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プログラマティック広告プラットフォームの世界市場

Programmatic Advertising Platform

出版日
ページ情報
英文 223 Pages
納期
即日から翌営業日
適宜更新あり
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=148.47円
プログラマティック広告プラットフォームの世界市場
出版日: 2025年07月09日
発行: Global Industry Analysts, Inc.
ページ情報: 英文 223 Pages
納期: 即日から翌営業日
GIIご利用のメリット
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概要

プログラマティック広告プラットフォームの世界市場は2030年までに867億米ドルに達する見込み

2024年に174億米ドルと推定されるプログラマティック広告プラットフォームの世界市場は、2024年から2030年にかけてCAGR 30.6%で成長し、2030年には867億米ドルに達すると予測されます。本レポートで分析したセグメントの1つであるリアルタイム入札は、CAGR 32.9%を記録し、分析期間終了時には528億米ドルに達すると予測されます。プライベートマーケットプレースセグメントの成長率は、分析期間中CAGR 28.4%と推定されます。

米国市場は52億米ドル、中国はCAGR29.3％で成長すると予測

米国のプログラマティック広告プラットフォーム市場は、2024年に52億米ドルと推定されます。世界第2位の経済大国である中国は、分析期間2024-2030年のCAGR29.3%で推移し、2030年までに127億米ドルの市場規模に達すると予測されています。その他の注目すべき地域別市場としては、日本とカナダがあり、分析期間中のCAGRはそれぞれ27.5％と25.6％と予測されています。欧州では、ドイツがCAGR 21.0%で成長すると予測されています。

世界のプログラマティック広告プラットフォーム市場- 主要動向と促進要因まとめ

プログラマティック広告プラットフォーム：自動化によるデジタルマーケティングの変革

プログラマティック広告プラットフォームは、リアルタイム入札（RTB）システムを通じてオンライン広告の売買と掲載を自動化するデジタルツールです。手作業で交渉や出稿を行うことが多い従来の広告手法とは異なり、プログラマティック広告は、アルゴリズムとデータを利用して、複数のチャネルやデバイスを横断し、適切なオーディエンスに適切なタイミングで広告を配信するよう最適化します。このプラットフォームにより、広告主は特定のデモグラフィック、行動、興味を正確にターゲティングし、広告キャンペーンの効果と効率を最大化することができます。広告購入プロセスを自動化し、データ主導のインサイトを活用することで、プログラマティック広告プラットフォームはデジタルマーケティングに革命をもたらし、企業はターゲットオーディエンスにより効果的にリーチし、より良い投資収益率（ROI）を達成できるようになりました。

技術の進歩はプログラマティック広告プラットフォームをどのように強化しているのか？

テクノロジーの進化により、プログラマティック広告プラットフォームの機能は大幅に強化され、より洗練され、効率的で効果的なものになっています。人工知能（AI）と機械学習がプログラマティック・プラットフォームに統合されたことで、より正確なオーディエンス・ターゲティングと広告キャンペーンのリアルタイム最適化が可能になり、広告のパフォーマンスと関連性が向上しました。高度なデータ分析とビッグデータ技術の開発により、これらのプラットフォームが膨大な量のデータを処理する能力が拡大し、消費者の行動や嗜好に関する深い洞察が得られるようになりました。クロスデバイス・トラッキングとアトリビューションの台頭により、複数のチャネルやデバイスにまたがる広告キャンペーンの効果を測定する能力が向上し、消費者のインタラクションをより全体的に把握できるようになりました。さらに、動的クリエイティブ最適化（DCO）技術の導入により、広告主は広告コンテンツをさまざまな視聴者層に合わせて自動的に調整し、エンゲージメントとコンバージョン率を高めることができるようになりました。このような技術的改善により、デジタル・マーケティング全体においてプログラマティック広告プラットフォームの導入が促進され、企業が広告活動においてより高い精度、効率性、拡張性を達成するのに役立っています。

