ホーム > 市場調査レポート > 食料/飲料

市場調査レポート

商品コード

1400803

タイの食糧市場

Staple Foods in Thailand

出版日: 2023年12月07日 | 発行: Euromonitor International

| ページ情報: 英文 65 Pages | 納期: 即日から翌営業日

価格

全表示
概要
目次

概要

サンプル依頼リストに入れる

タイの食糧は、金額ベースでも数量ベースでも全体的に好調です。とはいえ、このカテゴリーは、消費者の可処分所得を抑制している生活費危機とともに、価格を押し上げているインフレ圧力の影響を受け続けています。

当レポートでは、タイの食糧について調査し、市場の概要とともに、2018年～2022年の最新小売販売データに加え、主要企業、ブランド、小売店舗を特定し、消費者需要と売上成長の背景にある主要動向と人口動態の変化を評価しています。

観光業と外食サービスの回復により、焼き菓子の新たなチャンスが到来
原材料コストの上昇により、プレーヤーが消費者に安定を提供しようとするため、単価が上昇
ファームハウスは競合に対する無数の強みのおかげでリードを維持

見通しと機会

活況を呈するカフェ文化と製品イノベーションが需要を支える
「より健康的な」焼き菓子を刺激する健康とウェルネスの動向
ファームハウスは「メタバース」でも新たなマーケティング活動が見られ、首位を維持する見通し

カテゴリーデータ

タイの朝食用シリアル

主要なデータ調査結果

2023年の発展

朝食用シリアルは利便性と栄養価により需要を維持
子ども向け朝食用シリアルは引き続き関連性があり、共同ブランド化の取り組みにより製品の認知度が向上すると見られている
手頃な価格のおかげで、プライベートブランドの商品が登場し、注目を集める

見通しと機会

朝食用シリアルの継続的な開発を促す健康とウェルネスの動向
子供用シリアルでは、マルチパック形式の1回分の量が引き続き人気
ミューズリーとグラノーラのトッピングに国産ブランドとして際立つ地元のダイヤモンドグレーンズ

カテゴリーデータ

タイの加工肉、魚介類、肉の代替品

主要なデータ調査結果

2023年の発展

加工肉、魚介類、および肉の代替品は、生鮮品と比較して低価格の恩恵を受け続けている
豆腐はタイ料理に欠かせない食材であるため、その関連性を維持
プレイヤーがカテゴリーを超えた選択肢に集中するにつれ、加工水産物戦略が変化

見通しと機会

消費者の関心をさらに高めるには新製品開発が必要
肉や魚介類の代替品では、さらなる製品革新が続く
クリーンラベルのS-Pureブランドが先頭に立ち、健全な動向がより広範な開発を刺激する

カテゴリーデータ

タイの加工果物と野菜

主要なデータ調査結果

2023年の発展

国内需要が低迷する中、観光客の戻りが売上増加に貢献
世界のブランド名で外国人からも注目を集めるプライベートブランド
国内企業はオンラインチャネルとソーシャルメディアを活用して売上を伸ばす

見通しと機会

地元企業は国内生産量の多さにより、果物加工品で首位を維持すると予想される
健康動向が加工果物の糖分に光を当てる
地元の需要が低いため、加工野菜は引き続きニッチであると予想される

カテゴリーデータ

タイの米、パスタ、麺類

主要なデータ調査結果

2023年の発展

手頃な価格と利便性により米、パスタ、麺類の販売
味の革新がインスタントラーメンの魅力をさらに高める
麺類の値上げがついに政府から承認される- 参加者が期待していたよりも低い率

見通しと機会

天候不順により国内米生産量減少が予想される
健全な動向、将来的にはさらなる製品イノベーションが促進されると予想される
日本料理は日本の米ブランドを牽引し続ける

カテゴリーデータ

Product Code: CSTH

Staple foods in Thailand is seeing an overall positive performance, in both value and volume terms. That said, the category continues to be affected by inflationary pressures which are pushing up prices, alongside the cost-of-living crisis which is suppressing consumers' disposable incomes.

