Product Code: GVR-2-68038-158-0
U.S. Soup Market Growth & Trends:
The U.S. soup market size is expected to reach USD 5.93 billion by 2030, registering a CAGR of 3.1% from 2025 to 2030, according to a new report by Grand View Research, Inc. Rising awareness about leading a healthy and active lifestyle is expected to propel the demand for the product over the forecast period.
Health benefits offered through the consumption of soup are expected to drive the growth of the industry. High water content in the soup results in a decrease in calorie intake, which helps weight reduction. In addition, the introduction of customized products such as low sodium and gluten-free soups is also boosting the growth of the industry.
The industry exhibits the introduction of a number of soups and broths with added minerals and vegetables in a bid to improve the nutrition of the product. The products are also being promoted with high advertisement expenditure in a bid to increase product sales and revive the dwindling industry growth in the economy.
The rise of e-commerce portals results in ease in the product purchase with companies offering price discounts to their consumers. In addition, the product has registered an increase in demand from the on-trade distribution channel such as restaurants and hospitality chains. The fluctuating cost of raw materials is anticipated to affect industry growth.
The industry exhibits the presence of major manufacturers operating their business by leveraging an extensive product portfolio and distribution network. The major players in the industry are engaged in expanding their business through mergers and acquisitions. The companies also offer discounts and other offers in order to attract more consumers.
U.S. Soup Market Report Highlights:
- RTE wet soups dominated the market with the largest revenue share of 28.8% in 2024. The convenience of RTE wet soups, which require minimal preparation and can be consumed directly from the packaging, appeals to consumers with busy lifestyles.
- Refrigerated/frozen soup is expected to grow at the fastest CAGR of 8.9% over the forecast period. The increasing demand for convenient and high-quality meal options is a major driver, as consumers seek out soups that offer fresh ingredients and superior taste.
- The retail channel dominated the market with the largest revenue share in 2024. Retail stores, including supermarkets, hypermarkets, and grocery stores, are the primary points of purchase for soups, offering consumers a wide variety of options in terms of brands, flavors, and types.
- The online channel is expected to grow at the fastest CAGR over the forecast period. The increasing adoption of e-commerce platforms and the convenience of online shopping play a significant role, allowing consumers to browse, compare, and purchase soup products from the comfort of their homes.
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Market Definition
- 1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
- 1.4. Information Analysis
- 1.4.1. Data Analysis Models
- 1.5. Market Formulation & Data Visualization
- 1.6. Data Validation & Publishing
Chapter 2. Executive Summary
- 2.1. Market Snapshot
- 2.2. Segment Snapshot
- 2.3. Competitive Landscape Snapshot
Chapter 3. U.S. Soup Market Variables, Trends & Scope
- 3.1. Market Lineage Outlook
- 3.1.1. Parent Market Outlook
- 3.1.2. Related Market Outlook
- 3.2. Industry Value Chain Analysis
- 3.2.1. Profit Margin Analysis (Industry-level)
- 3.3. Market Dynamics
- 3.3.1. Market Driver Analysis
- 3.3.2. Market Restraint Analysis
- 3.3.3. Market Opportunities
- 3.3.4. Market Challenges
- 3.4. Industry Analysis Tools
- 3.4.1. Porter's Five Forces Analysis
- 3.5. Market Entry Strategies
Chapter 4. Consumer Behavior Analysis
- 4.1. Demographic Analysis
- 4.2. Consumer Trends and Preferences
- 4.3. Factors Affecting Buying Decision
- 4.4. Consumer Product Adoption
- 4.5. Observations & Recommendations
Chapter 5. U.S. Soup Market: Product Estimates & Trend Analysis
- 5.1. U.S. Soup Market, By Product: Key Takeaways
- 5.2. Product Movement Analysis & Market Share, 2024 & 2030
- 5.3. Market Estimates & Forecasts, By Product, 2018 - 2030 (USD Million)
- 5.3.1. RTE Wet Soups
- 5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.2. Condensed Wet Soups
- 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.3. Dry Soup
- 5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.4. Wet Broth/Stock
- 5.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.5. Refrigerated/ Frozen Soup
- 5.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
Chapter 6. U.S. Soup Market: Distribution Channel Estimates & Trend Analysis
- 6.1. U.S. Soup Market, By Distribution Channel: Key Takeaways
- 6.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
- 6.3. Market Estimates & Forecasts, By Distribution Channel, 2018 - 2030 (USD Million)
- 6.3.1. Retail
- 6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.2. Online
- 6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.3. Food Service
- 6.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
Chapter 7. U.S. Soup Market: Competitive Analysis
- 7.1. Recent Developments & Impact Analysis, by Key Market Participants
- 7.2. Company Categorization
- 7.3. Participant's Overview
- 7.4. Financial Performance
- 7.5. Product Benchmarking
- 7.6. Company Market Share Analysis, 2024 (%)
- 7.7. Company Heat Map Analysis
- 7.8. Strategy Mapping
- 7.9. Company Profiles
- 7.9.1. The Campbell's Company
- 7.9.1.1. Company Overview
- 7.9.1.2. Financial Performance
- 7.9.1.3. Product Portfolios
- 7.9.1.4. Strategic Initiatives
- 7.9.2. Kellanova
- 7.9.2.1. Company Overview
- 7.9.2.2. Financial Performance
- 7.9.2.3. Product Portfolios
- 7.9.2.4. Strategic Initiatives
- 7.9.3. PepsiCo
- 7.9.3.1. Company Overview
- 7.9.3.2. Financial Performance
- 7.9.3.3. Product Portfolios
- 7.9.3.4. Strategic Initiatives
- 7.9.4. Nestle
- 7.9.4.1. Company Overview
- 7.9.4.2. Financial Performance
- 7.9.4.3. Product Portfolios
- 7.9.4.4. Strategic Initiatives
- 7.9.5. General Mills Inc.
- 7.9.5.1. Company Overview
- 7.9.5.2. Financial Performance
- 7.9.5.3. Product Portfolios
- 7.9.5.4. Strategic Initiatives
- 7.9.6. The Kraft Heinz Company
- 7.9.6.1. Company Overview
- 7.9.6.2. Financial Performance
- 7.9.6.3. Product Portfolios
- 7.9.6.4. Strategic Initiatives
- 7.9.7. Hain Celestial Group
- 7.9.7.1. Company Overview
- 7.9.7.2. Financial Performance
- 7.9.7.3. Product Portfolios
- 7.9.7.4. Strategic Initiatives
- 7.9.8. Cargill, Incorporated
- 7.9.8.1. Company Overview
- 7.9.8.2. Financial Performance
- 7.9.8.3. Product Portfolios
- 7.9.8.4. Strategic Initiatives
- 7.9.9. Con Agra Brands, Inc.
- 7.9.9.1. Company Overview
- 7.9.9.2. Financial Performance
- 7.9.9.3. Product Portfolios
- 7.9.9.4. Strategic Initiatives
- 7.9.10. Greencore
- 7.9.10.1. Company Overview
- 7.9.10.2. Financial Performance
- 7.9.10.3. Product Portfolios
- 7.9.10.4. Strategic Initiatives