月経ヘルスアプリの市場規模、シェア、動向分析レポート：プラットフォーム別、用途別、地域別、セグメント予測、2025年～2030年

月経ヘルスアプリ市場の成長と動向：

Grand View Research, Inc.の最新レポートによると、世界の月経ヘルスアプリ市場規模は2025年から2030年にかけて20.24％のCAGRで拡大し、2030年には50億7,000万米ドルに達すると推定されます。

mヘルスアプリの採用が増加していることが、市場の成長を促進する主な要因です。近年、人々はより健康に気を配るようになり、自分のフィットネスや健康に積極的に責任を持つようになっています。月経ヘルスアプリケーションは、女性が月経周期を追跡し、生理や受胎可能な時期を予測するのに役立ちます。また、月経の症状を記録することもできます。収集されたデータの助けを借りて、ユーザーは生理不順やホルモンバランスの乱れについての洞察を得ることができます。

このように、これらのアプリは、PCOS、子宮内膜症、子宮筋腫を抱える女性にとって非常に有用です。さらに、多くのカップルが子作りを遅らせており、その結果、生理記録アプリのダウンロード数が多くなっています。さらに、新製品の発売や新興企業の増加が市場の成長を後押ししています。例えば、2021年8月、Procter &Gambleの主要ブランドであるAlwaysとThrive Globalは、Always Youアプリの発売を発表しました。このモバイルアプリは無料で、ユーザーは30秒以内に自分のサイクルを追跡することができます。2023年3月、ベルリンを拠点とするフェムテックの新興企業HERMONEは、プレシード資金として約108万米ドルを調達した後、生理周期追跡アプリHERMONE appを発表しました。

COVID-19のパンデミックは、こうしたアプリの採用を後押ししました。パンデミックは、施設の一時閉鎖により医師や婦人科医へのアクセスを制限しました。そのため、多くの女性がパンデミック中にこれらのアプリを使い始めました。この結果、ダウンロード数とデイリーアクティブユーザー数は世界中で激増し、市場成長にプラスの影響を与えました。北米は、主にmヘルスアプリの需要と高いインターネット普及率により、2022年の世界産業を支配しました。アジア太平洋地域は、スマートフォンユーザーの増加と、無料モバイルアプリを立ち上げて女性の健康を改善しようとする政府やNGOの取り組みの高まりにより、有利な成長率を示すと予測されます。

月経ヘルスアプリ市場レポートハイライト

• ダウンロード数の増加と普及率の高さにより、生理周期追跡アプリケーション分野が2024年の市場を独占。
• 受胎可能性＆排卵管理セグメントの成長は、生殖に関する健康に対する女性の意識の高まりと不妊症の有病率の上昇に起因します。
• プラットフォーム別では、Androidスマートフォンのユーザー数が多いことから、Android分野が2024年に最大の市場シェアを占めました。
• また、このセグメントは予測期間中に最も速い成長率でさらに拡大すると予測されています。

目次

第1章 調査手法と範囲

第2章 エグゼクティブサマリー

第3章 月経ヘルスアプリ市場の変数、動向、範囲

• 市場系統の見通し
  • 親市場の見通し
  • 付随市場の見通し
• 市場力学
  • 市場促進要因分析
  • 市場抑制要因分析
• 月経ヘルスアプリ：市場分析ツール
  • 業界分析- ポーターのファイブフォース分析
  • PESTLE分析
• 規制状況
• テクノロジー情勢
• ケーススタディ分析
• 市場資金調達/投資シナリオ
• 月経アプリ市場における新たな技術動向
• 月経アプリ市場における技術情勢
• 月経アプリによる慢性疾患管理の主なユースケース
• 国別の規制と償還シナリオ
• バリューチェーン分析
  • 月経アプリのバリューチェーンの概要
  • 主な利害関係者：開発者、プロバイダー、支払者、ユーザー
  • 月経アプリにおけるテクノロジープロバイダーとプラットフォームイネーブラー
  • サービス提供、相互運用性、EHRとの統合
  • アプリの配信チャネルとサプライチェーン管理
  • 収益モデルと収益化戦略（例：フリーミアム、サブスクリプション、DTx償還）

第4章 月経ヘルスアプリ市場セグメント分析、プラットフォーム別、2018年～2030年

• 定義と範囲
• プラットフォーム市場シェア分析、2024年および2030年
• セグメントダッシュボード
• 世界の月経ヘルスアプリ市場（プラットフォーム別、2018年～2030年）
• Android
• iOS

