タイのホットドリンク市場

タイにおけるホットドリンクの小売販売数量は、価格圧力が高まっているため、2024年には2023年よりも伸びが鈍化するとみられます。すべてのカテゴリーで単価が上昇していますが、これは原材料コストの上昇と気候関連の混乱が供給力に影響を及ぼしているためです。現地の消費者が飲食費の支出を控えているため、外食チャネルも成長が鈍化しています。コーヒーは、ホットドリンクの中で小売額が最も伸びています。

当レポートでは、タイのホットドリンク市場について調査し、市場の概要と共に、コーヒー、紅茶、その他のホットドリンクの市場規模と構造を分析・予測し、市場の主要参入企業の動向など、戦略的な分析を行っています。

目次

エグゼクティブサマリー

市場データ

免責事項

情報源

タイのコーヒー

主なデータ結果

2024年の発展

• コーヒー価格の上昇が全体的な成長を阻害
• コーヒー業界は需要を押し上げるためにマーケティングとプロモーションを続けている
• ブランドが革新を続ける中、インスタントコーヒーの成長の可能性

展望と機会

• 健康とウェルネスに焦点を当てた製品は、引き続き消費者の関心を集める
• RTDコーヒーに対する消費者の需要増加により、コーヒーカテゴリーの競合が激化
• 参入企業は持続可能性の取り組みを継続

カテゴリーデータ

タイのお茶

主なデータ結果

2024年の発展

• 手頃な価格と利便性は、お茶の消費全体に影響を与え続けている
• 消費者の需要喚起を目指し、地元のお茶メーカーが製品の種類を増やす
• 健康とウェルネスのトレンドが成長を加速し続けている

展望と機会

• ニッチなお茶の形態を模索し、お茶の成長を刺激する
• フードサービスは新しいブランドとイノベーションで繁栄を続ける
• RTDティーカテゴリーとの激しい競合

カテゴリーデータ

タイのその他のホットドリンク

主なデータ結果

2024年の発展

• 麦芽ベースのホットドリンクとチョコレートベースのフレーバーパウダードリンクは、価格上昇により小売数量が減少
• 健康とウェルネスに有益なシリアルベースのドリンク
• 麦芽飲料の大手企業が積極的なマーケティング戦略で競争

展望と機会

• その他のホットドリンクも予測期間中にパフォーマンスの改善が見込まれる
• チョコレートベースの飲料はココア価格の上昇鈍化の恩恵を受けると予想される
• 利便性と暑い気候のため、RTD対応製品が好まれる

カテゴリーデータ

Retail volume sales of hot drinks in Thailand are set to grow more slowly in 2024 than in 2023, due to increasing price pressures. Unit prices are rising across all categories, influenced by higher raw material costs and climate-related disruptions, which are impacting supply availability. The foodservice channel is also seeing slower growth, as local consumers are cutting down on their food and drinks expenditure. Coffee is set to see the highest retail value growth within hot drinks. Meanwhile...

Euromonitor International's Hot Drinks in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Hot Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Hot drinks in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retailing developments
• Foodservice vs retail split
• What next for hot drinks?

MARKET DATA

• Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2019-2024
• Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2019-2024
• Table 3 Retail Sales of Hot Drinks by Category: Volume 2019-2024
• Table 4 Retail Sales of Hot Drinks by Category: Value 2019-2024
• Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2019-2024
• Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2019-2024
• Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2019-2024
• Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2019-2024
• Table 9 Total Sales of Hot Drinks by Category: Total Volume 2019-2024
• Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2019-2024
• Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2020-2024
• Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2021-2024
• Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2019-2024
• Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2019-2024
• Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2024
• Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2024-2029
• Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2024-2029
• Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2024-2029
• Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2024-2029
• Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2024-2029
• Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2024-2029
• Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2024-2029
• Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2024-2029
• Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2024-2029
• Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

COFFEE IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Price increases in coffee hampering overall growth
• Coffee players continue to use marketing and promotions to push demand
• Growth potential for instant coffee as brands continue to innovate

PROSPECTS AND OPPORTUNITIES

• Health and wellness-focused products will continue to interest consumers
• Increased consumer demand for RTD coffee intensifies competition for the coffee category
• Players continue to engage in sustainability efforts

CATEGORY DATA

• Table 26 Retail Sales of Coffee by Category: Volume 2019-2024
• Table 27 Retail Sales of Coffee by Category: Value 2019-2024
• Table 28 Retail Sales of Coffee by Category: % Volume Growth 2019-2024
• Table 29 Retail Sales of Coffee by Category: % Value Growth 2019-2024
• Table 30 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2019-2024
• Table 31 NBO Company Shares of Coffee: % Retail Value 2020-2024
• Table 32 LBN Brand Shares of Coffee: % Retail Value 2021-2024
• Table 33 Forecast Retail Sales of Coffee by Category: Volume 2024-2029
• Table 34 Forecast Retail Sales of Coffee by Category: Value 2024-2029
• Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2024-2029
• Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2024-2029

TEA IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Affordability and convenience continue to impact overall tea consumption
• Greater product variety from local tea players in attempt to drive consumer demand
• Health and wellness trend continues to spur growth

PROSPECTS AND OPPORTUNITIES

• Niche tea formats will be explored to stimulate growth for tea
• Foodservice to continue to thrive with new brands and innovations
• Intense competition from RTD tea category

CATEGORY DATA

• Table 37 Retail Sales of Tea by Category: Volume 2019-2024
• Table 38 Retail Sales of Tea by Category: Value 2019-2024
• Table 39 Retail Sales of Tea by Category: % Volume Growth 2019-2024
• Table 40 Retail Sales of Tea by Category: % Value Growth 2019-2024
• Table 41 NBO Company Shares of Tea: % Retail Value 2020-2024
• Table 42 LBN Brand Shares of Tea: % Retail Value 2021-2024
• Table 43 Forecast Retail Sales of Tea by Category: Volume 2024-2029
• Table 44 Forecast Retail Sales of Tea by Category: Value 2024-2029
• Table 45 Forecast Retail Sales of Tea by Category: % Volume Growth 2024-2029
• Table 46 Forecast Retail Sales of Tea by Category: % Value Growth 2024-2029

OTHER HOT DRINKS IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Malt-based hot drinks and chocolate-based flavoured powder drinks see negative retail volume growth amid price hikes
• Health and wellness benefitting cereal-based drinks
• Leading players in malt-based drinks compete with aggressive marketing strategy

PROSPECTS AND OPPORTUNITIES

• Other hot drinks expected to see improved performance in the forecast period
• Chocolate-based drinks expected to benefit from slowdown in growth of cocoa prices
• RTD counterparts preferred due to convenience and hotter weather

CATEGORY DATA

• Table 47 Retail Sales of Other Hot Drinks by Category: Volume 2019-2024
• Table 48 Retail Sales of Other Hot Drinks by Category: Value 2019-2024
• Table 49 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2019-2024
• Table 50 Retail Sales of Other Hot Drinks by Category: % Value Growth 2019-2024
• Table 51 NBO Company Shares of Other Hot Drinks: % Retail Value 2020-2024
• Table 52 LBN Brand Shares of Other Hot Drinks: % Retail Value 2021-2024
• Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2024-2029
• Table 54 Forecast Retail Sales of Other Hot Drinks by Category: Value 2024-2029
• Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2024-2029
• Table 56 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2024-2029