アニメの市場規模、シェア、成長分析、タイプ別、ジャンル別、デモグラフィック別、流通チャネル別、地域別 - 産業予測、2024年～2031年

アニメの世界市場規模は、2022年に286億1,000万米ドルと評価され、2023年の314億1,000万米ドルから2031年には663億6,000万米ドルに成長し、予測期間（2024-2031年）のCAGRは9.8％で成長する見通しです。

日本文化に根ざし、ジャパニメーションと呼ばれることも多い世界のアニメ市場は、日本での最初の成功に続いて爆発的な成長を遂げました。このジャンルが国際的に支持されるにつれて、多額の投資と技術の進歩がもたらされ、多数の制作企業や多様なクリエイターやアーティストが登場することになった。新シリーズや新キャラクターの絶え間ない登場は、国際的な売上から有利な利益を生み出し、業界の拡大に大きく貢献しました。ブロックチェーンや人工知能（AI）などの先進技術がアニメゲーム分野に統合されたことで、市場開拓がさらに推進され、ユーザーエンゲージメントと全体的な体験が向上しています。さらに、世界中のファンの間でアニメコミックと呼ばれる漫画の人気が高まっていることは、アニメの文化的な影響力を強調し、アーティストが向上したオーディオと高解像度のビジュアルを特徴とする高品質のコンテンツを優先するよう促しています。このような卓越性へのこだわりは、視聴体験を豊かにするだけでなく、若年層の視聴者に不可欠な認知能力、問題解決能力、社会性を育みます。アニメの世界の足跡が拡大し続ける中、革新的な技術、創造的なストーリーテリング、熱心なファンベースの組み合わせは、この業界が継続的な成功と成長を遂げるための位置づけとなっています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーター分析と影響
  • 競争企業間の敵対関係
  • 代替品の脅威
  • 買い手の交渉力
  • 新規参入業者の脅威
  • 供給企業の交渉力

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2023年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 規制情勢
• ケーススタディ

アニメの市場規模：タイプ別& CAGR（2024-2031）

• 市場概要
• テレビシリーズ
• 映画
• OVA（オリジナルビデオアニメーション）
• ウェブシリーズ

アニメの市場規模：ジャンル別& CAGR（2024-2031）

• 市場概要
• アクション
• アドベンチャー
• コメディ
• ドラマ
• ファンタジー
• ホラー
• ロマンス
• SF
• スライスオブライフ
• スポーツ
• スリラー

アニメの市場規模：人口統計別& CAGR（2024-2031）

• 市場概要
• 子供
• ティーン
• 大人

アニメの市場規模：流通チャネル別& CAGR（2024-2031）

• 市場概要
• オンラインストリーミング
  • サブスクリプションベース
  • 広告サポート
• テレビ放送
• 劇場公開
• ホームビデオ
  • DVD
  • Blu-ray

アニメの市場規模：地域別& CAGR（2024-2031）

• 北米
  • 米国
  • カナダ
• 欧州
  • 英国
  • ドイツ
  • スペイン
  • フランス
  • イタリア
  • その他欧州地域
• アジア太平洋
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東およびアフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2023年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2023年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2021-2023）

主要企業プロファイル

• Toei Animation Co., Ltd.
• Studio Ghibli, Inc.
• Sunrise Inc.（Bandai Namco Filmworks）
• Pierrot Co., Ltd.
• Production I.G, Inc.
• Madhouse Inc.
• Bones Inc.
• Kyoto Animation Co., Ltd.
• Aniplex Inc.
• TMS Entertainment Co., Ltd.
• MAPPA Co., Ltd.
• A-1 Pictures Inc.
• Trigger Inc.
• Ufotable, Inc.
• White Fox Co., Ltd.
• J.C. Staff Co., Ltd.
• Lerche
• CloverWorks Inc.
• Shaft Inc.
• Silver Link

結論と推奨事項

Global Anime Market size was valued at USD 28.61 billion in 2022 and is poised to grow from USD 31.41 billion in 2023 to USD 66.36 billion by 2031, growing at a CAGR of 9.8% during the forecast period (2024-2031).