第5章 月経ヘルスアプリ市場セグメント分析、用途別、2018年～2030年

• 定義と範囲
• 用途市場シェア分析、2024年および2030年
• セグメントダッシュボード
• 世界の月経ヘルスアプリ市場（用途別、2018～2030年）
• 妊孕性と排卵管理
• 月経健康管理
• 生理周期トラッキング

第6章 月経ヘルスアプリ市場セグメント分析、地域別、2018年～2030年

• 地域別市場シェア分析、2024年および2030年
• 地域市場ダッシュボード
• 地域市場のスナップショット
• 月経ヘルスアプリ市場シェア（地域別、2024年および2030年）
• 北米
  • 北米の月経ヘルスアプリ市場、2018年～2030年
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • 欧州の月経ヘルスアプリ市場、2018年～2030年
  • 英国
  • ドイツ
  • フランス
  • イタリア
  • スペイン
  • ノルウェー
  • スウェーデン
  • デンマーク
• アジア太平洋
  • 日本
  • 中国
  • インド
  • オーストラリア
  • 韓国
  • タイ
• ラテンアメリカ
  • ブラジル
  • アルゼンチン
• 中東・アフリカ
  • 南アフリカ
  • サウジアラビア
  • アラブ首長国連邦
  • クウェート

第7章 競合情勢

• 主要市場参入企業による最近の動向と影響分析
• 企業分類
• 企業市況分析、2023/2024年
• 主要評価指標（ユニットエコノミクス）、主要プレーヤー別、2023/2024年
  • 顧客獲得コスト（CAC）
  • 生涯価値（LTV）
  • 月次経常収益（MRR）/年次経常収益（ARR）
  • 維持率（30/90/180日）
  • ダウンロード数
  • 月間アクティブユーザー数（MAU）
  • コンバージョン率（無料→有料）
  • 解約率
• 企業プロファイル
  • Flo Health Inc.
  • Glow, Inc.
  • Biowink GmbH
  • Planned Parenthood Federation of America Inc.
  • Ovia Health
  • MagicGirl
  • Joii Limited
  • Procter &Gamble
  • Simple Design. Ltd
  • Cycles

List of Tables

• Table 1. List of secondary sources
• Table 2. List of abbreviations
• Table 3. Global menstrual health apps market, by platform, 2018 - 2030 (USD Million)
• Table 4. Global menstrual health apps market, by application, 2018 - 2030 (USD Million)
• Table 5. Global menstrual health apps market, by region, 2018 - 2030 (USD Million)
• Table 6. North America menstrual health apps market, by country, 2018 - 2030 (USD Million)
• Table 7. North America menstrual health apps market, by platform, 2018 - 2030 (USD Million)
• Table 8. North America menstrual health apps market, by application, 2018 - 2030 (USD Million)
• Table 9. U.S. menstrual health apps market, by platform, 2018 - 2030 (USD Million)
• Table 10. U.S. menstrual health apps market, by application, 2018 - 2030 (USD Million)
• Table 11. Canada menstrual health apps market, by platform, 2018 - 2030 (USD Million)
• Table 12. Canada menstrual health apps market, by application, 2018 - 2030 (USD Million)
• Table 13. Mexico menstrual health apps market, by platform, 2018 - 2030 (USD Million)
• Table 14. Mexico menstrual health apps market, by application, 2018 - 2030 (USD Million)
• Table 15. Europe menstrual health apps market, by country, 2018 - 2030 (USD Million)
• Table 16. Europe menstrual health apps market, by platform, 2018 - 2030 (USD Million)
• Table 17. Europe menstrual health apps market, by application, 2018 - 2030 (USD Million)
• Table 18. UK menstrual health apps market, by platform, 2018 - 2030 (USD Million)
• Table 19. UK menstrual health apps market, by application, 2018 - 2030 (USD Million)
• Table 20. Germany menstrual health apps market, by platform, 2018 - 2030 (USD Million)
• Table 21. Germany menstrual health apps market, by application, 2018 - 2030 (USD Million)
• Table 22. France menstrual health apps market, by platform, 2018 - 2030 (USD Million)
• Table 23. France menstrual health apps market, by application, 2018 - 2030 (USD Million)
• Table 24. Italy menstrual health apps market, by platform, 2018 - 2030 (USD Million)
• Table 25. Italy menstrual health apps market, by application, 2018 - 2030 (USD Million)
• Table 26. Spain menstrual health apps market, by platform, 2018 - 2030 (USD Million)
• Table 27. Spain menstrual health apps market, by application, 2018 - 2030 (USD Million)
• Table 28. Norway menstrual health apps market, by platform, 2018 - 2030 (USD Million)
• Table 29. Norway menstrual health apps market, by application, 2018 - 2030 (USD Million)
• Table 30. Sweden menstrual health apps market, by platform, 2018 - 2030 (USD Million)
• Table 31. Sweden menstrual health apps market, by application, 2018 - 2030 (USD Million)
• Table 32. Denmark menstrual health apps market, by platform, 2018 - 2030 (USD Million)
• Table 33. Denmark menstrual health apps market, by application, 2018 - 2030 (USD Million)
• Table 34. Asia Pacific menstrual health apps market, by country, 2018 - 2030 (USD Million)
• Table 35. Asia Pacific menstrual health apps market, by platform, 2018 - 2030 (USD Million)
• Table 36. Asia Pacific menstrual health apps market, by application, 2018 - 2030 (USD Million)
• Table 37. Japan menstrual health apps market, by platform, 2018 - 2030 (USD Million)
• Table 38. Japan menstrual health apps market, by application, 2018 - 2030 (USD Million)
• Table 39. China menstrual health apps market, by platform, 2018 - 2030 (USD Million)
• Table 40. China menstrual health apps market, by application, 2018 - 2030 (USD Million)
• Table 41. India menstrual health apps market, by platform, 2018 - 2030 (USD Million)
• Table 42. India menstrual health apps market, by application, 2018 - 2030 (USD Million)
• Table 43. Australia menstrual health apps market, by platform, 2018 - 2030 (USD Million)
• Table 44. Australia menstrual health apps market, by application, 2018 - 2030 (USD Million)
• Table 45. South Korea menstrual health apps market, by platform, 2018 - 2030 (USD Million)
• Table 46. South Korea menstrual health apps market, by application, 2018 - 2030 (USD Million)
• Table 47. Thailand menstrual health apps market, by platform, 2018 - 2030 (USD Million)
• Table 48. Thailand menstrual health apps market, by application, 2018 - 2030 (USD Million)
• Table 49. Latin America menstrual health apps market, by country, 2018 - 2030 (USD Million)
• Table 50. Latin America menstrual health apps market, by platform, 2018 - 2030 (USD Million)
• Table 51. Latin America menstrual health apps market, by application, 2018 - 2030 (USD Million)
• Table 52. Brazil menstrual health apps market, by platform, 2018 - 2030 (USD Million)
• Table 53. Brazil menstrual health apps market, by application, 2018 - 2030 (USD Million)
• Table 54. Argentina menstrual health apps market, by platform, 2018 - 2030 (USD Million)
• Table 55. Argentina menstrual health apps market, by application, 2018 - 2030 (USD Million)
• Table 56. Middle East & Africa menstrual health apps market, by country, 2018 - 2030 (USD Million)
• Table 57. Middle East & Africa menstrual health apps market, by platform, 2018 - 2030 (USD Million)
• Table 58. Middle East & Africa menstrual health apps market, by application, 2018 - 2030 (USD Million)
• Table 59. South Africa menstrual health apps market, by platform, 2018 - 2030 (USD Million)
• Table 60. South Africa menstrual health apps market, by application, 2018 - 2030 (USD Million)
• Table 61. Saudi Arabia menstrual health apps market, by platform, 2018 - 2030 (USD Million)
• Table 62. Saudi Arabia menstrual health apps market, by application, 2018 - 2030 (USD Million)
• Table 63. UAE menstrual health apps market, by platform, 2018 - 2030 (USD Million)
• Table 64. UAE menstrual health apps market, by application, 2018 - 2030 (USD Million)
• Table 65. Kuwait menstrual health apps market, by platform, 2018 - 2030 (USD Million)
• Table 66. Kuwait menstrual health apps market, by application, 2018 - 2030 (USD Million)

