マイクログリーン市場：製品タイプ別、成長サイクル別、栽培タイプ別、流通チャネル別、地域別、機会、予測、2017年～2031年

世界のマイクログリーンの市場規模は、2024年から2031年の予測期間中に8.42%のCAGRで拡大し、2023年の17億4,000万米ドルから2031年には33億2,000万米ドルに成長すると予測されています。マイクログリーンの成長動向には多くの要因があります。これらの食品は健康的で見た目にも魅力的であるため、消費者から大きな反応を引き出しています。マイクログリーンとして知られる初期段階の青菜は、その風味、色、そして最も重要な健康上の利点が成熟した青菜よりも優れているため、シェフに人気があります。

2024年6月、New AeroFarms, Inc.はワシントンDCで開催されたBBQバトルに参加し、バーベキュー料理の味を引き立てる同社産の地元産マイクログリーンを紹介しました。New AeroFarms, Inc.のマイクログリーンは屋内で責任を持って栽培され、卓越した味と最小限の環境フットプリントを謳い、従来の園芸よりも最大95％少ない水で済みます。

市場の成長は、新鮮な有機野菜を食べることの健康上の利点に対する人々の意識の高まりと、植物ベースの食事を採用する人々の増加によるものと考えられます。マイクログリーンは、その美観のために料理の専門家に受け入れられている一方、健康愛好家は、ビタミン、ミネラル、抗酸化物質のためにそれらを高く評価しています。

地元の持続可能な食料源に対する人々の関心の高まりは、特に水耕栽培、垂直農法、環境制御型農業など、マイクログリーンの栽培に非常に適しているさまざまな屋内および都市農業技術の台頭につながっています。さらに、マイクログリーンは狭い場所でも栽培しやすいことから、小規模栽培や家庭での栽培が増加し、都市住民や狭い場所に住む人々に好まれています。

環境意識の高い消費者の需要に応えるため、市場参入企業は独自の取り組みの実施、特にグリーンパッケージの開拓に注力しています。マイクログリーン市場はまた、LED照明や精密農業など、農業における技術進歩の恩恵も受けています。グルメやオーガニック料理への動向は、商業栽培者や家庭菜園愛好家の根強い関心と消費に後押しされ、マイクログリーン市場の上昇を維持するとみられています。

当レポートでは、世界のマイクログリーン市場について調査し、市場の概要とともに、製品タイプ別、成長サイクル別、栽培タイプ別、流通チャネル別、地域別動向、および市場に参入する企業のプロファイルなどを提供しています。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声

第5章 世界のマイクログリーン市場の見通し、2017年～2031年

• 市場規模の分析と予測
• 市場シェア分析と予測
• 市場マップ分析、2023年
  • 製品タイプ別
  • 成長サイクル別
  • 栽培タイプ別
  • 流通チャネル別
  • 地域別

第6章 北米のマイクログリーン市場の見通し、2017年～2031年

第7章 欧州のマイクログリーン市場の見通し、2017年～2031年

第8章 アジア太平洋のマイクログリーン市場の見通し、2017年～2031年

第9章 南米のマイクログリーン市場の見通し、2017年～2031年

第10章 中東・アフリカのマイクログリーン市場の見通し、2017年～2031年

第11章 規制状況

第12章 需要供給分析

第13章 バリューチェーン分析

第14章 ポーターのファイブフォース分析

第15章 PESTLE分析

第16章 マクロ経済指標

第17章 価格分析

第18章 利益率分析

第19章 市場力学

第20章 市場の動向と発展

第21章 ケーススタディ

第22章 競合情勢

• 市場リーダートップ5の競合マトリックス
• 企業エコシステム分析（スタートアップvs中小企業vs大規模企業）
• 参入企業トップ5のSWOT分析
• 市場参入企業トップ10の情勢
  • New AeroFarms, Inc.
  • GoodLeaf Community Farms Limited
  • Gotham Greens Holdings, PBC
  • The Chef's Garden, Inc.
  • Farmbox Foods LLC
  • MP SEEDS - HYDRO Company
  • Fresh Origins, LLC
  • Teshuva Agricultural Projects Ltd.
  • Living Earth Farm
  • BrightFarms, Inc.

