デフォルト表紙
市場調査レポート
商品コード
1400802

マレーシアの食糧市場

Staple Foods in Malaysia

出版日: | 発行: Euromonitor International | ページ情報: 英文 65 Pages | 納期: 即日から翌営業日

価格
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本日の銀行送金レート: 1USD=156.76円
マレーシアの食糧市場
出版日: 2023年12月07日
発行: Euromonitor International
ページ情報: 英文 65 Pages
納期: 即日から翌営業日
  • 全表示
  • 概要
  • 目次
概要

マレーシアの食糧小売売上高は、2023年も数量ベースで継続的な成長を記録しました。これは、米国ドルに対する自国通貨リンギットの下落が輸入コストの上昇をもたらし、食品価格が上昇したにもかかわらずです。ウクライナで進行中の戦争の影響による世界のサプライチェーンの混乱も、食糧品の価格に悪影響を与えました。ウクライナ紛争は穀物輸入の不足と輸送ルートの変更をもたらしました。

当レポートでは、マレーシアの食糧について調査し、市場の概要とともに、2018年~2022年の最新小売販売データに加え、主要企業、ブランド、小売店舗を特定し、消費者需要と売上成長の背景にある主要動向と人口動態の変化を評価しています。

目次

エグゼクティブサマリー

市場データ

免責事項

情報源

マレーシアの焼き菓子

主要なデータ調査結果

2023年の発展

  • リンギ安にもかかわらず、2023年も成長を続ける
  • パッケージ入り発酵パンとパッケージ入りペストリーが多数の新製品発売に支えられ成長を牽引
  • デザートミックスとデザートパイとタルトは、季節消費と限られた新製品イノベーションの影響を受ける

見通しと機会

  • 都市部の忙しいライフスタイルと消費者の外食頻度が減少する傾向は、予測期間中にパッケージ入り発酵パンに利益をもたらす可能性がある
  • 継続的な新製品開発によりパンとペストリーの成長が促進される
  • 冷凍焼き菓子は予測期間中に繁盛する可能性が高い

カテゴリーデータ

マレーシアの朝食用シリアル

主要なデータ調査結果

2023年の発展

  • 小売価格の上昇にもかかわらず、2023年も引き続き成長
  • フードサービス事業者は朝食用シリアルをメニューに組み込む
  • 海外選手が主導権を握る

見通しと機会

  • 原材料供給の回復により小売価格への圧力が緩和される
  • イノベーションは急速に続き、ミューズリーとグラノーラは健康とウェルネスのトレンドから恩恵を受ける準備ができている
  • 朝食用シリアルのプレーヤーは他のカテゴリーに拡大する可能性を秘めている

カテゴリーデータ

マレーシアにおける加工肉、魚介類、肉の代替品

主要なデータ調査結果

2023年の発展

  • 多忙なマレーシア人の外食増加により、2023年は緩やかな成長
  • 国内企業は多くの課題にもかかわらず、新製品の発売に投資を続ける
  • 2023年には冷凍肉や魚介類の代替品が繁栄する

見通しと機会

  • 冷凍品種が牽引し、需要拡大が予想される
  • 地元メーカーは引き続き生産上の課題に直面するだろう
  • 肉や魚介類の代替品は保存可能なオプションを歓迎

カテゴリーデータ

マレーシアの加工果物と野菜

主要なデータ調査結果

2023年の発展

  • 食品サービスの量は2023年にさらに力強い成長を遂げる
  • 冷凍加工ジャガイモが2023年に最も高い小売成長率を記録
  • 2023年にはプレミアム商品とプライベートブランド商品が失われる

見通しと機会

  • 冷凍加工ジャガイモは引き続き好調
  • 予測期間中に、新しくてより健全な選択肢が出現する可能性が高い
  • 参入企業は消費を促進するために季節限定のプロモーションに投資する可能性が高い

