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月経ヘルスアプリの世界市場規模、シェア、業界分析レポート：プラットフォーム別、用途別、地域別、展望と予測、2025年～2032年

Global Menstrual Health Apps Market Size, Share & Industry Analysis Report By Platform, By Application, By Regional Outlook and Forecast, 2025 - 2032

出版日
発行
KBV Research
ページ情報
英文 229 Pages
納期
即納可能 即納可能とは
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=148.47円
月経ヘルスアプリの世界市場規模、シェア、業界分析レポート：プラットフォーム別、用途別、地域別、展望と予測、2025年～2032年
出版日: 2025年06月30日
発行: KBV Research
ページ情報: 英文 229 Pages
納期: 即納可能 即納可能とは
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  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界の月経ヘルスアプリの市場規模は、予測期間中に19.9%のCAGRで市場成長し、2032年までに69億米ドルに達すると予想されます。

過去10年間、女性のリプロダクティブヘルス（生殖に関する健康）に対する認識と管理は大きく変化しました。世界中で、特に新興市場や都市部では、月経衛生、リプロダクティブヘルス、そしてホルモンの健康がもたらす幅広い影響についての意識が大きく高まりました。女性たちがより多くの情報を得るにつれ、特にリアルタイムの分析、リマインダー、追跡機能を提供するデジタルツールを通じて、積極的な健康管理を行う傾向が高まっています。つまり、女性が積極的かつ情報に基づいた考え方で自身の健康をよりコントロールするようになるにつれ、月経ヘルスアプリは単なるユーティリティではなく、ホルモンと生殖の健康を維持するための不可欠なツールとしてますます認識されるようになっているのです。

さらに、デジタルヘルスツールの進化は、特にモバイルコンピューティング、人工知能（AI）、データ分析の分野における画期的な技術革新によって促進されてきました。月経ヘルスアプリはこれらの進歩を活用し、パーソナライズされた予測的で、より正確なユーザーエクスペリエンスを提供しています。最新のアプリは、単に日付を追跡するだけでなく、複数の周期にわたるパターンを分析し、気分や症状の変化を追跡し、さらには驚くほど正確に妊娠可能な時期を予測します。結論として、AI、分析、デジタル統合の融合により、月経ヘルスアプリは単なるトラッカーからインテリジェントなウェルネスコンパニオンへと変貌を遂げ、市場の魅力を大幅に高めています。

市場抑制要因

月経ヘルスアプリ市場における最も差し迫った制約の一つは、データプライバシーとユーザーセキュリティへの懸念です。これらのアプリは、月経周期や妊娠可能期間、性行為、気分、服薬状況、さらには生活習慣に至るまで、極めて機密性の高い個人情報を収集する傾向があります。特にプライバシー法制が弱い地域や、リプロダクティブヘルスに関する文化的配慮が弱い地域の多くのユーザーにとって、データ不正利用のリスクはアプリ導入の大きな阻害要因となっています。結論として、デジタル監視、データの商品化、規制の不確実性に関する懸念が続く限り、プライバシーとセキュリティは、月経ヘルスアプリのユーザーによる普及と市場の信頼獲得にとって依然として大きな障害であり続けると考えられています。

バリューチェーン分析

月経ヘルスアプリ市場のバリューチェーンは、正確で信頼性の高い健康追跡技術の革新を目指す研究開発（R&D）から始まります。次に、ソフトウェア開発とUX/UI設計が続き、ユーザーフレンドリーで直感的なアプリの開発に重点が置かれます。データ統合とプライバシーコンプライアンスは、機密性の高いユーザーデータの安全な取り扱いを保証します。マーケティングとユーザー獲得は認知度とダウンロード数を促進し、配信とプラットフォーム管理はプラットフォーム間でのアプリの可用性を確保します。リリース後は、カスタマーサポートとコミュニティエンゲージメントが信頼とユーザー維持を促進します。収益化と収益管理はビジネスを支え、フィードバックループと継続的な改善プロセスを通じて得られた知見をR&Dと開発にフィードバックすることで、継続的な最適化を実現します。

COVID-19の影響分析

COVID-19パンデミックはデジタルヘルス技術の導入を著しく加速させ、月経ヘルスアプリはその恩恵を最も受けたアプリの一つです。対面でのヘルスケアサービスへのアクセスが制限され、セルフケアへの意識が高まる中、多くの人がリプロダクティブヘルス（生殖に関する健康）の管理にデジタルプラットフォームを活用しています。特に月経周期追跡アプリは、周期、症状、そして健康状態全体を遠隔で追跡できる、プライバシーを重視した便利なツールを提供することから、ダウンロード数が急増しました。パンデミックの間、若年層や地方、医療サービスが行き届いていない地域の人々など、多様な層のユーザーが月経ヘルスアプリを利用するようになりました。このように、COVID-19パンデミックは市場にプラスの影響を与えました。

プラットフォームの展望

プラットフォーム別に見ると、月経ヘルスアプリ市場はAndroidとiOSに分けられます。iOSセグメントは、2024年に月経ヘルスアプリ市場における収益シェアの28%を占めました。iOSプラットフォームは、比較的小規模なユーザー層を対象としているものの、プレミアムアプリエコシステムと高いユーザーエンゲージメントで知られています。iOS向けの月経ヘルスアプリは、洗練されたデザイン、堅牢なプライバシー機能、そして他のAppleヘルスケアサービスとのシームレスな連携を重視していることが多いです。

用途の展望

月経ヘルスアプリ市場は、用途別に、月経周期追跡、妊娠・排卵管理、月経健康管理に分類されます。妊娠・排卵管理セグメントは、2024年に月経ヘルスアプリ市場における収益シェアの29%を記録しました。妊娠・排卵管理アプリは、主に妊娠を計画している、または自然妊娠を希望するユーザーなど、よりターゲットを絞ったユーザー層を対象としています。これらのアプリは、月経データ、体温、ホルモンシグナル、排卵予測アルゴリズムを活用し、ユーザーにとって最も妊娠しやすい日を導きます。

地域の展望

地域別に見ると、月経ヘルスアプリ市場は北米、欧州、アジア太平洋、ラテンアメリカ、中東・アフリカで分析されています。北米セグメントは、2024年の月経ヘルスアプリ市場において37%の収益シェアを記録しました。北米は、スマートフォンの普及率の高さ、デジタルリテラシーの普及、そして女性の健康に対する意識の高まりを背景に、月経ヘルスアプリ市場において重要な地域となっています。この地域は、フェムテック分野で継続的に革新を続ける、確立されたヘルステック企業やスタートアップ企業の強力なプレゼンスから恩恵を受けています。

目次

第1章 市場範囲と調査手法

  • 市場の定義
  • 目的
  • 市場範囲
  • セグメンテーション
  • 調査手法

第2章 市場要覧

  • 主要なハイライト

第3章 市場概要

  • イントロダクション
    • 概要
      • 市場構成とシナリオ
  • 市場に影響を与える主な要因
    • 市場促進要因
    • 市場抑制要因
    • 市場機会
    • 市場の課題
  • ポーターファイブフォース分析

第4章 月経ヘルスアプリ市場における最近の戦略

第5章 月経ヘルスアプリ市場のバリューチェーン分析

  • 研究開発（R&D）
  • ソフトウェア開発とUX/UIデザイン
  • データ統合とプライバシーコンプライアンス
  • マーケティングとユーザー獲得
  • 流通とプラットフォーム管理
  • カスタマーサポートとコミュニティエンゲージメント
  • 収益化と収益管理
  • フィードバックループと継続的な改善