第23章 戦略的提言

第24章 お問い合わせと免責事項

List of Tables

• Table 1. Pricing Analysis of Products from Key Players
• Table 2. Competition Matrix of Top 5 Market Leaders
• Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. Global Microgreens Market, By Value, In USD Billion, 2017-2031F
• Figure 2. Global Microgreens Market, By Volume, In Kiloton, 2017-2031F
• Figure 3. Global Microgreens Market Share (%), By Product Type, 2017-2031F
• Figure 4. Global Microgreens Market Share (%), By Growth Cycle, 2017-2031F
• Figure 5. Global Microgreens Market Share (%), By Farming Type, 2017-2031F
• Figure 6. Global Microgreens Market Share (%), By Distribution Channel, 2017-2031F
• Figure 7. Global Microgreens Market Share (%), By Region, 2017-2031F
• Figure 8. North America Microgreens Market, By Value, In USD Billion, 2017-2031F
• Figure 9. North America Microgreens Market, By Volume, In Kiloton, 2017-2031F
• Figure 10. North America Microgreens Market Share (%), By Product Type, 2017-2031F
• Figure 11. North America Microgreens Market Share (%), By Growth Cycle, 2017-2031F
• Figure 12. North America Microgreens Market Share (%), By Farming Type, 2017-2031F
• Figure 13. North America Microgreens Market Share (%), By Distribution Channel, 2017-2031F
• Figure 14. North America Microgreens Market Share (%), By Country, 2017-2031F
• Figure 15. United States Microgreens Market, By Value, In USD Billion, 2017-2031F
• Figure 16. United States Microgreens Market, By Volume, In Kiloton, 2017-2031F
• Figure 17. United States Microgreens Market Share (%), By Product Type, 2017-2031F
• Figure 18. United States Microgreens Market Share (%), By Growth Cycle, 2017-2031F
• Figure 19. United States Microgreens Market Share (%), By Farming Type, 2017-2031F
• Figure 20. United States Microgreens Market Share (%), By Distribution Channel, 2017-2031F
• Figure 21. Canada Microgreens Market, By Value, In USD Billion, 2017-2031F
• Figure 22. Canada Microgreens Market, By Volume, In Kiloton, 2017-2031F
• Figure 23. Canada Microgreens Market Share (%), By Product Type, 2017-2031F
• Figure 24. Canada Microgreens Market Share (%), By Growth Cycle, 2017-2031F
• Figure 25. Canada Microgreens Market Share (%), By Farming Type, 2017-2031F
• Figure 26. Canada Microgreens Market Share (%), By Distribution Channel, 2017-2031F
• Figure 27. Mexico Microgreens Market, By Value, In USD Billion, 2017-2031F
• Figure 28. Mexico Microgreens Market, By Volume, In Kiloton, 2017-2031F
• Figure 29. Mexico Microgreens Market Share (%), By Product Type, 2017-2031F
• Figure 30. Mexico Microgreens Market Share (%), By Growth Cycle, 2017-2031F
• Figure 31. Mexico Microgreens Market Share (%), By Farming Type, 2017-2031F
• Figure 32. Mexico Microgreens Market Share (%), By Distribution Channel, 2017-2031F
• Figure 33. Europe Microgreens Market, By Value, In USD Billion, 2017-2031F
• Figure 34. Europe Microgreens Market, By Volume, In Kiloton, 2017-2031F
• Figure 35. Europe Microgreens Market Share (%), By Product Type, 2017-2031F
• Figure 36. Europe Microgreens Market Share (%), By Growth Cycle, 2017-2031F
• Figure 37. Europe Microgreens Market Share (%), By Farming Type, 2017-2031F
• Figure 38. Europe Microgreens Market Share (%), By Distribution Channel, 2017-2031F
• Figure 39. Europe Microgreens Market Share (%), By Country, 2017-2031F
• Figure 40. Germany Microgreens Market, By Value, In USD Billion, 2017-2031F
• Figure 41. Germany Microgreens Market, By Volume, In Kiloton, 2017-2031F
• Figure 42. Germany Microgreens Market Share (%), By Product Type, 2017-2031F
• Figure 43. Germany Microgreens Market Share (%), By Growth Cycle, 2017-2031F
• Figure 44. Germany Microgreens Market Share (%), By Farming Type, 2017-2031F
• Figure 45. Germany Microgreens Market Share (%), By Distribution Channel, 2017-2031F
• Figure 46. France Microgreens Market, By Value, In USD Billion, 2017-2031F
• Figure 47. France Microgreens Market, By Volume, In Kiloton, 2017-2031F
• Figure 48. France Microgreens Market Share (%), By Product Type, 2017-2031F
