野球市場- 世界の産業規模、シェア、動向、機会、予測、製品タイプ別、プレーレベル別、競技別、地域別、競合、2020-2030F

野球の世界市場規模は2024年に157億6,000万米ドルとなり、2030年にはCAGR 3.98％で257億6,000万米ドルに成長すると予測されています。

野球市場は主要な要因によって牽引されています。特に米国におけるこのスポーツの根強い人気は、グッズ、チケット、放映権への需要を煽り続けています。野球とソフトボール・プログラムへの青少年の参加が増え、新しい世代のプレーヤーとファンを育成し、用具とアパレルの需要を支えています。メジャーリーグ（MLB）やその他のリーグにおける有利な放映権は大きな収益を生み出し、市場力学に影響を及ぼしています。チームのジャージ、キャップ、記念品の販売など、マーチャンダイジングの取り組みが市場に大きく貢献しています。選手のパフォーマンス分析や用具の改良など、技術の進歩が新たな参加者を引きつけ、ゲームの魅力を高めています。また、MLBが国際試合やトーナメントを含め、野球を世界に普及させる取り組みを行っていることも、従来の地域を超えてファン層を拡大し、市場の可能性を広げています。

市場促進要因

野球の人気上昇

主な市場課題

消費者の嗜好の変化

主要市場動向

デジタル・ストリーミングサービスの増加

目次

第1章 イントロダクション

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声分析

• ブランド認知度
• 購買決定に影響を与える要因

第5章 世界の野球市場展望

• 市場規模・予測
  • 金額別
• 市場シェア・予測
  • 製品タイプ別（アパレル、機器、アクセサリー）
  • プレーレベル別（プロ、大学、高校、その他）
  • エンゲージメント別（ライブ観客数、テレビ視聴者数、オンライン、その他）
  • 地域別
  • 企業別（2024）
• 市場マップ

第6章 北米の野球市場展望

• 市場規模・予測
• 市場シェア・予測
• 北米：国別分析
  • 米国
  • カナダ
  • メキシコ

第7章 欧州の野球市場展望

• 市場規模・予測
• 市場シェア・予測
• 欧州：国別分析
  • フランス
  • ドイツ
  • スペイン
  • イタリア
  • 英国

第8章 アジア太平洋地域の野球市場展望

• 市場規模・予測
• 市場シェア・予測
• アジア太平洋地域：国別分析
  • 中国
  • 日本
  • インド
  • オーストラリア
  • 韓国

第9章 中東・アフリカの野球市場展望

• 市場規模・予測
• 市場シェア・予測
• 中東・アフリカ：国別分析
  • 南アフリカ
  • サウジアラビア
  • アラブ首長国連邦
  • トルコ

第10章 南米の野球市場展望

• 市場規模・予測
• 市場シェア・予測
• 南米：国別分析
  • ブラジル
  • アルゼンチン
  • コロンビア

第11章 市場力学

• 促進要因
• 課題

第12章 市場動向と発展

• 合併と買収
• 製品上市
• 最近の動向

第13章 ポーターのファイブフォース分析

• 業界内の競合
• 新規参入の可能性
• サプライヤーの力
• 顧客の力
• 代替品の脅威

第14章 競合情勢

• 企業プロファイル
  • Baseballism
  • Rake Baseball Company
  • RotoWear
  • Puma SE
  • Adidas AG
  • Nike Inc
  • Routine
  • Ebbets Field
  • Novus Clothing Company
  • Scheels

第15章 戦略的提言

第16章 調査会社について・免責事項

Global Baseball market was valued at USD 15.76 billion in 2024 and is expected to grow to USD 25.76 billion by 2030 with a CAGR of 3.98%. The Baseball market is driven by key factors. The sport's enduring popularity, particularly in the United States, continues to fuel demand for merchandise, tickets, and media rights. Increased youth participation in baseball and softball programs is fostering a new generation of players and fans, sustaining demand for equipment and apparel. Lucrative broadcasting rights for Major League Baseball (MLB) and other leagues are generating significant revenues, influencing market dynamics. Merchandising efforts, including the sale of team jerseys, caps, and memorabilia, contribute substantially to the market. Technological advancements, such as player performance analytics and improved equipment, are attracting new participants and enhancing the game's appeal. Also, MLB's initiatives to promote baseball globally, including international games and tournaments, are expanding its fan base and market potential beyond traditional regions.

Key Market Drivers

Rising Popularity of Baseball

The global baseball market is experiencing significant growth, driven by sport's rising popularity across various regions. As a part of this, according to a recent study, as of 2025, the baseball market's user penetration rate in India will be 5.0%. In the United States, baseball maintains its status as a beloved pastime, while countries like Japan, South Korea, and several Latin American nations have strong baseball cultures that contribute to the sport's global appeal. This widespread enthusiasm fuels demand for merchandise, tickets, and media rights, bolstering the market's expansion. Also, increased youth participation in baseball and softball programs is fostering a new generation of players and fans, ensuring sustained interest in the sport. Technological advancements, such as real-time analytics and interactive stadium features, are enhancing fan engagement and experience, further propelling the market's growth. As baseball continues to captivate audiences worldwide, its market is poised for continued expansion and innovation.

Key Market Challenges

Changing Consumer Preference

Changing consumer preferences present a notable challenge to the global baseball market. In today's fast-paced, digitally driven world, younger audiences are increasingly drawn to dynamic, short-form entertainment such as eSports, fast-paced sports, and social media content. Baseball, traditionally perceived as a slower and longer-duration game, often struggles to maintain the attention of modern viewers who prefer instant engagement and quick results. The evolving media consumption habits, including on-demand streaming and shorter attention spans, further challenge the sport's ability to captivate a new generation of fans. Also, the rise of alternative entertainment platforms competes directly with baseball for leisure time and consumer spending. This shift in preferences impacts game attendance, broadcast ratings, and overall merchandise sales. To stay relevant, the baseball industry must innovate with faster formats, digital fan engagement strategies, and content tailored to younger demographics. Failing to adapt could lead to a gradual decline in popularity, posing a long-term threat to the sport's market potential and global expansion.

Key Market Trends

Rise in Digital and Streaming Services

The rise of digital platforms and streaming services is reshaping the baseball market. Major League Baseball (MLB) has increasingly shifted toward direct-to-consumer (D2C) models, allowing fans more accessible viewing options. MLB.TV, the league's flagship streaming service, has evolved to offer live out-of-market games, pre- and post-game coverage, highlights, and original on-demand content, enhancing the fan experience. This change is also reflected in MLB's strategy to manage local broadcasts directly for teams like the Cleveland Guardians, Milwaukee Brewers, and Minnesota Twins, expanding its reach and reducing blackout restrictions. The league is working on a comprehensive D2C streaming platform expected to debut in the 2025 season. This move aims to address the challenges of traditional media models and enhance fan engagement. The increasing preference for digital platforms indicates a significant shift in how baseball content is consumed, driven by the convenience and flexibility these services provide.

Key Market Players

• Baseballism
• Rake Baseball Company
• RotoWear
• Puma SE
• Adidas AG
• Nike Inc
• Routine
• Ebbets Field
• Novus Clothing Company
• Scheels

Report Scope:

In this report, the Global Baseball Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Baseball Market, By Product Type:

• Apparel
• Equipment
• Accessories

Baseball Market, By Level of Play:

• Professional
• College
• High School
• Others

Baseball Market, By Engagement:

• Live Attendance
• Television Viewership
• Online
• Others

Baseball Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Asia-Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• South America
  • Argentina
  • Colombia
  • Brazil
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Baseball Market.

Available Customizations:

Global Baseball Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Product Overview
• 1.2. Key Highlights of the Report
• 1.3. Market Coverage
• 1.4. Market Segments Covered
• 1.5. Research Tenure Considered

2. Research Methodology

• 2.1. Methodology Landscape
• 2.2. Objective of the Study
• 2.3. Baseline Methodology
• 2.4. Formulation of the Scope
• 2.5. Assumptions and Limitations
• 2.6. Sources of Research
• 2.7. Approach for the Market Study
• 2.8. Methodology Followed for Calculation of Market Size & Market Shares
• 2.9. Forecasting Methodology

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer Analysis

• 4.1. Brand Awareness
• 4.2. Factor Influencing Purchasing Decision

5. Global Baseball Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product Type (Apparel, Equipment, Accessories)
  • 5.2.2. By Level of Play (Professional, College, High School, Others)
  • 5.2.3. By Engagement (Live Attendance, Television Viewership, Online, Others)
  • 5.2.4. By Region
  • 5.2.5. By Company (2024)
• 5.3. Market Map

6. North America Baseball Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product Type
  • 6.2.2. By Level of Play
  • 6.2.3. By Engagement
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Baseball Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product Type
      • 6.3.1.2.2. By Level of Play
      • 6.3.1.2.3. By Engagement
  • 6.3.2. Canada Baseball Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product Type
      • 6.3.2.2.2. By Level of Play
      • 6.3.2.2.3. By Engagement
  • 6.3.3. Mexico Baseball Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product Type
      • 6.3.3.2.2. By Level of Play
      • 6.3.3.2.3. By Engagement

7. Europe Baseball Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product Type
  • 7.2.2. By Level of Play
  • 7.2.3. By Engagement
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. France Baseball Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product Type
      • 7.3.1.2.2. By Level of Play
      • 7.3.1.2.3. By Engagement
  • 7.3.2. Germany Baseball Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product Type
      • 7.3.2.2.2. By Level of Play
      • 7.3.2.2.3. By Engagement
  • 7.3.3. Spain Baseball Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product Type
      • 7.3.3.2.2. By Level of Play
      • 7.3.3.2.3. By Engagement
  • 7.3.4. Italy Baseball Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product Type
      • 7.3.4.2.2. By Level of Play
      • 7.3.4.2.3. By Engagement
  • 7.3.5. United Kingdom Baseball Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product Type
      • 7.3.5.2.2. By Level of Play
      • 7.3.5.2.3. By Engagement

8. Asia-Pacific Baseball Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product Type
  • 8.2.2. By Level of Play
  • 8.2.3. By Engagement
  • 8.2.4. By Country
• 8.3. Asia-Pacific: Country Analysis
  • 8.3.1. China Baseball Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product Type
      • 8.3.1.2.2. By Level of Play
      • 8.3.1.2.3. By Engagement
  • 8.3.2. Japan Baseball Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product Type
      • 8.3.2.2.2. By Level of Play
      • 8.3.2.2.3. By Engagement
  • 8.3.3. India Baseball Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product Type
      • 8.3.3.2.2. By Level of Play
      • 8.3.3.2.3. By Engagement
  • 8.3.4. Australia Baseball Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product Type
      • 8.3.4.2.2. By Level of Play
      • 8.3.4.2.3. By Engagement
  • 8.3.5. South Korea Baseball Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Product Type
      • 8.3.5.2.2. By Level of Play
      • 8.3.5.2.3. By Engagement

9. Middle East & Africa Baseball Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product Type
  • 9.2.2. By Level of Play
  • 9.2.3. By Engagement
  • 9.2.4. By Country
• 9.3. MEA: Country Analysis
  • 9.3.1. South Africa Baseball Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product Type
      • 9.3.1.2.2. By Level of Play
      • 9.3.1.2.3. By Engagement
  • 9.3.2. Saudi Arabia Baseball Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product Type
      • 9.3.2.2.2. By Level of Play
      • 9.3.2.2.3. By Engagement
  • 9.3.3. UAE Baseball Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product Type
      • 9.3.3.2.2. By Level of Play
      • 9.3.3.2.3. By Engagement
  • 9.3.4. Turkey Baseball Market Outlook
    • 9.3.4.1. Market Size & Forecast
      • 9.3.4.1.1. By Value
    • 9.3.4.2. Market Share & Forecast
      • 9.3.4.2.1. By Product Type
      • 9.3.4.2.2. By Level of Play
      • 9.3.4.2.3. By Engagement

10. South America Baseball Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product Type
  • 10.2.2. By Level of Play
  • 10.2.3. By Engagement
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Baseball Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Product Type
      • 10.3.1.2.2. By Level of Play
      • 10.3.1.2.3. By Engagement
  • 10.3.2. Argentina Baseball Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Product Type
      • 10.3.2.2.2. By Level of Play
      • 10.3.2.2.3. By Engagement
  • 10.3.3. Colombia Baseball Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Product Type
      • 10.3.3.2.2. By Level of Play
      • 10.3.3.2.3. By Engagement

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Porters Five Forces Analysis

• 13.1. Competition in the Industry
• 13.2. Potential of New Entrants
• 13.3. Power of Suppliers
• 13.4. Power of Customers
• 13.5. Threat of Substitute Products

14. Competitive Landscape

• 14.1. Company Profiles
  • 14.1.1. Baseballism
    • 14.1.1.1. Business Overview
    • 14.1.1.2. Company Snapshot
    • 14.1.1.3. Products & Services
    • 14.1.1.4. Financials (As Per Availability)
    • 14.1.1.5. Key Market Focus & Geographical Presence
    • 14.1.1.6. Recent Developments
    • 14.1.1.7. Key Management Personnel
  • 14.1.2. Rake Baseball Company
  • 14.1.3. RotoWear
  • 14.1.4. Puma SE
  • 14.1.5. Adidas AG
  • 14.1.6. Nike Inc
  • 14.1.7. Routine
  • 14.1.8. Ebbets Field
  • 14.1.9. Novus Clothing Company
  • 14.1.10. Scheels

15. Strategic Recommendations

16. About Us & Disclaimer