インドネシアのホットドリンク市場

2024年のホット飲料市場は、2023年を上回る単価の高騰に牽引され、総量ベースでは横ばいの成長が見込まれます。この傾向は主に、コーヒー、ココア、砂糖のコスト上昇によって助長され、長引く干ばつ、過度の降雨、気温上昇など、気候変動に関連した悪天候によって悪化しています。

当レポートでは、インドネシアのホットドリンク市場について調査し、市場の概要と共に、コーヒー、紅茶、その他のホットドリンクの市場規模と構造を分析・予測し、市場の主要参入企業の動向など、戦略的な分析を行っています。

目次

目次と表のリスト

エグゼクティブサマリー

市場データ

免責事項

情報源

インドネシアのコーヒー

主なデータ結果

2024年の発展

• コーヒーは生産上の課題によりホットドリンクの小売価格上昇を牽引
• Santos Jaya Abadi PTが市場リーダーシップを維持
• Excelsoが新鮮なコーヒー豆市場をリード、しかし地元ブランドが勢いを増す

展望と機会

• 外出頻度の増加に伴い、コーヒーの消費は外食産業に移行
• インスタントコーヒーミックスは勢いを増すが、需要を喚起するには消費者の関与が鍵となる
• 地元の小規模食料品店は、価格に敏感な消費者にとって重要な流通経路であり続ける

カテゴリーデータ

インドネシアのお茶

主なデータ結果

2024年の発展

• 砂糖価格の上昇は紅茶の消費に悪影響を及ぼす
• 消費者がより健康的な代替品を選ぶようになり、緑茶のパフォーマンスが向上している
• ブランドへの忠誠心と伝統がサリワンギとソスロの優位性を推進しているが、価格はより重要な要素になりつつある

展望と機会

• 紅茶ティーバッグが牽引し、安定した成長が期待される
• インスタントティーは普及に苦戦する
• 職人の手作りのお茶が若者の注目を集める

カテゴリーデータ

インドネシアのその他のホットドリンク

主なデータ結果

2024年の発展

• ブランドの好みの変化により、麦芽ベースのホットドリンクは縮小傾向
• エネルゲンは他の植物由来のホットドリンクでも優位性を固める
• 地元の小規模食料品店は依然として主要な流通チャネルである

展望と機会

• 麦芽ベースのホットドリンクは小売業で引き続き強い関心を集める
• 市場での地位を維持したいブランドにとって、ターゲットを絞った広告が鍵となる
• 運動後の朝食文化の拡大により、おいしい朝食ドリンクの機会が促進される可能性がある

カテゴリーデータ

The hot drinks market is expected to see flat growth in total volume terms in 2024, driven by soaring unit prices that have outpaced those of 2023. This trend is primarily fuelled by rising costs of coffee, cocoa, and sugar, exacerbated by adverse weather conditions linked to climate change, including prolonged droughts, excessive rainfall, and rising temperatures.

Euromonitor International's Hot Drinks in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Hot Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Hot drinks in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retailing developments
• Foodservice vs retail split
• What next for hot drinks?

MARKET DATA

• Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2019-2024
• Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2019-2024
• Table 3 Retail Sales of Hot Drinks by Category: Volume 2019-2024
• Table 4 Retail Sales of Hot Drinks by Category: Value 2019-2024
• Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2019-2024
• Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2019-2024
• Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2019-2024
• Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2019-2024
• Table 9 Total Sales of Hot Drinks by Category: Total Volume 2019-2024
• Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2019-2024
• Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2020-2024
• Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2021-2024
• Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2019-2024
• Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2019-2024
• Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2024
• Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2024-2029
• Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2024-2029
• Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2024-2029
• Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2024-2029
• Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2024-2029
• Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2024-2029
• Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2024-2029
• Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2024-2029
• Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2024-2029
• Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

COFFEE IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Coffee leads retail price growth in hot drinks, driven by production challenges
• Santos Jaya Abadi PT maintains market leadership
• Excelso leads fresh coffee bean market, but local brands gain momentum

PROSPECTS AND OPPORTUNITIES

• Coffee consumption shifts to foodservice, following resurgence of out-of-home lifestyles
• Instant coffee mixes to gain traction, although consumer engagement will be key to driving demand
• Small local grocers will remain key distribution outlets for price sensitive consumers

CATEGORY DATA

• Table 26 Retail Sales of Coffee by Category: Volume 2019-2024
• Table 27 Retail Sales of Coffee by Category: Value 2019-2024
• Table 28 Retail Sales of Coffee by Category: % Volume Growth 2019-2024
• Table 29 Retail Sales of Coffee by Category: % Value Growth 2019-2024
• Table 30 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2019-2024
• Table 31 NBO Company Shares of Coffee: % Retail Value 2020-2024
• Table 32 LBN Brand Shares of Coffee: % Retail Value 2021-2024
• Table 33 Forecast Retail Sales of Coffee by Category: Volume 2024-2029
• Table 34 Forecast Retail Sales of Coffee by Category: Value 2024-2029
• Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2024-2029
• Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2024-2029

TEA IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Rising sugar prices have negative impact on black tea consumption
• Green tea sees improved performance as consumers opt for perceived healthier alternatives
• Brand loyalty and tradition drive Sariwangi and Sosro's dominance, although price is becoming a more important factor

PROSPECTS AND OPPORTUNITIES

• Stable growth expected, with black tea bags leading the way
• Instant tea will struggle to gain traction
• Artisanal teas set to capture attention of younger audiences

CATEGORY DATA

• Table 37 Retail Sales of Tea by Category: Volume 2019-2024
• Table 38 Retail Sales of Tea by Category: Value 2019-2024
• Table 39 Retail Sales of Tea by Category: % Volume Growth 2019-2024
• Table 40 Retail Sales of Tea by Category: % Value Growth 2019-2024
• Table 41 NBO Company Shares of Tea: % Retail Value 2020-2024
• Table 42 LBN Brand Shares of Tea: % Retail Value 2021-2024
• Table 43 Forecast Retail Sales of Tea by Category: Volume 2024-2029
• Table 44 Forecast Retail Sales of Tea by Category: Value 2024-2029
• Table 45 Forecast Retail Sales of Tea by Category: % Volume Growth 2024-2029
• Table 46 Forecast Retail Sales of Tea by Category: % Value Growth 2024-2029

OTHER HOT DRINKS IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Malt-based hot drinks see contraction amidst shifting brand preferences
• Energen solidifies its dominance in other plant-based hot drinks
• Small local grocers remain key distribution channel

PROSPECTS AND OPPORTUNITIES

• Malt-based hot drinks will retain strong retail focus
• Targeted advertising will be key for brands seeking to maintain market positioning
• Growing post-exercise breakfast culture could spur opportunities for savoury breakfast drinks

CATEGORY DATA

• Table 47 Retail Sales of Other Hot Drinks by Category: Volume 2019-2024
• Table 48 Retail Sales of Other Hot Drinks by Category: Value 2019-2024
• Table 49 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2019-2024
• Table 50 Retail Sales of Other Hot Drinks by Category: % Value Growth 2019-2024
• Table 51 NBO Company Shares of Other Hot Drinks: % Retail Value 2020-2024
• Table 52 LBN Brand Shares of Other Hot Drinks: % Retail Value 2021-2024
• Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2024-2029
• Table 54 Forecast Retail Sales of Other Hot Drinks by Category: Value 2024-2029
• Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2024-2029
• Table 56 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2024-2029