アニメーションの世界市場規模：オファリング別、製品タイプ別、エンドユーザー産業別、地域範囲別および予測

アニメーションの市場規模と予測

アニメーションの市場規模は、2024年に4,080億8,000万米ドルと評価され、2026～2032年にかけてCAGR 5.26%で成長し、2032年には5,923億5,000万米ドルに達すると予測されています。

• アニメーションとは、一連の静止画像またはフレームを高速で表示することによって、動きのある錯覚を作り出すプロセスです。これらのビジュアルは、古典的な手描きアニメーション、2Dと3DのCGI、ストップモーションなど、さまざまなアプローチで作成されます。アニメーションは、エンターテインメント、広告、教育、ゲームなどで幅広く活用されています。映画、テレビ番組、ビデオゲーム、さらには説明用ビデオに至るまで、キャラクタや物語に命を吹き込み、ビジュアルストーリーテリングやコミュニケーションに欠かせないツールとなっています。
• 特に人工知能（AI）、仮想現実（VR）、拡張現実（AR）などの技術向上が、アニメーション産業を後押しすると予測されています。没入型体験のニーズが高まるにつれて、アニメーションはゲーム、教育、ヘルスケアといった産業向けのインタラクティブコンテンツの開発において重要な役割を果たすと考えられます。
• ストリーミングプラットフォームやメタバースの人気の高まりは、アニメーション材料に新たな機会を開き、その到達範囲と用途を世界的に広げると考えられます。リアルタイムレンダリングとAI搭載技術の統合が進む中、アニメーション産業は今後も革新と成長を続ける構えです。

世界のアニメーション市場力学

世界のアニメーション市場を形成している主要市場力学は以下の通りです。

主要市場促進要因

• ストリーミングコンテンツの需要増加：ストリーミングコンテンツの需要増加：ストリーミングプラットフォームの人気の高まりが、アニメーションビジネスを大きく後押ししています。ニールセンの「State of Play」レポートによると、米国の家庭の85％が2022年2月までに少なくとも1つの動画ストリーミング配信契約を結んでおり、2021年の78％から増加しています。この増加は、ストリーミングプロバイダが幅広い視聴者に魅力的で多様なコンテンツを提供しようと努力しているため、アニメ動画への需要が高まっていることを反映しています。幼児向け番組から成人向け番組まで、あらゆる年齢層の人々にアピールできるアニメの能力と、多言語で制作できる能力は、ストリーミングプラットフォームの世界の成長における重要な原動力となっています。
• Eラーニング産業の拡大：e-ラーニングセグメントの成長に伴い、アニメ動画は教育目的で人気が高まっています。世界経済フォーラム（World Economic Forum）によると、世界のeラーニングビジネスは2020年までに2,500億米ドル規模になると予想されており、魅力的なアニメーション教育製品への需要が、その開発の大部分を牽引しています。アニメーションは、複雑な概念を明確にし、授業をより参加型で視覚的に魅力的なものにすることで、学習プロセスを改善し、特に若い視聴者の学習意欲を高めています。さまざまな学習スタイルに対応し、消費しやすい方法で教材を伝えることができることが、eラーニングセグメントにアニメーションを取り入れる大きな要因となっています。
• アニメ映画の人気上昇：モーション・ピクチャー・アソシエーション（MPA）の2022年テーマレポートによると、世界で最も興行収入を上げた上位20作品のうち5作品がアニメーションでした。この継続的な魅力は、独創的なストーリーテリング、色彩豊かな映像、普遍的なテーマを通じて、あらゆる年齢層の視聴者を惹きつけるアニメーションの能力に起因しています。アニメーション映画は、言語の壁を越えて広く世界にアピールすることが多いため、スタジオは世界中の観客にリーチすることができます。様々なジャンルを探求し、魔法の世界を構築するアニメーションの能力は、映画産業におけるその人気の一因となっています。

主要課題

• 海賊行為と著作権侵害：アニメコンテンツの無許可ダウンロードやストリーミングが広く普及していることは、クリエイターや企業の収益源に深刻な影響を及ぼしています。著作権侵害は、利益を低下させ、新しいプロジェクトへの投資を妨げる、繰り返し起こる問題です。デジタル時代における知的財産の保護は、アニメ産業にとって依然として重要な問題です。
• 高い制作費：高品質のアニメコンテンツを制作するには、人材、技術、時間に多大な投資が必要です。先進的ソフトウェア、特殊効果、熟練したアニメーターが制作費を引き上げます。スタジオは、予算の制限と視覚的に魅力的な番組に対する視聴者の期待の間で妥協点を見出す必要に迫られることが多いです。この課題は、中小企業の参入を制限し、経済的な懸念から創造性を阻害する可能性があります。
• 文化的感受性とローカライゼーション：アニメーターは、さまざまな文化的慣習や感性を持つ多くの世界市場にアピールしなければならないことが多いです。ストーリーの内容や魅力を維持しながらコンテンツをローカライズするのは難しいです。文化的描写を誤ると反発を招き、主要国での映画やシリーズのパフォーマンスが低下し、収入に影響します。

主要動向

• 3Dアニメーションの成長：3Dアニメーションは、そのリアルなビジュアルと、映画、ゲーム、広告における幅広い用途により、ますます人気が高まっています。3Dアニメーションは、モーションキャプチャーやリアルタイムレンダリングといった技術の進歩により、より身近なものとなっています。ゲームや仮想現実で没入感を演出できる可能性が人気に拍車をかけ、スタジオは3D技術により多くの予算を投じるようになっています。
• 短編アニメコンテンツの成長：YouTube、TikTok、Instagramなどのプラットフォームが人気を集めるにつれ、短編アニメーション材料の人気が高まっています。これらのプラットフォームは、一口サイズの面白いコンテンツを好むため、短編アニメの制作を促しています。この動向は、視聴者パターンの変化、特に長編テレビよりも短編で共有しやすいコンテンツを好む若年層の視聴者パターンに後押しされています。
• アニメーションにおけるAIの利用の増加：人工知能は、顔認識、モーションキャプチャー、脚本作成などのプロセスを自動化することで、アニメーション産業に革命をもたらしています。AIを搭載した技術は、制作時間とコストを最小限に抑え、複雑なアニメーションの制作を容易にします。この動向の背景には、コンテンツ開発をよりスピーディーに行いたいという要望と、繰り返しの作業を自動化することで、アニメーターがクリエイティブな要素に集中できるようになるという可能性があります。

目次

第1章 アニメーション世界市場の採用

• 市場概要
• 調査範囲
• 前提条件

第2章 エグゼクティブサマリー

第3章 VERIFIED MARKET RESEARCHの調査手法

• データマイニング
• バリデーション
• 一次資料
• データソース一覧

第4章 世界のアニメーション市場展望

• 概要
• 市場力学
  • 促進要因
  • 抑制要因
  • 機会
• ポーターのファイブフォースモデル
• バリューチェーン分析

第5章 アニメーションの世界市場：オファリング別

• 概要
• ソフトウェア
• サービス

第6章 アニメーションの世界市場：製品タイプ別

• 概要
• 2Dアニメーション
• 3Dアニメーション
• モーショングラフィックス
• ストップモーション

第7章 世界のアニメーション市場：エンドユーザー産業別

• ダイレクト
• 教育
• メディアとエンターテインメント
• 航空宇宙・防衛
• 製造業
• 自動車
• ヘルスケア

第8章 アニメーションの世界市場、地域別

• 概要
• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • その他の欧州
• アジア太平洋
  • 中国
  • 日本
  • インド
  • その他のアジア太平洋
• その他
  • ラテンアメリカ
  • 中東・アフリカ

第9章 世界のアニメーション市場の競合情勢

• 概要
• 各社の市場ランキング
• 主要開発戦略

第10章 企業プロファイル

• Adobe Systems Incorporated
• Autodesk, Inc.
• Corel
• EIAS3D
• MAXON Computer
• Corel
• EIAS3D
• MAXON Computer
• SideFX
• Smith Micro
• Newtec, Inc.
• Overview

第11章 主要開発

• 製品上市/開発
• 合併と買収
• 事業拡大
• パートナーシップと提携

第12章 付録

• 関連調査

Animation Market Size And Forecast

Animation Market size was valued at USD 408.08 Billion in 2024 and is projected to reach USD 592.35 Billion by 2032, growing at a CAGR of 5.26% from 2026 to 2032.

• Animation is the process of producing the illusion of motion through the fast showing of a series of static images or frames. These visuals can be created with a variety of approaches, including classic hand-drawn animation, 2D and 3D computer-generated imagery (CGI), and stop-motion. Animation is utilized extensively in entertainment, advertising, education, and gaming. It brings characters and tales to life in movies, TV shows, video games, and even explainer videos, making it an indispensable tool for visual storytelling and communication.
• Technological improvements, notably in artificial intelligence (AI), virtual reality (VR), and augmented reality (AR), are predicted to boost the animation industry. As the need for immersive experiences develops, animation will play an important part in developing interactive content for industries such as gaming, education, and healthcare.
• The growing popularity of streaming platforms and the metaverse will open up new opportunities for animated material, broadening its reach and applications globally. With the ongoing integration of real-time rendering and AI-powered technologies, the animation industry is poised for continued innovation and growth in the future years.

Global Animation Market Dynamics

The key market dynamics that are shaping the global animation market include:

Key Market Drivers:

• Increasing Demand for Streaming Content: The increased popularity of streaming platforms has given a substantial boost to the animation business. According to Nielsen's State of Play report, 85% of US homes would have at least one video streaming subscription by February 2022, up from 78% in 2021. This increase reflects an increasing demand for animated video, as streaming providers strive to provide compelling and diverse content to a wide range of audiences. Animation's capacity to appeal to people of all ages, from children's programming to adult-themed shows, as well as its ability to be created in multiple languages, make it a crucial driver in the global growth of streaming platforms.
• Expansion of the E-Learning Industry: As the e-learning sector has grown, animated video has become increasingly popular for educational purposes. According to the World Economic Forum, the worldwide e-learning business will be worth $250 billion by 2020, with demand for engaging, animated educational products driving much of that development. Animation improves the learning process by clarifying complicated concepts, making classes more participatory and visually appealing, and increasing retention, particularly among young audiences. Its capacity to accommodate different learning styles and convey material in an easily consumable way is a major factor driving its inclusion into the e-learning sector.
• Rising Popularity of Animated Films: The increased popularity of animated films is evidenced by their great box office performance, with the Motion Picture Association's 2022 Theme Report revealing that five of the top twenty highest-grossing films globally were animated. This ongoing appeal stems from animation's capacity to engage viewers of all ages through inventive storytelling, colorful images, and universal themes. Animated films frequently transcend language borders and have widespread global appeal, allowing studios to reach a global audience. Animation's ability to explore numerous genres and build magical worlds contributes to its popularity in the film industry.

Key Challenges:

• Piracy and Copyright Infringement: The broad availability of unauthorized downloading and streaming of animated content has a severe influence on revenue streams for creators and companies. Copyright piracy is a recurring problem that lowers profits and discourages investment in new projects. Protecting intellectual property in the digital age is still a significant concern for the animation industry.
• High Production Costs: Producing high-quality animated content necessitates substantial investments in people, technology, and time. Advanced software, special effects, and expert animators raise production expenses. Studios are frequently under pressure to strike a compromise between budget limits and audience expectations for visually appealing programming. This challenge restricts the admission of smaller players and can inhibit creativity owing to financial concerns.
• Cultural Sensitivity and Localization: Animators frequently have to appeal to numerous global markets. with varying cultural conventions and sensitivities. Localizing content while maintaining the story's substance and appeal is difficult. Mistakes in cultural portrayal can result in backlash, reducing a film's or series' performance in major countries, which affects income.

Key Trends:

• Growth of 3D Animation: 3D animation is becoming increasingly popular due to its realistic visuals and a vast range of uses in film, gaming, and advertising. 3D animation is becoming more accessible thanks to technological advancements such as motion capture and real-time rendering. Its potential to produce immersive experiences in gaming and virtual reality is fueling its popularity, prompting studios to spend more on 3D technology.
• Growth in Short-Form Animated Content: Short-form animated material is becoming increasingly popular as platforms such as YouTube, TikTok, and Instagram gain traction. These platforms prefer bite-sized, interesting content that can be consumed fast, which encourages the creation of animated shorts. This trend is being driven by shifting viewer patterns, particularly among younger viewers who prefer short, easily shareable content to long-form television.
• Increased Use of AI in Animation: Artificial intelligence is revolutionizing the animation industry by automating processes like as facial recognition, motion capture, and scriptwriting. AI-powered technologies help to minimize production time and costs, making it easier to produce complicated animations. This trend is motivated by the desire for speedier content development and the potential to automate repetitive operations, allowing animators to concentrate on creative components.

Global Animation Market Regional Analysis

Here is a more detailed regional analysis of the global animation market:

North America:

• North America continues to lead the worldwide animation market, owing to its historical knowledge, technological innovation, and high consumer demand. The existence of large animation studios remains an important aspect, as indicated by the Motion Picture Association's 2024 Theme Report, which stated that 8 of the top 20 highest-grossing films worldwide in 2022 were animated features, with many produced by North American studios.
• This regional effect demonstrates the area's ability to continuously produce globally successful animated material, reinforcing its market leadership. The proliferation of streaming services has also raised demand for animated television, opening up new avenues for content creation and dissemination. According to the US Bureau of Labor Statistics, employment for multimedia artists and animators is expected to increase by 16% between 2022 and 2032, owing primarily to the growing usage of animation in video games, films, and television.
• North America's animation industry supremacy is technological innovation. The enormous popularity of video games-65% of Americans, according to the Entertainment Software Association's 2024 Essential Facts report-has fueled investment in improved animation techniques, ensuring further growth in this field. The region's excellent educational infrastructure is also important, with over 17,000 degrees in animation and digital media given during the 2019-2020 school year, according to the National Center for Education Statistics. This pipeline of trained personnel, together with the sector's economic impact, such as the USD 28.8 Billion in services exported by the US media and entertainment business in 2021, strengthens North America's position as a global animation leader.

Asia Pacific:

• The animation market in the Asia-Pacific region is expanding rapidly, with estimates predicting that this trend will continue in the future. This expansion is driven by a number of causes, including rising disposable incomes and an expanding middle class in nations such as China, India, and Southeast Asia. According to the Asian Development Bank, per capita income in emerging Asia has more than tripled, rising from $1,333 in 2002 to $5,792 in 2022, driving greater spending on entertainment, particularly animated content. The World Economic Forum predicts that by 2032, 66% of the global middle class will live in Asia, generating a big audience for animated films, series, and gaming.
• Technological advances and government backing are also supporting the region's animation market. Investments in 3D animation, virtual reality (VR), and digital content development are boosting the animation market in China, South Korea, and Japan. Similarly, the South Korean Ministry of Culture, Sports, and Tourism has pledged USD 1.1 Billion to support digital content sectors, including animation, by 2025. With Asia's growing worldwide influence, the need for regional animation has expanded beyond local markets, as indicated by the Japanese anime industry's export sales, which will reach USD 10.5 Billion by 2021. Growing consumer demand, technical innovation, and government support are propelling the Asia Pacific animation market forward.

Global Animation Market: Segmentation Analysis

The Global Animation Market is Segmented on the basis of Offerings, Product Type, End-User Industry, And Geography.

Animation Market, By Offerings

• Software
• Services

Based on Offerings, the market is fragmented into Software and Services. The software category dominates due to the widespread usage of advanced tools for 3D modeling, motion graphics, and visual effects in industries such as entertainment and gaming. Animation software facilitates high-quality content production, making it essential for both studios and freelance creators. The services market is expanding at the highest rate, owing to increased demand for outsourcing animation services, particularly in places such as Asia Pacific, where cost-effective production and qualified staff are in high demand among global studios.

Animation Market, By Product Type

• 2D Animation
• 3D Animation
• Motion graphics
• Stop Motion

Based on Product Type, the market is segmented into 2D Animation, 3D Animation, Motion graphics, and Stop Motion. 3D animation is the dominant segment due to its widespread use in high-impact films, video games, and virtual reality experiences, which provide realistic and immersive images that increase customer engagement. Motion graphics is the fastest-growing area, driven by an increase in demand for dynamic visual material in digital advertising, social media, and online platforms, where engaging, animated graphics are essential for attracting viewer attention and improving brand communications.

Animation Market, By End-User Industry

• Direct
• Education
• Media and Entertainment
• Aerospace and Defense
• Manufacturing
• Automotive
• Healthcare

Based on Industry, the market is segmented into Direct, Education, Media and Entertainment, Aerospace and Defense, Manufacturing, Automotive, and Healthcare. The media and entertainment sector is dominant, driven by the ongoing need for animated material in films, television shows, and streaming platforms, which continuously lead in audience and income. The education market is the fastest expanding, as educational institutions and e-learning platforms increasingly use animated material to improve engagement and learning, capitalizing on its capacity to clarify complex topics and keep students interested in digital classrooms.

Animation Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the World
• On the basis of Geography, the Global Animation Market is classified into North America, Europe, Asia Pacific, and the Rest of the World. North America continues to dominate the animation market due to its historical importance, large studios, and well-developed infrastructure. Asia Pacific is enjoying the highest growth, thanks to rising disposable income, a growing middle class, and increased demand for entertainment material. China, Japan, and South Korea are generating high-quality animation, challenging North America's dominance.

