タイの主食市場

タイの主食の市場規模は2024年にはプラスに転じ、小売数量ベースでも現在の金額ベースでも成長が見込まれます。ほとんどのカテゴリーで単価の伸びは安定していますが、気候の課題が引き続き世界の生産に影響を及ぼしており、業界は異常気象の影響を受けやすい状況となっています。

当レポートでは、タイの主食市場について調査し、市場の概要とともに、2020年～2024年の最新小売販売データに加え、主要企業、ブランド、小売店舗を特定し、消費者需要と売上成長の背景にある主要動向と人口動態の変化を評価しています。

目次

目次と表のリスト

エグゼクティブサマリー

市場データ

免責事項

情報源

タイの焼き菓子

主なデータ結果

2024年の発展

• 2024年、焼き菓子は着実な成長を記録
• Farmhouseブランドは焼き菓子業界をリードし続けている
• 利便性と贅沢の動向がイノベーションを推進し続けている

展望と機会

• 焼き菓子に対する消費者の関心の高まりが需要の継続的な成長を牽引
• 食品サービス企業は、消費者の関心を引くために楽しいマーケティング戦略を今後も活用していく
• 参入企業は、焼き菓子における健康とウェルネスの需要の高まりに応える

カテゴリーデータ

タイの朝食用シリアル

主なデータ結果

2024年の発展

• インフレ圧力が緩和され、朝食用シリアルは引き続き成長
• ミューズリーとグラノーラは健康重視のイノベーションの恩恵を受ける
• Quakerはホットシリアル市場で引き続きトップ

展望と機会

• 朝食用シリアルは緩やかな成長が見込まれるが、利便性と製品の入手しやすさが引き続き重要な成長要因
• 健康とウェルネスのトレンドは消費者の選択に影響を与えるが、すべてのカテゴリーに影響を与えるわけではない
• フレーバーの革新は消費者の興味を刺激し続ける

カテゴリーデータ

タイの加工肉、魚介類、肉代替品

主なデータ結果

2024年の発展

• 加工肉、魚介類、肉代替品は2024年も小売価格と販売量の両方で成長が続く見込み
• 利便性のトレンドが加工魚介類業界の新製品イノベーションを促進
• 消費者は加工食品の健康強調表示にますます注目している

展望と機会

• 加工肉と魚介類は、価格の安さにより需要が緩やかに増加する見込み
• プレミアム化による冷蔵・冷凍加工肉の成長機会
• 予測期間中、植物由来および持続可能な選択肢の増加が成長を牽引すると予想

カテゴリーデータ

タイの加工果物と野菜

主なデータ結果

2024年の発展

• 2024年の加工果物と野菜の小売量は低成長
• 観光客の流入により加工果物と野菜の食品サービス量の増加が促進される
• 健康とウェルネスのトレンドにより、冷凍加工野菜の製品の種類が増え、ラベル表示も改善される

展望と機会

• 利便性の需要が冷凍加工野菜やジャガイモの消費者需要を牽引する
• 予測期間中の常温保存可能な果物と野菜の成長は不均一
• 環境への懸念が高まるにつれ、持続可能性への取り組みが増加

カテゴリーデータ

タイの米、パスタ、麺類

主なデータ結果

2024年の発展

• 米、パスタ、麺類の小売量はカテゴリー全体で引き続き増加している
• 輸入ブランドの増加により、地元プレーヤーの競合が激化
• 味の革新がインスタントラーメンへの消費者の関心を維持

展望と機会

• 米、パスタ、麺類は予測期間中安定した需要が見込まれる
• 健康的な食生活のトレンドがさらなる製品革新を推進
• 政府の健康協会は健康的な食生活を推進し続けている

カテゴリーデータ

Staple foods in Thailand is set to experience a positive performance in 2024, with growth anticipated in both retail volume and current value terms. While unit price growth has been stabilising for most categories, climate challenges continue to affect global production, leaving the industry vulnerable to extreme weather events.

Euromonitor International's Staple Foods in Thailand report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2029, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Staple Foods market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Staple foods in 2024: The big picture
• Key trends in 2024
• Competitive landscape
• Channel developments
• What next for staple foods?

MARKET DATA

• Table 1 Sales of Staple Foods by Category: Volume 2019-2024
• Table 2 Sales of Staple Foods by Category: Value 2019-2024
• Table 3 Sales of Staple Foods by Category: % Volume Growth 2019-2024
• Table 4 Sales of Staple Foods by Category: % Value Growth 2019-2024
• Table 5 NBO Company Shares of Staple Foods: % Value 2020-2024
• Table 6 LBN Brand Shares of Staple Foods: % Value 2021-2024
• Table 7 Penetration of Private Label by Category: % Value 2019-2024
• Table 8 Distribution of Staple Foods by Format: % Value 2019-2024
• Table 9 Forecast Sales of Staple Foods by Category: Volume 2024-2029
• Table 10 Forecast Sales of Staple Foods by Category: Value 2024-2029
• Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2024-2029
• Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

BAKED GOODS IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Steady growth recorded for baked goods in 2024
• Farmhouse brand continues to lead baked goods
• Convenience and indulgence trends continue to drive innovation

PROSPECTS AND OPPORTUNITIES

• Increased consumer interest in baked goods to drive continued growth in demand
• Fun marketing strategies will continue to be used by foodservice players to engage consumers
• Players will respond to the increasing demand for health and wellness in baked goods