プログラマティック広告プラットフォームの主な用途と利点とは？

プログラマティック広告プラットフォームは、様々なデジタルマーケティングチャネルで利用されており、キャンペーンのパフォーマンス、効率性、ROIを高める数多くのメリットを提供しています。ディスプレイ広告では、プログラマティック・プラットフォームは、ウェブサイトやモバイル・アプリでのリアルタイム入札や広告配置を可能にし、広告が最も関連性の高い視聴者層に届くようにします。動画広告では、YouTubeやソーシャルメディアなどのプラットフォームでターゲットを絞った広告配信を可能にし、さまざまな視聴者層に向けて動画コンテンツを最適化します。ソーシャルメディア広告におけるプログラマティック・プラットフォームの利用は、企業が特定のユーザー・グループの興味、行動、インタラクションに基づいてターゲットを絞り込み、エンゲージメントとコンバージョン率を向上させるのに役立ちます。プログラマティック広告プラットフォームの主な利点には、ターゲティング精度の向上、広告購入の効率化、リアルタイムのキャンペーン最適化、キャンペーン効果の測定向上などがあります。広告購入プロセスを自動化し、データ主導の洞察を活用することで、プログラマティック広告プラットフォームは広告主がより効果的かつ効率的なキャンペーンを実現し、投資収益率を最大化することを可能にします。

プログラマティック広告プラットフォーム市場の成長を促進する要因とは？

プログラマティック広告プラットフォーム市場の成長は、いくつかの要因によって牽引されています。デジタル広告へのシフトが進み、データ主導のマーケティング戦略への需要が高まっていることが重要な促進要因です。また、AI、機械学習、ビッグデータ解析の技術的進歩も、プログラマティック・プラットフォームの機能と精度を高めるため、市場の成長を後押ししています。モバイル広告や動画広告の採用が増加していることも、プログラマティック・プラットフォームの需要をさらに押し上げています。これらのチャネルでは、エンゲージメントとROIを最大化するために、高度なターゲティングとリアルタイムの最適化が必要だからです。さらに、eコマースの拡大やパーソナライズド・マーケティングの重要性の高まりは、企業が消費者により適切でタイムリーな広告を配信しようとしていることから、市場の成長に寄与しています。また、デジタル広告における透明性、説明責任、不正防止への注目が高まっていることも、プログラマティック・プラットフォームの採用を後押ししています。これらの要因が、デジタルマーケティング技術の継続的な革新と相まって、プログラマティック広告プラットフォーム市場の持続的成長を後押ししています。

セグメント

企業規模（大企業、中小企業）;取引形態（リアルタイム入札、プライベートマーケットプレース、自動保証）

調査対象企業の例

  • Adform
  • Adobe Systems, Inc.
  • AdRoll Advertising Limited
  • AppNexus, Inc.
  • Beeswax
  • Between Digital
  • Centro Incorporated
  • Connexity, Inc.
  • DataXu, Inc.
  • Fluct,Inc.
  • Google LLC
  • IPONWEB GmbH
  • MediaMath, Inc.
  • RhythmOne
  • Rocket Fuel Inc.
  • The Rubicon Project, Inc.
  • The Trade Desk
  • Turn Inc.
  • Verizon Digital Media Services
  • Yahoo!, Inc.

AIインテグレーション

私たちは、検証された専門家のコンテンツとAIツールによって、市場と競合情報を変革しています。

Global Industry Analystsは、一般的なLLMや業界別SLMのクエリに従う代わりに、ビデオ記録、ブログ、検索エンジン調査、大量の企業、製品/サービス、市場データなど、世界中の専門家から収集したコンテンツのリポジトリを構築しました。

関税影響係数

Global Industry Analystsは、本社の国、製造拠点、輸出入（完成品とOEM）に基づく企業の競争力の変化を予測しています。この複雑で多面的な市場力学は、売上原価（COGS）の増加、収益性の低下、サプライチェーンの再構築など、ミクロおよびマクロの市場力学の中でも特に競合他社に影響を与える見込みです。

目次

第1章 調査手法

第2章 エグゼクティブサマリー

  • 市場概要
  • 主要企業
  • 市場動向と促進要因
  • 世界市場の見通し

第3章 市場分析

  • 米国
  • カナダ
  • 日本
  • 中国
  • 欧州
  • フランス
  • ドイツ
  • イタリア
  • 英国
  • その他欧州
  • アジア太平洋
  • その他の地域