Key Players

The "Global Animation Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Adobe Systems Incorporated, Autodesk, Inc., Corel, EIAS3D, MAXON Computer, SideFX, Smith Micro, and Newtec, Inc. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

• Animation Market Recent Developments
• In November 2024, during an earnings call Kadokawa Corporation, famed for titles like Sword Art Online, outlined plans for a rapid four-year expansion of the anime business, according to Animation Business Journal.
• In August 2024, Women in Animation (WIA) announced a series of events and workshops named "Animating Resilience: Surviving and Thriving in an Uncertain Industry" in response to the mounting problems in the animation and production sectors.
• In July 2022, Cinesite announced that it would acquire a majority investment in Squeeze, an animation and motion capture studio situated in Quebec City and Montreal. This strategic move intends to improve Cinesite's worldwide animation content and services while also combining mocap and unreal capabilities to support video game and film productions.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL ANIMATION MARKET

• 1.1 Overview of the Market
• 1.2 Scope of Report
• 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1 Data Mining
• 3.2 Validation
• 3.3 Primary Interviews
• 3.4 List of Data Sources

4 GLOBAL ANIMATION MARKET OUTLOOK

• 4.1 Overview
• 4.2 Market Dynamics
  • 4.2.1 Drivers
  • 4.2.2 Restraints
  • 4.2.3 Opportunities
• 4.3 Porters Five Force Model
• 4.4 Value Chain Analysis

5 GLOBAL ANIMATION MARKET, BY OFFERINGS

• 5.1 Overview
• 5.2 Software
• 5.3 Services

6 GLOBAL ANIMATION MARKET, BY PRODUCT TYPE

• 6.1 Overview
• 6.2 2D Animation
• 6.3 3D Animation
• 6.4 Motion graphics
• 6.5 Stop Motion

7 GLOBAL ANIMATION MARKET, BY END-USER INDUSTRY

• 7.1 Direct
• 7.2 Education
• 7.3 Media and Entertainment
• 7.4 Aerospace and Defense
• 7.5 Manufacturing
• 7.6 Automotive
• 7.7 Healthcare

8 GLOBAL ANIMATION MARKET, BY GEOGRAPHY

• 8.1 Overview
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
  • 8.2.3 Mexico
• 8.3 Europe
  • 8.3.1 Germany
  • 8.3.2 U.K.
  • 8.3.3 France
  • 8.3.4 Rest of Europe
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 Japan
  • 8.4.3 India
  • 8.4.4 Rest of Asia Pacific
• 8.5 Rest of the World
  • 8.5.1 Latin America
  • 8.5.2 Middle East and Africa

9 GLOBAL ANIMATION MARKET COMPETITIVE LANDSCAPE

• 9.1 Overview
• 9.2 Company Market Ranking
• 9.3 Key Development Strategies

10 COMPANY PROFILES

• 10.1 Adobe Systems Incorporated
  • 10.1.1 Overview
  • 10.1.2 Financial Performance
  • 10.1.3 Product Outlook
  • 10.1.4 Key Developments
• 10.2 Autodesk, Inc.
  • 10.2.1 Overview
  • 10.2.2 Financial Performance
  • 10.2.3 Product Outlook
  • 10.2.4 Key Developments
• 10.3 Corel
  • 10.3.1 Overview
  • 10.3.2 Financial Performance
  • 10.3.3 Product Outlook
  • 10.3.4 Key Developments
• 10.4 EIAS3D
  • 10.4.1 Overview
  • 10.4.2 Financial Performance
  • 10.4.3 Product Outlook
  • 10.4.4 Key Developments
• 10.5 MAXON Computer
  • 10.5.1 Overview
  • 10.5.2 Financial Performance
  • 10.5.3 Product Outlook
  • 10.5.4 Key Developments
• 10.6 Corel
  • 10.6.1 Overview
  • 10.6.2 Financial Performance
  • 10.6.3 Product Outlook
  • 10.6.4 Key Developments
• 10.7 EIAS3D
  • 10.7.1 Overview
  • 10.7.2 Financial Performance
  • 10.7.3 Product Outlook
  • 10.7.4 Key Developments
• 10.8 MAXON Computer
  • 10.8.1 Overview
  • 10.8.2 Financial Performance
  • 10.8.3 Product Outlook
  • 10.8.4 Key Developments
• 10.9 SideFX
  • 10.9.1 Overview
  • 10.9.2 Financial Performance
  • 10.9.3 Product Outlook
  • 10.9.4 Key Developments
• 10.10 Smith Micro
  • 10.10.1 Overview
  • 10.10.2 Financial Performance
  • 10.10.3 Product Outlook
  • 10.10.4 Key Developments
• 10.11 Newtec, Inc.
• 1011.1 Overview
  • 10.11.2 Financial Performance
  • 10.11.3 Product Outlook
  • 10.11.4 Key Developments

11 KEY DEVELOPMENTS

• 11.1 Product Launches/Developments
• 11.2 Mergers and Acquisitions
• 11.3 Business Expansions
• 11.4 Partnerships and Collaborations

12 Appendix

• 12.1 Related Research