• Figure 49. France Microgreens Market Share (%), By Growth Cycle, 2017-2031F
• Figure 50. France Microgreens Market Share (%), By Farming Type, 2017-2031F
• Figure 51. France Microgreens Market Share (%), By Distribution Channel, 2017-2031F
• Figure 52. Italy Microgreens Market, By Value, In USD Billion, 2017-2031F
• Figure 53. Italy Microgreens Market, By Volume, In Kiloton, 2017-2031F
• Figure 54. Italy Microgreens Market Share (%), By Product Type, 2017-2031F
• Figure 55. Italy Microgreens Market Share (%), By Growth Cycle, 2017-2031F
• Figure 56. Italy Microgreens Market Share (%), By Farming Type, 2017-2031F
• Figure 57. Italy Microgreens Market Share (%), By Distribution Channel, 2017-2031F
• Figure 58. United Kingdom Microgreens Market, By Value, In USD Billion, 2017-2031F
• Figure 59. United Kingdom Microgreens Market, By Volume, In Kiloton, 2017-2031F
• Figure 60. United Kingdom Microgreens Market Share (%), By Product Type, 2017-2031F
• Figure 61. United Kingdom Microgreens Market Share (%), By Growth Cycle, 2017-2031F
• Figure 62. United Kingdom Microgreens Market Share (%), By Farming Type, 2017-2031F
• Figure 63. United Kingdom Microgreens Market Share (%), By Distribution Channel, 2017-2031F
• Figure 64. Russia Microgreens Market, By Value, In USD Billion, 2017-2031F
• Figure 65. Russia Microgreens Market, By Volume, In Kiloton, 2017-2031F
• Figure 66. Russia Microgreens Market Share (%), By Product Type, 2017-2031F
• Figure 67. Russia Microgreens Market Share (%), By Growth Cycle, 2017-2031F
• Figure 68. Russia Microgreens Market Share (%), By Farming Type, 2017-2031F
• Figure 69. Russia Microgreens Market Share (%), By Distribution Channel, 2017-2031F
• Figure 70. Netherlands Microgreens Market, By Value, In USD Billion, 2017-2031F
• Figure 71. Netherlands Microgreens Market, By Volume, In Kiloton, 2017-2031F
• Figure 72. Netherlands Microgreens Market Share (%), By Product Type, 2017-2031F
• Figure 73. Netherlands Microgreens Market Share (%), By Growth Cycle, 2017-2031F
• Figure 74. Netherlands Microgreens Market Share (%), By Farming Type, 2017-2031F
• Figure 75. Netherlands Microgreens Market Share (%), By Distribution Channel, 2017-2031F
• Figure 76. Spain Microgreens Market, By Value, In USD Billion, 2017-2031F
• Figure 77. Spain Microgreens Market, By Volume, In Kiloton, 2017-2031F
• Figure 78. Spain Microgreens Market Share (%), By Product Type, 2017-2031F
• Figure 79. Spain Microgreens Market Share (%), By Growth Cycle, 2017-2031F
• Figure 80. Spain Microgreens Market Share (%), By Farming Type, 2017-2031F
• Figure 81. Spain Microgreens Market Share (%), By Distribution Channel, 2017-2031F
• Figure 82. Turkey Microgreens Market, By Value, In USD Billion, 2017-2031F
• Figure 83. Turkey Microgreens Market, By Volume, In Kiloton, 2017-2031F
• Figure 84. Turkey Microgreens Market Share (%), By Product Type, 2017-2031F
• Figure 85. Turkey Microgreens Market Share (%), By Growth Cycle, 2017-2031F
• Figure 86. Turkey Microgreens Market Share (%), By Farming Type, 2017-2031F
• Figure 87. Turkey Microgreens Market Share (%), By Distribution Channel, 2017-2031F
• Figure 88. Poland Microgreens Market, By Value, In USD Billion, 2017-2031F
• Figure 89. Poland Microgreens Market, By Volume, In Kiloton, 2017-2031F
• Figure 90. Poland Microgreens Market Share (%), By Product Type, 2017-2031F
• Figure 91. Poland Microgreens Market Share (%), By Growth Cycle, 2017-2031F
• Figure 92. Poland Microgreens Market Share (%), By Farming Type, 2017-2031F
• Figure 93. Poland Microgreens Market Share (%), By Distribution Channel, 2017-2031F
• Figure 94. South America Microgreens Market, By Value, In USD Billion, 2017-2031F
• Figure 95. South America Microgreens Market, By Volume, In Kiloton, 2017-2031F
• Figure 96. South America Microgreens Market Share (%), By Product Type, 2017-2031F
• Figure 97. South America Microgreens Market Share (%), By Growth Cycle, 2017-2031F
• Figure 98. South America Microgreens Market Share (%), By Farming Type, 2017-2031F
• Figure 99. South America Microgreens Market Share (%), By Distribution Channel, 2017-2031F
• Figure 100. South America Microgreens Market Share (%), By Country, 2017-2031F
• Figure 101. Brazil Microgreens Market, By Value, In USD Billion, 2017-2031F
• Figure 102. Brazil Microgreens Market, By Volume, In Kiloton, 2017-2031F
• Figure 103. Brazil Microgreens Market Share (%), By Product Type, 2017-2031F
• Figure 104. Brazil Microgreens Market Share (%), By Growth Cycle, 2017-2031F
• Figure 105. Brazil Microgreens Market Share (%), By Farming Type, 2017-2031F
• Figure 106. Brazil Microgreens Market Share (%), By Distribution Channel, 2017-2031F
• Figure 107. Argentina Microgreens Market, By Value, In USD Billion, 2017-2031F
• Figure 108. Argentina Microgreens Market, By Volume, In Kiloton, 2017-2031F
• Figure 109. Argentina Microgreens Market Share (%), By Product Type, 2017-2031F
• Figure 110. Argentina Microgreens Market Share (%), By Growth Cycle, 2017-2031F
• Figure 111. Argentina Microgreens Market Share (%), By Farming Type, 2017-2031F
• Figure 112. Argentina Microgreens Market Share (%), By Distribution Channel, 2017-2031F
• Figure 113. Asia-Pacific Microgreens Market, By Value, In USD Billion, 2017-2031F
• Figure 114. Asia-Pacific Microgreens Market, By Volume, In Kiloton, 2017-2031F
• Figure 115. Asia-Pacific Microgreens Market Share (%), By Product Type, 2017-2031F
• Figure 116. Asia-Pacific Microgreens Market Share (%), By Growth Cycle, 2017-2031F
• Figure 117. Asia-Pacific Microgreens Market Share (%), By Farming Type, 2017-2031F
• Figure 118. Asia-Pacific Microgreens Market Share (%), By Distribution Channel, 2017-2031F
• Figure 119. Asia-Pacific Microgreens Market Share (%), By Country, 2017-2031F
• Figure 120. India Microgreens Market, By Value, In USD Billion, 2017-2031F
• Figure 121. India Microgreens Market, By Volume, In Kiloton, 2017-2031F
• Figure 122. India Microgreens Market Share (%), By Product Type, 2017-2031F
• Figure 123. India Microgreens Market Share (%), By Growth Cycle, 2017-2031F
• Figure 124. India Microgreens Market Share (%), By Farming Type, 2017-2031F
• Figure 125. India Microgreens Market Share (%), By Distribution Channel, 2017-2031F
• Figure 126. China Microgreens Market, By Value, In USD Billion, 2017-2031F
• Figure 127. China Microgreens Market, By Volume, In Kiloton, 2017-2031F
• Figure 128. China Microgreens Market Share (%), By Product Type, 2017-2031F
• Figure 129. China Microgreens Market Share (%), By Growth Cycle, 2017-2031F
• Figure 130. China Microgreens Market Share (%), By Farming Type, 2017-2031F
• Figure 131. China Microgreens Market Share (%), By Distribution Channel, 2017-2031F
• Figure 132. Japan Microgreens Market, By Value, In USD Billion, 2017-2031F
• Figure 133. Japan Microgreens Market, By Volume, In Kiloton, 2017-2031F
• Figure 134. Japan Microgreens Market Share (%), By Product Type, 2017-2031F
• Figure 135. Japan Microgreens Market Share (%), By Growth Cycle, 2017-2031F
• Figure 136. Japan Microgreens Market Share (%), By Farming Type, 2017-2031F
• Figure 137. Japan Microgreens Market Share (%), By Distribution Channel, 2017-2031F
• Figure 138. Australia Microgreens Market, By Value, In USD Billion, 2017-2031F
• Figure 139. Australia Microgreens Market, By Volume, In Kiloton, 2017-2031F
• Figure 140. Australia Microgreens Market Share (%), By Product Type, 2017-2031F
• Figure 141. Australia Microgreens Market Share (%), By Growth Cycle, 2017-2031F
• Figure 142. Australia Microgreens Market Share (%), By Farming Type, 2017-2031F
• Figure 143. Australia Microgreens Market Share (%), By Distribution Channel, 2017-2031F
• Figure 144. Vietnam Microgreens Market, By Value, In USD Billion, 2017-2031F
• Figure 145. Vietnam Microgreens Market, By Volume, In Kiloton, 2017-2031F
• Figure 146. Vietnam Microgreens Market Share (%), By Product Type, 2017-2031F
• Figure 147. Vietnam Microgreens Market Share (%), By Growth Cycle, 2017-2031F
• Figure 148. Vietnam Microgreens Market Share (%), By Farming Type, 2017-2031F