List of Figures

• Fig. 1 Market research process
• Fig. 2 Information procurement
• Fig. 3 Primary research pattern
• Fig. 4 Market research approaches
• Fig. 5 Value chain-based sizing & forecasting
• Fig. 6 Market formulation & validation
• Fig. 7 Menstrual health apps market segmentation
• Fig. 8 Market snapshot, 2022
• Fig. 9 Segment snapshot
• Fig. 10 Competitive landscape snapshot
• Fig. 11 Market trends & outlook
• Fig. 12 Market driver relevance analysis (current & future impact)
• Fig. 13 Market restraint relevance analysis (current & future impact)
• Fig. 14 PESTLE analysis
• Fig. 15 Porter's five forces analysis
• Fig. 16 Menstrual health apps market: Platform outlook and key takeaways
• Fig. 17 Menstrual health apps market: Platform movement analysis
• Fig. 18 Android market, 2018 - 2030 (USD Million)
• Fig. 19 iOS market, 2018 - 2030 (USD Million)
• Fig. 20 Menstrual health apps market: Application outlook and key takeaways
• Fig. 21 Menstrual health apps market: Application movement analysis
• Fig. 22 Fertility & ovulation management market, 2018 - 2030 (USD Million)
• Fig. 23 Menstrual health management market, 2018 - 2030 (USD Million)
• Fig. 24 Period cycle tracking market, 2018 - 2030 (USD Million)
• Fig. 25 Regional marketplace: key takeaways
• Fig. 26 Regional outlook, 2022 & 2030
• Fig. 27 Menstrual health apps market: region movement analysis
• Fig. 28 North America menstrual health apps market, 2018 - 2030 (USD Million)
• Fig. 29 US country dynamics
• Fig. 30 US menstrual health apps market, 2018 - 2030 (USD Million)
• Fig. 31 Canada country dynamics
• Fig. 32 Canada menstrual health apps market, 2018 - 2030 (USD Million)
• Fig. 33 Mexico country dynamics
• Fig. 34 Mexico menstrual health apps market, 2018 - 2030 (USD Million)
• Fig. 35 Europe menstrual health apps market, 2018 - 2030 (USD Million)
• Fig. 36 Germany country dynamics
• Fig. 37 Germany menstrual health apps market, 2018 - 2030 (USD Million)
• Fig. 38 UK country dynamics
• Fig. 39 UK menstrual health apps market, 2018 - 2030 (USD Million)
• Fig. 40 France country dynamics
• Fig. 41 France menstrual health apps market, 2018 - 2030 (USD Million)
• Fig. 42 Italy country dynamics
• Fig. 43 Italy menstrual health apps market, 2018 - 2030 (USD Million)
• Fig. 44 Spain country dynamics
• Fig. 45 Spain menstrual health apps market, 2018 - 2030 (USD Million)
• Fig. 46 Sweden country dynamics
• Fig. 47 Sweden menstrual health apps market, 2018 - 2030 (USD Million)
• Fig. 48 Norway country dynamics
• Fig. 49 Norway menstrual health apps market, 2018 - 2030 (USD Million)
• Fig. 50 Denmark country dynamics
• Fig. 51 Denmark menstrual health apps market, 2018 - 2030 (USD Million)
• Fig. 52 Asia Pacific menstrual health apps market, 2018 - 2030 (USD Million)
• Fig. 53 Japan country dynamics
• Fig. 54 Japan menstrual health apps market, 2018 - 2030 (USD Million)
• Fig. 55 China country dynamics
• Fig. 56 China menstrual health apps market, 2018 - 2030 (USD Million)
• Fig. 57 India country dynamics
• Fig. 58 India menstrual health apps market, 2018 - 2030 (USD Million)
• Fig. 59 Australia country dynamics
• Fig. 60 Australia menstrual health apps market, 2018 - 2030 (USD Million)
• Fig. 61 South Korea country dynamics
• Fig. 62 South Korea menstrual health apps market, 2018 - 2030 (USD Million)
• Fig. 63 Thailand country dynamics
• Fig. 64 Thailand menstrual health apps market, 2018 - 2030 (USD Million)
• Fig. 65 Latin America menstrual health apps market, 2018 - 2030 (USD Million)
• Fig. 66 Brazil country dynamics
• Fig. 67 Brazil menstrual health apps market, 2018 - 2030 (USD Million)
• Fig. 68 Argentina country dynamics
• Fig. 69 Argentina menstrual health apps market, 2018 - 2030 (USD Million)
• Fig. 70 Middle East and Africa menstrual health apps market, 2018 - 2030 (USD Million)
• Fig. 71 South Africa country dynamics
• Fig. 72 South Africa menstrual health apps market, 2018 - 2030 (USD Million)
• Fig. 73 Saudi Arabia country dynamics
• Fig. 74 Saudi Arabia menstrual health apps market, 2018 - 2030 (USD Million)
• Fig. 75 UAE country dynamics
• Fig. 76 UAE menstrual health apps market, 2018 - 2030 (USD Million)
• Fig. 77 Kuwait country dynamics
• Fig. 78 Kuwait menstrual health apps market, 2018 - 2030 (USD Million)
• Fig. 79 Company categorization
• Fig. 80 Strategy mapping
• Fig. 81 Company market position analysis

Menstrual Health Apps Market Growth & Trends:

The global menstrual health apps market size is estimated to reach USD 5.07 billion by 2030, expanding at a CAGR of 20.24% from 2025 to 2030, according to a new report by Grand View Research, Inc. The rising adoption of mHealth apps is the primary factor driving the market's growth. In recent years, people have become more health conscious and actively taking responsibility for their fitness and wellness. Menstrual health applications help women track their menstrual cycle and predict periods and fertility windows. It can also be used to record menstrual symptoms. With the help of the data gathered, users can get insights about irregular periods and hormonal imbalances.

Thus, these apps are highly useful for women dealing with PCOS, endometriosis, and fibroids. Moreover, many couples delay parenthood, which, in turn, is resulting in a high number of downloads of period-tracking apps. Furthermore, new product launches and an increasing number of start-up businesses are favoring market growth. For instance, in August 2021, Always, a Procter & Gamble leading brand, and Thrive Global announced the launch of the Always You app. The mobile app is free and helps users track their cycle within 30 seconds. In March 2023, HERMONE, a Berlin-based femtech start-up, launched its period cycle tracking app, HERMONE app, after raising around USD 1.08 million in pre-seed funding.

The COVID-19 pandemic boosted the adoption of these apps. The pandemic restricted access to physicians and gynecologists due to the temporary closure of facilities. Hence, many women started using these apps during the pandemic. As a result of this, the number of downloads and daily active users worldwide increased drastically, positively impacting the market growth. North America dominated the global industry in 2022 primarily due to the demand for mHealth apps and high internet penetration rates. Asia Pacific is anticipated to witness a lucrative growth rate owing to the increasing number of smartphone users and rising efforts by governments and NGOs to improve women's health by launching free mobile apps.

Menstrual Health Apps Market Report Highlights:

• The period cycle tracking application segment dominated the market in 2024 owing to the increasing number of downloads and high adoption rate
• Growth of the fertility & ovulation management segment is attributed to the increasing awareness among women about reproductive health and the rising prevalence of infertility
• On the basis of platforms, the Android segment held the maximum market share in 2024 due to the high number of Android smartphone users
• The segment is also anticipated to expand further at the fastest growth rate during the forecast period

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation & Scope
  • 1.1.1. Segment scope
  • 1.1.2. Regional scope
  • 1.1.3. Estimates and forecast timeline
• 1.2. Research Methodology
• 1.3. Information Procurement
  • 1.3.1. Purchased database
  • 1.3.2. GVR's internal database
  • 1.3.3. Secondary sources
  • 1.3.4. Primary research
  • 1.3.5. Details of primary research
• 1.4. Information or Data Analysis
  • 1.4.1. Data analysis models
• 1.5. Market Formulation & Validation
• 1.6. Model Details
  • 1.6.1. Commodity flow analysis (Model 1)
    • 1.6.1.1. Approach 1: Commodity flow approach
• 1.7. Research Assumptions
• 1.8. List of Secondary Sources
• 1.9. List of Primary Sources

Chapter 2. Executive Summary

• 2.1. Market Outlook
• 2.2. Segment Outlook
  • 2.2.1. Type outlook
  • 2.2.2. Functionality outlook
  • 2.2.3. Platform outlook
  • 2.2.4. Subscription Model outlook
  • 2.2.5. Applications outlook
  • 2.2.6. Regional outlook
• 2.3. Competitive Insights

Chapter 3. Menstrual Health Apps Market Variables, Trends & Scope

• 3.1. Market Lineage Outlook
  • 3.1.1. Parent market outlook
  • 3.1.2. Ancillary market outlook
• 3.2. Market Dynamics
  • 3.2.1. Market driver analysis
  • 3.2.2. Market restraint analysis
• 3.3. Menstrual Health Apps: Market Analysis Tools
  • 3.3.1. Industry Analysis - Porter's
  • 3.3.2. PESTLE Analysis
• 3.4. Regulatory Landscape
• 3.5. Technology Landscape
• 3.6. Case Study Analysis
• 3.7. Market Funding/Investment Scenario
• 3.8. Emerging Technological Trends in the Menstrual Apps Market
• 3.9. Technology Landscape in the Menstrual Apps Market
• 3.10. Key Use Cases in Chronic Disease Management via Menstrual Apps
• 3.11. Regulatory and Reimbursement Scenario, by Country
• 3.12. Value Chain Analysis
  • 3.12.1. Overview of the Menstrual Apps Value Chain
  • 3.12.2. Key Stakeholders: Developers, Providers, Payers, and Users
  • 3.12.3. Technology Providers and Platform Enablers in Menstrual Apps
  • 3.12.4. Service Delivery, Interoperability, and Integration with EHRs
  • 3.12.5. App Distribution Channels and Supply Chain Management
  • 3.12.6. Revenue Models and Monetization Strategies (e.g., freemium, subscription, DTx reimbursement)

