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ソーシャルメディア分析市場レポート：コンポーネント、展開モード、組織規模、用途、エンドユーザー、地域別、2023-2028年

Social Media Analytics Market Report by Component, Deployment Mode, Organization Size, Application, End User, and Region 2023-2028
出版日: | 発行: IMARC | ページ情報: 英文 142 Pages | 納期: 2～3営業日

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価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=156.76円
ソーシャルメディア分析市場レポート：コンポーネント、展開モード、組織規模、用途、エンドユーザー、地域別、2023-2028年
出版日: 2023年11月24日
発行: IMARC
ページ情報: 英文 142 Pages
納期: 2～3営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

概要

世界のソーシャルメディア分析市場規模は、2022年に90億米ドルに達しました。今後、IMARC Groupは、同市場が2022年から2028年の間に26.22%の成長率（CAGR）を示し、2028年までに364億米ドルに達すると予測しています。意思決定プロセスを強化するためのデータ分析に対する需要の高まり、さまざまなソーシャルメディアプラットフォームの利用率の上昇、肯定的なイメージを維持するために顧客からの問い合わせ、苦情、フィードバックに対する迅速かつ効果的な対応に重点を置くようになっていることなどが、市場を推進している主な要因の一部です。

ソーシャルメディア分析（SMA）は、様々なソーシャルメディアプラットフォームからデータを収集、分析、解釈し、視聴者の行動、エンゲージメント、動向に関する貴重な洞察を得るためのツールです。いいね！」、シェア、コメント、フォロワーの増加などの指標を追跡し、ソーシャルメディア・マーケティング・キャンペーンや戦略の効果を測定します。ソーシャルメディアマーケティングは、アルゴリズムとデータ可視化技術によって、生データを実用的な情報に変換し、企業や組織が十分な情報に基づいた意思決定を行えるようにします。これによって企業はオンライン上で存在感を示し、競争力を維持できるため、SMAの需要は世界中で高まっています。

現在、データパターンやセンチメント分析を調べることで、企業がコンテンツやエンゲージメント戦略を調整できるようになることから、SMAの採用が増加しており、市場の成長を後押ししています。これに加えて、SMAは効果的なオンライン・マーケティングとブランド・マネジメントの重要な要素であるため、SMAに対する需要が高まっており、市場の見通しは明るいです。これに伴い、ソーシャルメディアの洞察は企業の製品開拓に有益であるため、関心が高まっており、市場の成長を後押ししています。これとは別に、人工知能（AI）と機械学習（ML）の進歩がソーシャルメディア分析ツールの精度と効率を向上させ、市場成長に寄与しています。さらに、世界中でインフルエンサーマーケティングの人気が高まっていることも、市場の成長を強化しています。さらに、リアルタイムのモニタリング機能を提供するSMAに対する需要の高まりが、市場の成長を支えています。

ソーシャルメディア分析市場の動向と促進要因：

ソーシャルメディアプラットフォームの利用拡大

世界中の大衆の間で携帯電話の普及が進み、ソーシャルメディア・プラットフォームの利用が増加していることが、市場の成長に寄与しています。この膨大なユーザーベースは、テキスト、画像、動画からなる膨大な量のデータを毎日生成しています。これに伴い、企業はこれらのデータを分析し、顧客の嗜好、行動、感情に関する貴重な情報を入手しています。これとは別に、SMAによって企業はデータを効率的に調べることができます。これらの洞察は、製品開発、マーケティング戦略、顧客エンゲージメント活動の指針となり、市場の見通しを明るいものにしています。その結果、ユーザーの動向や行動を常に把握することは、競争力を維持するために不可欠になっています。

意思決定プロセス強化のためのデータ分析需要の高まり

データ分析のためのSMAに対する需要の高まりが、市場の成長を支えています。また、企業は意思決定プロセスを改善するために、データ分析に依存するようになっています。SMAはソーシャルメディアデータから実用的な洞察を得る上で重要な役割を果たしており、これが市場にプラスの影響を与えています。さらに、企業は、エンゲージメント率、リーチ率、コンバージョン率などの主要業績評価指標（KPI）を追跡することができます。これとは別に、これらの洞察は、マーケティング戦略を最適化し、顧客の感情を理解し、製品やサービスを市場の需要に合わせるために貴重です。これに伴い、企業は戦略を練り直し、リソースをより効果的に配分し、最終的には収益性を高めることができます。

