市場調査レポート

商品コード

1618347

ベトナムの主食市場

Staple Foods in Vietnam

出版日: 2024年12月11日
発行: Euromonitor International
ページ情報: 英文 69 Pages
納期: 即日から翌営業日

価格

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概要
目次

概要

サンプル依頼リストに入れる

ベトナムの主食は、景気減速の進行により、2024年には大きな課題に直面します。変動する世界情勢と物価の上昇に伴い、価格への敏感さが多くの消費者の購買決定を促す大きな要因となっています。消費者の一部は新製品を試したがらず、目新しさよりも手頃な価格を優先するようになっています。馴染みのない商品を試すことに消極的な消費者層は、厳しい予算と相まって、成長ポテンシャルに影響を及ぼすと予想されます。

当レポートでは、ベトナムの主食市場について調査し、市場の概要とともに、2019年～2023年の最新小売販売データに加え、主要企業、ブランド、小売店舗を特定し、消費者需要と売上成長の背景にある主要動向と人口動態の変化を評価しています。

予測期間中、焼き菓子全体の総量成長が維持されると予想
持続可能な慣行と地域社会との関わりを深めることで、好ましいブランド評判が促進される
特に祝祭シーズンには、ギフトの機会が参入すべきセグメントとして浮上する可能性がある

カテゴリーデータ

ベトナムの朝食用シリアル

主なデータ結果

2024年の発展

朝食用シリアルの消費量は全体的には限られているもの、緩やかな成長が見込まれる
既存企業と新規参入企業が発展途上の分野に参入する可能性
朝食用シリアルの消費はマーケティングプロモーションやパートナーシップを通じて拡大

展望と機会

ミューズリーとグラノーラの成長は、予測期間中の健康志向の動向別促進されると予想される
出生率の低下にもかかわらず、子供用朝食シリアルブランドは戦略的なアウトリーチとコミュニティへの関与を通じて成長を促進できる
ベトナムにおける近代的な小売チャネルの拡大により、朝食用シリアルの認知度と成長機会が拡大

カテゴリーデータ

ベトナムの加工肉、魚介類、肉代替品

主なデータ結果

2024年の発展

豆腐と冷凍加工魚介類が緩やかな成長を牽引する一方、消費者の嗜好の変化により常温保存可能な肉類と魚介類は停滞
ベトナムの加工肉と加工魚介類は多チャネル流通を通じて拡大している
加工肉は、伝統と持続可能性に重点を置いた、VissanやCP Vietnamなどの老舗が引き続きリード

展望と機会

加工肉、魚介類、肉の代替品における持続可能性の傾向がさらに顕著になる
加工肉業界では、各社が製品の多様化と生産能力の拡大を進めており、競合が激化
冷蔵・冷凍食品は予測期間中に人気が高まる見込みだが、価格上昇が課題となる

カテゴリーデータ

ベトナムの加工果物と野菜

主なデータ結果

2024年の発展

加工果物と野菜は2024年に数量成長がさらに抑制される見込み
Del Monte Asiaは2024年も引き続きトップ、他のトップブランドも国際企業からとなっている
冷凍加工ジャガイモは小規模であるにもかかわらず、外食産業の牽引により堅調な成長を遂げている

展望と機会

加工果物と野菜はニッチ市場であり続けると予想され、消費者の認知度を高めることが需要喚起の鍵
食品サービスは加工果物や野菜の重要な流通経路であり続けると予想
加工果物・野菜では輸入ブランドが引き続き最も目立つと予想

カテゴリーデータ

ベトナムの米、パスタ、麺類

主なデータ結果

2024年の発展

2024年のインスタントラーメンの二極化傾向
インスタントラーメン業界は、国内外の企業が多数参入しており、競争が激しい情勢
パッケージドライスは人気が高まっているが、依然としてニッチな市場

展望と機会

麺類における持続可能性開発とローカリゼーションの普及
多様な製品を提供するイノベーションが競争の激しいインスタントラーメンの分野で成長を牽引
ベトナムでは品質に対する需要によりパッケージドライスが増加すると予想

カテゴリーデータ

Product Code: CSVN

Staple foods in Vietnam has faced significant challenges in 2024, due to the ongoing economic slowdown. With the fluctuating global situation and rising prices, price sensitivity has become a major factor driving many consumers' purchasing decisions. A segment of consumers has become more reluctant to try new products, and instead prioritising affordability over novelty. This reluctance to experiment with unfamiliar products, combined with tighter budgets, is expected to impact the growth potent...

