シンガポールの小売市場

2024年のシンガポールの小売市場は、慎重な経済背景と労働市場の需要減退に起因する消費者心理の軟化にもかかわらず、ある程度の回復力を示しました。多くの消費者は、生活費への懸念にますます心を奪われ、より合理的で慎重な支出を行うようになっています。これに対応するため、ブランドや小売業者は、手頃な価格と価値を示す必要に迫られています。このような状況の中、プライベートブランド商品が人気を博しています。

当レポートでは、シンガポールの小売市場について調査し、ハイパーマーケット、スーパーマーケット、ディスカウントストア、コンビニエンスストア、複合小売店、健康・美容関連小売店、衣料品・履物小売店、家具・調度品店、DIY・金物店、耐久消費財小売店などのチャネル別の分析を提供するとともに、業績や直面している課題などを提供しています。

目次

目次と表のリスト

エグゼクティブサマリー

動作環境

市場データ

免責事項

情報源

シンガポールのコンビニエンスストア

主なデータ結果

2024年の発展

• Emart24のシンガポールでの短命な存在
• ガソリンスタンドの小売業者が店舗の品揃えを進化させる
• 無人コンビニエンスストアが普及

展望と機会

• イノベーションとブランドコラボレーションで成長を促進
• EVの普及拡大がガソリンスタンドの小売業を形作る
• 国際旅行がチャネル回復を支援

チャンネルデータ

シンガポールのハイパーマーケット

主なデータ結果

2024年の発展

• 急激な落ち込みの中、サービスの拡大がハイパーマーケットの魅力を高める
• 閉鎖とブランド変更戦略は競合情勢に影響を与える
• 主催するコミュニティイベントは来場者を集めることを目的としている

展望と機会

• 土地不足の環境でハイパーマーケットは課題に直面
• 優位な立場にあるスーパーマーケットからの競合の激化
• コスト動向の変化の中でのデジタルイノベーション

チャンネルデータ

シンガポールのスーパーマーケット

主なデータ結果

2024年の発展

• スーパーマーケットは2024年も食料品小売業の主導権を維持
• コスト意識の高い消費者の間でプライベートブランドの魅力が高まっている
• Scarlett Supermarketは積極的な拡大で全国的な存在感を確立

展望と機会

• CDCバウチャーで来店者数を増やし、価値重視のプロモーションを実施
• 新興都市におけるスーパーマーケットの着実な拡大
• 厳しい経済情勢の中で持続可能性とコスト効率を優先する参入企業

チャンネルデータ

シンガポールの小さな地元食料品店

主なデータ結果

2024年の発展

• Mama shopsは2024年に売上成長鈍化
• コスト圧力が地元の小規模食料品店に重くのしかかる
• キャッシュレス決済の導入がデジタル移行を支援

展望と機会

• 都市計画は地元の食料品店の見通しに影響を与える
• 価格上昇動向は今後も続く可能性が高い
• 地元の小さな食料品店は忠実な顧客の間でニッチな地位を占めている

チャンネルデータ

シンガポールの雑貨店

主なデータ結果

2024年の発展

• 通貨高は消費者の支出決定に影響を与える
• MUJIは旗艦店で持続可能性と価値に焦点を当てる
• 生活費の上昇が雑貨店の成長を促進

展望と機会

• 百貨店、回復に向けて苦戦
• Minisoはブランドコラボレーションを通じて成長を続ける
• Don Don Donkiはさらなる拡大に投資する見込み

チャンネルデータ

シンガポールのアパレルとフットウェアのスペシャリスト

主なデータ結果

2024年の発展

• 消費者の慎重な支出により売上が減少
• Nikeのオーチャードロード旗艦店がブランドの存在感を強化
• 訪日観光客の減少で回復が停滞

展望と機会

• 小売業の形態は効率性を高めるために進化する
• Uniqloの普及とRalph Laurenの拡大
• チャレンジャーブランドとデジタルディスラプターが情勢を一変させる

