フィリピンの小売市場

2024年のフィリピンの小売の市場規模は、2023年よりペースは鈍化しましたが、現在価値ベースでは健全な成長を記録しました。年間インフレ率は前年比で低下しましたが、コスト上昇の遺産が消費者の慎重な行動につながり、裁量支出に影響を与えています。しかし、労働市場は大幅に改善し、失業率は低下し、主要産業は成長しました。

当レポートでは、フィリピンの小売市場について調査し、ハイパーマーケット、スーパーマーケット、ディスカウントストア、コンビニエンスストア、複合小売店、健康・美容関連小売店、衣料品・履物小売店、家具・調度品店、DIY・金物店、耐久消費財小売店などのチャネル別の分析を提供するとともに、業績や直面している課題などを提供しています。

目次

目次と表のリスト

エグゼクティブサマリー

動作環境

• 非公式小売業
• 実店舗の営業時間
• 季節性
• クリスマスシーズン
• 新学期

市場データ

免責事項

情報源

フィリピンのコンビニエンスストア

主なデータ結果

2024年の発展

• コンビニエンスストア各社は2024年も拡大計画を継続
• Philippine Seven Corpが優位を維持
• 韓国をテーマにしたコンビニエンスストアの台頭

展望と機会

• 主要企業がアクセスの拡大に注力する中、コンビニエンスストアはさらなる成長が見込まれる
• 差別化がより顕著になる
• 自動車所有の増加によりガソリンスタンド小売業者は成長の兆し

チャンネルデータ

フィリピンのディスカウント店

主なデータ結果

2024年の発展

• 消費者がより便利な形態を好むため、ディスカウント店の成長はわずかである
• Puregoldが単独参入企業として残る
• Daliはサービスが行き届いていない地域をターゲットにディスカウント店としての機会を模索

展望と機会

• ディスカウント店の明るい見通し
• 地方での拡大は今後も続く見込み
• 地方自治体との連携は有益

チャンネルデータ

フィリピンのハイパーマーケット

主なデータ結果

2024年の発展

• ハイパーマーケットは、小規模店舗との競合にもかかわらず、プラス成長を享受
• Puregold Price Club Incが首位を維持
• 季節ごとの店内プロモーションが顧客ロイヤルティを高める

展望と機会

• ハイパーマーケットの成長見通しは明るいまま
• オムニチャネルの存在は今後も重要
• 持続可能性戦略が成長を刺激する可能性がある

チャンネルデータ

フィリピンのスーパーマーケット

主なデータ結果

2024年の発展

• スーパーマーケットはモビリティの向上別恩恵を受ける
• 持続可能性が中心となる
• 技術の進歩によりシームレスなショッピング体験が実現

展望と機会

• スーパーマーケットは拡大し続ける
• オムニチャネルの可視性が新たな標準になる
• さらなる統合の可能性あり

チャンネルデータ

フィリピンの小さな地元食料品店

主なデータ結果

2024年の発展

• Sari-sari ストアは文化的関連性を維持している
• デジタルソリューションは効率性を高める
• 地元の小規模食料品店が持続可能性対策を採用

展望と機会

• 近代的な食料品店の形態が急増しているにもかかわらず、小規模な地元の食料品店は依然として重要な存在であり続ける
• メーカーや販売業者とのパートナーシップは今後も重要
• ディスカウント店やコンビニエンスストアは地元の小規模食料品店にとって脅威

チャンネルデータ

フィリピンの雑貨店

主なデータ結果

2024年の発展

• モビリティの向上が百貨店の成長を促進
• バラエティストアは店舗拡大の継続で利益を得る
• SM Retail Incが引き続き優位に

展望と機会

• 経済回復と金融包摂拡大に向けた取り組みとともに、さらなる拡大が期待される
• バラエティストアは今後も繁栄する
• オムニチャネルが新たな標準になる

チャンネルデータ

フィリピンのアパレルと靴のスペシャリスト

主なデータ結果

2024年の発展

• リモートワークの減少に伴い、消費者は衣服に費やす金額が増加
• Uniqloが拡大を加速
• 経済回復の中で高級ファッションが勢いを増す

展望と機会

• アパレルおよびフットウェア小売業者が没入型店舗体験を導入
• eコマースは継続的な拡大に貢献するだろう
• 倫理的で持続可能な慣行が生まれる

チャンネルデータ

フィリピンの家電製品および電子機器のスペシャリスト

主なデータ結果

2024年の発展

• 経済回復は家電・電子機器の専門業者に利益をもたらす
• 金融包摂が需要を刺激
• スマートホームはフィリピンの家電小売業にとって新たなフロンティアとなる

展望と機会

• 可処分所得の増加と金融包摂の拡大を背景に、前向きな見通し
• スマートホームの人気は拡大する
• オムニチャネル戦略が重要な役割を果たす

チャンネルデータ

フィリピンの健康と美容の専門家

主なデータ結果

2024年の発展

• 物理的なオフィス環境への復帰は健康と美容製品にメリットをもたらす
• 参入企業はeコマースの存在感を強める
• 国産健康・美容ブランドへの関心の高まり

展望と機会

• 美容支出の増加は小売店の拡大を促す
• 眼鏡店は大きく成長する
• ジェネリック医薬品は薬局の成長を支える

チャンネルデータ

ホームフィリピンの製品スペシャリスト

主なデータ結果

2024年の発展

• 住宅製品の専門家は持続的な成長を予測
• 家庭用品や家具店は地元デザイナーの活動増加の恩恵を受ける
• Wilconは引き続きトップ参入企業だが、Citi Hardwarが躍進

展望と機会

• 住宅製品専門業者は経済成長に合わせて収益が増加する見込み
• BNPLは成長を促進する上で重要な役割を果たす
• eコマースの重要性が高まる

チャンネルデータ

フィリピンでの直接販売

主なデータ結果

2024年の発展

• eコマースとの競合が成長を阻害
• エイボンは継続的な課題の中で地位を失い続けている
• 健康とウェルネスの動向が直接販売に影響を与える

展望と機会

• 直接販売業者にとってより良い成長の見通し
• 参入企業はソーシャルメディアマーケティングをますます活用する
• イベントやクロスプロモーションは顧客ロイヤルティの構築に役立つ可能性がある

チャンネルデータ

フィリピンでの販売

主なデータ結果

2024年の発展

• 自動販売機の進歩は遅い
• Philippine Vending Corporationが市場をリード

展望と機会

• 経済回復が成長を加速させる
• 非食品・飲料品への拡大が期待される

チャンネルデータ

フィリピンの小売eコマース

主なデータ結果

2024年の発展

• オンラインマーケットプレイスは売上を伸ばすのに役立っている
• 代替決済手段が需要を後押し
• TikTok Shopがeコマース大手に課題

展望と機会

• 小売eコマースは拡大し続ける
• 金融包摂は成長を促進する上で重要な役割を果たす
• AIの導入は今後も価値あるトレンドであり続ける

チャンネルデータ

Retail in the Philippines recorded healthy growth in in current value terms in 2024, albeit at a slower pace than 2023. While the annual inflation rate declined year-on-year, a legacy of rising costs has led to cautious consumer behaviour, impacting discretionary spending. However, the labour market demonstrated significant improvement, with declining unemployment rates and growth in key industries

Euromonitor International's Retail in Philippines report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Retail E-Commerce, Retail Offline.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retail market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Retail in 2024: The big picture
• SM Retail maintained its dominance
• Ongoing digitalisation of retail channels and payment methods
• What next for retail?