第4章 競合

目次
Product Code: MCP14234

Global Programmatic Advertising Platform Market to Reach US$86.7 Billion by 2030

The global market for Programmatic Advertising Platform estimated at US$17.4 Billion in the year 2024, is expected to reach US$86.7 Billion by 2030, growing at a CAGR of 30.6% over the analysis period 2024-2030. Real Time Bidding, one of the segments analyzed in the report, is expected to record a 32.9% CAGR and reach US$52.8 Billion by the end of the analysis period. Growth in the Private Marketplace segment is estimated at 28.4% CAGR over the analysis period.

The U.S. Market is Estimated at US$5.2 Billion While China is Forecast to Grow at 29.3% CAGR

The Programmatic Advertising Platform market in the U.S. is estimated at US$5.2 Billion in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$12.7 Billion by the year 2030 trailing a CAGR of 29.3% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 27.5% and 25.6% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 21.0% CAGR.

Global Programmatic Advertising Platform Market - Key Trends and Drivers Summarized

Programmatic Advertising Platform: Transforming Digital Marketing Through Automation

A programmatic advertising platform is a digital tool that automates the buying, selling, and placement of online ads through real-time bidding (RTB) systems. Unlike traditional advertising methods, which often involve manual negotiations and placements, programmatic advertising uses algorithms and data to optimize ad delivery to the right audience at the right time, across multiple channels and devices. This platform allows advertisers to target specific demographics, behaviors, and interests with precision, maximizing the effectiveness and efficiency of their ad campaigns. By automating the ad buying process and leveraging data-driven insights, programmatic advertising platforms have revolutionized digital marketing, enabling businesses to reach their target audiences more effectively and achieve better return on investment (ROI).

How Are Technological Advancements Enhancing Programmatic Advertising Platforms?

Technological advancements have significantly enhanced the capabilities of programmatic advertising platforms, making them more sophisticated, efficient, and effective. The integration of artificial intelligence (AI) and machine learning into programmatic platforms has enabled more accurate audience targeting and real-time optimization of ad campaigns, improving the performance and relevance of ads. The development of advanced data analytics and big data technologies has expanded the ability of these platforms to process vast amounts of data, providing deeper insights into consumer behavior and preferences. The rise of cross-device tracking and attribution has improved the ability to measure the effectiveness of ad campaigns across multiple channels and devices, enabling a more holistic view of consumer interactions. Additionally, the incorporation of dynamic creative optimization (DCO) technology has allowed advertisers to automatically tailor ad content to different audience segments, increasing engagement and conversion rates. These technological improvements are driving the adoption of programmatic advertising platforms across the digital marketing landscape, helping businesses achieve greater precision, efficiency, and scalability in their advertising efforts.

What Are the Key Applications and Benefits of Programmatic Advertising Platforms?

Programmatic advertising platforms are used across various digital marketing channels, offering numerous benefits that enhance campaign performance, efficiency, and ROI. In display advertising, programmatic platforms enable real-time bidding and ad placement across websites and mobile apps, ensuring that ads reach the most relevant audience segments. In video advertising, these platforms allow for targeted ad delivery on platforms like YouTube and social media, optimizing video content for different viewer demographics. The use of programmatic platforms in social media advertising helps businesses target specific user groups based on their interests, behaviors, and interactions, improving engagement and conversion rates. The primary benefits of programmatic advertising platforms include improved targeting accuracy, increased efficiency in ad buying, real-time campaign optimization, and better measurement of campaign effectiveness. By automating the ad buying process and leveraging data-driven insights, programmatic advertising platforms enable advertisers to achieve more effective and efficient campaigns, maximizing their return on investment.

What Factors Are Driving the Growth in the Programmatic Advertising Platform Market?

The growth in the Programmatic Advertising Platform market is driven by several factors. The increasing shift towards digital advertising and the growing demand for data-driven marketing strategies are significant drivers, as businesses seek to reach their target audiences more effectively in an increasingly digital world. Technological advancements in AI, machine learning, and big data analytics are also propelling market growth, as these innovations enhance the capabilities and precision of programmatic platforms. The rising adoption of mobile and video advertising is further boosting demand for programmatic platforms, as these channels require sophisticated targeting and real-time optimization to maximize engagement and ROI. Additionally, the expansion of e-commerce and the growing importance of personalized marketing are contributing to market growth, as businesses seek to deliver more relevant and timely ads to consumers. The increasing focus on transparency, accountability, and fraud prevention in digital advertising is also supporting the adoption of programmatic platforms, as these tools provide greater control and visibility over ad placements. These factors, combined with continuous innovation in digital marketing technology, are driving the sustained growth of the programmatic advertising platform market.

SCOPE OF STUDY:

The report analyzes the Programmatic Advertising Platform market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:

Enterprise Size (Large Enterprises, SMEs); Transaction Mode (Real Time Bidding, Private Marketplace, Automated Guaranteed)

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Select Competitors (Total 46 Featured) -

  • Adform
  • Adobe Systems, Inc.
  • AdRoll Advertising Limited
  • AppNexus, Inc.
  • Beeswax
  • Between Digital
  • Centro Incorporated
  • Connexity, Inc.
  • DataXu, Inc.
  • Fluct,Inc.
  • Google LLC
  • IPONWEB GmbH
  • MediaMath, Inc.
  • RhythmOne
  • Rocket Fuel Inc.
  • The Rubicon Project, Inc.
  • The Trade Desk
  • Turn Inc.
  • Verizon Digital Media Services
  • Yahoo!, Inc.

AI INTEGRATIONS

We're transforming market and competitive intelligence with validated expert content and AI tools.

Instead of following the general norm of querying LLMs and Industry-specific SLMs, we built repositories of content curated from domain experts worldwide including video transcripts, blogs, search engines research, and massive amounts of enterprise, product/service, and market data.

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by increasing the Cost of Goods Sold (COGS), reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • Tariff Impact on Global Supply Chain Patterns
    • Programmatic Advertising Platform - Global Key Competitors Percentage Market Share in 2025 (E)
    • Global Economic Update
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Rising Adoption of Digital Advertising Propels Market Growth
    • Increasing Focus on Targeted and Personalized Advertising Expands Addressable Market Opportunity
    • Surge in Demand for Real-Time Bidding (RTB) Platforms Drives Market Adoption
    • Growing Use of Data Analytics in Advertising Spurs Market Expansion
    • Development of Cross-Device Advertising Solutions Sustains Market Growth
    • Expansion of Programmatic Video Advertising Throws the Spotlight on Market Potential
    • Increasing Investments in Mobile Programmatic Advertising Generate New Opportunities
    • Growth in Demand for Transparency and Brand Safety Expands Addressable Market Horizons
    • Advancements in Programmatic TV Advertising Strengthen Business Case
    • Increasing Use of Programmatic Advertising in E-Commerce Spurs Market Expansion
    • Emergence of Header Bidding Solutions Throws Spotlight on Market Dynamics
    • Rising Demand for Programmatic Audio Advertising Generates New Opportunities
    • Growing Integration of Programmatic Advertising with Social Media Platforms Propels Market Growth
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Recent Past, Current & Future Analysis for Programmatic Advertising Platform by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 2: World 6-Year Perspective for Programmatic Advertising Platform by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2025 & 2030
    • TABLE 3: World Recent Past, Current & Future Analysis for Real Time Bidding by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 4: World 6-Year Perspective for Real Time Bidding by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 5: World Recent Past, Current & Future Analysis for Private Marketplace by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 6: World 6-Year Perspective for Private Marketplace by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 7: World Recent Past, Current & Future Analysis for Automated Guaranteed by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 8: World 6-Year Perspective for Automated Guaranteed by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 9: World Recent Past, Current & Future Analysis for Large Enterprises by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 10: World 6-Year Perspective for Large Enterprises by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 11: World Recent Past, Current & Future Analysis for SMEs by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 12: World 6-Year Perspective for SMEs by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 13: World Programmatic Advertising Platform Market Analysis of Annual Sales in US$ Million for Years 2015 through 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • Programmatic Advertising Platform Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
    • TABLE 14: USA Recent Past, Current & Future Analysis for Programmatic Advertising Platform by Transaction Mode - Real Time Bidding, Private Marketplace and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 15: USA 6-Year Perspective for Programmatic Advertising Platform by Transaction Mode - Percentage Breakdown of Value Sales for Real Time Bidding, Private Marketplace and Automated Guaranteed for the Years 2025 & 2030
    • TABLE 16: USA Recent Past, Current & Future Analysis for Programmatic Advertising Platform by Enterprise Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 17: USA 6-Year Perspective for Programmatic Advertising Platform by Enterprise Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2025 & 2030
  • CANADA
    • TABLE 18: Canada Recent Past, Current & Future Analysis for Programmatic Advertising Platform by Transaction Mode - Real Time Bidding, Private Marketplace and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 19: Canada 6-Year Perspective for Programmatic Advertising Platform by Transaction Mode - Percentage Breakdown of Value Sales for Real Time Bidding, Private Marketplace and Automated Guaranteed for the Years 2025 & 2030
    • TABLE 20: Canada Recent Past, Current & Future Analysis for Programmatic Advertising Platform by Enterprise Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 21: Canada 6-Year Perspective for Programmatic Advertising Platform by Enterprise Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2025 & 2030
  • JAPAN
    • Programmatic Advertising Platform Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
    • TABLE 22: Japan Recent Past, Current & Future Analysis for Programmatic Advertising Platform by Transaction Mode - Real Time Bidding, Private Marketplace and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 23: Japan 6-Year Perspective for Programmatic Advertising Platform by Transaction Mode - Percentage Breakdown of Value Sales for Real Time Bidding, Private Marketplace and Automated Guaranteed for the Years 2025 & 2030
    • TABLE 24: Japan Recent Past, Current & Future Analysis for Programmatic Advertising Platform by Enterprise Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 25: Japan 6-Year Perspective for Programmatic Advertising Platform by Enterprise Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2025 & 2030
  • CHINA
    • Programmatic Advertising Platform Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
    • TABLE 26: China Recent Past, Current & Future Analysis for Programmatic Advertising Platform by Transaction Mode - Real Time Bidding, Private Marketplace and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 27: China 6-Year Perspective for Programmatic Advertising Platform by Transaction Mode - Percentage Breakdown of Value Sales for Real Time Bidding, Private Marketplace and Automated Guaranteed for the Years 2025 & 2030
    • TABLE 28: China Recent Past, Current & Future Analysis for Programmatic Advertising Platform by Enterprise Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 29: China 6-Year Perspective for Programmatic Advertising Platform by Enterprise Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2025 & 2030
  • EUROPE
    • Programmatic Advertising Platform Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
    • TABLE 30: Europe Recent Past, Current & Future Analysis for Programmatic Advertising Platform by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 31: Europe 6-Year Perspective for Programmatic Advertising Platform by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2025 & 2030
