ステビアの市場規模、シェア、動向、予測：抽出物タイプ別、最終用途別、地域別、2025年～2033年

ステビアの市場の世界市場規模は、2024年に8億1,869万米ドルとなりました。今後、IMARC Groupは、市場は2033年までに14億7,857万米ドルに達し、2025年から2033年にかけて6.73％のCAGRを示すと予測しています。現在、アジア太平洋地域が市場を独占しており、2024年の市場シェアは33.3％を超えています。天然甘味料に対する個人の嗜好の高まりと、飲食品業界におけるステビアの用途拡大が市場を後押ししています。

ステビアの市場シェアは、いくつかの要因によって大規模な成長を遂げています。天然植物由来の甘味料に対する消費者の需要は、砂糖の過剰摂取による健康への懸念に対する意識の高まりによって前進しています。例えば、Tate &Lyle社は2024年7月にOptimizer Stevia 8.1を発売し、砂糖に最も近い味と低コストを提供し、砂糖の削減が消費者の食生活の優先事項のトップになるにつれて、世界の動向と一致しています。さらに、砂糖の削減や天然成分の使用といった規制措置が、より迅速な採用につながっています。ケトや低炭水化物のライフスタイルを含む低カロリーで特殊な食生活が好まれるようになり、ステビアの市場の価値をさらに高めています。医薬品やパーソナルケア分野での用途の拡大も市場範囲を拡大しています。これに加え、小売ネットワークやeコマース・プラットフォームを通じた入手が可能になり、アクセスが向上する一方、メーカーは消費者の嗜好の変化に対応するため、味覚プロファイルの向上に注力しています。

米国におけるステビアの市場の成長は、健康志向と天然低カロリー甘味料への移行により拡大しています。砂糖の過剰摂取による悪影響に対する意識の高まりにより、消費者はより健康的な代替品を求めるようになり、その結果、植物由来でカロリーゼロのステビアにシフトしています。米国F&B業界は、進化する消費者需要に対応するため、ステビアを飲料、スナック、乳製品に積極的に組み込んでいます。例えば、2024年4月、イングレディオン・インコーポレーテッドは、Reb Mより100倍可溶性の高い画期的なステビア溶液であるPURECIRCLE（TM）CTSSを発売し、天然の無添加製剤で比類のないクリーンラベルの砂糖削減を実現しました。さらに、政府による糖質削減イニシアチブの支援と天然成分に対する規制の奨励が、ステビアの市場の需要を増大させています。ステビアはまた、ケトや低炭水化物ライフスタイルのような健康重視の食生活の動向からも恩恵を受けています。小売店やオンラインチャネルを通じて広く入手可能であり、医薬品やパーソナルケア製品での利用が市場成長をさらに促進しています。

ステビアの市場動向：

健康志向の高まり

消費者の間で、健康とウェルネスを優先することへの関心が高まっていることが、市場を強化しています。大手コンサルティング会社が2024年1月に発表した、英国、中国、米国の5,000人以上を対象にしたレポートでは、調査対象となった顧客の約6割が、健康的な加齢や長寿に役立つ製品やサービスを購入することを「非常に」または「極めて」重要と考えていることが紹介されています。さらに、英国、米国では約70％、中国では約85％の人が、以前にこのカテゴリーの商品をより多く購入したと回答しています。これらの結果は年齢層を超えて同様であることから、健康的な加齢への志向の高まりは、予防的な解決策を求めるミレニアル世代と、長寿を目指す高齢者世代の両方が拍車をかけていることが示唆されます。その結果、従来の砂糖に代わる天然甘味料や低カロリー甘味料への需要が高まっており、ステビアの市場の対象範囲が世界中で拡大しています。IMARCによると、世界の天然甘味料市場規模は2023年に35億米ドルに達しました。IMARCグループは、2024年から2032年にかけて6.2％の成長率（CAGR）を示し、2032年までに59億米ドルに達すると予測しています。これとは別に、糖尿病、肥満、歯の問題の有病率の上昇が、消費者に砂糖の摂取量を減らすよう促しており、これもステビアの市場の見通しを刺激しています。2023年12月に実施された国際食品情報協議会の食品と健康に関する調査によると、米国では約1,000人の回答者が、糖分を制限するか完全に避けるために糖分ゼロを謳った製品を求めています。

数々の製品革新

製品の配合における進歩は、ステビアベースの新製品の導入と相まって、重要な成長誘発要因として作用しています。例えば、2023年3月、低カロリー甘味料のブランドであるスレンダとその親会社であるハートランド・フード・プロダクツ・グループは、優れた味のステビア甘味料を生産し、世界のステビア・サプライチェーン事業による不要なCO2排出を排除して環境への影響を最小限に抑えるため、スレンダ・ステビア・ファームの開設を発表しました。ステビアにありがちな苦い後味を軽減し、よりおいしいステビア抽出物を開発するため、企業は研究開発にも多額の投資を行っています。その結果、ステビアの市場の収益が増加しています。例えば、2023年7月、より健康的な食品と飲食品のための成分ソリューションを専門とする主要企業の1つであるTate &Lyle社は、機能性と加工上の利点を追加したステビア甘味料TASTEVA SOLを発表しました。ステビアの市場予測によると、精製・抽出技術の向上により高純度の製品が生まれ、より嗜好性が向上します。2023年12月、Domino SugarとC&H Sugarは、純粋なサトウキビ糖とステビアをブレンドした、砂糖のカロリーを半分に抑えた天然素材の製品を発売しました。さらに、人工成分やエリスリトールのような糖アルコールは一切使用していないです。これとは別に、2024年2月、インドの砂糖代替品カテゴリーにおけるマーケット・リーダーの1つであるシュガー・フリーは、新バリエーション「シュガー・フリー・グリーン」を全国で発売しました。ステビアの葉から作られ、一般にペレットと粉末の2つの形態で販売されています。さらに、2024年5月、イングレディオンは、PureCircleブランドのクリーンフレーバー溶解ソリューション用のドロップイン・ステビア甘味料を開発しました。

規制支援

ヘルスケア当局による有利な政策の打ち出しは、市場の成長に重要な役割を果たしています。食品医薬品局（FDA）は、利用可能な情報を評価して潜在的な危険性を特定し、安全な暴露レベルを決定することにより、甘味料の安全性を評価します。ステビオール配糖体の場合、1日摂取許容量（ADI）が合同食糧農業機関／世界保健機関食品添加物専門家委員会（JECFA）によって設定されました。さらに、いくつかの国の政府機関も砂糖の消費を減らし、関連する健康問題と闘うためのイニシアチブをとっており、これがステビアの市場のダイナミクスを高めています。FSSAIによると、世界保健機関（WHO）によるガイドラインは、「インドを正しく食べよう」運動を通じて消費者を教育し、人工甘味料を使用した製品を適度に摂取するよう個人の意識を高めるために利用できます。これに加えて、規制当局の承認は飲食品メーカーにステビアを配合する自信を与え、これが今後数年間のステビアの市場価格分析に拍車をかけ続けると思われます。例えば2024年2月、dsm-firmenichとCargillの合弁会社であるAvansyaは、ステビア甘味料EverSweetが英国食品基準庁と欧州食品安全機関（EFSA）の両方から肯定的な安全性意見を得たことを明らかにしました。

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査の目的
• ステークホルダー
• データソース
  • 一次情報
  • 二次情報
• 市場推定
  • ボトムアップアプローチ
  • トップダウンアプローチ
• 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

• 概要
• プロパティ
• 主要業界動向

第5章 世界のステビア産業

• 市場概要
• 市場実績
  • 数量動向
  • 金額動向
• COVID-19の影響
• 価格分析
  • 主要価格指標
  • 価格構造
  • 価格動向
• 市場予測
• SWOT分析
  • 概要
  • 強み
  • 弱み
  • 機会
  • 脅威
• バリューチェーン分析
  • 投入資材供給業者
  • 農家
  • コレクター
  • メーカー
  • 販売代理店
  • 輸出業者
  • 最終用途
• ポーターのファイブフォース分析
  • 概要
  • 買い手の交渉力
  • 供給企業の交渉力
  • 競合の程度
  • 新規参入業者の脅威
  • 代替品の脅威
• 主要な市場促進要因と成功要因

第6章 市場内訳：抽出タイプ別

• 粉
  • 市場動向
  • 市場予測
• 液体
  • 市場動向
  • 市場予測
• 葉
  • 市場動向
  • 市場予測

第7章 市場内訳：最終用途別

• 飲料
  • 市場動向
  • 市場予測
• 食品
  • 市場動向
  • 市場予測
• 卓上甘味料
  • 市場動向
  • 市場予測
• 医薬品
  • 市場動向
  • 市場予測
• その他
  • 市場動向
  • 市場予測

第8章 主要地域の実績

• アジア太平洋地域
  • 中国
    • 市場動向
    • 市場予測
  • 日本
    • 市場動向
    • 市場予測
  • インド
    • 市場動向
    • 市場予測
  • 韓国
    • 市場動向
    • 市場予測
  • オーストラリア
    • 市場動向
    • 市場予測
  • インドネシア
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測
• 北米
  • 米国
    • 市場動向
    • 市場予測
  • カナダ
    • 市場動向
    • 市場予測
• 欧州
  • ドイツ
    • 市場動向
    • 市場予測
  • フランス
    • 市場動向
    • 市場予測
  • 英国
    • 市場動向
    • 市場予測
  • イタリア
    • 市場動向
    • 市場予測
  • スペイン
    • 市場動向
    • 市場予測
  • ロシア
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測
• 中東・アフリカ
  • トルコ
    • 市場動向
    • 市場予測
  • サウジアラビア
    • 市場動向
    • 市場予測
  • イラン
    • 市場動向
    • 市場予測
  • アラブ首長国連邦
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測
• ラテンアメリカ
  • ブラジル
    • 市場動向
    • 市場予測
  • メキシコ
    • 市場動向
    • 市場予測
  • アルゼンチン
    • 市場動向
    • 市場予測
  • コロンビア
    • 市場動向
    • 市場予測
  • チリ
    • 市場動向
    • 市場予測
  • ペルー
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測

第9章 ステビアの製造工程

• 製品概要
• 製造工程
• 詳細なプロセスフロー
• 原材料要件
• マスバランスと原料転換率

第10章 ステビア原料市場分析

• ステビアの葉
  • 市場実績
    • 数量動向
    • 金額動向
  • 価格動向
  • 市場内訳：地域別
  • 主要サプライヤー
  • 市場予測
• エタノール
  • 市場実績
    • 数量動向
    • 金額動向
  • 価格動向
  • 市場内訳：地域別
  • 市場内訳：メーカー別
  • 主要サプライヤー
  • 市場予測

第11章 競合情勢

• 市場構造
• 主要企業の市場シェア
• 主要企業のプロファイル
  • Archer-Daniels-Midland Company
  • Cargill Incorporated
  • GLG Life Tech Corporation
  • Guilin Layn Natural Ingredients Corp.
  • Hunan NutraMax Inc.
  • Ingredion Incorporated
  • Morita Kagaku Kogyo Co. Ltd.
  • Pyure Brands LLC
  • Sunwin Stevia International Inc
  • Tate & Lyle PLC
  • The Real Stevia Company AB
  • Wisdom Natural Brands
  • Zhucheng Haotian Pharm Co. Ltd.

List of Figures

• Figure 1: Global: Stevia Market: Major Drivers and Challenges
• Figure 2: Global: Stevia Market: Volume Trends (in Metric Tons), 2019-2024
• Figure 3: Global: Stevia Market: Value Trends (in Million USD), 2019-2024
• Figure 4: Global: Stevia Market: Average Price Trends (in USD/Ton), 2019-2024
• Figure 5: Global: Stevia Market Forecast: Average Price Trends (in USD/Ton), 2025-2033
• Figure 6: Stevia Market: Price Structure
• Figure 7: Global: Stevia Market Forecast: Volume Trends (in Metric Tons), 2025-2033
• Figure 8: Global: Stevia Market Forecast: Value Trends (in Million USD), 2025-2033
• Figure 9: Global: Stevia Industry: SWOT Analysis
• Figure 10: Global: Stevia Industry: Value Chain Analysis
• Figure 11: Global: Stevia Industry: Porter's Five Forces Analysis
• Figure 12: Global: Stevia (Powder) Market: Volume Trends (in Metric Tons), 2019 & 2024
• Figure 13: Global: Stevia (Powder) Market Forecast: Volume Trends (in Metric Tons), 2025-2033
• Figure 14: Global: Stevia (Liquid) Market: Volume Trends (in Metric Tons), 2019 & 2024
• Figure 15: Global: Stevia (Liquid) Market Forecast: Volume Trends (in Metric Tons), 2025-2033
• Figure 16: Global: Stevia (Leaf) Market: Volume Trends (in Metric Tons), 2019 & 2024
• Figure 17: Global: Stevia (Leaf) Market Forecast: Volume Trends (in Metric Tons), 2025-2033
• Figure 18: Global: Stevia (Beverages) Market: Volume Trends (in Metric Tons), 2019 & 2024
• Figure 19: Global: Stevia (Beverages) Market Forecast: Volume Trends (in Metric Tons), 2025-2033
• Figure 20: Global: Stevia (Food Products) Market: Volume Trends (in Metric Tons), 2019 & 2024
• Figure 21: Global: Stevia (Food Products) Market Forecast: Volume Trends (in Metric Tons), 2025-2033
• Figure 22: Global: Stevia (Table Top Sweeteners) Market: Volume Trends (in Metric Tons), 2019 & 2024
• Figure 23: Global: Stevia (Table Top Sweeteners) Market Forecast: Volume Trends (in Metric Tons), 2025-2033
• Figure 24: Global: Stevia (Pharmaceuticals) Market: Volume Trends (in Metric Tons), 2019 & 2024
• Figure 25: Global: Stevia (Pharmaceuticals) Market Forecast: Volume Trends (in Metric Tons), 2025-2033
• Figure 26: Global: Stevia (Others) Market: Volume Trends (in Metric Tons), 2019 & 2024
• Figure 27: Global: Stevia (Others) Market Forecast: Volume Trends (in Metric Tons), 2025-2033
• Figure 28: Asia Pacific: Stevia Market: Volume Trends (in Metric Tons), 2019 & 2024
• Figure 29: Asia Pacific: Stevia Market Forecast: Volume Trends (in Metric Tons), 2025-2033
• Figure 30: China: Stevia Market: Volume Trends (in Metric Tons), 2019 & 2024
• Figure 31: China: Stevia Market Forecast: Volume Trends (in Metric Tons), 2025-2033
• Figure 32: Japan: Stevia Market: Volume Trends (in Metric Tons), 2019 & 2024
• Figure 33: Japan: Stevia Market Forecast: Volume Trends (in Metric Tons), 2025-2033
• Figure 34: India: Stevia Market: Volume Trends (in Metric Tons), 2019 & 2024
• Figure 35: India: Stevia Market Forecast: Volume Trends (in Metric Tons), 2025-2033
• Figure 36: South Korea: Stevia Market: Volume Trends (in Metric Tons), 2019 & 2024
• Figure 37: South Korea: Stevia Market Forecast: Volume Trends (in Metric Tons), 2025-2033
• Figure 38: Australia: Stevia Market: Volume Trends (in Metric Tons), 2019 & 2024
• Figure 39: Australia: Stevia Market Forecast: Volume Trends (in Metric Tons), 2025-2033
• Figure 40: Indonesia: Stevia Market: Volume Trends (in Metric Tons), 2019 & 2024
• Figure 41: Indonesia: Stevia Market Forecast: Volume Trends (in Metric Tons), 2025-2033
• Figure 42: Others: Stevia Market: Volume Trends (in Metric Tons), 2019 & 2024
• Figure 43: Others: Stevia Market Forecast: Volume Trends (in Metric Tons), 2025-2033
• Figure 44: North America: Stevia Market: Volume Trends (in Metric Tons), 2019 & 2024
• Figure 45: North America: Stevia Market Forecast: Volume Trends (in Metric Tons), 2025-2033
• Figure 46: United States: Stevia Market: Volume Trends (in Metric Tons), 2019 & 2024
• Figure 47: United States: Stevia Market Forecast: Volume Trends (in Metric Tons), 2025-2033
• Figure 48: Canada: Stevia Market: Volume Trends (in Metric Tons), 2019 & 2024
• Figure 49: Canada: Stevia Market Forecast: Volume Trends (in Metric Tons), 2025-2033
• Figure 50: Europe: Stevia Market: Volume Trends (in Metric Tons), 2019 & 2024
• Figure 51: Europe: Stevia Market Forecast: Volume Trends (in Metric Tons), 2025-2033
• Figure 52: Germany: Stevia Market: Volume Trends (in Metric Tons), 2019 & 2024
• Figure 53: Germany: Stevia Market Forecast: Volume Trends (in Metric Tons), 2025-2033
• Figure 54: France: Stevia Market: Volume Trends (in Metric Tons), 2019 & 2024
• Figure 55: France: Stevia Market Forecast: Volume Trends (in Metric Tons), 2025-2033
• Figure 56: United Kingdom: Stevia Market: Volume Trends (in Metric Tons), 2019 & 2024
• Figure 57: United Kingdom: Stevia Market Forecast: Volume Trends (in Metric Tons), 2025-2033
• Figure 58: Italy: Stevia Market: Volume Trends (in Metric Tons), 2019 & 2024
• Figure 59: Italy: Stevia Market Forecast: Volume Trends (in Metric Tons), 2025-2033
• Figure 60: Spain: Stevia Market: Volume Trends (in Metric Tons), 2019 & 2024
• Figure 61: Spain: Stevia Market Forecast: Volume Trends (in Metric Tons), 2025-2033
• Figure 62: Russia: Stevia Market: Volume Trends (in Metric Tons), 2019 & 2024
• Figure 63: Russia: Stevia Market Forecast: Volume Trends (in Metric Tons), 2025-2033
• Figure 64: Others: Stevia Market: Volume Trends (in Metric Tons), 2019 & 2024
• Figure 65: Others: Stevia Market Forecast: Volume Trends (in Metric Tons), 2025-2033
• Figure 66: Middle East and Africa: Stevia Market: Volume Trends (in Metric Tons), 2019 & 2024
• Figure 67: Middle East and Africa: Stevia Market Forecast: Volume Trends (in Metric Tons), 2025-2033
• Figure 68: Turkey: Stevia Market: Volume Trends (in Metric Tons), 2019 & 2024
• Figure 69: Turkey: Stevia Market Forecast: Volume Trends (in Metric Tons), 2025-2033
• Figure 70: Saudi Arabia: Stevia Market: Volume Trends (in Metric Tons), 2019 & 2024
• Figure 71: Saudi Arabia: Stevia Market Forecast: Volume Trends (in Metric Tons), 2025-2033
• Figure 72: Iran: Stevia Market: Volume Trends (in Metric Tons), 2019 & 2024
• Figure 73: Iran: Stevia Market Forecast: Volume Trends (in Metric Tons), 2025-2033
• Figure 74: United Arab Emirates: Stevia Market: Volume Trends (in Metric Tons), 2019 & 2024
• Figure 75: United Arab Emirates: Stevia Market Forecast: Volume Trends (in Metric Tons), 2025-2033
• Figure 76: Others: Stevia Market: Volume Trends (in Metric Tons), 2019 & 2024
• Figure 77: Others: Stevia Market Forecast: Volume Trends (in Metric Tons), 2025-2033
• Figure 78: Latin America: Stevia Market: Volume Trends (in Metric Tons), 2019 & 2024
• Figure 79: Latin America: Stevia Market Forecast: Volume Trends (in Metric Tons), 2025-2033
• Figure 80: Brazil: Stevia Market: Volume Trends (in Metric Tons), 2019 & 2024
• Figure 81: Brazil: Stevia Market Forecast: Volume Trends (in Metric Tons), 2025-2033
• Figure 82: Mexico: Stevia Market: Volume Trends (in Metric Tons), 2019 & 2024
• Figure 83: Mexico: Stevia Market Forecast: Volume Trends (in Metric Tons), 2025-2033
• Figure 84: Argentina: Stevia Market: Volume Trends (in Metric Tons), 2019 & 2024
• Figure 85: Argentina: Stevia Market Forecast: Volume Trends (in Metric Tons), 2025-2033
• Figure 86: Colombia: Stevia Market: Volume Trends (in Metric Tons), 2019 & 2024
• Figure 87: Colombia: Stevia Market Forecast: Volume Trends (in Metric Tons), 2025-2033
• Figure 88: Chile: Stevia Market: Volume Trends (in Metric Tons), 2019 & 2024
• Figure 89: Chile: Stevia Market Forecast: Volume Trends (in Metric Tons), 2025-2033
• Figure 90: Peru: Stevia Market: Volume Trends (in Metric Tons), 2019 & 2024
• Figure 91: Peru: Stevia Market Forecast: Volume Trends (in Metric Tons), 2025-2033
• Figure 92: Others: Stevia Market: Volume Trends (in Metric Tons), 2019 & 2024
• Figure 93: Others: Stevia Market Forecast: Volume Trends (in Metric Tons), 2025-2033
• Figure 94: Stevia Manufacturing: Detailed Process Flow
• Figure 95: Stevia Manufacturing Process: Conversion Rate of Feedstocks
• Figure 96: Global: Stevia Leaves Market: Volume Trends (in Metric Tons), 2019-2024
• Figure 97: Global: Stevia Leaves Market: Value Trends (in Million USD), 2019-2024
• Figure 98: Global: Stevia Leaves Market: Average Price Trends (in USD/Kg), 2019-2024
• Figure 99: Global: Stevia Leaves Market Forecast: Average Price Trends (in USD/Kg), 2025-2033
• Figure 100: Global: Stevia Leaves Market: Breakup by Region (in %), 2024
• Figure 101: Global: Stevia Leaves Market Forecast: Volume Trends (in Metric Tons), 2025-2033
• Figure 102: Global: Stevia Leaves Market Forecast: Value Trends (in Million USD), 2025-2033
• Figure 103: Global: Ethanol Market: Volume Trends (in Billion Litres), 2019-2024
• Figure 104: Global: Ethanol Market: Value Trends (in Million USD), 2019-2024
• Figure 105: Global: Ethanol Market: Average Price Trends (in USD/Litre), 2019-2024
• Figure 106: Global: Ethanol Market Forecast: Average Price Trends (in USD/Litre), 2025-2033
• Figure 107: Global: Ethanol Market: Breakup by Region (in %)
• Figure 108: Global: Ethanol Market: Breakup by Manufacturer (in %)
• Figure 109: Global: Ethanol Market Forecast: Volume Trends (in Billion Litres), 2025-2033
• Figure 110: Global: Ethanol Market Forecast: Value Trends (in Million USD), 2025-2033
• Figure 111: Global: Stevia Market: Breakup by Key Players (in %), 2024

