シンガポールのホットドリンク市場

2024年、シンガポールのホットドリンク市場は、規制の変更と消費者の消費意欲の減退が重なり、総量ベースでは横ばいとなる見込みです。市場に影響を与える主要な規制変更のひとつは、2024年1月1日から適用される物品サービス税（GST）の税率が8%から9%に引き上げられることです。この税率引き上げは、ホットドリンクを含む幅広い商品の価格を押し上げるとみられています。

当レポートでは、シンガポールのホットドリンク市場について調査し、市場の概要と共に、コーヒー、紅茶、その他のホットドリンクの市場規模と構造を分析・予測し、市場の主要参入企業の動向など、戦略的な分析を行っています。

目次

目次と表のリスト

エグゼクティブサマリー

• 2024年のホットドリンク：全体像
• 2024年の主要動向
• 競合情勢
• 小売業の発展
• 食品サービスと小売業の分割
• 次なるホットドリンクは

市場データ

免責事項

情報源

シンガポールのコーヒー

主なデータ結果

2024年の発展

• コーヒーはより健康志向の選択肢へとシフト
• 外食産業の成長は、コーヒーショップ情勢の拡大により牽引
• 持続可能性と倫理的調達の動向は2024年も続く

展望と機会

• 挽きたてコーヒーポッドが好調な成長を見せる
• スペシャルティコーヒーが勢いを増すと予想される
• 外出先でのコーヒー消費が増加すると予想される

カテゴリーデータ

シンガポールのお茶

主なデータ結果

2024年の発展

• 2024年に小売量が停滞する中、お茶のオントレード販売量と小売額が増加する可能性がある
• 紅茶は依然として主流だが、健康とウェルネスのトレンドとともに、緑茶やフルーツ/ハーブティーも勢いを増している
• リーダーのリプトンは高級紅茶ブランドやRTD紅茶との競合激化に直面

展望と機会

• 高級化が紅茶の成長を牽引、特に手頃な高級品セグメントに重点
• お茶はますます意味のある贈り物の選択肢として見られるようになる
• お茶市場の二極化：プレミアムと価値重視の選択肢

カテゴリーデータ

シンガポールのその他のホットドリンク

主なデータ結果

2024年の発展

• 健康への懸念と代替飲料の増加により小売需要は減少しているが、外食産業の売上は引き続き好調
• カカオと砂糖の価格上昇が生産コストに影響
• 大手ブランドはRTDの提供を通じて衝動的な消費を狙っている

展望と機会

• 市場の焦点が成人消費者に移る中、他のホットドリンクの業績は横ばい
• 健康とウェルネスの動向と限られたイノベーションがチョコレートベースのドリンクに影響を与える
• 統合は今後も市場を形作る

カテゴリーデータ

In 2024, the hot drinks market in Singapore is expected to see flat performance in total volume terms, largely due to a combination of regulatory changes and reduced consumer spending power. One of the key regulatory changes that will affect the market is the increase in the Goods and Services Tax (GST) rate, which jumped from 8% to 9%, effective from 1 January 2024. This increase will likely push up the price of a wide range of goods, including hot drinks. As a result, consumers may become more...

Euromonitor International's Hot Drinks in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Hot Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Hot drinks in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retailing developments
• Foodservice vs retail split
• What next for hot drinks?