• Figure 149. Vietnam Microgreens Market Share (%), By Distribution Channel, 2017-2031F
• Figure 150. South Korea Microgreens Market, By Value, In USD Billion, 2017-2031F
• Figure 151. South Korea Microgreens Market, By Volume, In Kiloton, 2017-2031F
• Figure 152. South Korea Microgreens Market Share (%), By Product Type, 2017-2031F
• Figure 153. South Korea Microgreens Market Share (%), By Growth Cycle, 2017-2031F
• Figure 154. South Korea Microgreens Market Share (%), By Farming Type, 2017-2031F
• Figure 155. South Korea Microgreens Market Share (%), By Distribution Channel, 2017-2031F
• Figure 156. Indonesia Microgreens Market, By Value, In USD Billion, 2017-2031F
• Figure 157. Indonesia Microgreens Market, By Volume, In Kiloton, 2017-2031F
• Figure 158. Indonesia Microgreens Market Share (%), By Product Type, 2017-2031F
• Figure 159. Indonesia Microgreens Market Share (%), By Growth Cycle, 2017-2031F
• Figure 160. Indonesia Microgreens Market Share (%), By Farming Type, 2017-2031F
• Figure 161. Indonesia Microgreens Market Share (%), By Distribution Channel, 2017-2031F
• Figure 162. Philippines Microgreens Market, By Value, In USD Billion, 2017-2031F
• Figure 163. Philippines Microgreens Market, By Volume, In Kiloton, 2017-2031F
• Figure 164. Philippines Microgreens Market Share (%), By Product Type, 2017-2031F
• Figure 165. Philippines Microgreens Market Share (%), By Growth Cycle, 2017-2031F
• Figure 166. Philippines Microgreens Market Share (%), By Farming Type, 2017-2031F
• Figure 167. Philippines Microgreens Market Share (%), By Distribution Channel, 2017-2031F
• Figure 168. Middle East & Africa Microgreens Market, By Value, In USD Billion, 2017-2031F
• Figure 169. Middle East & Africa Microgreens Market, By Volume, In Kiloton, 2017-2031F
• Figure 170. Middle East & Africa Microgreens Market Share (%), By Product Type, 2017-2031F
• Figure 171. Middle East & Africa Microgreens Market Share (%), By Growth Cycle, 2017-2031F
• Figure 172. Middle East & Africa Microgreens Market Share (%), By Farming Type, 2017-2031F
• Figure 173. Middle East & Africa Microgreens Market Share (%), By Distribution Channel, 2017-2031F
• Figure 174. Middle East & Africa Microgreens Market Share (%), By Country, 2017-2031F
• Figure 175. Saudi Arabia Microgreens Market, By Value, In USD Billion, 2017-2031F
• Figure 176. Saudi Arabia Microgreens Market, By Volume, In Kiloton, 2017-2031F
• Figure 177. Saudi Arabia Microgreens Market Share (%), By Product Type, 2017-2031F
• Figure 178. Saudi Arabia Microgreens Market Share (%), By Growth Cycle, 2017-2031F
• Figure 179. Saudi Arabia Microgreens Market Share (%), By Farming Type, 2017-2031F
• Figure 180. Saudi Arabia Microgreens Market Share (%), By Distribution Channel, 2017-2031F
• Figure 181. UAE Microgreens Market, By Value, In USD Billion, 2017-2031F
• Figure 182. UAE Microgreens Market, By Volume, In Kiloton, 2017-2031F
• Figure 183. UAE Microgreens Market Share (%), By Product Type, 2017-2031F
• Figure 184. UAE Microgreens Market Share (%), By Growth Cycle, 2017-2031F
• Figure 185. UAE Microgreens Market Share (%), By Farming Type, 2017-2031F
• Figure 186. UAE Microgreens Market Share (%), By Distribution Channel, 2017-2031F
• Figure 187. South Africa Microgreens Market, By Value, In USD Billion, 2017-2031F
• Figure 188. South Africa Microgreens Market, By Volume, In Kiloton, 2017-2031F
• Figure 189. South Africa Microgreens Market Share (%), By Product Type, 2017-2031F
• Figure 190. South Africa Microgreens Market Share (%), By Growth Cycle, 2017-2031F
• Figure 191. South Africa Microgreens Market Share (%), By Farming Type, 2017-2031F
• Figure 192. South Africa Microgreens Market Share (%), By Distribution Channel, 2017-2031F
• Figure 193. By Product Type Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 194. By Growth Cycle Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 195. By Farming Type Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 196. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 197. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2023

Global microgreens market is projected to witness a CAGR of 8.42% during the forecast period 2024-2031, growing from USD 1.74 billion in 2023 to USD 3.32 billion in 2031. A number of factors are responsible for the most popular growing trend in microgreens. These foods are healthy and attractive to the eye, and thus elicit a great response from consumers. Early-stage greens known as microgreens are popular with chefs for their flavor, color, and most importantly health benefits which are greater than mature greens. In June 2024, New AeroFarms, Inc. participated in BBQ Battle in Washington, DC to illustrate the locally grown microgreens from the company that may enhance the flavors of the barbecue dishes. Grown responsibly indoors, the microgreens by New AeroFarms, Inc. claim outstanding taste and a minimum environmental footprint, requiring up to 95% less water than conventional gardening.

The growth of the market can be attributed to an increase in the conscious awareness of people about the health benefits of eating fresh organic farms and the growing number of people adopting a plant-based diet. Microgreens are embraced by culinary experts for their aesthetics, while health enthusiasts appreciate them for their vitamins, minerals, and antioxidants.

The increasing interest of the people in local and sustainable food sources has led to the rise of different indoor and urban farming techniques, especially in hydroponics, vertical farming, and controlled-environment agriculture, which are very suitable in growing microgreen plants. Additionally, the fact that microgreens are easy to grow in small areas has prompted the rise in small scale and at-home farming, whereby city residents or people with small space find them favorable.

To meet the demands of environmentally aware consumers, market participants are concentrating on the implementation of unique initiatives, particularly the development of green packaging. The microgreens market also benefits from technological advancement in agriculture, for instance, LED lights and precision farming, which improves both the amount and the quality of the crop. The trend towards gourmet and organic cuisine is likely to keep the microgreens market on the rise, fueled by commercial cultivators and home gardening enthusiasts' persistent interest and consumption.

Rise of Indoor Farming Catalyzes Market Expansion

The growing trend of indoor and urban farming is contributing to the growth of the microgreens market. With an increase in the appetite for fresh produce, urban centers have evolved to embrace advanced farming techniques such as vertical farming, hydroponics, and controlled-environment agriculture. Such frameworks make the farming of microgreens possible in small, controlled spaces with very little land making them well suited for metropolitan cities and areas where agricultural land is a limitation.

The technology of indoor farming allows for production of crops all year round, guaranteeing a steady supply regardless of the season. It is possible to cut down on resource use, energy use, and transportation distances, which is in unison with the sustainable development policies, especially to consumers who are green in nature. This broadens the access to fresh microgreens which is commercially focused and for the individual consumers.

In October 2024, Zurich-based company, UMAMI LTD, began the construction of a new indoor herb and microgreen farm. Compared to traditional greenhouses, the new farm's biological recirculation method is expected to utilize 90% less water and 89% less land. The microgreens and herbs grown at the new farm will be fertilized using a biological fertilizer created and manufactured by UMAMI.

Innovation to Influence Market Growth

The upsurge in the microgreens market can be attributed to the numerous innovations made in the system, especially in the farming techniques, packaging, and enhancement of the crop. Equipment such as LED lights, temperature control devices, and water-free growing systems enhance the use of indoor farming, thus increasing output, quality, and resource management. Moreover, the improvements in the green packaging technologies satisfy the environmental concern of customers, thereby minimizing the negative impacts on the earth.

In addition, the emergence of biofortified microgreens, which are grown with the intent of containing high levels of vitamins, minerals and antioxidants, improves the health benefits and market attraction of these products. For instance, in April 2024, the first pea shoots biofortified with vitamin B12 were made available for purchase due to a partnership between indoor farming technology company LettUs Grow Ltd., plant and microbiology research institute the John Innes Centre, food and health bioscience facility, the Quadram Institute, and vertical farming technology company, Ro-Gro (owned by G H Dean & Co Ltd). LettUs Grow's ultrasonic aeroponic technology is used to biofortify the pea shoots grown at Ro-Gro's vertical farm in Kent with B12.

Such developments enhance the accessibility and the appeal of microgreens to consumers and enable manufacturers to satisfy certain dietary or environmental preferences leading to demand in various segments of the market.

Spinach Microgreens to Holds a Significant Market Share

Spinach microgreens can be considered as one of the growing segments of the microgreens market owing to the high nutritional content, mild taste, and ability to be used in many prepared food applications. Among health-conscious individuals, spinach microgreens are highly valued as these contain a great deal of vitamins A, C, K, iron, calcium, and antioxidant properties. Its mild and slight sweet taste blends well with most dishes, making it one of the most loved components by professional chefs and those cooking at home.

In addition, spinach microgreens take very little time to grow from seeding to cutting, and are popular among commercial hydroponics and urban or home gardens. They are trendy due to increasing number of plant-based diets comprising a lot of spinach microgreens which can be essentially used to supplement nutrient content in salads, smoothies, and garnishes, therefore holding a great share of the microgreens market.

Aligning with the trend, in September 2023, to promote sustainable agriculture, BrightFarms Inc. and Element Farms Inc. collaborated to raise the bar for Northeastern indoor-grown vegetables. This mutually beneficial partnership, which enables BrightFarms to distribute Element Farms' indoor-grown spinach throughout the Northeast under the BrightFarms brand, further satisfies the high consumer demand for locally grown, high-quality spinach. These companies pioneer in sustainable and controlled environment agriculture (CEA).

North America to Dominate the Market Share

The high demand for fresh, healthy, and predominantly organic foods has led to the dominance of the microgreens market by North America. The region's high inclination towards health and wellness has, in turn, increased the demand for wholesome products such as micro greens, especially among the health-focused people, plus the vegan population. Additionally, North America has good facilities for indoor and urban farming through improved hydroponics and vertical farming, which helps in the efficient production of microgreens.

The established foodservice sector, particularly high-end restaurants that use microgreens enhances the demand pull. Moreover, the growing awareness regarding sustainable and locally made products available in the local markets complements the green preferences of the North American audience, thus driving the demand for microgreens in the market. Consequently, this combination of factors makes the microgreens market the most developed in North America.

In September 2024, Gotham Greens Holdings, PBC, an indoor farming company located in New York, increased its territory by around one-third in Pullman. In addition to the hydroponic lettuce and basil that Gotham Greens plants all year long, the new area would be used to launch a nationwide trial program to grow spinach. The company's Pullman greenhouses comprise 230,000 square feet spread across two locations as a result of 55,000-square-foot extension, which includes modern equipment.

Future Market Scenario (2024 - 2031F)

The growing acceptance of indoor and vertical farming practices will boost all year-round production, decreasing dependence on seasonality.

Health-oriented customers who are in search of functional foods are expected to consume biofortified microgreens with healthier attributes.

Given the fact that high demand is expected in the cities, microgreen kits and seeds will have increased popularity as consumers opt for home grown fresh produce.

Key Players Landscape and Outlook

The main companies operating in the microgreens market tend to emphasize innovation, product variety, and sustainability to improve their positions and harness the increasing consumer demand. They seek to enhance production by developing technologies for controlled environment agriculture, including vertical and hydroponic farming, which ensures quality production around the year. In September 2023, GoodLeaf Community Farms Limited planted the first test crops at its new facility in Calgary, with plans to start full production in Western Canada in late fall. With 40 yearly harvests of microgreens and 20 annual harvests of baby greens anticipated, GoodLeaf's Calgary farm was expected to yield over two million pounds of fresh, locally grown leafy greens annually once it got fully operational.

As eco-friendly packaging options are gaining a lot of attention in the current market, many frontrunners are making their packaging green, targeting their environment-friendly buyers. Furthermore, the main participants cooperate with the foodservice industry to promote microgreens in restaurants and haute-cuisine salads. With the increasing demand for food microgreens due to health consciousness levels rising around the world, these approaches enable major stakeholders to explore new countries and regions and support growth in the long run.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Executive Summary

4. Voice of Customer

• 4.1. Demographics (Age/Cohort Analysis - Baby Boomers and Gen X, Millennials, Gen Z; Gender; Income - Low, Mid and High; Geography; Nationality; etc.)
• 4.2. Market Awareness and Product Information
• 4.3. Brand Awareness and Loyalty
• 4.4. Factors Considered in Purchase Decision
  • 4.4.1. Nutritional Value
  • 4.4.2. Taste and Flavor
  • 4.4.3. Price
  • 4.4.4. Freshness and Shelf Life
  • 4.4.5. Packaging Sustainability
  • 4.4.6. Brand Reputation
  • 4.4.7. Availability
  • 4.4.8. Organic Certification
  • 4.4.9. Growing Method
  • 4.4.10. Convenience
• 4.5. Purchase Channel
• 4.6. Frequency of Purchase
• 4.7. Existing or Intended User

5. Global Microgreens Market Outlook, 2017-2031F

• 5.1. Market Size Analysis & Forecast
  • 5.1.1. By Value
  • 5.1.2. By Volume
• 5.2. Market Share Analysis & Forecast
  • 5.2.1. By Product Type
    • 5.2.1.1. Basil
    • 5.2.1.2. Carrot
    • 5.2.1.3. Broccoli
    • 5.2.1.4. Fennel
    • 5.2.1.5. Lettuce and Chicory
    • 5.2.1.6. Radish
    • 5.2.1.7. Arugula
    • 5.2.1.8. Others
  • 5.2.2. By Growth Cycle
    • 5.2.2.1. 7 to 14 Days
    • 5.2.2.2. 15 to 25 Days
    • 5.2.2.3. Above 25 Days
  • 5.2.3. By Farming Type
    • 5.2.3.1. Indoor Vertical Farming
    • 5.2.3.2. Commercial Greenhouse
    • 5.2.3.3. Others
  • 5.2.4. By Distribution Channel
    • 5.2.4.1. Online
    • 5.2.4.2. Offline
  • 5.2.5. By Region
    • 5.2.5.1. North America
    • 5.2.5.2. Europe
    • 5.2.5.3. Asia-Pacific
    • 5.2.5.4. South America
    • 5.2.5.5. Middle East and Africa
  • 5.2.6. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2023)
• 5.3. Market Map Analysis, 2023
  • 5.3.1. By Product Type
  • 5.3.2. By Growth Cycle
  • 5.3.3. By Farming Type
  • 5.3.4. By Distribution Channel
  • 5.3.5. By Region