顧客サービス向上のニーズの高まり

顧客サービス向上のニーズの高まりによるSMA導入の増加は、市場の成長に寄与しています。これに伴い、急速なデジタル化により、顧客は情報や選択肢にアクセスできるようになり、要求が厳しくなっています。これとは別に、ソーシャルメディアやオンライン・プラットフォームは、人々に公的で影響力のある声を与えています。ソーシャルメディア上で共有されるネガティブな体験ひとつで、企業の評判はたちまち損なわれます。そのため企業は、顧客からの問い合わせや苦情、フィードバックに迅速かつ効果的に対応し、ポジティブなイメージを維持することを優先しています。企業は、データを収集・分析するために強化されたテクノロジーを活用し、顧客のニーズ、嗜好、痛点を理解できるようにしています。

本レポートで扱う主な質問

  • ソーシャルメディアアナリティクスの世界市場はこれまでどのように推移してきたか？
  • 世界のソーシャルメディア分析市場における促進要因、市場抑制要因、機会は何か？
  • それぞれの促進要因、抑制要因、機会が世界のソーシャルメディア分析市場に与える影響は？
  • 主要な地域市場は？
  • 最も魅力的なソーシャルメディア分析市場はどの国か？
  • コンポーネント別の市場内訳は？
  • ソーシャルメディア分析市場で最も魅力的なコンポーネントは？
  • 展開モードに基づく市場内訳は？
  • ソーシャルメディア分析市場で最も魅力的な展開モードは？
  • 組織規模別の市場内訳は？
  • ソーシャルメディア分析市場で最も魅力的な組織規模は？
  • 用途別の市場内訳は？
  • ソーシャルメディア分析市場で最も魅力的な用途は？
  • エンドユーザー別の市場内訳は？
  • ソーシャルメディア分析市場で最も魅力的なエンドユーザーは？
  • 世界のソーシャルメディア分析市場の競争構造は？
  • 世界のソーシャルメディア分析市場における主要プレイヤー/企業は？

目次

第1章 序文

第2章 調査範囲と調査手法

  • 調査目的
  • 利害関係者
  • データソース
    • 一次情報
    • 二次情報
  • 市場推定
    • ボトムアップアプローチ
    • トップダウンアプローチ
  • 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

  • 概要
  • 主要業界動向

第5章 ソーシャルメディア分析の世界市場

  • 市場概要
  • 市場実績
  • COVID-19の影響
  • 市場予測

第6章 市場内訳：コンポーネント別

  • ソリューション
    • 市場動向
    • 市場予測
  • サービス
    • 市場動向
    • 市場予測

第7章 市場内訳：展開モード別

  • オンプレミス
    • 市場動向
    • 市場予測
  • クラウドベース
    • 市場動向
    • 市場予測

第8章 市場内訳：組織規模別

  • 中小企業
    • 市場動向
    • 市場予測
  • 大企業
    • 市場動向
    • 市場予測

第9章 市場内訳：用途別

  • 顧客セグメンテーションとターゲティング
    • 市場動向
    • 市場予測
  • 競合ベンチマーキング
    • 市場動向
    • 市場予測
  • マルチチャネルキャンペーンマネジメント
    • 市場動向
    • 市場予測
  • 顧客行動分析
    • 市場動向
    • 市場予測
  • マーケティング・マネジメント
    • 市場動向
    • 市場予測

第10章 市場内訳：エンドユーザー別

  • BFSI
    • 市場動向
    • 市場予測
  • メディア・エンターテイメント
    • 市場動向
    • 市場予測
  • 旅行とホスピタリティ
    • 市場動向
    • 市場予測
  • ITとテレコム
    • 市場動向
    • 市場予測
  • 小売
    • 市場動向
    • 市場予測
  • ヘルスケア
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測

