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市場調査レポート
商品コード
1675820
マイクログリーンの市場シェア、動向、予測:タイプ別、農法別、最終用途別、流通チャネル別、地域別、2025-2033年Microgreens Market Share, Trends and Forecast by Type, Farming Method, End Use, Distribution Channel, and Region, 2025-2033 |
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マイクログリーンの市場シェア、動向、予測:タイプ別、農法別、最終用途別、流通チャネル別、地域別、2025-2033年 |
出版日: 2025年03月01日
発行: IMARC
ページ情報: 英文 139 Pages
納期: 2~3営業日
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マイクログリーン市場の世界市場規模は、2024年に17億7,470万米ドルに達しました。今後、IMARC Groupは、市場は2033年までに32億7,160万米ドルに達し、2025年から2033年にかけて6.97%の成長率(CAGR)を示すと予測しています。北米は現在市場を独占しており、2024年には36.5%以上の大きな市場シェアを占めています。
市場の成長と規模:世界市場は、栄養面での利点に対する消費者の意識の高まりと、地元産の新鮮な農産物に対する嗜好の高まりに牽引され、力強い成長を遂げています。市場規模は、住宅と商業施設の両方における製品採用の拡大に後押しされて拡大を続けています。
主な市場促進要因:主な促進要因としては、製品の栄養価の高さ、グルメ料理への取り込み、持続可能な都市型農業の動向などが挙げられます。健康志向の消費者層が市場拡大の大きな力となっており、栄養が豊富で風味豊かな食品の選択肢を求める人々にとって魅力的な製品となっています。
技術の進歩:技術の進歩、特に屋内垂直農法と制御環境農業の進歩は、年間を通じて高品質のマイクログリーン生産を確保する上で極めて重要な役割を果たしています。こうした技術革新は、マイクログリーン栽培の拡張性と効率性に貢献し、安定した高級品質の農産物に対する需要の高まりに応えています。
産業への応用:レストラン、ホテル、ケータリングサービスなど、料理分野での存在感が際立っています。風味のプロファイルや視覚的なアピールの多様性により、食体験全体を向上させる、人気の高い食材となっています。
主要市場動向:主な動向としては、ブロッコリーのような特定の品種の優位性、持続可能な農業慣行へのシフト、日常的な食生活への同製品の取り込みなどが挙げられます。市場は、消費者の嗜好の進化を反映して、多様でユニークな品種に対する需要の高まりを目の当たりにしています。
地理的動向:北米は、強い食文化と先進的な農法に牽引され、市場をリードしています。アジア太平洋は、食生活の嗜好の変化に後押しされて著しい成長を遂げており、欧州は栄養価の高さと持続可能性から製品を受け入れています。ラテンアメリカと中東は新興市場として有望視されています。
競合情勢:競合情勢の特徴は、主要企業が研究開発に投資し、戦略的パートナーシップを結び、環境にやさしい農法を採用していることです。各社は市場の競争力を維持するため、製品の多様化、マーケティングイニシアティブ、流通網の拡大に注力しています。
課題と機会:課題としては、屋外栽培のための気候上の制約や、製品の利点に関する継続的な教育の必要性などが挙げられます。しかし、新興国市場の未開拓の可能性、マイクログリーンの新品種開発、有機農産物や地元産農産物に対する需要の高まりへの対応などがチャンスとなります。
将来の展望:市場の将来は有望で、持続的な成長が見込まれます。技術的進歩の継続、持続可能性の重視、新品種の開発が市場の軌道を形成していくと予想されます。消費者の嗜好が変化するなか、こうした変化に適応し、新たなチャンスを生かす企業が、ダイナミックな市場で成功を収める可能性が高いです。
栄養面でのメリットと健康志向の消費者
健康と栄養に対する意識の高まりと重視は、市場成長の大きな原動力となっています。製品は、ビタミン、ミネラル、抗酸化物質を含む必須栄養素を豊富に含むことが知られています。消費者は健康志向を強めており、最大限の栄養効果が得られる食品を積極的に求めるようになっています。機能性表示食品は小さなパッケージに凝縮された栄養源を提供するため、健康的で栄養価の高い食品で食生活を充実させたいと考える人々の間で人気を博しています。全体的な健康に寄与する機能性食品に対する需要の高まりが、市場の成長を推進する主な要因です。
拡大する料理動向とシェフの支持
この製品は料理の世界でも支持されており、シェフが風味、食感、視覚的魅力を高めるためにさまざまな料理に取り入れています。製品の鮮やかな色、多様な風味、繊細な食感は、高級レストランや料理店で人気の食材となっています。著名なシェフたちによるお墨付きが、消費者の関心を駆り立て、需要を牽引しています。料理動向が進化を続ける中、革新的で美的感覚に優れた料理にこの製品が組み込まれることで、市場の成長がさらに加速すると予想されます。
都市農業と持続可能な農法
都市農業の台頭と持続可能な農法の人気の高まりが、市場の拡大に大きく寄与しています。製品は、スペースが限られた都市環境での栽培に適しています。成長サイクルが早く、水耕栽培や小型コンテナでの栽培が可能なため、都市農業の取り組みに理想的です。さらに、従来の作物に比べ、水やスペースなどの資源が少なくて済むことも多いです。持続可能性への注目の高まりと、食品生産による環境への影響を減らしたいという願望によって、消費者は地元で栽培された環境に優しい選択肢を好むようになり、市場の需要をさらに押し上げています。
The global microgreens market size reached USD 1,774.7 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 3,271.6 Million by 2033, exhibiting a growth rate (CAGR) of 6.97% during 2025-2033. North America currently dominates the market, holding a significant market share of over 36.5% in 2024, mainly driven by increasing demand for fresh and nutritious food options.
Market Growth and Size: The global market is experiencing robust growth, driven by increased consumer awareness of nutritional benefits and a rising preference for fresh, locally sourced produce. The market size continues to expand, propelled by the growing adoption of the product in both residential and commercial settings.
