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市場調査レポート
商品コード
1459335
ステビア茶の世界市場-2024-2031年Global Stevia Tea Market - 2024-2031 |
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カスタマイズ可能
適宜更新あり
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ステビア茶の世界市場-2024-2031年 |
出版日: 2024年04月03日
発行: DataM Intelligence
ページ情報: 英文 219 Pages
納期: 即日から翌営業日
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概要
ステビア茶の世界市場は2023年に8,510万米ドルに達し、2031年には1億5,990万米ドルに達すると予測され、予測期間2024-2031年のCAGRは8.2%で成長します。
消費者の嗜好はより健康的な飲料オプションへと進化しており、これがステビア茶業界の大幅な成長と革命を促しています。紅茶を含む様々な食品・飲料で人気のある砂糖代替品はステビアであり、ステビア・レバウディアナ植物から作られる天然甘味料です。ステビア茶は低カロリーで健康上の利点があるため、自然でおいしい飲料を探している健康志向の人々に人気の代替品となっています。
肥満、砂糖の摂取量、および生活習慣に関連する健康上の問題についての心配が増加している、ステビア茶は、余分なカロリーと従来の甘味料の可能性のある健康上の危険なしに甘さを与えることによって魅力的な選択肢を提示します。さらに、製品の処方、味の選択、先進の包装スタイルの進歩は、ステビア茶製品の魅力とアクセシビリティを高め、業界の拡大に拍車をかけ、多様な層の消費者の採用を促進しています。
ステビア茶市場におけるフレーバーセグメントはシェアの半分以上を占めています。同様に、アジア太平洋はステビア茶市場を独占し、1/3以上の最大の市場シェアを獲得しています。消費者インサイト企業の調査によると、アジア太平洋地域の回答者の70%は、健康への懸念やカロリー低減オプションへの要望から、砂糖入りの代替品よりもステビア入りの紅茶を好むことが明らかになりました。
ダイナミクス
健康志向の高まりと天然製品に対する需要
天然製品に対する消費者の関心の高まりと健康志向は、ステビア茶市場の拡大を促す主な要因です。世界的に、消費者は食生活の選択が健康に及ぼす影響をより意識するようになり、従来の砂糖たっぷりの選択肢に代わるより健康的な飲料を積極的に探しています。甘味料としてカロリーゼロの天然植物性飲料であるステビア茶は、砂糖入り飲料よりも優れた選択肢として、健康志向の消費者の間で人気が高まっています。
また、ミンテルの世論調査によると、世界の顧客の72%が、人工甘味料を使った飲料よりもステビアのような天然甘味料を使った飲料を好むことがわかりました。若い顧客、特にミレニアル世代とZ世代が、天然素材や植物由来の製品の需要を牽引しており、彼らがこの選択肢をいかに強く感じているかを示しています。
パンデミック後、免疫力を高め、健康的なライフスタイルを選択することの価値に対する消費者の知識が高まったことで、自然で健康志向の製品への動向にさらに拍車がかかりました。ニールセンIQの調査によると、パンデミックを受けて、世界中の消費者の43%が、免疫力を高めると思われる品目を中心に、より健康的な食品や食品・飲料を選んだと回答しています。
砂糖代替食品と低カロリー飲料に対する意識の高まり
ステビア茶の市場が拡大しているのは、砂糖代替品や低カロリー飲料に対する消費者の意識の高まりが大きく影響しています。糖尿病、肥満、歯の問題など、砂糖の過剰摂取が健康に及ぼす有害な影響に対する懸念が消費者の間で高まっています。その結果、砂糖のカロリーや有害な影響を伴わずに甘味を提供する健康的な飲料オプションに対する需要が高まっています。従来の砂糖入り飲料に代わる美味しくて低カロリーの代替品を求める健康志向の消費者は、ステビア茶を選ぶようになっています。
WHO報告書2023によると、世界では5億人以上が糖尿病を患っており、この数は2050年までに2倍以上の13億人になると予想されています。糖尿病患者の大半は低・中所得国に住んでいます。World Obesity Atlas 2023』報告書によると、世界人口の38%が過体重または肥満、つまり体格指数(BMI)が25kg/m2を超えています。2035年までには、過体重と肥満の世界的有病率は51%に達すると予測されています。成人の66%が目に見える歯垢を持っています。
さらに、ユーロモニター・インターナショナルが実施した調査によると、世界の消費者の68%が、砂糖の含有量を減らした、あるいは含まない食品・飲料を積極的に探していることがわかりました。このような消費者行動の変化は、特に若い層で顕著であり、ミレニアル世代とZ世代の消費者が、低カロリーで自然な甘味料の選択肢に対する需要をリードしています。
規制上の課題とコンプライアンスの問題
ステビア茶製品は、消費者を保護し透明性を保証するために、規制機関が定めた厳しい表示規制を遵守しなければならないです。成分表示、栄養データ、健康強調表示に関する法律を遵守するため、メーカーは製品に適切な表示をしなければならないです。表示規制が守られない場合、企業の評判や顧客の信頼が損なわれる可能性があります。これは、規制当局の監視、罰金、製品回収につながる可能性があります。
ステビアに含まれる甘味物質であるステビオール配糖体の最大許容量は、各国の規制機関によって定められています。食品・飲料製品に使用できるステビアの濃度は、安全性を維持し、健康被害の可能性を最小限に抑えるため、これらの制限によって制限されています。しかし、メーカーは、特に異なる甘味レベルのステビア茶飲料を作成するときに、これらの基準を遵守することが困難な場合があります。
Overview
Global Stevia Tea Market reached US$ 85.1 million in 2023 and is expected to reach US$ 159.9 million by 2031, growing with a CAGR of 8.2% during the forecast period 2024-2031.