6. North America Microgreens Market Outlook, 2017-2031F*

• 6.1. Market Size Analysis & Forecast
  • 6.1.1. By Value
  • 6.1.2. By Volume
• 6.2. Market Share Analysis & Forecast
  • 6.2.1. By Product Type
    • 6.2.1.1. Basil
    • 6.2.1.2. Carrot
    • 6.2.1.3. Broccoli
    • 6.2.1.4. Fennel
    • 6.2.1.5. Lettuce and Chicory
    • 6.2.1.6. Radish
    • 6.2.1.7. Arugula
    • 6.2.1.8. Others
  • 6.2.2. By Growth Cycle
    • 6.2.2.1. 7 to 14 Days
    • 6.2.2.2. 15 to 25 Days
    • 6.2.2.3. Above 25 Days
  • 6.2.3. By Farming Type
    • 6.2.3.1. Indoor Vertical Farming
    • 6.2.3.2. Commercial Greenhouse
    • 6.2.3.3. Others
  • 6.2.4. By Distribution Channel
    • 6.2.4.1. Online
    • 6.2.4.2. Offline
  • 6.2.5. By Country Share
    • 6.2.5.1. United States
    • 6.2.5.2. Canada
    • 6.2.5.3. Mexico
• 6.3. Country Market Assessment
  • 6.3.1. United States Microgreens Market Outlook, 2017-2031F*
    • 6.3.1.1. Market Size Analysis & Forecast
      • 6.3.1.1.1. By Value
      • 6.3.1.1.2. By Volume
    • 6.3.1.2. Market Share Analysis & Forecast
      • 6.3.1.2.1. By Product Type
        • 6.3.1.2.1.1. Basil
        • 6.3.1.2.1.2. Carrot
        • 6.3.1.2.1.3. Broccoli
        • 6.3.1.2.1.4. Fennel
        • 6.3.1.2.1.5. Lettuce and Chicory
        • 6.3.1.2.1.6. Radish
        • 6.3.1.2.1.7. Arugula
        • 6.3.1.2.1.8. Others
      • 6.3.1.2.2. By Growth Cycle
        • 6.3.1.2.2.1. 7 to 14 Days
        • 6.3.1.2.2.2. 15 to 25 Days
        • 6.3.1.2.2.3. Above 25 Days
      • 6.3.1.2.3. By Farming Type
        • 6.3.1.2.3.1. Indoor Vertical Farming
        • 6.3.1.2.3.2. Commercial Greenhouse
        • 6.3.1.2.3.3. Others
      • 6.3.1.2.4. By Distribution Channel
        • 6.3.1.2.4.1. Online
        • 6.3.1.2.4.2. Offline
  • 6.3.2. Canada
  • 6.3.3. Mexico

All segments will be provided for all regions and countries covered

7. Europe Microgreens Market Outlook, 2017-2031F

• 7.1. Germany
• 7.2. France
• 7.3. Italy
• 7.4. United Kingdom
• 7.5. Russia
• 7.6. Netherlands
• 7.7. Spain
• 7.8. Turkey
• 7.9. Poland

8. Asia-Pacific Microgreens Market Outlook, 2017-2031F

• 8.1. India
• 8.2. China
• 8.3. Japan
• 8.4. Australia
• 8.5. Vietnam
• 8.6. South Korea
• 8.7. Indonesia
• 8.8. Philippines

9. South America Microgreens Market Outlook, 2017-2031F

• 9.1. Brazil
• 9.2. Argentina

10. Middle East and Africa Microgreens Market Outlook, 2017-2031F

• 10.1. Saudi Arabia
• 10.2. UAE
• 10.3. South Africa

11. Regulatory Landscape

12. Demand Supply Analysis

13. Value Chain Analysis

14. Porter's Five Forces Analysis

15. PESTLE Analysis

16. Macro-economic Indicators

17. Pricing Analysis

18. Profit Margin Analysis

19. Market Dynamics

• 19.1. Market Drivers
• 19.2. Market Challenges

20. Market Trends and Developments

21. Case Studies

22. Competitive Landscape

• 22.1. Competition Matrix of Top 5 Market Leaders
• 22.2. Company Ecosystem Analysis (Startup v/s SME v/s Large-scale)
• 22.3. SWOT Analysis for Top 5 Players
• 22.4. Key Players Landscape for Top 10 Market Players
  • 22.4.1. New AeroFarms, Inc.
    • 22.4.1.1. Company Details
    • 22.4.1.2. Key Management Personnel
    • 22.4.1.3. Products and Services
    • 22.4.1.4. Financials (As Reported)
    • 22.4.1.5. Key Market Focus and Geographical Presence
    • 22.4.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 22.4.2. GoodLeaf Community Farms Limited
  • 22.4.3. Gotham Greens Holdings, PBC
  • 22.4.4. The Chef's Garden, Inc.
  • 22.4.5. Farmbox Foods LLC
  • 22.4.6. MP SEEDS - HYDRO Company
  • 22.4.7. Fresh Origins, LLC
  • 22.4.8. Teshuva Agricultural Projects Ltd.
  • 22.4.9. Living Earth Farm
  • 22.4.10. BrightFarms, Inc.

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

23. Strategic Recommendations

24. About Us and Disclaimer