第11章 市場内訳：地域別

  • 北米
    • 米国
      • 市場動向
      • 市場予測
    • カナダ
      • 市場動向
      • 市場予測
  • アジア太平洋
    • 中国
      • 市場動向
      • 市場予測
    • 日本
      • 市場動向
      • 市場予測
    • インド
      • 市場動向
      • 市場予測
    • 韓国
      • 市場動向
      • 市場予測
    • オーストラリア
      • 市場動向
      • 市場予測
    • インドネシア
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測
  • 欧州
    • ドイツ
      • 市場動向
      • 市場予測
    • フランス
      • 市場動向
      • 市場予測
    • 英国
      • 市場動向
      • 市場予測
    • イタリア
      • 市場動向
      • 市場予測
    • スペイン
      • 市場動向
      • 市場予測
    • ロシア
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測
  • ラテンアメリカ
    • ブラジル
      • 市場動向
      • 市場予測
    • メキシコ
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測
  • 中東・アフリカ地域
    • 市場動向
    • 市場内訳：国別
    • 市場予測

第12章 SWOT分析

  • 概要
  • 強み
  • 弱み
  • 機会
  • 脅威

第13章 バリューチェーン分析

第14章 ポーターのファイブフォース分析

  • 概要
  • 買い手の交渉力
  • 供給企業の交渉力
  • 競合の程度
  • 新規参入業者の脅威
  • 代替品の脅威

第15章 価格分析

第16章 競合情勢

  • 市場構造
  • 主要企業
  • 主要企業のプロファイル
    • Adobe Inc.
    • Brandwatch（Cision US Inc.）
    • Clarabridge
    • Hootsuite Inc.
    • International Business Machines Corporation
    • NetBase Quid
    • Oracle Corporation
    • Salesforce.com, inc.
    • SAP SE
    • SAS Institute Inc.
図表

