ステビア市場：形態、流通、用途別-2025-2030年世界予測

ステビア市場は、2023年に11億5,000万米ドルと評価され、2024年には12億6,000万米ドルに達すると予測され、CAGR 9.46%で成長し、2030年には21億8,000万米ドルに達すると予測されています。

ステビア rebaudiana植物由来の天然甘味料であるステビアは、砂糖や人工甘味料よりもカロリーゼロであり、健康上の利点が期待できることから、飲食品業界で大きな注目を集めています。健康志向の消費者が砂糖の代替品を求めるようになるにつれ、ステビアの必要性が高まり、低カロリー製品や砂糖不使用製品の製造に不可欠な成分として注目されています。ステビアの主な用途は、ソフトドリンク、乳製品、菓子類、焼き菓子など多岐にわたる。最終用途の範囲は、家庭での個人消費から大規模な飲食品製造における工業用まで多岐にわたる。市場成長は、肥満、糖尿病、その他の生活習慣病に対する消費者の意識の高まりが、より健康的な食品オプションへのシフトを促していることに影響されています。さらに、食品中の糖分削減を促進する新たな規制が、ステビアの市場ポテンシャルをさらに高めています。ステビアに関連する後味を克服し、多様な食品カテゴリーでより多くの採用を可能にする新しい製剤の開発に機会があります。市場拡大の原動力は、製品パッケージの革新や、デジタル・マーケティング戦略を活用して消費者の教育や関与を高めることにもあります。しかし、ステビア抽出の高コスト、糖アルコールや合成甘味料などの他の甘味料との競合、各地域における規制上のハードルなどの課題は、成長の妨げとなる可能性があります。ステビアの味覚プロファイルの改善、抽出方法の改良、栄養補助食品や機能性食品への新規応用の探求に焦点を当てた調査への投資は、技術革新の機が熟している分野です。市場はダイナミックな性質を示し、迅速な製品発売と継続的な研究開発努力が特徴です。企業は、成長を最適化し、新興市場セグメントを効果的に獲得するために、原料メーカーとの戦略的パートナーシップの構築に注力し、世界の環境に優しい動向に合わせた持続可能な調達に注力すべきです。

市場力学：急速に進化するステビア市場の主要市場インサイトを公開

ステビア市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的決定の精緻化、そして新たなビジネスチャンスの獲得に備えることができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができ、また、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • 健康上の利点による低カロリー甘味料の需要急増
  • 植物由来の天然甘味料原料に対する需要の高まり
  • 飲料業界における用途の増加
• 市場抑制要因
  • 偽造低カロリー甘味料の入手可能性
• 市場機会
  • スポーツ栄養製品におけるステビアの使用拡大
• 市場の課題
  • ステビア葉の価格変動

ポーターの5つの力：ステビア市場をナビゲートする戦略ツール

ポーターの5つの力フレームワークは、市場情勢の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：ステビア市場における外部からの影響の把握

外部マクロ環境要因は、ステビア市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析ステビア市場における競合情勢の把握

ステビア市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックスステビア市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、ステビア市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によってベンダーを明確かつ正確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨ステビア市場における成功への道筋を描く

ステビア市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 健康上の利点により低カロリー甘味料の需要が急増
    • 植物由来の天然甘味料原料の需要増加
    • 飲料業界での応用が増加
  • 抑制要因
    • 偽造低カロリー甘味料の流通
  • 機会
    • スポーツ栄養製品におけるステビアの使用増加
  • 課題
    • ステビア葉っぱの価格変動
• 市場セグメンテーション分析
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 ステビア市場：形態別

• 葉
• 液体
• 粉

第7章 ステビア市場配布元

• オフライン
• オンライン

第8章 ステビア市場：用途別

• ベーカリー＆菓子類
• 飲料
• 乳製品
• 栄養補助食品
• 医薬品

第9章 南北アメリカのステビア市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第10章 アジア太平洋地域のステビア市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第11章 欧州・中東・アフリカのステビア市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第12章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• ADM Archer-Daniels-Midland Company
• Ajinomoto Co., Inc.
• Cargill, Incorporated
• Evolva Holding SA
• GL Stevia Co., Ltd.
• GLG Life Tech Corporation
• Morita Kagaku Kogyo Co., Ltd.
• PureCircle
• Shandong Haigen Biotechnology Co., Ltd.
• Sunwin Stevia International Inc.
• Tate & Lyle PLC
• TEREOS
• The Real Stevia Company AB
• Wisdom Natural Brands
• Zhucheng Haotian Pharm Co., Ltd.

LIST OF FIGURES

• FIGURE 1. STEVIA MARKET RESEARCH PROCESS
• FIGURE 2. STEVIA MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL STEVIA MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL STEVIA MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL STEVIA MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL STEVIA MARKET SIZE, BY FORM, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL STEVIA MARKET SIZE, BY FORM, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL STEVIA MARKET SIZE, BY DISTRIBUTION, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL STEVIA MARKET SIZE, BY DISTRIBUTION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL STEVIA MARKET SIZE, BY APPLICATION, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL STEVIA MARKET SIZE, BY APPLICATION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. AMERICAS STEVIA MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 13. AMERICAS STEVIA MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. UNITED STATES STEVIA MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 15. UNITED STATES STEVIA MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. ASIA-PACIFIC STEVIA MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. ASIA-PACIFIC STEVIA MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. EUROPE, MIDDLE EAST & AFRICA STEVIA MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 19. EUROPE, MIDDLE EAST & AFRICA STEVIA MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. STEVIA MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 21. STEVIA MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. STEVIA MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL STEVIA MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL STEVIA MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL STEVIA MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. STEVIA MARKET DYNAMICS
• TABLE 7. GLOBAL STEVIA MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL STEVIA MARKET SIZE, BY LEAF, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL STEVIA MARKET SIZE, BY LIQUID, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL STEVIA MARKET SIZE, BY POWDER, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL STEVIA MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL STEVIA MARKET SIZE, BY OFFLINE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL STEVIA MARKET SIZE, BY ONLINE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL STEVIA MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL STEVIA MARKET SIZE, BY BAKERY & CONFECTIONERY, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL STEVIA MARKET SIZE, BY BEVERAGES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL STEVIA MARKET SIZE, BY DAIRY PRODUCTS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL STEVIA MARKET SIZE, BY DIETARY SUPPLEMENTS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL STEVIA MARKET SIZE, BY PHARMACEUTICALS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 20. AMERICAS STEVIA MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 21. AMERICAS STEVIA MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 22. AMERICAS STEVIA MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 23. AMERICAS STEVIA MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 24. ARGENTINA STEVIA MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 25. ARGENTINA STEVIA MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 26. ARGENTINA STEVIA MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 27. BRAZIL STEVIA MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 28. BRAZIL STEVIA MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 29. BRAZIL STEVIA MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 30. CANADA STEVIA MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 31. CANADA STEVIA MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 32. CANADA STEVIA MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 33. MEXICO STEVIA MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 34. MEXICO STEVIA MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 35. MEXICO STEVIA MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 36. UNITED STATES STEVIA MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 37. UNITED STATES STEVIA MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 38. UNITED STATES STEVIA MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 39. UNITED STATES STEVIA MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 40. ASIA-PACIFIC STEVIA MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 41. ASIA-PACIFIC STEVIA MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 42. ASIA-PACIFIC STEVIA MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 43. ASIA-PACIFIC STEVIA MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 44. AUSTRALIA STEVIA MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 45. AUSTRALIA STEVIA MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 46. AUSTRALIA STEVIA MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 47. CHINA STEVIA MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 48. CHINA STEVIA MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 49. CHINA STEVIA MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 50. INDIA STEVIA MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 51. INDIA STEVIA MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 52. INDIA STEVIA MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 53. INDONESIA STEVIA MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 54. INDONESIA STEVIA MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 55. INDONESIA STEVIA MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 56. JAPAN STEVIA MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 57. JAPAN STEVIA MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 58. JAPAN STEVIA MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 59. MALAYSIA STEVIA MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 60. MALAYSIA STEVIA MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 61. MALAYSIA STEVIA MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 62. PHILIPPINES STEVIA MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 63. PHILIPPINES STEVIA MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 64. PHILIPPINES STEVIA MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 65. SINGAPORE STEVIA MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 66. SINGAPORE STEVIA MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 67. SINGAPORE STEVIA MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 68. SOUTH KOREA STEVIA MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 69. SOUTH KOREA STEVIA MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 70. SOUTH KOREA STEVIA MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 71. TAIWAN STEVIA MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 72. TAIWAN STEVIA MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 73. TAIWAN STEVIA MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 74. THAILAND STEVIA MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 75. THAILAND STEVIA MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 76. THAILAND STEVIA MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 77. VIETNAM STEVIA MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 78. VIETNAM STEVIA MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 79. VIETNAM STEVIA MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 80. EUROPE, MIDDLE EAST & AFRICA STEVIA MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 81. EUROPE, MIDDLE EAST & AFRICA STEVIA MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 82. EUROPE, MIDDLE EAST & AFRICA STEVIA MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 83. EUROPE, MIDDLE EAST & AFRICA STEVIA MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 84. DENMARK STEVIA MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 85. DENMARK STEVIA MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 86. DENMARK STEVIA MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 87. EGYPT STEVIA MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 88. EGYPT STEVIA MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 89. EGYPT STEVIA MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 90. FINLAND STEVIA MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 91. FINLAND STEVIA MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 92. FINLAND STEVIA MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 93. FRANCE STEVIA MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 94. FRANCE STEVIA MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 95. FRANCE STEVIA MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 96. GERMANY STEVIA MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 97. GERMANY STEVIA MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 98. GERMANY STEVIA MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 99. ISRAEL STEVIA MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 100. ISRAEL STEVIA MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 101. ISRAEL STEVIA MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 102. ITALY STEVIA MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 103. ITALY STEVIA MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 104. ITALY STEVIA MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 105. NETHERLANDS STEVIA MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 106. NETHERLANDS STEVIA MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 107. NETHERLANDS STEVIA MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 108. NIGERIA STEVIA MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 109. NIGERIA STEVIA MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 110. NIGERIA STEVIA MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 111. NORWAY STEVIA MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 112. NORWAY STEVIA MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 113. NORWAY STEVIA MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 114. POLAND STEVIA MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 115. POLAND STEVIA MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 116. POLAND STEVIA MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 117. QATAR STEVIA MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 118. QATAR STEVIA MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 119. QATAR STEVIA MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 120. RUSSIA STEVIA MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 121. RUSSIA STEVIA MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 122. RUSSIA STEVIA MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 123. SAUDI ARABIA STEVIA MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 124. SAUDI ARABIA STEVIA MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 125. SAUDI ARABIA STEVIA MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 126. SOUTH AFRICA STEVIA MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 127. SOUTH AFRICA STEVIA MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 128. SOUTH AFRICA STEVIA MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 129. SPAIN STEVIA MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 130. SPAIN STEVIA MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 131. SPAIN STEVIA MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 132. SWEDEN STEVIA MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 133. SWEDEN STEVIA MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 134. SWEDEN STEVIA MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 135. SWITZERLAND STEVIA MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 136. SWITZERLAND STEVIA MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 137. SWITZERLAND STEVIA MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 138. TURKEY STEVIA MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 139. TURKEY STEVIA MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 140. TURKEY STEVIA MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 141. UNITED ARAB EMIRATES STEVIA MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 142. UNITED ARAB EMIRATES STEVIA MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 143. UNITED ARAB EMIRATES STEVIA MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 144. UNITED KINGDOM STEVIA MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 145. UNITED KINGDOM STEVIA MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 146. UNITED KINGDOM STEVIA MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 147. STEVIA MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 148. STEVIA MARKET, FPNV POSITIONING MATRIX, 2023

The Stevia Market was valued at USD 1.15 billion in 2023, expected to reach USD 1.26 billion in 2024, and is projected to grow at a CAGR of 9.46%, to USD 2.18 billion by 2030.

Stevia, a natural sweetener derived from the Stevia rebaudiana plant, has garnered significant attention in the food and beverage industry due to its zero-calorie profile and potential health benefits over sugar and artificial sweeteners. As health-conscious consumers increasingly seek alternatives to sugar, the necessity of stevia has amplified, marking it as a vital ingredient in the production of low-calorie and sugar-free products. Key applications of stevia span across soft drinks, dairy products, confectionery, and baked goods. End-use scope ranges from individual consumption in households to industrial use in large-scale food and beverage manufacturing. Market growth is influenced by rising consumer awareness about obesity, diabetes, and other lifestyle diseases, prompting a shift towards healthier food options. Additionally, new regulations promoting sugar reduction in foods further bolster stevia's market potential. Opportunities lie in developing new formulations that overcome the aftertaste associated with stevia, enabling greater adoption in diverse food categories. Market expansion can also be driven by innovation in product packaging and leveraging digital marketing strategies to boost consumer education and engagement. However, challenges such as the high cost of stevia extraction, competition from other sweetening agents like sugar alcohols and synthetic sweeteners, and regulatory hurdles in different regions can hinder growth. Investments in research focused on improving stevia's taste profile, enhancing its extraction methods, and exploring novel applications in nutraceuticals and functional foods are areas ripe for innovation. The market exhibits dynamic nature, characterized by rapid product launches and continuous R&D efforts. Businesses should focus on cultivating strategic partnerships with ingredient manufacturers and focus on sustainable sourcing to align with global eco-friendly trends to optimize growth and capture emerging market segments effectively.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Stevia Market

The Stevia Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Soaring demand for low-calorie sweeteners owing to health benefits
  • Rising demand for plant-based natural sweetener ingredient
  • Increasing application in the beverage industry
• Market Restraints
  • Availability of counterfeit low-calorie sweeteners
• Market Opportunities
  • Growing use of stevia in sports nutrition products
• Market Challenges
  • Fluctuation in stevia leaf prices

Porter's Five Forces: A Strategic Tool for Navigating the Stevia Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Stevia Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Stevia Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Stevia Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Stevia Market

A detailed market share analysis in the Stevia Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Stevia Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Stevia Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Stevia Market

A strategic analysis of the Stevia Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Stevia Market, highlighting leading vendors and their innovative profiles. These include ADM Archer-Daniels-Midland Company, Ajinomoto Co., Inc., Cargill, Incorporated, Evolva Holding SA, GL Stevia Co., Ltd., GLG Life Tech Corporation, Morita Kagaku Kogyo Co., Ltd., PureCircle, Shandong Haigen Biotechnology Co., Ltd., Sunwin Stevia International Inc., Tate & Lyle PLC, TEREOS, The Real Stevia Company AB, Wisdom Natural Brands, and Zhucheng Haotian Pharm Co., Ltd..

Market Segmentation & Coverage

This research report categorizes the Stevia Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Form, market is studied across Leaf, Liquid, and Powder.
• Based on Distribution, market is studied across Offline and Online.
• Based on Application, market is studied across Bakery & Confectionery, Beverages, Dairy Products, Dietary Supplements, and Pharmaceuticals.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Soaring demand for low-calorie sweeteners owing to health benefits
    • 5.1.1.2. Rising demand for plant-based natural sweetener ingredient
    • 5.1.1.3. Increasing application in the beverage industry
  • 5.1.2. Restraints
    • 5.1.2.1. Availability of counterfeit low-calorie sweeteners
  • 5.1.3. Opportunities
    • 5.1.3.1. Growing use of stevia in sports nutrition products
  • 5.1.4. Challenges
    • 5.1.4.1. Fluctuation in stevia leaf prices
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Stevia Market, by Form

• 6.1. Introduction
• 6.2. Leaf
• 6.3. Liquid
• 6.4. Powder

7. Stevia Market, by Distribution

• 7.1. Introduction
• 7.2. Offline
• 7.3. Online

8. Stevia Market, by Application

• 8.1. Introduction
• 8.2. Bakery & Confectionery
• 8.3. Beverages
• 8.4. Dairy Products
• 8.5. Dietary Supplements
• 8.6. Pharmaceuticals

9. Americas Stevia Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Stevia Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Stevia Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. ADM Archer-Daniels-Midland Company
• 2. Ajinomoto Co., Inc.
• 3. Cargill, Incorporated
• 4. Evolva Holding SA
• 5. GL Stevia Co., Ltd.
• 6. GLG Life Tech Corporation
• 7. Morita Kagaku Kogyo Co., Ltd.
• 8. PureCircle
• 9. Shandong Haigen Biotechnology Co., Ltd.
• 10. Sunwin Stevia International Inc.
• 11. Tate & Lyle PLC
• 12. TEREOS
• 13. The Real Stevia Company AB
• 14. Wisdom Natural Brands
• 15. Zhucheng Haotian Pharm Co., Ltd.