OPERATING ENVIRONMENT

• Informal retail
• Opening hours for physical retail
• Summary 1 Standard Opening Hours by Channel Type 2024
• Seasonality
• Christmas Season
• Back to School

MARKET DATA

• Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2019-2024
• Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2019-2024
• Table 3 Sales in Retail Offline by Channel: Value 2019-2024
• Table 4 Sales in Retail Offline by Channel: % Value Growth 2019-2024
• Table 5 Retail Offline Outlets by Channel: Units 2019-2024
• Table 6 Retail Offline Outlets by Channel: % Unit Growth 2019-2024
• Table 7 Sales in Retail E-Commerce by Product: Value 2019-2024
• Table 8 Sales in Retail E-Commerce by Product: % Value Growth 2019-2024
• Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
• Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 11 Sales in Grocery Retailers by Channel: Value 2019-2024
• Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2019-2024
• Table 13 Grocery Retailers Outlets by Channel: Units 2019-2024
• Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
• Table 15 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
• Table 16 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 17 Sales in Non-Grocery Retailers by Channel: Value 2019-2024
• Table 18 Sales in Non-Grocery Retailers by Channel: % Value Growth 2019-2024
• Table 19 Non-Grocery Retailers Outlets by Channel: Units 2019-2024
• Table 20 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
• Table 21 Retail GBO Company Shares: % Value 2020-2024
• Table 22 Retail GBN Brand Shares: % Value 2021-2024
• Table 23 Retail Offline GBO Company Shares: % Value 2020-2024
• Table 24 Retail Offline GBN Brand Shares: % Value 2021-2024
• Table 25 Retail Offline LBN Brand Shares: Outlets 2021-2024
• Table 26 Retail E-Commerce GBO Company Shares: % Value 2020-2024
• Table 27 Retail E-Commerce GBN Brand Shares: % Value 2021-2024
• Table 28 Grocery Retailers GBO Company Shares: % Value 2020-2024
• Table 29 Grocery Retailers GBN Brand Shares: % Value 2021-2024
• Table 30 Grocery Retailers LBN Brand Shares: Outlets 2021-2024
• Table 31 Non-Grocery Retailers GBO Company Shares: % Value 2020-2024
• Table 32 Non-Grocery Retailers GBN Brand Shares: % Value 2021-2024
• Table 33 Non-Grocery Retailers LBN Brand Shares: Outlets 2021-2024
• Table 34 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2024-2029
• Table 35 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2024-2029
• Table 36 Forecast Sales in Retail Offline by Channel: Value 2024-2029
• Table 37 Forecast Sales in Retail Offline by Channel: % Value Growth 2024-2029
• Table 38 Forecast Retail Offline Outlets by Channel: Units 2024-2029
• Table 39 Forecast Retail Offline Outlets by Channel: % Unit Growth 2024-2029
• Table 40 Forecast Sales in Retail E-Commerce by Product: Value 2024-2029
• Table 41 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2024-2029
• Table 42 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 43 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
• Table 44 Forecast Sales in Grocery Retailers by Channel: Value 2024-2029
• Table 45 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2024-2029
• Table 46 Forecast Grocery Retailers Outlets by Channel: Units 2024-2029
• Table 47 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029
• Table 48 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 49 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
• Table 50 Forecast Sales in Non-Grocery Retailers by Channel: Value 2024-2029
• Table 51 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2024-2029
• Table 52 Forecast Non-Grocery Retailers Outlets by Channel: Units 2024-2029
• Table 53 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 2 Research Sources

CONVENIENCE RETAILERS IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Convenience store players continue with their expansion plans in 2024
• Philippine Seven Corp maintains its dominance
• Rise of Korean-themed convenience stores

PROSPECTS AND OPPORTUNITIES

• Convenience retailers anticipated to see further growth as key players focus on widening accessibility
• Differentiation will become more pronounced
• Forecourt retailers poised for growth amid rising car ownership