Major Market Drivers: Key drivers include the nutritional richness of the product, their integration into gourmet cuisine, and the trend towards sustainable and urban farming practices. The health-conscious consumer demographic is a significant force behind the market's expansion, with the product appealing to those seeking nutrient-dense and flavorful food options.
Technological Advancements: Technological advancements, particularly in indoor vertical farming and controlled environment agriculture, play a pivotal role in ensuring year-round, high-quality microgreen production. These innovations contribute to the scalability and efficiency of microgreen cultivation, meeting the increasing demand for consistent and premium-quality produce.
Industry Applications: The product finds applications across various industries, with a prominent presence in the culinary sector, including restaurants, hotels, and catering services. Their versatility in flavor profiles and visual appeal makes them a sought-after ingredient, enhancing the overall dining experience.
Key Market Trends: Key trends involve the dominance of certain product varieties like broccoli, a shift towards sustainable farming practices, and the integration of the product into everyday diets. The market is witnessing a rise in demand for diverse and unique varieties, reflecting evolving consumer tastes.
Geographical Trends: North America leads the market, driven by a strong culinary culture and advanced agricultural practices. Asia Pacific is experiencing significant growth, propelled by changing dietary preferences, while Europe embraces the products for their nutritional value and sustainability. Latin America and the Middle East show promise as emerging markets.
Competitive Landscape: The competitive landscape is characterized by key players investing in research and development, forming strategic partnerships, and adopting eco-friendly farming methods. Companies are focusing on product diversification, marketing initiatives, and expanding distribution networks to maintain a competitive edge in the market.
Challenges and Opportunities: Challenges include climate limitations for outdoor cultivation and the need for continuous education on the benefits of the product. However, opportunities lie in the untapped potential of emerging markets, the development of new microgreen varieties, and addressing the growing demand for organic and locally sourced produce.
Future Outlook: The future of the market appears promising, with sustained growth anticipated. Continued technological advancements, a focus on sustainability, and the development of novel varieties are expected to shape the market's trajectory. As consumer preferences evolve, companies that adapt to these changes and capitalize on emerging opportunities are likely to thrive in the dynamic market.
Nutritional benefits and health-conscious consumers
The increasing awareness and emphasis on health and nutrition have been a significant driver for the growth of the market. The products are known to be rich in essential nutrients, including vitamins, minerals, and antioxidants. Consumers are becoming more health-conscious and are actively seeking food options that provide maximum nutritional benefits. As they offer a concentrated source of nutrients in a small package, they have gained popularity among those looking to enhance their diet with wholesome and nutrient-dense foods. The rising demand for functional foods that contribute to overall well-being is a key factor propelling the growth of the market.
