アドベンチャースポーツとアクティビティ市場- 世界の産業規模、シェア、動向、機会、予測、アクティビティタイプ別（陸上、水上、空中）、旅行者タイプ別（ソロ、カップル、グループ）、地域別、競合別、2020-2030F

世界のアドベンチャースポーツとアクティビティ市場は、2024年に2,346億7,000万米ドルと評価され、2030年には3,029億9,000万米ドルに達すると予測され、予測期間中のCAGRは4.41％で成長します。

この市場は、可処分所得の増加、健康とウェルネスへの関心の高まり、冒険旅行への意欲の高まりに支えられて急成長を遂げています。トレッキング、バンジージャンプ、カヤックなどのアクティビティは、ユニークで爽快な体験を求める愛好家の増加を引き寄せています。安全装備やインフラの技術革新は、アドベンチャー・スポーツをより身近で魅力的なものにしました。ソーシャルメディアやデジタル・コンテンツ・クリエイターの影響力は、アウトドア・アドベンチャーへの関心を著しく高めています。さらに、政府による観光インフラへの投資は、アドベンチャー・デスティネーションの魅力を高め、市場の成長を加速させています。経済分析局によると、アウトドア・レクリエーション経済は2023年に米国のGDPに2.3％（6,395億米ドル）貢献し、ハワイなどの州はさらに高い貢献を示しており、この分野の経済効果が大きいことを示しています。

市場促進要因

アウトドア活動への関心の高まり

主な市場課題

安全性への懸念とリスク

主要市場動向

エコツーリズムと持続可能なアドベンチャースポーツの台頭

目次

第1章 イントロダクション

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声分析

• ブランド認知度
• 購買決定に影響を与える要因

第5章 世界のアドベンチャースポーツとアクティビティ市場展望

• 市場規模・予測
  • 金額別
• 市場シェア・予測
  • アクティビティの種類別（陸上、水上、空中）
  • 旅行者タイプ別（一人旅、カップル、グループ）
  • 地域別
  • 企業別（2024）
• 市場マップ

第6章 北米のアドベンチャースポーツとアクティビティ市場展望

• 市場規模・予測
• 市場シェア・予測
• 北米：国別分析
  • 米国
  • カナダ
  • メキシコ

第7章 欧州のアドベンチャースポーツとアクティビティ市場展望

• 市場規模・予測
• 市場シェア・予測
• 欧州：国別分析
  • フランス
  • ドイツ
  • スペイン
  • イタリア
  • 英国

第8章 アジア太平洋地域のアドベンチャースポーツとアクティビティ市場展望

• 市場規模・予測
• 市場シェア・予測
• アジア太平洋地域：国別分析
  • 中国
  • 日本
  • インド
  • ベトナム
  • 韓国

第9章 中東・アフリカのアドベンチャースポーツとアクティビティ市場展望

• 市場規模・予測
• 市場シェア・予測
• 中東・アフリカ：国別分析
  • 南アフリカ
  • サウジアラビア
  • アラブ首長国連邦
  • トルコ

第10章 南米のアドベンチャースポーツとアクティビティ市場展望

• 市場規模・予測
• 市場シェア・予測
• 南米：国別分析
  • ブラジル
  • アルゼンチン
  • コロンビア

第11章 市場力学

• 促進要因
• 課題

第12章 市場動向と発展

• 合併と買収
• 製品上市
• 最近の動向

第13章 ポーターのファイブフォース分析

• 業界内の競合
• 新規参入の可能性
• サプライヤーの力
• 顧客の力
• 代替品の脅威

第14章 競合情勢

• 企業プロファイル
  • Mountain Travel Sobek
  • ROW Adventures
  • Cox & Kings
  • Austin Adventures
  • Intrepid Group Ltd.
  • G Adventures
  • Lindblad Expeditions
  • TUI Group
  • Butterfield and Robinson Inc.
  • Recreational Equipment

第15章 戦略的提言

第16章 調査会社について・免責事項

The global Adventure Sports and Activities Market was valued at USD 234.67 billion in 2024 and is projected to reach USD 302.99 billion by 2030, growing at a CAGR of 4.41% during the forecast period. This market is witnessing rapid growth, supported by rising disposable incomes, a greater focus on health and wellness, and a growing appetite for adventure travel. Activities such as trekking, bungee jumping, and kayaking are attracting increasing numbers of enthusiasts seeking unique and exhilarating experiences. Technological innovations in safety equipment and infrastructure have made adventure sports more accessible and appealing. The influence of social media and digital content creators has significantly boosted interest in outdoor adventures. Furthermore, government investments in tourism infrastructure are enhancing the appeal of adventure destinations, thus accelerating market growth. According to the Bureau of Economic Analysis, the outdoor recreation economy contributed 2.3% (USD 639.5 billion) to the U.S. GDP in 2023, with states like Hawaii showing even higher contributions, indicating the strong economic impact of this sector.