Chapter 4. Menstrual Health Apps Market Segment Analysis, By Platform, 2018 - 2030 (USD Million)

• 4.1. Definition and Scope
• 4.2. Platform Market Share Analysis, 2024 & 2030
• 4.3. Segment Dashboard
• 4.4. Global Menstrual Health Apps Market, by Platform, 2018 to 2030
• 4.5. Android
  • 4.5.1. Android Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 4.6. iOS
  • 4.6.1. iOS Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 5. Menstrual Health Apps Market Segment Analysis, By Applications, 2018 - 2030 (USD Million)

• 5.1. Definition and Scope
• 5.2. Applications Market Share Analysis, 2024 & 2030
• 5.3. Segment Dashboard
• 5.4. Global Menstrual Health Apps Market, by Applications, 2018 to 2030
• 5.5. Fertility & Ovulation management
  • 5.5.1. Fertility& Ovulation Management Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 5.6. Menstrual Health Management
  • 5.6.1. Menstrual Health Management Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 5.7. Period Cycle Tracking
  • 5.7.1. Period Cycle Tracking Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 6. Menstrual Health Apps Market Segment Analysis, By Region, 2018 - 2030 (USD Million)

• 6.1. Regional Market Share Analysis, 2024 & 2030
• 6.2. Regional Market Dashboard
• 6.3. Regional Market Snapshot
• 6.4. Menstrual Health Apps Market Share by Region, 2024 & 2030:
• 6.5. North America
  • 6.5.1. North America menstrual health apps market, 2018 - 2030 (USD Million)
  • 6.5.2. U.S.
    • 6.5.2.1. Key Country Dynamics
    • 6.5.2.2. Regulatory Scenario
    • 6.5.2.3. Competitive Scenario
    • 6.5.2.4. U.S. menstrual health apps market, 2018 - 2030 (USD Million)
  • 6.5.3. Canada
    • 6.5.3.1. Key Country Dynamics
    • 6.5.3.2. Regulatory Scenario
    • 6.5.3.3. Competitive Scenario
    • 6.5.3.4. Canada menstrual health apps market, 2018 - 2030 (USD Million)
  • 6.5.4. Mexico
    • 6.5.4.1. Key Country Dynamics
    • 6.5.4.2. Regulatory Scenario
    • 6.5.4.3. Competitive Scenario
    • 6.5.4.4. Mexico menstrual health apps market, 2018 - 2030 (USD Million)
• 6.6. Europe
  • 6.6.1. Europe menstrual health apps market, 2018 - 2030 (USD Million)
  • 6.6.2. UK
    • 6.6.2.1. Key Country Dynamics
    • 6.6.2.2. Regulatory Scenario
    • 6.6.2.3. Competitive Scenario
    • 6.6.2.4. UK menstrual health apps market, 2018 - 2030 (USD Million)
  • 6.6.3. Germany
    • 6.6.3.1. Key Country Dynamics
    • 6.6.3.2. Regulatory Scenario
    • 6.6.3.3. Competitive Scenario
    • 6.6.3.4. Germany menstrual health apps market, 2018 - 2030 (USD Million)
  • 6.6.4. France
    • 6.6.4.1. Key Country Dynamics
    • 6.6.4.2. Regulatory Scenario
    • 6.6.4.3. Competitive Scenario
    • 6.6.4.4. France menstrual health apps market, 2018 - 2030 (USD Million)
  • 6.6.5. Italy
    • 6.6.5.1. Key Country Dynamics
    • 6.6.5.2. Regulatory Scenario
    • 6.6.5.3. Competitive Scenario
    • 6.6.5.4. Italy menstrual health apps market, 2018 - 2030 (USD Million)
  • 6.6.6. Spain
    • 6.6.6.1. Key Country Dynamics
    • 6.6.6.2. Regulatory Scenario
    • 6.6.6.3. Competitive Scenario
    • 6.6.6.4. Spain menstrual health apps market, 2018 - 2030 (USD Million)