Growing culinary trends and chefs' endorsement
The products have found favor in the culinary world, with chefs incorporating them into a variety of dishes to enhance flavor, texture, and visual appeal. The vibrant colors, diverse flavors, and delicate textures of the products make them a sought-after ingredient in high-end restaurants and culinary establishments. The endorsement of them by renowned chefs has spurred consumer interest and driven demand. As culinary trends continue to evolve, the integration of the product into innovative and aesthetically pleasing dishes is expected to further fuel market growth.
Urban agriculture and sustainable farming practices
The rise of urban agriculture and the growing popularity of sustainable farming practices have contributed significantly to the expansion of the market. The products are well-suited for cultivation in urban environments, where space may be limited. Their rapid growth cycle and ability to be grown hydroponically or in small containers make them ideal for urban farming initiatives. Additionally, they often require fewer resources such as water and space compared to traditional crops. The increasing focus on sustainability and the desire to reduce the environmental impact of food production have led consumers to prefer locally grown, eco-friendly options, further providing a boost to the market demand.
Broccoli accounts for the majority of the market share
Broccoli leads the market, driven by its exceptional nutritional profile and widespread consumer appeal. Packed with vitamins, minerals, and antioxidants, they have gained popularity among health-conscious consumers, positioning them as a top choice for those seeking a nutrient-dense addition to their diets.
Cabbage carves a niche in the market with its mild and slightly peppery flavor. Known for their rich nutrient content, including vitamins A and C, as well as their versatility in culinary applications, they attract consumers looking for nutritious and flavorful ingredients.
Cauliflower is gaining traction for its delicate texture and subtle taste. As a versatile ingredient in various dishes, they offer a unique flavor profile, appealing to consumers seeking diversity in their culinary experiences. The increasing demand for plant-based options further contributes to their market growth.
Arugula are characterized by their peppery and distinct flavor, making them a favorite in gourmet cuisine. With a growing trend towards unique and bold taste experiences, they have secured their place in the market, attracting consumers and chefs alike who appreciate their culinary versatility.
Peas stand out for their sweet and crisp taste, providing a delightful addition to salads, sandwiches, and various dishes. As a source of protein, fiber, and vitamins, they cater to health-conscious consumers seeking a nutritious and flavorful alternative to their meals.
Basil microgreen, known for its aromatic and fresh flavor, has found a strong market presence. With applications in both savory and sweet dishes, they appeal to consumers looking to elevate the taste and visual appeal of their meals, contributing to their steady growth in the market.
Radish microgreen brings a unique peppery kick to the market, offering a distinctive flavor profile that enhances various culinary creations. With their vibrant colors and nutritional benefits, they are gaining popularity among consumers who seek both taste and health benefits in their food choices.
Indoor vertical farming holds the largest share of the industry
Indoor vertical farming takes the lead in the market, leveraging controlled environments to optimize growth conditions. This method allows for year-round production, minimizing the impact of external factors such as weather. The precision control of light, temperature, and humidity results in consistently high-quality microgreen, meeting the demand for fresh and locally sourced produce. Indoor vertical farming's sustainability, reduced land footprint, and efficient resource utilization contribute to its dominance in the market.
Commercial greenhouses play a significant role in the market, offering a balance between controlled cultivation and scale. These greenhouses provide a controlled environment for microgreen cultivation, utilizing natural sunlight and controlled ventilation. While seasonal variations may impact production, commercial greenhouses are favored for their cost-effectiveness and suitability for large-scale operations. They contribute to meeting the growing demand for the product, particularly in regions where outdoor cultivation faces limitations.
Commercial represents the leading market segment
Commercial end use dominates the market as businesses in the culinary and food service industries integrate these nutrient-dense greens into their offerings. Restaurants, hotels, and catering services leverage the product to enhance the visual appeal and flavor profile of dishes, catering to the evolving tastes of discerning consumers. The demand for the product in the commercial sector is driven by chefs and food establishments seeking to elevate their culinary creations, contributing to the overall growth of the market.
