ステビア市場：製品タイプ、形態、最終用途、地域別、2024年～2031年

ステビア市場

評価-2024-2031

消費者の健康志向の高まりと天然甘味料への嗜好が、ステビア製品の需要を押し上げています。ステビアは、ステビア・レバウディアナという植物の葉から抽出される植物由来の甘味料で、天然由来でカロリーゼロのため、従来の砂糖や人工甘味料よりも人気が高まっており、2024年には7億6,555万米ドルの売上高を突破し、2031年には約15億3,665万米ドルの評価額に達する見込みです。

様々な製品におけるステビアの使用の増加が、市場拡大の原動力となっています。飲料や焼き菓子での典型的な用途にとどまらず、ステビアは乳製品、菓子類、さらにはパーソナルケアアイテムを含む幅広い製品で使用されています。ステビアは砂糖の代替品として汎用性があり、他の成分とうまくブレンドできるため、健康志向の消費者に対応しようとするメーカーにとって魅力的な選択肢であり、2024年から2031年にかけてCAGR 9.10%で市場が成長することを可能にしています。

ステビア市場定義/概要

ステビアはStevia rebaudianaの葉から作られる天然甘味料です。南米、特にパラグアイとブラジルの先住民によって、飲み物や料理の甘味付けに何千年も使われてきました。砂糖とは異なり、ステビアにはカロリーが含まれていないため、摂取カロリーを抑えたい人や血糖値を調整したい人にとって魅力的な代替品となります。

ステビアはステビア・レバウディアナ（Stevia rebaudiana）という植物の葉から抽出される天然甘味料で、その健康上の利点とゼロカロリーという特性から、さまざまな用途で人気を集めています。ステビアの最も顕著な用途の1つは、食品や飲食品における砂糖の代用品としてです。ステビアは甘い味がするが、一般的な砂糖に伴うカロリーや血糖値の上昇がないため、糖尿病患者や減量を目指す人にとって魅力的な選択肢となります。

ステビアはステビア属の植物の葉から抽出される天然甘味料で、砂糖や人工甘味料に代わる健康的な甘味料として、今後さらに広く使われるようになると予想されています。砂糖の過剰摂取による健康への影響への懸念が高まるにつれ、ステビアはいくつかの食品や飲食品にますます使用されるようになっています。

低カロリー製品に対する需要の増加はステビア市場を牽引するか？

低カロリー製品に対する需要の高まりは、ステビア市場の主要な促進要因です。消費者の健康意識が高まり、砂糖の過剰摂取の危険性が認識されるにつれ、カロリーを追加せずに甘味を与える代替品を積極的に探すようになっています。世界保健機関（WHO）によると、世界の肥満率は1975年以来ほぼ4倍に増加しており、2016年には18歳以上の39%が太りすぎです。この不穏な動向は、ステビアのような低カロリー甘味料を含む、より健康的な食品オプションへの需要を高めています。米国疾病予防管理センター（CDC）によると、2017-2018年には米国成人の42.4%が肥満であり、健康的な選択肢の重要性が強調されています。

これらの数字は、肥満と糖尿病に効く天然のゼロカロリー甘味料として、ステビアの市場ポテンシャルが高まっていることを示しています。ステビア市場は、規制当局の承認が進み、幅広い食品や飲食品に配合されるようになったことも後押ししています。2011年、欧州食品安全機関（EFSA）はステビオール配糖体の食品への使用を承認し、FDAは多くのステビア系化合物に一般に安全と認められる（GRAS）分類を与えました。米国農務省（USDA）の報告書によると、世界のステビア市場は2018年に5億7,800万米ドルの価値があり、2024年には8億4,400万米ドルに成長すると予想されています。

価格変動はステビア市場を阻害するか？

価格の変動は、生産者と消費者の双方にとってステビア市場に大きな影響を与える可能性があります。ステビアは、ステビア・レバウディアナ（Stevia rebaudiana）という植物の葉から採れる天然甘味料で、砂糖に代わる健康的な甘味料として人気が高まっています。しかし、市場の安定性は生産コストに強く関係しており、農業情勢、サプライチェーンの混乱、世界の経済動向など、さまざまな要因によって影響を受ける可能性があります。ステビア価格が上昇した場合、飲食品や食品などステビア含有製品のメーカーは、より大きなコストに直面する可能性があります。このような費用の増加は顧客に転嫁される可能性があり、ステビア甘味製品の需要を制限する可能性があります。

価格変動はまた、ステビア・セクターが成長し適応する機会を提供する可能性もあります。例えば、高コストは技術革新を促し、より効果的な栽培・抽出プロセスの開発を促進する可能性があります。企業は、ステビアの収穫量を増やし、味覚プロファイルを改善し、生産コストを下げるために研究開発に費やすかもしれないです。さらに、価格変動が市場の多様化を促し、企業が他の天然甘味料に目を向けたり、ステビアと他の原料を組み合わせたりして、コストを安定させる可能性もあります。政府や業界団体も、補助金を提供したり公正取引慣行を採用したりすることで、市場を支援し安定化させるために介入する可能性があります。

目次

第1章 イントロダクション

• 市場の定義
• 市場セグメンテーション
• 調査手法

第2章 エグゼクティブサマリー

• 主な調査結果
• 市場概要
• 市場ハイライト

第3章 市場概要

• 市場規模と成長の可能性
• 市場動向
• 市場促進要因
• 市場抑制要因
• 市場機会
• ポーターのファイブフォース分析

第4章 ステビア市場：製品タイプ別

• ステビア抽出物
• ステビアブレンド

第5章 ステビア市場：形態別

• 粉末
• 液体

第6章 ステビア市場：最終用途別

• 飲食品
• 医薬品

第7章 地域分析

• 北米
• 米国
• カナダ
• メキシコ
• 欧州
• 英国
• ドイツ
• フランス
• イタリア
• アジア太平洋
• 中国
• 日本
• インド
• オーストラリア
• ラテンアメリカ
• ブラジル
• アルゼンチン
• チリ
• 中東・アフリカ
• 南アフリカ
• サウジアラビア
• アラブ首長国連邦

第8章 市場力学

• 市場促進要因
• 市場抑制要因
• 市場機会
• COVID-19の市場への影響

第9章 競合情勢

• 主要企業
• 市場シェア分析

第10章 企業プロファイル

• Cargill Incorporated
• Ingredion Incorporated
• Tate & Lyle PLC
• PureCircle Ltd.
• Pyure Brands LLC
• S&W Seed Co
• Evolva Holdings SA

第11章 市場の展望と機会

• 新興技術
• 今後の市場動向
• 投資機会

第12章 付録

• 略語リスト
• 出典と参考文献

Stevia Market

Valuation - 2024-2031

Consumers growing health consciousness and a preference for natural sweeteners are driving up demand for stevia products. Stevia, a plant-based sweetener extracted from the Stevia rebaudiana plant's leaves is gaining popularity over traditional sugar and artificial sweeteners due to its natural origins and zero calorie content by enabling the market to surpass a revenue of USD 765.55 Million valued in 2024 and reach a valuation of aroundUSD 1536.65 Million by 2031.

The increasing use of stevia in a variety of products is driving market expansion. Beyond its typical application in beverages and baked goods, stevia is being used in a wide range of products including dairy, confectionery, and even personal care items. Stevia's versatility as a sugar alternative and ability to blend well with other ingredients make it an appealing choice for manufacturers trying to cater to the health-conscious consumer by enabling the market to grow at aCAGR of 9.10% from 2024 to 2031.

Stevia Market: Definition/ Overview

Stevia is a natural sweetener made from Stevia rebaudiana leaves. It has been used for millennia in South America particularly in Paraguay and Brazil by indigenous peoples to sweeten drinks and dishes. Unlike sugar, stevia contains no calories making it an appealing alternative for those trying to cut their calorie intake or regulate their blood sugar levels.

It is a natural sweetener derived from the leaves of the Stevia rebaudiana plant and is gaining popularity in a variety of applications due to its health advantages and zero-calorie profile. One of the most prominent uses for stevia is as a sugar substitute in foods and beverages. It has a sweet taste but lacks the calories and blood sugar rises associated with typical sugars making it a tempting option for diabetics or those looking to lose weight.

Stevia, a natural sweetener extracted from the leaves of the Stevia rebaudiana plant is expected to become more widely used in the future as a healthier alternative to sugar and artificial sweeteners. As worries about the health impacts of excessive sugar intake grow, stevia is increasingly being used in several food and beverage products.

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Will the Increasing Demand for Low-Calorie Products Drive the Stevia Market?

The growing demand for low-calorie products is a major driver in the stevia market. As consumers grow more health-conscious and aware of the dangers of excessive sugar consumption, they are actively looking for alternatives that give sweetness without adding calories. According to the World Health Organization (WHO), global obesity rates have nearly quadrupled since 1975, with 39% of persons aged 18 and up being overweight in 2016. This disturbing trend has increased demand for healthier food options including low-calorie sweeteners such as stevia. According to the Centers for Disease Control and Prevention (CDC), 42.4% of American adults were obese in 2017-2018 underlining the importance of healthy options.

These figures demonstrate stevia's growing market potential as a natural, zero-calorie sweetener that can help with obesity and diabetes. Stevia's market is also being boosted by increased regulatory approvals and inclusion into a wide range of food and beverage items. In 2011, the European Food Safety Authority (EFSA) approved the use of steviol glycosides in food products, and the FDA gave the Generally Recognized as Safe (GRAS) classification to many stevia-based compounds. According to a United States Department of Agriculture (USDA) report, the global stevia market was worth USD 578 Million in 2018 and is expected to grow to USD 844 Million by 2024.

Will Price Fluctuations Hamper the Stevia Market?

Price variations can have a considerable impact on the stevia market both for producers and consumers. Stevia, a natural sweetener derived from the Stevia rebaudiana plant's leaves is becoming increasingly popular as a healthy alternative to sugar. However, market stability is strongly related to production costs which can be influenced by a variety of factors including agricultural conditions, supply chain disruptions, and global economic trends. When stevia prices rise, manufacturers of stevia-containing products such as beverages and food, may face greater costs. These higher expenses could be passed on to customers, potentially limiting demand for stevia-sweetened products.

Price variations can also provide an opportunity for the stevia sector to grow and adapt. For example, high costs may encourage innovation and the development of more effective farming and extraction processes. Companies may spend on R&D to increase stevia yield, improve the taste profile, and lower production costs. Furthermore, price volatility may stimulate market diversification with companies looking into other natural sweeteners or combining stevia with other ingredients to keep costs stable. Governments and industry organizations may also intervene to support and stabilize the market by offering subsidies or adopting fair trade practices.

Category-Wise Acumens

Will Growing Consumer Demand for Natural and Plant-Based Products Drive Growth in the Product Type Segment?

Stevia extracts are the most popular product kind. Stevia extracts such as stevia leaf extract, stevia glycosides, and rebaudioside A are recommended because of their high sweetness intensity and natural source. Consumers and producers alike are increasingly turning to these extracts because they provide a powerful, zero-calorie sweetening solution without the bitterness commonly associated with other natural and artificial sweeteners. Stevia extracts are extremely adaptable and can be utilized in a wide range of food and beverage applications such as soft drinks, baked goods, dairy products, and even tabletop sweeteners. This adaptability combined with the growing consumer demand for natural and plant-based goods has reinforced stevia extracts supremacy in the market.

Stevia extracts are popular not just for their sweetness but also because of their health benefits. Unlike sugar, stevia extracts do not elevate blood glucose levels making them an excellent choice for diabetics and others looking to reduce their sugar consumption. Furthermore, stevia extracts are non-cariogenic which means they do not contribute to tooth decay providing a substantial advantage over sugar. The global trend toward healthier eating habits as well as the rising prevalence of lifestyle-related disorders including obesity and diabetes have increased the appeal of stevia extracts.

Will the Cost-Effectiveness and Convenience in Large-Scale Production Drive the Form Segment?

The powder form is predominant. Several major aspects contribute to powdered stevia's prevalence making it a popular choice among both consumers and businesses. First and foremost, powdered stevia is extremely adaptable making it suited for a variety of applications in both domestic and industrial settings. Consumers typically use powdered stevia to sweeten beverages such as coffee and tea as well as in baking and cooking. Its ease of use and ability to integrate effortlessly with dry ingredients make it an excellent substitute for sugar in a variety of dishes including cakes, cookies, sauces, and salads.

Powdered stevia's dominance can be attributed to its low cost and ease of production and packaging on a wide scale. Powdered stevia is easier for producers to process and include in food and beverage items. It can be uniformly blended with other components during the manufacturing process resulting in a consistent sweetness and quality in the finished product. Furthermore, powdered stevia packaging is often simpler and less expensive as it may be offered in bulk or in compact, single-serve packets that are convenient for consumers to take on the go. The flexibility to commercialize powdered stevia in a variety of packaging sizes and forms expands its reach and appeal catering to a wide range of consumer preferences and usage patterns.

Country/Region-wise Acumens

Will Increasing Health Concerns Drive the Market in the Asia Pacific Region?

The Asia Pacific region is expected to see considerable expansion in the stevia industry driven mostly by rising health concerns and knowledge of the negative consequences of excessive sugar consumption. According to the World Health Organization (WHO), the prevalence of diabetes in Southeast Asia is anticipated to rise from 87 million in 2019 to 153 million by 2045, a startling 76% increase. This disturbing trend has spurred governments and health organizations to urge for lower sugar consumption creating a favorable atmosphere for stevia as a natural, zero-calorie sweetener substitute.

The Asia Pacific region's dominance in the stevia market can be ascribed to several factors including traditional stevia consumption, rising disposable incomes, and supportive government initiatives. Japan, for example, has been utilizing stevia as a sweetener since the 1970s, and stevia-based products account for over 40% of the sweetener industry, according to the International Stevia Council. In 2015, India's Food Safety and Standards Authority (FSSAI) approved the use of stevia in a wide range of food products, creating new business prospects.

Will Growing Rates of Obesity and Diabetes Drive the Market in the North America?

The stevia market in North America is expected to increase significantly, owing to the region's rising obesity and diabetes rates are key market drivers in North America, notably in healthcare and allied industries. These chronic illnesses have reached epidemic proportions in the United States and Canada driving up demand for a wide range of medical services, therapies, and technologies aimed at managing and mitigating their effects. This tendency has a direct impact on the healthcare sector but it also has ramifications for other businesses such as medicines, medical devices, health insurance, and fitness programs.

Obesity and diabetes are common illnesses that require considerable medical treatment and ongoing maintenance driving demand for medications that target these conditions particularly. This comprises blood sugar control medications, insulin, weight-management pharmaceuticals, and other related therapies. Pharmaceutical companies are substantially investing in R&D to produce more effective therapies which is fueling market growth. Furthermore, the rise in obesity and diabetes is boosting the need for medical gadgets such as glucose monitors, insulin pumps, and bariatric surgery equipment.

Competitive Landscape

The stevia market is a dynamic and competitive space, characterized by a diverse range of players vying for market share. These players are on the run for solidifying their presence through the adoption of strategic plans such as collaborations, mergers, acquisitions, and political support. The organizations are focusing on innovating their product line to serve the vast population in diverse regions.

Some of the prominent players operating in the stevia market include:

Cargill Incorporated

Ingredion Incorporated

Koninklijke DSM NV

Tate and Lyle Plc.

Sunwin Stevia International, Inc.

GLG Life Tech Corp

Evolva Holding SA Nemours & Co.

Latest Developments

In October 2022, To fulfill customer demand for sustainable ingredients, Ingredion Incorporated partnered with HowGood, a SaaS data platform with the largest food and personal care product sustainability database. This collaboration will enable data transparency on Ingredion's top goods and new product innovations, which, when combined with Ingredion's goal of sourcing 99% of its worldwide crop supply responsibly by 2025, will present customers with sustainable solutions they prefer.

TABLE OF CONTENTS

1.Introduction

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Stevia Market, By Product Type

• Stevia Extracts
• Stevia Blends

5 Stevia Market, By Form

• Powder
• Liquid

6 Stevia Market, By End-Use Applications

• Food and Beverages
• Pharmaceuticals

7. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

8. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

9. Competitive Landscape

• Key Players
• Market Share Analysis

10. Company Profiles

• Cargill Incorporated
• Ingredion Incorporated
• Tate & Lyle PLC
• PureCircle Ltd.
• Pyure Brands LLC
• S&W Seed Co
• Evolva Holdings SA

11. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

12. Appendix

• List of Abbreviations
• Sources and References