第6章 主要な顧客基準-月経ヘルスアプリ市場

第7章 世界の月経ヘルスアプリ市場：プラットフォーム別

  • 世界のAndroid市場：地域別
  • 世界のiOS市場：地域別

第8章 世界の月経ヘルスアプリ市場：用途別

  • 世界の生理周期追跡市場：地域別
  • 世界の不妊治療・排卵管理市場：地域別
  • 世界の月経健康管理市場：地域別

第9章 世界の月経ヘルスアプリ市場：地域別

  • 北米
    • 北米の月経ヘルスアプリ市場：国別
      • 米国
      • カナダ
      • メキシコ
      • その他北米地域
  • 欧州
    • 欧州の月経ヘルスアプリ市場：国別
      • ドイツ
      • 英国
      • フランス
      • ロシア
      • スペイン
      • イタリア
      • その他欧州地域
  • アジア太平洋
    • アジア太平洋の月経ヘルスアプリ市場：国別
      • 中国
      • 日本
      • インド
      • 韓国
      • オーストラリア
      • マレーシア
      • その他アジア太平洋
  • ラテンアメリカ、中東・アフリカ
    • ラテンアメリカ、中東・アフリカの月経ヘルスアプリ市場：国別
      • ブラジル
      • アルゼンチン
      • アラブ首長国連邦
      • サウジアラビア
      • 南アフリカ
      • ナイジェリア
      • その他ラテンアメリカ、中東・アフリカ地域

第10章 企業プロファイル

  • Flo Health Inc
  • Maven Clinic Co
  • Willow Blossom Holdco Limited（ELVIE）
  • NaturalCycles Nordic AB
  • Glow, Inc
  • BioWink GmbH（Clue）
  • Awesome Health Inc（Ava App）
  • Feminina Group, Inc（Gennev）
  • Joii Limited
  • Fitbit, Inc（Google LLC）

