マレーシアの主食市場

2024年5月から地元消費者が退職貯蓄を引き出せるようにするなどの政府の新たな政策改革は、2024年のマレーシアの主食需要を維持するのに役立っています。さらに、政府によるディーゼル補助金の撤廃と現金援助の拡大が、消費全体に対するインフレの影響を相殺するのに役立っています。

当レポートでは、マレーシアの主食市場について調査し、市場の概要とともに、2019年～2023年の最新小売販売データに加え、主要企業、ブランド、小売店舗を特定し、消費者需要と売上成長の背景にある主要動向と人口動態の変化を評価しています。

目次

エグゼクティブサマリー

競合情勢

市場データ

免責事項

情報源

マレーシアの焼き菓子

主なデータ結果

2024年の発展

• 2024年には、包装されていない発酵パン、ケーキ、ペストリーが、包装された商品と激しく競争することになる
• 包装された発酵パンや包装されたペストリーは、多くの新製品の発売により支えられている
• デザートミックスやデザートパイ、タルトは季節的な消費とイノベーションの限界に苦しんでいる

展望と機会

• より忙しい都市生活と家庭での食事のトレンドは、予測期間中にパッケージされた発酵パンに利益をもたらす可能性がある
• 継続的な新製品開発により、パンとペストリーの成長が促進される
• 冷凍焼き菓子は予測期間中に繁栄する可能性が高い

カテゴリーデータ

マレーシアの朝食用シリアル

主なデータ結果

2024年の発展

• 小売価格の上昇にもかかわらず、朝食用シリアルは2024年も成長を続ける
• 食品サービス事業者は朝食用シリアルをメニューに取り入れている
• マレーシアの朝食用シリアルの売上高は引き続き国際的企業が最大の割合を占めている

展望と機会

• 利便性のトレンドと可処分所得の増加は、予測期間中の小売売上高にプラスの影響を与える可能性がある
• イノベーションは急速に進み、ミューズリーとグラノーラは健康とウェルネスのトレンドの恩恵を受ける
• 朝食用シリアルメーカーは他のカテゴリーに進出する可能性がある

カテゴリーデータ

マレーシアの加工肉、魚介類、肉代替品

主なデータ結果

2024年の発展

• 2024年には加工肉、魚介類、肉代替品が緩やかに成長する
• 国内選手は2024年に多くの課題に直面する
• 冷凍肉や魚介類の代替品は新製品開発により2024年に繁栄する

展望と機会

• 所得の増加に伴い成長が見込まれる分野
• 地元メーカーは生産上の課題に引き続き直面する
• 肉や魚介類の代替品は保存可能な選択肢を歓迎

カテゴリーデータ

マレーシアの加工果物と野菜

主なデータ結果

2024年の発展

• 2024年にフードサービスの販売量は堅調に増加
• 冷凍加工ジャガイモは、利便性、長期保存性、手頃な価格という利点がある
• プレミアムおよびプライベートブランド製品は2024年に人気を失う

展望と機会

• 冷凍加工ジャガイモの継続的な成長の可能性
• 予測期間中に新たな健康的な選択肢が出現する可能性が高い
• 参入企業は消費を促進するために季節のプロモーションに投資する予定

カテゴリーデータ

マレーシアの米、パスタ、麺類

主なデータ結果

2024年の発展

• マレーシア政府は2024年に米の価格を安定させ、備蓄を防ぐために介入する
• インスタントラーメンはコスト上昇とサプライチェーンの混乱で課題に直面
• 新製品の発売により2024年に麺類の需要が刺激される

展望と機会

• 乾燥パスタは引き続き成長が見込まれる一方、政府の取り組みにより国内の米供給が増加する可能性がある
• インスタントラーメンメーカーはコスト増加分を地元消費者に転嫁する可能性が高い
• 新製品の開発は今後数年間で関心を集める

カテゴリーデータ

New government policy reforms, such as allowing local consumers to withdraw their retirement savings from May 2024, helped sustain demand for staple foods in Malaysia in 2024. Moreover, the government's removal of the diesel subsidy and more cash aid helped offset the impact of inflation on overall consumption.

Euromonitor International's Staple Foods in Malaysia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Staple Foods market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Staple foods in 2024: The big picture
• Key trends in 2024

Competitive Landscape

• Channel developments
• What next for staple foods?

MARKET DATA

• Table 1 Sales of Staple Foods by Category: Volume 2019-2024
• Table 2 Sales of Staple Foods by Category: Value 2019-2024
• Table 3 Sales of Staple Foods by Category: % Volume Growth 2019-2024
• Table 4 Sales of Staple Foods by Category: % Value Growth 2019-2024
• Table 5 NBO Company Shares of Staple Foods: % Value 2020-2024
• Table 6 LBN Brand Shares of Staple Foods: % Value 2021-2024
• Table 7 Penetration of Private Label by Category: % Value 2019-2024
• Table 8 Distribution of Staple Foods by Format: % Value 2019-2024
• Table 9 Forecast Sales of Staple Foods by Category: Volume 2024-2029
• Table 10 Forecast Sales of Staple Foods by Category: Value 2024-2029
• Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2024-2029
• Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

BAKED GOODS IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Unpackaged leavened bread, cakes and pastries compete intensively with packaged variants in 2024
• Packaged leavened bread and packaged pastries are supported by many new product launches
• Dessert mixes and dessert pies and tarts suffer from seasonal consumption and limited innovation

PROSPECTS AND OPPORTUNITIES

• Busier urban lifestyles and the trend for home dining could benefit packaged leavened bread over the forecast period
• Ongoing new product development will boost growth in bread and pastries
• Frozen baked goods likely to prosper over the forecast period

CATEGORY DATA

• Table 13 Sales of Baked Goods by Category: Volume 2019-2024
• Table 14 Sales of Baked Goods by Category: Value 2019-2024
• Table 15 Sales of Baked Goods by Category: % Volume Growth 2019-2024
• Table 16 Sales of Baked Goods by Category: % Value Growth 2019-2024
• Table 17 Sales of Pastries by Type: % Value 2019-2024
• Table 18 NBO Company Shares of Baked Goods: % Value 2020-2024
• Table 19 LBN Brand Shares of Baked Goods: % Value 2021-2024
• Table 20 Distribution of Baked Goods by Format: % Value 2019-2024
• Table 21 Forecast Sales of Baked Goods by Category: Volume 2024-2029
• Table 22 Forecast Sales of Baked Goods by Category: Value 2024-2029
• Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2024-2029
• Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2024-2029

BREAKFAST CEREALS IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Continued growth for breakfast cereals in 2024, despite higher retail prices
• Foodservice operators incorporate breakfast cereals into their menus
• International players continue to represent the largest percentage of sales of breakfast cereals in Malaysia

PROSPECTS AND OPPORTUNITIES

• Convenience trend and increase in disposable incomes may benefit retail sales over the forecast period
• Innovation will continue apace, with muesli and granola poised to benefit from health and wellness trend
• Breakfast cereal players have the potential to expand into other categories

CATEGORY DATA

• Table 25 Sales of Breakfast Cereals by Category: Volume 2019-2024
• Table 26 Sales of Breakfast Cereals by Category: Value 2019-2024
• Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2019-2024
• Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2019-2024
• Table 29 NBO Company Shares of Breakfast Cereals: % Value 2020-2024
• Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2021-2024
• Table 31 Distribution of Breakfast Cereals by Format: % Value 2019-2024
• Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2024-2029
• Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2024-2029
• Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2024-2029
• Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2024-2029

PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Modest growth for processed meat, seafood and alternatives to meat in 2024
• Domestic players face numerous challenges in 2024
• Frozen meat and seafood substitutes flourish in 2024 thanks to new product development

PROSPECTS AND OPPORTUNITIES

• Category expected to see growth as incomes rise
• Local manufacturers will continue to face production challenges
• Meat and seafood alternatives welcome shelf stable options

CATEGORY DATA

• Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2019-2024
• Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2019-2024
• Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2019-2024
• Table 39 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2019-2024
• Table 40 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2019-2024
• Table 41 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2019-2024
• Table 42 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2019-2024
• Table 43 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2019-2024
• Table 44 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2019-2024
• Table 45 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2020-2024
• Table 46 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2024
• Table 47 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2019-2024
• Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2024-2029
• Table 49 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2024-2029

PROCESSED FRUIT AND VEGETABLES IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Foodservice volumes enjoy robust growth in 2024
• Frozen processed potatoes benefits from convenience, long shelf life and affordability
• Premium and private label products lose ground in 2024

PROSPECTS AND OPPORTUNITIES

• Continued growth likely for frozen processed potatoes
• New healthier options likely to emerge over the forecast period
• Players set to invest in seasonal promotions to boost consumption

CATEGORY DATA

• Table 50 Sales of Processed Fruit and Vegetables by Category: Volume 2019-2024
• Table 51 Sales of Processed Fruit and Vegetables by Category: Value 2019-2024
• Table 52 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2019-2024
• Table 53 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2019-2024
• Table 54 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2019-2024
• Table 55 NBO Company Shares of Processed Fruit and Vegetables: % Value 2020-2024
• Table 56 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2021-2024
• Table 57 Distribution of Processed Fruit and Vegetables by Format: % Value 2019-2024
• Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2024-2029
• Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2024-2029
• Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2024-2029
• Table 61 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2024-2029

RICE, PASTA AND NOODLES IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Malaysian government intervenes to help to stabilise rice prices and prevent stockpiling in 2024
• Instant noodles faces challenges as costs rise and supply chains are disrupted
• New product launches stimulate demand for noodles in 2024

PROSPECTS AND OPPORTUNITIES

• Dried pasta will see continued growth, while government initiatives could boost domestic rice supply
• Instant noodle players likely to pass on increased costs to local consumers
• New product development will generate interest in the years ahead

CATEGORY DATA

• Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2019-2024
• Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2019-2024
• Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2019-2024
• Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2019-2024
• Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2019-2024
• Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2020-2024
• Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2021-2024
• Table 69 NBO Company Shares of Rice: % Value 2020-2024
• Table 70 LBN Brand Shares of Rice: % Value 2021-2024
• Table 71 NBO Company Shares of Pasta: % Value 2020-2024
• Table 72 LBN Brand Shares of Pasta: % Value 2021-2024
• Table 73 NBO Company Shares of Noodles: % Value 2020-2024
• Table 74 LBN Brand Shares of Noodles: % Value 2021-2024
• Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2019-2024
• Table 76 Distribution of Rice by Format: % Value 2019-2024
• Table 77 Distribution of Pasta by Format: % Value 2019-2024
• Table 78 Distribution of Noodles by Format: % Value 2019-2024
• Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2024-2029
• Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2024-2029
• Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2024-2029
• Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2024-2029