Euromonitor International's Staple Foods in Thailand report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Staple Foods market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

List Of Contents And Tables

EXECUTIVE SUMMARY

Staple foods in 2023: The big picture
Key trends in 2023
Competitive landscape
Channel developments
What next for staple foods?

MARKET DATA

Table 1 Sales of Staple Foods by Category: Volume 2018-2023
Table 2 Sales of Staple Foods by Category: Value 2018-2023
Table 3 Sales of Staple Foods by Category: % Volume Growth 2018-2023
Table 4 Sales of Staple Foods by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Staple Foods: % Value 2019-2023
Table 6 LBN Brand Shares of Staple Foods: % Value 2020-2023
Table 7 Penetration of Private Label by Category: % Value 2018-2023
Table 8 Distribution of Staple Foods by Format: % Value 2018-2023
Table 9 Forecast Sales of Staple Foods by Category: Volume 2023-2028
Table 10 Forecast Sales of Staple Foods by Category: Value 2023-2028
Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2023-2028
Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2023-2028

DISCLAIMER

SOURCES

Summary 1 Research Sources

BAKED GOODS IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

The rebound of tourism and foodservice heralds new opportunities for baked goods
Increasing raw material costs push up unit prices, as players seek to create stability for consumers
Farmhouse maintains its lead thanks to myriad strengths over its competitors

PROSPECTS AND OPPORTUNITIES

Booming cafe culture and product innovation set to support demand
Health and wellness trends set to inspire "healthier" baked goods
Farmhouse set to maintain its lead, with new marketing efforts also seen in the "Metaverse"

CATEGORY DATA

Table 13 Sales of Baked Goods by Category: Volume 2018-2023
Table 14 Sales of Baked Goods by Category: Value 2018-2023
Table 15 Sales of Baked Goods by Category: % Volume Growth 2018-2023
Table 16 Sales of Baked Goods by Category: % Value Growth 2018-2023
Table 17 Sales of Pastries by Type: % Value 2018-2023
Table 18 NBO Company Shares of Baked Goods: % Value 2019-2023
Table 19 LBN Brand Shares of Baked Goods: % Value 2020-2023
Table 20 Distribution of Baked Goods by Format: % Value 2018-2023
Table 21 Forecast Sales of Baked Goods by Category: Volume 2023-2028
Table 22 Forecast Sales of Baked Goods by Category: Value 2023-2028
Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2023-2028
Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2023-2028

BREAKFAST CEREALS IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

Breakfast cereals maintain demand due to convenience and nutritional value
Children's breakfast cereals remains relevant, with co-branding efforts seen to boost product awareness
Private labels offerings set to emerge and attract attention, thanks to affordability

PROSPECTS AND OPPORTUNITIES

Health and wellness trends set to inspire ongoing developments in breakfast cereals
Single-serving portions in multipack formats remain popular in children's cereals
Local Diamond Grains stands out as a domestic brand topping muesli and granola

CATEGORY DATA

Table 25 Sales of Breakfast Cereals by Category: Volume 2018-2023
Table 26 Sales of Breakfast Cereals by Category: Value 2018-2023
Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023
Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2018-2023
Table 29 NBO Company Shares of Breakfast Cereals: % Value 2019-2023
Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2020-2023
Table 31 Distribution of Breakfast Cereals by Format: % Value 2018-2023
Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2023-2028
Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2023-2028
Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2023-2028
Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2023-2028

PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

Processed meat, seafood, and alternatives to meat continues to benefit from lower prices than compared to fresh variants
Tofu maintains its relevance, due to being an essential ingredient in Thai cuisine
Processed seafood strategies shift, as players concentrate on cross-category options

PROSPECTS AND OPPORTUNITIES

New product developments needed to further pique consumer interest
Meat and seafood substitutes continue to see more product innovations
Healthy trends set to inspire more widespread developments, with clean label S-Pure brand leading the charge

CATEGORY DATA

Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2018-2023
Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2018-2023
Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2018-2023
Table 39 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2018-2023
Table 40 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2018-2023
Table 41 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2018-2023
Table 42 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2018-2023
Table 43 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2018-2023
Table 44 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2018-2023
Table 45 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2019-2023
Table 46 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2020-2023
Table 47 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2018-2023
Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2023-2028
Table 49 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2023-2028

PROCESSED FRUIT AND VEGETABLES IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

The return of tourism helps to boost sales as domestic demand is low
Private label attracts attention from foreigners due to global brand names
Domestic players utilise online channels and social media to boost sales

PROSPECTS AND OPPORTUNITIES

Local players expected to maintain their lead in processed fruit, thanks to high domestic production
Health trends cast a light on the sugar content in processed fruit
Processed vegetables expected to remain niche due to low local demand

CATEGORY DATA

Table 50 Sales of Processed Fruit and Vegetables by Category: Volume 2018-2023
Table 51 Sales of Processed Fruit and Vegetables by Category: Value 2018-2023
Table 52 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2018-2023
Table 53 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2018-2023
Table 54 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2018-2023
Table 55 NBO Company Shares of Processed Fruit and Vegetables: % Value 2019-2023
Table 56 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2020-2023
Table 57 Distribution of Processed Fruit and Vegetables by Format: % Value 2018-2023
Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2023-2028
Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2023-2028
Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2023-2028
Table 61 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2023-2028

RICE, PASTA AND NOODLES IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

Sales of rice, pasta and noodles benefit from affordability and convenience
Flavour innovations continue to boost the appeal of instant noodles
Noodles finally receive government approval for price rises - albeit at a lower rate than players hoped

PROSPECTS AND OPPORTUNITIES

Poor weather conditions expected to decrease domestic rice production volume
Healthy trends expected to stimulate more product innovations in the future
Japanese cuisine continues to drive Japanese rice brands

CATEGORY DATA

Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2018-2023
Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2018-2023
Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2018-2023
Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2018-2023
Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2018-2023
Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2019-2023
Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2020-2023
Table 69 NBO Company Shares of Rice: % Value 2019-2023
Table 70 LBN Brand Shares of Rice: % Value 2020-2023
Table 71 NBO Company Shares of Pasta: % Value 2019-2023
Table 72 LBN Brand Shares of Pasta: % Value 2020-2023
Table 73 NBO Company Shares of Noodles: % Value 2019-2023
Table 74 LBN Brand Shares of Noodles: % Value 2020-2023
Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2018-2023
Table 76 Distribution of Rice by Format: % Value 2018-2023
Table 77 Distribution of Pasta by Format: % Value 2018-2023
Table 78 Distribution of Noodles by Format: % Value 2018-2023
Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2023-2028
Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2023-2028
Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2023-2028
Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2023-2028

ライセンス / 価格

お電話でのお問い合わせ

044-952-0102

( 土日・祝日を除く )

主食品

タイの食糧市場

Staple Foods in Thailand

目次

エグゼクティブサマリー

市場データ

免責事項

情報源

タイの焼き菓子

主要なデータ調査結果

2023年の発展

見通しと機会

カテゴリーデータ

タイの朝食用シリアル

主要なデータ調査結果

2023年の発展

見通しと機会

カテゴリーデータ

タイの加工肉、魚介類、肉の代替品

主要なデータ調査結果

2023年の発展

見通しと機会

カテゴリーデータ

タイの加工果物と野菜

主要なデータ調査結果

2023年の発展

見通しと機会

カテゴリーデータ

タイの米、パスタ、麺類

主要なデータ調査結果

2023年の発展

見通しと機会

カテゴリーデータ

Why buy this report?

TABLE OF CONTENTS

EXECUTIVE SUMMARY

MARKET DATA

DISCLAIMER

SOURCES

BAKED GOODS IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

PROSPECTS AND OPPORTUNITIES

CATEGORY DATA

BREAKFAST CEREALS IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

PROSPECTS AND OPPORTUNITIES

CATEGORY DATA

PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

PROSPECTS AND OPPORTUNITIES

CATEGORY DATA

PROCESSED FRUIT AND VEGETABLES IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

PROSPECTS AND OPPORTUNITIES

CATEGORY DATA

RICE, PASTA AND NOODLES IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

PROSPECTS AND OPPORTUNITIES

CATEGORY DATA