チャンネルデータ

シンガポールの家電製品および電子機器のスペシャリスト

主なデータ結果

2024年の発展

• 選択的家電製品と電子機器の需要の減少
• 政府のバウチャーは持続可能な製品の採用を促進する
• 利便性がスマートホームソリューションへの関心を高める

展望と機会

• オフラインとオンラインの小売チャネル間の競合が激化
• PRISM+はマーケティングを活用して存在感を強化
• 進化する所有モデルが消費者の選択を変える

チャンネルデータ

シンガポールの健康と美容の専門家

主なデータ結果

2024年の発展

• オムニチャネル戦略は消費者のエンゲージメントを拡大する
• Sephoraは革新的な技術で地位を強化
• 健康への懸念から必需品の需要が続く

展望と機会

• 国境を越えた購買とオンラインプラットフォームが競合を激化
• パートナーシップが地域の健康促進活動を推進
• 消費者直販競合が眼鏡店に課題

チャンネルデータ

シンガポールのホーム製品スペシャリスト

主なデータ結果

2024年の発展

• ペット飼育の増加はライフスタイルの変化を示唆している
• Ikeaは手頃な価格を優先
• Castleryは消費者エンゲージメントを高めるためにオフライン小売業に投資

展望と機会

• 住宅改修プログラムが住宅のアップグレードへの支出を支える
• AVS cat managementがペット小売業の成長を後押し
• 日本風の暮らしは依然として人気、一方IKEAは家具以外にも多様化

チャンネルデータ

シンガポールでの直接販売

主なデータ結果

2024年の発展

• 2024年も直接販売は勢いを失い続ける
• 消費者の健康と美容、パーソナルケアは、直接販売の中でも引き続き人気がある
• 多様化によりeコマースの存在感が増す

展望と機会

• インセンティブとトレーニングが販売促進を促進
• eコマースの統合が将来の成長を支える
• 直接販売が適応するにつれて不透明な見通し

チャンネルデータ

シンガポールでの販売

主なデータ結果

2024年の発展

• 新たな社会運動が自動販売機の売上を牽引
• シンガポールの7-Elevenの新しい自動販売機コンセプト
• 自動販売機における製品の多様性の拡大

展望と機会

• 自動販売機の利用拡大に向けたさらなるイノベーション
• 従来とは異なるカテゴリーが自動販売機を包含
• キャッシュレス決済が当たり前に

チャンネルデータ

シンガポールの小売eコマース

主なデータ結果

2024年の発展

• eコマースは2024年に2年連続で減少する見込み
• ShopeeマーケットプレースとLazadaマーケットプレースがトップの座を守る
• StripeがWhatsAppと統合しアプリ内決済を実現

展望と機会

• バーチャルインフルエンサーは将来の成長の可能性を秘めている
• 生成AIがeコマースの進化をサポート
• マーケットプレイスはテイクレートの上昇を通じて収益性を追求する

チャンネルデータ

Retail in Singapore showed some resilience in 2024, despite softer consumer sentiment stemming from a cautious economic backdrop and weaker labour market demand. Many consumers are increasingly preoccupied with cost-of-living concerns, resulting in more rational and prudent spending. In response, brands and retailers have been compelled to demonstrate affordability and value in their offerings. Private label products have gained traction in this climate, with leading grocery retailers such as NT...

Euromonitor International's Retail in Singapore report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Retail E-Commerce, Retail Offline.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retail market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Retail in 2024: the big picture
• Experiential retail as key focus as retailers look to redefine the role of the store
• Artificial intelligence drives development
• What next for retail?

OPERATING ENVIRONMENT

• Informal retail
• Opening hours for physical retail
• Summary 1 Standard Opening Hours by Channel Type 2023
• Seasonality
• Lunar New Year
• Hari Raya Aidilfitri (or Hari Raya Puasa)
• Christmas and New Year

MARKET DATA

• Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2019-2024
• Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2019-2024
• Table 3 Sales in Retail Offline by Channel: Value 2019-2024
• Table 4 Sales in Retail Offline by Channel: % Value Growth 2019-2024
• Table 5 Retail Offline Outlets by Channel: Units 2019-2024
• Table 6 Retail Offline Outlets by Channel: % Unit Growth 2019-2024
• Table 7 Sales in Retail E-Commerce by Product: Value 2019-2024
• Table 8 Sales in Retail E-Commerce by Product: % Value Growth 2019-2024
• Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
• Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 11 Sales in Grocery Retailers by Channel: Value 2019-2024
• Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2019-2024
• Table 13 Grocery Retailers Outlets by Channel: Units 2019-2024
• Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
• Table 15 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
• Table 16 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 17 Sales in Non-Grocery Retailers by Channel: Value 2019-2024
• Table 18 Sales in Non-Grocery Retailers by Channel: % Value Growth 2019-2024
• Table 19 Non-Grocery Retailers Outlets by Channel: Units 2019-2024
• Table 20 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
• Table 21 Retail GBO Company Shares: % Value 2020-2024
• Table 22 Retail GBN Brand Shares: % Value 2021-2024
• Table 23 Retail Offline GBO Company Shares: % Value 2020-2024
• Table 24 Retail Offline GBN Brand Shares: % Value 2021-2024
• Table 25 Retail Offline LBN Brand Shares: Outlets 2021-2024
• Table 26 Retail E-Commerce GBO Company Shares: % Value 2020-2024
• Table 27 Retail E-Commerce GBN Brand Shares: % Value 2021-2024
• Table 28 Grocery Retailers GBO Company Shares: % Value 2020-2024
• Table 29 Grocery Retailers GBN Brand Shares: % Value 2021-2024
• Table 30 Grocery Retailers LBN Brand Shares: Outlets 2021-2024
• Table 31 Non-Grocery Retailers GBO Company Shares: % Value 2020-2024
• Table 32 Non-Grocery Retailers GBN Brand Shares: % Value 2021-2024
• Table 33 Non-Grocery Retailers LBN Brand Shares: Outlets 2021-2024
• Table 34 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2024-2029
• Table 35 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2024-2029
• Table 36 Forecast Sales in Retail Offline by Channel: Value 2024-2029
• Table 37 Forecast Sales in Retail Offline by Channel: % Value Growth 2024-2029
• Table 38 Forecast Retail Offline Outlets by Channel: Units 2024-2029
• Table 39 Forecast Retail Offline Outlets by Channel: % Unit Growth 2024-2029
• Table 40 Forecast Sales in Retail E-Commerce by Product: Value 2024-2029
• Table 41 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2024-2029
• Table 42 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 43 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
• Table 44 Forecast Sales in Grocery Retailers by Channel: Value 2024-2029
• Table 45 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2024-2029
• Table 46 Forecast Grocery Retailers Outlets by Channel: Units 2024-2029
• Table 47 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029
• Table 48 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 49 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
• Table 50 Forecast Sales in Non-Grocery Retailers by Channel: Value 2024-2029
• Table 51 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2024-2029
• Table 52 Forecast Non-Grocery Retailers Outlets by Channel: Units 2024-2029
• Table 53 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 2 Research Sources

CONVENIENCE RETAILERS IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Emart24's short-lived presence in Singapore
• Forecourt retailers evolve store offerings
• Unmanned convenience stores gain ground

PROSPECTS AND OPPORTUNITIES

• Innovation and brand collaborations to drive growth
• Rising EV adoption shapes forecourt retail
• International travel supports channel recovery

CHANNEL DATA

• Table 54 Convenience Retailers: Value Sales, Outlets and Selling Space 2019-2024
• Table 55 Convenience Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 56 Sales in Convenience Retailers by Channel: Value 2019-2024
• Table 57 Sales in Convenience Retailers by Channel: % Value Growth 2019-2024
• Table 58 Convenience Retailers GBO Company Shares: % Value 2020-2024
• Table 59 Convenience Retailers GBN Brand Shares: % Value 2021-2024
• Table 60 Convenience Retailers LBN Brand Shares: Outlets 2021-2024
• Table 61 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 62 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
• Table 63 Forecast Sales in Convenience Retailers by Channel: Value 2024-2029
• Table 64 Forecast Sales in Convenience Retailers by Channel: % Value Growth 2024-2029

HYPERMARKETS IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Expanding services enhance appeal of hypermarkets amid sharp fall
• Closures and rebranding strategies impact competitive landscape
• Hosted community events aim to attract footfall

PROSPECTS AND OPPORTUNITIES

• Hypermarkets faces challenges in a land-scarce environment
• Rising competition from well-positioned supermarkets
• Digital innovation amid shifts in cost dynamics

CHANNEL DATA

• Table 65 Hypermarkets: Value Sales, Outlets and Selling Space 2019-2024
• Table 66 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 67 Hypermarkets GBO Company Shares: % Value 2020-2024
• Table 68 Hypermarkets GBN Brand Shares: % Value 2021-2024
• Table 69 Hypermarkets LBN Brand Shares: Outlets 2021-2024
• Table 70 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 71 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029

SUPERMARKETS IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Supermarkets retains leadership of grocery retail in 2024
• Growing appeal of private label among cost-conscious consumers
• Scarlett Supermarket builds national presence with aggressive expansion

PROSPECTS AND OPPORTUNITIES

• CDC vouchers to drive footfall and value-led promotions
• Steady expansion of supermarket outlets in new-population towns
• Players to prioritise sustainability and cost-efficiency in a challenging economy

CHANNEL DATA

• Table 72 Supermarkets: Value Sales, Outlets and Selling Space 2019-2024
• Table 73 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 74 Supermarkets GBO Company Shares: % Value 2020-2024
• Table 75 Supermarkets GBN Brand Shares: % Value 2021-2024
• Table 76 Supermarkets LBN Brand Shares: Outlets 2021-2024
• Table 77 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 78 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029

SMALL LOCAL GROCERS IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Mama shops see slowed sales growth in 2024
• Cost pressures weigh heavily on small local grocers
• Cashless payment adoption supports digital transition

PROSPECTS AND OPPORTUNITIES

• Urban planning influences outlook for local grocers
• Upward price trends likely to persist
• Small local grocers inhabit niche among loyal customers

CHANNEL DATA

• Table 79 Small Local Grocers: Value Sales, Outlets and Selling Space 2019-2024
• Table 80 Small Local Grocers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 81 Small Local Grocers GBO Company Shares: % Value 2020-2024
• Table 82 Small Local Grocers GBN Brand Shares: % Value 2021-2024
• Table 83 Small Local Grocers LBN Brand Shares: Outlets 2021-2024
• Table 84 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 85 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029

GENERAL MERCHANDISE STORES IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Stronger currency shapes consumer spending decisions
• MUJI focuses on sustainability and value in flagship store
• Rising cost of living fuels growth for variety stores

PROSPECTS AND OPPORTUNITIES

• Department stores faces uphill battle for recovery
• Miniso will continue to drive growth through brand collaborations
• Don Don Donki likely to invest further in expansion

CHANNEL DATA

• Table 86 General Merchandise Stores: Value Sales, Outlets and Selling Space 2019-2024
• Table 87 General Merchandise Stores: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 88 Sales in General Merchandise Stores by Channel: Value 2019-2024
• Table 89 Sales in General Merchandise Stores by Channel: % Value Growth 2019-2024
• Table 90 General Merchandise Stores GBO Company Shares: % Value 2020-2024
• Table 91 General Merchandise Stores GBN Brand Shares: % Value 2021-2024
• Table 92 General Merchandise Stores LBN Brand Shares: Outlets 2021-2024
• Table 93 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 94 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
• Table 95 Forecast Sales in General Merchandise Stores by Channel: Value 2024-2029
• Table 96 Forecast Sales in General Merchandise Stores by Channel: % Value Growth 2024-2029

APPAREL AND FOOTWEAR SPECIALISTS IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Sales fall amid cautious consumer spending
• Nike's Orchard Road flagship bolsters brand presence
• Weak inbound tourism stalls recovery

PROSPECTS AND OPPORTUNITIES

• Retail formats evolve to enhance efficiency
• Uniqlo's ubiquity and Ralph Lauren's expansion
• Challenger brands and digital disruptors reshape the landscape

CHANNEL DATA

• Table 97 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space 2019-2024
• Table 98 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 99 Apparel and Footwear Specialists GBO Company Shares: % Value 2020-2024
• Table 100 Apparel and Footwear Specialists GBN Brand Shares: % Value 2021-2024
• Table 101 Apparel and Footwear Specialists LBN Brand Shares: Outlets 2021-2024
• Table 102 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 103 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029

APPLIANCES AND ELECTRONICS SPECIALISTS IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Waning demand for discretionary appliances and electronics
• Government vouchers promote sustainable product adoption
• Convenience fuels growing interest in smart home solutions

PROSPECTS AND OPPORTUNITIES

• Competition set to intensify between offline and online retail channels
• PRISM+ leverages marketing to strengthen presence
• Evolving ownership models reshape consumer choices

CHANNEL DATA

• Table 104 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space 2019-2024
• Table 105 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 106 Appliances and Electronics Specialists GBO Company Shares: % Value 2020-2024
• Table 107 Appliances and Electronics Specialists GBN Brand Shares: % Value 2021-2024
• Table 108 Appliances and Electronics Specialists LBN Brand Shares: Outlets 2021-2024
• Table 109 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 110 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029

HEALTH AND BEAUTY SPECIALISTS IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Omnichannel strategies broaden consumer engagement
• Sephora strengthens its position with innovative technology
• Health concerns sustain demand for essential products

PROSPECTS AND OPPORTUNITIES

• Cross-border purchasing and online platforms intensify competition
• Partnerships boost community health initiatives
• Direct-to-consumer competition challenges optical goods stores

CHANNEL DATA

• Table 111 Health and Beauty Specialists: Value Sales, Outlets and Selling Space 2019-2024
• Table 112 Health and Beauty Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 113 Sales in Health and Beauty Specialists by Channel: Value 2019-2024
• Table 114 Sales in Health and Beauty Specialists by Channel: % Value Growth 2019-2024
• Table 115 Health and Beauty Specialists GBO Company Shares: % Value 2020-2024
• Table 116 Health and Beauty Specialists GBN Brand Shares: % Value 2021-2024
• Table 117 Health and Beauty Specialists LBN Brand Shares: Outlets 2021-2024
• Table 118 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 119 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
• Table 120 Forecast Sales in Health and Beauty Specialists by Channel: Value 2024-2029
• Table 121 Forecast Sales in Health and Beauty Specialists by Channel: % Value Growth 2024-2029

HOME PRODUCTS SPECIALISTS IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Growing pet ownership signals changing lifestyles
• Ikea prioritises affordability
• Castlery invests in offline retail to boost consumer engagement

PROSPECTS AND OPPORTUNITIES

• Home improvement programme underpins spending on household upgrades
• AVS cat management framework set to bolster pet retail growth
• Japanese-inspired living remains popular, while IKEA diversifies beyond furnishings

CHANNEL DATA

• Table 122 Home Products Specialists: Value Sales, Outlets and Selling Space 2019-2024
• Table 123 Home Products Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 124 Sales in Home Products Specialists by Channel: Value 2019-2024
• Table 125 Sales in Home Products Specialists by Channel: % Value Growth 2019-2024
• Table 126 Home Products Specialists GBO Company Shares: % Value 2020-2024
• Table 127 Home Products Specialists GBN Brand Shares: % Value 2021-2024
• Table 128 Home Products Specialists LBN Brand Shares: Outlets 2021-2024
• Table 129 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 130 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
• Table 131 Forecast Sales in Home Products Specialists by Channel: Value 2024-2029
• Table 132 Forecast Sales in Home Products Specialists by Channel: % Value Growth 2024-2029

DIRECT SELLING IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Direct selling continues to lose traction in 2024
• Consumer health and beauty and personal care remain favourites within direct selling
• Diversification boosts e-commerce presence

PROSPECTS AND OPPORTUNITIES

• Incentives and training propel sales outreach
• Integrating e-commerce anchors future growth
• Uncertain outlook as direct selling adapts

CHANNEL DATA

• Table 133 Direct Selling by Product: Value 2019-2024
• Table 134 Direct Selling by Product: % Value Growth 2019-2024
• Table 135 Direct Selling GBO Company Shares: % Value 2020-2024
• Table 136 Direct Selling GBN Brand Shares: % Value 2021-2024
• Table 137 Direct Selling Forecasts by Product: Value 2024-2029
• Table 138 Direct Selling Forecasts by Product: % Value Growth 2024-2029

VENDING IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Renewed social movement drives vending sales
• 7-Eleven's new vending concept in Singapore
• Growing product diversity in vending

PROSPECTS AND OPPORTUNITIES

• Further innovation to expand vending use
• Unconventional categories embrace vending
• Cashless payments becoming the norm

CHANNEL DATA

• Table 139 Vending by Product: Value 2019-2024
• Table 140 Vending by Product: % Value Growth 2019-2024
• Table 141 Vending GBO Company Shares: % Value 2020-2024
• Table 142 Vending GBN Brand Shares: % Value 2021-2024
• Table 143 Vending Forecasts by Product: Value 2024-2029
• Table 144 Vending Forecasts by Product: % Value Growth 2024-2029

RETAIL E-COMMERCE IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• E-commerce sees second consecutive year of decline in 2024
• Shopee Marketplace and Lazada Marketplace defend leading positions
• Stripe integrates with WhatsApp for in-app payments

PROSPECTS AND OPPORTUNITIES

• Virtual influencers offer potential for future growth
• Generative AI supports e-commerce evolution
• Marketplaces pursue profitability through rising take rates

CHANNEL DATA

• Table 145 Retail E-Commerce by Channel: Value 2019-2024
• Table 146 Retail E-Commerce by Channel: % Value Growth 2019-2024
• Table 147 Retail E-Commerce by Product: Value 2019-2024
• Table 148 Retail E-Commerce by Product: % Value Growth 2019-2024
• Table 149 Retail E-Commerce GBO Company Shares: % Value 2020-2024
• Table 150 Retail E-Commerce GBN Brand Shares: % Value 2021-2024
• Table 151 Forecast Retail E-Commerce by Channel: Value 2024-2029
• Table 152 Forecast Retail E-Commerce by Channel: % Value Growth 2024-2029
• Table 153 Forecast Retail E-Commerce by Product: Value 2024-2029
• Table 154 Forecast Retail E-Commerce by Product: % Value Growth 2024-2029