MARKET DATA

• Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2019-2024
• Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2019-2024
• Table 3 Retail Sales of Hot Drinks by Category: Volume 2019-2024
• Table 4 Retail Sales of Hot Drinks by Category: Value 2019-2024
• Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2019-2024
• Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2019-2024
• Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2019-2024
• Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2019-2024
• Table 9 Total Sales of Hot Drinks by Category: Total Volume 2019-2024
• Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2019-2024
• Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2020-2024
• Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2021-2024
• Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2019-2024
• Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2019-2024
• Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2024
• Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2024-2029
• Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2024-2029
• Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2024-2029
• Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2024-2029
• Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2024-2029
• Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2024-2029
• Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2024-2029
• Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2024-2029
• Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2024-2029
• Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

COFFEE IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Coffee sees shift towards more health-focused options
• Growth in foodservice is being driven by expanding chained coffee shop landscape
• Sustainability and ethical sourcing trends persist in 2024

PROSPECTS AND OPPORTUNITIES

• Fresh ground coffee pods set for strong growth
• Speciality coffee is expected to gain momentum
• Out-of-home coffee consumption is expected to thrive

CATEGORY DATA

• Table 26 Retail Sales of Coffee by Category: Volume 2019-2024
• Table 27 Retail Sales of Coffee by Category: Value 2019-2024
• Table 28 Retail Sales of Coffee by Category: % Volume Growth 2019-2024
• Table 29 Retail Sales of Coffee by Category: % Value Growth 2019-2024
• Table 30 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2019-2024
• Table 31 NBO Company Shares of Coffee: % Retail Value 2020-2024
• Table 32 LBN Brand Shares of Coffee: % Retail Value 2021-2024
• Table 33 Forecast Retail Sales of Coffee by Category: Volume 2024-2029
• Table 34 Forecast Retail Sales of Coffee by Category: Value 2024-2029
• Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2024-2029
• Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2024-2029

TEA IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Potential for on-trade volume sales and retail value growth of tea as retail volume stagnates in 2024.
• Black tea remains dominant, but green and fruit/herbal teas gain momentum, alongside health and wellness trend
• Leader Lipton faces growing competition from higher-end tea brands and RTD tea

PROSPECTS AND OPPORTUNITIES

• Premiumisation will drive growth in tea, with focus on affordable luxury segment
• Tea will be increasingly viewed as meaningful gifting option
• Polarisation in tea market: premium versus value-driven options

CATEGORY DATA

• Table 37 Retail Sales of Tea by Category: Volume 2019-2024
• Table 38 Retail Sales of Tea by Category: Value 2019-2024
• Table 39 Retail Sales of Tea by Category: % Volume Growth 2019-2024
• Table 40 Retail Sales of Tea by Category: % Value Growth 2019-2024
• Table 41 NBO Company Shares of Tea: % Retail Value 2020-2024
• Table 42 LBN Brand Shares of Tea: % Retail Value 2021-2024
• Table 43 Forecast Retail Sales of Tea by Category: Volume 2024-2029
• Table 44 Forecast Retail Sales of Tea by Category: Value 2024-2029
• Table 45 Forecast Retail Sales of Tea by Category: % Volume Growth 2024-2029
• Table 46 Forecast Retail Sales of Tea by Category: % Value Growth 2024-2029

OTHER HOT DRINKS IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Health concerns and rise of alternative beverages lead to decline in retail demand, but foodservice sales continue to thrive
• Rising cocoa and sugar prices impact production costs
• Leading brands target impulse consumption through RTD offerings

PROSPECTS AND OPPORTUNITIES

• Flat performance for other hot drinks as market shifts focus to adult consumers
• Health and wellness trends and limited innovation will impact chocolate-based drinks
• Consolidation will continue to define the market

CATEGORY DATA

• Table 47 Retail Sales of Other Hot Drinks by Category: Volume 2019-2024
• Table 48 Retail Sales of Other Hot Drinks by Category: Value 2019-2024
• Table 49 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2019-2024
• Table 50 Retail Sales of Other Hot Drinks by Category: % Value Growth 2019-2024
• Table 51 NBO Company Shares of Other Hot Drinks: % Retail Value 2020-2024
• Table 52 LBN Brand Shares of Other Hot Drinks: % Retail Value 2021-2024
• Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2024-2029
• Table 54 Forecast Retail Sales of Other Hot Drinks by Category: Value 2024-2029
• Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2024-2029
• Table 56 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2024-2029