, catering to the evolving tastes of discerning consumers. The demand for the product in the commercial sector is driven by chefs and food establishments seeking to elevate their culinary creations, contributing to the overall growth of the market.

While residential usage of the product is growing, the commercial sector currently leads the market. In residential settings, health-conscious consumers are increasingly incorporating the product into home-cooked meals for their nutritional benefits and culinary versatility. The ease of growing the product at home further contributes to residential adoption. As awareness continues to spread, residential demand is expected to rise, creating a more balanced market landscape over time.

Breakup by Distribution Channel:

Supermarkets and Hypermarkets

Retail Stores

Others

Retail stores represent the leading market segment

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes supermarkets and hypermarkets, retail stores, and others. According to the report, retail stores represented the largest segment.

Retail stores emerge as the leading distribution channel in the market, encompassing grocery stores, specialty food stores, and local markets. The convenience and accessibility offered by retail outlets contribute to their dominance, making the product readily available to a broad consumer base. Retail stores cater to the increasing demand from consumers seeking fresh and healthy produce, providing a platform for both established brands and local growers to showcase and distribute their diverse range of products.

Supermarkets and hypermarkets play a significant role in the distribution of the product, providing a wide range of options to consumers in a one-stop-shopping environment. These large-scale retail establishments often source the product from various suppliers, ensuring a consistent supply for consumers. The convenience of finding the product alongside other grocery items contributes to their market share. While slightly behind retail stores, supermarkets, and hypermarkets remain crucial players in meeting the growing demand for the product on a larger scale.

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

North America leads the market, accounting for the largest microgreens market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.

North America dominates the market, driven by a combination of heightened health awareness, a strong culinary culture, and a well-established agricultural sector. The region's consumers are increasingly seeking fresh and nutritious food options, contributing to the popularity of the product in both residential and commercial settings. The advanced farming technologies, including indoor vertical farming, prevalent in North America ensure consistent and high-quality production, further fueling the market's growth. Additionally, a robust distribution network, with the product readily available in supermarkets, restaurants, and farmers' markets, has solidified North America's position as a key player in the global market.

The Asia Pacific region is experiencing significant growth in the market, driven by changing dietary preferences, increasing urbanization, and a rising awareness of health and wellness. Countries like China and India are witnessing a rise in the product demand due to their versatility in Asian cuisines and the growing popularity of salads and health-focused meals. The region's diverse climate allows for year-round cultivation, contributing to the availability of a larger product variety. As the awareness of the nutritional benefits of microgreens continues to spread, coupled with the region's large and diverse consumer base, Asia Pacific is poised for continued expansion in the market.

Europe plays a significant role in the global market, with consumers placing a premium on fresh, locally sourced, and nutritionally rich foods. The culinary heritage of many European countries has contributed to the integration of fresh produce in a variety of dishes. Sustainable farming practices, including organic cultivation, resonate with European consumers, are further providing a boost to the market. The presence of well-established greenhouse facilities and a strong focus on organic and sustainable agriculture position Europe as a key contributor to the global market.

Latin America is emerging as a growing market, with increasing consumer awareness of their health benefits and a rich culinary tradition that embraces fresh and flavorful ingredients. Countries like Mexico and Brazil are witnessing a rise in demand for fresh agricultural produce, especially in urban areas where health-conscious consumers are seeking convenient and nutritious food options. The favorable climate conditions in parts of Latin America support year-round cultivation, contributing to a steady supply of microgreens and fostering the market's expansion in the region.

The Middle East and Africa region are experiencing a gradual but notable growth in the market, driven by a combination of factors such as a growing population, urbanization, and an increasing focus on healthier eating. Despite challenges posed by arid climates, there is a rising adoption of controlled environment agriculture, including indoor farming methods. The demand for fresh and premium produce in the Middle East, coupled with a growing awareness of the nutritional benefits of microgreens, is contributing to the market's development in the region.