カテゴリーデータ

マレーシアの米、パスタ、麺類

主要なデータ調査結果

2023年の発展

  • 政府は米価格の安定と買い占め防止のために介入する
  • 即席麺市場は継続的な課題に直面している
  • 新製品の発売により2023年の需要が刺激される

見通しと機会

  • 乾燥パスタはその利便性のおかげで成長が続くだろうが、政府の取り組みにより国内産米の供給が増加する可能性がある
  • 即席めんメーカーはコスト増加を消費者に転嫁することになる
  • 新商品の開発で需要が喚起される

カテゴリーデータ

目次
Product Code: CSMY

Retail sales of staple foods in Malaysia recorded continued growth in volume terms in 2023. This was in spite of rising food prices, thanks to the weakening of the local currency, the ringgit, against the US dollar, which brought about higher import costs. Prices of staple goods were also negatively impacted by disruptions to the global supply chain, due to the effects of the ongoing war in Ukraine. The conflict resulted in a shortage of grain imports and the re-routing of shipping, while meant...

Euromonitor International's Staple Foods in Malaysia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Staple Foods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

  • Staple foods in 2023: The big picture
  • Key trends in 2023
  • Competitive landscape
  • Channel developments
  • What next for staple foods?

MARKET DATA

  • Table 1 Sales of Staple Foods by Category: Volume 2018-2023
  • Table 2 Sales of Staple Foods by Category: Value 2018-2023
  • Table 3 Sales of Staple Foods by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Staple Foods by Category: % Value Growth 2018-2023
  • Table 5 NBO Company Shares of Staple Foods: % Value 2019-2023
  • Table 6 LBN Brand Shares of Staple Foods: % Value 2020-2023
  • Table 7 Penetration of Private Label by Category: % Value 2018-2023
  • Table 8 Distribution of Staple Foods by Format: % Value 2018-2023
  • Table 9 Forecast Sales of Staple Foods by Category: Volume 2023-2028
  • Table 10 Forecast Sales of Staple Foods by Category: Value 2023-2028
  • Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2023-2028
  • Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2023-2028

DISCLAIMER

SOURCES

  • Summary 1 Research Sources

BAKED GOODS IN MALAYSIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Continued growth in 2023, despite weak ringgit
  • Packaged leavened bread and packaged pastries lead growth, supported by high number of new product launches
  • Dessert mixes and dessert pies and tarts suffer from seasonal consumption and limited new product innovation

PROSPECTS AND OPPORTUNITIES

  • Busier urban lifestyles and tendency amongst consumers dine out less frequently could benefit packaged leavened bread over the forecast period
  • Ongoing new product development will boost growth in bread and pastries
  • Frozen baked goods is likely to prosper over the forecast period

CATEGORY DATA

  • Table 13 Sales of Baked Goods by Category: Volume 2018-2023
  • Table 14 Sales of Baked Goods by Category: Value 2018-2023
  • Table 15 Sales of Baked Goods by Category: % Volume Growth 2018-2023
  • Table 16 Sales of Baked Goods by Category: % Value Growth 2018-2023
  • Table 17 Sales of Pastries by Type: % Value 2018-2023
  • Table 18 NBO Company Shares of Baked Goods: % Value 2019-2023
  • Table 19 LBN Brand Shares of Baked Goods: % Value 2020-2023
  • Table 20 Distribution of Baked Goods by Format: % Value 2018-2023
  • Table 21 Forecast Sales of Baked Goods by Category: Volume 2023-2028
  • Table 22 Forecast Sales of Baked Goods by Category: Value 2023-2028
  • Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2023-2028
  • Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2023-2028

BREAKFAST CEREALS IN MALAYSIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Continued growth in 2023, despite higher retail prices
  • Foodservice operators incorporate breakfast cereals into their menus
  • International players hold sway

PROSPECTS AND OPPORTUNITIES

  • Restoration of raw materials supply will ease pressure on retail prices
  • Innovation will continue apace, with muesli and granola poised to benefit from health and wellness trend
  • Breakfast cereal players have potential to expand into other categories