While residential usage of the product is growing, the commercial sector currently leads the market. In residential settings, health-conscious consumers are increasingly incorporating the product into home-cooked meals for their nutritional benefits and culinary versatility. The ease of growing the product at home further contributes to residential adoption. As awareness continues to spread, residential demand is expected to rise, creating a more balanced market landscape over time.
Retail stores represent the leading market segment
Retail stores emerge as the leading distribution channel in the market, encompassing grocery stores, specialty food stores, and local markets. The convenience and accessibility offered by retail outlets contribute to their dominance, making the product readily available to a broad consumer base. Retail stores cater to the increasing demand from consumers seeking fresh and healthy produce, providing a platform for both established brands and local growers to showcase and distribute their diverse range of products.
Supermarkets and hypermarkets play a significant role in the distribution of the product, providing a wide range of options to consumers in a one-stop-shopping environment. These large-scale retail establishments often source the product from various suppliers, ensuring a consistent supply for consumers. The convenience of finding the product alongside other grocery items contributes to their market share. While slightly behind retail stores, supermarkets, and hypermarkets remain crucial players in meeting the growing demand for the product on a larger scale.
North America leads the market, accounting for the largest microgreens market share
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.
North America dominates the market, driven by a combination of heightened health awareness, a strong culinary culture, and a well-established agricultural sector. The region's consumers are increasingly seeking fresh and nutritious food options, contributing to the popularity of the product in both residential and commercial settings. The advanced farming technologies, including indoor vertical farming, prevalent in North America ensure consistent and high-quality production, further fueling the market's growth. Additionally, a robust distribution network, with the product readily available in supermarkets, restaurants, and farmers' markets, has solidified North America's position as a key player in the global market.
The Asia Pacific region is experiencing significant growth in the market, driven by changing dietary preferences, increasing urbanization, and a rising awareness of health and wellness. Countries like China and India are witnessing a rise in the product demand due to their versatility in Asian cuisines and the growing popularity of salads and health-focused meals. The region's diverse climate allows for year-round cultivation, contributing to the availability of a larger product variety. As the awareness of the nutritional benefits of microgreens continues to spread, coupled with the region's large and diverse consumer base, Asia Pacific is poised for continued expansion in the market.
Europe plays a significant role in the global market, with consumers placing a premium on fresh, locally sourced, and nutritionally rich foods. The culinary heritage of many European countries has contributed to the integration of fresh produce in a variety of dishes. Sustainable farming practices, including organic cultivation, resonate with European consumers, are further providing a boost to the market. The presence of well-established greenhouse facilities and a strong focus on organic and sustainable agriculture position Europe as a key contributor to the global market.
Latin America is emerging as a growing market, with increasing consumer awareness of their health benefits and a rich culinary tradition that embraces fresh and flavorful ingredients. Countries like Mexico and Brazil are witnessing a rise in demand for fresh agricultural produce, especially in urban areas where health-conscious consumers are seeking convenient and nutritious food options. The favorable climate conditions in parts of Latin America support year-round cultivation, contributing to a steady supply of microgreens and fostering the market's expansion in the region.
The Middle East and Africa region are experiencing a gradual but notable growth in the market, driven by a combination of factors such as a growing population, urbanization, and an increasing focus on healthier eating. Despite challenges posed by arid climates, there is a rising adoption of controlled environment agriculture, including indoor farming methods. The demand for fresh and premium produce in the Middle East, coupled with a growing awareness of the nutritional benefits of microgreens, is contributing to the market's development in the region.
The key players in the market are driving growth through strategic initiatives that capitalize on increasing consumer demand for fresh, nutrient-rich, and sustainably sourced produce. These companies are investing significantly in research and development to enhance cultivation techniques, optimize yield, and expand the range of available microgreen varieties. Furthermore, partnerships with distributors, supermarkets, and restaurants are facilitating wider market penetration and ensuring a consistent supply chain. The emphasis on eco-friendly and innovative farming practices, such as vertical farming and hydroponics, is a common trend among key players, aligning with the global push towards sustainable agriculture. Additionally, aggressive marketing campaigns and product diversification are helping these companies to not only meet the current demand but also shape consumer preferences, contributing to the overall expansion of the market.
The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include: