インドネシアの主食市場

インドネシアの2024年の主食市場は、前年の傾向を引き継いで現在の金額ベースで堅調な伸びを示しました。ほとんどのカテゴリーでは、世界のサプライ・チェーンの混乱の緩和を背景に、2023年と比較して単価の伸びが低下しました。しかし、肉・魚介類加工品と米・パスタ・麺類は例外として現れ、この年は単価の伸びが加速しました。

当レポートでは、インドネシアの主食市場について調査し、市場の概要とともに、2020年～2024年の最新小売販売データに加え、主要企業、ブランド、小売店舗を特定し、消費者需要と売上成長の背景にある主要動向と人口動態の変化を評価しています。

目次

目次と表のリスト

エグゼクティブサマリー

市場データ

免責事項

情報源

インドネシアの焼き菓子

主なデータ結果

2024年の発展

• 世界の小麦供給の回復により、焼き菓子の小売単価の伸びは正常化
• 新興の競争相手がSari Rotiの優位性に課題
• プライベートブランドがパッケージ入りペストリーで勢力を拡大

展望と機会

• 競争と経済の課題にもかかわらず、焼き菓子は成長の可能性を秘めている
• 小売量ではペストリーがパンを上回る
• プライベートブランドは新たな動向を活用しようとする

カテゴリーデータ

インドネシアの朝食用シリアル

主なデータ結果

2024年の発展

• 朝食用シリアルは安定した成長を見せているが、売上は主に富裕層消費者に限定されている
• 朝食用シリアルではミューズリーとグラノーラが引き続き成長を牽引し、ホットシリアルも人気を博している
• Simba Choco Chipsは、手頃な価格と地元での人気により、小売価格の伸びでKoco Krunchを上回る

展望と機会

• 消費者のライフスタイルの変化により朝食用シリアルの需要が増加
• メーカーは朝食用シリアルをインドネシアの伝統的な嗜好に合わせるチャンスがある
• ミューズリーとグラノーラは、マーケティング投資に加え、オンラインとオフラインの流通チャネルを通じてより広く入手可能になることで恩恵を受ける

カテゴリーデータ

インドネシアの加工肉、魚介類、肉代替品

主なデータ結果

2024年の発展

• コスト上昇にもかかわらず、強い需要は持続している
• 新規参入者が冷凍加工鶏肉の人気を牽引
• 参入企業はさまざまな市場セグメントを獲得するために多様なマーケティング戦略を採用

展望と機会

• 消費者の関心を維持するための革新的なフレーバーのバリエーション
• 代替肉は確固たる地位を築く可能性は低いが、豆腐は継続的に売れる
• コールドチェーン業界の課題の中、加工肉販売におけるeコマースの貢献は最小限にとどまる

カテゴリーデータ

インドネシアの加工果物と野菜

主なデータ結果

2024年の発展

• 加工果物と野菜は経済圧力の中でも安定した成長を遂げている
• 冷凍加工果物と野菜は小売単価の伸びにおいて常温保存可能な果物と野菜を上回っている
• 価格に対する敏感さが高まる中、小規模ブランドのシェアが増加

展望と機会

• 常温保存可能な果物が小売価格の伸びを牽引すると予測
• 消費者の新鮮な果物に対する強い好みが市場力学を形作る
• コールドチェーンインフラの強化とコンビニエンスストアの拡大により、冷凍加工ジャガイモや野菜の需要が増加する

カテゴリーデータ

インドネシアの米、パスタ、麺類

主なデータ結果

2024年の発展

• インドネシアの米価格は供給課題により2024年に急騰
• インスタントラーメンも同様に値上がり
• IndomieとMie Sedaapは韓流ブームを活用して2024年に市場シェアを拡大

展望と機会

• より健康的な米の代替品の需要が高まる
• 参入企業は韓流と地元の嗜好を活用して製品の魅力を高める
• 便利な食事の選択肢に対する需要の高まりがパスタの需要を刺激する可能性がある

カテゴリーデータ

The market for staple foods in Indonesia demonstrated solid growth in current value terms in 2024, continuing the trend of the previous year. Most categories experienced lower unit price growth compared to 2023, driven by easing global supply chain disruptions. However, processed meat and seafood, as well as rice, pasta and noodles, emerged as exceptions, with unit price growth accelerating during the year. The primary drivers behind these price hikes were the escalating costs of raw materials,...

Euromonitor International's Staple Foods in Indonesia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2029, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Staple Foods market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Staple foods in 2024: The big picture
• Key trends in 2024
• Competitive landscape
• Channel developments
• What next for staple foods?

MARKET DATA

• Table 1 Sales of Staple Foods by Category: Volume 2019-2024
• Table 2 Sales of Staple Foods by Category: Value 2019-2024
• Table 3 Sales of Staple Foods by Category: % Volume Growth 2019-2024
• Table 4 Sales of Staple Foods by Category: % Value Growth 2019-2024
• Table 5 NBO Company Shares of Staple Foods: % Value 2020-2024
• Table 6 LBN Brand Shares of Staple Foods: % Value 2021-2024
• Table 7 Penetration of Private Label by Category: % Value 2019-2024
• Table 8 Distribution of Staple Foods by Format: % Value 2019-2024
• Table 9 Forecast Sales of Staple Foods by Category: Volume 2024-2029
• Table 10 Forecast Sales of Staple Foods by Category: Value 2024-2029
• Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2024-2029
• Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

BAKED GOODS IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Retail unit price growth of baked goods normalise with restoration of global wheat supply
• Emerging competitors challenge Sari Roti's dominance
• Private labels gain ground in packaged pastries

PROSPECTS AND OPPORTUNITIES

• Baked goods offer growth potential, despite competitive and economic challenges
• Pastries will outpace bread in terms of retail volume performance
• Private labels will seek to capitalise on emerging trends

CATEGORY DATA

• Table 13 Sales of Baked Goods by Category: Volume 2019-2024
• Table 14 Sales of Baked Goods by Category: Value 2019-2024
• Table 15 Sales of Baked Goods by Category: % Volume Growth 2019-2024
• Table 16 Sales of Baked Goods by Category: % Value Growth 2019-2024
• Table 17 Sales of Pastries by Type: % Value 2019-2024
• Table 18 NBO Company Shares of Baked Goods: % Value 2020-2024
• Table 19 LBN Brand Shares of Baked Goods: % Value 2021-2024
• Table 20 Distribution of Baked Goods by Format: % Value 2019-2024
• Table 21 Forecast Sales of Baked Goods by Category: Volume 2024-2029
• Table 22 Forecast Sales of Baked Goods by Category: Value 2024-2029
• Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2024-2029
• Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2024-2029

BREAKFAST CEREALS IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Breakfast cereals see stable growth, with sales largely restricted to affluent consumers
• Muesli and granola continue leading growth within breakfast cereals, while hot cereals gain traction
• Simba Choco Chips outpaces Koco Krunch in terms of retail value growth due to affordability and local appeal

PROSPECTS AND OPPORTUNITIES

• Rising demand for breakfast cereals amid shifting consumer lifestyles
• Manufacturers have opportunity to align breakfast cereals with traditional Indonesian preferences
• Muesli and granola will benefit from wider availability through online and offline distribution channels, alongside marketing investment

CATEGORY DATA

• Table 25 Sales of Breakfast Cereals by Category: Volume 2019-2024
• Table 26 Sales of Breakfast Cereals by Category: Value 2019-2024
• Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2019-2024
• Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2019-2024
• Table 29 NBO Company Shares of Breakfast Cereals: % Value 2020-2024
• Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2021-2024
• Table 31 Distribution of Breakfast Cereals by Format: % Value 2019-2024
• Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2024-2029
• Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2024-2029
• Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2024-2029
• Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2024-2029

PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Strong demand persists, despite rising costs
• New entrants drive popularity of frozen processed poultry
• Players adopt diverse marketing strategies to capture different market segments

PROSPECTS AND OPPORTUNITIES

• Innovative flavour variations to sustain consumer interest
• Meat substitutes unlikely to gain a strong foothold, although tofu will see sustained sales
• E-commerce contribution to processed meat sales will remain minimal, amid cold chain industry challenges

CATEGORY DATA

• Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2019-2024
• Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2019-2024
• Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2019-2024
• Table 39 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2019-2024
• Table 40 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2019-2024
• Table 41 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2019-2024
• Table 42 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2019-2024
• Table 43 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2019-2024
• Table 44 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2019-2024
• Table 45 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2020-2024
• Table 46 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2024
• Table 47 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2019-2024
• Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2024-2029
• Table 49 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2024-2029

PROCESSED FRUIT AND VEGETABLES IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Processed fruit and vegetables see stable growth amid economic pressures
• Frozen processed fruit and vegetables exceed shelf stable counterparts in terms of retail unit price growth
• Smaller brands see increased share amid heightened price sensitivity

PROSPECTS AND OPPORTUNITIES

• Shelf-stable fruits projected to lead in retail value growth
• Strong consumer preference for fresh fruit will shape market dynamics
• Enhanced cold chain infrastructure and convenience store expansion will boost demand for frozen processed potatoes and vegetables

CATEGORY DATA

• Table 50 Sales of Processed Fruit and Vegetables by Category: Volume 2019-2024
• Table 51 Sales of Processed Fruit and Vegetables by Category: Value 2019-2024
• Table 52 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2019-2024
• Table 53 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2019-2024
• Table 54 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2019-2024
• Table 55 NBO Company Shares of Processed Fruit and Vegetables: % Value 2020-2024
• Table 56 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2021-2024
• Table 57 Distribution of Processed Fruit and Vegetables by Format: % Value 2019-2024
• Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2024-2029
• Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2024-2029
• Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2024-2029
• Table 61 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2024-2029

RICE, PASTA AND NOODLES IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Rice prices in Indonesia surge in 2024 amid supply challenges
• Instant noodles see similar price hikes
• Indomie and Mie Sedaap leverage Korean wave to expand market share in 2024

PROSPECTS AND OPPORTUNITIES

• Growing demand for healthier rice alternatives
• Players will leverage Korean wave and local preference to enhance product appeal
• Rising demand for convenient meal options could stir up demand for pasta

CATEGORY DATA

• Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2019-2024
• Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2019-2024
• Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2019-2024
• Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2019-2024
• Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2019-2024
• Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2020-2024
• Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2021-2024
• Table 69 NBO Company Shares of Rice: % Value 2020-2024
• Table 70 LBN Brand Shares of Rice: % Value 2021-2024
• Table 71 NBO Company Shares of Pasta: % Value 2020-2024
• Table 72 LBN Brand Shares of Pasta: % Value 2021-2024
• Table 73 NBO Company Shares of Noodles: % Value 2020-2024
• Table 74 LBN Brand Shares of Noodles: % Value 2021-2024
• Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2019-2024
• Table 76 Distribution of Rice by Format: % Value 2019-2024
• Table 77 Distribution of Pasta by Format: % Value 2019-2024
• Table 78 Distribution of Noodles by Format: % Value 2019-2024
• Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2024-2029
• Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2024-2029
• Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2024-2029
• Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2024-2029