Key Market Drivers

Increasing Interest in Outdoor Activities

A key driver of the adventure sports and activities market is the growing enthusiasm for outdoor recreation and exploration. As more individuals seek meaningful and thrilling experiences in natural settings, there has been a notable rise in the popularity of activities like hiking, rock climbing, kayaking, and mountain biking. This trend reflects a broader cultural shift toward valuing experiences over possessions. Adventure tourism is becoming increasingly attractive as travelers pursue destinations that offer physical engagement and scenic landscapes. The demand for professional training, specialized equipment, and guided experiences has also grown alongside this trend. Moreover, the recognition of outdoor activities as beneficial for both physical and mental well-being has contributed to their popularity. Recent data from the Outdoor Recreation Roundtable shows that outdoor recreation contributed USD 1.2 trillion in economic output in 2023, supported 5 million jobs, and made up 2.3% of the U.S. GDP, underlining the sector's strong influence on the economy.

Key Market Challenges

Safety Concerns and Risks

Safety remains a critical concern in the adventure sports and activities market. Despite the thrill and excitement, many of these activities carry inherent physical risks, such as injuries or accidents from falls, collisions, or drowning. Sports like rock climbing, skiing, and white-water rafting require a high level of skill, equipment, and preparation. The increasing interest in adventure sports, especially among beginners lacking adequate training, raises the risk of accidents. Even with stringent safety measures in place, the fear of injury can be a deterrent for many potential participants. To address these concerns, the industry must continuously invest in safety education, advanced equipment, and clear protocols to minimize risks and ensure participant confidence.

Key Market Trends

Rise of Eco-Tourism and Sustainable Adventure Sports

A prominent trend shaping the market is the growing preference for eco-tourism and environmentally responsible adventure activities. As global awareness of environmental sustainability grows, consumers are seeking outdoor experiences that align with their ecological values. Adventure sports providers are increasingly promoting low-impact activities like hiking, cycling, and kayaking in eco-sensitive areas. There is also a shift toward sustainable operations, including the use of recyclable materials, eco-friendly equipment, and partnerships with conservation initiatives. Tour operators are designing travel packages that emphasize minimal environmental disruption and community involvement. As conscious consumerism rises, more travelers are opting for experiences that combine adventure with sustainability, even at a premium, reinforcing the momentum behind green tourism in this sector.

Key Market Players

• Mountain Travel Sobek
• ROW Adventures
• Cox & Kings
• Austin Adventures
• Intrepid Group Ltd.
• G Adventures
• Lindblad Expeditions
• TUI Group
• Butterfield and Robinson Inc.
• Recreational Equipment

Report Scope:

In this report, the global Adventure Sports and Activities Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Adventure Sports and Activities Market, By Activity Type:

• Land-Based
• Water-Based
• Air-Based

Adventure Sports and Activities Market, By Traveller Type:

• Solo
• Couple
• Group

Adventure Sports and Activities Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • Germany
  • Spain
  • Italy
  • United Kingdom
• Asia-Pacific
  • China
  • Japan
  • India
  • Vietnam
  • South Korea
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey
• South America
  • Brazil
  • Argentina
  • Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the global Adventure Sports and Activities Market.

Available Customizations:

Global Adventure Sports and Activities Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Product Overview
• 1.2. Key Highlights of the Report
• 1.3. Market Coverage
• 1.4. Market Segments Covered
• 1.5. Research Tenure Considered

2. Research Methodology

• 2.1. Methodology Landscape
• 2.2. Objective of the Study
• 2.3. Baseline Methodology
• 2.4. Formulation of the Scope
• 2.5. Assumptions and Limitations
• 2.6. Sources of Research
• 2.7. Approach for the Market Study
• 2.8. Methodology Followed for Calculation of Market Size & Market Shares
• 2.9. Forecasting Methodology

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer Analysis

• 4.1. Brand Awareness
• 4.2. Factor Influencing Purchasing Decision

5. Global Adventure Sports and Activities Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Activity Type (Land-Based, Water-Based, Air-Based)
  • 5.2.2. By Traveller Type (Solo, Couple, Group)
  • 5.2.3. By Region
  • 5.2.4. By Company (2024)
• 5.3. Market Map

6. North America Adventure Sports and Activities Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Activity Type
  • 6.2.2. By Traveller Type
  • 6.2.3. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Adventure Sports and Activities Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Activity Type
      • 6.3.1.2.2. By Traveller Type
  • 6.3.2. Canada Adventure Sports and Activities Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Activity Type
      • 6.3.2.2.2. By Traveller Type
  • 6.3.3. Mexico Adventure Sports and Activities Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Activity Type
      • 6.3.3.2.2. By Traveller Type

7. Europe Adventure Sports and Activities Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Activity Type
  • 7.2.2. By Traveller Type
  • 7.2.3. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. France Adventure Sports and Activities Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Activity Type
      • 7.3.1.2.2. By Traveller Type
  • 7.3.2. Germany Adventure Sports and Activities Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Activity Type
      • 7.3.2.2.2. By Traveller Type
  • 7.3.3. Spain Adventure Sports and Activities Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Activity Type
      • 7.3.3.2.2. By Traveller Type
  • 7.3.4. Italy Adventure Sports and Activities Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Activity Type
      • 7.3.4.2.2. By Traveller Type
  • 7.3.5. United Kingdom Adventure Sports and Activities Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Activity Type
      • 7.3.5.2.2. By Traveller Type

8. Asia-Pacific Adventure Sports and Activities Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Activity Type
  • 8.2.2. By Traveller Type
  • 8.2.3. By Country
• 8.3. Asia-Pacific: Country Analysis
  • 8.3.1. China Adventure Sports and Activities Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Activity Type
      • 8.3.1.2.2. By Traveller Type
  • 8.3.2. Japan Adventure Sports and Activities Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Activity Type
      • 8.3.2.2.2. By Traveller Type
  • 8.3.3. India Adventure Sports and Activities Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Activity Type
      • 8.3.3.2.2. By Traveller Type
  • 8.3.4. Vietnam Adventure Sports and Activities Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Activity Type
      • 8.3.4.2.2. By Traveller Type
  • 8.3.5. South Korea Adventure Sports and Activities Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Activity Type
      • 8.3.5.2.2. By Traveller Type

9. Middle East & Africa Adventure Sports and Activities Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Activity Type
  • 9.2.2. By Traveller Type
  • 9.2.3. By Country
• 9.3. MEA: Country Analysis
  • 9.3.1. South Africa Adventure Sports and Activities Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Activity Type
      • 9.3.1.2.2. By Traveller Type
  • 9.3.2. Saudi Arabia Adventure Sports and Activities Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Activity Type
      • 9.3.2.2.2. By Traveller Type
  • 9.3.3. UAE Adventure Sports and Activities Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Activity Type
      • 9.3.3.2.2. By Traveller Type
  • 9.3.4. Turkey Adventure Sports and Activities Market Outlook
    • 9.3.4.1. Market Size & Forecast
      • 9.3.4.1.1. By Value
    • 9.3.4.2. Market Share & Forecast
      • 9.3.4.2.1. By Activity Type
      • 9.3.4.2.2. By Traveller Type

10. South America Adventure Sports and Activities Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Activity Type
  • 10.2.2. By Traveller Type
  • 10.2.3. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Adventure Sports and Activities Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Activity Type
      • 10.3.1.2.2. By Traveller Type
  • 10.3.2. Argentina Adventure Sports and Activities Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Activity Type
      • 10.3.2.2.2. By Traveller Type
  • 10.3.3. Colombia Adventure Sports and Activities Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Activity Type
      • 10.3.3.2.2. By Traveller Type

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Porters Five Forces Analysis

• 13.1. Competition in the Industry
• 13.2. Potential of New Entrants
• 13.3. Power of Suppliers
• 13.4. Power of Customers
• 13.5. Threat of Substitute Products

14. Competitive Landscape

• 14.1. Company Profiles
  • 14.1.1. Mountain Travel Sobek
    • 14.1.1.1. Business Overview
    • 14.1.1.2. Company Snapshot
    • 14.1.1.3. Products & Services
    • 14.1.1.4. Financials (As Per Availability)
    • 14.1.1.5. Key Market Focus & Geographical Presence
    • 14.1.1.6. Recent Developments
    • 14.1.1.7. Key Management Personnel
  • 14.1.2. ROW Adventures
  • 14.1.3. Cox & Kings
  • 14.1.4. Austin Adventures
  • 14.1.5. Intrepid Group Ltd.
  • 14.1.6. G Adventures
  • 14.1.7. Lindblad Expeditions
  • 14.1.8. TUI Group
  • 14.1.9. Butterfield and Robinson Inc.
  • 14.1.10. Recreational Equipment

15. Strategic Recommendations

16. About Us & Disclaimer