中国の主食市場

2024年には、中国における主食の小売現行販売額は、厳しいマクロ経済環境にもかかわらず、1桁台前半の微増が予想されます。パンデミック後の中国の景気回復は予想よりも力強さに欠け、消費マインドの低迷につながっています。将来に対する不確実性の高まりが中国の消費者に慎重な消費習慣を促し、その結果、消費財需要はほとんど伸びなかっています。

当レポートでは、中国の主食市場について調査し、市場の概要とともに、2019年～2023年の最新小売販売データに加え、主要企業、ブランド、小売店舗を特定し、消費者需要と売上成長の背景にある主要動向と人口動態の変化を評価しています。

目次

目次と表のリスト

エグゼクティブサマリー

市場データ

免責事項

情報源

中国の焼き菓子

主なデータ結果

2024年の発展

• 焼き菓子は2024年に1桁台前半の成長を記録
• コストパフォーマンスの追求がプライベートブランドの焼き菓子の人気を高める
• オフラインのベーカリー店舗の閉店により、包装されていない焼き菓子の成長は低迷

展望と機会

• 消費者は小分けパックを求めるため、引き続きパッケージ入りケーキに目を向ける
• 健康強調表示は焼き菓子の差別化の鍵となる
• 冷凍ケーキ、甘いパイ、タルトは高い成長の可能性を期待

カテゴリーデータ

中国の朝食用シリアル

主なデータ結果

2024年の発展

• 健康上の懸念からRTEシリアルが減少する中、2024年にはホットシリアルが成長
• 朝食用シリアルの主要企業は、激しい競合と革新の中でリーダーシップを維持する
• 焦点の変化：朝食用シリアルにおける新たな販売チャネルの台頭

展望と機会

• 健康意識の継続的な高まりは、ミューズリーとグラノーラの成長に悪影響を及ぼす
• ホットシリアルは高齢者層に人気があるため、依然として大きな成長の可能性を秘めている
• すぐに食べられる製品が増え、すぐに消費したいという需要に応える

カテゴリーデータ

中国における加工肉、魚介類、肉代替品

主なデータ結果

2024年の発展

• 加工肉、魚介類、肉代替品の成長はわずかに鈍化
• 減少しているとはいえ、スーパーマーケットとハイパーマーケットは依然として主要な販売チャネル
• 肉や魚介類の代替品の普及率は依然として低い

展望と機会

• 冷凍加工肉の成長は都市化別促進される見込み
• 単身世帯の増加により小型パッケージの需要が高まる
• 健康と栄養は、加工肉と魚介類の成長の重要な原動力であり続ける

カテゴリーデータ

中国の加工果物と野菜

主なデータ結果

2024年の発展

• パンデミックの終息により加工果物や野菜の生産が正常化
• 主要参入企業の成長が鈍化
• 外食産業の正常化により、冷凍加工ジャガイモの食品サービス量が増加

展望と機会

• 常温保存可能な果物の成長を確実にするために健康強調表示が重要
• 自家製ドリンクも常温保存可能な果物の成長に貢献する見込み
• 新興チャネルがさらなるシェア拡大を期待

カテゴリーデータ

中国の米、パスタ、麺類

主なデータ結果

2024年の発展

• 米、パスタ、麺類の動向はまちまち
• 新しい味と健康動向の高まりにより、インスタントラーメンは緩やかな成長を遂げる
• 高品質米の需要増加と政府の価格支持が成長を牽引

展望と機会

• ブランド化とプレミアム化は米とインスタント麺の重要な競争動向となる
• 小売eコマースの役割の拡大
• イノベーションと味の動向：韓国のインスタントラーメンが中国の地元ブランドに課題

カテゴリーデータ

In 2024, retail current value sales of staple foods in China are expected to grow slightly, with a projected increase in the low single digits, despite the challenging macroeconomic environment. The post-pandemic economic recovery in China has been less robust than anticipated, leading to subdued consumer confidence. Rising uncertainty about the future has prompted Chinese consumers to adopt cautious spending habits, resulting in little growth in demand for consumer goods. Economic sluggishness...

Euromonitor International's Staple Foods in China report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Staple Foods market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Staple foods in 2024: The big picture
• Key trends in 2024
• Competitive landscape
• Channel developments
• What next for staple foods?

MARKET DATA

• Table 1 Sales of Staple Foods by Category: Volume 2019-2024
• Table 2 Sales of Staple Foods by Category: Value 2019-2024
• Table 3 Sales of Staple Foods by Category: % Volume Growth 2019-2024
• Table 4 Sales of Staple Foods by Category: % Value Growth 2019-2024
• Table 5 NBO Company Shares of Staple Foods: % Value 2020-2024
• Table 6 LBN Brand Shares of Staple Foods: % Value 2021-2024
• Table 7 Penetration of Private Label by Category: % Value 2019-2024
• Table 8 Distribution of Staple Foods by Format: % Value 2019-2024
• Table 9 Forecast Sales of Staple Foods by Category: Volume 2024-2029
• Table 10 Forecast Sales of Staple Foods by Category: Value 2024-2029
• Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2024-2029
• Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

BAKED GOODS IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Baked goods registers low single-digit growth in 2024
• Pursuit of cost-effectiveness boosts the popularity of private label baked goods
• Closures of offline bakery stores results in only low growth for unpackaged baked goods

PROSPECTS AND OPPORTUNITIES

• Consumers will continue to turn to packaged cakes due to desire for small packs
• Health claims are key for baked goods to differentiate
• Frozen cakes, sweet pies and tarts expected to enjoy high growth potential

CATEGORY DATA

• Table 13 Sales of Baked Goods by Category: Volume 2019-2024
• Table 14 Sales of Baked Goods by Category: Value 2019-2024
• Table 15 Sales of Baked Goods by Category: % Volume Growth 2019-2024
• Table 16 Sales of Baked Goods by Category: % Value Growth 2019-2024
• Table 17 Sales of Pastries by Type: % Value 2019-2024
• Table 18 NBO Company Shares of Baked Goods: % Value 2020-2024
• Table 19 LBN Brand Shares of Baked Goods: % Value 2021-2024
• Table 20 Distribution of Baked Goods by Format: % Value 2019-2024
• Table 21 Forecast Sales of Baked Goods by Category: Volume 2024-2029
• Table 22 Forecast Sales of Baked Goods by Category: Value 2024-2029
• Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2024-2029
• Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2024-2029

BREAKFAST CEREALS IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Growth in hot cereals in 2024, amidst decline in RTE cereals due to health concerns
• Top players in breakfast cereals to maintain leadership amidst high competition and innovation
• Shifting focus: The rise of emerging sales channels in breakfast cereals

PROSPECTS AND OPPORTUNITIES

• The continued rise in health consciousness will negatively impact the growth of muesli and granola
• Due to its popularity amongst older consumers, hot cereals still has significant growth potential
• An increasing number of products will be ready-to-eat, catering to the demand for quick consumption

CATEGORY DATA

• Table 25 Sales of Breakfast Cereals by Category: Volume 2019-2024
• Table 26 Sales of Breakfast Cereals by Category: Value 2019-2024
• Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2019-2024
• Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2019-2024
• Table 29 NBO Company Shares of Breakfast Cereals: % Value 2020-2024
• Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2021-2024
• Table 31 Distribution of Breakfast Cereals by Format: % Value 2019-2024
• Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2024-2029
• Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2024-2029
• Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2024-2029
• Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2024-2029

PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• The growth of processed meat, seafood and alternatives to meat slows slightly
• Although declining, supermarkets and hypermarkets are still the dominant channels
• The penetration of meat and seafood substitutes remains low

PROSPECTS AND OPPORTUNITIES

• Growth in frozen processed meat set to be driven by urbanisation
• Rising population of single-person households will drive demand for smaller packaging
• Health and nutrition will continue to be key drivers of growth in processed meat and seafood

CATEGORY DATA

• Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2019-2024
• Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2019-2024
• Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2019-2024
• Table 39 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2019-2024
• Table 40 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2019-2024
• Table 41 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2019-2024
• Table 42 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2019-2024
• Table 43 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2019-2024
• Table 44 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2019-2024
• Table 45 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2020-2024
• Table 46 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2024
• Table 47 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2019-2024
• Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2024-2029
• Table 49 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2024-2029

PROCESSED FRUIT AND VEGETABLES IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• End of the pandemic normalises the growth of processed fruit and vegetables
• Growth of leading players slows down
• Foodservice return to normal drives foodservice volumes of frozen processed potatoes

PROSPECTS AND OPPORTUNITIES

• Health claims vital to ensuring growth in shelf-stable fruit
• Home-made drinks also set to contribute to growth for shelf stable fruit
• Emerging channels expected to gain further share

CATEGORY DATA

• Table 50 Sales of Processed Fruit and Vegetables by Category: Volume 2019-2024
• Table 51 Sales of Processed Fruit and Vegetables by Category: Value 2019-2024
• Table 52 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2019-2024
• Table 53 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2019-2024
• Table 54 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2019-2024
• Table 55 NBO Company Shares of Processed Fruit and Vegetables: % Value 2020-2024
• Table 56 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2021-2024
• Table 57 Distribution of Processed Fruit and Vegetables by Format: % Value 2019-2024
• Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2024-2029
• Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2024-2029
• Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2024-2029
• Table 61 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2024-2029

RICE, PASTA AND NOODLES IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Mixed trends within rice, pasta and noodles
• Modest growth for instant noodles, driven by new flavours and health trends
• Rising demand for high quality rice and government price support drive growth

PROSPECTS AND OPPORTUNITIES

• Branding and premiumisation will be key competitive trends in rice and instant noodles
• The growing role of retail e-commerce
• Innovation and flavour trends: Korean instant noodles are challenging local brands in China

CATEGORY DATA

• Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2019-2024
• Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2019-2024
• Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2019-2024
• Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2019-2024
• Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2019-2024
• Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2020-2024
• Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2021-2024
• Table 69 NBO Company Shares of Rice: % Value 2020-2024
• Table 70 LBN Brand Shares of Rice: % Value 2021-2024
• Table 71 NBO Company Shares of Pasta: % Value 2020-2024
• Table 72 LBN Brand Shares of Pasta: % Value 2021-2024
• Table 73 NBO Company Shares of Noodles: % Value 2020-2024
• Table 74 LBN Brand Shares of Noodles: % Value 2021-2024
• Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2019-2024
• Table 76 Distribution of Rice by Format: % Value 2019-2024
• Table 77 Distribution of Pasta by Format: % Value 2019-2024
• Table 78 Distribution of Noodles by Format: % Value 2019-2024
• Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2024-2029
• Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2024-2029
• Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2024-2029
• Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2024-2029