第11章 月経ヘルスアプリ市場の成功必須条件

図表

LIST OF TABLES

  • TABLE 1 Global Menstrual Health Apps Market, 2021 - 2024, USD Million
  • TABLE 2 Global Menstrual Health Apps Market, 2025 - 2032, USD Million
  • TABLE 3 Key Costumer Criteria - Menstrual Health Apps Market
  • TABLE 4 Global Menstrual Health Apps Market by Platform, 2021 - 2024, USD Million
  • TABLE 5 Global Menstrual Health Apps Market by Platform, 2025 - 2032, USD Million
  • TABLE 6 Global Android Market by Region, 2021 - 2024, USD Million
  • TABLE 7 Global Android Market by Region, 2025 - 2032, USD Million
  • TABLE 8 Global iOS Market by Region, 2021 - 2024, USD Million
  • TABLE 9 Global iOS Market by Region, 2025 - 2032, USD Million
  • TABLE 10 Use Case - 1 Android-Based Personalized Cycle Management for Emerging Markets
  • TABLE 11 Use Case - 2 Hormonal Wellness & Lifestyle Integration via Apple HealthKit
  • TABLE 12 Global Menstrual Health Apps Market by Application, 2021 - 2024, USD Million
  • TABLE 13 Global Menstrual Health Apps Market by Application, 2025 - 2032, USD Million
  • TABLE 14 Global Period Cycle Tracking Market by Region, 2021 - 2024, USD Million
  • TABLE 15 Global Period Cycle Tracking Market by Region, 2025 - 2032, USD Million
  • TABLE 16 Global Fertility & Ovulation Management Market by Region, 2021 - 2024, USD Million
  • TABLE 17 Global Fertility & Ovulation Management Market by Region, 2025 - 2032, USD Million
  • TABLE 18 Global Menstrual Health Management Market by Region, 2021 - 2024, USD Million
  • TABLE 19 Global Menstrual Health Management Market by Region, 2025 - 2032, USD Million
  • TABLE 20 Use Case - 1 Predictive Period Cycle Tracking for Adolescent Health Education
  • TABLE 21 Use Case - 2 AI-Based Fertility & Ovulation Management for Couples Trying to Conceive
  • TABLE 22 Use Case - 3 Menstrual Health Management for Endometriosis & PCOS Patients
  • TABLE 23 Global Menstrual Health Apps Market by Region, 2021 - 2024, USD Million
  • TABLE 24 Global Menstrual Health Apps Market by Region, 2025 - 2032, USD Million
  • TABLE 25 North America Menstrual Health Apps Market, 2021 - 2024, USD Million
  • TABLE 26 North America Menstrual Health Apps Market, 2025 - 2032, USD Million
  • TABLE 27 North America Menstrual Health Apps Market by Platform, 2021 - 2024, USD Million
  • TABLE 28 North America Menstrual Health Apps Market by Platform, 2025 - 2032, USD Million
  • TABLE 29 North America Android Market by Country, 2021 - 2024, USD Million
  • TABLE 30 North America Android Market by Country, 2025 - 2032, USD Million
  • TABLE 31 North America iOS Market by Country, 2021 - 2024, USD Million
  • TABLE 32 North America iOS Market by Country, 2025 - 2032, USD Million
  • TABLE 33 North America Menstrual Health Apps Market by Application, 2021 - 2024, USD Million
  • TABLE 34 North America Menstrual Health Apps Market by Application, 2025 - 2032, USD Million
  • TABLE 35 North America Period Cycle Tracking Market by Country, 2021 - 2024, USD Million
  • TABLE 36 North America Period Cycle Tracking Market by Country, 2025 - 2032, USD Million
  • TABLE 37 North America Fertility & Ovulation Management Market by Country, 2021 - 2024, USD Million
  • TABLE 38 North America Fertility & Ovulation Management Market by Country, 2025 - 2032, USD Million
  • TABLE 39 North America Menstrual Health Management Market by Country, 2021 - 2024, USD Million
  • TABLE 40 North America Menstrual Health Management Market by Country, 2025 - 2032, USD Million
  • TABLE 41 North America Menstrual Health Apps Market by Country, 2021 - 2024, USD Million
  • TABLE 42 North America Menstrual Health Apps Market by Country, 2025 - 2032, USD Million
  • TABLE 43 US Menstrual Health Apps Market, 2021 - 2024, USD Million
  • TABLE 44 US Menstrual Health Apps Market, 2025 - 2032, USD Million
  • TABLE 45 US Menstrual Health Apps Market by Platform, 2021 - 2024, USD Million
  • TABLE 46 US Menstrual Health Apps Market by Platform, 2025 - 2032, USD Million
  • TABLE 47 US Menstrual Health Apps Market by Application, 2021 - 2024, USD Million
  • TABLE 48 US Menstrual Health Apps Market by Application, 2025 - 2032, USD Million
  • TABLE 49 Canada Menstrual Health Apps Market, 2021 - 2024, USD Million
  • TABLE 50 Canada Menstrual Health Apps Market, 2025 - 2032, USD Million
  • TABLE 51 Canada Menstrual Health Apps Market by Platform, 2021 - 2024, USD Million
  • TABLE 52 Canada Menstrual Health Apps Market by Platform, 2025 - 2032, USD Million
  • TABLE 53 Canada Menstrual Health Apps Market by Application, 2021 - 2024, USD Million
  • TABLE 54 Canada Menstrual Health Apps Market by Application, 2025 - 2032, USD Million
  • TABLE 55 Mexico Menstrual Health Apps Market, 2021 - 2024, USD Million
  • TABLE 56 Mexico Menstrual Health Apps Market, 2025 - 2032, USD Million
  • TABLE 57 Mexico Menstrual Health Apps Market by Platform, 2021 - 2024, USD Million
  • TABLE 58 Mexico Menstrual Health Apps Market by Platform, 2025 - 2032, USD Million
  • TABLE 59 Mexico Menstrual Health Apps Market by Application, 2021 - 2024, USD Million
  • TABLE 60 Mexico Menstrual Health Apps Market by Application, 2025 - 2032, USD Million
  • TABLE 61 Rest of North America Menstrual Health Apps Market, 2021 - 2024, USD Million
  • TABLE 62 Rest of North America Menstrual Health Apps Market, 2025 - 2032, USD Million
  • TABLE 63 Rest of North America Menstrual Health Apps Market by Platform, 2021 - 2024, USD Million
  • TABLE 64 Rest of North America Menstrual Health Apps Market by Platform, 2025 - 2032, USD Million
  • TABLE 65 Rest of North America Menstrual Health Apps Market by Application, 2021 - 2024, USD Million
  • TABLE 66 Rest of North America Menstrual Health Apps Market by Application, 2025 - 2032, USD Million
  • TABLE 67 Europe Menstrual Health Apps Market, 2021 - 2024, USD Million
  • TABLE 68 Europe Menstrual Health Apps Market, 2025 - 2032, USD Million
  • TABLE 69 Europe Menstrual Health Apps Market by Platform, 2021 - 2024, USD Million
  • TABLE 70 Europe Menstrual Health Apps Market by Platform, 2025 - 2032, USD Million
  • TABLE 71 Europe Android Market by Country, 2021 - 2024, USD Million
  • TABLE 72 Europe Android Market by Country, 2025 - 2032, USD Million
  • TABLE 73 Europe iOS Market by Country, 2021 - 2024, USD Million
  • TABLE 74 Europe iOS Market by Country, 2025 - 2032, USD Million
  • TABLE 75 Europe Menstrual Health Apps Market by Application, 2021 - 2024, USD Million
  • TABLE 76 Europe Menstrual Health Apps Market by Application, 2025 - 2032, USD Million
  • TABLE 77 Europe Period Cycle Tracking Market by Country, 2021 - 2024, USD Million
  • TABLE 78 Europe Period Cycle Tracking Market by Country, 2025 - 2032, USD Million
  • TABLE 79 Europe Fertility & Ovulation Management Market by Country, 2021 - 2024, USD Million
  • TABLE 80 Europe Fertility & Ovulation Management Market by Country, 2025 - 2032, USD Million
  • TABLE 81 Europe Menstrual Health Management Market by Country, 2021 - 2024, USD Million
  • TABLE 82 Europe Menstrual Health Management Market by Country, 2025 - 2032, USD Million
  • TABLE 83 Europe Menstrual Health Apps Market by Country, 2021 - 2024, USD Million
  • TABLE 84 Europe Menstrual Health Apps Market by Country, 2025 - 2032, USD Million
