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市場調査レポート
商品コード
1455813
ステビアプロテインパウダーの世界市場:2024~2031年Global Stevia Protein Powder Market - 2024-2031 |
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カスタマイズ可能
適宜更新あり
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ステビアプロテインパウダーの世界市場:2024~2031年 |
出版日: 2024年03月26日
発行: DataM Intelligence
ページ情報: 英文 209 Pages
納期: 即日から翌営業日
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世界のステビアプロテインパウダーの市場規模は、2023年に1億6,720万米ドルに達し、2024~2031年の予測期間中にCAGR 7.8%で成長し、2031年には3億490万米ドルに達すると予測されています。
天然で植物由来のプロテインサプリメントに対する消費者の欲求の高まりが、世界的に大きく拡大しているステビアプロテインパウダー市場に拍車をかけています。健康志向が高く、従来のプロテインサプリメントに代わる低カロリーでクリーンラベルの代替品を求める消費者は、植物源から作られ、ステビア抽出物で自然な甘味をつけたステビアプロテインパウダーに惹かれています。
アクティブなライフスタイルをサポートしようとする消費者にとって、ステビアプロテインパウダーは持続可能で栄養密度の高い選択肢となります。これは、食品に含まれる人工添加物や保存料に対する懸念の高まりや、一般的な健康とフィットネスのためのプロテイン摂取の重要性と一致しており、市場の成長を牽引しています。
ステビアプロテインパウダー市場におけるフレーバーセグメントは、シェアの3分の1以上を占めています。同様に、アジア太平洋はステビアプロテインパウダー市場を独占し、1/3以上の最大の市場シェアを獲得しています。さらに、アジア太平洋には、機能性食品と栄養補助食品の世界最大級の市場があります。中国、日本、インドなどの国々では、都市化と予防医療に対する意識の高まりによって、健康とウェルネス産業が急速に拡大しています。
ダイナミクス
植物性プロテインサプリメントへの需要増加
ステビアプロテインパウダーの市場は、植物ベースのプロテインサプリメントに対する需要の高まりにより拡大しています。人々のエコロジー意識と健康志向の高まりに伴い、植物ベースの食事と代替プロテイン源に向かう傾向が顕著になっています。動物福祉、持続可能性への動向、植物性食事が健康に良いとされる点などが、この傾向を後押ししています。
World Animal Foundation Report 2023によると、世界には約8,800万人の菜食主義者がおり、その4分の3を女性が占めています。インドでは13%の人がビーガンです。英国には約200万人のビーガンがいます。米国では1340万人以上がビーガンです。世界人口の約1~2%が菜食主義者であり、消費者の48%が乳製品代替品を使用しています。このような菜食主義者の動向は、市場の需要を増大させています。
ステビアプロテインパウダーは、植物性プロテインの適応性と栄養面での利点、そして持続可能でクリーンなラベルの製品を求める消費者の嗜好により、ますます一般的になってきています。ステビアプロテインパウダーは、人工成分や遺伝子組み換え作物、アレルギーを含まないプロテインサプリメントを好む人々にとって、自然で健康的な選択肢です。
製品の革新と風味の多様性
ステビアプロテインパウダー市場の拡大を後押しする2つの重要な要因は、製品の革新と風味の多様性です。幅広い消費者の嗜好を満たすため、メーカーは常に独創的な配合や風味の代替品を幅広く提供することで製品の差別化を図っています。プロテインパウダーの市場は、このような技術革新と風味の多様性への注力の結果として変化しており、これがまた顧客との関わりを促進し、市場の拡大を促しています。
調査によると、プロテインパウダー産業では、製品の革新が消費者の関心とブランドロイヤルティを生み出す重要な要因となっています。ニールセンIQの調査によると、72%の消費者は、オリジナルの風味や組成を持つ新製品を購入する可能性が高いという。ニールセンIQの調査によると、72%の消費者が、オリジナルの風味や成分であれば新製品を購入する可能性が高いといいます。
2023年11月、Steris Pharmaはステリミューン糖尿病用プロテインパウダーを発売しました。これらの製品は、血糖値を大幅に上昇させることなくプロテインを摂取できるよう、ステビアを使用して設計されています。消費者は、分離乳清プロテイン、カゼイン、またはエンドウ豆プロテインのような植物性プロテインのような高品質のタンパク源を含むプロテインパウダーを選ぶ。これらのタンパク源は耐性に優れ、血糖値への影響が最小限であることが多いです。
新興市場における認知度と入手可能性の限界
ステビアプロテインパウダーの市場拡大は、新興市場における入手可能性と認知度の不足によって大きく妨げられています。植物由来のプロテイン補助食品に対する需要は世界的に高まっているが、これらの商品の入手が制限されている地域や、ステビアプロテインパウダーが栄養補助食品の代替品であるという知識が乏しい地域もあります。この制限は、文化的嗜好、流通チャネルの少なさ、新興地域向けのマーケティングイニシアチブの欠如など、いくつかのことが原因となっています。
さらに、流通や小売のインフラの問題により、新興地域でのステビアプロテインパウダー製品の入手が制限されることも多いです。多くの場合、ステビア甘味料を含むプロテインサプリメントを幅広く提供する健康食品専門店やインターネット・サイトが十分に存在しないです。このため、消費者のこうした商品へのアクセスが制限され、新興経済国が市場に参入するのが難しくなっています。
Overview
Global Stevia Protein Powder Market reached US$ 167.2 million in 2023 and is expected to reach US$ 304.9 million by 2031, growing with a CAGR of 7.8% during the forecast period 2024-2031.
The growing consumer desire for natural and plant-based protein supplements is fueling the market for stevia protein powder, which is expanding significantly globally. Consumers who are health-conscious and looking for low-calorie, clean-label substitutes for conventional protein supplements have been drawn to stevia protein powder, which is made from plant sources and naturally sweetened with stevia extracts.
For consumers seeking to support their active lifestyles, stevia protein powder presents a sustainable and nutrient-dense option. This is in line with growing concerns about artificial additives and preservatives in food products, as well as the importance of protein intake for general health and fitness, which is driving the market growth.
The flavored segment in stevia protein powder market accounts for over one-third of the share. Similarly, Asia-Pacific dominates the stevia protein powder market, capturing the largest market share of over 1/3rd. Furthermore, the Asia-Pacific region is home to some of the largest markets for functional foods and dietary supplements globally. Countries such as China, Japan, and India are witnessing a rapid expansion of the health and wellness industry, driven by urbanization and increased awareness of preventive healthcare.
Dynamics
Increasing Demand for Plant-Based Protein Supplements
The market for stevia protein powder is expanding due in large part to the growing demand for plant-based protein supplements. A discernible trend towards plant-based diets and alternative protein sources has occurred as people get more ecologically conscious and health conscious. Concerns about animal welfare, sustainability, and the alleged health advantages of plant-based diets are some of the elements driving this trend.
According to World Animal Foundation Report 2023, There are about 88 million vegans worldwide, with women making up three-quarters of this population. 13% of People in India Are Vegans. In the UK, there are about two million vegans. Over 13.4 million people in the US identify as vegans. Approximately 1-2% of the global population is vegan, while 48% of consumers use dairy substitutes. This rising trend of vegans is increasing the market demand.
Stevia protein powder is becoming increasingly common due to the adaptability and nutritional advantages of plant-based proteins as well as consumer preferences for sustainable and clean-label products. Stevia protein powder is a natural and healthy option for those who prefer protein supplements free of artificial ingredients, genetically modified organisms, and allergies.
Product Innovation and Flavor Diversity
Two important factors propelling the stevia protein powder market's expansion are product innovation and flavor variety. To satisfy a wide range of consumer tastes, manufacturers are always working to differentiate their products by providing a wide range of creative formulations and flavor alternatives. The market for protein powder is changing as a result of this focus on innovation and flavor diversity, which is also promoting customer engagement and market expansion.
Research indicates that in the protein powder industry, product innovation is a key factor in generating consumer interest and brand loyalty. 72% of consumers are more likely to buy a new product if it has an original flavor or composition, according to a NielsenIQ survey. This emphasizes how crucial product innovation and distinctiveness are to drawing in and keeping customers.
In November 2023, Steris Pharma launched sterimmune diabetic protein powder is specifically formulated to meet the dietary needs of individuals with diabetes. These products are designed with stevia to provide protein without causing significant spikes in blood sugar levels. Consumers opt for protein powders that contain high-quality sources of protein, such as whey protein isolate, casein, or plant-based proteins like pea protein. These sources are often better tolerated and have a minimal impact on blood sugar levels.
Limited Awareness and Availability in Emerging Markets
The market expansion for stevia protein powder is severely hampered by the lack of availability and awareness in emerging areas. Although there is a growing global demand for plant-based protein supplements, there are some areas with restricted availability of these goods and poor knowledge of stevia protein powder as a dietary supplement alternative. This restriction is caused by some things, such as cultural preferences, a dearth of distribution channels, and a lack of marketing initiatives aimed at emerging regions.
Additionally, issues with distribution and retail infrastructure frequently restrict the availability of stevia protein powder products in emerging regions. Many times, there aren't enough specialty health food stores or internet sites that provide a large range of protein supplements-including stevia-sweetened ones. This restricts consumer access to these goods and makes it more difficult for rising economies to enter the market.
The global stevia protein powder market is segmented based on protein type, formulation, application, distribution channel, end-user and region.
The Surging Demand for Flavored Protein Powders
Some factors are driving the huge increase in the global market for flavored stevia protein powder. Customers may meet their taste preferences and add protein to their diets in a convenient and fun way with flavored stevia protein powder. Flavored stevia protein powder has become a popular option for people looking for healthier alternatives to regular protein supplements because of its wide variety of flavor options and natural sweetening qualities.
According to a consumer preferences survey conducted by Mintel, 65% of respondents expressed a preference for flavored protein powders over unflavored options. Among flavored protein powders, chocolate was identified as the most popular flavor, followed by vanilla and strawberry. Euromonitor International's market trends report on the sports nutrition industry highlighted a growing demand for natural and plant-based protein supplements.
The report noted that flavored stevia protein powders are gaining traction among health-conscious consumers seeking convenient and enjoyable ways to meet their nutritional needs. For instance, according to a study published by Food Science and Nutrition Technology, in Malaysia, around 73.7% of the consumers preferred flavored protein shakes, and 68.3% desired whey protein among supplement users exercising in the gym in 2021.
Increasing Trend of Overall Well-being among Asia-Pacific
The Asia-Pacific stevia protein powder market is expanding significantly due to some factors. Asia-Pacific customers are looking for natural, plant-based protein supplement substitutes as a result of a growing trend toward health and wellness. This trend is well-suited to stevia protein powder, which is made from plant sources and sweetened with real stevia extracts. It provides a clean-label, low-calorie, and sustainable protein option.
The growing health consciousness of consumers is driving up demand for stevia protein powder in the Asia-Pacific area. There is a growing consciousness of the significance of protein intake for general health and fitness due to the growing middle-class population, increased disposable incomes, and shifting dietary preferences toward better lifestyles. Consequently, customers are actively seeking out protein supplements that offer both nutritional benefits and natural ingredients.
China retained its position in 2022 due to the rising usage of protein in specialized products, such as infant nutrition, clinical diets, sports, and weight training. High-protein products have garnered considerable interest in China, and as of December 2022, 36% of Chinese citizens were interested in buying stevia-based high-protein powders. The growth will likely be driven by the increasing consumption of protein-fortified milkshakes and meal-replacement beverages.
The market for stevia protein powder has seen conflicting effects from the COVID-19 epidemic. On the one side, the epidemic has raised consumer consciousness about wellness and health, which has raised the market for functional foods and dietary supplements like stevia protein powders. Plant-based protein products with natural sweeteners like stevia saw a spike in demand during the pandemic as customers looked to support their immune systems and preserve general well-being.
However, the pandemic's effects on supply chains, logistics, and economic uncertainty have presented difficulties for suppliers and producers in the stevia protein powder business. Production and distribution have been impacted, resulting in supply shortages and price volatility in some places. These factors have also changed customer purchase behavior, delayed transportation, and fluctuated the availability of raw materials.
The global supply chain, including the market for stevia protein powder, is now significantly more uncertain and disrupted as a result of the ongoing conflict between Russia and Ukraine. Since Ukraine is a significant producer of stevia, any interruptions to the plant's growth, harvesting, or exportation from the area may have an effect on the cost and accessibility of stevia-based protein powder ingredients.
Furthermore, changes in import-export laws and currency exchange rates may result from geopolitical unrest and trade interruptions, which would have an impact on the international commerce of stevia protein powders and associated goods. Furthermore, the region's economic instability brought on by the war may have an effect on consumer spending power and the demand for high-end plant-based protein goods like stevia protein powders.
The major global players in the market include NOW Foods, Garden of Life, Orgain, Inc., RITS Lifesciences Private Limited., Sunwarrior, FoodStrong, Purely Inspired, Nutrova, Bodylogix and Kiwla.
The global stevia protein powder market report would provide approximately 78 tables, 90 figures, and 209 Pages.
Target Audience 2024
Market Size Analysis and Y-o-Y Growth Analysis (%), By Protein Type
Market Size Analysis and Y-o-Y Growth Analysis (%), By Protein Type
Market Size Analysis and Y-o-Y Growth Analysis (%), By Protein Type
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