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SaaS型顧客関係管理（CRM）の世界市場規模：用途別、地域別、範囲および予測

Global SaaS Customer Relationship Management (CRM) Market Size By Application (Retail, Manufacturing, Telecom And IT), By Geographic Scope And Forecast

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英文 202 Pages
納期
2～3営業日
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SaaS型顧客関係管理（CRM）の世界市場規模：用途別、地域別、範囲および予測
出版日: 2025年05月09日
発行: Verified Market Research
ページ情報: 英文 202 Pages
納期: 2～3営業日
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概要

SaaS型顧客関係管理（CRM）の市場規模と予測

SaaS型顧客関係管理（CRM）市場規模は、2024年に477億1,000万米ドルと評価され、2026年から2032年の予測期間中に12.93％のCAGRで成長し、2032年には1,569億8,000万米ドルに達すると予測されます。

中小企業によるSaaS型CRMの採用拡大と、クラウドベースのオファリングの採用拡大が、市場の成長を促進する要因となっています。世界のSaaS型顧客関係管理（CRM）市場レポートは、市場の全体的な評価を提供します。主要セグメント、動向、市場促進要因、競合情勢、市場で大きな役割を果たしている要因などを包括的に分析しています。

世界のSaaS型顧客関係管理（CRM）市場の定義

SaaSとは、Software as a Serviceの略で、クラウドベースのソフトウェアを指します。SaaSは企業と顧客の関係を管理するために使用されます。SaaSはクラウドサーバー上で動作します。Software as a Serviceは、ソフトウェア・プロバイダによって保守、ホスティング、運用されます。データ・ストレージ・ソリューションに多くの資金を費やす必要がないため、ビジネスにとって便利です。ほとんどのSaaSはサブスクリプション・ベース・モデルです。小売、銀行、通信、その他の業界からのSaaS CRM分析の売上。最新のSaaSソフトウェアはクロスプラットフォームで、企業データへの24時間365日のアクセスを提供します。つまり、ユーザーはラップトップ、タブレット、携帯電話などのデバイスで同じデータを見ることができます。

世界のSaaS型顧客関係管理（CRM）市場概要

市場成長の主な要因は、中小企業によるSaaS型CRMの採用拡大と、クラウドベースのオファリングの採用拡大です。クラウドベースのCRMソリューションに対する需要の高まりは、その低コストと導入の容易さによるものです。中小企業によるSaaS型CRMの採用増加は、その拡張性、柔軟性、手頃な価格によるものです。顧客エンゲージメントを向上させるために、チャネルを横断して顧客データとインタラクションを管理する必要性が高まっています。

企業におけるデジタルトランスフォーメーションの動向は、CRMソリューションの需要を高めるでしょう。こうしたメリットにより、世界中の企業がクラウドベースのアプリケーションを採用するようになるでしょう。CRM、販売管理、人事管理、財務管理などのSaaSアプリケーションを採用することで、クラウドコンピューティング戦略への投資が増加し、市場の成長が見込まれます。

目次

第1章 世界のSaaS型顧客関係管理（CRM）市場のイントロダクション

  • 市場概要
  • 調査範囲
  • 前提条件

第2章 エグゼクティブサマリー

第3章 VERIFIED MARKET RESEARCHの調査手法

  • データマイニング
  • バリデーション
  • 一次資料
  • データソース一覧

第4章 世界のSaaS型顧客関係管理（CRM）市場の展望

  • 概要
  • 市場力学
    • 促進要因
    • 抑制要因
    • 機会
  • ポーターのファイブフォースモデル

第5章 SaaS型顧客関係管理（CRM）の世界市場：用途別

  • 概要
  • 小売
  • BFSI-銀行、金融サービス、保険
  • 製造業
  • テレコムおよびIT
  • その他

第6章 SaaS型顧客関係管理（CRM）の世界市場：地域別

  • 概要
  • 北米
    • 米国
    • カナダ
    • メキシコ
  • 欧州
    • ドイツ
    • 英国
    • フランス
    • その他欧州
  • アジア太平洋
    • 中国
    • 日本
    • インド
    • その他アジア太平洋地域
  • 世界のその他の地域
    • ラテンアメリカ
    • 中東・アフリカ

第7章 世界のSaaS型顧客関係管理（CRM）市場の競合情勢

  • 概要
  • 各社の市場ランキング
  • 主な発展戦略

第8章 企業プロファイル

  • SAP
  • Oracle
  • Salesforce.com
  • Amdocs
  • IBM
  • Lithium
  • Jive Inc.
  • ASSA ABLOY
  • Google

第9章 主な発展

  • 製品上市／開発
  • 合併と買収
  • 事業拡大
  • パートナーシップと提携

第10章 付録

  • 関連調査
目次
Product Code: 58882

SaaS Customer Relationship Management (CRM) Market Size And Forecast

SaaS Customer Relationship Management (CRM) Market size was valued at USD 47.71 Billion in 2024 and is projected to reach USD 156.98 Billion by 2032, growing at a CAGR of 12.93% during the forecast period 2026-2032.

The growing adoption of SaaS CRM by Small and medium-sized enterprises and the rising adoption of cloud-based offerings is the factor driving the market growth of the market. The Global SaaS Customer Relationship Management (CRM) Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

Global SaaS Customer Relationship Management (CRM) Market Definition

SaaS stands for Software as a Service, or cloud-based software. SaaS is used to manage corporate relationships with customers. SaaS runs on a cloud server. Software as a Service is maintained, hosted, and operated by the software provider. This is convenient for your business because you don't have to spend more capital on your data storage solution. Most SaaS is a subscription-based model. Sales of SaaS CRM analytics from retail, banking, telecommunications, and other industries. The latest SaaS software is cross-platform, providing 24/7 access to corporate data. This means that users can see the same data on devices such as laptops, tablets, and mobile phones.

Global SaaS Customer Relationship Management (CRM) Market Overview

The primary factors driving the market growth are the growing adoption of SaaS CRM by Small and medium-sized enterprises and the rising adoption of cloud-based offerings. The growing demand for cloud-based CRM solutions is due to their low cost and ease of implementation. SMEs' increased adoption of SaaS CRM is due to its scalability, flexibility, and affordability. There is an increasing need to manage customer data and interactions across channels to improve customer engagement.

The rising digital transformation trend in enterprises will enhance the demand for CRM solutions. These benefits will encourage companies around the globe to adopt cloud-based applications. Adopting SaaS applications such as CRM, sales management, HRM, and financial management as an investment in cloud computing strategies increases, which will increase the market growth of the market.

Global SaaS Customer Relationship Management (CRM) Market: Segmentation Analysis

The Global SaaS Customer Relationship Management (CRM) Market is Segmented on the basis of Application and Geography.

SaaS Customer Relationship Management (CRM) Market, By Application

  • Retail
  • BFSI - Banking, financial services, and insurance
  • Manufacturing
  • Telecom and IT
  • Others

Based on Application, the market is segmented into Retail, BFSI - Banking, financial services, and insurance, Manufacturing, Telecom and IT, and Others. The BFSI - Banking, financial services, and vertical insurance segment holds a large number of shares in the market because it is a rapid change towards digitalization and requires customer-specific software. Growing online banking services can also stimulate the demand for software to attract and retain loyal customers, which is the factor that boosts market growth.

SaaS Customer Relationship Management (CRM) Market, By Geography

  • North America
  • Europe
  • Asia Pacific
  • Rest of the World
  • On the basis of Geography, the Global SaaS Customer Relationship Management (CRM) Market is classified into North America, Europe, Asia Pacific, and the Rest of the world. The North American region holds a large number of shares in the market because of the increasing usage of public cloud services by enterprises and the need to analyze customer information. In addition, the number of companies is increasing in various industries such as BFSI, telecommunications and IT, healthcare, retail, and other end-users, which is the factor that boosts the market growth.

Key Players

The "Global SaaS Customer Relationship Management (CRM) Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are SAP, Oracle, Salesforce.com, Amdocs, IBM, Lithium, Jive Inc., ASSA ABLOY, and Google.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Key Developments

  • Partnerships, Collaborations, and Agreements
  • In December 2021, Freshworks Inc. offered Freshdesk Contact Center to 7-Eleven, a global retail chain. The solution will quickly resolve customer inquiries and provide regular customers and online shoppers with the same in-store conveniences. (AI).
  • In November 2020, Microsoft Corporation teamed up with C3.ai and Adobe Systems, Inc. to develop sophisticated AI-powered CRM solutions. Forecasting skills are supposed to improve with this upgraded offering.
  • Product Development
  • In June 2021, Salesforce.com, Inc. launched new capabilities across digital 360, with the goal of assisting businesses in boosting their digital activities and delivering the next generation of digital experiences, commerce, and marketing.
  • Product Launch
  • In May 2020, Bigin, a CRM software for SMEs, was launched by Zoho Corporation Pvt. Ltd. SMEs will also be able to make and receive customer calls from afar, as well as create multiple customer pipelines, with the launch. SAP SE, meanwhile, launched SAP Sales Cloud Solution, which is integrated with Microsoft Teams. Additionally, users will be able to quickly access sales data and customer information from Microsoft Teams. Freshworks Inc. also rolled out Freshdesk Contact Center to a 7-Eleven location, a global retailer.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL SAAS CUSTOMER RELATIONSHIP MANAGEMENT (CRM) MARKET

  • 1.1 Overview of the Market
  • 1.2 Scope of Report
  • 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

  • 3.1 Data Mining
  • 3.2 Validation
  • 3.3 Primary Interviews
  • 3.4 List of Data Sources

4 GLOBAL SAAS CUSTOMER RELATIONSHIP MANAGEMENT (CRM) MARKET OUTLOOK

  • 4.1 Overview
  • 4.2 Market Dynamics
    • 4.2.1 Drivers
    • 4.2.2 Restraints
    • 4.2.3 Opportunities
  • 4.3 Porters Five Force Model

5 GLOBAL SAAS CUSTOMER RELATIONSHIP MANAGEMENT (CRM) MARKET, BY APPLICATION

  • 5.1 Overview
  • 5.2 Retail
  • 5.3 BFSI - Banking, financial services, and insurance
  • 5.4 Manufacturing
  • 5.5 Telecom and IT
  • 5.6 Others

6 GLOBAL SAAS CUSTOMER RELATIONSHIP MANAGEMENT (CRM) MARKET, BY GEOGRAPHY

  • 6.1 Overview
  • 6.2 North America
    • 6.2.1 U.S.
    • 6.2.2 Canada
    • 6.2.3 Mexico
  • 6.3 Europe
    • 6.3.1 Germany
    • 6.3.2 U.K.
    • 6.3.3 France
    • 6.3.4 Rest of Europe
  • 6.4 Asia Pacific
    • 6.4.1 China
    • 6.4.2 Japan
    • 6.4.3 India
    • 6.4.4 Rest of Asia Pacific
  • 6.5 Rest of the World
    • 6.5.1 Latin America
    • 6.5.2 Middle East and Africa

7 GLOBAL SAAS CUSTOMER RELATIONSHIP MANAGEMENT (CRM) MARKET COMPETITIVE LANDSCAPE

  • 7.1 Overview
  • 7.2 Company Market Ranking
  • 7.3 Key Development Strategies

8 COMPANY PROFILES

  • 8.1 SAP
    • 8.1.1 Overview
    • 8.1.2 Financial Performance
    • 8.1.3 Product Outlook
    • 8.1.4 Key Developments
  • 8.2 Oracle
    • 8.2.1 Overview
    • 8.2.2 Financial Performance
    • 8.2.3 Product Outlook
    • 8.2.4 Key Developments
  • 8.3 Salesforce.com
    • 8.3.1 Overview
    • 8.3.2 Financial Performance
    • 8.3.3 Product Outlook
    • 8.3.4 Key Developments
  • 8.4 Amdocs
    • 8.4.1 Overview
    • 8.4.2 Financial Performance
    • 8.4.3 Product Outlook
    • 8.4.4 Key Developments
  • 8.5 IBM
    • 8.5.1 Overview
    • 8.5.2 Financial Performance
    • 8.5.3 Product Outlook
    • 8.5.4 Key Developments
  • 8.6 Lithium
    • 8.6.1 Overview
    • 8.6.2 Financial Performance
    • 8.6.3 Product Outlook
    • 8.6.4 Key Developments
  • 8.7 Jive Inc.
    • 8.7.1 Overview
    • 8.7.2 Financial Performance
    • 8.7.3 Product Outlook
    • 8.7.4 Key Developments
  • 8.8 ASSA ABLOY
    • 8.8.1 Overview
    • 8.8.2 Financial Performance
    • 8.8.3 Product Outlook
    • 8.8.4 Key Developments
  • 8.9 Google
    • 8.9.1 Overview
    • 8.9.2 Financial Performance
    • 8.9.3 Product Outlook
    • 8.9.4 Key Developments

9 KEY DEVELOPMENTS

  • 9.1 Product Launches/Developments
  • 9.2 Mergers and Acquisitions
  • 9.3 Business Expansions
  • 9.4 Partnerships and Collaborations

10 Appendix

  • 10.1 Related Research