  • TABLE 85 Germany Menstrual Health Apps Market, 2021 - 2024, USD Million
  • TABLE 86 Germany Menstrual Health Apps Market, 2025 - 2032, USD Million
  • TABLE 87 Germany Menstrual Health Apps Market by Platform, 2021 - 2024, USD Million
  • TABLE 88 Germany Menstrual Health Apps Market by Platform, 2025 - 2032, USD Million
  • TABLE 89 Germany Menstrual Health Apps Market by Application, 2021 - 2024, USD Million
  • TABLE 90 Germany Menstrual Health Apps Market by Application, 2025 - 2032, USD Million
  • TABLE 91 UK Menstrual Health Apps Market, 2021 - 2024, USD Million
  • TABLE 92 UK Menstrual Health Apps Market, 2025 - 2032, USD Million
  • TABLE 93 UK Menstrual Health Apps Market by Platform, 2021 - 2024, USD Million
  • TABLE 94 UK Menstrual Health Apps Market by Platform, 2025 - 2032, USD Million
  • TABLE 95 UK Menstrual Health Apps Market by Application, 2021 - 2024, USD Million
  • TABLE 96 UK Menstrual Health Apps Market by Application, 2025 - 2032, USD Million
  • TABLE 97 France Menstrual Health Apps Market, 2021 - 2024, USD Million
  • TABLE 98 France Menstrual Health Apps Market, 2025 - 2032, USD Million
  • TABLE 99 France Menstrual Health Apps Market by Platform, 2021 - 2024, USD Million
  • TABLE 100 France Menstrual Health Apps Market by Platform, 2025 - 2032, USD Million
  • TABLE 101 France Menstrual Health Apps Market by Application, 2021 - 2024, USD Million
  • TABLE 102 France Menstrual Health Apps Market by Application, 2025 - 2032, USD Million
  • TABLE 103 Russia Menstrual Health Apps Market, 2021 - 2024, USD Million
  • TABLE 104 Russia Menstrual Health Apps Market, 2025 - 2032, USD Million
  • TABLE 105 Russia Menstrual Health Apps Market by Platform, 2021 - 2024, USD Million
  • TABLE 106 Russia Menstrual Health Apps Market by Platform, 2025 - 2032, USD Million
  • TABLE 107 Russia Menstrual Health Apps Market by Application, 2021 - 2024, USD Million
  • TABLE 108 Russia Menstrual Health Apps Market by Application, 2025 - 2032, USD Million
  • TABLE 109 Spain Menstrual Health Apps Market, 2021 - 2024, USD Million
  • TABLE 110 Spain Menstrual Health Apps Market, 2025 - 2032, USD Million
  • TABLE 111 Spain Menstrual Health Apps Market by Platform, 2021 - 2024, USD Million
  • TABLE 112 Spain Menstrual Health Apps Market by Platform, 2025 - 2032, USD Million
  • TABLE 113 Spain Menstrual Health Apps Market by Application, 2021 - 2024, USD Million
  • TABLE 114 Spain Menstrual Health Apps Market by Application, 2025 - 2032, USD Million
  • TABLE 115 Italy Menstrual Health Apps Market, 2021 - 2024, USD Million
  • TABLE 116 Italy Menstrual Health Apps Market, 2025 - 2032, USD Million
  • TABLE 117 Italy Menstrual Health Apps Market by Platform, 2021 - 2024, USD Million
  • TABLE 118 Italy Menstrual Health Apps Market by Platform, 2025 - 2032, USD Million
  • TABLE 119 Italy Menstrual Health Apps Market by Application, 2021 - 2024, USD Million
  • TABLE 120 Italy Menstrual Health Apps Market by Application, 2025 - 2032, USD Million
  • TABLE 121 Rest of Europe Menstrual Health Apps Market, 2021 - 2024, USD Million
  • TABLE 122 Rest of Europe Menstrual Health Apps Market, 2025 - 2032, USD Million
  • TABLE 123 Rest of Europe Menstrual Health Apps Market by Platform, 2021 - 2024, USD Million
  • TABLE 124 Rest of Europe Menstrual Health Apps Market by Platform, 2025 - 2032, USD Million
  • TABLE 125 Rest of Europe Menstrual Health Apps Market by Application, 2021 - 2024, USD Million
  • TABLE 126 Rest of Europe Menstrual Health Apps Market by Application, 2025 - 2032, USD Million
  • TABLE 127 Asia Pacific Menstrual Health Apps Market, 2021 - 2024, USD Million
  • TABLE 128 Asia Pacific Menstrual Health Apps Market, 2025 - 2032, USD Million
  • TABLE 129 Asia Pacific Menstrual Health Apps Market by Platform, 2021 - 2024, USD Million
  • TABLE 130 Asia Pacific Menstrual Health Apps Market by Platform, 2025 - 2032, USD Million
  • TABLE 131 Asia Pacific Android Market by Country, 2021 - 2024, USD Million
  • TABLE 132 Asia Pacific Android Market by Country, 2025 - 2032, USD Million
  • TABLE 133 Asia Pacific iOS Market by Country, 2021 - 2024, USD Million
  • TABLE 134 Asia Pacific iOS Market by Country, 2025 - 2032, USD Million
  • TABLE 135 Asia Pacific Menstrual Health Apps Market by Application, 2021 - 2024, USD Million
  • TABLE 136 Asia Pacific Menstrual Health Apps Market by Application, 2025 - 2032, USD Million
  • TABLE 137 Asia Pacific Period Cycle Tracking Market by Country, 2021 - 2024, USD Million
  • TABLE 138 Asia Pacific Period Cycle Tracking Market by Country, 2025 - 2032, USD Million
  • TABLE 139 Asia Pacific Fertility & Ovulation Management Market by Country, 2021 - 2024, USD Million
  • TABLE 140 Asia Pacific Fertility & Ovulation Management Market by Country, 2025 - 2032, USD Million
  • TABLE 141 Asia Pacific Menstrual Health Management Market by Country, 2021 - 2024, USD Million
  • TABLE 142 Asia Pacific Menstrual Health Management Market by Country, 2025 - 2032, USD Million
  • TABLE 143 Asia Pacific Menstrual Health Apps Market by Country, 2021 - 2024, USD Million
  • TABLE 144 Asia Pacific Menstrual Health Apps Market by Country, 2025 - 2032, USD Million
  • TABLE 145 China Menstrual Health Apps Market, 2021 - 2024, USD Million
  • TABLE 146 China Menstrual Health Apps Market, 2025 - 2032, USD Million
  • TABLE 147 China Menstrual Health Apps Market by Platform, 2021 - 2024, USD Million
  • TABLE 148 China Menstrual Health Apps Market by Platform, 2025 - 2032, USD Million
  • TABLE 149 China Menstrual Health Apps Market by Application, 2021 - 2024, USD Million
  • TABLE 150 China Menstrual Health Apps Market by Application, 2025 - 2032, USD Million
  • TABLE 151 Japan Menstrual Health Apps Market, 2021 - 2024, USD Million
  • TABLE 152 Japan Menstrual Health Apps Market, 2025 - 2032, USD Million
  • TABLE 153 Japan Menstrual Health Apps Market by Platform, 2021 - 2024, USD Million
  • TABLE 154 Japan Menstrual Health Apps Market by Platform, 2025 - 2032, USD Million
  • TABLE 155 Japan Menstrual Health Apps Market by Application, 2021 - 2024, USD Million
  • TABLE 156 Japan Menstrual Health Apps Market by Application, 2025 - 2032, USD Million
  • TABLE 157 India Menstrual Health Apps Market, 2021 - 2024, USD Million
  • TABLE 158 India Menstrual Health Apps Market, 2025 - 2032, USD Million
  • TABLE 159 India Menstrual Health Apps Market by Platform, 2021 - 2024, USD Million
  • TABLE 160 India Menstrual Health Apps Market by Platform, 2025 - 2032, USD Million
  • TABLE 161 India Menstrual Health Apps Market by Application, 2021 - 2024, USD Million
  • TABLE 162 India Menstrual Health Apps Market by Application, 2025 - 2032, USD Million
  • TABLE 163 South Korea Menstrual Health Apps Market, 2021 - 2024, USD Million
  • TABLE 164 South Korea Menstrual Health Apps Market, 2025 - 2032, USD Million
  • TABLE 165 South Korea Menstrual Health Apps Market by Platform, 2021 - 2024, USD Million
  • TABLE 166 South Korea Menstrual Health Apps Market by Platform, 2025 - 2032, USD Million
  • TABLE 167 South Korea Menstrual Health Apps Market by Application, 2021 - 2024, USD Million
  • TABLE 168 South Korea Menstrual Health Apps Market by Application, 2025 - 2032, USD Million
  • TABLE 169 Australia Menstrual Health Apps Market, 2021 - 2024, USD Million
  • TABLE 170 Australia Menstrual Health Apps Market, 2025 - 2032, USD Million
  • TABLE 171 Australia Menstrual Health Apps Market by Platform, 2021 - 2024, USD Million
  • TABLE 172 Australia Menstrual Health Apps Market by Platform, 2025 - 2032, USD Million
  • TABLE 173 Australia Menstrual Health Apps Market by Application, 2021 - 2024, USD Million
  • TABLE 174 Australia Menstrual Health Apps Market by Application, 2025 - 2032, USD Million
  • TABLE 175 Malaysia Menstrual Health Apps Market, 2021 - 2024, USD Million
  • TABLE 176 Malaysia Menstrual Health Apps Market, 2025 - 2032, USD Million
  • TABLE 177 Malaysia Menstrual Health Apps Market by Platform, 2021 - 2024, USD Million
  • TABLE 178 Malaysia Menstrual Health Apps Market by Platform, 2025 - 2032, USD Million
  • TABLE 179 Malaysia Menstrual Health Apps Market by Application, 2021 - 2024, USD Million
  • TABLE 180 Malaysia Menstrual Health Apps Market by Application, 2025 - 2032, USD Million
  • TABLE 181 Rest of Asia Pacific Menstrual Health Apps Market, 2021 - 2024, USD Million
  • TABLE 182 Rest of Asia Pacific Menstrual Health Apps Market, 2025 - 2032, USD Million
  • TABLE 183 Rest of Asia Pacific Menstrual Health Apps Market by Platform, 2021 - 2024, USD Million
  • TABLE 184 Rest of Asia Pacific Menstrual Health Apps Market by Platform, 2025 - 2032, USD Million
  • TABLE 185 Rest of Asia Pacific Menstrual Health Apps Market by Application, 2021 - 2024, USD Million
  • TABLE 186 Rest of Asia Pacific Menstrual Health Apps Market by Application, 2025 - 2032, USD Million
  • TABLE 187 LAMEA Menstrual Health Apps Market, 2021 - 2024, USD Million
  • TABLE 188 LAMEA Menstrual Health Apps Market, 2025 - 2032, USD Million
  • TABLE 189 LAMEA Menstrual Health Apps Market by Platform, 2021 - 2024, USD Million
  • TABLE 190 LAMEA Menstrual Health Apps Market by Platform, 2025 - 2032, USD Million
  • TABLE 191 LAMEA Android Market by Country, 2021 - 2024, USD Million
  • TABLE 192 LAMEA Android Market by Country, 2025 - 2032, USD Million
  • TABLE 193 LAMEA iOS Market by Country, 2021 - 2024, USD Million
  • TABLE 194 LAMEA iOS Market by Country, 2025 - 2032, USD Million
  • TABLE 195 LAMEA Menstrual Health Apps Market by Application, 2021 - 2024, USD Million
  • TABLE 196 LAMEA Menstrual Health Apps Market by Application, 2025 - 2032, USD Million
  • TABLE 197 LAMEA Period Cycle Tracking Market by Country, 2021 - 2024, USD Million
  • TABLE 198 LAMEA Period Cycle Tracking Market by Country, 2025 - 2032, USD Million
  • TABLE 199 LAMEA Fertility & Ovulation Management Market by Country, 2021 - 2024, USD Million
  • TABLE 200 LAMEA Fertility & Ovulation Management Market by Country, 2025 - 2032, USD Million
  • TABLE 201 LAMEA Menstrual Health Management Market by Country, 2021 - 2024, USD Million
  • TABLE 202 LAMEA Menstrual Health Management Market by Country, 2025 - 2032, USD Million
  • TABLE 203 LAMEA Menstrual Health Apps Market by Country, 2021 - 2024, USD Million
  • TABLE 204 LAMEA Menstrual Health Apps Market by Country, 2025 - 2032, USD Million
  • TABLE 205 Brazil Menstrual Health Apps Market, 2021 - 2024, USD Million
  • TABLE 206 Brazil Menstrual Health Apps Market, 2025 - 2032, USD Million
  • TABLE 207 Brazil Menstrual Health Apps Market by Platform, 2021 - 2024, USD Million
  • TABLE 208 Brazil Menstrual Health Apps Market by Platform, 2025 - 2032, USD Million
  • TABLE 209 Brazil Menstrual Health Apps Market by Application, 2021 - 2024, USD Million
  • TABLE 210 Brazil Menstrual Health Apps Market by Application, 2025 - 2032, USD Million
  • TABLE 211 Argentina Menstrual Health Apps Market, 2021 - 2024, USD Million
  • TABLE 212 Argentina Menstrual Health Apps Market, 2025 - 2032, USD Million
  • TABLE 213 Argentina Menstrual Health Apps Market by Platform, 2021 - 2024, USD Million
  • TABLE 214 Argentina Menstrual Health Apps Market by Platform, 2025 - 2032, USD Million
  • TABLE 215 Argentina Menstrual Health Apps Market by Application, 2021 - 2024, USD Million
  • TABLE 216 Argentina Menstrual Health Apps Market by Application, 2025 - 2032, USD Million
  • TABLE 217 UAE Menstrual Health Apps Market, 2021 - 2024, USD Million
  • TABLE 218 UAE Menstrual Health Apps Market, 2025 - 2032, USD Million
  • TABLE 219 UAE Menstrual Health Apps Market by Platform, 2021 - 2024, USD Million
  • TABLE 220 UAE Menstrual Health Apps Market by Platform, 2025 - 2032, USD Million
  • TABLE 221 UAE Menstrual Health Apps Market by Application, 2021 - 2024, USD Million
  • TABLE 222 UAE Menstrual Health Apps Market by Application, 2025 - 2032, USD Million
  • TABLE 223 Saudi Arabia Menstrual Health Apps Market, 2021 - 2024, USD Million
  • TABLE 224 Saudi Arabia Menstrual Health Apps Market, 2025 - 2032, USD Million
  • TABLE 225 Saudi Arabia Menstrual Health Apps Market by Platform, 2021 - 2024, USD Million
  • TABLE 226 Saudi Arabia Menstrual Health Apps Market by Platform, 2025 - 2032, USD Million
  • TABLE 227 Saudi Arabia Menstrual Health Apps Market by Application, 2021 - 2024, USD Million
  • TABLE 228 Saudi Arabia Menstrual Health Apps Market by Application, 2025 - 2032, USD Million
  • TABLE 229 South Africa Menstrual Health Apps Market, 2021 - 2024, USD Million
  • TABLE 230 South Africa Menstrual Health Apps Market, 2025 - 2032, USD Million
  • TABLE 231 South Africa Menstrual Health Apps Market by Platform, 2021 - 2024, USD Million
  • TABLE 232 South Africa Menstrual Health Apps Market by Platform, 2025 - 2032, USD Million
  • TABLE 233 South Africa Menstrual Health Apps Market by Application, 2021 - 2024, USD Million
  • TABLE 234 South Africa Menstrual Health Apps Market by Application, 2025 - 2032, USD Million
  • TABLE 235 Nigeria Menstrual Health Apps Market, 2021 - 2024, USD Million
  • TABLE 236 Nigeria Menstrual Health Apps Market, 2025 - 2032, USD Million
  • TABLE 237 Nigeria Menstrual Health Apps Market by Platform, 2021 - 2024, USD Million
  • TABLE 238 Nigeria Menstrual Health Apps Market by Platform, 2025 - 2032, USD Million
  • TABLE 239 Nigeria Menstrual Health Apps Market by Application, 2021 - 2024, USD Million
  • TABLE 240 Nigeria Menstrual Health Apps Market by Application, 2025 - 2032, USD Million
  • TABLE 241 Rest of LAMEA Menstrual Health Apps Market, 2021 - 2024, USD Million
  • TABLE 242 Rest of LAMEA Menstrual Health Apps Market, 2025 - 2032, USD Million
  • TABLE 243 Rest of LAMEA Menstrual Health Apps Market by Platform, 2021 - 2024, USD Million
  • TABLE 244 Rest of LAMEA Menstrual Health Apps Market by Platform, 2025 - 2032, USD Million
  • TABLE 245 Rest of LAMEA Menstrual Health Apps Market by Application, 2021 - 2024, USD Million
  • TABLE 246 Rest of LAMEA Menstrual Health Apps Market by Application, 2025 - 2032, USD Million
  • TABLE 247 Key Information - Flo Health Inc.
  • TABLE 248 Key Information - Maven Clinic Co.
  • TABLE 249 Key Information - Willow Blossom Holdco Limited
  • TABLE 250 Key Information - NaturalCycles Nordic AB
  • TABLE 251 Key Information - Glow, Inc.
  • TABLE 252 Key Information - BioWink GmbH
  • TABLE 253 Key Information - Awesome Health Inc.
  • TABLE 254 Key Information - Feminina Group, Inc.
  • TABLE 255 Key Information - Joii Limited
  • TABLE 256 Key Information - Fitbit, Inc.

LIST OF FIGURES

  • FIG 1 Methodology for the research
  • FIG 2 Global Menstrual Health Apps Market, 2021 - 2032, USD Million
  • FIG 3 Key Factors Impacting Menstrual Health Apps Market
  • FIG 4 PORTER'S FIVE FORCES ANALYSIS - ARTIFICIAL INTELLIGENCE IN SPORTS MARKET
  • FIG 5 Value Chain Analysis - Menstrual Health Apps Market
  • FIG 6 Key Costumer Criteria - Menstrual Health Apps Market
  • FIG 7 Global Menstrual Health Apps Market share by Platform, 2024
  • FIG 8 Global Menstrual Health Apps Market share by Platform, 2032
  • FIG 9 Global Menstrual Health Apps Market by Platform, 2021 - 2032, USD Million
  • FIG 10 Global Menstrual Health Apps Market share by Application, 2024
  • FIG 11 Global Menstrual Health Apps Market share by Application, 2032
  • FIG 12 Global Menstrual Health Apps Market by Application, 2021 - 2032, USD Million
  • FIG 13 Global Menstrual Health Apps Market share by Region, 2024
  • FIG 14 Global Menstrual Health Apps Market share by Region, 2032
  • FIG 15 Global Menstrual Health Apps Market by Region, 2021 - 2032, USD Million
  • FIG 16 North America Menstrual Health Apps Market, 2021 - 2032, USD Million
  • FIG 17 North America Menstrual Health Apps Market share by Platform, 2024
  • FIG 18 North America Menstrual Health Apps Market share by Platform, 2032
  • FIG 19 North America Menstrual Health Apps Market by Platform, 2021 - 2032, USD Million
  • FIG 20 North America Menstrual Health Apps Market share by Application, 2024
  • FIG 21 North America Menstrual Health Apps Market share by Application, 2032
  • FIG 22 North America Menstrual Health Apps Market by Application, 2021 - 2032, USD Million
  • FIG 23 North America Menstrual Health Apps Market share by Country, 2024
  • FIG 24 North America Menstrual Health Apps Market share by Country, 2032
  • FIG 25 North America Menstrual Health Apps Market by Country, 2021 - 2032, USD Million
  • FIG 26 Europe Menstrual Health Apps Market, 2021 - 2032, USD Million
  • FIG 27 Europe Menstrual Health Apps Market share by Platform, 2024
  • FIG 28 Europe Menstrual Health Apps Market share by Platform, 2032
  • FIG 29 Europe Menstrual Health Apps Market by Platform, 2021 - 2032, USD Million
  • FIG 30 Europe Menstrual Health Apps Market share by Application, 2024
  • FIG 31 Europe Menstrual Health Apps Market share by Application, 2032
  • FIG 32 Europe Menstrual Health Apps Market by Application, 2021 - 2032, USD Million
  • FIG 33 Europe Menstrual Health Apps Market share by Country, 2024
  • FIG 34 Europe Menstrual Health Apps Market share by Country, 2032
  • FIG 35 Europe Menstrual Health Apps Market by Country, 2021 - 2032, USD Million
  • FIG 36 Asia Pacific Menstrual Health Apps Market, 2021 - 2032, USD Million
  • FIG 37 Asia Pacific Menstrual Health Apps Market share by Platform, 2024
  • FIG 38 Asia Pacific Menstrual Health Apps Market share by Platform, 2032
  • FIG 39 Asia Pacific Menstrual Health Apps Market by Platform, 2021 - 2032, USD Million
  • FIG 40 Asia Pacific Menstrual Health Apps Market share by Application, 2024
  • FIG 41 Asia Pacific Menstrual Health Apps Market share by Application, 2032
  • FIG 42 Asia Pacific Menstrual Health Apps Market by Application, 2021 - 2032, USD Million
  • FIG 43 Asia Pacific Menstrual Health Apps Market share by Country, 2024
  • FIG 44 Asia Pacific Menstrual Health Apps Market share by Country, 2032
  • FIG 45 Asia Pacific Menstrual Health Apps Market by Country, 2021 - 2032, USD Million
  • FIG 46 LAMEA Menstrual Health Apps Market, 2021 - 2032, USD Million
  • FIG 47 LAMEA Menstrual Health Apps Market share by Platform, 2024
  • FIG 48 LAMEA Menstrual Health Apps Market share by Platform, 2032
  • FIG 49 LAMEA Menstrual Health Apps Market by Platform, 2021 - 2032, USD Million
  • FIG 50 LAMEA Menstrual Health Apps Market share by Application, 2024
  • FIG 51 LAMEA Menstrual Health Apps Market share by Application, 2032
  • FIG 52 LAMEA Menstrual Health Apps Market by Application, 2021 - 2032, USD Million
  • FIG 53 LAMEA Menstrual Health Apps Market share by Country, 2024
  • FIG 54 LAMEA Menstrual Health Apps Market share by Country, 2032
  • FIG 55 LAMEA Menstrual Health Apps Market by Country, 2021 - 2032, USD Million
  • FIG 56 Recent strategies and developments: Flo Health Inc.
  • FIG 57 Recent strategies and developments: BioWink GmbH
目次

The Global Menstrual Health Apps Market size is expected to reach $6.90 billion by 2032, rising at a market growth of 19.9% CAGR during the forecast period.

Android has emerged as a dominant platform in the global menstrual health apps market due to its widespread usage, affordability, and open-source nature. With a significant share of the global smartphone market, particularly in emerging economies, Android provides an inclusive digital environment that supports women's health management through mobile health applications. Menstrual health apps on Android offer features like cycle tracking, symptom logging, ovulation prediction, reminders, and personalized health insights.

Market Growth Factors

The past decade has witnessed a transformative shift in how women perceive and manage their reproductive health. Across the globe, particularly in emerging markets and urban areas, there has been a significant rise in awareness about menstrual hygiene, reproductive health, and the broader implications of hormonal health. As women become more informed, there is an increasing tendency toward proactive health management, especially through digital tools that offer real-time insights, reminders, and tracking features. In conclusion, as women take greater control of their health with a proactive and informed mindset, menstrual health apps are increasingly viewed not just as utilities, but as essential tools in maintaining hormonal and reproductive wellness.

Additionally, The evolution of digital health tools has been catalyzed by significant technological breakthroughs, particularly in the realms of mobile computing, artificial intelligence (AI), and data analytics. Menstrual health apps have capitalized on these advancements to offer personalized, predictive, and increasingly accurate user experiences. Instead of simply tracking dates, modern apps now analyze patterns across multiple cycles, track mood and symptom variability, and even predict fertility windows with impressive precision. In conclusion, the fusion of AI, analytics, and digital integrations has transformed menstrual health apps from simple trackers into intelligent wellness companions, greatly boosting their market appeal.

Market Restraining Factors

One of the most pressing restraints for the menstrual health apps market is the concern around data privacy and user security. These apps typically collect extremely sensitive personal information, ranging from menstrual cycles and fertility windows to sexual activity, mood, medication, and even lifestyle habits. For many users, especially in regions with weak privacy legislation or cultural sensitivities around reproductive health, the risk of data misuse is a significant deterrent to adoption. In conclusion, as long as concerns around digital surveillance, data commodification, and regulatory uncertainty persist, privacy and security will remain a critical obstacle to broader user adoption and market trust in menstrual health apps.

Value Chain Analysis

The value chain of the Menstrual Health Apps Market begins with Research & Development (R&D) to innovate accurate and reliable health tracking technologies. This is followed by software development and UX/UI design, focusing on creating user-friendly, intuitive apps. Data integration and privacy compliance ensure secure handling of sensitive user data. Marketing and user acquisition drive awareness and downloads, while distribution and platform management handle app availability across platforms. Post-launch, customer support and community engagement foster trust and user retention. Monetization and revenue management sustain the business, with a feedback loop and continuous improvement process feeding insights back into R&D and development for ongoing optimization.

COVID-19 Impact Analysis

The COVID-19 pandemic significantly accelerated the adoption of digital health technologies, and menstrual health apps were among the primary beneficiaries. With limited access to in-person healthcare services and increasing awareness of self-care, many individuals turned to digital platforms to manage their reproductive health. Menstrual tracking apps, in particular, experienced a surge in downloads as they provided users with remote, private, and convenient tools for tracking cycles, symptoms, and overall wellness. During the pandemic, more users across diverse demographics-including younger adolescents and individuals in rural or underserved regions-began using menstrual health apps. Thus, the COVID-19 pandemic had a positive impact on the market.

Platform Outlook

Based on platform, the menstrual health apps market is characterized into Android and iOS. The iOS segment procured 28% revenue share in the menstrual health apps market in 2024. The iOS platform, while catering to a comparatively smaller user base, is known for its premium app ecosystem and high user engagement. Menstrual health apps on iOS often emphasize sleek design, robust privacy features, and seamless integration with other Apple health services.

Application Outlook

On the basis of application, the menstrual health apps market is classified into period cycle tracking, fertility & ovulation management, and menstrual health management. The fertility & ovulation management segment recorded 29% revenue share in the menstrual health apps market in 2024. The fertility and ovulation management application serves a more targeted group of users, primarily those planning pregnancies or looking to avoid conception naturally. These apps utilize menstrual data, body temperature, hormonal cues, and ovulation prediction algorithms to guide users on their most fertile days.

