ステビアパウダーの世界市場：2024～2031年

世界のステビアパウダーの市場規模は、2023年に5億1,220万米ドルに達し、2024～2031年の予測期間中にCAGR 9.2%で成長し、2031年には10億3,560万米ドルに達すると予測されています。

より健康的なライフスタイルを求める世界の動向と、肥満や糖尿病に対する懸念の高まりが、天然の低カロリー甘味料の需要を牽引しています。国際糖尿病連合（IDF）が発行したDiabetes Atlas 10th edition 2021によると、20～79歳の成人の糖尿病患者数は5億3,700万人と推定されています。2030年には世界中で6億4,300万人の糖尿病患者が発生し、2045年には7億8,300万人になると予測されています。

ステビアパウダーは、アスパルテームやスクラロースなどの人工甘味料に代わる天然の甘味料として、需要が急増しています。消費者は糖分を抑えた製品を積極的に求めており、食品・飲料メーカーがステビアパウダーを配合するよう促しています。消費者の嗜好がより健康的な選択肢にシフトし続けているため、これらの製品における甘味料としてのステビアパウダーの使用はさらに成長すると予想されます。

飲料セグメントは、世界ステビアパウダー市場で最大の市場シェアを占めています。同様に、アジア太平洋は、ステビア生産量の増加と天然成分に関する消費者の意識の高まりにより、最大の市場シェアを獲得し、ステビアパウダー市場を独占しています。

ダイナミクス

肥満率の上昇

FAOによると、2022年には25億人の成人（18歳以上）が過体重でした。そのうち8億9,000万人が肥満です。2022年には、18歳以上の成人の16％が肥満、43％が過体重となります。肥満が世界的に健康上の懸念事項として広まる中、個人は甘い食品・飲料の摂取を含め、食生活の選択に意識を向けるようになっています。

ステビアの葉から抽出されるステビアパウダーは、体重管理や砂糖摂取量の削減を目指す人々にとって魅力的なソリューションです。砂糖とは異なり、ステビアパウダーはカロリーゼロであるため、カロリー消費を抑制し、より健康的なライフスタイルを維持することを目指す個人にとって魅力的な選択肢となります。健康志向の消費者は、砂糖に関連する健康への悪影響なしに甘味を楽しむことができる天然の植物ベースの代替品として、ステビアにますます注目しています。

応用分野の拡大

ステビアパウダーは、食品・飲料、乳製品、ベーカリー製品、菓子類、栄養補助食品など、さまざまな食品・飲料製品において砂糖の代わりに使用することができます。砂糖のようなカロリーや健康への悪影響を伴わずに甘味を提供できるため、より健康的な選択肢を求める消費者の嗜好の変化に対応するため、製品の改良を検討している製造業者にとって特に魅力的です。

さらに、消費者が健康志向を強め、よりクリーンな表示と人工成分の少ない製品を求めるようになるにつれ、ステビアパウダーは天然かつ植物由来の甘味料として浮上してきました。通常の砂糖や非栄養性甘味料に比べ、ステビアは250～300倍近く甘く、カロリーやその他の欠点もないです。その結果、食品・飲料メーカーは健康志向の消費者にアピールするため、ステビアパウダーを配合するケースが増えています。

味覚プロファイルに関する懸念

ステビアパウダーは天然でカロリーゼロの甘味料として珍重される一方で、その味覚プロファイルが課題となることもあります。消費者の中には、ステビアには独特の後味があり、苦味や甘草のようだと感じる人もいます。この味覚プロファイルは、特定の消費者がステビアパウダーで甘味をつけた製品を選ぶことを躊躇させる可能性があり、特に味が重要な要素となる用途では、市場への浸透が制限されます。

メーカー各社は、消費者の健康とウェルネスの嗜好を満たすだけでなく、満足のいく官能体験も提供できる製品を作ろうと努力しています。しかし、ステビアパウダーの特徴である後味を和らげながら製品を配合することは、大きな課題となっています。製剤技術や風味マスキング戦略の進歩にもかかわらず、幅広い消費者層にアピールする味覚プロファイルの達成は、ステビア甘味製品の普及を阻む根強い障害となっています。

目次

目次

第1章 調査手法と調査範囲

第2章 定義と概要

第3章 エグゼクティブサマリー

第4章 市場力学

• 影響要因
  • 促進要因
    • 肥満率の増加
    • 応用分野の拡大
  • 抑制要因
    • 味覚プロファイルへの懸念
  • 機会
  • 影響分析

第5章 産業分析

• ポーターのファイブフォース分析
• サプライチェーン分析
• 価格分析
• 規制分析
• ロシア・ウクライナ戦争の影響分析
• DMIの見解

第6章 COVID-19分析

第7章 タイプ別

• 純粋ステビアエキス
• ステビアブレンド

第8章 用途別

• 飲料
• ベーカリー
• 卓上甘味料
• その他

第9章 エンドユーザー別

• 家庭用消費者
• 食品・飲料産業
• その他

第10章 流通チャネル別

• スーパーマーケット／ハイパーマーケット
• コンビニエンスストア
• eコマース
• その他

第11章 地域別

• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • イタリア
  • スペイン
  • その他の欧州
• 南米
  • ブラジル
  • アルゼンチン
  • その他の南米
• アジア太平洋
  • 中国
  • インド
  • 日本
  • オーストラリア
  • その他のアジア太平洋
• 中東・アフリカ

第12章 競合情勢

• 競合シナリオ
• 市況/シェア分析
• M&A分析

第13章 企業プロファイル

• SOPURE STEVIA
• RITS Lifesciences Private Limited
• Organic Gyaan
• Organic India Pvt. Ltd.
• Magicleaf Stevia
• Zanducare
• Jhanil Healthcare Pvt. Ltd.
• Stevia World
• AUM AGRI FREEZE FOODS
• Jaishreenath Herbals

第14章 付録

Overview

Global Stevia Powder Market reached US$ 512.2 million in 2023 and is expected to reach US$ 1,035.6 million by 2031, growing with a CAGR of 9.2% during the forecast period 2024-2031.

The global trend towards healthier lifestyles and growing concerns about obesity and diabetes have driven the demand for natural, low-calorie sweeteners. The Diabetes Atlas 10th edition 2021 published by the International Diabetes Federation (IDF) estimates that 537 million adults between the ages of 20 and 79 had diabetes. By 2030, there will be 643 million individuals worldwide with diabetes, and by 2045, there will be 783 million.

Stevia powder, being a natural alternative to artificial sweeteners like aspartame and sucralose, has witnessed a surge in demand. Consumers are actively seeking products with reduced sugar content, prompting food and beverage manufacturers to incorporate stevia powder into their formulations. As consumer preferences continue to shift towards healthier options, the use of stevia powder as a sweetening agent in these products is expected to grow further.

The beverage segment accounts largest market share in the global stevia powder market. Similarly, Asia-Pacific dominates the stevia powder market, capturing the largest market share due to the growing stevia production and rising consumer awareness about natural ingredients.

Dynamics

Rising Obesity Rates

According to FAO, 2.5 billion adults (18 years of age and above) were overweight in 2022. 890 million of them were obese at the time. In 2022, 16% of adults over the age of 18 were obese, and 43% of overweight people. With obesity becoming a prevalent health concern worldwide, individuals are becoming more conscious of their dietary choices, including the consumption of sugary foods and beverages.

Stevia powder, derived from the leaves of the stevia plant, presents an appealing solution for those looking to manage their weight or reduce their sugar intake. Unlike sugar, stevia powder is calorie-free, making it an attractive option for individuals aiming to control their calorie consumption and maintain a healthier lifestyle. Health-conscious consumers are increasingly turning to stevia as a natural, plant-based alternative that allows them to enjoy sweetness without the negative health consequences associated with sugar.

Expansion of Application Areas

Stevia powder can be used to replace sugar in a variety of food and beverage products, including beverages, dairy products, bakery items, confectionery, and dietary supplements. Its ability to provide sweetness without the added calories or adverse health effects associated with sugar makes it particularly appealing to manufacturers looking to reformulate their products to meet evolving consumer preferences for healthier options.

Furthermore, as consumers become more health-conscious and seek out products with cleaner labels and fewer artificial ingredients, stevia powder has emerged as a natural and plant-based sweetening solution. Compared to ordinary sugar (sucrose) and non-nutritive sweeteners, stevia is almost 250-300 times sweeter and has no calories or other drawbacks. As a result, food and beverage manufacturers are increasingly incorporating stevia powder into their formulations to appeal to health-conscious consumers.

Taste Profile Concerns

While stevia powder is prized for being a natural, zero-calorie sweetener, its taste profile can sometimes present challenges. Some consumers find that stevia has a distinct aftertaste, often described as bitter or licorice-like. This taste profile can deter certain consumers from choosing products sweetened with stevia powder, limiting its market penetration, particularly in applications where taste is a critical factor.

Manufacturers strive to create products that not only meet consumers' health and wellness preferences but also deliver a satisfying sensory experience. However, formulating products with stevia powder while mitigating its characteristic aftertaste poses a significant challenge. Despite advancements in formulation techniques and flavor masking strategies, achieving a taste profile that appeals to a broad consumer base remains a persistent obstacle to the widespread adoption of stevia-sweetened products.

Segment Analysis

The global stevia powder market is segmented based on type, application, end-user, distribution channel, and region.

Increasing Demand for Healthier Alternatives to Sugar-Sweetened Beverages

Beverages hold a significant share due to the widespread adoption of stevia as a natural sweetener in the beverage industry. As consumer preferences shift towards healthier alternatives to sugar-sweetened beverages, manufacturers are turning to stevia powder as a natural, zero-calorie sweetening solution. This trend is driven by growing concerns about obesity, diabetes, and other health issues associated with excessive sugar consumption, prompting beverage companies to reformulate their products to meet evolving consumer demands for healthier options.

In November 2023, Ocean Spray, a producer and marketer of fruit-based beverages, launched Ocean Spray Zero Sugar Juice Drinks are sweetened with stevia. The company's signature cranberry flavor and mixed berry are the two flavors of Ocean Spray Zero Sugar drinks that are currently offered. They're both "made with real fruit juice and stevia for sweetness and are a good source of vitamin C.

Geographical Penetration

Growing Health-Conscious Consumers in Asia-Pacific

With rising incomes and improved access to information, consumers across Asia-Pacific are becoming more health-conscious. Concerns about lifestyle-related diseases such as obesity and diabetes are driving individuals to seek healthier alternatives to sugar. According to the National Centre, China holds the top position globally with 140.9 million people affected by diabetes and India ranks 2nd with 74.2 million. Stevia powder's zero-calorie nature and perceived health benefits appeal to this demographic, fueling its adoption in various food and beverage products.

Asia-Pacific is a significant hub for stevia production, with countries like China leading the way in cultivation and processing. According to the Journal of Medicinal Plants Studies, 32,000 hectares of stevia are grown worldwide, with China accounting for the majority of the 75% of that total. This creates a great source for stevia powder contributing to the region's dominance in the market

COVID-19 Impact Analysis

The pandemic disrupted supply chains worldwide, affecting the sourcing and transportation of raw materials used in stevia powder production. Lockdown measures, restrictions on movement, and temporary closures of manufacturing facilities led to delays in production and distribution. Additionally, labor shortages and logistical challenges further hampered the supply chain, causing disruptions in the availability of stevia powder.

However, the pandemic prompted a shift in consumer behavior, with heightened awareness of health and wellness driving demand for natural and healthier food and beverage options. As consumers became increasingly health-conscious and sought products with reduced sugar content, the demand for stevia powder surged. Stevia's status as a natural, zero-calorie sweetener appealed to health-conscious consumers looking to maintain a balanced diet and manage their weight during the pandemic.

Russia-Ukraine War Impact Analysis

The conflict in the region has disrupted agricultural activities, such as planting, harvesting, and transportation, leading to uncertainties in the availability and pricing of raw materials used in the production of stevia powder and other food products. The war disrupted trade flows and logistics networks, affecting the movement of goods and commodities including stevia-based products.

By Type

• Pure Stevia Extract
• Stevia Blends

By Application

• Beverages
• Bakery
• Confectionery
• Tabletop Sweeteners
• Others

By End-User

• Household Consumers
• Food and Beverage Industry
• Others

By Distribution Channel

• Supermarkets/Hypermarkets
• Convenience Stores
• E-Commerce
• Others

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Rest of Europe
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
• Middle East and Africa

Key Developments

• In June 2023, Icon Foods launched SteviaSweet RM95. SteviaSweet RM95 is a powdered stevia extract that contains at least 95% Rebaudioside M (Reb M) and has no bitter flavors.
• In July 2021, Layn Natural Ingredients, a Botanical extracts company, announced to invest $148 million to construct a new production facility that can process 4,000 mt of stevia leaf extract annually.
• In June 2023, Wisdom Natural Brands, a sugar substitute brand in the natural channel, launched three 50% reduced calorie sugars and two zero-calorie sweeteners to its SweetLeaf product range. SweetLeaf Indulge Zero Calorie All-Purpose Sweeteners, one of the product lines, a sugar substitute, which comes in granular and powder form, are manufactured entirely of natural substances such as stevia leaf extract, allulose, inulin, and monk fruit extract.

Competitive Landscape

The major global players in the market include SOPURE STEVIA, RITS Lifesciences Private Limited, Organic Gyaan, Organic India Pvt. Ltd., Magicleaf Stevia, Zanducare, Jhanil Healthcare Pvt. Ltd., Stevia World, AUM AGRI FREEZE FOODS, Jaishreenath Herbals

Why Purchase the Report?

• To visualize the global stevia powder market segmentation based on type, application, end-user, distribution channel, and region as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of stevia powder market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as Excel consisting of key products of all the major players.

The global stevia powder market report would provide approximately 62 tables, 53 figures, and 209 Pages.

Target Audience 2024

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies

Table of Contents

Table of Contents

1.Methodology and Scope

• 1.1.Research Methodology
• 1.2.Research Objective and Scope of the Report

2.Definition and Overview

3.Executive Summary

• 3.1.Snippet By Type
• 3.2.Snippet by Application
• 3.3.Snippet by End-User
• 3.4.Snippet by Distribution Channel
• 3.5.Snippet by Region

4.Dynamics

• 4.1.Impacting Factors
  • 4.1.1.Drivers
    • 4.1.1.1.Increasing Obesity Rates
    • 4.1.1.2.Expansion of Application Areas
  • 4.1.2.Restraints
    • 4.1.2.1.Taste Profile Concerns
  • 4.1.3.Opportunity
  • 4.1.4.Impact Analysis

5.Industry Analysis

• 5.1.Porter's Five Force Analysis
• 5.2.Supply Chain Analysis
• 5.3.Pricing Analysis
• 5.4.Regulatory Analysis
• 5.5.Russia-Ukraine War Impact Analysis
• 5.6.DMI Opinion

6.COVID-19 Analysis

• 6.1.Analysis of COVID-19
  • 6.1.1.Scenario Before COVID
  • 6.1.2.Scenario During COVID
  • 6.1.3.Scenario Post COVID
• 6.2.Pricing Dynamics Amid COVID-19
• 6.3.Demand-Supply Spectrum
• 6.4.Government Initiatives Related to the Market During Pandemic
• 6.5.Manufacturers Strategic Initiatives
• 6.6.Conclusion

7.By Type

• 7.1.Introduction
  • 7.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 7.1.2.Market Attractiveness Index, By Type
• 7.2.Pure Stevia Extract*
  • 7.2.1.Introduction
  • 7.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
• 7.3.Stevia Blends

8.By Application

• 8.1.Introduction
  • 8.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 8.1.2.Market Attractiveness Index, By Application
• 8.2.Beverages*
  • 8.2.1.Introduction
  • 8.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
• 8.3.Bakery

Confectionery

• 8.4.Tabletop Sweeteners
• 8.5.Others

9.By End-User

• 9.1.Introduction
  • 9.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
  • 9.1.2.Market Attractiveness Index, By End-User
• 9.2.Household Consumers*
  • 9.2.1.Introduction
  • 9.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
• 9.3.Food and Beverage Industry
• 9.4.Others

10.By Distribution Channel

• 10.1.Introduction
  • 10.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.1.2.Market Attractiveness Index, By Distribution Channel
• 10.2.Supermarkets/Hypermarkets*
  • 10.2.1.Introduction
  • 10.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
• 10.3.Convenience Stores
• 10.4.E-Commerce
• 10.5.Others

11.By Region

• 11.1.Introduction
  • 11.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
  • 11.1.2.Market Attractiveness Index, By Region
• 11.2.North America
  • 11.2.1.Introduction
  • 11.2.2.Key Region-Specific Dynamics
  • 11.2.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 11.2.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 11.2.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
  • 11.2.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 11.2.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 11.2.7.1.U.S.
    • 11.2.7.2.Canada
    • 11.2.7.3.Mexico
• 11.3.Europe
  • 11.3.1.Introduction
  • 11.3.2.Key Region-Specific Dynamics
  • 11.3.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 11.3.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 11.3.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
  • 11.3.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 11.3.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 11.3.7.1.Germany
    • 11.3.7.2.UK
    • 11.3.7.3.France
    • 11.3.7.4.Italy
    • 11.3.7.5.Spain
    • 11.3.7.6.Rest of Europe
• 11.4.South America
  • 11.4.1.Introduction
  • 11.4.2.Key Region-Specific Dynamics
  • 11.4.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 11.4.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 11.4.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
  • 11.4.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 11.4.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 11.4.7.1.Brazil
    • 11.4.7.2.Argentina
    • 11.4.7.3.Rest of South America
• 11.5.Asia-Pacific
  • 11.5.1.Introduction
  • 11.5.2.Key Region-Specific Dynamics
  • 11.5.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 11.5.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 11.5.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
  • 11.5.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 11.5.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 11.5.7.1.China
    • 11.5.7.2.India
    • 11.5.7.3.Japan
    • 11.5.7.4.Australia
    • 11.5.7.5.Rest of Asia-Pacific
• 11.6.Middle East and Africa
  • 11.6.1.Introduction
  • 11.6.2.Key Region-Specific Dynamics
  • 11.6.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 11.6.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 11.6.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
  • 11.6.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

12.Competitive Landscape

• 12.1.Competitive Scenario
• 12.2.Market Positioning/Share Analysis
• 12.3.Mergers and Acquisitions Analysis

13.Company Profiles

• 13.1.SOPURE STEVIA*
  • 13.1.1.Company Overview
  • 13.1.2.Product Portfolio and Description
  • 13.1.3.Financial Overview
  • 13.1.4.Key Developments
• 13.2.RITS Lifesciences Private Limited
• 13.3.Organic Gyaan
• 13.4.Organic India Pvt. Ltd.
• 13.5.Magicleaf Stevia
• 13.6.Zanducare
• 13.7.Jhanil Healthcare Pvt. Ltd.
• 13.8.Stevia World
• 13.9.AUM AGRI FREEZE FOODS
• 13.10.Jaishreenath Herbals

LIST NOT EXHAUSTIVE

14.Appendix

• 14.1.About Us and Services
• 14.2.Contact Us