List of Figures

  • Figure 1: Global: Social Media Analytics Market: Major Drivers and Challenges
  • Figure 2: Global: Social Media Analytics Market: Sales Value (in Billion US$), 2017-2022
  • Figure 3: Global: Social Media Analytics Market Forecast: Sales Value (in Billion US$), 2023-2028
  • Figure 4: Global: Social Media Analytics Market: Breakup by Component (in %), 2022
  • Figure 5: Global: Social Media Analytics Market: Breakup by Deployment Mode (in %), 2022
  • Figure 6: Global: Social Media Analytics Market: Breakup by Organization Size (in %), 2022
  • Figure 7: Global: Social Media Analytics Market: Breakup by Application (in %), 2022
  • Figure 8: Global: Social Media Analytics Market: Breakup by End User (in %), 2022
  • Figure 9: Global: Social Media Analytics Market: Breakup by Region (in %), 2022
  • Figure 10: Global: Social Media Analytics (Solutions) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 11: Global: Social Media Analytics (Solutions) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 12: Global: Social Media Analytics (Services) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 13: Global: Social Media Analytics (Services) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 14: Global: Social Media Analytics (On-premises) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 15: Global: Social Media Analytics (On-premises) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 16: Global: Social Media Analytics (Cloud-based) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 17: Global: Social Media Analytics (Cloud-based) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 18: Global: Social Media Analytics (Small and Medium Enterprises) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 19: Global: Social Media Analytics (Small and Medium Enterprises) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 20: Global: Social Media Analytics (Large Enterprises) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 21: Global: Social Media Analytics (Large Enterprises) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 22: Global: Social Media Analytics (Customer Segmentation and Targeting) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 23: Global: Social Media Analytics (Customer Segmentation and Targeting) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 24: Global: Social Media Analytics (Competitor Benchmarking) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 25: Global: Social Media Analytics (Competitor Benchmarking) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 26: Global: Social Media Analytics (Multichannel Campaign Management) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 27: Global: Social Media Analytics (Multichannel Campaign Management) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 28: Global: Social Media Analytics (Customer Behavioral Analysis) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 29: Global: Social Media Analytics (Customer Behavioral Analysis) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 30: Global: Social Media Analytics (Marketing Management) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 31: Global: Social Media Analytics (Marketing Management) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 32: Global: Social Media Analytics (BFSI) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 33: Global: Social Media Analytics (BFSI) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 34: Global: Social Media Analytics (Media and Entertainment) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 35: Global: Social Media Analytics (Media and Entertainment) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 36: Global: Social Media Analytics (Travel and Hospitality) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 37: Global: Social Media Analytics (Travel and Hospitality) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 38: Global: Social Media Analytics (IT and Telecom) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 39: Global: Social Media Analytics (IT and Telecom) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 40: Global: Social Media Analytics (Retail) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 41: Global: Social Media Analytics (Retail) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 42: Global: Social Media Analytics (Healthcare) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 43: Global: Social Media Analytics (Healthcare) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 44: Global: Social Media Analytics (Other End Users) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 45: Global: Social Media Analytics (Other End Users) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 46: North America: Social Media Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 47: North America: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 48: United States: Social Media Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 49: United States: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 50: Canada: Social Media Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 51: Canada: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 52: Asia-Pacific: Social Media Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 53: Asia-Pacific: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 54: China: Social Media Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 55: China: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 56: Japan: Social Media Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 57: Japan: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 58: India: Social Media Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 59: India: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 60: South Korea: Social Media Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 61: South Korea: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 62: Australia: Social Media Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 63: Australia: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 64: Indonesia: Social Media Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 65: Indonesia: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 66: Others: Social Media Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 67: Others: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 68: Europe: Social Media Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 69: Europe: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 70: Germany: Social Media Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 71: Germany: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 72: France: Social Media Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 73: France: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 74: United Kingdom: Social Media Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 75: United Kingdom: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 76: Italy: Social Media Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 77: Italy: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 78: Spain: Social Media Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 79: Spain: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 80: Russia: Social Media Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 81: Russia: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 82: Others: Social Media Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 83: Others: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 84: Latin America: Social Media Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 85: Latin America: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 86: Brazil: Social Media Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 87: Brazil: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 88: Mexico: Social Media Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 89: Mexico: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 90: Others: Social Media Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 91: Others: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 92: Middle East and Africa: Social Media Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 93: Middle East and Africa: Social Media Analytics Market: Breakup by Country (in %), 2022
  • Figure 94: Middle East and Africa: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 95: Global: Social Media Analytics Industry: SWOT Analysis
  • Figure 96: Global: Social Media Analytics Industry: Value Chain Analysis
  • Figure 97: Global: Social Media Analytics Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Social Media Analytics Market: Key Industry Highlights, 2022 and 2028
  • Table 2: Global: Social Media Analytics Market Forecast: Breakup by Component (in Million US$), 2023-2028
  • Table 3: Global: Social Media Analytics Market Forecast: Breakup by Deployment Mode (in Million US$), 2023-2028
  • Table 4: Global: Social Media Analytics Market Forecast: Breakup by Organization Size (in Million US$), 2023-2028
  • Table 5: Global: Social Media Analytics Market Forecast: Breakup by Application (in Million US$), 2023-2028
  • Table 6: Global: Social Media Analytics Market Forecast: Breakup by End User (in Million US$), 2023-2028
  • Table 7: Global: Social Media Analytics Market Forecast: Breakup by Region (in Million US$), 2023-2028
  • Table 8: Global: Social Media Analytics Market: Competitive Structure
  • Table 9: Global: Social Media Analytics Market: Key Players
目次
Product Code: SR112023A4282

Abstract

The global social media analytics market size reached US$ 9.0 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 36.4 Billion by 2028, exhibiting a growth rate (CAGR) of 26.22% during 2022-2028. The growing demand for data analytics for enhanced decision-making processes, rising utilization of various social media platforms, and increasing focus on quick and effective responses to customer inquiries, complaints, and feedback to maintain a positive image are some of the major factors propelling the market.