CATEGORY DATA

• Table 13 Sales of Baked Goods by Category: Volume 2019-2024
• Table 14 Sales of Baked Goods by Category: Value 2019-2024
• Table 15 Sales of Baked Goods by Category: % Volume Growth 2019-2024
• Table 16 Sales of Baked Goods by Category: % Value Growth 2019-2024
• Table 17 Sales of Pastries by Type: % Value 2019-2024
• Table 18 NBO Company Shares of Baked Goods: % Value 2020-2024
• Table 19 LBN Brand Shares of Baked Goods: % Value 2021-2024
• Table 20 Distribution of Baked Goods by Format: % Value 2019-2024
• Table 21 Forecast Sales of Baked Goods by Category: Volume 2024-2029
• Table 22 Forecast Sales of Baked Goods by Category: Value 2024-2029
• Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2024-2029
• Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2024-2029

BREAKFAST CEREALS IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Breakfast cereals sees continued growth as inflationary pressures ease
• Muesli and granola benefits from health-focused innovations
• Quaker continues to lead hot cereals

PROSPECTS AND OPPORTUNITIES

• Breakfast cereals set to see modest growth, with convenience and product availability remaining important growth drivers
• Health and wellness trend will influence consumer choice, but not in all categories
• Flavour innovations will continue to pique consumers' interest

CATEGORY DATA

• Table 25 Sales of Breakfast Cereals by Category: Volume 2019-2024
• Table 26 Sales of Breakfast Cereals by Category: Value 2019-2024
• Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2019-2024
• Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2019-2024
• Table 29 NBO Company Shares of Breakfast Cereals: % Value 2020-2024
• Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2021-2024
• Table 31 Distribution of Breakfast Cereals by Format: % Value 2019-2024
• Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2024-2029
• Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2024-2029
• Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2024-2029
• Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2024-2029

PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Processed meat, seafood and alternatives to meat continues to see both retail value and volume growth in 2024
• Convenience trend drives new product innovation by players in processed seafood
• Consumers are increasingly focused on health claims for processed products

PROSPECTS AND OPPORTUNITIES

• Processed meat and seafood to see moderate growth in demand, driven by affordability
• Opportunities for growth in chilled and frozen processed meat through premiumisation
• More plant-based and sustainable options set to drive growth in the forecast period

CATEGORY DATA

• Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2019-2024
• Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2019-2024
• Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2019-2024
• Table 39 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2019-2024
• Table 40 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2019-2024
• Table 41 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2019-2024
• Table 42 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2019-2024
• Table 43 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2019-2024
• Table 44 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2019-2024
• Table 45 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2020-2024
• Table 46 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2024
• Table 47 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2019-2024
• Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2024-2029
• Table 49 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2024-2029

PROCESSED FRUIT AND VEGETABLES IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Low retail volume growth for processed fruit and vegetables in 2024
• Tourist influx drives foodservice volume growth for processed fruit and vegetables
• Health and wellness trend drives greater product variety and better labelling for frozen processed vegetables

PROSPECTS AND OPPORTUNITIES

• Demand for convenience will drive consumer demand for frozen processed vegetables and potatoes
• Uneven growth across shelf stable fruit and vegetables over the forecast period
• Sustainability efforts to increase as environmental concerns rise

CATEGORY DATA

• Table 50 Sales of Processed Fruit and Vegetables by Category: Volume 2019-2024
• Table 51 Sales of Processed Fruit and Vegetables by Category: Value 2019-2024
• Table 52 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2019-2024
• Table 53 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2019-2024
• Table 54 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2019-2024
• Table 55 NBO Company Shares of Processed Fruit and Vegetables: % Value 2020-2024
• Table 56 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2021-2024
• Table 57 Distribution of Processed Fruit and Vegetables by Format: % Value 2019-2024
• Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2024-2029
• Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2024-2029
• Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2024-2029
• Table 61 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2024-2029

RICE, PASTA AND NOODLES IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Retail volumes continue to grow across categories in rice, pasta and noodles
• Increased competition for local players, due to more imported brands
• Flavour innovation sustains consumer interest in instant noodles

PROSPECTS AND OPPORTUNITIES

• Rice, pasta and noodles set to see steady demand over the forecast period
• Healthier eating trend will drive further product innovation
• Government health associations continue to promote healthier eating

CATEGORY DATA

• Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2019-2024
• Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2019-2024
• Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2019-2024
• Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2019-2024
• Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2019-2024
• Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2020-2024
• Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2021-2024
• Table 69 NBO Company Shares of Rice: % Value 2020-2024
• Table 70 LBN Brand Shares of Rice: % Value 2021-2024
• Table 71 NBO Company Shares of Pasta: % Value 2020-2024
• Table 72 LBN Brand Shares of Pasta: % Value 2021-2024
• Table 73 NBO Company Shares of Noodles: % Value 2020-2024
• Table 74 LBN Brand Shares of Noodles: % Value 2021-2024
• Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2019-2024
• Table 76 Distribution of Rice by Format: % Value 2019-2024
• Table 77 Distribution of Pasta by Format: % Value 2019-2024
• Table 78 Distribution of Noodles by Format: % Value 2019-2024
• Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2024-2029
• Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2024-2029
• Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2024-2029
• Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2024-2029