List of Tables

• Table 1: Stevia: Physical Properties
• Table 2: Stevia: Chemical Properties
• Table 3: Global: Stevia Market: Key Industry Highlights, 2024 and 2033
• Table 4: Global: Stevia Market Forecast: Breakup by Extract Type (in Metric Tons), 2025-2033
• Table 5: Global: Stevia Market Forecast: Breakup by End Use (in Metric Tons), 2025-2033
• Table 6: Global: Stevia Market Forecast: Breakup by Region (in Metric Tons), 2025-2033
• Table 7: Stevia Manufacturing: Raw Materials Required
• Table 8: Global: Stevia Market: Competitive Structure
• Table 9: Global: Stevia Market: Key Players

The global stevia market was valued at USD 818.69 Million in 2024. Looking forward, IMARC Group estimates the market to reach USD 1,478.57 Million by 2033, exhibiting a CAGR of 6.73% from 2025-2033. Asia Pacific currently dominates the market, holding a market share of over 33.3% in 2024. The rising preference among individuals for natural sweeteners, coupled with the elevating applications of stevia in the food and beverage industry, are boosting the market.

The stevia market share is undergoing massive growth due to several factors. Consumer demand for natural, plant-based sweeteners is being driven forward by rising awareness of health concerns from excessive sugar consumption. For example, in July 2024, Tate & Lyle launched Optimizer Stevia 8.1, offering a taste closest to sugar and lower costs, aligning with global trends as sugar reduction tops consumer dietary priorities. Furthermore, regulatory actions such as sugar reduction and usage of natural ingredients are leading to faster adoption. Low-calorie and specialty diets, including keto and low-carb lifestyles, are becoming favourably popular, further adding to the stevia market value. The growing uses in pharmaceuticals and personal care are also amplifying its market scope. In addition to this, more availability through retail networks and e-commerce platforms is improving access, while manufacturers focus on enhancing taste profiles to adapt to changing consumer preferences.

Stevia market growth in the US is expanding due to health consciousness and a move towards natural low-calorie sweeteners. Heightened awareness about the adverse effects of excessive sugar intake has made consumers look for healthier alternatives, and hence they are shifting to stevia because of its plant-based origin and zero-calorie profile. The U.S. F&B industry is intensely integrating stevia into beverages, snacks, and dairy products in order to keep pace with evolving consumer demand. For instance, in April 2024, Ingredion Incorporated launched PURECIRCLE(TM) CTSS, a groundbreaking stevia solution 100x more soluble than Reb M, delivering unmatched clean-label sugar reduction with a natural, additive-free formulation. Moreover, the government support of sugar reduction initiatives and regulatory encouragement for natural ingredients are augmenting the stevia market demand. Stevia also benefits from the trend of health-focused diets like keto and low-carb lifestyles. Its wider availability through retail and online channels and its use in pharmaceuticals and personal care products are further driving market growth.

Stevia Market Trends:

Increasing Health-Consciousness

The growing focus among consumers on prioritizing health and wellness is strengthening the market. The report published by one of the leading consulting firms in January 2024, which surveyed more than 5,000 individuals across the United Kingdom, China, and the United States, showcased that approximately 60% of customers surveyed considered it "very" or "extremely" important to purchase products or services that help with healthy aging and longevity. Moreover, roughly 70% of people in the United Kingdom and the United States and about 85% in China indicated that they bought more in this category in prior years. These results were similar across age groups, thereby suggesting that the rising inclination toward healthy aging is spurred both by the millennial population seeking preventive solutions and older generations seeking to improve their longevity. Consequently, there is an escalating demand for natural and low-calorie sweeteners as alternatives to traditional sugar, which is expanding the stevia market scope across the globe. According to the IMARC, the global natural sweeteners market size reached USD 3.5 Billion in 2023. Looking forward, IMARC Group expects the market to reach USD 5.9 Billion by 2032, exhibiting a growth rate (CAGR) of 6.2% during 2024-2032. Apart from this, the rising prevalence of diabetes, obesity, and dental issues is encouraging consumers to reduce their sugar intake, which is also catalyzing the stevia market outlook. As per the International Food Information Council's Food and Health Survey conducted in December 2023, about 1,000 respondents in the U.S. sought out products with zero-sugar claims to limit or avoid sugar altogether.

Numerous Product Innovations

Advancements in the formulations of products, coupled with the introduction of new stevia-based products, are acting as a significant growth-inducing factor. For instance, in March 2023, Splenda, the low-calorie sweetener brand, and its parent company, Heartland Food Products Group, announced the opening of Splenda Stevia Farm to produce superior-tasting stevia sweeteners and minimize environmental impact by eliminating unnecessary CO2 emissions caused by global stevia supply chain operations. In order to develop better-tasting stevia extracts that lessen the bitter aftertaste that is typically associated with stevia, businesses are also heavily investing in research and development. This, in turn, is increasing the stevia market revenue. For example, in July 2023, Tate & Lyle, one of the key players specializing in ingredient solutions for healthier food and beverages, introduced TASTEVA SOL stevia sweetener with additional functionality and processing benefits. As per stevia market forecast, improvements in purification and extraction technology lead to high-purity products, which are more palatable. In December 2023, Domino Sugar and C&H Sugar launched product offerings that are an all-natural blend of pure cane sugar and stevia, with half the calories of sugar. Moreover, they are prepared with no artificial ingredients or sugar alcohols like erythritol. Apart from this, in February 2024, Sugar-Free, one of the market leaders in the sugar substitute category in India, launched its new variant, Sugar-Free Green, across the country. Made from Stevia leaves, it is commonly available in two formats, namely, pellets and powder. Furthermore, in May 2024, Ingredion created a drop-in stevia sweetener for its PureCircle brand's clean flavor solubility solution.

Regulatory Support

The launch of favorable policies by healthcare authorities plays a crucial role in the market's growth. The Food and Drug Administration (FDA) assesses the safety of a sweetener by evaluating the available information to identify potential hazards and determine a safe level of exposure. In the case of steviol glycosides, an acceptable daily intake (ADI) was established by the Joint Food and Agricultural Organization/World Health Organization Expert Committee on Food Additives (JECFA). Moreover, government bodies across several countries are also taking initiatives to reduce sugar consumption and combat related health issues, which is elevating the stevia market dynamics. According to the FSSAI, the guideline by the World Health Organization (WHO) can be used to educate consumers through the Eat Right India movement and create awareness among individuals to consume artificially sweetened products in moderation. Besides this, regulatory approvals provide food and beverage manufacturers with the confidence to include stevia in their formulations, which, in turn, will continue to fuel the stevia market price analysis in the coming years. For instance, in February 2024, Avansya, the joint venture between dsm-firmenich and Cargill, revealed that EverSweet stevia sweetener received a positive safety opinion from both the UK Food Standards Agency and the European Food Safety Authority (EFSA).