Social media analytics (SMA) is a tool that collects, analyzes, and interprets data from various social media platforms to gain valuable insights into audience behavior, engagement, and trends. It comprises tracking metrics, such as likes, shares, comments, and follower growth, to measure the effectiveness of social media marketing campaigns and strategies. It relies on algorithms and data visualization techniques to transform raw data into actionable information that helps businesses and organizations make informed decisions. As it allows companies to make an online presence and stay competitive, the demand for SMA is rising across the globe.

At present, the increasing adoption of SMA, as it allows companies to tailor their content and engagement strategies by examining data patterns and sentiment analysis, is bolstering the growth of the market. Besides this, the growing demand for SMA, as it is a critical component of effective online marketing and brand management, is offering a positive market outlook. In line with this, rising concerns about social media insights, as they are valuable for product development in a firm, are propelling the market growth. Apart from this, advancements in artificial intelligence (AI) and machine learning (ML) improve the accuracy and efficiency of social media analytics tools, which is contributing to the market growth. Furthermore, the rising popularity of influencer marketing around the world is strengthening the market growth. Moreover, the escalating demand for SMA, as it offers real-time monitoring capabilities, is supporting the market growth.

Social Media Analytics Market Trends/Drivers:

Growing utilization of social media platforms

The rising utilization of social media platforms due to the increasing adoption of mobile phones among the masses around the world is contributing to the growth of the market. This immense user base generates a vast amount of data daily, comprising text, images, and videos. In line with this, businesses analyze these data to gain valuable information about customer preferences, behaviors, and sentiments. Apart from this, SMA allows companies to examine the data efficiently. These insights can guide product development, marketing strategies, and customer engagement efforts, which is offering a positive market outlook. As a result, staying informed about user trends and behaviors is becoming essential for maintaining a competitive edge.

Rising demand for data analytics for enhanced decision-making process

The escalating demand for SMA for data analytics is supporting the growth of the market. In addition, companies are increasingly relying on data analytics to improve their decision-making processes. SMA plays a vital role in providing actionable insights from social media data, which is positively influencing the market. Moreover, businesses can track key performance indicators (KPIs), such as engagement rates, reach, and conversion rates. Apart from this, these insights are invaluable for optimizing marketing strategies, understanding customer sentiment, and aligning products or services with market demands. In line with this, it enables businesses to refine their strategies, allocate resources more effectively, and, ultimately increase profitability.

Increasing need to improve customer services

The rising adoption of SMA due to the increasing need to improve customer service is contributing to the growth of the market. In line with this, rapid digitalization allows customers with greater access to information and choices, making them more demanding. Apart from this, social media and online platforms are giving people a public and influential voice. A single negative experience shared on social media can quickly damage the reputation of a company. Thus, businesses are prioritizing quick and effective responses to customer inquiries, complaints, and feedback to maintain a positive image. Companies are leveraging enhanced technologies to gather and analyze data, enabling them to understand customer needs, preferences, and pain points.

Social Media Analytics Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market report, along with forecasts at the global, regional, and country levels from 2023-2028. Our report has categorized the market based on component, deployment mode, organization size, application, and end user.

Breakup by Component:

Solutions

Services

Solutions account for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the component. This includes solutions and services. According to the report, solutions represented the largest segment. SMA solutions comprise the software and platforms that businesses use to gather, process, and analyze data from various social media channels. Solutions often come in the form of cloud-based software as a service (SaaS) platform, which offers scalability and accessibility for businesses of all sizes. These tools typically include features, such as data collection, sentiment analysis, trend identification, and reporting. They enable organizations to extract meaningful insights from the vast amounts of social media data generated daily. Businesses rely on these solutions to track key performance metrics, measure the impact of marketing campaigns, understand customer sentiment, and make data-driven decisions.

Breakup by Deployment Mode:

On-premises

Cloud-based

On-premises hold the largest share in the industry

A detailed breakup and analysis of the market based on the deployment mode has also been provided in the report. This includes on-premises and cloud-based. According to the report, on-premises accounted for the largest market share. On-premises refers to the installation and operation of the analytics software within the physical infrastructure of a company, such as servers and data centers, rather than using cloud-based solutions. It offers organizations greater control and customization over their SMA processes. In addition, it is particularly preferred by businesses with stringent data security and compliance requirements, as it allows them to keep sensitive data within their own network. On-premises also caters to businesses with significant existing information technology (IT) infrastructure investments.