  • 6.6.7. Norway
    • 6.6.7.1. Key Country Dynamics
    • 6.6.7.2. Regulatory Scenario
    • 6.6.7.3. Competitive Scenario
    • 6.6.7.4. Norway menstrual health apps market, 2018 - 2030 (USD Million)
  • 6.6.8. Sweden
    • 6.6.8.1. Key Country Dynamics
    • 6.6.8.2. Regulatory Scenario
    • 6.6.8.3. Competitive Scenario
    • 6.6.8.4. Sweden menstrual health apps market, 2018 - 2030 (USD Million)
  • 6.6.9. Denmark
    • 6.6.9.1. Key Country Dynamics
    • 6.6.9.2. Regulatory Scenario
    • 6.6.9.3. Competitive Scenario
    • 6.6.9.4. Denmark menstrual health apps market, 2018 - 2030 (USD Million)
• 6.7. Asia Pacific
  • 6.7.1. Japan
    • 6.7.1.1. Key Country Dynamics
    • 6.7.1.2. Regulatory Scenario
    • 6.7.1.3. Competitive Scenario
    • 6.7.1.4. Japan menstrual health apps market, 2018 - 2030 (USD Million)
  • 6.7.2. China
    • 6.7.2.1. Key Country Dynamics
    • 6.7.2.2. Regulatory Scenario
    • 6.7.2.3. Competitive Scenario
    • 6.7.2.4. China menstrual health apps market, 2018 - 2030 (USD Million)
  • 6.7.3. India
    • 6.7.3.1. Key Country Dynamics
    • 6.7.3.2. Regulatory Scenario
    • 6.7.3.3. Competitive Scenario
    • 6.7.3.4. India menstrual health apps market, 2018 - 2030 (USD Million)
  • 6.7.4. Australia
    • 6.7.4.1. Key Country Dynamics
    • 6.7.4.2. Regulatory Scenario
    • 6.7.4.3. Competitive Scenario
    • 6.7.4.4. Australia menstrual health apps market, 2018 - 2030 (USD Million)
  • 6.7.5. South Korea
    • 6.7.5.1. Key Country Dynamics
    • 6.7.5.2. Regulatory Scenario
    • 6.7.5.3. Competitive Scenario
    • 6.7.5.4. South Korea menstrual health apps market, 2018 - 2030 (USD Million)
  • 6.7.6. Thailand
    • 6.7.6.1. Key Country Dynamics
    • 6.7.6.2. Regulatory Scenario
    • 6.7.6.3. Competitive Scenario
    • 6.7.6.4. Thailand menstrual health apps market, 2018 - 2030 (USD Million)
• 6.8. Latin America
  • 6.8.1. Brazil
    • 6.8.1.1. Key Country Dynamics
    • 6.8.1.2. Regulatory Scenario
    • 6.8.1.3. Competitive Scenario
    • 6.8.1.4. Brazil menstrual health apps market, 2018 - 2030 (USD Million)
  • 6.8.2. Argentina
    • 6.8.2.1. Key Country Dynamics
    • 6.8.2.2. Regulatory Scenario
    • 6.8.2.3. Competitive Scenario
    • 6.8.2.4. Argentina menstrual health apps market, 2018 - 2030 (USD Million)
• 6.9. MEA
  • 6.9.1. South Africa
    • 6.9.1.1. Key Country Dynamics
    • 6.9.1.2. Regulatory Scenario
    • 6.9.1.3. Competitive Scenario
    • 6.9.1.4. South Africa menstrual health apps market, 2018 - 2030 (USD Million)
  • 6.9.2. Saudi Arabia
    • 6.9.2.1. Key Country Dynamics
    • 6.9.2.2. Regulatory Scenario
    • 6.9.2.3. Competitive Scenario
    • 6.9.2.4. Saudi Arabia menstrual health apps market, 2018 - 2030 (USD Million)
  • 6.9.3. UAE
    • 6.9.3.1. Key Country Dynamics
    • 6.9.3.2. Regulatory Scenario
    • 6.9.3.3. Competitive Scenario
    • 6.9.3.4. UAE menstrual health apps market, 2018 - 2030 (USD Million)
  • 6.9.4. Kuwait
    • 6.9.4.1. Key Country Dynamics
    • 6.9.4.2. Regulatory Scenario
    • 6.9.4.3. Competitive Scenario
    • 6.9.4.4. Kuwait menstrual health apps market, 2018 - 2030 (USD Million)

