インドの主食市場

インドの主食市場全体では、消費者の嗜好の変化、マクロ経済の変化、規制当局の介入を原動力として、すべてのカテゴリーで成長を遂げ、2024年の小売売上高は引き続き2桁台の力強い伸びを示しました。可処分所得の増加と都市化がパッケージ化された便利な食品オプションへの需要を押し上げる一方で、主要商品のインフレ圧力がメーカーによるコスト最適化策を促しました。

当レポートでは、インドの主食市場について調査し、市場の概要とともに、2020年～2024年の最新小売販売データに加え、主要企業、ブランド、小売店舗を特定し、消費者需要と売上成長の背景にある主要動向と人口動態の変化を評価しています。

目次

目次と表の一覧

エグゼクティブサマリー

• 2024年の主食：全体像
• 2024年の主な動向
• 競合情勢
• チャネル開発
• 主食の次はどうなるのか

市場データ

免責事項

出典

インドの焼き菓子

主なデータ結果

2024年の発展

• ハイブリッド焼き菓子の成長：インドと西洋の味の融合
• 健康志向の焼き菓子で小規模な地元企業がシェアを拡大
• コールドチェーン物流の成長により、焼きたてのパンや焼き菓子の新たな流通機会が生まれる

展望と機会

• 腸内環境を重視した焼き菓子の需要の高まりは、成長への重要な道筋を示している
• 高タンパクの焼き菓子は予測期間中に主流となる見込み
• 焼き菓子の原材料におけるクリーンなラベルと透明性を求める規制の推進

カテゴリーデータ

インドの朝食用シリアル

主なデータ結果

2024年の発展

• 高タンパクで機能性朝食シリアルの台頭が成長を牽引
• 朝食用シリアルの細分化、高級品と地域産品の参入が増加
• オンラインチャネルの台頭により、プレミアム朝食やハイブリッド朝食の導入が加速

展望と機会

• 今後は大都市圏外への拡大が重要な焦点となる
• 原料調達から包装まで、持続可能性におけるイノベーション
• 栄養分野におけるAI主導のパーソナライゼーションの台頭

カテゴリーデータ

インドにおける加工肉、魚介類、肉代替品

主なデータ結果

2024年の発展

• 健康と持続可能性が注目される中、植物由来の代替品が急増
• 加工肉や魚介類の競合激化がイノベーションとプレミアム製品の提供を推進
• eコマースとクイックコマースが拡大を促進

展望と機会

• 肉や魚介類の代替品の大衆市場への拡大
• クリーンラベルと機能性タンパク質を豊富に含む肉製品の需要増加
• 非沿岸市場における加工魚介類の浸透拡大

カテゴリーデータ

インドの加工果物と野菜

主なデータ結果

2024年の発展

• 冷凍野菜や調理済み野菜の成長は続く
• プライベートラベルとスマートパックサイズ戦略別競争力強化
• 多様なチャネルの採用が缶詰・瓶詰フルーツの成長を牽引

展望と機会

• 加工果物・野菜の都市以外への普及率増加
• 消費者の試用を促すために小パックが使用される
• 持続可能でスマートなパッケージングにおけるイノベーション

カテゴリーデータ

インドの米、パスタ、麺類

主なデータ結果

2024年の発展

• 健康志向のパスタ・麺類への競争シフト
• 政府の政策が米の貿易と国内供給に与える影響
• クイックコマースとD2C（消費者直販）販売チャネルの台頭

展望と機会

• インドの家庭のアップグレードに伴い、包装米が増加
• パスタや麺類の地域性や機能性のバリエーションに対する需要の高まり
• 価値重視のファミリーパックと日用品の需要増加

カテゴリーデータ

Overall staple foods in India continued to witness strong double-digit retail current value growth in 2024, with growth across all categories, driven by evolving consumer preferences, macroeconomic shifts, and regulatory interventions. While rising disposable incomes and urbanisation propelled demand for packaged and convenient food options, inflationary pressures on key commodities prompted cost optimisation measures by manufacturers. In addition, government policies on food safety, nutrition,...

Euromonitor International's Staple Foods in India report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2029, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Staple Foods market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Staple foods in 2024: The big picture
• Key trends in 2024
• Competitive landscape
• Channel developments
• What next for staple foods?

MARKET DATA

• Table 1 Sales of Staple Foods by Category: Volume 2019-2024
• Table 2 Sales of Staple Foods by Category: Value 2019-2024
• Table 3 Sales of Staple Foods by Category: % Volume Growth 2019-2024
• Table 4 Sales of Staple Foods by Category: % Value Growth 2019-2024
• Table 5 NBO Company Shares of Staple Foods: % Value 2020-2024
• Table 6 LBN Brand Shares of Staple Foods: % Value 2021-2024
• Table 7 Penetration of Private Label by Category: % Value 2019-2024
• Table 8 Distribution of Staple Foods by Format: % Value 2019-2024
• Table 9 Forecast Sales of Staple Foods by Category: Volume 2024-2029
• Table 10 Forecast Sales of Staple Foods by Category: Value 2024-2029
• Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2024-2029
• Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

BAKED GOODS IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Growth of hybrid baked goods: Fusion of Indian and Western flavours
• Smaller local players gain ground with health-focused baked goods offerings
• Growth of cold-chain logistics unlocks new channel opportunities for fresh baked goods

