スープ市場規模：タイプ別、包装タイプ別、流通チャネル別、地域別、2026～2032年

スープ市場の評価-2026-2032

すぐに食べられて便利な食品への嗜好の高まりが、スープ業界の重要な動向となっています。調理のしやすさ、栄養価の高さ、手軽な食事ソリューションを提供できることなどから、消費者はますますスープを好むようになっています。こうして、便利なスープ製品の採用が業界の価値を急上昇させ、2024年には161億米ドルを突破し、2032年には200億8,000万米ドルに達すると予測されています。

お湯だけでできるインスタントスープなど、簡単に調理できるスープオプションに対する需要の高まりが、この拡大を推進する上で重要な役割を果たしています。健康志向の高まりと相まって、利便性はスープ産業を2026年から2032年までCAGR 2.80%で推進すると予想されます。

スープ市場定義／概要

スープは一般的に、野菜、肉、穀物などの材料を水、スープ、ブイヨンで煮込んで作る液体ベースの食品です。生、缶詰、脱水、インスタントなど様々な形態があり、便利で栄養価の高い食事の選択肢を提供します。スープは世界中の家庭、レストラン、カフェテリアでよく食べられています。調理法によって、前菜、副菜、主食として提供されます。病院、学校、航空会社などの施設でも、消化の良さと汎用性の高さからスープが利用されています。

スープは、最小限の準備で素早く栄養価の高い食事を提供できることから好まれています。また、ビーガン、グルテンフリー、低脂肪、高タンパクなど、さまざまな食事嗜好に対応しています。インスタントスープはその利便性で人気があり、缶入りスープは保存期間が長く、保存や非常用に最適です。スープは、免疫力を高めたり消化を助けたりといった健康上の利点があります。

スープ業界の未来は革新にあり、メーカーはオーガニック、植物性、機能性スープに注目しています。消費者の健康志向が高まるにつれ、クリーン・ラベルで栄養価の高いスープの需要が高まると予想されます。パッケージングと保存における技術の先進化は市場の成長をさらに促進し、スープが現代的な食生活と伝統的な食生活の両方における主食であり続けることを確実なものにすると思われます。

健康意識の高まりはスープ市場の成長をどのように促進するか？

消費者の健康意識の高まりが、栄養価の高いスープの需要を大きく押し上げています。現在では、健康的なライフスタイルを維持するために、低カロリー、オーガニック、高タンパク質の食品を好む人が多いです。これを受けて、メーカーはグルテンフリー、乳製品不使用、減塩など、こうした健康志向のニーズに応えるスープを発売しています。レンズ豆、キヌア、野菜などのスーパーフードをふんだんに使ったスープは、その健康効果の高さから人気を集めています。米国疾病予防管理センター（CDC）の報告によると、米国成人の49.1％が過去12ヶ月以内に減量に課題しており（2013～2016年のデータ）、より健康的な食習慣に強い注目が集まっていることを示しています。

人工添加物や保存料を含まない透明な成分表を持つクリーンラベル製品へのシフトは、より健康的な選択肢を求める消費者の嗜好と一致しています。特にCOVID-19の大流行を受け、免疫力の重要性に対する認識が高まるにつれ、ショウガ、ウコン、ハーブなど免疫力を高める成分を含む機能性スープの需要も急増しています。この動向は、健康意識の高まりがスープを単なる快適な食べ物からバランスの取れた食生活に欠かせない要素へと変化させ、業界の成長を牽引していることを浮き彫りにしています。

原材料コストの上昇はスープ市場にどのような課題をもたらすか？

原材料コストの上昇はスープ業界にとって大きな課題であり、利益率に直接影響を与えます。野菜、スパイス、肉、穀物などの主要原材料は、季節変動、輸送コスト、世界のサプライチェーンの混乱などの要因により価格が変動しやすいです。原料価格が上昇すると、生産者は製品価格を上げて需要を減らすか、コストを吸収して利益を減らすかのジレンマに直面します。

この課題に対処するため、企業はいくつかの戦略を採用しています。一般的なアプローチのひとつは、サプライヤーを分散させ、単一の供給元への依存度を下げることです。こうすることで、あるサプライヤーの価格が上昇しても、代替の選択肢が利用できるようになります。品質を落とすことなく、より手ごろな食材や地元産の食材を使うようにレシピを見直すことで、コスト上昇を抑えることができます。また、多くの企業がサプライチェーンの最適化に注力し、無駄を省き、物流を改善し、農家から直接食材を調達しています。付加価値のあるプレミアム製品を導入することで、メーカーは価格上昇を正当化し、変化する消費者の期待に応えながらコストとのバランスをとることができます。これらの戦略は、原材料費の変動にもかかわらず、スープ会社が競争力を維持するのに役立ちます。

目次

第1章 イントロダクション

• 市場の定義
• 市場セグメンテーション
• 調査手法

第2章 エグゼクティブサマリー

• 主な調査結果
• 市場概要
• 市場ハイライト

第3章 市場概要

• 市場規模と成長の可能性
• 市場動向
• 市場促進要因
• 市場抑制要因
• 市場機会
• ポーターのファイブフォース分析

第4章 スープ市場：タイプ別

• 缶詰／保存スープ
• チルドスープ
• 脱水スープ
• 冷凍スープ
• インスタントスープ

第5章 スープ市場：包装タイプ別

• 缶入りスープ
• パウチ入りスープ

第6章 スープ市場：流通チャネル別

• スーパーマーケット／ハイパーマーケット
• コンビニエンスストア
• オンライン

第7章 地域分析

• 北米
• 米国
• カナダ
• メキシコ
• 欧州
• 英国
• ドイツ
• フランス
• イタリア
• アジア太平洋
• 中国
• 日本
• インド
• オーストラリア
• ラテンアメリカ
• ブラジル
• アルゼンチン
• チリ
• 中東・アフリカ
• 南アフリカ
• サウジアラビア
• アラブ首長国連邦

第8章 市場力学

• 市場促進要因
• 市場抑制要因
• 市場機会
• COVID-19の市場への影響

第9章 競合情勢

• 主要企業
• 市場シェア分析

第10章 企業プロファイル

• Campbell's
• Progresso
• Knorr
• Amy's Kitchen
• Heinz
• Pacific Foods
• Panera Bread
• Imagine Foods
• Wolfgang Puck
• Swanson

第11章 市場の展望と機会

• 新興技術
• 今後の市場動向
• 投資機会

第12章 付録

• 略語リスト
• 出典と参考文献

Soup Market Valuation - 2026-2032

The growing preference for ready-to-eat and convenient food products has become a significant trend in the soup industry. Consumers increasingly favor soups due to their ease of preparation, nutritional value, and ability to provide a quick meal solution. Thus, the adoption of convenient soup products surged the industry's value, surpassing 16.1 Billion in 2024, and is projected to reach USD 20.08 Billion by 2032.

The rising demand for easy-to-prepare soup options, such as instant soups requiring only hot water, plays a crucial role in driving this expansion. The convenience factor coupled with the increasing focus on health and wellness is expected to propel the soup industry at a CAGR of 2.80% from 2026 to 2032.

Soup Market: Definition/ Overview

Soup is a liquid-based food typically made by boiling ingredients such as vegetables, meat, and grains in water, broth, or stock. It comes in various forms, including fresh, canned, dehydrated, and instant varieties, offering a convenient and nourishing meal option. Soups are commonly consumed in households, restaurants, and cafeterias worldwide. They are served as appetizers, side dishes, or main meals, depending on the preparation. Institutions like hospitals, schools, and airlines also rely on soups due to their digestibility and versatility.

Soups are favored for their ability to provide a quick, nutritious meal with minimal preparation. They cater to various dietary preferences, offering options such as vegan, gluten-free, low-fat, and high-protein variants. Instant soups are popular for their convenience, while canned soups ensure long shelf life, making them ideal for storage and emergencies. Soups offer health benefits, such as boosting immunity and aiding digestion.

The future of the soup industry lies in innovation, with manufacturers focusing on organic, plant-based, and functional soups. As consumers become more health-conscious, the demand for clean-label and nutritious soups is expected to rise. Technological advancements in packaging and preservation will further drive market growth, ensuring soups remain a staple in both modern and traditional diets.

How Does Rising Health Awareness Drive the Growth of the Soup Market?

Rising health awareness among consumers has significantly boosted the demand for soups with nutritional benefits. Many individuals now prefer low-calorie, organic, and high-protein foods to maintain a healthy lifestyle. In response, manufacturers are introducing soups that cater to these health-conscious needs, such as gluten-free, dairy-free, and low-sodium variants. Soups enriched with superfoods like lentils, quinoa, and vegetables are gaining popularity for their perceived health benefits. The Centers for Disease Control and Prevention (CDC) reports that 49.1% of U.S. adults tried to lose weight within the last 12 months (2013-2016 data), indicating a strong focus on healthier eating habits.

The shift towards clean-label products, with transparent ingredient lists free from artificial additives or preservatives, aligns with consumer preferences for healthier options. As people become more aware of the importance of immunity, especially in the wake of the COVID-19 pandemic, functional soups with immune-boosting ingredients such as ginger, turmeric, and herbs have also surged in demand. This trend highlights how rising health awareness is transforming soups from simple comfort foods into essential components of a balanced diet, driving the industry's growth.

How do Rising Raw Material Costs Pose a Challenge to the Soup Market?

Rising raw material costs are a significant challenge for the soup industry, directly impacting profit margins. Key ingredients like vegetables, spices, meat, and grains are prone to price fluctuations due to factors such as seasonal changes, transportation costs, and global supply chain disruptions. When ingredient prices rise, producers face the dilemma of either increasing product prices which can reduce demand, or absorbing the costs, which may erode profits.

To manage this challenge, companies adopt several strategies. One common approach is diversifying suppliers to reduce dependency on any single source. This ensures that if prices rise from one supplier, alternative options are available. Reformulating recipes to use more affordable or locally sourced ingredients without compromising quality can mitigate rising costs. Many companies are also focusing on supply chain optimization reducing waste, improving logistics, and sourcing ingredients directly from farmers. Introducing premium products with added value allows manufacturers to justify higher prices, balancing costs while meeting changing consumer expectations. These strategies can help soup companies remain competitive despite fluctuating raw material costs.

Category-Wise Acumens

How the Convenience and Versatility Surge the Growth of the Instant Segment?

The instant segment is poised for substantial growth, driven by its convenience, versatility, and evolving consumer preferences. The segment offers a variety of options such as poached soup, quick soup, and packet soup, all of which boast significantly reduced cooking times compared to traditional soup varieties. This convenience aligns perfectly with the fast-paced lifestyles of modern consumers, contributing to a high CAGR for the segment.

The rise in sales of instant soups is also supported by the growing appeal of instant soupy noodles, a hybrid product that merges convenience with comfort food. Consumer preferences and purchasing patterns have become critical to the market's expansion, with increasing demand for innovative and flavorful options. In response, manufacturers are diversifying their offerings by launching instant soups in a wide range of flavors, including regional and exotic formulations, to cater to diverse taste preferences.

Additionally, health-conscious consumers are seeking nutrient-rich and low-calorie instant soup options, prompting producers to introduce healthier variants. The combination of convenience, variety, and strategic product innovation ensures that the instant soup segment will continue to dominate the soup market in the coming years.

How Wide Consumer Preference and Popularity Surge the Growth of Supermarkets/Hypermarkets Segment?

The supermarkets and hypermarkets segment emerged as the dominant distribution channel in the soup market, driven by their ability to cater to a wide range of consumer preferences and demands. These retail formats provide a one-stop shopping experience, offering an extensive selection of soups under one roof, from traditional canned varieties to contemporary options such as organic, gluten-free, and international flavors. By presenting a vast array of brands and nutritional choices, supermarkets and hypermarkets meet consumers' diverse dietary needs and preferences, making them a preferred shopping destination.

The convenience factor is pivotal, especially for busy individuals and families who appreciate the ease of finding fresh and packaged soup options in one accessible location. These stores are strategically located in urban and suburban areas, making them easily accessible to a broad consumer base. Additionally, their spacious layouts and organized product displays enhance the shopping experience by allowing customers to compare brands and prices effortlessly.

Promotional deals and discounts play a significant role in boosting soup sales in these retail formats. Offers such as buy-one-get-one-free, bundle deals, and loyalty rewards not only attract cost-conscious consumers but also encourage bulk purchasing. This competitive pricing strategy strengthens the dominance of supermarkets and hypermarkets in the soup market, ensuring their continued growth and popularity.

Country/Region-wise Acumens

How is the Demand for Soups Evolving in the North American Region, And What Factors Are Driving Market Growth?

In North America, the soup market is experiencing steady growth, driven by changing consumer preferences for convenient and healthier food options. According to the U.S. Bureau of Labor Statistics, 82.9% of employed persons worked on weekdays in 2020, indicating a high demand for quick meal solutions. The Food Industry Association (FMI) reports that 55% of consumers are eating more meals at home compared to before the pandemic, with convenience being a key factor. A study by the NPD Group found that in-home soup consumption increased by 9% in 2020, with a significant portion attributed to easy-to-prepare options. The rise in demand for ready-to-eat and on-the-go meals aligns with the busy lifestyles of working professionals and students. The popularity of soups as comfort foods during colder seasons boosts their consumption.

Health-conscious consumers are gravitating towards organic, low-sodium, and plant-based soups, reflecting a broader trend toward wellness. Manufacturers are also focusing on innovative flavors and packaging, such as pouched and single-serve options, to meet evolving tastes and portion control preferences. The trend towards premium and functional soups, enriched with proteins and superfoods, is shaping market dynamics. The increased presence of soups in retail channels and online platforms, coupled with promotional strategies, is driving higher product visibility and accessibility.

What Factors are Contributing to the Growing Demand for Soups in The Asia Pacific Region?

The demand for soups in the Asia Pacific region is anticipated to experience significant growth owing to changing dietary preferences and increasing awareness of health and wellness. With a growing middle-class population, consumers are looking for nutritious yet convenient meal options, which has spurred interest in packaged soups. The trend toward urbanization and busier lifestyles is also driving demand for ready-to-eat products.

Local flavors and traditional soups, such as miso soup in Japan or herbal soups in China, are being incorporated into modern packaging, appealing to both domestic and global markets. The region's increasing focus on plant-based and vegan diets has led manufacturers to introduce soups made from organic and natural ingredients. The rise of e-commerce and retail expansion has further boosted the availability of soups, making them accessible to consumers in both urban and rural areas. With rising disposable incomes and a growing preference for healthy, convenient foods, the Asia Pacific soup market is expected to witness robust growth in the coming years.

Competitive Landscape

The competitive landscape of the Soup Market is dynamic and constantly evolving. New players are entering the market, and existing players are investing in research and development to maintain their competitive edge. The market is characterized by intense competition, rapid technological advancements, and a growing demand for innovative and efficient solutions.

The organizations are focusing on innovating their product line to serve the vast population in diverse regions. Some of the prominent players operating in the soup market include:

• Campbell's
• Progresso
• Knorr
• Amy's Kitchen
• Heinz
• Pacific Foods
• Panera Bread
• Imagine Foods
• Wolfgang Puck
• Swanson

Latest Developments:

• In March 2021, Soupologie, a UK-based fresh soup-producing company, announced the launch of three new Vitamin D-enriched soups. The new products were fresh plant-based soups enriched with a vegan source of Vitamin D3 and provided at least 50% of the recommended daily intake in one 300g serving.
• In January 2021, IMCD, one of the leading distributors of specialty chemicals and ingredients, announced the launch of an ultra-high temperature (UHT) pasteurization laboratory in Indonesia to strengthen its regional technical footprint. This new facility was designed to support complex ingredient formulations in the application of soups, dairy, and beverages.
• In September 2020, Gardein announced the launch of the first canned soups to feature plant-based meat. The vegan soups were available in five varieties, including Plant-Based Chicken & Rice, Plant-Based Minestrone & Sausage, Plant-Based Chicken Noodles, Plant-Based Beef & Vegetable, and Plant-Based Sausage Gumbo.

Soup Market, By Category

• Type:
• Instant
• Canned
• Dehydrated
• Chilled
• Packaging Type:
• Canned soups
• Pouched soups
• Distribution Channel:
• Supermarkets/Hypermarkets
• Convenience stores
• Online Retail
• Region:
• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

TABLE OF CONTENTS

1. Introduction

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Soup Market, By Product Type

• Canned/preserved soups
• Chilled soups
• Dehydrated soups
• Frozen soups
• Instant soups

5. Soup Market, By Packaging Type

• Canned soups
• Pouched soups

6. Soup Market, By Distribution Channel

• Supermarkets/hypermarkets
• Convenience stores
• Online

7. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

8. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

9. Competitive Landscape

• Key Players
• Market Share Analysis

10. Company Profiles

• Campbell's
• Progresso
• Knorr
• Amy's Kitchen
• Heinz
• Pacific Foods
• Panera Bread
• Imagine Foods
• Wolfgang Puck
• Swanson

11. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

12. Appendix

• List of Abbreviations
• Sources and References