Stevia Industry Segmentation:

Analysis by Extract Type:

• Powder
• Liquid
• Leaf

According to the report, powder represented the largest market segmentation, holding 67.3% share. Powdered stevia is gaining significant popularity as a natural, zero-calorie sweetener, appealing to consumers seeking healthier alternatives to sugar. As per the stevia industry overview, this extract type offers a convenient form for use in various culinary applications, from baking to beverage preparation. As per stevia industry insights, advancements in processing techniques have improved the taste profile of powdered stevia, reducing the bitter aftertaste traditionally associated with earlier versions. This form of stevia is also favored for its long shelf life and ease of storage, further enhancing its appeal in both domestic kitchens and commercial food production. As consumers continue to prioritize health and wellness, powdered stevia will continue to augment the segment's growth. For example, in June 2023, Wisdom Natural Brands expanded its SweetLeaf product line in powdered form. Additionally, in April 2024, the Moon Store introduced Moon Lunar Hydration Powder, which is made with artificial sweeteners, such as stevia.

Analysis by End Use:

• Beverages
• Food Products
• Table Top Sweeteners
• Pharmaceuticals
• Others

Beverages represented the largest market segmentation with a share of 36.1% share. It includes a diverse range of liquid products, such as soft drinks, flavored water, teas, and juices, where stevia serves as a natural sweetener. Apart from this, the impact of beverages on the market is significant and varied. Additionally, as consumers increasingly look for healthier and lower-calorie alternatives to traditional sugary drinks, beverage manufacturers are opting for stevia as a preferred sweetening option. Stevia's natural origin, zero-calorie content, and ability to replicate the taste of sugar make it a perfect choice to satisfy these evolving consumer preferences. As a result, it is anticipated to propel the segment's expansion during the anticipated time frame. For instance, in July 2023, Ingredion launched PureCircle Clean Taste Solutions, a range of stevia solutions tailored to specific applications in the preparation of beverages.

Regional Analysis:

• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• North America
  • United States
  • Canada
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Middle East and Africa
  • Turkey
  • Saudi Arabia
  • Iran
  • United Arab Emirates
  • Others
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Colombia
  • Chile
  • Peru
  • Others

According to the report, Asia-Pacific accounted for the largest market share, holding a 33.3% share. The Asia Pacific stevia market is experiencing robust growth, driven by increasing health consciousness and a shift towards natural sweeteners. The stevia market research report states that countries such as China, India, Japan, and South Korea are leading this trend, with a rising number of consumers seeking healthier alternatives to sugar. For example, in April 2024, QNET India launched a vibrant social media initiative labeled Healthy Living with Natose Stevia. This campaign aims to highlight the importance of minimizing sugar intake and embracing healthier alternatives like stevia, a natural sweetener. The demand for stevia is bolstered by the region's growing diabetic population and government initiatives promoting reduced sugar intake. According to the Global Nutrition Report, in 2022, approximately 6.0% of adult men and about 4.3% of adult women aged 18 years and over in Japan were obese. Additionally, as per the stevia market growth analysis, the region's strong tradition of plant-based ingredients is acting as another significant growth-inducing factor. As the market expands, the Asia Pacific region is set to become a significant player in the global stevia industry, reflecting broader trends toward health and wellness. The report published by McKinsey in January 2024 showed that approximately 85% of individuals in China bought products that help with healthy aging and longevity.

Stevia Regional Takeaways:

North America Stevia Market Analysis

The market for stevia is very big in North America, fueled by a large demand from the consumer base for natural and low-calorie sugar alternatives. As health consciousness grows, people are highly preferring stevia for the fact that it is plant-based, zero-calorie, and compatible with diverse forms of diet. Used throughout the F&B industries like beverages, snacks, dairy products, and confectionery, it helps tackle the amplifying demand for a healthier and reduced sugar alternative. This is also from the heightened awareness of lifestyle disorders due to excessive consumption of sugar, which propels consumers to choose more of natural sweeteners. Its formulation flexibility makes stevia an attractive choice for manufacturers trying to keep up with the shifting preferences of the consumer. Moreover, there are various regulatory measures supporting the reduction of sugar in F&B products, and its adoption in the region is being spurred by such policies. Stevia has become a part of the F&B innovations of North America, representing a wider movement toward lifestyles that are oriented toward health.

United States Stevia Market Analysis

The main drivers of the stevia market in the United States are consumer demand for natural sweeteners, the incidence of lifestyle diseases, and increasing health consciousness. According to the data from Centre for Disease Control and Prevention, over 40% of adults suffer from obesity and 23% of U.S. adults with obesity have diabetes, customers are actively seeking low-calorie and sugar-reducing options. This trend is further bolstered by the increased use of stevia as a zero-calorie sweetener that is more frequently used in beverages, snack foods, and desserts. Large beverage companies like PepsiCo and Coca-Cola also included stevia in their portfolios, for example, Pepsi True and Diet Coke. Product innovation is also being boosted by the FDA (Food and Drug Administration) approval of steviol glycosides as GRAS. Stevia-based products today fill a large portion of the natural sweeteners market in the United States. Low-carb diets, vegan diets, ketogenic diets, and other similar dietary regimes have increased the demand for using stevia as a sugar substitute. Not only that, but greater access to e-commerce because of the growing industry means over 20% of natural sweetener sales are based online. Improved flavor profiles are guaranteed from increased investment into more advanced types of stevia derivatives including Reb M and Reb D, which will propel acceptance at a much faster pace in the U.S.