Regional Outlook

Region-wise, the menstrual health apps market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America segment recorded 37% revenue share in the menstrual health apps market in 2024. North America represents a significant region in the menstrual health apps market, driven by high smartphone penetration, widespread digital literacy, and increasing awareness of women's health. The region benefits from a strong presence of established health tech companies and startups that continually innovate in the femtech space.

Recent Strategies Deployed in the Market

  • May-2025: Clue unveiled the "Connect the Dots" campaign to spotlight overlooked patterns in female health data. The initiative aims to empower users and researchers to better understand health signals, bridging the knowledge gap in women's health by promoting open dialogue and enhancing the utility of menstrual health tracking.
  • Nov-2024: Flo Health Inc. teamed up with FemTech India, launched the "Pass It On" initiative to increase menstrual health awareness. The project promotes knowledge-sharing among women across generations, highlighting Flo's commitment to education and empowerment in the evolving menstrual health apps market.
  • Aug-2024: Clue teamed up with Headspace to support women's mental health through guided meditations and stress-relief resources. This collaboration integrates mental well-being into menstrual tracking, offering holistic care via the app. The initiative reflects growing efforts to address emotional health as part of comprehensive menstrual health solutions.
  • Dec-2023: Clue unveiled "Clue24," a groundbreaking project aimed at closing the diagnosis gap for female health conditions like endometriosis and PCOS. The initiative seeks to improve diagnostic accuracy through real-world health data, supporting medical research and enhancing the impact of menstrual health tracking in the digital health space.
  • Oct-2023: Flo Health Inc. unveiled a new feature allowing male partners to support women during their menstrual cycles. This aims to promote shared responsibility and deeper relationship empathy, marking a strategic step in expanding inclusivity and awareness within the menstrual health app market.
  • Mar-2022: ELVIE unveiled its "Smart Bodies" campaign to promote awareness of female body intelligence and challenge outdated health norms. The initiative supports smarter conversations around women's health, indirectly influencing menstrual and reproductive health technology by empowering more women to engage with health tech, including menstrual tracking apps.

List of Key Companies Profiled

  • Flo Health Inc.
  • Maven Clinic Co.
  • Willow Blossom Holdco Limited (ELVIE)
  • NaturalCycles Nordic AB
  • Glow, Inc.
  • BioWink GmbH (Clue)
  • Awesome Health Inc. (Ava App)
  • Feminina Group, Inc. (Gennev)
  • Joii Limited
  • Fitbit, Inc. (Google LLC)

Global Menstrual Health Apps Market Report Segmentation

By Platform

  • Android
  • iOS

By Application

  • Period Cycle Tracking
  • Fertility & Ovulation Management
  • Menstrual Health Management

By Geography

  • North America
    • US
    • Canada
    • Mexico
    • Rest of North America
  • Europe
    • Germany
    • UK
    • France
    • Russia
    • Spain
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Malaysia
    • Rest of Asia Pacific
  • LAMEA
    • Brazil
    • Argentina
    • UAE
    • Saudi Arabia
    • South Africa
    • Nigeria
    • Rest of LAMEA

Table of Contents

Chapter 1. Market Scope & Methodology

  • 1.1 Market Definition
  • 1.2 Objectives
  • 1.3 Market Scope
  • 1.4 Segmentation
    • 1.4.1 Global Menstrual Health Apps Market, by Platform
    • 1.4.2 Global Menstrual Health Apps Market, by Application
    • 1.4.3 Global Menstrual Health Apps Market, by Geography
  • 1.5 Methodology for the research

Chapter 2. Market at a Glance

  • 2.1 Key Highlights

Chapter 3. Market Overview

  • 3.1 Introduction
    • 3.1.1 Overview
      • 3.1.1.1 Market Composition and Scenario
  • 3.2 Key Factors Impacting the Market
    • 3.2.1 Market Drivers
    • 3.2.2 Market Restraints
    • 3.2.3 Market Opportunities
    • 3.2.4 Market Challenges
  • 3.3 Porter Five Forces Analysis

Chapter 4. Recent Strategies Deployed in Menstrual Health Apps Market

Chapter 5. Value Chain Analysis of Menstrual Health Apps Market

  • 5.1 Research & Development (R&D)
  • 5.2 Software Development & UX/UI Design
  • 5.3 Data Integration & Privacy Compliance
  • 5.4 Marketing & User Acquisition
  • 5.5 Distribution & Platform Management
  • 5.6 Customer Support & Community Engagement
  • 5.7 Monetization & Revenue Management
  • 5.8 Feedback Loop & Continuous Improvement

Chapter 6. Key Costumer Criteria - Menstrual Health Apps Market

Chapter 7. Global Menstrual Health Apps Market by Platform

  • 7.1 Global Android Market by Region
  • 7.2 Global iOS Market by Region

Chapter 8. Global Menstrual Health Apps Market by Application

  • 8.1 Global Period Cycle Tracking Market by Region
  • 8.2 Global Fertility & Ovulation Management Market by Region
  • 8.3 Global Menstrual Health Management Market by Region

Chapter 9. Global Menstrual Health Apps Market by Region

  • 9.1 North America Menstrual Health Apps Market
    • 9.1.1 North America Menstrual Health Apps Market by Platform
      • 9.1.1.1 North America Android Market by Country
      • 9.1.1.2 North America iOS Market by Country
    • 9.1.2 North America Menstrual Health Apps Market by Application
      • 9.1.2.1 North America Period Cycle Tracking Market by Country
      • 9.1.2.2 North America Fertility & Ovulation Management Market by Country
      • 9.1.2.3 North America Menstrual Health Management Market by Country
    • 9.1.3 North America Menstrual Health Apps Market by Country
      • 9.1.3.1 US Menstrual Health Apps Market
        • 9.1.3.1.1 US Menstrual Health Apps Market by Platform
        • 9.1.3.1.2 US Menstrual Health Apps Market by Application
      • 9.1.3.2 Canada Menstrual Health Apps Market
        • 9.1.3.2.1 Canada Menstrual Health Apps Market by Platform
        • 9.1.3.2.2 Canada Menstrual Health Apps Market by Application
      • 9.1.3.3 Mexico Menstrual Health Apps Market
        • 9.1.3.3.1 Mexico Menstrual Health Apps Market by Platform
        • 9.1.3.3.2 Mexico Menstrual Health Apps Market by Application
      • 9.1.3.4 Rest of North America Menstrual Health Apps Market
        • 9.1.3.4.1 Rest of North America Menstrual Health Apps Market by Platform
        • 9.1.3.4.2 Rest of North America Menstrual Health Apps Market by Application
  • 9.2 Europe Menstrual Health Apps Market
    • 9.2.1 Europe Menstrual Health Apps Market by Platform
      • 9.2.1.1 Europe Android Market by Country
      • 9.2.1.2 Europe iOS Market by Country
    • 9.2.2 Europe Menstrual Health Apps Market by Application
      • 9.2.2.1 Europe Period Cycle Tracking Market by Country
      • 9.2.2.2 Europe Fertility & Ovulation Management Market by Country
      • 9.2.2.3 Europe Menstrual Health Management Market by Country
    • 9.2.3 Europe Menstrual Health Apps Market by Country
      • 9.2.3.1 Germany Menstrual Health Apps Market
        • 9.2.3.1.1 Germany Menstrual Health Apps Market by Platform
        • 9.2.3.1.2 Germany Menstrual Health Apps Market by Application
      • 9.2.3.2 UK Menstrual Health Apps Market
        • 9.2.3.2.1 UK Menstrual Health Apps Market by Platform
        • 9.2.3.2.2 UK Menstrual Health Apps Market by Application
      • 9.2.3.3 France Menstrual Health Apps Market
        • 9.2.3.3.1 France Menstrual Health Apps Market by Platform
        • 9.2.3.3.2 France Menstrual Health Apps Market by Application
      • 9.2.3.4 Russia Menstrual Health Apps Market
        • 9.2.3.4.1 Russia Menstrual Health Apps Market by Platform
        • 9.2.3.4.2 Russia Menstrual Health Apps Market by Application
      • 9.2.3.5 Spain Menstrual Health Apps Market
        • 9.2.3.5.1 Spain Menstrual Health Apps Market by Platform
        • 9.2.3.5.2 Spain Menstrual Health Apps Market by Application
      • 9.2.3.6 Italy Menstrual Health Apps Market
        • 9.2.3.6.1 Italy Menstrual Health Apps Market by Platform
        • 9.2.3.6.2 Italy Menstrual Health Apps Market by Application
      • 9.2.3.7 Rest of Europe Menstrual Health Apps Market
        • 9.2.3.7.1 Rest of Europe Menstrual Health Apps Market by Platform
        • 9.2.3.7.2 Rest of Europe Menstrual Health Apps Market by Application
  • 9.3 Asia Pacific Menstrual Health Apps Market
    • 9.3.1 Asia Pacific Menstrual Health Apps Market by Platform
      • 9.3.1.1 Asia Pacific Android Market by Country
      • 9.3.1.2 Asia Pacific iOS Market by Country
    • 9.3.2 Asia Pacific Menstrual Health Apps Market by Application
      • 9.3.2.1 Asia Pacific Period Cycle Tracking Market by Country
      • 9.3.2.2 Asia Pacific Fertility & Ovulation Management Market by Country
      • 9.3.2.3 Asia Pacific Menstrual Health Management Market by Country
    • 9.3.3 Asia Pacific Menstrual Health Apps Market by Country
      • 9.3.3.1 China Menstrual Health Apps Market
        • 9.3.3.1.1 China Menstrual Health Apps Market by Platform
        • 9.3.3.1.2 China Menstrual Health Apps Market by Application
      • 9.3.3.2 Japan Menstrual Health Apps Market
        • 9.3.3.2.1 Japan Menstrual Health Apps Market by Platform
        • 9.3.3.2.2 Japan Menstrual Health Apps Market by Application
      • 9.3.3.3 India Menstrual Health Apps Market
        • 9.3.3.3.1 India Menstrual Health Apps Market by Platform
        • 9.3.3.3.2 India Menstrual Health Apps Market by Application
      • 9.3.3.4 South Korea Menstrual Health Apps Market
        • 9.3.3.4.1 South Korea Menstrual Health Apps Market by Platform
        • 9.3.3.4.2 South Korea Menstrual Health Apps Market by Application
      • 9.3.3.5 Australia Menstrual Health Apps Market
        • 9.3.3.5.1 Australia Menstrual Health Apps Market by Platform
        • 9.3.3.5.2 Australia Menstrual Health Apps Market by Application
      • 9.3.3.6 Malaysia Menstrual Health Apps Market
        • 9.3.3.6.1 Malaysia Menstrual Health Apps Market by Platform
        • 9.3.3.6.2 Malaysia Menstrual Health Apps Market by Application
      • 9.3.3.7 Rest of Asia Pacific Menstrual Health Apps Market
        • 9.3.3.7.1 Rest of Asia Pacific Menstrual Health Apps Market by Platform
        • 9.3.3.7.2 Rest of Asia Pacific Menstrual Health Apps Market by Application
  • 9.4 LAMEA Menstrual Health Apps Market
    • 9.4.1 LAMEA Menstrual Health Apps Market by Platform
      • 9.4.1.1 LAMEA Android Market by Country
      • 9.4.1.2 LAMEA iOS Market by Country
    • 9.4.2 LAMEA Menstrual Health Apps Market by Application
      • 9.4.2.1 LAMEA Period Cycle Tracking Market by Country
      • 9.4.2.2 LAMEA Fertility & Ovulation Management Market by Country
      • 9.4.2.3 LAMEA Menstrual Health Management Market by Country
    • 9.4.3 LAMEA Menstrual Health Apps Market by Country
      • 9.4.3.1 Brazil Menstrual Health Apps Market
        • 9.4.3.1.1 Brazil Menstrual Health Apps Market by Platform
        • 9.4.3.1.2 Brazil Menstrual Health Apps Market by Application
      • 9.4.3.2 Argentina Menstrual Health Apps Market
        • 9.4.3.2.1 Argentina Menstrual Health Apps Market by Platform
        • 9.4.3.2.2 Argentina Menstrual Health Apps Market by Application
      • 9.4.3.3 UAE Menstrual Health Apps Market
        • 9.4.3.3.1 UAE Menstrual Health Apps Market by Platform
        • 9.4.3.3.2 UAE Menstrual Health Apps Market by Application
      • 9.4.3.4 Saudi Arabia Menstrual Health Apps Market
        • 9.4.3.4.1 Saudi Arabia Menstrual Health Apps Market by Platform
        • 9.4.3.4.2 Saudi Arabia Menstrual Health Apps Market by Application
      • 9.4.3.5 South Africa Menstrual Health Apps Market
        • 9.4.3.5.1 South Africa Menstrual Health Apps Market by Platform
        • 9.4.3.5.2 South Africa Menstrual Health Apps Market by Application
      • 9.4.3.6 Nigeria Menstrual Health Apps Market
        • 9.4.3.6.1 Nigeria Menstrual Health Apps Market by Platform
        • 9.4.3.6.2 Nigeria Menstrual Health Apps Market by Application
      • 9.4.3.7 Rest of LAMEA Menstrual Health Apps Market
        • 9.4.3.7.1 Rest of LAMEA Menstrual Health Apps Market by Platform
        • 9.4.3.7.2 Rest of LAMEA Menstrual Health Apps Market by Application

Chapter 10. Company Profiles

  • 10.1 Flo Health Inc.
    • 10.1.1 Company Overview
    • 10.1.2 Recent strategies and developments:
      • 10.1.2.1 Partnerships, Collaborations, and Agreements:
      • 10.1.2.2 Product Launches and Product Expansions:
  • 10.2 Maven Clinic Co.
    • 10.2.1 Company Overview
  • 10.3 Willow Blossom Holdco Limited (ELVIE)
    • 10.3.1 Company Overview
    • 10.3.2 Recent strategies and developments:
      • 10.3.2.1 Product Launches and Product Expansions:
  • 10.4 NaturalCycles Nordic AB
    • 10.4.1 Company Overview
  • 10.5 Glow, Inc.
    • 10.5.1 Company Overview
  • 10.6 BioWink GmbH (Clue)
    • 10.6.1 Company Overview
    • 10.6.2 Recent strategies and developments:
      • 10.6.2.1 Partnerships, Collaborations, and Agreements:
      • 10.6.2.2 Product Launches and Product Expansions:
  • 10.7 Awesome Health Inc. (Ava App)
    • 10.7.1 Company Overview
  • 10.8 Feminina Group, Inc. (Gennev)
    • 10.8.1 Company Overview
  • 10.9 Joii Limited
    • 10.9.1 Company Overview
  • 10.10. Fitbit, Inc. (Google LLC)
    • 10.10.1 Company Overview
    • 10.10.2 Financial Analysis
    • 10.10.3 Segmental and Regional Analysis
    • 10.10.4 Research & Development Expenses

Chapter 11. Winning Imperatives of Menstrual Health Apps Market