Euromonitor International's Staple Foods in Vietnam report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Staple Foods market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

List Of Contents And Tables

EXECUTIVE SUMMARY

Staple foods in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for staple foods?

MARKET DATA

Table 1 Sales of Staple Foods by Category: Volume 2019-2024
Table 2 Sales of Staple Foods by Category: Value 2019-2024
Table 3 Sales of Staple Foods by Category: % Volume Growth 2019-2024
Table 4 Sales of Staple Foods by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Staple Foods: % Value 2020-2024
Table 6 LBN Brand Shares of Staple Foods: % Value 2021-2024
Table 7 Penetration of Private Label by Category: % Value 2019-2024
Table 8 Distribution of Staple Foods by Format: % Value 2019-2024
Table 9 Forecast Sales of Staple Foods by Category: Volume 2024-2029
Table 10 Forecast Sales of Staple Foods by Category: Value 2024-2029
Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2024-2029
Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

Summary 1 Research Sources

BAKED GOODS IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

Baked goods maintains total volume growth in 2024; leading brands target price-sensitive consumers
Leading companies maintain their positions, and brands are active with product launches
International brands remain key within baked goods

PROSPECTS AND OPPORTUNITIES

Overall baked goods expected to maintain total volume growth in the forecast period
Sustainable practices and deepening involvement with local communities drives favourable brand reputation
Gifting occasions may emerge as a segment to tap into, especially during festive seasons

CATEGORY DATA

Table 13 Sales of Baked Goods by Category: Volume 2019-2024
Table 14 Sales of Baked Goods by Category: Value 2019-2024
Table 15 Sales of Baked Goods by Category: % Volume Growth 2019-2024
Table 16 Sales of Baked Goods by Category: % Value Growth 2019-2024
Table 17 Sales of Pastries by Type: % Value 2019-2024
Table 18 NBO Company Shares of Baked Goods: % Value 2020-2024
Table 19 LBN Brand Shares of Baked Goods: % Value 2021-2024
Table 20 Distribution of Baked Goods by Format: % Value 2019-2024
Table 21 Forecast Sales of Baked Goods by Category: Volume 2024-2029
Table 22 Forecast Sales of Baked Goods by Category: Value 2024-2029
Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2024-2029
Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2024-2029

BREAKFAST CEREALS IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

Moderate growth for breakfast cereals, although consumption remains limited overall
Potential for incumbents and new players to tap into a developing category
Consumption of breakfast cereals expands through marketing promotions and partnerships

PROSPECTS AND OPPORTUNITIES

Growth in muesli and granola expected to be driven by wellness trends over the forecast period
Despite the declining birth rate, children's breakfast cereals brands can drive growth through strategic outreach and community engagement
Expansion of modern retail channels in Vietnam set to drive increased visibility and growth opportunities for breakfast cereals

CATEGORY DATA

Table 25 Sales of Breakfast Cereals by Category: Volume 2019-2024
Table 26 Sales of Breakfast Cereals by Category: Value 2019-2024
Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2019-2024
Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2019-2024
Table 29 NBO Company Shares of Breakfast Cereals: % Value 2020-2024
Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2021-2024
Table 31 Distribution of Breakfast Cereals by Format: % Value 2019-2024
Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2024-2029
Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2024-2029
Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2024-2029
Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2024-2029

PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

Moderate growth driven by tofu and frozen processed seafood, while shelf stable meat and seafood stagnate amidst evolving consumer preferences
Processed meat and seafood in Vietnam is expanding through multi-channel distribution
Processed meat continues to be led by established leaders such as Vissan and CP Vietnam, focusing on tradition and sustainability

PROSPECTS AND OPPORTUNITIES

Sustainability trend to become more prominent in processed meat, seafood and alternatives to meat
Competition set to intensify in processed meat, as players diversify their product offerings and expand production capacity
Chilled and frozen products set to see greater popularity in the forecast period, but higher prices pose challenges