Consumer preferences are evolving towards healthier beverage options, which is driving considerable growth and revolution in the stevia tea industry. A popular sugar substitute in a variety of food and beverage products, including tea, is stevia, a natural sweetener made from the Stevia rebaudiana plant. Due to its low-calorie count and possible health benefits, stevia tea has become a popular alternative for people looking for natural and tasty beverage options who are health-conscious.
With worries about obesity, sugar intake, and lifestyle-related health problems on the rise, stevia tea presents an enticing alternative by giving sweetness without the extra calories and possible health hazards of conventional sweeteners. Moreover, advancements in product formulas, taste selections, and packaging styles have increased the attractiveness and accessibility of stevia tea products, spurring industry expansion and fostering consumer adoption across diverse demographics.
The flavored segment in the stevia tea market accounts for over half of the share. Similarly, Asia-Pacific dominates the stevia tea market, capturing the largest market share of over 1/3rd. A survey by a consumer insights company reveals that 70% of respondents in Asia-Pacific prefer stevia-sweetened tea over sugar-sweetened alternatives due to health concerns and the desire for reduced-calorie options.
Dynamics
Increasing Health Consciousness and Demand for Natural Products
Growing consumer interest in natural products and health consciousness are major factors driving the stevia tea market's expansion. Globally, consumers are actively looking for healthier beverage alternatives to traditional sugar-filled options as they become more conscious of the effects of their dietary choices on their health. As a natural, plant-based beverage with zero calories for sweetening, stevia tea has become more and more popular among consumers who are health-conscious as a better option than sugary drinks.
In addition, a Mintel poll found that 72% of worldwide customers prefer drinks made with natural sweeteners like stevia to ones made with artificial sweeteners. Younger customers, specifically millennials and Generation Z are the ones driving demand for natural and plant-based products, demonstrating how strongly they feel about this choice.
The post-pandemic increase in consumer knowledge of the value of immunity-boosting and healthy lifestyle choices has further fueled the trend towards natural and health-conscious products. In response to the pandemic, 43% of consumers worldwide reported choosing healthier foods and beverages, with a focus on items thought to have immune-boosting qualities, according to a NielsenIQ survey.
Growing Awareness of Sugar Alternatives and Low-Calorie Beverages
The market for stevia tea is expanding due in large part to consumers' increasing awareness of sugar substitutes and low-calorie drinks. Concerns over the harmful health consequences of excessive sugar consumption-such as diabetes, obesity, and dental problems-are growing among consumers. The demand for healthy beverage options that offer sweetness without the calories and harmful effects of sugar is rising as a result. Health-conscious consumers looking for tasty, low-calorie substitutes for traditional sugary drinks are increasingly choosing stevia tea.
According to WHO Report 2023, over half a billion people worldwide have diabetes, and this number is expected to more than double to 1.3 billion by 2050. The majority of people with diabetes live in low- and middle-income countries. According to the World Obesity Atlas 2023 report, 38% of the global population is either overweight or obese, meaning they have a body mass index (BMI) higher than 25 kg/m2. By 2035, the global prevalence of overweight and obesity is projected to reach 51%. 66% of adults have visible tooth plaque.
Furthermore, a survey conducted by Euromonitor International found that 68% of consumers worldwide actively look for food and beverage products with reduced or no sugar content. This shift in consumer behavior is particularly pronounced among younger demographics, with millennials and Generation Z consumers leading the demand for low-calorie and natural sweetener options.
Regulatory Challenges and Compliance Issues
Stevia tea products must adhere to stringent labeling regulations set by regulatory bodies to protect consumers and guarantee transparency. To abide by laws about ingredient declarations, nutritional data, and health claims, manufacturers must appropriately label their goods. A company's reputation and the trust of its customers may suffer if labeling regulations are not followed. This can lead to regulatory scrutiny, fines, and product recalls.
The maximum allowable quantities of steviol glycosides, the sweet substances present in stevia, are determined by regulatory bodies in various nations. The concentration of stevia that can be used in food and beverage products is limited by these limitations to maintain safety and minimize any possible health hazards. However, manufacturers may find it difficult to comply with these standards, particularly when creating stevia tea drinks with different sweetness levels.
The global stevia tea market is segmented based on flavor, type, packaging, distribution channel and region.
The Surging Demand for Blended Black Tea Profiles
Shifting consumer preferences toward healthier beverage options, growing awareness of the harmful health effects of excessive sugar consumption, and the growing popularity of natural sweeteners like stevia, have contributed to the steady increase in demand for flavored stevia tea. Flavored stevia tea is becoming increasingly popular among health-conscious consumers looking for tasty but guilt-free beverages since it provides a refreshing and low-calorie substitute for conventional sugary drinks.
Beverage producers are creating flavored stevia teas with natural ingredients and flavors, like fruit extracts, herbs, and spices, in response to the increased desire for clean-label products. In keeping with customer expectations for real, healthy drinks, these natural flavorings improve the flavor and aroma of stevia tea.
In April 2022, Pure Leaf Iced Tea announced the expansion of its tea portfolio with new lower-sugar iced teas. The new offerings give consumers a refreshing option that says "no" to artificial flavors and sweeteners while saying "yes" to great taste with stevia sweetener. The products are available in major retailers nationwide, the new line from Pure Leaf comes in three delicious flavors that are reduced sugar takes on pure leaf favorites - subtly sweet black tea, subtly sweet peach, and subtly sweet lemon.
Increasing Trend of Overall Well-being among Asia-Pacific
A wide range of elements are contributing to the notable development in the Asia-Pacific region's stevia tea demand. There is a growing trend for natural and plant-based beverages like stevia tea among customers in Asia-Pacific who are becoming more ecologically concerned and health conscious. Consumers' search for better beverage options is being driven by growing worries about sugar intake, obesity, and health issues tied to lifestyle choices.
According to the World Health Organization (WHO), 20% of children and adolescents aged 5-19 were overweight in 2022, up from 8% in 1990. 8% of children and adolescents were obese in 2022, up from 2% in 1990. The Pacific is the most overweight subregion in the world, with 59% of adults being overweight and 20% being obese. In Asia-Pacific, about 227 million people live with type 2 diabetes and about half of them are undiagnosed and unaware of developing long-term complications.
For companies that produce stevia tea, the Asia-Pacific area offers a sizable market. China, Japan, India, and South Korea are among the world's top tea-drinking nations, and these nations are located in the region. Prime markets for stevia tea products include these nations because of their rich traditions of drinking tea and their strong cultural appreciation of herbal and medicinal teas.
Moreover, the popularity of stevia as a sweetening agent is on the rise in the Asia-Pacific region, driven by growing consumer awareness of its natural origin and zero-calorie properties. Stevia is widely used as a sugar substitute in various food and beverage products, including tea, to cater to health-conscious consumers seeking to reduce their sugar intake.
Regarding the stevia tea market, the COVID-19 epidemic has had a conflicting effect. As a natural and health-conscious alternative, stevia tea is one of the functional beverages that has become increasingly popular due to the pandemic's greater emphasis on health and wellness. The antioxidant qualities of stevia tea attracted consumers looking for items that would strengthen their immune systems and reduce stress.
Nonetheless, the epidemic also caused supply chain disruptions, which resulted in logistical difficulties and shortages of transportation, raw materials, and packing. Furthermore, stevia tea product usage outside of homes was impacted by lockdown procedures and limitations on foodservice facilities. Notwithstanding these obstacles, the demand for stevia tea was boosted by the growing trend of healthy living and the accessibility of ready-to-drink items.
The protracted hostilities between Russia and Ukraine have created uncertainty and disturbances in the worldwide supply chain, which could have an impact on the stevia tea industry. Due to its large stevia production, Ukraine may experience disruptions in stevia harvesting, cultivation, or exports, which may affect the availability and cost of stevia-based goods such as stevia tea. The international commerce of stevia tea may also be impacted by shifts in import-export laws and currency exchange rates brought on by geopolitical unrest and trade interruptions.
Moreover, the demand for high-end stevia tea products, especially in Eastern European countries, may be impacted by the region's economic instability and consumer spending power. In general, the conflict between Russia and Ukraine raises concerns about supply chain interruptions, market instability, and shifts in consumer behavior that could have an influence on the market in the short to medium term.
The major global players in the market include Pure Leaf, Tiesta Tea, Steaz, ILE, Bigelow Tea, Traditional Medicinals, Harney & Sons, Celestial Seasonings, Numi Organic Tea and Yogi Tea.
The global stevia tea market report would provide approximately 70 tables, 71 figures, and 219 Pages.
Target Audience 2024
Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
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