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市場調査レポート

ベトナムのホットドリンク市場

Hot Drinks in Vietnam

発行 Euromonitor International 商品コード 231028
出版日 ページ情報 英文 31 Pages
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ベトナムのホットドリンク市場 Hot Drinks in Vietnam
出版日: 2019年11月26日 ページ情報: 英文 31 Pages
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概要

当レポートでは、ベトナムにおけるホットドリンク市場の規模、市場動向、各種データに加え、カテゴリー別の市場動向、競合環境、見通しなどを詳細に調査分析しており、ベトナム国内企業のプロファイルなどをまとめてお届けいたします。

ベトナムのホットドリンク市場:産業分析

  • エグゼクティブサマリー
  • 主な動向と発展
  • 市場データ
  • 付録
  • 情報ソース

企業プロファイル:ベトナム

  • Tam Chau Tea & Coffee Co Ltd
  • Trung Nguyen Corp
  • Vinacafe Bien Hoa Jsc
  • Vinatea - Vietnam National Tea Corp

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • コーヒー
  • ティー
  • その他のホットドリンク
目次
Product Code: HDVN

All categories of hot drinks saw solid to strong value and volume growth in 2019, as Vietnam's strong economic growth and consumers' higher disposable income boosted demand for even the more expensive coffee and tea and manufacturers upped the ante by focusing on widening the offer and upgrading the packaging. The rising number of bubble tea shops and demand for milk tea strongly contributed to growth of all types of tea - black, green and fruit/herbal. Conversely, competition from foodservice p...

Euromonitor International's Hot Drinks in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Hot Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

November 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Improved Income, Health Consciousness and Desire for Convenience All Contribute To Continued Strong Growth for Hot Drinks in Vietnam

Bubble Tea Popularity and Changing Demand From Malt-based Hot Drinks To Rtd Versions Are Two Main Trends Observed in 2019

Two Players Switch Ranks in Hot Drinks in An Otherwise Stable Competitive Landscape

Hot Drinks Continues To See Few Product Launches, As Players Focus More on Upgrading Packaging, Marketing and Widening Distribution

Strong Value Growth Is Expected, Especially for Green Tea and "other" Plant-based Hot Drinks Targeting Health-conscious Consumers

Market Data

  • Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2014-2019
  • Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2014-2019
  • Table 3 Retail Sales of Hot Drinks by Category: Volume 2014-2019
  • Table 4 Retail Sales of Hot Drinks by Category: Value 2014-2019
  • Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2014-2019
  • Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2014-2019
  • Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2014-2019
  • Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2014-2019
  • Table 9 Total Sales of Hot Drinks by Category: Total Volume 2014-2019
  • Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2014-2019
  • Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2015-2019
  • Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2016-2019
  • Table 13 Retail Distribution of Hot Drinks by Format: % Volume 2014-2019
  • Table 14 Retail Distribution of Hot Drinks by Format and Category: % Volume 2019
  • Table 15 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2019-2024
  • Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2019-2024
  • Table 17 Forecast Retail Sales of Hot Drinks by Category: Volume 2019-2024
  • Table 18 Forecast Retail Sales of Hot Drinks by Category: Value 2019-2024
  • Table 19 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2019-2024
  • Table 20 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2019-2024
  • Table 21 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2019-2024
  • Table 22 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2019-2024
  • Table 23 Forecast Total Sales of Hot Drinks by Category: Total Volume 2019-2024
  • Table 24 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2019-2024

Sources

    • Summary 1 Research Sources

Headlines

Prospects

Tendency To Socialise in Coffee Shops and Easy Access To Fresh Coffee From Street Vendors Constrain Retail Coffee From Seeing Higher Growth

Health and Wellness and Environmental Consciousness As Well As Advertising Boosts Demand for Organic Coffee

As Coffee Matures, Competitors Strive To Improve Brand Images and Sales by Improving Their Packaging

Competitive Landscape

Nestle Vietnam Maintains Its Lead With Popular Nescafe Brand

Vinacafe Bien Hoa Still Struggling To Regain Former Strength

Larger Domestic Companies Thrive on Brand Reputation and Distribution, While Smaller Local Companies Struggle To Gain Traction

Category Data

  • Table 25 Retail Sales of Coffee by Category: Volume 2014-2019
  • Table 26 Retail Sales of Coffee by Category: Value 2014-2019
  • Table 27 Retail Sales of Coffee by Category: % Volume Growth 2014-2019
  • Table 28 Retail Sales of Coffee by Category: % Value Growth 2014-2019
  • Table 29 NBO Company Shares of Coffee: % Retail Value 2015-2019
  • Table 30 LBN Brand Shares of Coffee: % Retail Value 2016-2019
  • Table 31 Forecast Retail Sales of Coffee by Category: Volume 2019-2024
  • Table 32 Forecast Retail Sales of Coffee by Category: Value 2019-2024
  • Table 33 Forecast Retail Sales of Coffee by Category: % Volume Growth 2019-2024
  • Table 34 Forecast Retail Sales of Coffee by Category: % Value Growth 2019-2024

Headlines

Prospects

Health Benefits Attributed To Green Tea Drives Its High Value Growth

Proliferating Number of Outlets Catering To Bubble Tea Trend Strengthens Demand for All Kinds of Tea

Improving Economy, Higher Disposable Income Two Strong Trends Are Expected To Translate Into High Value Growth Over the Forecast Period

Competitive Landscape

Vietnam National Tea Maintains Its Lead on the Strength of Its Position in Green Tea

Affordable and Widely Distributed Domestic Tea Brands Appeal the Most To Vietnamese Tea Drinkers

Influence of Western Culture Is Changing the Tea Landscape

Category Data

  • Table 35 Retail Sales of Tea by Category: Volume 2014-2019
  • Table 36 Retail Sales of Tea by Category: Value 2014-2019
  • Table 37 Retail Sales of Tea by Category: % Volume Growth 2014-2019
  • Table 38 Retail Sales of Tea by Category: % Value Growth 2014-2019
  • Table 39 NBO Company Shares of Tea: % Retail Value 2015-2019
  • Table 40 LBN Brand Shares of Tea: % Retail Value 2016-2019
  • Table 41 Forecast Retail Sales of Tea by Category: Volume 2019-2024
  • Table 42 Forecast Retail Sales of Tea by Category: Value 2019-2024
  • Table 43 Forecast Retail Sales of Tea by Category: % Volume Growth 2019-2024
  • Table 44 Forecast Retail Sales of Tea by Category: % Value Growth 2019-2024

Headlines

Prospects

Nestle's Rtd Version of Milo Attracts Consumers Seeking Convenience, To the Detriment of Malt-based Hot Drinks in Powder Format

"other" Plant-based Hot Drinks Set To Continue Posting Double-digit Growth As Health and Wellness Trends Keep Boosting Demand

Supplement Nutrition Drinks Also Pose A Challenge, As Consumers With More Disposable Income Also Look To Them for More Convenience

Competitive Landscape

Dynamic Marketing Activity Helps Nestle Maintain Its Lead

International Players Dominate Due To Having Stronger Resources, Wide Distribution and Dynamic Marketing Activity

Most Domestic Players Compete With Lower Prices and by Targeting Suburban and Rural Areas

Category Data

  • Table 45 Retail Sales of Other Hot Drinks by Category: Volume 2014-2019
  • Table 46 Retail Sales of Other Hot Drinks by Category: Value 2014-2019
  • Table 47 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2014-2019
  • Table 48 Retail Sales of Other Hot Drinks by Category: % Value Growth 2014-2019
  • Table 49 NBO Company Shares of Other Hot Drinks: % Retail Value 2015-2019
  • Table 50 LBN Brand Shares of Other Hot Drinks: % Retail Value 2016-2019
  • Table 51 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2019-2024
  • Table 52 Forecast Retail Sales of Other Hot Drinks by Category: Value 2019-2024
  • Table 53 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2019-2024
  • Table 54 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2019-2024
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