Breakup by Organization Size:

Small and Medium Enterprises

Large Enterprises

Large enterprises represent the leading market segment

The report has provided a detailed breakup and analysis of the market based on the organization size. This includes small and medium enterprises and large enterprises. According to the report, large enterprises represented the largest segment. Large enterprises are often defined by their extensive workforce, substantial revenue, and global reach. These organizations have complex social media footprints, with multiple brands, products, and customer segments to manage. For large enterprises, SMA enables them to gain comprehensive insights into the diverse audiences they engage with across various social media platforms. It assists in monitoring brand reputation, tracking competitors, and assessing market trends on a large scale. Besides this, it facilitates data-driven decision-making, allowing these enterprises to optimize marketing campaigns, enhance customer engagement, and allocate resources effectively.

Breakup by Application:

Customer Segmentation and Targeting

Competitor Benchmarking

Multichannel Campaign Management

Customer Behavioral Analysis

Marketing Management

Customer segmentation and targeting exhibit a clear dominance in the market

A detailed breakup and analysis of the market based on the application has also been provided in the report. This includes customer segmentation and targeting, competitor benchmarking, multichannel campaign management, customer behavioral analysis, and marketing management. According to the report, customer segmentation and targeting accounted for the largest market share. Customer segmentation and targeting are vital strategies for businesses aiming to tailor their marketing efforts to specific customer groups effectively. Businesses can identify and categorize their audience into distinct segments based on demographics, behaviors, interests, and preferences by analyzing social media data. It allows companies to gain a deeper understanding of their customer base, helping them create more personalized and relevant content and offerings. Moreover, SMA provides valuable insights into consumer sentiment, allowing businesses to know how customers feel about their products or services.

Breakup by End User:

BFSI

Media and Entertainment

Travel and Hospitality

IT and Telecom

Retail

Healthcare

Others

Retail dominates the market

The report has provided a detailed breakup and analysis of the market based on the end user. This includes BFSI, media and entertainment, travel and hospitality, IT and telecom, retail, healthcare, and others. According to the report, retail represented the largest segment. The retail industry relies on customer engagement and understanding consumer preferences. SMA aids in understanding customer behavior and sentiment by analyzing social media conversations, reviews, and comments. This information is valuable for product development, inventory management, and marketing strategies. In addition, retailers use SMA to monitor their brand reputation and track competitor activities. Apart from this, it allows retailers to quickly address issues and capitalize on positive feedback by staying informed about what customers are saying about their products and services.

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

North America leads the market, accounting for the largest social media analytics market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.

North America held the biggest market share due to the presence of many social media companies. Additionally, the growing demand for data-driven decision-making is offering a positive market outlook. Apart from this, the rising adoption of SMA for understanding customer behavior is contributing to the growth of the market. In addition, the increasing popularity of improved customer engagement is propelling market growth.

Competitive Landscape:

Key players are continuously collecting and aggregating data from various social media platforms, including text, images, videos, and user interactions. They are employing web scraping and application programming interface (API) integrations to ensure comprehensive data coverage. In addition, many companies are investing in advanced analytics and artificial intelligence (AI) capabilities, such as sentiment analysis, natural language processing (NLP), and machine learning (ML) algorithms to extract meaningful insights from the data. Apart from this, major manufacturers are offering customization options to cater to the specific needs of different industries and businesses, such as customized dashboards, reports, and metrics, that help clients get the most relevant insights.

The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Adobe Inc.

Brandwatch (Cision US Inc.)

Clarabridge

Hootsuite Inc.

International Business Machines Corporation

NetBase Quid

Oracle Corporation

Salesforce.com, inc.

SAP SE

SAS Institute Inc.

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Recent Developments:

In March 2022, Brandwatch, the world's premier social suite, entered into a definitive agreement to acquire Paladin, a comprehensive influencer marketing platform. It enables complete, end-to-end influencer marketing functionality within the Brandwatch suite, and more ways for brands to build meaningful connections with consumers.

In September 2021, International Business Machines Corporation (IBM) launched a new AI and automation capabilities in IBM Watson Assistant designed to make it easier for businesses to create enhanced customer service experiences across any channel - phone, web, SMS and any messaging platform.

In June 2022, Adobe introduced new services in Adobe Analytics which would help brands to unify data and insights across all media types, such as the metaverse and streaming media.

Key Questions Answered in This Report:

  • How has the global social media analytics market performed so far, and how will it perform in the coming years?
  • What are the drivers, restraints, and opportunities in the global social media analytics market?
  • What is the impact of each driver, restraint, and opportunity on the global social media analytics market?
  • What are the key regional markets?
  • Which countries represent the most attractive social media analytics market?
  • What is the breakup of the market based on the component?
  • Which is the most attractive component in the social media analytics market?
  • What is the breakup of the market based on the deployment mode?
  • Which is the most attractive deployment mode in the social media analytics market?
  • What is the breakup of the market based on the organization size?
  • Which is the most attractive organization size in the social media analytics market?
  • What is the breakup of the market based on the application?
  • Which is the most attractive application in the social media analytics market?
  • What is the breakup of the market based on the end user?
  • Which is the most attractive end user in the social media analytics market?
  • What is the competitive structure of the global social media analytics market?
  • Who are the key players/companies in the global social media analytics market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Social Media Analytics Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Component

  • 6.1 Solutions
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Services
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast

7 Market Breakup by Deployment Mode

  • 7.1 On-premises
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Cloud-based
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by Organization Size

  • 8.1 Small and Medium Enterprises
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Large Enterprises
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast

9 Market Breakup by Application

  • 9.1 Customer Segmentation and Targeting
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Competitor Benchmarking
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 Multichannel Campaign Management
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast
  • 9.4 Customer Behavioral Analysis
    • 9.4.1 Market Trends
    • 9.4.2 Market Forecast
  • 9.5 Marketing Management
    • 9.5.1 Market Trends
    • 9.5.2 Market Forecast

10 Market Breakup by End User

  • 10.1 BFSI
    • 10.1.1 Market Trends
    • 10.1.2 Market Forecast
  • 10.2 Media and Entertainment
    • 10.2.1 Market Trends
    • 10.2.2 Market Forecast
  • 10.3 Travel and Hospitality
    • 10.3.1 Market Trends
    • 10.3.2 Market Forecast
  • 10.4 IT and Telecom
    • 10.4.1 Market Trends
    • 10.4.2 Market Forecast
  • 10.5 Retail
    • 10.5.1 Market Trends
    • 10.5.2 Market Forecast
  • 10.6 Healthcare
    • 10.6.1 Market Trends
    • 10.6.2 Market Forecast
  • 10.7 Others
    • 10.7.1 Market Trends
    • 10.7.2 Market Forecast

11 Market Breakup by Region

  • 11.1 North America
    • 11.1.1 United States
      • 11.1.1.1 Market Trends
      • 11.1.1.2 Market Forecast
    • 11.1.2 Canada
      • 11.1.2.1 Market Trends
      • 11.1.2.2 Market Forecast
  • 11.2 Asia-Pacific
    • 11.2.1 China
      • 11.2.1.1 Market Trends
      • 11.2.1.2 Market Forecast
    • 11.2.2 Japan
      • 11.2.2.1 Market Trends
      • 11.2.2.2 Market Forecast
    • 11.2.3 India
      • 11.2.3.1 Market Trends
      • 11.2.3.2 Market Forecast
    • 11.2.4 South Korea
      • 11.2.4.1 Market Trends
      • 11.2.4.2 Market Forecast
    • 11.2.5 Australia
      • 11.2.5.1 Market Trends
      • 11.2.5.2 Market Forecast
    • 11.2.6 Indonesia
      • 11.2.6.1 Market Trends
      • 11.2.6.2 Market Forecast
    • 11.2.7 Others
      • 11.2.7.1 Market Trends
      • 11.2.7.2 Market Forecast
  • 11.3 Europe
    • 11.3.1 Germany
      • 11.3.1.1 Market Trends
      • 11.3.1.2 Market Forecast
    • 11.3.2 France
      • 11.3.2.1 Market Trends
      • 11.3.2.2 Market Forecast
    • 11.3.3 United Kingdom
      • 11.3.3.1 Market Trends
      • 11.3.3.2 Market Forecast
    • 11.3.4 Italy
      • 11.3.4.1 Market Trends
      • 11.3.4.2 Market Forecast
    • 11.3.5 Spain
      • 11.3.5.1 Market Trends
      • 11.3.5.2 Market Forecast
    • 11.3.6 Russia
      • 11.3.6.1 Market Trends
      • 11.3.6.2 Market Forecast
    • 11.3.7 Others
      • 11.3.7.1 Market Trends
      • 11.3.7.2 Market Forecast
  • 11.4 Latin America
    • 11.4.1 Brazil
      • 11.4.1.1 Market Trends
      • 11.4.1.2 Market Forecast
    • 11.4.2 Mexico
      • 11.4.2.1 Market Trends
      • 11.4.2.2 Market Forecast
    • 11.4.3 Others
      • 11.4.3.1 Market Trends
      • 11.4.3.2 Market Forecast
  • 11.5 Middle East and Africa
    • 11.5.1 Market Trends
    • 11.5.2 Market Breakup by Country
    • 11.5.3 Market Forecast

12 SWOT Analysis

  • 12.1 Overview
  • 12.2 Strengths
  • 12.3 Weaknesses
  • 12.4 Opportunities
  • 12.5 Threats

13 Value Chain Analysis

14 Porters Five Forces Analysis

  • 14.1 Overview
  • 14.2 Bargaining Power of Buyers
  • 14.3 Bargaining Power of Suppliers
  • 14.4 Degree of Competition
  • 14.5 Threat of New Entrants
  • 14.6 Threat of Substitutes

15 Price Analysis

16 Competitive Landscape

  • 16.1 Market Structure
  • 16.2 Key Players
  • 16.3 Profiles of Key Players
    • 16.3.1 Adobe Inc.
      • 16.3.1.1 Company Overview
      • 16.3.1.2 Product Portfolio
      • 16.3.1.3 Financials
      • 16.3.1.4 SWOT Analysis
    • 16.3.2 Brandwatch (Cision US Inc.)
      • 16.3.2.1 Company Overview
      • 16.3.2.2 Product Portfolio
    • 16.3.3 Clarabridge
      • 16.3.3.1 Company Overview
      • 16.3.3.2 Product Portfolio
    • 16.3.4 Hootsuite Inc.
      • 16.3.4.1 Company Overview
      • 16.3.4.2 Product Portfolio
    • 16.3.5 International Business Machines Corporation
      • 16.3.5.1 Company Overview
      • 16.3.5.2 Product Portfolio
      • 16.3.5.3 Financials
      • 16.3.5.4 SWOT Analysis
    • 16.3.6 NetBase Quid
      • 16.3.6.1 Company Overview
      • 16.3.6.2 Product Portfolio
    • 16.3.7 Oracle Corporation
      • 16.3.7.1 Company Overview
      • 16.3.7.2 Product Portfolio
      • 16.3.7.3 Financials
      • 16.3.7.4 SWOT Analysis
    • 16.3.8 Salesforce.com, inc.
      • 16.3.8.1 Company Overview
      • 16.3.8.2 Product Portfolio
      • 16.3.8.3 Financials
      • 16.3.8.4 SWOT Analysis
    • 16.3.9 SAP SE
      • 16.3.9.1 Company Overview
      • 16.3.9.2 Product Portfolio
      • 16.3.9.3 Financials
      • 16.3.9.4 SWOT Analysis
    • 16.3.10 SAS Institute Inc.
      • 16.3.10.1 Company Overview
      • 16.3.10.2 Product Portfolio
      • 16.3.10.3 SWOT Analysis