CATEGORY DATA

Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2019-2024
Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2019-2024
Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2019-2024
Table 39 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2019-2024
Table 40 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2019-2024
Table 41 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2019-2024
Table 42 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2019-2024
Table 43 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2019-2024
Table 44 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2019-2024
Table 45 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2020-2024
Table 46 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2024
Table 47 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2019-2024
Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2024-2029
Table 49 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2024-2029

PROCESSED FRUIT AND VEGETABLES IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

Processed fruit and vegetables faces more restrained volume growth in 2024
Del Monte Asia continues to lead in 2024, with other top brands also from international companies
Frozen processed potatoes, despite being small, experiences strong growth, driven by foodservice

PROSPECTS AND OPPORTUNITIES

Processed fruit and vegetables expected to remain a niche; raising consumer awareness will be key to drive demand
Foodservice expected to remain a crucial channel for processed fruit and vegetables
Imported brands expected to remain most prominent in processed fruit and vegetables

CATEGORY DATA

Table 50 Sales of Processed Fruit and Vegetables by Category: Volume 2019-2024
Table 51 Sales of Processed Fruit and Vegetables by Category: Value 2019-2024
Table 52 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2019-2024
Table 53 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2019-2024
Table 54 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2019-2024
Table 55 NBO Company Shares of Processed Fruit and Vegetables: % Value 2020-2024
Table 56 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2021-2024
Table 57 Distribution of Processed Fruit and Vegetables by Format: % Value 2019-2024
Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2024-2029
Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2024-2029
Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2024-2029
Table 61 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2024-2029

RICE, PASTA AND NOODLES IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

Polarisation trend within instant noodles in 2024
Instant noodles is a crowded landscape, with the presence of a number of local and international companies
Packaged rice gains popularity, although remains a niche

PROSPECTS AND OPPORTUNITIES

Sustainability developments and localisation to be increasingly prevalent in noodles
Innovation set to drive growth in the competitive instant noodles category, with diverse offerings
Packaged rice expected to grow in Vietnam due to demand for quality

CATEGORY DATA

Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2019-2024
Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2019-2024
Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2019-2024
Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2019-2024
Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2019-2024
Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2020-2024
Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2021-2024
Table 69 NBO Company Shares of Rice: % Value 2020-2024
Table 70 LBN Brand Shares of Rice: % Value 2021-2024
Table 71 NBO Company Shares of Pasta: % Value 2020-2024
Table 72 LBN Brand Shares of Pasta: % Value 2021-2024
Table 73 NBO Company Shares of Noodles: % Value 2020-2024
Table 74 LBN Brand Shares of Noodles: % Value 2021-2024
Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2019-2024
Table 76 Distribution of Rice by Format: % Value 2019-2024
Table 77 Distribution of Pasta by Format: % Value 2019-2024
Table 78 Distribution of Noodles by Format: % Value 2019-2024
Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2024-2029
Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2024-2029
Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2024-2029
Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2024-2029

ベトナムの主食市場

Staple Foods in Vietnam

目次

エグゼクティブサマリー

市場データ

免責事項

情報源

ベトナムの焼き菓子

主なデータ結果

2024年の発展

展望と機会

カテゴリーデータ

ベトナムの朝食用シリアル

主なデータ結果

2024年の発展

展望と機会

カテゴリーデータ

ベトナムの加工肉、魚介類、肉代替品

主なデータ結果

2024年の発展

展望と機会

カテゴリーデータ

ベトナムの加工果物と野菜

主なデータ結果

2024年の発展

展望と機会

カテゴリーデータ

ベトナムの米、パスタ、麺類

主なデータ結果

2024年の発展

展望と機会

カテゴリーデータ

Why buy this report?

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

MARKET DATA

DISCLAIMER

SOURCES

BAKED GOODS IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

PROSPECTS AND OPPORTUNITIES

CATEGORY DATA

BREAKFAST CEREALS IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

PROSPECTS AND OPPORTUNITIES

CATEGORY DATA

PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

PROSPECTS AND OPPORTUNITIES

CATEGORY DATA

PROCESSED FRUIT AND VEGETABLES IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

PROSPECTS AND OPPORTUNITIES

CATEGORY DATA

RICE, PASTA AND NOODLES IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

PROSPECTS AND OPPORTUNITIES

CATEGORY DATA