アニメーションの市場規模、シェア、収益分析：製品タイプ別、収益源別、用途別、エンドユーザー別、地域別 - 産業予測 2025～2032年

アニメーション市場規模は2023年に4,247億5,000万米ドルとなり、予測期間（2025～2032年）のCAGRは5.2%で、2024年の4,468億4,000万米ドルから2032年には6,703億1,000万米ドルに成長する見通しです。

アニメーション市場は、ゲーム、エンターテインメント、広告などさまざまな業界における高品質なアニメーションコンテンツに対する需要の急増を背景に、大きな成長を遂げています。主要なストリーミングプラットフォームはアニメ映画やシリーズへの投資を増やしており、この分野に新たなビジネスチャンスを生み出しています。3Dアニメーションとモーショングラフィックスにおける技術の進歩は、アニメーションの品質とリアリズムを向上させ、没入体験に対する消費者の需要を促進しています。さらに、ソフトウェアツールやハードウェアの進化により、クリエイターは高品質なアニメーションをより効率的かつ手頃な価格で制作できるようになりました。リアルタイムアニメーションやディープラーニングによる写実的なキャラクターといった新たな動向も、アニメーションスタジオの可能性を豊かにしています。さらに、教育、ヘルスケア、自動車デザインなどの分野でのアニメーションの使用は、市場の範囲を拡大し、その成長の可能性を高めています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ

アニメーション市場規模：製品タイプ別

• 市場概要
• 2Dアニメーション
• 3Dアニメーション
• モーショングラフィックス
• ストップモーション
• その他

アニメーション市場規模：収益源別

• 市場概要
• OTT
• 広告
• チケットの販売
• その他

アニメーション市場規模：用途別

• 市場概要
• 映画
• テレビ
• ビデオゲーム
• オンライン教育
• 自動車
• その他

アニメーション市場規模：エンドユーザー別

• 市場概要
• メディアとエンターテイメント
• 教育と学術
• 建築
• ヘルスケア
• その他

アニメーション市場規模

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022～2024年）

主要企業プロファイル

• The Walt Disney Company（USA）
• DreamWorks Animation（USA）
• Warner Bros. Animation（USA）
• Sony Pictures Animation（USA）
• Blue Sky Studios（USA）
• Illumination Entertainment（USA）
• Studio Ghibli（Japan）
• Toei Animation（Japan）
• Nickelodeon Animation Studio（USA）
• Cartoon Network Studios（USA）
• Aardman Animations（UK）
• Sunrise Inc.（Japan）
• Madhouse Inc.（Japan）
• Framestore（UK）
• Animal Logic（Australia）
• Weta Digital（New Zealand）
• Double Negative（UK）

結論と提言

Animation Market size was valued at USD 424.75 billion in 2023 and is poised to grow from USD 446.84 billion in 2024 to USD 670.31 billion by 2032, growing at a CAGR of 5.2% during the forecast period (2025-2032).

The animation market is experiencing significant growth, driven by the surging demand for high-quality animated content across various industries such as gaming, entertainment, and advertising. Major streaming platforms are increasing investments in animated films and series, creating new opportunities within the sector. Technological advancements in 3D animation and motion graphics have improved the quality and realism of animations, fostering consumer demand for immersive experiences. Furthermore, the evolution of software tools and hardware has empowered creators to produce high-quality animations more efficiently and affordably. Emerging trends like real-time animation and photorealistic characters through deep learning are also enriching possibilities for animation studios. Additionally, the use of animation in sectors like education, healthcare, and automotive design is expanding the market's reach and enhancing its growth potential.

Top-down and bottom-up approaches were used to estimate and validate the size of the Animation market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Animation Market Segments Analysis

Global Animation Market is segmented by Product Type, Revenue Stream, Application, End-User and region. Based on Product Type, the market is segmented into 2D Animation, 3D Animation, Motion Graphics, Stop Motion and Other. Based on Revenue Stream, the market is segmented into OTT, Advertising, Sale of Tickets and Others. Based on Application, the market is segmented into Film, Television, Video Games, Online Education, Automotive and Others. Based on End-User, the market is segmented into Media & Entertainment, Education & Academics, Architecture, Healthcare and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Animation Market

The animation market has experienced significant growth due to the increasing accessibility of high-speed internet and the prevalence of digital platforms. As consumers engage more with streaming services, social media, and various online platforms, the demand for animated content has skyrocketed. This shift has prompted content creators and studios to diversify their offerings and produce a wide array of animated materials to meet the evolving preferences of their expanding audience. Consequently, this surge in demand, driven by the widespread availability of the internet, has greatly enhanced the reach of animated content, playing a pivotal role in the global animation market's growth and dynamism.

Restraints in the Animation Market

One significant constraint facing the animation market is the high production costs linked to the creation of high-quality animated content. Producing sophisticated animation, particularly in 3D and CGI, requires considerable financial investments in advanced technology, skilled professionals, and software licenses. These expenses act as a barrier to entry for smaller studios and independent animators, resulting in a concentration of production among established entities. As a consequence, this dynamic can stifle diversity within the industry, limiting opportunities for innovation and fresh perspectives from emerging creators. This restraint poses a challenge to the overall growth and evolution of the global animation market.

Market Trends of the Animation Market

The animation market is witnessing a burgeoning trend of catering to diverse audience preferences, presenting a lucrative opportunity for studios to delve into specialized niche segments. With viewers actively seeking content that resonates with their unique tastes-ranging from culturally specific themes to genre-focused storytelling-animation studios can thrive by developing targeted content. This trend is particularly evident in the increasing demand for educational animation targeted towards children, as well as health and wellness narratives aimed at adults. By embracing these diverse preferences and creating personalized viewing experiences, the animation industry is poised for significant growth, responding effectively to a more discerning global audience.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies

Global Animation Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• 2D Animation
• 3D Animation
• Motion Graphics
• Stop Motion
• Other

Global Animation Market Size by Revenue Stream & CAGR (2025-2032)

• Market Overview
• OTT
• Advertising
• Sale of Tickets
• Others

Global Animation Market Size by Application & CAGR (2025-2032)

• Market Overview
• Film
• Television
• Video Games
• Online Education
• Automotive
• Others

Global Animation Market Size by End-User & CAGR (2025-2032)

• Market Overview
• Media & Entertainment
• Education & Academics
• Architecture
• Healthcare
• Others

Global Animation Market Size & CAGR (2025-2032)

• North America (Product Type, Revenue Stream, Application, End-User)
  • US
  • Canada
• Europe (Product Type, Revenue Stream, Application, End-User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Revenue Stream, Application, End-User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Revenue Stream, Application, End-User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Revenue Stream, Application, End-User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• The Walt Disney Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DreamWorks Animation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Warner Bros. Animation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sony Pictures Animation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Blue Sky Studios (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Illumination Entertainment (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Studio Ghibli (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Toei Animation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nickelodeon Animation Studio (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cartoon Network Studios (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aardman Animations (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sunrise Inc. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Madhouse Inc. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Framestore (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Animal Logic (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Weta Digital (New Zealand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Double Negative (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations