デフォルト表紙
市場調査レポート
商品コード
1541404

オーツミルク市場レポート:原料、製品タイプ、包装タイプ、用途、流通チャネル、地域別、2024年~2032年

Oat Milk Market Report by Source, Product, Packaging Type, Application, Distribution Channel, and Region 2024-2032


出版日
発行
IMARC
ページ情報
英文 141 Pages
納期
2~3営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=143.57円
オーツミルク市場レポート:原料、製品タイプ、包装タイプ、用途、流通チャネル、地域別、2024年~2032年
出版日: 2024年08月10日
発行: IMARC
ページ情報: 英文 141 Pages
納期: 2~3営業日
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  • 全表示
  • 概要
  • 図表
  • 目次
概要

オーツミルクの世界市場規模は、2023年に6億4,400万米ドルに達しました。今後、IMARC Groupは、市場は2032年までに19億6,600万米ドルに達し、2024年から2032年の間に11.5%の成長率(CAGR)を示すと予測しています。乳製品の代用品としての需要が世界的に高まっていること、消費者の可処分所得が増加していること、製品が提供する健康上の利点に関する意識が高まっていること、乳糖不耐症の人が増加していることなどが、市場を推進している要因の一部です。

オーツミルク市場分析:

市場の成長と規模:オーツミルク市場の世界市場は、植物ベースの食事や乳製品に代わる食品への消費者志向の高まりにより、力強い成長を示しています。

主な市場促進要因:主な要因:菜食主義者の増加、持続可能性と動物福祉への懸念。その他の特典として、オーツミルクは食物繊維が豊富でコレステロール値が低いため、消費者は従来の乳製品からオーツミルクに切り替える傾向があります。

主要市場動向:風味の革新とビタミンやミネラルなどの強化がオーツミルクの魅力を高めています。オーツミルクを様々な食品や飲食品に組み込む傾向も顕著です。

地理的動向:健康志向の文化が定着し、植物性製品を好む食生活の傾向があることから、欧州が市場を独占しています。しかし北米は、乳糖不耐症に対する意識の高まりとオーツミルクの栄養的利点により、急成長市場として浮上しています。

競合情勢:各社は製品の革新、戦略的パートナーシップ、流通チャネルの拡大に注力し、市場での地位を固めてオーツミルクの世界的需要に対応しています。

課題と機会:課題には、オーツ麦の価格変動と持続可能な調達のための物流上の複雑さが含まれます。とはいえ、植物由来の製品に対する需要の高まりに対応し、特に乳製品の代替品がまだ台頭していない地域で新たな市場に進出する機会は、こうした課題を克服するものと予測されます。

オーツミルク市場傾向/促進要因:

便利なパッケージング・ソリューションで簡単に製品を入手

便利なパッケージング・ソリューションで簡単に製品を入手できることが市場成長の主な促進要因です。オーツミルクは、1回分ずつの容器や大きめのカートンなど、さまざまなサイズで入手できるため、消費者が日常生活に取り入れるのに非常に便利です。このようなパッケージングの利便性は、現代的でペースの速いライフスタイルに適しており、人々は外出先や職場、自宅でオーツミルクを手間なく楽しむことができます。こうしたパッケージング・ソリューションの携帯性は、カフェやコーヒーショップでのオーツミルクの人気にも貢献しており、バリスタが簡単に飲み物に取り入れることができます。オーツミルクが食料品店で広く流通していることと、使いやすいパッケージングによって、オーツミルクの露出度が高まり、より幅広い消費者にとって実行可能な選択肢となったため、市場が活性化しています。

有名人による製品推薦の増加

有名人による製品推奨の増加は、オーツミルク市場の成長に大きく寄与しています。有名人には熱心なファンが多く、消費者の選択に大きな影響力を持っています。有名人がソーシャルメディアへの投稿、インタビュー、提携などを通じてオーツミルクを公然と支持することは、製品の知名度を高めるだけでなく、魅力的な要素も与えます。消費者は好きな有名人のライフスタイルや選択を真似しようとすることが多く、彼らがオーツミルクを楽しんでいるのを見れば、自分も試してみようという気になります。このような間接的な推薦は、消費者層の急速な拡大につながります。健康志向や環境にやさしいライフスタイルの一環としてオーツミルクを推奨する有名人が増えるにつれて、オーツミルクの市場もそれに応じて需要と人気が高まる。

製品の革新と品種の増加

製品の革新と品種の絶え間ない増加が市場を促進しています。消費者の嗜好が多様化し進化するにつれて、メーカーはさまざまな嗜好、食生活のニーズ、使用シーンに対応する幅広いオーツミルクの選択肢を導入することで対応しています。バニラ、チョコレートなどのフレーバー付きオーツミルク、コーヒー用バリスタブレンド、低糖または無糖のバリエーション、オーガニックオプションなどの革新的な製品により、オーツミルクの魅力はより幅広い層に広がっています。こうした技術革新により、オーツミルクはコーヒーから料理やお菓子作りに至るまで、さまざまな料理用途にシームレスに溶け込むことができます。さらに、グルテンフリーやナッツフリーのオーツミルクなど、特定の食事要件をターゲットにした特殊な製法により、アレルギーや過敏症を持つ人々にもオーツミルクの利用しやすさが広がっています。オーツミルクが提供できる限界に課題し続けることで、メーカー各社は斬新でカスタマイズ可能な乳製品の代替品を求める消費者の関心を引きつけ、市場を牽引しています。オーツミルク市場の収益は増加傾向にあり、植物由来の乳製品代替品に対する消費者の需要と製品ラインナップの拡大による力強い成長を反映しています。

目次

第1章 序文

第2章 調査範囲と調査手法

  • 調査の目的
  • ステークホルダー
  • データソース
    • 一次情報
    • 二次情報
  • 市場推定
    • ボトムアップアプローチ
    • トップダウンアプローチ
  • 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

  • 概要
  • 主要業界動向

第5章 世界のオーツミルク市場

  • 市場概要
  • 市場実績
  • COVID-19の影響
  • 市場予測

第6章 市場内訳:原料別

  • オーガニック
    • 市場動向
    • 市場予測
  • 従来型
    • 市場動向
    • 市場予測

第7章 市場内訳:製品別

  • プレーン
    • 市場動向
    • 市場予測
  • フレーバー
    • 市場動向
    • 市場予測

第8章 市場内訳:包装タイプ別

  • カートン
    • 市場動向
    • 市場予測
  • ボトル
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測

第9章 市場内訳:用途別

  • 食品
    • 市場動向
    • 市場予測
  • 飲料
    • 市場動向
    • 市場予測

第10章 市場内訳:流通チャネル別

  • スーパーマーケットとハイパーマーケット
    • 市場動向
    • 市場予測
  • 食料品店
    • 市場動向
    • 市場予測
  • オンラインストア
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測

第11章 市場内訳:地域別

  • 北米
    • 米国
    • カナダ
  • アジア太平洋地域
    • 中国
    • 日本
    • インド
    • 韓国
    • オーストラリア
    • インドネシア
    • その他
  • 欧州
    • ドイツ
    • フランス
    • 英国
    • イタリア
    • スペイン
    • ロシア
    • その他
  • ラテンアメリカ
    • ブラジル
    • メキシコ
    • その他
  • 中東・アフリカ
    • 市場動向
    • 市場内訳:国別
    • 市場予測

第12章 SWOT分析

  • 概要
  • 強み
  • 弱み
  • 機会
  • 脅威

第13章 バリューチェーン分析

第14章 ポーターのファイブフォース分析

  • 概要
  • 買い手の交渉力
  • 供給企業の交渉力
  • 競合の程度
  • 新規参入業者の脅威
  • 代替品の脅威

第15章 価格分析

第16章 競合情勢

  • 市場構造
  • 主要企業
  • 主要企業のプロファイル
    • Califia Farms LLC
    • Earth's Own Food Company Inc.
    • Elmhurst Milked Direct LLC
    • Happy Planet Foods Inc.
    • Oatly AB(Cereal Base Ceba AB)
    • Pacific Foods of Oregon LLC(Campbell Soup Company)
    • Planet Oat Oatmilk(HP Hood LLC.)
    • RISE Brewing Co.
    • The Hain Celestial Group Inc.
    • Thrive Market Inc.
図表

List of Figures

  • Figure 1: Global: Oat Milk Market: Major Drivers and Challenges
  • Figure 2: Global: Oat Milk Market: Sales Value (in Million US$), 2018-2023
  • Figure 3: Global: Oat Milk Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 4: Global: Oat Milk Market: Breakup by Source (in %), 2023
  • Figure 5: Global: Oat Milk Market: Breakup by Product (in %), 2023
  • Figure 6: Global: Oat Milk Market: Breakup by Packaging Type (in %), 2023
  • Figure 7: Global: Oat Milk Market: Breakup by Application (in %), 2023
  • Figure 8: Global: Oat Milk Market: Breakup by Distribution Channel (in %), 2023
  • Figure 9: Global: Oat Milk Market: Breakup by Region (in %), 2023
  • Figure 10: Global: Oat Milk (Organic) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 11: Global: Oat Milk (Organic) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 12: Global: Oat Milk (Conventional) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 13: Global: Oat Milk (Conventional) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 14: Global: Oat Milk (Plain) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 15: Global: Oat Milk (Plain) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 16: Global: Oat Milk (Flavored) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 17: Global: Oat Milk (Flavored) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 18: Global: Oat Milk (Cartons) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 19: Global: Oat Milk (Cartons) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 20: Global: Oat Milk (Bottles) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 21: Global: Oat Milk (Bottles) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 22: Global: Oat Milk (Other Packaging Types) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 23: Global: Oat Milk (Other Packaging Types) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 24: Global: Oat Milk (Food) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 25: Global: Oat Milk (Food) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 26: Global: Oat Milk (Beverages) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 27: Global: Oat Milk (Beverages) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 28: Global: Oat Milk (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 29: Global: Oat Milk (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 30: Global: Oat Milk (Grocery Stores) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 31: Global: Oat Milk (Grocery Stores) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 32: Global: Oat Milk (Online Stores) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 33: Global: Oat Milk (Online Stores) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 34: Global: Oat Milk (Other Distribution Channels) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 35: Global: Oat Milk (Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 36: North America: Oat Milk Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 37: North America: Oat Milk Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 38: United States: Oat Milk Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 39: United States: Oat Milk Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 40: Canada: Oat Milk Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 41: Canada: Oat Milk Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 42: Asia-Pacific: Oat Milk Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 43: Asia-Pacific: Oat Milk Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 44: China: Oat Milk Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 45: China: Oat Milk Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 46: Japan: Oat Milk Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 47: Japan: Oat Milk Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 48: India: Oat Milk Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 49: India: Oat Milk Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 50: South Korea: Oat Milk Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 51: South Korea: Oat Milk Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 52: Australia: Oat Milk Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 53: Australia: Oat Milk Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 54: Indonesia: Oat Milk Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 55: Indonesia: Oat Milk Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 56: Others: Oat Milk Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 57: Others: Oat Milk Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 58: Europe: Oat Milk Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 59: Europe: Oat Milk Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 60: Germany: Oat Milk Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 61: Germany: Oat Milk Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 62: France: Oat Milk Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 63: France: Oat Milk Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 64: United Kingdom: Oat Milk Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 65: United Kingdom: Oat Milk Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 66: Italy: Oat Milk Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 67: Italy: Oat Milk Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 68: Spain: Oat Milk Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 69: Spain: Oat Milk Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 70: Russia: Oat Milk Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 71: Russia: Oat Milk Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 72: Others: Oat Milk Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 73: Others: Oat Milk Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 74: Latin America: Oat Milk Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 75: Latin America: Oat Milk Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 76: Brazil: Oat Milk Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 77: Brazil: Oat Milk Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 78: Mexico: Oat Milk Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 79: Mexico: Oat Milk Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 80: Others: Oat Milk Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 81: Others: Oat Milk Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 82: Middle East and Africa: Oat Milk Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 83: Middle East and Africa: Oat Milk Market: Breakup by Country (in %), 2023
  • Figure 84: Middle East and Africa: Oat Milk Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 85: Global: Oat Milk Industry: SWOT Analysis
  • Figure 86: Global: Oat Milk Industry: Value Chain Analysis
  • Figure 87: Global: Oat Milk Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Oat Milk Market: Key Industry Highlights, 2023 and 2032
  • Table 2: Global: Oat Milk Market Forecast: Breakup by Source (in Million US$), 2024-2032
  • Table 3: Global: Oat Milk Market Forecast: Breakup by Product (in Million US$), 2024-2032
  • Table 4: Global: Oat Milk Market Forecast: Breakup by Packaging Type (in Million US$), 2024-2032
  • Table 5: Global: Oat Milk Market Forecast: Breakup by Application (in Million US$), 2024-2032
  • Table 6: Global: Oat Milk Market Forecast: Breakup by Distribution Channel (in Million US$), 2024-2032
  • Table 7: Global: Oat Milk Market Forecast: Breakup by Region (in Million US$), 2024-2032
  • Table 8: Global: Oat Milk Market: Competitive Structure
  • Table 9: Global: Oat Milk Market: Key Players
目次
Product Code: SR112024A3640

The global oat milk market size reached US$ 644 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 1,966 Million by 2032, exhibiting a growth rate (CAGR) of 11.5% during 2024-2032. The increasing product demand as a dairy milk substitute worldwide, the inflating disposable incomes of consumers, the rising awareness regarding the health benefits offered by the product, and the growing number of lactose-intolerant individuals are some of the factors propelling the market.

Oat Milk Market Analysis:

Market Growth and Size: The global oat milk market reveals strong growth, on account of the rising consumer inclination towards plant-based diets and dairy alternatives.

Major Market Drivers: Key factors include the rise in veganism and concerns about sustainability and animal welfare. Additionally, the health benefits associated with oat milk, such as high fiber content and low cholesterol levels, are compelling consumers to switch from traditional dairy to oat milk alternatives.

Key Market Trends: Innovation in flavor and fortification, such as with vitamins and minerals, is enhancing the appeal of oat milk. There is also a noticeable trend in the integration of oat milk into various food and beverage products.

Geographical Trends: Europe dominates the market, driven by the well-established health-conscious culture and dietary trends favoring plant-based products. However, North America is emerging as a fast-growing market on account of the increasing awareness of lactose intolerance and the nutritional benefits of oat milk.

Competitive Landscape: Companies are focusing on product innovation, strategic partnerships, and expanding distribution channels to consolidate their market position and cater to the global demand for oat milk.

Challenges and Opportunities: Challenges include the fluctuating prices of oats and the logistical complexities of sourcing sustainably. Nonetheless, opportunities for catering to the increasing demand for plant-based products and expanding into new markets, especially in regions where dairy alternatives are still gaining ground, are projected to overcome these challenges.

Oat Milk Market Trends/Drivers:

Easy product availability in convenient packaging solutions

The easy product availability in convenient packaging solutions is a major driver behind the market growth. The accessibility of oat milk in various sizes, including single-serve containers and larger cartons, makes it incredibly convenient for consumers to incorporate into their daily routines. This packaging convenience aligns well with modern, fast-paced lifestyles, allowing people to enjoy oat milk on the go, at work, or at home without hassle. The portability of these packaging solutions has also contributed to oat milk's popularity in cafes and coffee shops, enabling baristas to incorporate it into beverages easily. The widespread distribution of oat milk in grocery stores, along with its user-friendly packaging, has increased its exposure and made it a viable option for a broader range of consumers, thus bolstering the market.

Increasing product endorsement by celebrities

The increasing product endorsement by celebrities has significantly contributed to the oat milk market growth. Celebrities often have a large and dedicated fan base and wield considerable influence over consumer choices. When well-known individuals openly endorse oat milk, whether through social media posts, interviews, or partnerships, it not only boosts the product's visibility but also lends it an element of desirability. Consumers often seek to emulate the lifestyles and choices of their favorite celebrities, and when they see them enjoying oat milk, it can motivate them to try it as well. This form of indirect recommendation can lead to a rapid expansion of the consumer base. As more and more celebrities choose to promote oat milk as part of their health-conscious or environment-friendly lifestyles, the market for oat milk experiences a corresponding boost in demand and popularity.

Rising product innovations and varieties

The continuous rise in product innovations and varieties is fostering the market. As consumer preferences diversify and evolve, manufacturers have responded by introducing a wide array of oat milk options to cater to different tastes, dietary needs, and usage scenarios. Innovations such as flavored oat milk (vanilla, chocolate, etc.), barista blends for coffee, low-sugar or unsweetened variations, and organic options have expanded the appeal of oat milk to a broader audience. These innovations ensure that oat milk can seamlessly integrate into various culinary applications, from coffee to cooking and baking. Furthermore, specialized formulations targeting specific dietary requirements, such as gluten-free or nut-free oat milk, have extended oat milk's accessibility to those with allergies or sensitivities. By continually pushing the boundaries of what oat milk can offer, manufacturers have managed to captivate the interest of consumers seeking novel and customizable alternatives to dairy milk, thereby propelling the market. The oat milk market revenue is on an upward trajectory, reflecting the robust growth driven by consumer demand for plant-based dairy alternatives and expanding product offerings.

Oat Milk Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global oat milk market report, along with forecasts at the regional and country levels from 2024-2032. Our report has categorized the market based on source, product, packaging type, application, and distribution channel.

Breakup by Source:

Organic

Conventional

Conventional dominates the market

The report has provided a detailed breakup and analysis of the market based on the source. This includes organic and conventional. According to the report, conventional represented the largest segment.

Conventional oat milk is derived from conventionally grown oats, and it appeals to a wide range of consumers due to its familiarity and relatively lower cost than some specialty or organic options. Its affordability makes it an attractive choice for price-sensitive consumers transitioning from dairy milk to plant-based alternatives. This segment's larger market share also boosts overall oat milk consumption, as it caters to a broader demographic. Oat milk market research underscores the dynamic expansion, highlighting the consumer demand for conventional varieties of oat milk.

Moreover, its availability in mainstream grocery stores and supermarkets ensures that a significant portion of the population can easily access and incorporate it into their daily routines. As the conventional segment continues to drive consumption, it contributes to the market growth.

Breakup by Product:

Plain

Flavored

Plain dominates the market

The report has provided a detailed breakup and analysis of the market based on the product. This includes plain and flavored. According to the report, the plain represented the largest segment.

Plain oat milk, free from added flavors or sweeteners, appeals to a diverse range of consumers looking for a versatile and neutral base for various culinary uses. Its simplicity makes it an ideal choice for consumers seeking a dairy milk alternative that can seamlessly substitute for milk in various recipes, including cooking, baking, and coffee. Its neutral taste profile also makes it a popular option for those who prefer a more subtle flavor in their beverages or dishes.

Additionally, it often serves as a foundation for customization, allowing consumers to add their preferred sweeteners, flavors, or spices. This flexibility aligns with evolving dietary preferences and creative culinary practices. Its popularity drives its consumption and contributes to expanding the overall oat milk market by appealing to a broader consumer seeking a versatile and unadorned plant-based milk option.

Breakup by Packaging Type:

Cartons

Bottles

Others

Cartons dominates the market

The report has provided a detailed breakup and analysis of the market based on the packaging type. This includes cartons, bottles, and others. According to the report, cartons represented the largest segment.

The product packaged in cartons offers several advantages, contributing to its popularity and widespread adoption. Carton packaging provides a convenient and eco-friendly solution for consumers seeking a sustainable alternative to traditional plastic containers. The recyclable nature of cartons aligns with the environmentally-conscious preferences of many consumers.

Moreover, cartons help preserve the freshness and flavor of oat milk, ensuring a longer shelf life without preservatives. This durability makes carton-packaged oat milk suitable for both at-home and on-the-go consumption, catering to modern lifestyles. The visibility of these cartons on store shelves, combined with their ease of storage and stacking, makes them an accessible choice for consumers in grocery stores and supermarkets. The popularity of carton-packaged oat milk underscores its role in propelling the market by meeting consumer demands for convenience, sustainability, and quality.

Breakup by Application:

Food

Beverages

Beverages dominate the market

The report has provided a detailed breakup and analysis of the market based on the application. This includes food and beverages. According to the report, beverages represented the largest segment.

Oat milk's popularity as a versatile and dairy-free beverage option has contributed significantly to its growth. Its creamy texture and ability to froth well make it a favorite among coffee enthusiasts. It has become a staple in cafes and coffee shops, used to create lattes, cappuccinos, and other espresso-based drinks. This widespread adoption in the coffee industry has introduced oat milk to a broad consumer base. The oat milk market outlook is highly positive, showcasing anticipated sustained growth as evolving consumer preferences towards plant-based nutrition is driving the oat milk market demand.

Furthermore, its neutral flavor makes it a suitable addition to various beverage options beyond coffee, such as smoothies, shakes, and even tea. Its ability to complement and enhance the taste of different beverages has solidified its place in the beverage market. The rising trend of health-conscious and plant-based diets has fueled the demand for oat milk-based beverages. This application segment's popularity continues to contribute to the market as more consumers opt for oat milk as their preferred non-dairy beverage choice.

Breakup by Distribution Channel:

Supermarkets and Hypermarkets

Grocery Stores

Online Stores

Others

Supermarkets and hypermarkets dominate the market

The report has provided a detailed breakup and analysis of the market based on distribution channel. This includes supermarkets and hypermarkets, grocery stores, online stores, and others. According to the report, supermarkets and hypermarkets represented the largest segment.

Supermarkets and hypermarkets serve as central hubs where consumers can easily find various oat milk brands and options in one place. The wide product assortment, along with the ability to compare different brands and flavors, provides consumers with the freedom to make informed choices. The prevalence of oat milk in supermarkets and hypermarkets also contributes to its visibility, ensuring that a diverse customer base can access and explore this dairy alternative. Additionally, these retail channels offer competitive pricing and promotional campaigns, making oat milk more appealing to cost-conscious shoppers.

The convenience of finding oat milk while shopping for other grocery items enhances the likelihood of spontaneous purchases and encourages consumers to incorporate oat milk into their routine. As supermarkets and hypermarkets remain key avenues for oat milk's availability and exposure, they play a crucial role in stimulating the market.

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

Europe exhibits a clear dominance, accounting for the largest market share

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Europe was the largest market for oat milk.

The rise of health-conscious lifestyles, increased awareness of environmental sustainability, and a growing preference for plant-based alternatives have all contributed to the popularity of oat milk in Europe. Countries within the region have embraced oat milk as a versatile and nutritious dairy milk substitute, fitting well with diverse culinary traditions. The European market's receptiveness to new food trends and a substantial vegetarian and vegan population have created a fertile ground for oat milk's growth.

Additionally, the development of innovative flavors, formulations, and product varieties tailored to European tastes has further fueled its adoption. Furthermore, collaborations between oat milk manufacturers and European cafes, bakeries, and retailers have facilitated its integration into the local food culture, enhancing its visibility and accessibility. The oat milk market forecast projects promising results, driven by ongoing trends in health and wellness, environmental sustainability, and the global shift towards plant-based dairy alternatives.

Competitive Landscape:

Top companies are strengthening the market through strategic initiatives. They invest in robust marketing campaigns to enhance brand visibility, leveraging celebrity endorsements and social media influencers to reach a wider audience. These companies also focus on widespread distribution, ensuring their products are readily available in grocery stores, cafes, and online platforms, thus maximizing consumer accessibility. Furthermore, continuous product innovation remains a key strategy. These companies introduce new flavors, formulations, and packaging sizes to cater to diverse preferences. Collaborations with coffee chains and food establishments have also helped integrate oat milk into mainstream menus, driving adoption. Top brands also prioritize sustainability, aligning with eco-conscious consumer values. They attract environmentally-aware customers by emphasizing their products' environmental benefits and ethical sourcing practices.

The report has provided a comprehensive analysis of the competitive landscape in the oat milk market. Detailed profiles of all major companies have also been provided.

Califia Farms LLC

Earth's Own Food Company Inc

Elmhurst Milked Direct LLC

Happy Planet Foods Inc.

Oatly AB (Cereal Base Ceba AB)

Pacific Foods of Oregon LLC (Campbell Soup Company)

Planet Oat Oatmilk (HP Hood LLC.)

RISE Brewing Co.

The Hain Celestial Group Inc.

Thrive Market Inc.

Recent Developments:

In 2020, Califia Farms expanded its oat milk product line by introducing new flavors and formulations. The company also focused on sustainability, emphasizing eco-friendly packaging materials.

In 2020, Earth's Own introduced a new product called "So Fresh Oat Unsweetened Creamer." The company continued its commitment to plant-based products, catering to the growing demand for dairy alternatives.

In 2020, Elmhurst Milked Direct expanded its oat milk product range. The company continued to innovate its milk-making process, focusing on producing dairy alternatives with simple, clean ingredients.

Key Questions Answered in This Report

  • 1. What was the size of the global oat milk market in 2023?
  • 2. What is the expected growth rate of the global oat milk market during 2024-2032?
  • 3. What are the key factors driving the global oat milk market?
  • 4. What has been the impact of COVID-19 on the global oat milk market?
  • 5. What is the breakup of the global oat milk market based on the source?
  • 6. What is the breakup of the global oat milk market based on the product?
  • 7. What is the breakup of the global oat milk market based on the packaging type?
  • 8. What is the breakup of the global oat milk market based on the application?
  • 9. What is the breakup of the global oat milk market based on the distribution channel?
  • 10. What are the key regions in the global oat milk market?
  • 11. Who are the key players/companies in the global oat milk market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Oat Milk Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Source

  • 6.1 Organic
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Conventional
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast

7 Market Breakup by Product

  • 7.1 Plain
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Flavored
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by Packaging Type

  • 8.1 Cartons
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Bottles
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Others
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast

9 Market Breakup by Application

  • 9.1 Food
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Beverages
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast

10 Market Breakup by Distribution Channel

  • 10.1 Supermarkets and Hypermarkets
    • 10.1.1 Market Trends
    • 10.1.2 Market Forecast
  • 10.2 Grocery Stores
    • 10.2.1 Market Trends
    • 10.2.2 Market Forecast
  • 10.3 Online Stores
    • 10.3.1 Market Trends
    • 10.3.2 Market Forecast
  • 10.4 Others
    • 10.4.1 Market Trends
    • 10.4.2 Market Forecast

11 Market Breakup by Region

  • 11.1 North America
    • 11.1.1 United States
      • 11.1.1.1 Market Trends
      • 11.1.1.2 Market Forecast
    • 11.1.2 Canada
      • 11.1.2.1 Market Trends
      • 11.1.2.2 Market Forecast
  • 11.2 Asia-Pacific
    • 11.2.1 China
      • 11.2.1.1 Market Trends
      • 11.2.1.2 Market Forecast
    • 11.2.2 Japan
      • 11.2.2.1 Market Trends
      • 11.2.2.2 Market Forecast
    • 11.2.3 India
      • 11.2.3.1 Market Trends
      • 11.2.3.2 Market Forecast
    • 11.2.4 South Korea
      • 11.2.4.1 Market Trends
      • 11.2.4.2 Market Forecast
    • 11.2.5 Australia
      • 11.2.5.1 Market Trends
      • 11.2.5.2 Market Forecast
    • 11.2.6 Indonesia
      • 11.2.6.1 Market Trends
      • 11.2.6.2 Market Forecast
    • 11.2.7 Others
      • 11.2.7.1 Market Trends
      • 11.2.7.2 Market Forecast
  • 11.3 Europe
    • 11.3.1 Germany
      • 11.3.1.1 Market Trends
      • 11.3.1.2 Market Forecast
    • 11.3.2 France
      • 11.3.2.1 Market Trends
      • 11.3.2.2 Market Forecast
    • 11.3.3 United Kingdom
      • 11.3.3.1 Market Trends
      • 11.3.3.2 Market Forecast
    • 11.3.4 Italy
      • 11.3.4.1 Market Trends
      • 11.3.4.2 Market Forecast
    • 11.3.5 Spain
      • 11.3.5.1 Market Trends
      • 11.3.5.2 Market Forecast
    • 11.3.6 Russia
      • 11.3.6.1 Market Trends
      • 11.3.6.2 Market Forecast
    • 11.3.7 Others
      • 11.3.7.1 Market Trends
      • 11.3.7.2 Market Forecast
  • 11.4 Latin America
    • 11.4.1 Brazil
      • 11.4.1.1 Market Trends
      • 11.4.1.2 Market Forecast
    • 11.4.2 Mexico
      • 11.4.2.1 Market Trends
      • 11.4.2.2 Market Forecast
    • 11.4.3 Others
      • 11.4.3.1 Market Trends
      • 11.4.3.2 Market Forecast
  • 11.5 Middle East and Africa
    • 11.5.1 Market Trends
    • 11.5.2 Market Breakup by Country
    • 11.5.3 Market Forecast

12 SWOT Analysis

  • 12.1 Overview
  • 12.2 Strengths
  • 12.3 Weaknesses
  • 12.4 Opportunities
  • 12.5 Threats

13 Value Chain Analysis

14 Porters Five Forces Analysis

  • 14.1 Overview
  • 14.2 Bargaining Power of Buyers
  • 14.3 Bargaining Power of Suppliers
  • 14.4 Degree of Competition
  • 14.5 Threat of New Entrants
  • 14.6 Threat of Substitutes

15 Price Analysis

16 Competitive Landscape

  • 16.1 Market Structure
  • 16.2 Key Players
  • 16.3 Profiles of Key Players
    • 16.3.1 Califia Farms LLC
      • 16.3.1.1 Company Overview
      • 16.3.1.2 Product Portfolio
    • 16.3.2 Earth's Own Food Company Inc.
      • 16.3.2.1 Company Overview
      • 16.3.2.2 Product Portfolio
    • 16.3.3 Elmhurst Milked Direct LLC
      • 16.3.3.1 Company Overview
      • 16.3.3.2 Product Portfolio
    • 16.3.4 Happy Planet Foods Inc.
      • 16.3.4.1 Company Overview
      • 16.3.4.2 Product Portfolio
    • 16.3.5 Oatly AB (Cereal Base Ceba AB)
      • 16.3.5.1 Company Overview
      • 16.3.5.2 Product Portfolio
      • 16.3.5.3 Financials
    • 16.3.6 Pacific Foods of Oregon LLC (Campbell Soup Company)
      • 16.3.6.1 Company Overview
      • 16.3.6.2 Product Portfolio
    • 16.3.7 Planet Oat Oatmilk (HP Hood LLC.)
      • 16.3.7.1 Company Overview
      • 16.3.7.2 Product Portfolio
    • 16.3.8 RISE Brewing Co.
      • 16.3.8.1 Company Overview
      • 16.3.8.2 Product Portfolio
    • 16.3.9 The Hain Celestial Group Inc.
      • 16.3.9.1 Company Overview
      • 16.3.9.2 Product Portfolio
      • 16.3.9.3 Financials
      • 16.3.9.4 SWOT Analysis
    • 16.3.10 Thrive Market Inc.
      • 16.3.10.1 Company Overview
      • 16.3.10.2 Product Portfolio