    • TABLE 32: Europe Recent Past, Current & Future Analysis for Programmatic Advertising Platform by Transaction Mode - Real Time Bidding, Private Marketplace and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 33: Europe 6-Year Perspective for Programmatic Advertising Platform by Transaction Mode - Percentage Breakdown of Value Sales for Real Time Bidding, Private Marketplace and Automated Guaranteed for the Years 2025 & 2030
    • TABLE 34: Europe Recent Past, Current & Future Analysis for Programmatic Advertising Platform by Enterprise Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 35: Europe 6-Year Perspective for Programmatic Advertising Platform by Enterprise Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2025 & 2030
  • FRANCE
    • Programmatic Advertising Platform Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
    • TABLE 36: France Recent Past, Current & Future Analysis for Programmatic Advertising Platform by Transaction Mode - Real Time Bidding, Private Marketplace and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 37: France 6-Year Perspective for Programmatic Advertising Platform by Transaction Mode - Percentage Breakdown of Value Sales for Real Time Bidding, Private Marketplace and Automated Guaranteed for the Years 2025 & 2030
    • TABLE 38: France Recent Past, Current & Future Analysis for Programmatic Advertising Platform by Enterprise Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 39: France 6-Year Perspective for Programmatic Advertising Platform by Enterprise Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2025 & 2030
  • GERMANY
    • Programmatic Advertising Platform Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
    • TABLE 40: Germany Recent Past, Current & Future Analysis for Programmatic Advertising Platform by Transaction Mode - Real Time Bidding, Private Marketplace and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 41: Germany 6-Year Perspective for Programmatic Advertising Platform by Transaction Mode - Percentage Breakdown of Value Sales for Real Time Bidding, Private Marketplace and Automated Guaranteed for the Years 2025 & 2030
    • TABLE 42: Germany Recent Past, Current & Future Analysis for Programmatic Advertising Platform by Enterprise Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 43: Germany 6-Year Perspective for Programmatic Advertising Platform by Enterprise Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2025 & 2030
  • ITALY
    • TABLE 44: Italy Recent Past, Current & Future Analysis for Programmatic Advertising Platform by Transaction Mode - Real Time Bidding, Private Marketplace and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 45: Italy 6-Year Perspective for Programmatic Advertising Platform by Transaction Mode - Percentage Breakdown of Value Sales for Real Time Bidding, Private Marketplace and Automated Guaranteed for the Years 2025 & 2030
    • TABLE 46: Italy Recent Past, Current & Future Analysis for Programmatic Advertising Platform by Enterprise Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 47: Italy 6-Year Perspective for Programmatic Advertising Platform by Enterprise Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2025 & 2030
  • UNITED KINGDOM
    • Programmatic Advertising Platform Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
    • TABLE 48: UK Recent Past, Current & Future Analysis for Programmatic Advertising Platform by Transaction Mode - Real Time Bidding, Private Marketplace and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 49: UK 6-Year Perspective for Programmatic Advertising Platform by Transaction Mode - Percentage Breakdown of Value Sales for Real Time Bidding, Private Marketplace and Automated Guaranteed for the Years 2025 & 2030
    • TABLE 50: UK Recent Past, Current & Future Analysis for Programmatic Advertising Platform by Enterprise Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 51: UK 6-Year Perspective for Programmatic Advertising Platform by Enterprise Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2025 & 2030
  • REST OF EUROPE
    • TABLE 52: Rest of Europe Recent Past, Current & Future Analysis for Programmatic Advertising Platform by Transaction Mode - Real Time Bidding, Private Marketplace and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 53: Rest of Europe 6-Year Perspective for Programmatic Advertising Platform by Transaction Mode - Percentage Breakdown of Value Sales for Real Time Bidding, Private Marketplace and Automated Guaranteed for the Years 2025 & 2030
    • TABLE 54: Rest of Europe Recent Past, Current & Future Analysis for Programmatic Advertising Platform by Enterprise Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 55: Rest of Europe 6-Year Perspective for Programmatic Advertising Platform by Enterprise Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2025 & 2030
  • ASIA-PACIFIC
    • Programmatic Advertising Platform Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
    • TABLE 56: Asia-Pacific Recent Past, Current & Future Analysis for Programmatic Advertising Platform by Transaction Mode - Real Time Bidding, Private Marketplace and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 57: Asia-Pacific 6-Year Perspective for Programmatic Advertising Platform by Transaction Mode - Percentage Breakdown of Value Sales for Real Time Bidding, Private Marketplace and Automated Guaranteed for the Years 2025 & 2030
    • TABLE 58: Asia-Pacific Recent Past, Current & Future Analysis for Programmatic Advertising Platform by Enterprise Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 59: Asia-Pacific 6-Year Perspective for Programmatic Advertising Platform by Enterprise Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2025 & 2030
  • REST OF WORLD
    • TABLE 60: Rest of World Recent Past, Current & Future Analysis for Programmatic Advertising Platform by Transaction Mode - Real Time Bidding, Private Marketplace and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 61: Rest of World 6-Year Perspective for Programmatic Advertising Platform by Transaction Mode - Percentage Breakdown of Value Sales for Real Time Bidding, Private Marketplace and Automated Guaranteed for the Years 2025 & 2030
    • TABLE 62: Rest of World Recent Past, Current & Future Analysis for Programmatic Advertising Platform by Enterprise Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 63: Rest of World 6-Year Perspective for Programmatic Advertising Platform by Enterprise Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2025 & 2030

IV. COMPETITION