Europe Stevia Market Analysis

The sales of stevia in the European market are primarily inspired by stringent legislation governing sugar levels, rising prevalence of people with diabetes, and intense demand from the consumers' side for more natural consumables. Manufacturers are using stevia as an alternative because the European Union issued a mandate to cut by 10% of more added sugar across all categories by 2025. The main countries where this is happening are Germany, UK, and France. German is the leading region within this area in terms of how it introduces stevia products. According to the data by European Federation of Pharmaceutical Industries and Associations, more than 60 million people live with diabetes. The region's rising prevalence of diabetes is encouraging consumers to opt for low-calorie sweeteners. About 15% of protein powders and energy drinks use stevia as a sweetener, showing the increasing demand for stevia in sports nutrition. Since the carbon footprint of growing stevia is much lower than that of growing sugarcane, focus on sustainability has increased its acceptance even more. The applications of Stevia are increasing in Europe due to inventions of taste-enhancing mixtures.

Asia Pacific Stevia Market Analysis

Due to health awareness, growing disposable incomes, and high sugar consumption, Asia-Pacific region is the largest producer and consumer of Stevia. About 537 million people in the world and 90 million in South-East Asia have diabetes, and the statistics from the International Diabetes Federation say the figure will be about 151.5 million by 2045. The largest producer of stevia is China, where over 80% of China's stevia is exported as the government promotes its growth as a way of expanding the country's agricultural-based economy. Growing rates of diabetes and obesity fuel the demand for natural sweeteners in countries like India and Japan; for instance, stevia has been commercially embraced as a sweetener in Japanese food products since the 1970s. Stevia is being consumed in the region's rapidly expanding beverage industry, especially in China and India, flavored water, iced teas, and diet sodas. Stevia is also used in South Korean and Australian dairy products, and this drives the growth of the market. In addition, the rising demand for plant-based and herbal products in Asia-Pacific helps support the acceptance of stevia.

Latin America Stevia Market Analysis

The market for stevia in Latin America is influenced by health consciousness within the region and its importance as a key production base. The world's top stevia producer and exporter is Paraguay, the plant's native nation. The demand is being driven by growing awareness of diabetes control, and Brazil and Mexico are the major users. The fact that 14 million Mexicans and over 15 million Brazilians suffer from diabetes, according to data by International Diabetes Federation, fuels interest in low-calorie sweeteners. Due to regional product offerings by companies such as PepsiCo and Coca-Cola, stevia is increasingly used in soft drinks and sweets. Regional acceptance of natural products along with increasing partnerships between food manufacturers and stevia farmers support market growth.

Middle East and Africa Stevia Market Analysis

The market for stevia is growing throughout the Middle East and Africa due to increased obesity rates, a shift towards better diets, and growing knowledge of diabetes treatment. According to the International Diabetes Federation, most GCC nations have a high prevalence rate of prediabetes above 15% and diabetes above 20%. Stevia is frequently used to replace sugar in baked goods and beverages. The adoption of natural sweeteners like stevia is encouraged by the region's increased emphasis on diet and wellness. International companies are also expanding their market share by launching stevia-based goods that are suited to regional tastes.

Leading Stevia Companies:

The market is experiencing steady growth as key players are actively innovating to meet evolving consumer demands and expand their product offerings. The creation of sweeteners based on stevia that have better flavor profiles is one noteworthy advance. Several leading companies are investing in research and development (R&D) to overcome the lingering aftertaste associated with stevia, creating formulations that closely mimic the taste of sugar. Additionally, there has been a heightened focus on expanding the applications of stevia beyond tabletop sweeteners and into a broader range of food and beverage (F&B) products. This contains developments in baked items, dairy products, condiments, and beverages sweetened with stevia. Furthermore, as per the stevia market insights, sustainable sourcing and production methods have gained attention, with companies exploring environmentally friendly cultivation practices and supply chain transparency to meet the escalating demand for responsibly sourced stevia. These developments demonstrate the industry's dedication to meeting consumer demands for natural, sustainable, and healthier substitutes for conventional sugar.

The report provides a comprehensive analysis of the competitive landscape in the stevia market with detailed profiles of all major companies, including:

• Archer-Daniels-Midland Company
• Cargill Incorporated
• GLG Life Tech Corporation
• Guilin Layn Natural Ingredients Corp.
• Hunan NutraMax Inc.
• Ingredion Incorporated
• Morita Kagaku Kogyo Co. Ltd.
• Pyure Brands LLC
• Sunwin Stevia International Inc
• Tate & Lyle PLC
• The Real Stevia Company AB
• Wisdom Natural Brands
• Zhucheng Haotian Pharm Co. Ltd.

Key Questions Answered in This Report

• 1.What is stevia?
• 2.How big is the global stevia market?
• 3.What is the expected growth rate of the global stevia market during ?2025-2033??
• 4.What are the key factors driving the global stevia market?
• 5.What is the leading segment of the global stevia market based on extract type?
• 6.What is the leading segment of the global stevia market based on end use?
• 7.What are the key regions in the global stevia market?
• 8.Who are the key players/companies in the global stevia market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Properties
• 4.3 Key Industry Trends

5 Global Stevia Industry

• 5.1 Market Overview
• 5.2 Market Performance
  • 5.2.1 Volume Trends
  • 5.2.2 Value Trends
• 5.3 Impact of COVID-19
• 5.4 Price Analysis
  • 5.4.1 Key Price Indicators
  • 5.4.2 Price Structure
  • 5.4.3 Price Trends
• 5.5 Market Forecast
• 5.6 SWOT Analysis
  • 5.6.1 Overview
  • 5.6.2 Strengths
  • 5.6.3 Weaknesses
  • 5.6.4 Opportunities
  • 5.6.5 Threats
• 5.7 Value Chain Analysis
  • 5.7.1 Input Suppliers
  • 5.7.2 Farmers
  • 5.7.3 Collectors
  • 5.7.4 Manufacturers
  • 5.7.5 Distributors
  • 5.7.6 Exporters
  • 5.7.7 End-Use
• 5.8 Porter's Five Forces Analysis
  • 5.8.1 Overview
  • 5.8.2 Bargaining Power of Buyers
  • 5.8.3 Bargaining Power of Suppliers
  • 5.8.4 Degree of Competition
  • 5.8.5 Threat of New Entrants
  • 5.8.6 Threat of Substitutes
• 5.9 KeyMarket Drivers and Success Factors

6 Market Breakup by Extract Type

• 6.1 Powder
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Liquid
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast
• 6.3 Leaf
  • 6.3.1 Market Trends
  • 6.3.2 Market Forecast

7 Market Breakup by End Use

• 7.1 Beverages
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Food Products
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast
• 7.3 Table Top Sweeteners
  • 7.3.1 Market Trends
  • 7.3.2 Market Forecast
• 7.4 Pharmaceuticals
  • 7.4.1 Market Trends
  • 7.4.2 Market Forecast
• 7.5 Others
  • 7.5.1 Market Trends
  • 7.5.2 Market Forecast

8 Performance of Key Regions

• 8.1 Asia Pacific
  • 8.1.1 China
    • 8.1.1.1 Market Trends
    • 8.1.1.2 Market Forecast
  • 8.1.2 Japan
    • 8.1.2.1 Market Trends
    • 8.1.2.2 Market Forecast
  • 8.1.3 India
    • 8.1.3.1 Market Trends
    • 8.1.3.2 Market Forecast
  • 8.1.4 South Korea
    • 8.1.4.1 Market Trends
    • 8.1.4.2 Market Forecast
  • 8.1.5 Australia
    • 8.1.5.1 Market Trends
    • 8.1.5.2 Market Forecast
  • 8.1.6 Indonesia
    • 8.1.6.1 Market Trends
    • 8.1.6.2 Market Forecast
  • 8.1.7 Others
    • 8.1.7.1 Market Trends
    • 8.1.7.2 Market Forecast
• 8.2 North America
  • 8.2.1 United States
    • 8.2.1.1 Market Trends
    • 8.2.1.2 Market Forecast
  • 8.2.2 Canada
    • 8.2.2.1 Market Trends
    • 8.2.2.2 Market Forecast
• 8.3 Europe
  • 8.3.1 Germany
    • 8.3.1.1 Market Trends
    • 8.3.1.2 Market Forecast
  • 8.3.2 France
    • 8.3.2.1 Market Trends
    • 8.3.2.2 Market Forecast
  • 8.3.3 United Kingdom
    • 8.3.3.1 Market Trends
    • 8.3.3.2 Market Forecast
  • 8.3.4 Italy
    • 8.3.4.1 Market Trends
    • 8.3.4.2 Market Forecast
  • 8.3.5 Spain
    • 8.3.5.1 Market Trends
    • 8.3.5.2 Market Forecast
  • 8.3.6 Russia
    • 8.3.6.1 Market Trends
    • 8.3.6.2 Market Forecast
  • 8.3.7 Others
    • 8.3.7.1 Market Trends
    • 8.3.7.2 Market Forecast
• 8.4 Middle East and Africa
  • 8.4.1 Turkey
    • 8.4.1.1 Market Trends
    • 8.4.1.2 Market Forecast
  • 8.4.2 Saudi Arabia
    • 8.4.2.1 Market Trends
    • 8.4.2.2 Market Forecast
  • 8.4.3 Iran
    • 8.4.3.1 Market Trends
    • 8.4.3.2 Market Forecast
  • 8.4.4 United Arab Emirates
    • 8.4.4.1 Market Trends
    • 8.4.4.2 Market Forecast
  • 8.4.5 Others
    • 8.4.5.1 Market Trends
    • 8.4.5.2 Market Forecast
• 8.5 Latin America
  • 8.5.1 Brazil
    • 8.5.1.1 Market Trends
    • 8.5.1.2 Market Forecast
  • 8.5.2 Mexico
    • 8.5.2.1 Market Trends
    • 8.5.2.2 Market Forecast
  • 8.5.3 Argentina
    • 8.5.3.1 Market Trends
    • 8.5.3.2 Market Forecast
  • 8.5.4 Colombia
    • 8.5.4.1 Market Trends
    • 8.5.4.2 Market Forecast
  • 8.5.5 Chile
    • 8.5.5.1 Market Trends
    • 8.5.5.2 Market Forecast
  • 8.5.6 Peru
    • 8.5.6.1 Market Trends
    • 8.5.6.2 Market Forecast
  • 8.5.7 Others
    • 8.5.7.1 Market Trends
    • 8.5.7.2 Market Forecast

9 Stevia Manufacturing Process

• 9.1 Product Overview
• 9.2 Manufacturing Process
• 9.3 Detailed Process Flow
• 9.4 Raw Material Requirements
• 9.5 Mass Balance and Feedstock Conversion Rates

10 Stevia Feedstock Market Analysis

• 10.1 Stevia Leaves
  • 10.1.1 Market Performance
    • 10.1.1.1 Volume Trends
    • 10.1.1.2 Value Trends
  • 10.1.2 Price Trends
  • 10.1.3 Market Breakup by Region
  • 10.1.4 Key Suppliers
  • 10.1.5 Market Forecast
• 10.2 Ethanol
  • 10.2.1 Market Performance
    • 10.2.1.1 Volume Trends
    • 10.2.1.2 Value Trends
  • 10.2.2 Price Trends
  • 10.2.3 Market Breakup by Region
  • 10.2.4 Market Breakup by Manufacturer
  • 10.2.5 Key Suppliers
  • 10.2.6 Market Forecast

11 Competitive Landscape

• 11.1 Market Structure
• 11.2 Market Share of Key Players
• 11.3 Key Player Profiles
  • 11.3.1 Archer-Daniels-Midland Company
  • 11.3.2 Cargill Incorporated
  • 11.3.3 GLG Life Tech Corporation
  • 11.3.4 Guilin Layn Natural Ingredients Corp.
  • 11.3.5 Hunan NutraMax Inc.
  • 11.3.6 Ingredion Incorporated
  • 11.3.7 Morita Kagaku Kogyo Co. Ltd.
  • 11.3.8 Pyure Brands LLC
  • 11.3.9 Sunwin Stevia International Inc
  • 11.3.10 Tate & Lyle PLC
  • 11.3.11 The Real Stevia Company AB
  • 11.3.12 Wisdom Natural Brands
  • 11.3.13 Zhucheng Haotian Pharm Co. Ltd.