Leading Key Players in the Microgreens Industry:

The key players in the market are driving growth through strategic initiatives that capitalize on increasing consumer demand for fresh, nutrient-rich, and sustainably sourced produce. These companies are investing significantly in research and development to enhance cultivation techniques, optimize yield, and expand the range of available microgreen varieties. Furthermore, partnerships with distributors, supermarkets, and restaurants are facilitating wider market penetration and ensuring a consistent supply chain. The emphasis on eco-friendly and innovative farming practices, such as vertical farming and hydroponics, is a common trend among key players, aligning with the global push towards sustainable agriculture. Additionally, aggressive marketing campaigns and product diversification are helping these companies to not only meet the current demand but also shape consumer preferences, contributing to the overall expansion of the market.

The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

2BFresh (Teshuva Agricultural Projects Ltd.)

AeroFarms

Bowery Farming Inc.

Farmbox Greens LLC (Charlie's Produce)

Fresh Origins

GoodLeaf Farms (TruLeaf)

Gotham Greens

Living Earth Farm

Madar Farms

Metro Microgreens

The Chef's Garden Inc.

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Latest News:

September 12, 2022: AeroFarms started operations in a nearly 140,000-square-foot indoor farming facility.

February 27, 2023: GoodLeaf Farms (TruLeaf) partnered with Unfold partner to develop premium quality leafy greens.

November 15, 2023: Gotham Greens launched its new line of salad kits, available in three popular varieties: Green Goddess, Southwest Ranch, and Caesar.

Key Questions Answered in This Report

• 1. What was the size of the global microgreens market in 2023?
• 2. What is the expected growth rate of the global microgreens market during 2024-2032?
• 3. What has been the impact of COVID-19 on the global microgreens market?
• 4. What are the key factors driving the global microgreens market?
• 5. What is the breakup of the global microgreens market based on the type?
• 6. What is the breakup of the global microgreens market based on the farming method?
• 7. What is the breakup of the global microgreens market based on the end use?
• 8. What is the breakup of the global microgreens market based on the distribution channel?
• 9. What are the key regions in the global microgreens market?
• 10. Who are the key players/companies in the global microgreens market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Microgreens Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Type

• 6.1 Broccoli
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Cabbage
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast
• 6.3 Cauliflower
  • 6.3.1 Market Trends
  • 6.3.2 Market Forecast
• 6.4 Arugula
  • 6.4.1 Market Trends
  • 6.4.2 Market Forecast
• 6.5 Peas
  • 6.5.1 Market Trends
  • 6.5.2 Market Forecast
• 6.6 Basil
  • 6.6.1 Market Trends
  • 6.6.2 Market Forecast
• 6.7 Radish
  • 6.7.1 Market Trends
  • 6.7.2 Market Forecast
• 6.8 Others
  • 6.8.1 Market Trends
  • 6.8.2 Market Forecast

7 Market Breakup by Farming Method

• 7.1 Indoor Vertical Farming
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Commercial Greenhouses
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast
• 7.3 Others
  • 7.3.1 Market Trends
  • 7.3.2 Market Forecast

8 Market Breakup by End Use

• 8.1 Residential
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 Commercial
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast

9 Market Breakup by Distribution Channel

• 9.1 Supermarkets and Hypermarkets
  • 9.1.1 Market Trends
  • 9.1.2 Market Forecast
• 9.2 Retail Stores
  • 9.2.1 Market Trends
  • 9.2.2 Market Forecast
• 9.3 Others
  • 9.3.1 Market Trends
  • 9.3.2 Market Forecast

10 Market Breakup by Region

• 10.1 North America
  • 10.1.1 United States
    • 10.1.1.1 Market Trends
    • 10.1.1.2 Market Forecast
  • 10.1.2 Canada
    • 10.1.2.1 Market Trends
    • 10.1.2.2 Market Forecast
• 10.2 Asia-Pacific
  • 10.2.1 China
    • 10.2.1.1 Market Trends
    • 10.2.1.2 Market Forecast
  • 10.2.2 Japan
    • 10.2.2.1 Market Trends
    • 10.2.2.2 Market Forecast
  • 10.2.3 India
    • 10.2.3.1 Market Trends
    • 10.2.3.2 Market Forecast
  • 10.2.4 South Korea
    • 10.2.4.1 Market Trends
    • 10.2.4.2 Market Forecast
  • 10.2.5 Australia
    • 10.2.5.1 Market Trends
    • 10.2.5.2 Market Forecast
  • 10.2.6 Indonesia
    • 10.2.6.1 Market Trends
    • 10.2.6.2 Market Forecast
  • 10.2.7 Others
    • 10.2.7.1 Market Trends
    • 10.2.7.2 Market Forecast
• 10.3 Europe
  • 10.3.1 Germany
    • 10.3.1.1 Market Trends
    • 10.3.1.2 Market Forecast
  • 10.3.2 France
    • 10.3.2.1 Market Trends
    • 10.3.2.2 Market Forecast
  • 10.3.3 United Kingdom
    • 10.3.3.1 Market Trends
    • 10.3.3.2 Market Forecast
  • 10.3.4 Italy
    • 10.3.4.1 Market Trends
    • 10.3.4.2 Market Forecast
  • 10.3.5 Spain
    • 10.3.5.1 Market Trends
    • 10.3.5.2 Market Forecast
  • 10.3.6 Russia
    • 10.3.6.1 Market Trends
    • 10.3.6.2 Market Forecast
  • 10.3.7 Others
    • 10.3.7.1 Market Trends
    • 10.3.7.2 Market Forecast
• 10.4 Latin America
  • 10.4.1 Brazil
    • 10.4.1.1 Market Trends
    • 10.4.1.2 Market Forecast
  • 10.4.2 Mexico
    • 10.4.2.1 Market Trends
    • 10.4.2.2 Market Forecast
  • 10.4.3 Others
    • 10.4.3.1 Market Trends
    • 10.4.3.2 Market Forecast
• 10.5 Middle East and Africa
  • 10.5.1 Market Trends
  • 10.5.2 Market Breakup by Country
  • 10.5.3 Market Forecast

11 SWOT Analysis

• 11.1 Overview
• 11.2 Strengths
• 11.3 Weaknesses
• 11.4 Opportunities
• 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

• 13.1 Overview
• 13.2 Bargaining Power of Buyers
• 13.3 Bargaining Power of Suppliers
• 13.4 Degree of Competition
• 13.5 Threat of New Entrants
• 13.6 Threat of Substitutes

14 Price Analysis

15 Competitive Landscape

• 15.1 Market Structure
• 15.2 Key Players
• 15.3 Profiles of Key Players
  • 15.3.1 2BFresh (Teshuva Agricultural Projects Ltd.)
    • 15.3.1.1 Company Overview
    • 15.3.1.2 Product Portfolio
  • 15.3.2 AeroFarms
    • 15.3.2.1 Company Overview
    • 15.3.2.2 Product Portfolio
  • 15.3.3 Bowery Farming Inc.
    • 15.3.3.1 Company Overview
    • 15.3.3.2 Product Portfolio
  • 15.3.4 Farmbox Greens LLC (Charlie's Produce)
    • 15.3.4.1 Company Overview
    • 15.3.4.2 Product Portfolio
  • 15.3.5 Fresh Origins
    • 15.3.5.1 Company Overview
    • 15.3.5.2 Product Portfolio
  • 15.3.6 GoodLeaf Farms (TruLeaf)
    • 15.3.6.1 Company Overview
    • 15.3.6.2 Product Portfolio
  • 15.3.7 Gotham Greens
    • 15.3.7.1 Company Overview
    • 15.3.7.2 Product Portfolio
  • 15.3.8 Living Earth Farm
    • 15.3.8.1 Company Overview
    • 15.3.8.2 Product Portfolio
  • 15.3.9 Madar Farms
    • 15.3.9.1 Company Overview
    • 15.3.9.2 Product Portfolio
  • 15.3.10 Metro Microgreens
    • 15.3.10.1 Company Overview
    • 15.3.10.2 Product Portfolio
  • 15.3.11 The Chef's Garden Inc.
    • 15.3.11.1 Company Overview
    • 15.3.11.2 Product Portfolio