The global anime market, rooted in Japanese culture and often referred to as Japanimation, has experienced explosive growth following its initial success in Japan. As the genre gained traction internationally, it attracted substantial investments and technological advancements, leading to the emergence of numerous production companies and a diverse array of creators and artists. This proliferation has significantly contributed to the industry's expansion, with the constant rollout of new series and characters generating lucrative profits from international sales. The integration of advanced technologies such as blockchain and Artificial Intelligence (AI) into the anime gaming sector further propels market development, enhancing user engagement and overall experience. Additionally, the rising popularity of manga, or anime comics, among fans worldwide underscores the cultural impact of anime, driving artists to prioritize high-quality content characterized by improved audio and high-resolution visuals. This focus on excellence not only enriches the viewing experience but also fosters essential cognitive, problem-solving, and social skills in younger audiences. As anime's global footprint continues to expand, the combination of innovative technology, creative storytelling, and a dedicated fanbase positions the industry for ongoing success and growth.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Anime market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Anime Market Segmental Analysis

Global Anime Market is segmented by type, genre, demographic, distribution channel and region. Based on type, the market is segmented into tv series, movies, OVA (original video animation) and web series. Based on genre, the market is segmented into action, adventure, comedy, drama, fantasy, horror, romance, science, fiction, slice of life, sports and thriller. Based on demographic, the market is segmented into kids, teens and adults. Based on distribution channel, the market is segmented into online streaming (subscription-based, ad-supported), TV broadcast, theatrical release and home video (DVDs, blu-rays). Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Global Anime Market

The global anime market is experiencing substantial growth driven by several factors, including the increasing popularity of online video platforms, streaming services, and media productions. The rise in anime film production, along with the widespread appeal among audiences, further contributes to this expansion. Services such as Netflix, Amazon Prime, and platforms like YouTube facilitate easy access to anime content, allowing fans to effortlessly discover and enjoy their favorite shows. Additionally, improvements in living standards, increased disposable income, and advancements in entertainment technology have positively influenced market development. The introduction of innovative technologies like virtual reality (VR) enhances viewer engagement, making anime particularly appealing to children and young adults, thus driving the market's expansion among these demographics.

Restraints in the Global Anime Market

The global anime market has faced significant challenges, particularly due to the COVID-19 pandemic, which disrupted production, delayed streaming schedules, and contributed to a decline in merchandise sales. This crisis not only hindered immediate growth but also raised concerns about long-term expansion. A notable restraint on the market's growth forecast is the shortage of skilled artists, a situation exacerbated by inadequate compensation that discourages talent retention and development. As a result, the industry may struggle to meet increasing consumer demand and maintain quality, threatening its overall progress during the projected period.

Market Trends of the Global Anime Market

The global anime market is experiencing significant growth, driven by recent advancements in computer animation techniques that lower production costs and improve content quality. This technological evolution has led to a surge in the number of production companies, fostering a competitive environment and enhancing content diversity. Additionally, the millennial generation's increasing appetite for animated content-spanning various genres and platforms-further propels market expansion. As streaming services continue to embrace anime offerings, the accessibility and popularity of this medium are poised to rise, creating lucrative opportunities for creators and investors alike in the dynamic global entertainment landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies

Global Anime Market Size by Type & CAGR (2024-2031)

• Market Overview
• TV Series
• Movies
• OVA (Original Video Animation)
• Web Series

Global Anime Market Size by Genre & CAGR (2024-2031)

• Market Overview
• Action
• Adventure
• Comedy
• Drama
• Fantasy
• Horror
• Romance
• Science Fiction
• Slice of Life
• Sports
• Thriller

Global Anime Market Size by Demographic & CAGR (2024-2031)

• Market Overview
• Kids
• Teens
• Adults

Global Anime Market Size by Distribution Channel & CAGR (2024-2031)

• Market Overview
• Online Streaming
  • Subscription-Based
  • Ad-Supported
• TV Broadcast
• Theatrical Release
• Home Video
  • DVDs
  • Blu-rays

Global Anime Market Size & CAGR (2024-2031)

• North America, (Type, Genre, Demographic, Distribution Channel)
  • US
  • Canada
• Europe, (Type, Genre, Demographic, Distribution Channel)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (Type, Genre, Demographic, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (Type, Genre, Demographic, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (Type, Genre, Demographic, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Toei Animation Co., Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Studio Ghibli, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sunrise Inc. (Bandai Namco Filmworks)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pierrot Co., Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Production I.G, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Madhouse Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bones Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kyoto Animation Co., Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aniplex Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TMS Entertainment Co., Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MAPPA Co., Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• A-1 Pictures Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Trigger Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ufotable, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• White Fox Co., Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• J.C. Staff Co., Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lerche
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CloverWorks Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shaft Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Silver Link
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation