日本のステビア市場の分析：エキスの種類別、最終用途別、地域別（2025～2033年）

日本のステビアの市場規模は2024年に417億米ドルに達しました。IMARC Groupは、2025年から2033年にかけて8.7%の成長率（CAGR）を示し、2033年には929億米ドルに達すると予測しています。市場を牽引しているのは、天然甘味料に対する消費者の志向の高まり、砂糖の摂取に伴う健康問題への意識の高まり、飲食品分野におけるこれらの製品の用途の拡大です。

当レポートで扱う主な質問

• 日本のステビア市場はこれまでどのように推移し、今後どのように推移するのか？
• COVID-19が日本のステビア市場に与えた影響は？
• 日本のステビア市場のエキスの種類別の内訳は？
• 日本のステビア市場の最終用途別の区分は？
• 日本のステビア市場のバリューチェーンにおける様々な段階とは？
• 日本のステビアの主要な促進要因と課題は何か？
• 日本のステビア市場の構造と主要プレーヤーは？
• 日本のステビア市場における競合の程度は？

目次

第1章 序文

第2章 分析範囲・手法

• 分析目的
• ステークホルダー
• データソース
• 市場推定
• 分析手法

第3章 エグゼクティブサマリー

第4章 日本のステビア市場：概要

• 概要
• 市場力学
• 業界動向
• 競合情報

第5章 日本のステビア市場の情勢

• 過去・現在の市場動向（2019～2024年）
• 市場予測（2025～2033年）

第6章 日本のステビア市場：エキスの種類別の内訳

• 粉末
• 液体
• 茶葉

第7章 日本のステビア市場：最終用途別の内訳

• 飲料
• 食品
• 卓上甘味料
• 医薬品
• その他

第8章 日本のステビア市場：競合情勢

• 概要
• 市場構造
• 市場企業のポジショニング
• 主要な成功戦略
• 競合ダッシュボード
• 企業評価象限

第9章 主要企業のプロファイル

第10章 日本のステビア市場：業界分析

• 促進要因・抑制要因・機会
• ポーターのファイブフォース分析
• バリューチェーン分析

第11章 付録

Japan stevia market size reached USD 41.7 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 92.9 Billion by 2033, exhibiting a growth rate (CAGR) of 8.7% during 2025-2033. The market is being driven by the growing consumer inclination towards natural sweeteners, heightened awareness of health issues associated with sugar intake, and the expanding range of uses for these products in the food and beverage sector.

Stevia is a natural and non-caloric sweetener derived from the leaves of the Stevia Rebaudiana plant, a member of the chrysanthemum family primarily found in the regions of Brazil and Paraguay. It contains various glycoside compounds, including steviolbioside, stevioside, rebaudiosides A-E, and dulcoside, rendering it roughly 200 times sweeter than regular table sugar. Stevia also boasts a rich content of antioxidant compounds such as flavonoids, quercetin, triterpenes, caffeic acid, tannins, and kaempferol. The consumption of stevia has been associated with multiple health benefits, including weight management, blood sugar level regulation, and reduction in low-density lipoprotein (LDL) cholesterol. Notably, stevia has gained significant popularity in recent years as a sugar substitute, finding wide-ranging applications in various food and beverage products, including sauces, beverages, cereals, salad dressings, pastries, carbonated drinks, and yogurts.

Japan Stevia Market Trends:

The stevia market in Japan is poised for significant growth, driven by the increasing consumer preference for healthier dietary choices and a growing emphasis on reducing sugar and calorie consumption. Stevia, as a natural and calorie-free sweetener, aligns perfectly with these evolving consumer preferences and is increasingly being utilized as a sugar replacement in a variety of food and beverage offerings. Furthermore, the rising awareness of health issues associated with high sugar intake, such as obesity and diabetes, has led to a surging demand for products containing stevia. In addition to consumer trends, regulatory bodies in many countries, including Japan, have granted approval to steviol glycosides, the sweetening compounds found in stevia, as safe food additives. This has further accelerated the adoption of stevia-based products. The versatile applications of stevia in the food and beverage industry, including its use in carbonated beverages, flavored water, and dairy products, are contributing significantly to market growth. Moreover, the industry's shift towards cleaner labels and the increasing consumer demand for natural ingredients in their products are additional factors driving the expansion of the stevia market in Japan. These factors will collectively create a positive outlook for the growth of the stevia market in the country over the forecasted period.

Japan Stevia Market Segmentation:

Extract Type Insights:

• Powder
• Liquid
• Leaf

End Use Insights:

• Beverages
• Food Products
• Table Top Sweeteners
• Pharmaceuticals
• Others

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

• How has the Japan stevia market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Japan stevia market?
• What is the breakup of the Japan stevia market on the basis of extract type?
• What is the breakup of the Japan stevia market on the basis of end use?
• What are the various stages in the value chain of the Japan stevia market?
• What are the key driving factors and challenges in the Japan stevia?
• What is the structure of the Japan stevia market and who are the key players?
• What is the degree of competition in the Japan stevia market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Stevia Market - Introduction

• 4.1 Overview
• 4.2 Market Dynamics
• 4.3 Industry Trends
• 4.4 Competitive Intelligence

5 Japan Stevia Market Landscape

• 5.1 Historical and Current Market Trends (2019-2024)
• 5.2 Market Forecast (2025-2033)

6 Japan Stevia Market - Breakup by Extract Type

• 6.1 Powder
  • 6.1.1 Overview
  • 6.1.2 Historical and Current Market Trends (2019-2024)
  • 6.1.3 Market Forecast (2025-2033)
• 6.2 Liquid
  • 6.2.1 Overview
  • 6.2.2 Historical and Current Market Trends (2019-2024)
  • 6.2.3 Market Forecast (2025-2033)
• 6.3 Leaf
  • 6.3.1 Overview
  • 6.3.2 Historical and Current Market Trends (2019-2024)
  • 6.3.3 Market Forecast (2025-2033)

7 Japan Stevia Market - Breakup by End Use

• 7.1 Beverages
  • 7.1.1 Overview
  • 7.1.2 Historical and Current Market Trends (2019-2024)
  • 7.1.3 Market Forecast (2025-2033)
• 7.2 Food Products
  • 7.2.1 Overview
  • 7.2.2 Historical and Current Market Trends (2019-2024)
  • 7.2.3 Market Forecast (2025-2033)
• 7.3 Table Top Sweeteners,
  • 7.3.1 Overview
  • 7.3.2 Historical and Current Market Trends (2019-2024)
  • 7.3.3 Market Forecast (2025-2033)
• 7.4 Pharmaceuticals
  • 7.4.1 Overview
  • 7.4.2 Historical and Current Market Trends (2019-2024)
  • 7.4.3 Market Forecast (2025-2033)
• 7.5 Others
  • 7.5.1 Historical and Current Market Trends (2019-2024)
  • 7.5.2 Market Forecast (2025-2033)

8 Japan Stevia Market - Competitive Landscape

• 8.1 Overview
• 8.2 Market Structure
• 8.3 Market Player Positioning
• 8.4 Top Winning Strategies
• 8.5 Competitive Dashboard
• 8.6 Company Evaluation Quadrant

9 Profiles of Key Players

• 9.1 Company A
  • 9.1.1 Business Overview
  • 9.1.2 Product Portfolio
  • 9.1.3 Business Strategies
  • 9.1.4 SWOT Analysis
  • 9.1.5 Major News and Events
• 9.2 Company B
  • 9.2.1 Business Overview
  • 9.2.2 Product Portfolio
  • 9.2.3 Business Strategies
  • 9.2.4 SWOT Analysis
  • 9.2.5 Major News and Events
• 9.3 Company C
  • 9.3.1 Business Overview
  • 9.3.2 Product Portfolio
  • 9.3.3 Business Strategies
  • 9.3.4 SWOT Analysis
  • 9.3.5 Major News and Events
• 9.4 Company D
  • 9.4.1 Business Overview
  • 9.4.2 Product Portfolio
  • 9.4.3 Business Strategies
  • 9.4.4 SWOT Analysis
  • 9.4.5 Major News and Events
• 9.5 Company E
  • 9.5.1 Business Overview
  • 9.5.2 Product Portfolio
  • 9.5.3 Business Strategies
  • 9.5.4 SWOT Analysis
  • 9.5.5 Major News and Events

10 Japan Stevia Market - Industry Analysis

• 10.1 Drivers, Restraints, and Opportunities
  • 10.1.1 Overview
  • 10.1.2 Drivers
  • 10.1.3 Restraints
  • 10.1.4 Opportunities
• 10.2 Porters Five Forces Analysis
  • 10.2.1 Overview
  • 10.2.2 Bargaining Power of Buyers
  • 10.2.3 Bargaining Power of Suppliers
  • 10.2.4 Degree of Competition
  • 10.2.5 Threat of New Entrants
  • 10.2.6 Threat of Substitutes
• 10.3 Value Chain Analysis

11 Appendix