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アーバン・ツーリズムの世界市場

Urban Tourism

出版日
ページ情報
英文 178 Pages
納期
即日から翌営業日
適宜更新あり
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価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=144.76円
アーバン・ツーリズムの世界市場
出版日: 2025年06月03日
発行: Global Industry Analysts, Inc.
ページ情報: 英文 178 Pages
納期: 即日から翌営業日
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  • 概要
  • 目次
概要

アーバン・ツーリズムの世界市場は2030年までに103億米ドルに達する見込み

2024年に75億米ドルと推定されるアーバン・ツーリズムの世界市場は、2024年から2030年にかけてCAGR 5.3%で成長し、2030年には103億米ドルに達すると予測されます。本レポートで分析したセグメントの1つであるレジャー目的訪問は、CAGR 5.5％を記録し、分析期間終了時には44億米ドルに達すると予想されます。娯楽目的訪問セグメントの成長率は、分析期間中CAGR 4.0％と推定されます。

米国市場は20億米ドルと推定、中国はCAGR 5.2％で成長予測

米国のアーバン・ツーリズム市場は、2024年には20億米ドルになると推定されます。世界第2位の経済大国である中国は、2030年までに17億米ドルの市場規模に達すると予測され、分析期間2024-2030年のCAGRは5.2%です。その他の注目すべき地域別市場としては、日本とカナダがあり、分析期間中のCAGRはそれぞれ5.0％と4.5％と予測されています。欧州では、ドイツがCAGR 4.3%で成長すると予測されています。

世界のアーバン・ツーリズム市場- 主要動向と促進要因のまとめ

なぜ都市が現代の旅行欲望の震源地になりつつあるのか？

世界中の都市が、ますます洗練された旅行者の期待に応えるダイナミックで多面的な目的地へと進化するにつれ、アーバン・ツーリズムはかつてない盛り上がりを見せています。今や都市は、単なる中継地や通過点にとどまらず、豊かな文化、食、建築、体験の深みを提供する主要な目的地そのものとなっています。その魅力は、歴史的なランドマークや博物館から、最先端のアートギャラリー、コンサート会場、ミシュランの星付きレストランまで、さまざまなアトラクションが徒歩圏内やコネクテッド・インフラの中でコンパクトにアクセスできることにあります。現代の旅行者、特にミレニアル世代とZ世代は、本物の、没入感のある、社会的に共有可能な体験を渇望しており、都心部はそれを提供するユニークな態勢を整えています。さらに、格安航空会社や都市間交通網の世界の拡大により、都市を飛び回ることがより現実的になり、「マイクロケーション（小旅行）」や週末を利用した長期旅行が増加しています。また、都市は「スマート・ツーリズム」構想の実験場となり、デジタル・イノベーションと都市の魅力を融合させ、シームレスでテクノロジーを駆使した旅行体験を提供しています。モバイル・ベースのシティ・ガイドから、非接触型ミュージアムへの入場、AIを活用した旅程計画まで、各都市は、ハイパーコネクテッドな世界旅行者の期待に応えるべく、サービス内容を整えつつあります。

テクノロジーはどのようにエクスペリエンス・デザインを再構築しているのか？

技術革新は、旅行者と都市との関わり方を根本的に変え、利便性、パーソナライゼーション、リアルタイムの適応性を高めています。拡張現実（AR）や仮想現実（VR）をシティ・ツアーに利用することで、観光客は歴史的な復元を視覚化したり、ゲーム化された近隣地域の探索に参加したりすることができます。モバイル・アプリは、交通システム、予約プラットフォーム、地理的位置のレビューを統合し、旅行者に旅程の直感的なコントロールを提供します。スマートキオスク、双方向デジタルサイネージ、多言語音声アシスタンスは、特にアジアや欧州の多くの主要な都市観光地で、今や標準となっています。人工知能もまた、観光客の流れや行動パターンの分析に利用され、都市が混雑を管理し、都市計画を改善することを可能にしています。デジタル決済システムと非接触型取引は、パンデミック後の旅行回復期における安全性を高めただけでなく、消費のしやすさも向上させました。さらに、データ分析ツールは、地方自治体や企業が旅行者の属性や嗜好に基づいてサービスを調整するのに役立ち、より包括的で経済的に有益な観光エコシステムを育成しています。スマートシティが例外ではなく標準になるにつれ、アーバン・ツーリズムへのテクノロジーの統合は深まり続けています。

アーバン・ツーリズムにおいて、文化、コミュニティ、創造的経済はどのような役割を果たすのか？

文化的な活気と地域の信頼性は、一般的で商品化された体験にますます興味を示さなくなった都市観光客を惹きつける上で、重要な資産となっています。都市は、お祭り、遺産の修復、ストリートアート、グルメツーリズム、先住民の工芸品や音楽、物語を紹介するクリエイティブな地区などを通じて、自らのブランドを再構築しています。地域に根ざしたツーリズムの取り組みは、ガイド付きの近隣散策から住民の家での料理教室まで、旅行者が地元の生活とより有意義につながることを可能にしています。さらに、「ブリージャー（ビジネス＋レジャー）」トレンドの台頭により、都市は観光客だけでなく、豊かな文化を重ね合わせた都市での長期滞在を求めるデジタルノマドやハイブリッドワーカーにも対応するようになっています。アーバン・ツーリズムはまた、ギグ・エコノミーやクリエイター・エコノミーとも密接に結びついており、地元の人々がオーダーメイドのツアーや撮影会、ユニークなAirbnb体験を提供しています。ベルリン、ソウル、ケープタウン、ブエノスアイレスなど、文化インフラを支援し投資している都市は、世界の混乱の中でも持続的な観光流入の恩恵を受けています。このような文化、商業、コミュニティの融合により、都市は創造性と消費の両方の拠点として位置づけられ、アーバン・ツーリズムモデルを再定義しています。

世界のアーバン・ツーリズムの成長加速の原動力は？

アーバン・ツーリズム市場の成長は、進化する都市インフラ、旅行者の嗜好の変化、デスティネーション・マネジメントの政策転換を反映するいくつかの要因によって牽引されています。主な促進要因としては、都市交通システムや歩行者に優しいインフラが広く開発され、海外旅行者や国内旅行者の都市へのアクセスが向上していることが挙げられます。さらに、パンデミック後の地方旅行重視の流れは、多くの旅行者に近接した都市を再発見させ、短距離の旅を後押ししています。所有物よりも体験を優先する若い世代のライフスタイルの変化は、都市が独自に提供する文化、料理、ナイトライフ体験への需要を高めています。また、デジタル・ノマド・ビザやコワーキング・ホスピタリティ・ハイブリッドの普及により、都市は仕事とレジャーを兼ねた旅行者の長期滞在の拠点となりつつあります。政策面では、多くの自治体がデスティネーション・マーケティングと持続可能な観光の枠組みを導入し、観光客の増加と地域の生活の質のバランスを図っています。博覧会、世界のスポーツ大会、文化祭などの国際的なイベントは、都市部への観光客誘致をさらに促進しています。最後に、リバーフロント、文化地区、イノベーションハブなど、創造的な都市空間への官民投資の融合が、人々が世界中の都市を訪れ、再訪する新たな理由を生み出している。

セグメント

訪問目的（レジャー、エンターテインメント、ショッピング、文化、その他の訪問目的）、活動の種類（観光、アウトドアレジャー、食事、ナイトライフ、その他の活動の種類）、宿泊施設の種類（ホテル、ホステル、ホームステイ、その他の宿泊施設の種類）

調査対象企業の例（全36件）

  • Accor S.A.
  • Airbnb, Inc.
  • Audley Travel
  • Booking Holdings Inc.
  • City Sightseeing
  • ClearTrip
  • Expedia Group
  • G Adventures
  • Go City
  • Hays Travel
  • Intrepid Urban Adventures
  • MakeMyTrip
  • Merlin Entertainments
  • SOTC Travel Limited
  • Thomas Cook
  • Thrillophilia
  • TransIndus
  • Travelex
  • Urban Tour
  • Yatra

関税影響係数

Global Industry Analystsは、本社の国、製造拠点、輸出入（完成品とOEM）に基づく企業の競争力の変化を予測しています。この複雑で多面的な市場力学は、人為的な売上原価の増加、収益性の低下、サプライチェーンの再構築など、ミクロおよびマクロの市場力学の中でも特に競合他社に影響を与える見込みです。

Global Industry Analystsは、世界の主要なチーフ・エコノミスト（1万4,949人）、シンクタンク（62団体）、貿易・産業団体（171団体）の専門家の意見に熱心に従いながら、エコシステムへの影響を評価し、新たな市場の現実に対処しています。あらゆる主要国の専門家やエコノミストが、関税とそれが自国に与える影響についての意見を追跡調査しています。

Global Industry Analystsは、この混乱が今後2-3ヶ月で収束し、新しい世界秩序がより明確に確立されると予想しています。Global Industry Analystsは、これらの開発をリアルタイムで追跡しています。

2025年4月：交渉フェーズ

4月のリリースでは、世界市場全体に対する関税の影響を取り上げ、地域別の市場調整について紹介します。当社の予測は、過去のデータと進化する市場影響要因に基づいています。

2025年7月：最終関税リセット

お客様には、各国間で最終リセットが発表された後の7月にも無料アップデートをお届けします。最終アップデート版には、明確に定義された関税影響分析が組み込まれています。

相互および二国間貿易と関税の影響分析：

アメリカ <>中国<>メキシコ <>カナダ <>EU <>日本<>インド <>その他176カ国

業界をリードするエコノミスト：Global Industry Analystsの知識ベースは、国家、シンクタンク、貿易・業界団体、大企業、そして世界の計量経済状況におけるこの前例のないパラダイムシフトの影響を共有する領域の専門家など、最も影響力のあるチーフエコノミストを含む1万4,949人のエコノミストを追跡しています。当社の16,491を超えるレポートのほとんどは、マイルストーンに基づくこの2段階のリリーススケジュールを取り入れています。

目次

第1章 調査手法

第2章 エグゼクティブサマリー

  • 市場概要
  • 主要企業
  • 市場動向と促進要因
  • 世界市場の見通し

第3章 市場分析

  • 米国
  • カナダ
  • 日本
  • 中国
  • 欧州
  • フランス
  • ドイツ
  • イタリア
  • 英国
  • その他欧州
  • アジア太平洋
  • その他の地域

第4章 競合

目次
Product Code: MCP34467

Global Urban Tourism Market to Reach US$10.3 Billion by 2030

The global market for Urban Tourism estimated at US$7.5 Billion in the year 2024, is expected to reach US$10.3 Billion by 2030, growing at a CAGR of 5.3% over the analysis period 2024-2030. Leisure Purpose Visit, one of the segments analyzed in the report, is expected to record a 5.5% CAGR and reach US$4.4 Billion by the end of the analysis period. Growth in the Entertainment Purpose Visit segment is estimated at 4.0% CAGR over the analysis period.

The U.S. Market is Estimated at US$2.0 Billion While China is Forecast to Grow at 5.2% CAGR

The Urban Tourism market in the U.S. is estimated at US$2.0 Billion in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$1.7 Billion by the year 2030 trailing a CAGR of 5.2% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 5.0% and 4.5% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 4.3% CAGR.

Global Urban Tourism Market - Key Trends & Drivers Summarized

Why Are Cities Becoming the Epicenter of Modern Travel Desires?

Urban tourism is witnessing an unprecedented rise as cities across the globe evolve into dynamic, multifaceted destinations that cater to increasingly sophisticated traveler expectations. More than mere stopovers or transit points, cities are now the primary destinations themselves, offering rich cultural, culinary, architectural, and experiential depth. The appeal lies in the compact accessibility of a wide array of attractions-from historical landmarks and museums to cutting-edge art galleries, concert venues, and Michelin-starred restaurants-within a walkable or connected infrastructure. Modern travelers, especially millennials and Gen Z, crave authentic, immersive, and socially shareable experiences that urban centers are uniquely poised to deliver. Moreover, the global expansion of low-cost carriers and intercity transportation networks has made city-hopping more feasible, leading to the rise of “micro-cations” and long weekend getaways. Cities have also become testing grounds for “smart tourism” initiatives, blending digital innovation with urban charm to provide seamless, tech-enabled travel experiences. From mobile-based city guides to contactless museum entries and AI-driven itinerary planning, cities are aligning their offerings to meet the expectations of the hyper-connected global traveler.

How Is Technology Reshaping Urban Tourism Experience Design?

Technological innovation has fundamentally transformed the way travelers interact with cities, enhancing convenience, personalization, and real-time adaptability. The use of augmented reality (AR) and virtual reality (VR) in city tours allows tourists to visualize historical reconstructions or engage in gamified exploration of neighborhoods. Mobile apps integrate transit systems, booking platforms, and geo-located reviews to provide travelers with intuitive control over their itineraries. Smart kiosks, interactive digital signage, and multilingual voice assistance are now standard in many leading urban destinations, especially in Asia and Europe. Artificial intelligence is also used to analyze visitor flows and behavior patterns, enabling cities to manage congestion and improve urban planning. Digital payment systems and contactless transactions have not only enhanced safety during the post-pandemic travel rebound but also increased spending ease. Furthermore, data analytics tools help local governments and businesses to tailor services based on visitor demographics and preferences, fostering more inclusive and economically beneficial tourism ecosystems. As smart cities become the norm rather than the exception, the integration of technology into urban tourism continues to deepen.

What Role Do Culture, Community, and Creative Economies Play in Urban Tourism?

Cultural vibrancy and local authenticity have become critical assets in attracting urban tourists who are increasingly disinterested in generic, commodified experiences. Cities are rebranding themselves through festivals, heritage restoration, street art, culinary tourism, and creative districts that showcase indigenous crafts, music, and storytelling. Community-based tourism initiatives are enabling travelers to connect more meaningfully with local life, from guided neighborhood walks to cooking classes in residents’ homes. Moreover, the rise of the “bleisure” (business + leisure) trend has led cities to cater not just to tourists, but to digital nomads and hybrid workers seeking longer-term urban stays with rich cultural overlays. Urban tourism is also closely linked to the gig and creator economies, with locals offering bespoke tours, photography sessions, and unique Airbnb experiences. Cities that support and invest in their cultural infrastructure-such as Berlin, Seoul, Cape Town, and Buenos Aires-are benefiting from sustained tourism inflows even amid global disruptions. This coalescence of culture, commerce, and community has positioned cities as hubs of both creativity and consumption, redefining the urban tourism model.

What’s Fueling the Acceleration of Urban Tourism Growth Worldwide?

The growth in the urban tourism market is driven by several factors that reflect evolving urban infrastructure, shifting traveler preferences, and policy shifts in destination management. A key driver is the widespread development of urban transit systems and pedestrian-friendly infrastructure, which improves city accessibility for international and domestic travelers alike. Additionally, the post-pandemic emphasis on local and regional travel has led many to rediscover cities within close proximity, boosting short-haul urban tourism. The changing lifestyle patterns of younger generations-who prioritize experience over possessions-are increasing the demand for cultural, culinary, and nightlife experiences that cities uniquely offer. The proliferation of digital nomad visas and co-working hospitality hybrids is also turning cities into long-stay hubs for work-leisure travelers. On the policy side, many municipal governments are implementing destination marketing and sustainable tourism frameworks that balance visitor growth with local quality of life. International events, such as expos, global sports tournaments, and cultural festivals, are further catalyzing urban visitation. Finally, the fusion of public-private investment in creative urban spaces-like riverfronts, cultural districts, and innovation hubs-is creating new reasons for people to visit and revisit cities across the globe.

SCOPE OF STUDY:

The report analyzes the Urban Tourism market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:

Purpose of Visit (Leisure, Entertainment, Shopping, Cultural, Other Purpose of Visits); Type of Activities (Sightseeing, Outdoor Recreation, Dining, Nightlife, Other Type of Activities); Type of Accommodation (Hotels, Hostels, Homestays, Other Type of Accommodations)

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Select Competitors (Total 36 Featured) -

  • Accor S.A.
  • Airbnb, Inc.
  • Audley Travel
  • Booking Holdings Inc.
  • City Sightseeing
  • ClearTrip
  • Expedia Group
  • G Adventures
  • Go City
  • Hays Travel
  • Intrepid Urban Adventures
  • MakeMyTrip
  • Merlin Entertainments
  • SOTC Travel Limited
  • Thomas Cook
  • Thrillophilia
  • TransIndus
  • Travelex
  • Urban Tour
  • Yatra

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

To our valued clients, we say, we have your back. We will present a simplified market reassessment by incorporating these changes!

APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA <> CHINA <> MEXICO <> CANADA <> EU <> JAPAN <> INDIA <> 176 OTHER COUNTRIES.

Leading Economists - Our knowledge base tracks 14,949 economists including a select group of most influential Chief Economists of nations, think tanks, trade and industry bodies, big enterprises, and domain experts who are sharing views on the fallout of this unprecedented paradigm shift in the global econometric landscape. Most of our 16,491+ reports have incorporated this two-stage release schedule based on milestones.

COMPLIMENTARY PREVIEW

Contact your sales agent to request an online 300+ page complimentary preview of this research project. Our preview will present full stack sources, and validated domain expert data transcripts. Deep dive into our interactive data-driven online platform.

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • World Market Trajectories
    • Impact of Covid-19 and a Looming Global Recession
    • Urban Tourism - Global Key Competitors Percentage Market Share in 2025 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Post-Pandemic Travel Rebound Spurs Growth in Urban Tourism Activities
    • Rise of Experiential Travel Expands Addressable Market Opportunity for Cities
    • Digital Nomadism and Remote Work Culture Drive Year-Round Urban Travel
    • Investments in Smart City Infrastructure Enhance Tourist Experience and Generate Demand
    • Growth in Domestic and Weekend Tourism Propels Urban Destination Popularity
    • Sustainable Urban Mobility Solutions Strengthen Appeal of Eco-Tourism Packages
    • Government-Led Tourism Revitalization Initiatives Stimulate Market Recovery
    • Increased Use of AR/VR in City Attractions Throws the Spotlight on Tech-Enhanced Travel
    • Shift Toward Localized and Authentic Experiences Generates Demand for Boutique Offerings
    • Social Media Influence and Travel Content Creation Drive Awareness and Footfall
    • Expanding Middle-Class in Emerging Markets Spurs Demand for Urban Getaways
    • Climate Resilience and Green Tourism Planning Sustain Long-Term Growth
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Urban Tourism Market Analysis of Annual Sales in US$ Million for Years 2015 through 2030
    • TABLE 2: World Recent Past, Current & Future Analysis for Urban Tourism by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 3: World 6-Year Perspective for Urban Tourism by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2025 & 2030
    • TABLE 4: World Recent Past, Current & Future Analysis for Leisure by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 5: World 6-Year Perspective for Leisure by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 6: World Recent Past, Current & Future Analysis for Entertainment by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 7: World 6-Year Perspective for Entertainment by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 8: World Recent Past, Current & Future Analysis for Shopping by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 9: World 6-Year Perspective for Shopping by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 10: World Recent Past, Current & Future Analysis for Cultural by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 11: World 6-Year Perspective for Cultural by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 12: World Recent Past, Current & Future Analysis for Other Purpose of Visits by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 13: World 6-Year Perspective for Other Purpose of Visits by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 14: World Recent Past, Current & Future Analysis for Other Type of Activities by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 15: World 6-Year Perspective for Other Type of Activities by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 16: World Recent Past, Current & Future Analysis for Sightseeing by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 17: World 6-Year Perspective for Sightseeing by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 18: World Recent Past, Current & Future Analysis for Outdoor Recreation by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 19: World 6-Year Perspective for Outdoor Recreation by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 20: World Recent Past, Current & Future Analysis for Dining by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 21: World 6-Year Perspective for Dining by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 22: World Recent Past, Current & Future Analysis for Nightlife by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 23: World 6-Year Perspective for Nightlife by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 24: World Recent Past, Current & Future Analysis for Hotels by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 25: World 6-Year Perspective for Hotels by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 26: World Recent Past, Current & Future Analysis for Hostels by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 27: World 6-Year Perspective for Hostels by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 28: World Recent Past, Current & Future Analysis for Homestays by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 29: World 6-Year Perspective for Homestays by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 30: World Recent Past, Current & Future Analysis for Other Type of Accommodations by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 31: World 6-Year Perspective for Other Type of Accommodations by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • Urban Tourism Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
    • TABLE 32: USA Recent Past, Current & Future Analysis for Urban Tourism by Purpose of Visit - Leisure, Entertainment, Shopping, Cultural and Other Purpose of Visits - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 33: USA 6-Year Perspective for Urban Tourism by Purpose of Visit - Percentage Breakdown of Value Sales for Leisure, Entertainment, Shopping, Cultural and Other Purpose of Visits for the Years 2025 & 2030
    • TABLE 34: USA Recent Past, Current & Future Analysis for Urban Tourism by Type of Activities - Other Type of Activities, Sightseeing, Outdoor Recreation, Dining and Nightlife - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 35: USA 6-Year Perspective for Urban Tourism by Type of Activities - Percentage Breakdown of Value Sales for Other Type of Activities, Sightseeing, Outdoor Recreation, Dining and Nightlife for the Years 2025 & 2030
    • TABLE 36: USA Recent Past, Current & Future Analysis for Urban Tourism by Type of Accommodation - Hotels, Hostels, Homestays and Other Type of Accommodations - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 37: USA 6-Year Perspective for Urban Tourism by Type of Accommodation - Percentage Breakdown of Value Sales for Hotels, Hostels, Homestays and Other Type of Accommodations for the Years 2025 & 2030
  • CANADA
    • TABLE 38: Canada Recent Past, Current & Future Analysis for Urban Tourism by Purpose of Visit - Leisure, Entertainment, Shopping, Cultural and Other Purpose of Visits - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 39: Canada 6-Year Perspective for Urban Tourism by Purpose of Visit - Percentage Breakdown of Value Sales for Leisure, Entertainment, Shopping, Cultural and Other Purpose of Visits for the Years 2025 & 2030
    • TABLE 40: Canada Recent Past, Current & Future Analysis for Urban Tourism by Type of Activities - Other Type of Activities, Sightseeing, Outdoor Recreation, Dining and Nightlife - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 41: Canada 6-Year Perspective for Urban Tourism by Type of Activities - Percentage Breakdown of Value Sales for Other Type of Activities, Sightseeing, Outdoor Recreation, Dining and Nightlife for the Years 2025 & 2030
    • TABLE 42: Canada Recent Past, Current & Future Analysis for Urban Tourism by Type of Accommodation - Hotels, Hostels, Homestays and Other Type of Accommodations - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 43: Canada 6-Year Perspective for Urban Tourism by Type of Accommodation - Percentage Breakdown of Value Sales for Hotels, Hostels, Homestays and Other Type of Accommodations for the Years 2025 & 2030
  • JAPAN
    • Urban Tourism Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
    • TABLE 44: Japan Recent Past, Current & Future Analysis for Urban Tourism by Purpose of Visit - Leisure, Entertainment, Shopping, Cultural and Other Purpose of Visits - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 45: Japan 6-Year Perspective for Urban Tourism by Purpose of Visit - Percentage Breakdown of Value Sales for Leisure, Entertainment, Shopping, Cultural and Other Purpose of Visits for the Years 2025 & 2030
    • TABLE 46: Japan Recent Past, Current & Future Analysis for Urban Tourism by Type of Activities - Other Type of Activities, Sightseeing, Outdoor Recreation, Dining and Nightlife - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 47: Japan 6-Year Perspective for Urban Tourism by Type of Activities - Percentage Breakdown of Value Sales for Other Type of Activities, Sightseeing, Outdoor Recreation, Dining and Nightlife for the Years 2025 & 2030
    • TABLE 48: Japan Recent Past, Current & Future Analysis for Urban Tourism by Type of Accommodation - Hotels, Hostels, Homestays and Other Type of Accommodations - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 49: Japan 6-Year Perspective for Urban Tourism by Type of Accommodation - Percentage Breakdown of Value Sales for Hotels, Hostels, Homestays and Other Type of Accommodations for the Years 2025 & 2030
  • CHINA
    • Urban Tourism Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
    • TABLE 50: China Recent Past, Current & Future Analysis for Urban Tourism by Purpose of Visit - Leisure, Entertainment, Shopping, Cultural and Other Purpose of Visits - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 51: China 6-Year Perspective for Urban Tourism by Purpose of Visit - Percentage Breakdown of Value Sales for Leisure, Entertainment, Shopping, Cultural and Other Purpose of Visits for the Years 2025 & 2030
    • TABLE 52: China Recent Past, Current & Future Analysis for Urban Tourism by Type of Activities - Other Type of Activities, Sightseeing, Outdoor Recreation, Dining and Nightlife - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 53: China 6-Year Perspective for Urban Tourism by Type of Activities - Percentage Breakdown of Value Sales for Other Type of Activities, Sightseeing, Outdoor Recreation, Dining and Nightlife for the Years 2025 & 2030
    • TABLE 54: China Recent Past, Current & Future Analysis for Urban Tourism by Type of Accommodation - Hotels, Hostels, Homestays and Other Type of Accommodations - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 55: China 6-Year Perspective for Urban Tourism by Type of Accommodation - Percentage Breakdown of Value Sales for Hotels, Hostels, Homestays and Other Type of Accommodations for the Years 2025 & 2030
  • EUROPE
    • Urban Tourism Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
    • TABLE 56: Europe Recent Past, Current & Future Analysis for Urban Tourism by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 57: Europe 6-Year Perspective for Urban Tourism by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2025 & 2030
    • TABLE 58: Europe Recent Past, Current & Future Analysis for Urban Tourism by Purpose of Visit - Leisure, Entertainment, Shopping, Cultural and Other Purpose of Visits - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 59: Europe 6-Year Perspective for Urban Tourism by Purpose of Visit - Percentage Breakdown of Value Sales for Leisure, Entertainment, Shopping, Cultural and Other Purpose of Visits for the Years 2025 & 2030
    • TABLE 60: Europe Recent Past, Current & Future Analysis for Urban Tourism by Type of Activities - Other Type of Activities, Sightseeing, Outdoor Recreation, Dining and Nightlife - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 61: Europe 6-Year Perspective for Urban Tourism by Type of Activities - Percentage Breakdown of Value Sales for Other Type of Activities, Sightseeing, Outdoor Recreation, Dining and Nightlife for the Years 2025 & 2030
    • TABLE 62: Europe Recent Past, Current & Future Analysis for Urban Tourism by Type of Accommodation - Hotels, Hostels, Homestays and Other Type of Accommodations - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 63: Europe 6-Year Perspective for Urban Tourism by Type of Accommodation - Percentage Breakdown of Value Sales for Hotels, Hostels, Homestays and Other Type of Accommodations for the Years 2025 & 2030
  • FRANCE
    • Urban Tourism Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
    • TABLE 64: France Recent Past, Current & Future Analysis for Urban Tourism by Purpose of Visit - Leisure, Entertainment, Shopping, Cultural and Other Purpose of Visits - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 65: France 6-Year Perspective for Urban Tourism by Purpose of Visit - Percentage Breakdown of Value Sales for Leisure, Entertainment, Shopping, Cultural and Other Purpose of Visits for the Years 2025 & 2030
    • TABLE 66: France Recent Past, Current & Future Analysis for Urban Tourism by Type of Activities - Other Type of Activities, Sightseeing, Outdoor Recreation, Dining and Nightlife - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 67: France 6-Year Perspective for Urban Tourism by Type of Activities - Percentage Breakdown of Value Sales for Other Type of Activities, Sightseeing, Outdoor Recreation, Dining and Nightlife for the Years 2025 & 2030
    • TABLE 68: France Recent Past, Current & Future Analysis for Urban Tourism by Type of Accommodation - Hotels, Hostels, Homestays and Other Type of Accommodations - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 69: France 6-Year Perspective for Urban Tourism by Type of Accommodation - Percentage Breakdown of Value Sales for Hotels, Hostels, Homestays and Other Type of Accommodations for the Years 2025 & 2030
  • GERMANY
    • Urban Tourism Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
    • TABLE 70: Germany Recent Past, Current & Future Analysis for Urban Tourism by Purpose of Visit - Leisure, Entertainment, Shopping, Cultural and Other Purpose of Visits - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 71: Germany 6-Year Perspective for Urban Tourism by Purpose of Visit - Percentage Breakdown of Value Sales for Leisure, Entertainment, Shopping, Cultural and Other Purpose of Visits for the Years 2025 & 2030
    • TABLE 72: Germany Recent Past, Current & Future Analysis for Urban Tourism by Type of Activities - Other Type of Activities, Sightseeing, Outdoor Recreation, Dining and Nightlife - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 73: Germany 6-Year Perspective for Urban Tourism by Type of Activities - Percentage Breakdown of Value Sales for Other Type of Activities, Sightseeing, Outdoor Recreation, Dining and Nightlife for the Years 2025 & 2030
    • TABLE 74: Germany Recent Past, Current & Future Analysis for Urban Tourism by Type of Accommodation - Hotels, Hostels, Homestays and Other Type of Accommodations - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 75: Germany 6-Year Perspective for Urban Tourism by Type of Accommodation - Percentage Breakdown of Value Sales for Hotels, Hostels, Homestays and Other Type of Accommodations for the Years 2025 & 2030
  • ITALY
    • TABLE 76: Italy Recent Past, Current & Future Analysis for Urban Tourism by Purpose of Visit - Leisure, Entertainment, Shopping, Cultural and Other Purpose of Visits - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 77: Italy 6-Year Perspective for Urban Tourism by Purpose of Visit - Percentage Breakdown of Value Sales for Leisure, Entertainment, Shopping, Cultural and Other Purpose of Visits for the Years 2025 & 2030
    • TABLE 78: Italy Recent Past, Current & Future Analysis for Urban Tourism by Type of Activities - Other Type of Activities, Sightseeing, Outdoor Recreation, Dining and Nightlife - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 79: Italy 6-Year Perspective for Urban Tourism by Type of Activities - Percentage Breakdown of Value Sales for Other Type of Activities, Sightseeing, Outdoor Recreation, Dining and Nightlife for the Years 2025 & 2030
    • TABLE 80: Italy Recent Past, Current & Future Analysis for Urban Tourism by Type of Accommodation - Hotels, Hostels, Homestays and Other Type of Accommodations - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 81: Italy 6-Year Perspective for Urban Tourism by Type of Accommodation - Percentage Breakdown of Value Sales for Hotels, Hostels, Homestays and Other Type of Accommodations for the Years 2025 & 2030
  • UNITED KINGDOM
    • Urban Tourism Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
    • TABLE 82: UK Recent Past, Current & Future Analysis for Urban Tourism by Purpose of Visit - Leisure, Entertainment, Shopping, Cultural and Other Purpose of Visits - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 83: UK 6-Year Perspective for Urban Tourism by Purpose of Visit - Percentage Breakdown of Value Sales for Leisure, Entertainment, Shopping, Cultural and Other Purpose of Visits for the Years 2025 & 2030
    • TABLE 84: UK Recent Past, Current & Future Analysis for Urban Tourism by Type of Activities - Other Type of Activities, Sightseeing, Outdoor Recreation, Dining and Nightlife - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 85: UK 6-Year Perspective for Urban Tourism by Type of Activities - Percentage Breakdown of Value Sales for Other Type of Activities, Sightseeing, Outdoor Recreation, Dining and Nightlife for the Years 2025 & 2030
    • TABLE 86: UK Recent Past, Current & Future Analysis for Urban Tourism by Type of Accommodation - Hotels, Hostels, Homestays and Other Type of Accommodations - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 87: UK 6-Year Perspective for Urban Tourism by Type of Accommodation - Percentage Breakdown of Value Sales for Hotels, Hostels, Homestays and Other Type of Accommodations for the Years 2025 & 2030
  • REST OF EUROPE
    • TABLE 88: Rest of Europe Recent Past, Current & Future Analysis for Urban Tourism by Purpose of Visit - Leisure, Entertainment, Shopping, Cultural and Other Purpose of Visits - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 89: Rest of Europe 6-Year Perspective for Urban Tourism by Purpose of Visit - Percentage Breakdown of Value Sales for Leisure, Entertainment, Shopping, Cultural and Other Purpose of Visits for the Years 2025 & 2030
    • TABLE 90: Rest of Europe Recent Past, Current & Future Analysis for Urban Tourism by Type of Activities - Other Type of Activities, Sightseeing, Outdoor Recreation, Dining and Nightlife - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 91: Rest of Europe 6-Year Perspective for Urban Tourism by Type of Activities - Percentage Breakdown of Value Sales for Other Type of Activities, Sightseeing, Outdoor Recreation, Dining and Nightlife for the Years 2025 & 2030
    • TABLE 92: Rest of Europe Recent Past, Current & Future Analysis for Urban Tourism by Type of Accommodation - Hotels, Hostels, Homestays and Other Type of Accommodations - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 93: Rest of Europe 6-Year Perspective for Urban Tourism by Type of Accommodation - Percentage Breakdown of Value Sales for Hotels, Hostels, Homestays and Other Type of Accommodations for the Years 2025 & 2030
  • ASIA-PACIFIC
    • Urban Tourism Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
    • TABLE 94: Asia-Pacific Recent Past, Current & Future Analysis for Urban Tourism by Purpose of Visit - Leisure, Entertainment, Shopping, Cultural and Other Purpose of Visits - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 95: Asia-Pacific 6-Year Perspective for Urban Tourism by Purpose of Visit - Percentage Breakdown of Value Sales for Leisure, Entertainment, Shopping, Cultural and Other Purpose of Visits for the Years 2025 & 2030
    • TABLE 96: Asia-Pacific Recent Past, Current & Future Analysis for Urban Tourism by Type of Activities - Other Type of Activities, Sightseeing, Outdoor Recreation, Dining and Nightlife - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 97: Asia-Pacific 6-Year Perspective for Urban Tourism by Type of Activities - Percentage Breakdown of Value Sales for Other Type of Activities, Sightseeing, Outdoor Recreation, Dining and Nightlife for the Years 2025 & 2030
    • TABLE 98: Asia-Pacific Recent Past, Current & Future Analysis for Urban Tourism by Type of Accommodation - Hotels, Hostels, Homestays and Other Type of Accommodations - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 99: Asia-Pacific 6-Year Perspective for Urban Tourism by Type of Accommodation - Percentage Breakdown of Value Sales for Hotels, Hostels, Homestays and Other Type of Accommodations for the Years 2025 & 2030
  • REST OF WORLD
    • TABLE 100: Rest of World Recent Past, Current & Future Analysis for Urban Tourism by Purpose of Visit - Leisure, Entertainment, Shopping, Cultural and Other Purpose of Visits - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 101: Rest of World 6-Year Perspective for Urban Tourism by Purpose of Visit - Percentage Breakdown of Value Sales for Leisure, Entertainment, Shopping, Cultural and Other Purpose of Visits for the Years 2025 & 2030
    • TABLE 102: Rest of World Recent Past, Current & Future Analysis for Urban Tourism by Type of Activities - Other Type of Activities, Sightseeing, Outdoor Recreation, Dining and Nightlife - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 103: Rest of World 6-Year Perspective for Urban Tourism by Type of Activities - Percentage Breakdown of Value Sales for Other Type of Activities, Sightseeing, Outdoor Recreation, Dining and Nightlife for the Years 2025 & 2030
    • TABLE 104: Rest of World Recent Past, Current & Future Analysis for Urban Tourism by Type of Accommodation - Hotels, Hostels, Homestays and Other Type of Accommodations - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 105: Rest of World 6-Year Perspective for Urban Tourism by Type of Accommodation - Percentage Breakdown of Value Sales for Hotels, Hostels, Homestays and Other Type of Accommodations for the Years 2025 & 2030

IV. COMPETITION