CATEGORY DATA

  • Table 25 Sales of Breakfast Cereals by Category: Volume 2018-2023
  • Table 26 Sales of Breakfast Cereals by Category: Value 2018-2023
  • Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023
  • Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2018-2023
  • Table 29 NBO Company Shares of Breakfast Cereals: % Value 2019-2023
  • Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2020-2023
  • Table 31 Distribution of Breakfast Cereals by Format: % Value 2018-2023
  • Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2023-2028
  • Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2023-2028
  • Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2023-2028
  • Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2023-2028

PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN MALAYSIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Modest growth in 2023, as busy Malaysians dine out in greater numbers
  • Domestic players continued to invest in new launches, despite numerous challenges
  • Frozen meat and seafood substitutes flourishes in 2023

PROSPECTS AND OPPORTUNITIES

  • Stronger demand expected, with frozen varieties leading the way
  • Local manufacturers will continue to face production challenges
  • Meat and seafood alternatives welcome shelf stable options

CATEGORY DATA

  • Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2018-2023
  • Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2018-2023
  • Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2018-2023
  • Table 39 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2018-2023
  • Table 40 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2018-2023
  • Table 41 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2018-2023
  • Table 42 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2018-2023
  • Table 43 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2018-2023
  • Table 44 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2018-2023
  • Table 45 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2019-2023
  • Table 46 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2020-2023
  • Table 47 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2018-2023
  • Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2023-2028
  • Table 49 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2023-2028

PROCESSED FRUIT AND VEGETABLES IN MALAYSIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Foodservice volumes enjoys stronger growth in 2023
  • Frozen processed potatoes register fastest retail growth in 2023
  • Premium and private label products lose ground in 2023

PROSPECTS AND OPPORTUNITIES

  • Continued strong performance for frozen processed potatoes
  • New, healthier options are likely to emerge over the forecast period
  • Players are likely to invest in seasonal promotions to boost consumption

CATEGORY DATA

  • Table 50 Sales of Processed Fruit and Vegetables by Category: Volume 2018-2023
  • Table 51 Sales of Processed Fruit and Vegetables by Category: Value 2018-2023
  • Table 52 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2018-2023
  • Table 53 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2018-2023
  • Table 54 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2018-2023
  • Table 55 NBO Company Shares of Processed Fruit and Vegetables: % Value 2019-2023
  • Table 56 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2020-2023
  • Table 57 Distribution of Processed Fruit and Vegetables by Format: % Value 2018-2023
  • Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2023-2028
  • Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2023-2028
  • Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2023-2028
  • Table 61 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2023-2028

RICE, PASTA AND NOODLES IN MALAYSIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Government intervenes to help to stabilise rice prices and prevent hoarding
  • Instant noodle market faces ongoing challenges
  • New product launches stimulate demand in 2023

PROSPECTS AND OPPORTUNITIES

  • Dried pasta will see continued growth, thanks to its convenience, while government initiatives could boost domestic rice supply
  • Instant noodle players will pass on increased costs to consumers
  • New product development will stimulate demand

CATEGORY DATA

  • Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2018-2023
  • Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2018-2023
  • Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2018-2023
  • Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2018-2023
  • Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2018-2023
  • Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2019-2023
  • Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2020-2023
  • Table 69 NBO Company Shares of Rice: % Value 2019-2023
  • Table 70 LBN Brand Shares of Rice: % Value 2020-2023
  • Table 71 NBO Company Shares of Pasta: % Value 2019-2023
  • Table 72 LBN Brand Shares of Pasta: % Value 2020-2023
  • Table 73 NBO Company Shares of Noodles: % Value 2019-2023
  • Table 74 LBN Brand Shares of Noodles: % Value 2020-2023
  • Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2018-2023
  • Table 76 Distribution of Rice by Format: % Value 2018-2023
  • Table 77 Distribution of Pasta by Format: % Value 2018-2023
  • Table 78 Distribution of Noodles by Format: % Value 2018-2023
  • Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2023-2028
  • Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2023-2028
  • Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2023-2028
  • Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2023-2028