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市場調査レポート
商品コード
1651789
ステビア市場規模、シェア、成長分析：形状別、用途別、地域別 - 産業予測 2025～2032年Stevia Market Size, Share, and Growth Analysis, By Format (Powder, Liquid), By Application (Beverages, Food), By Region - Industry Forecast 2025-2032 |
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| ステビア市場規模、シェア、成長分析：形状別、用途別、地域別 - 産業予測 2025～2032年 |
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出版日: 2025年02月06日
発行: SkyQuest
ページ情報: 英文 157 Pages
納期: 3～5営業日
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- 全表示
- 概要
- 目次
ステビア市場規模は2023年に8億4,000万米ドルと評価され、2024年の9億1,000万米ドルから2032年には17億7,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは8.6％で成長する見通しです。
世界のステビア市場は、砂糖の過剰摂取に関連する健康リスクに対する消費者の意識の高まりによって大きな変化を経験しています。従来の砂糖や人工甘味料に代わる健康的な甘味料として認識されているステビアは、ステビアという植物の葉から抽出され、天然の甘味料を求める健康志向の消費者の間で人気を博しています。ノンカロリーであることから、飲食品分野では特に魅力的であり、飲料、スナック菓子、乳製品など多様な製品への利用が進んでいます。この動向は、低糖分化を提唱する規制当局の取り組みによってさらに後押しされています。しかし、砂糖と比較した場合の風味の相違や、市場での価格設定や入手のしやすさに影響する製造コストの上昇など、課題も残っています。メーカー各社は、ステビアに基づく製品の味と全体的な魅力の向上に積極的に取り組んでいます。
目次
イントロダクション
- 調査の目的
- 調査範囲
- 定義
調査手法
- 情報調達
- 二次と一次データの方法
- 市場規模予測
- 市場の前提条件と制限
エグゼクティブサマリー
- 世界市場の見通し
- 供給と需要の動向分析
- セグメント別機会分析
市場力学と見通し
- 市場概要
- 市場規模
- 市場力学
- 促進要因と機会
- 抑制要因と課題
- ポーターの分析
主な市場の考察
- 重要成功要因
- 競合の程度
- 主な投資機会
- 市場エコシステム
- 市場の魅力指数（2024年）
- PESTEL分析
- マクロ経済指標
- バリューチェーン分析
- 価格分析
- ケーススタディ
- 規制情勢
- 顧客と購買基準の分析
- 原材料の分析
- 特許分析
ステビア市場規模：形状別& CAGR（2025-2032）
- 市場概要
- 粉末
- 液体
ステビア市場規模：用途別& CAGR（2025-2032）
- 市場概要
- 飲料
- 食品
- 医薬品
- 卓上甘味料
- その他
ステビア市場規模：地域別& CAGR（2025-2032）
- 北米
- 米国
- カナダ
- 欧州
- ドイツ
- スペイン
- フランス
- 英国
- イタリア
- その他欧州地域
- アジア太平洋地域
- 中国
- インド
- 日本
- 韓国
- その他アジア太平洋地域
- ラテンアメリカ
- ブラジル
- その他ラテンアメリカ地域
- 中東・アフリカ
- GCC諸国
- 南アフリカ
- その他中東・アフリカ
競合情報
- 上位5社の比較
- 主要企業の市場ポジショニング（2024年）
- 主な市場企業が採用した戦略
- 最近の市場動向
- 企業の市場シェア分析（2024年）
- 主要企業の企業プロファイル
- 企業の詳細
- 製品ポートフォリオ分析
- 企業のセグメント別シェア分析
- 収益の前年比比較（2022-2024）
主要企業プロファイル
- Ingredion Incorporated（USA）
- Tate & Lyle PLC（UK）
- Archer Daniels Midland Company（ADM）（USA）
- Cargill, Incorporated（USA）
- Zhucheng Haotian Pharma Co., Ltd.（China）
- GLG Life Tech Corporation（Canada）
- Stevia Corp.（USA）
- Sunwin Stevia International, Inc.（China）
- S&W Seed Company（USA）
- Morita Kagaku Kogyo Co., Ltd.（Japan）
- Julong High-tech（China）
- Stevia First Corporation（USA）
- Sweet Green Fields Co., Ltd.（USA）
- The Coca-Cola Company（USA）
- PepsiCo, Inc.（USA）
- Merisant Company（USA）
- Steviva Brands, Inc.（USA）
- ViStevia（India）
- Plus Beverages（USA）
結論と提言
Stevia Market size was valued at USD 0.84 billion in 2023 and is poised to grow from USD 0.91 billion in 2024 to USD 1.77 billion by 2032, growing at a CAGR of 8.6% during the forecast period (2025-2032).
The global Stevia market is experiencing a significant shift driven by heightened consumer awareness regarding the health risks linked to excessive sugar intake. Recognized as a healthier alternative to both traditional sugar and artificial sweeteners, Stevia-extracted from the leaves of the Stevia rebaudiana plant-has gained traction among health-conscious consumers seeking natural sweetening options. Its no-calorie profile makes it particularly appealing in the food and beverage sector, where it's increasingly utilized in diverse products, such as beverages, snacks, and dairy items. This trend is further supported by regulatory efforts advocating for lower sugar content. However, challenges remain, including flavor discrepancies compared to sugar and higher production costs, which can impact pricing and accessibility in the market. Manufacturers are actively working to enhance the taste and overall appeal of Stevia-based products.
Top-down and bottom-up approaches were used to estimate and validate the size of the Stevia market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Stevia Market Segments Analysis
Global Stevia Market is segmented by Format, Application and region. Based on Format, the market is segmented into Powder and Liquid. Based on Application, the market is segmented into Beverages, Food, Pharmaceuticals, Tabletop Sweeteners and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Driver of the Stevia Market
The Stevia market is currently driven by a growing global awareness of health and wellness, prompting an increased demand for natural, low-calorie sweeteners. Stevia, which comes from the Stevia rebaudiana plant, has emerged as a popular substitute for conventional sugars and artificial sweeteners, catering to consumer preferences for clean-label and plant-based options. Additionally, the expansion of the food and beverage sector plays a significant role in this trend. Stevia's adaptability allows it to be utilized in a wide array of products, such as drinks, candies, and baked goods. As manufacturers aim to meet consumer desires for healthier, lower-sugar alternatives, integrating Stevia into product formulations has become a strategic approach.
Restraints in the Stevia Market
A significant restraint in the Stevia market is its taste profile, which many consumers perceive as having a notable aftertaste. Although efforts have been made to enhance flavor through technological innovations, this lingering taste may deter broader acceptance, especially among those who prefer traditional sugars. Additionally, price sensitivity presents another obstacle for Stevia, as its production costs tend to be higher compared to conventional sweeteners. This financial aspect can challenge both consumers and manufacturers, potentially leading them to favor more affordable sweetening options. Consequently, these factors may hinder the overall market penetration and growth of Stevia.
Market Trends of the Stevia Market
The Stevia market is witnessing a significant upward trend, fueled by rising consumer awareness and demand for natural sweeteners in the context of health and wellness. This plant-derived sweetener, known for its zero-calorie content, has emerged as a preferred alternative to both traditional sugars and artificial sweeteners. The growing inclination for healthier food options has led to its increasing incorporation into various sectors, particularly in beverages, confectionery, and dairy products. Manufacturers are responding proactively to consumer preferences for reduced sugar intake, further highlighting Stevia's versatility and adaptability across diverse product formulations, solidifying its position in the health-conscious marketplace.
Table of Contents
Introduction
- Objectives of the Study
- Scope of the Report
- Definitions
Research Methodology
- Information Procurement
- Secondary & Primary Data Methods
- Market Size Estimation
- Market Assumptions & Limitations
Executive Summary
- Global Market Outlook
- Supply & Demand Trend Analysis
- Segmental Opportunity Analysis
Market Dynamics & Outlook
- Market Overview
- Market Size
- Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
- Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers
Key Market Insights
- Key Success Factors
- Degree of Competition
- Top Investment Pockets
- Market Ecosystem
- Market Attractiveness Index, 2024
- PESTEL Analysis
- Macro-Economic Indicators
- Value Chain Analysis
- Pricing Analysis
- Case Studies
- Regulatory Landscape
- Customer & Buying Criteria Analysis
- Raw Material Analysis
- Patent Analysis
Global Stevia Market Size by Format & CAGR (2025-2032)
- Market Overview
- Powder
- Liquid
Global Stevia Market Size by Application & CAGR (2025-2032)
- Market Overview
- Beverages
- Food
- Pharmaceuticals
- Tabletop Sweeteners
- Others
Global Stevia Market Size & CAGR (2025-2032)
- North America (Format, Application)
- US
- Canada
- Europe (Format, Application)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
- Asia Pacific (Format, Application)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
- Latin America (Format, Application)
- Brazil
- Rest of Latin America
- Middle East & Africa (Format, Application)
- GCC Countries
- South Africa
- Rest of Middle East & Africa
Competitive Intelligence
- Top 5 Player Comparison
- Market Positioning of Key Players, 2024
- Strategies Adopted by Key Market Players
- Recent Developments in the Market
- Company Market Share Analysis, 2024
- Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)
Key Company Profiles
- Ingredion Incorporated (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Tate & Lyle PLC (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Archer Daniels Midland Company (ADM) (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Cargill, Incorporated (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Zhucheng Haotian Pharma Co., Ltd. (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- GLG Life Tech Corporation (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Stevia Corp. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Sunwin Stevia International, Inc. (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- S&W Seed Company (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Morita Kagaku Kogyo Co., Ltd. (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Julong High-tech (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Stevia First Corporation (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Sweet Green Fields Co., Ltd. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- The Coca-Cola Company (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- PepsiCo, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Merisant Company (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Steviva Brands, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- ViStevia (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Plus Beverages (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Conclusion & Recommendations