Chapter 7. Competitive Landscape

• 7.1. Recent Developments & Impact Analysis, By Key Market Participants
• 7.2. Company Categorization
• 7.3. Company Market Position Analysis, 2023/2024
• 7.4. Key Evaluation Metrics (Unit Economics), By Key Players, 2023/2024
  • 7.4.1. Customer Acquisition Cost (CAC)
  • 7.4.2. Lifetime Value (LTV)
  • 7.4.3. Monthly Recurring Revenue (MRR) / Annual Recurring Revenue (ARR)
  • 7.4.4. Retention Rate (30/90/180-day)
  • 7.4.5. Number of Downloads
  • 7.4.6. Monthly Active Users (MAU)
  • 7.4.7. Conversion Rate (Free -> Paid)
  • 7.4.8. Churn Rate
• 7.5. Company Profiles
  • 7.5.1. Flo Health Inc.
    • 7.5.1.1. Company overview
    • 7.5.1.2. Financial performance
      • 7.5.1.2.1. Company Revenue
      • 7.5.1.2.2. Segment Wise Revenue
      • 7.5.1.2.3. Gross Profit Margin
      • 7.5.1.2.4. Active User Metrics
    • 7.5.1.3. Platform benchmarking
    • 7.5.1.4. Strategic initiatives
  • 7.5.2. Glow, Inc.
    • 7.5.2.1. Company overview
    • 7.5.2.2. Financial performance
      • 7.5.2.2.1. Company Revenue
      • 7.5.2.2.2. Segment Wise Revenue
      • 7.5.2.2.3. Gross Profit Margin
      • 7.5.2.2.4. Active User Metrics
    • 7.5.2.3. Platform benchmarking
    • 7.5.2.4. Strategic initiatives
  • 7.5.3. Biowink GmbH
    • 7.5.3.1. Company overview
    • 7.5.3.2. Financial performance
      • 7.5.3.2.1. Company Revenue
      • 7.5.3.2.2. Segment Wise Revenue
      • 7.5.3.2.3. Gross Profit Margin
      • 7.5.3.2.4. Active User Metrics
    • 7.5.3.3. Platform benchmarking
    • 7.5.3.4. Strategic initiatives
  • 7.5.4. Planned Parenthood Federation of America Inc.
    • 7.5.4.1. Company overview
    • 7.5.4.2. Financial performance
      • 7.5.4.2.1. Company Revenue
      • 7.5.4.2.2. Segment Wise Revenue
      • 7.5.4.2.3. Gross Profit Margin
      • 7.5.4.2.4. Active User Metrics
    • 7.5.4.3. Platform benchmarking
    • 7.5.4.4. Strategic initiatives
  • 7.5.5. Ovia Health
    • 7.5.5.1. Company overview
    • 7.5.5.2. Financial performance
      • 7.5.5.2.1. Company Revenue
      • 7.5.5.2.2. Segment Wise Revenue
      • 7.5.5.2.3. Gross Profit Margin
      • 7.5.5.2.4. Active User Metrics
    • 7.5.5.3. Platform benchmarking
    • 7.5.5.4. Strategic initiatives
  • 7.5.6. MagicGirl
    • 7.5.6.1. Company overview
    • 7.5.6.2. Financial performance
      • 7.5.6.2.1. Company Revenue
      • 7.5.6.2.2. Segment Wise Revenue
      • 7.5.6.2.3. Gross Profit Margin
      • 7.5.6.2.4. Active User Metrics
    • 7.5.6.3. Platform benchmarking
    • 7.5.6.4. Strategic initiatives
  • 7.5.7. Joii Limited
    • 7.5.7.1. Company overview
    • 7.5.7.2. Financial performance
      • 7.5.7.2.1. Company Revenue
      • 7.5.7.2.2. Segment Wise Revenue
      • 7.5.7.2.3. Gross Profit Margin
      • 7.5.7.2.4. Active User Metrics
    • 7.5.7.3. Platform benchmarking
    • 7.5.7.4. Strategic initiatives
  • 7.5.8. Procter & Gamble
    • 7.5.8.1. Company overview
    • 7.5.8.2. Financial performance
      • 7.5.8.2.1. Company Revenue
      • 7.5.8.2.2. Segment Wise Revenue
      • 7.5.8.2.3. Gross Profit Margin
      • 7.5.8.2.4. Active User Metrics
    • 7.5.8.3. Platform benchmarking
    • 7.5.8.4. Strategic initiatives
  • 7.5.9. Simple Design. Ltd
    • 7.5.9.1. Company overview
    • 7.5.9.2. Financial performance
      • 7.5.9.2.1. Company Revenue
      • 7.5.9.2.2. Segment Wise Revenue
      • 7.5.9.2.3. Gross Profit Margin
      • 7.5.9.2.4. Active User Metrics
    • 7.5.9.3. Platform benchmarking
    • 7.5.9.4. Strategic initiatives
  • 7.5.10. Cycles
    • 7.5.10.1. Company overview
    • 7.5.10.2. Financial performance
      • 7.5.10.2.1. Company Revenue
      • 7.5.10.2.2. Segment Wise Revenue
      • 7.5.10.2.3. Gross Profit Margin
      • 7.5.10.2.4. Active User Metrics
    • 7.5.10.3. Platform benchmarking
    • 7.5.10.4. Strategic initiatives