CHANNEL DATA

• Table 54 Convenience Retailers: Value Sales, Outlets and Selling Space 2019-2024
• Table 55 Convenience Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 56 Sales in Convenience Retailers by Channel: Value 2019-2024
• Table 57 Sales in Convenience Retailers by Channel: % Value Growth 2019-2024
• Table 58 Convenience Retailers GBO Company Shares: % Value 2020-2024
• Table 59 Convenience Retailers GBN Brand Shares: % Value 2021-2024
• Table 60 Convenience Retailers LBN Brand Shares: Outlets 2021-2024
• Table 61 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 62 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
• Table 63 Forecast Sales in Convenience Retailers by Channel: Value 2024-2029
• Table 64 Forecast Sales in Convenience Retailers by Channel: % Value Growth 2024-2029

DISCOUNTERS IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Discounters see only modest growth as consumers favour more convenient formats
• Puregold remains sole player
• Dali seeks opportunities as discounter, targeting underserved communities

PROSPECTS AND OPPORTUNITIES

• Bright outlook for discounters
• Expansion likely to continue in rural areas
• Local government partnerships could be beneficial

CHANNEL DATA

• Table 65 Discounters: Value Sales, Outlets and Selling Space 2019-2024
• Table 66 Discounters: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 67 Discounters GBO Company Shares: % Value 2020-2024
• Table 68 Discounters GBN Brand Shares: % Value 2021-2024
• Table 69 Discounters LBN Brand Shares: Outlets 2021-2024
• Table 70 Discounters Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 71 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029

HYPERMARKETS IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Hypermarkets enjoy positive growth despite competition from smaller-format stores
• Puregold Price Club Inc maintains its lead
• Seasonal in-store promotions boost customer loyalty

PROSPECTS AND OPPORTUNITIES

• Growth prospects will remain bright for hypermarkets
• Omnichannel presence will remain critical
• Sustainability strategies could spark growth

CHANNEL DATA

• Table 72 Hypermarkets: Value Sales, Outlets and Selling Space 2019-2024
• Table 73 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 74 Hypermarkets GBO Company Shares: % Value 2020-2024
• Table 75 Hypermarkets GBN Brand Shares: % Value 2021-2024
• Table 76 Hypermarkets LBN Brand Shares: Outlets 2021-2024
• Table 77 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 78 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029

SUPERMARKETS IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Supermarkets reap benefits of increased mobility
• Sustainability takes centre stage
• Technological advancements create seamless shopping experience

PROSPECTS AND OPPORTUNITIES

• Supermarkets will continue to expand
• Omnichannel visibility will become the new normal
• Further consolidation is likely

CHANNEL DATA

• Table 79 Supermarkets: Value Sales, Outlets and Selling Space 2019-2024
• Table 80 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 81 Supermarkets GBO Company Shares: % Value 2020-2024
• Table 82 Supermarkets GBN Brand Shares: % Value 2021-2024
• Table 83 Supermarkets LBN Brand Shares: Outlets 2021-2024
• Table 84 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 85 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029

SMALL LOCAL GROCERS IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Sari-sari stores maintain cultural relevance
• Digital solutions create greater efficiencies
• Small local grocers embrace sustainability measures

PROSPECTS AND OPPORTUNITIES

• Small local grocers will remain relevant, despite proliferation of modern grocery formats
• Partnerships with manufacturers and distributors will remain crucial
• Discounters and convenience stores pose a threat to small local grocers

CHANNEL DATA

• Table 86 Small Local Grocers: Value Sales, Outlets and Selling Space 2019-2024
• Table 87 Small Local Grocers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 88 Small Local Grocers GBO Company Shares: % Value 2020-2024
• Table 89 Small Local Grocers GBN Brand Shares: % Value 2021-2024
• Table 90 Small Local Grocers LBN Brand Shares: Outlets 2021-2024
• Table 91 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 92 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029

GENERAL MERCHANDISE STORES IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Increased mobility spurs growth for department stores
• Variety stores benefit from continued outlet expansion
• SM Retail Inc continues to dominate

PROSPECTS AND OPPORTUNITIES

• Further expansion expected, alongside economic recovery and efforts towards greater financial inclusion
• Variety stores will continue to thrive
• Omnichannel will become the new normal

CHANNEL DATA

• Table 93 General Merchandise Stores: Value Sales, Outlets and Selling Space 2019-2024
• Table 94 General Merchandise Stores: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 95 Sales in General Merchandise Stores by Channel: Value 2019-2024
• Table 96 Sales in General Merchandise Stores by Channel: % Value Growth 2019-2024
• Table 97 General Merchandise Stores GBO Company Shares: % Value 2020-2024
• Table 98 General Merchandise Stores GBN Brand Shares: % Value 2021-2024
• Table 99 General Merchandise Stores LBN Brand Shares: Outlets 2021-2024
• Table 100 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 101 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
• Table 102 Forecast Sales in General Merchandise Stores by Channel: Value 2024-2029
• Table 103 Forecast Sales in General Merchandise Stores by Channel: % Value Growth 2024-2029

APPAREL AND FOOTWEAR SPECIALISTS IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Consumers spend more on clothes as remote working declines
• Uniqlo accelerates expansion
• Luxury fashion gains momentum amid economic recovery

PROSPECTS AND OPPORTUNITIES

• Apparel and footwear retailers to embrace immersive store experiences
• E-commerce will contribute to continued expansion
• Ethical and sustainable practices may emerge

CHANNEL DATA

• Table 104 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space 2019-2024
• Table 105 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 106 Apparel and Footwear Specialists GBO Company Shares: % Value 2020-2024
• Table 107 Apparel and Footwear Specialists GBN Brand Shares: % Value 2021-2024
• Table 108 Apparel and Footwear Specialists LBN Brand Shares: Outlets 2021-2024
• Table 109 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 110 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029

APPLIANCES AND ELECTRONICS SPECIALISTS IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Economic recovery benefits appliances and electronics specialists
• Financial inclusion spurs demand
• Smart homes represent the next frontier for Philippine electronics and appliances retail

PROSPECTS AND OPPORTUNITIES

• Positive outlook, amid rising disposable incomes and growing financial inclusion
• Smart homes will expand in popularity
• Omnichannel strategies will play key role

CHANNEL DATA

• Table 111 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space 2019-2024
• Table 112 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 113 Appliances and Electronics Specialists GBO Company Shares: % Value 2020-2024
• Table 114 Appliances and Electronics Specialists GBN Brand Shares: % Value 2021-2024
• Table 115 Appliances and Electronics Specialists LBN Brand Shares: Outlets 2021-2024
• Table 116 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 117 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029

HEALTH AND BEAUTY SPECIALISTS IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Return to physical office environments benefits health and beauty products
• Players step up their e-commerce presence
• Rising interest in home-grown health and beauty brands

PROSPECTS AND OPPORTUNITIES

• Increased beauty spending will encourage retailer expansion
• Optical goods stores will grow significantly
• Generic drugs will support pharmacy growth

CHANNEL DATA

• Table 118 Health and Beauty Specialists: Value Sales, Outlets and Selling Space 2019-2024
• Table 119 Health and Beauty Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 120 Sales in Health and Beauty Specialists by Channel: Value 2019-2024
• Table 121 Sales in Health and Beauty Specialists by Channel: % Value Growth 2019-2024
• Table 122 Health and Beauty Specialists GBO Company Shares: % Value 2020-2024
• Table 123 Health and Beauty Specialists GBN Brand Shares: % Value 2021-2024
• Table 124 Health and Beauty Specialists LBN Brand Shares: Outlets 2021-2024
• Table 125 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 126 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
• Table 127 Forecast Sales in Health and Beauty Specialists by Channel: Value 2024-2029
• Table 128 Forecast Sales in Health and Beauty Specialists by Channel: % Value Growth 2024-2029

HOME PRODUCTS SPECIALISTS IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Home product specialists see sustained growth
• Homewares and home furnishing stores benefit from increased activities of local designers
• Wilcon continues as leading player, but Citi Hardware makes strides

PROSPECTS AND OPPORTUNITIES

• Home product specialists to see positive revenue gains, in line with economic growth
• BNPL will be instrumental in driving growth
• E-commerce will grow in prominence

CHANNEL DATA

• Table 129 Home Products Specialists: Value Sales, Outlets and Selling Space 2019-2024
• Table 130 Home Products Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 131 Sales in Home Products Specialists by Channel: Value 2019-2024
• Table 132 Sales in Home Products Specialists by Channel: % Value Growth 2019-2024
• Table 133 Home Products Specialists GBO Company Shares: % Value 2020-2024
• Table 134 Home Products Specialists GBN Brand Shares: % Value 2021-2024
• Table 135 Home Products Specialists LBN Brand Shares: Outlets 2021-2024
• Table 136 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 137 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
• Table 138 Forecast Sales in Home Products Specialists by Channel: Value 2024-2029
• Table 139 Forecast Sales in Home Products Specialists by Channel: % Value Growth 2024-2029

DIRECT SELLING IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Competition from e-commerce hinders growth
• Avon continues to lose ground amid ongoing challenges
• Health and wellness trends impact direct selling

PROSPECTS AND OPPORTUNITIES

• Better growth prospects for direct sellers
• Players will make increasing use of social media marketing
• Events and cross-promotions could help to build customer loyalty

CHANNEL DATA

• Table 140 Direct Selling by Product: Value 2019-2024
• Table 141 Direct Selling by Product: % Value Growth 2019-2024
• Table 142 Direct Selling GBO Company Shares: % Value 2020-2024
• Table 143 Direct Selling GBN Brand Shares: % Value 2021-2024
• Table 144 Direct Selling Forecasts by Product: Value 2024-2029
• Table 145 Direct Selling Forecasts by Product: % Value Growth 2024-2029

VENDING IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Vending progresses at slow pace
• Philippine Vending Corporation leads the market

PROSPECTS AND OPPORTUNITIES

• Economic recovery will fuel growth
• Expected expansion into non-food and beverage items

CHANNEL DATA

• Table 146 Vending by Product: Value 2019-2024
• Table 147 Vending by Product: % Value Growth 2019-2024
• Table 148 Vending GBO Company Shares: % Value 2020-2024
• Table 149 Vending GBN Brand Shares: % Value 2021-2024
• Table 150 Vending Forecasts by Product: Value 2024-2029
• Table 151 Vending Forecasts by Product: % Value Growth 2024-2029

RETAIL E-COMMERCE IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Online marketplaces are instrumental in driving sales
• Alternative payment methods bolster demand
• TikTok Shop challenges e-commerce giants

PROSPECTS AND OPPORTUNITIES

• Retail e-commerce will continue to expand
• Financial inclusion will be instrumental to driving growth
• AI adoption will remain a valuable trend

CHANNEL DATA

• Table 152 Retail E-Commerce by Channel: Value 2019-2024
• Table 153 Retail E-Commerce by Channel: % Value Growth 2019-2024
• Table 154 Retail E-Commerce by Product: Value 2019-2024
• Table 155 Retail E-Commerce by Product: % Value Growth 2019-2024
• Table 156 Retail E-Commerce GBO Company Shares: % Value 2020-2024
• Table 157 Retail E-Commerce GBN Brand Shares: % Value 2021-2024
• Table 158 Forecast Retail E-Commerce by Channel: Value 2024-2029
• Table 159 Forecast Retail E-Commerce by Channel: % Value Growth 2024-2029
• Table 160 Forecast Retail E-Commerce by Product: Value 2024-2029
• Table 161 Forecast Retail E-Commerce by Product: % Value Growth 2024-2029