PROSPECTS AND OPPORTUNITIES

• Rising demand for gut health-oriented baked goods signals a key avenue for growth
• High protein baked goods to gain mainstream acceptance in the forecast period
• Regulatory push for cleaner labels and transparency in baked goods ingredients

CATEGORY DATA

• Table 13 Sales of Baked Goods by Category: Volume 2019-2024
• Table 14 Sales of Baked Goods by Category: Value 2019-2024
• Table 15 Sales of Baked Goods by Category: % Volume Growth 2019-2024
• Table 16 Sales of Baked Goods by Category: % Value Growth 2019-2024
• Table 17 Sales of Pastries by Type: % Value 2019-2024
• Table 18 NBO Company Shares of Baked Goods: % Value 2020-2024
• Table 19 LBN Brand Shares of Baked Goods: % Value 2021-2024
• Table 20 Distribution of Baked Goods by Format: % Value 2019-2024
• Table 21 Forecast Sales of Baked Goods by Category: Volume 2024-2029
• Table 22 Forecast Sales of Baked Goods by Category: Value 2024-2029
• Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2024-2029
• Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2024-2029

BREAKFAST CEREALS IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Rise of high protein and functional breakfast cereals drives growth
• Fragmentation in breakfast cereals, with premium and regional players gaining traction
• Rise of online channels accelerates adoption of premium and hybrid breakfast formats

PROSPECTS AND OPPORTUNITIES

• Scaling beyond metros will be a key focus going forward
• Innovations in sustainability from ingredient sourcing to packaging
• Rise of AI-driven personalisation in nutrition

CATEGORY DATA

• Table 25 Sales of Breakfast Cereals by Category: Volume 2019-2024
• Table 26 Sales of Breakfast Cereals by Category: Value 2019-2024
• Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2019-2024
• Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2019-2024
• Table 29 NBO Company Shares of Breakfast Cereals: % Value 2020-2024
• Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2021-2024
• Table 31 Distribution of Breakfast Cereals by Format: % Value 2019-2024
• Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2024-2029
• Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2024-2029
• Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2024-2029
• Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2024-2029

PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Plant-based alternatives surge as health and sustainability take centre stage
• Intensifying competition in processed meat and seafood drives innovation and premium offerings
• E-commerce and quick commerce drive expansion

PROSPECTS AND OPPORTUNITIES

• Expansion of alternatives to meat and seafood into the mass market
• Growing demand for clean label and functional protein-rich meat products
• Increasing penetration of processed seafood in non-coastal markets

CATEGORY DATA

• Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2019-2024
• Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2019-2024
• Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2019-2024
• Table 39 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2019-2024
• Table 40 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2019-2024
• Table 41 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2019-2024
• Table 42 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2019-2024
• Table 43 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2019-2024
• Table 44 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2019-2024
• Table 45 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2020-2024
• Table 46 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2024
• Table 47 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2019-2024
• Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2024-2029
• Table 49 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2024-2029

PROCESSED FRUIT AND VEGETABLES IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Growth of frozen and ready-to-cook vegetables continues
• Competitive push through private label and smart pack size strategies
• Diversified channel adoption driving growth of canned and jarred fruits

PROSPECTS AND OPPORTUNITIES

• Increased penetration of processed fruit and vegetables beyond metro cities
• Small packs will be used to encourage consumer trials
• Innovation in sustainable and smart packaging

CATEGORY DATA

• Table 50 Sales of Processed Fruit and Vegetables by Category: Volume 2019-2024
• Table 51 Sales of Processed Fruit and Vegetables by Category: Value 2019-2024
• Table 52 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2019-2024
• Table 53 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2019-2024
• Table 54 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2019-2024
• Table 55 NBO Company Shares of Processed Fruit and Vegetables: % Value 2020-2024
• Table 56 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2021-2024
• Table 57 Distribution of Processed Fruit and Vegetables by Format: % Value 2019-2024
• Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2024-2029
• Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2024-2029
• Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2024-2029
• Table 61 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2024-2029

RICE, PASTA AND NOODLES IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Competitive shift towards health-oriented pasta and noodles
• Impact of government policies on rice trade and domestic supply
• Rise of quick commerce and direct-to-consumer (D2C) sales channels

PROSPECTS AND OPPORTUNITIES

• Rise of packaged rice as Indian households upgrade
• Growing demand for regional and functional variants of pasta and noodles
• Growing demand for value-driven family packs and everyday staples

CATEGORY DATA

• Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2019-2024
• Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2019-2024
• Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2019-2024
• Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2019-2024
• Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2019-2024
• Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2020-2024
• Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2021-2024
• Table 69 NBO Company Shares of Rice: % Value 2020-2024
• Table 70 LBN Brand Shares of Rice: % Value 2021-2024
• Table 71 NBO Company Shares of Pasta: % Value 2020-2024
• Table 72 LBN Brand Shares of Pasta: % Value 2021-2024
• Table 73 NBO Company Shares of Noodles: % Value 2020-2024
• Table 74 LBN Brand Shares of Noodles: % Value 2021-2024
• Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2019-2024
• Table 76 Distribution of Rice by Format: % Value 2019-2024
• Table 77 Distribution of Pasta by Format: % Value 2019-2024
• Table 78 Distribution of Noodles by Format: % Value 2019-2024
• Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2024-2029
• Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2024-2029
• Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2024-2029
• Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2024-2029