チークメイク市場 - 世界の産業規模、シェア、動向、機会、予測、タイプ別、処方別、流通チャネル別、地域別、競合別、2020年～2030年

チークメイクの世界市場は、2024年に87億2,000万米ドルと評価され、2030年までには131億2,000万米ドルに達すると予測され、予測期間中のCAGRは7.10％で成長します。

この市場の成長を後押ししているのは、利用可能な色調の拡大と、スキンケア要素のメーキャップ処方への統合による魅力と機能性の向上です。ビューティーブレンダー、クッションコンパクト、ブレンディングブラシなどのアプリケーションツールの改良により、消費者にとってメーキャップがより身近で効果的なものになりました。家庭での美容習慣の動向は、女性の消費意欲の高まりと相まって、市場の拡大をさらに後押ししています。世界銀行によると、世界の女性人口は2023年に39億9,000万人に達し、世界中のチークメイク製品の需要に貢献する膨大な消費者基盤を示しています。

主要な市場促進要因

ソーシャルメディアと美容インフルエンサーの人気上昇

主要な市場課題

激しい市場競合とブランド飽和状態

主要な市場動向

ハイブリッド製品と多機能製品の台頭

目次

第1章 イントロダクション

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声分析

• ブランド認知度
• 購買決定に影響を与える要因

第5章 世界のチークメイク市場展望

• 市場規模・予測
  • 金額別
• 市場シェア・予測
  • タイプ別（チーク、ブロンザー、ハイライター、コントゥア、チークパレット、ティント、その他）
  • 処方別（パウダー、リキッド、クリーム）
  • 流通チャネル別（オンライン、オフライン）
  • 地域別
  • 企業別（2024年）
• 市場マップ

第6章 北米のチークメイク市場展望

• 市場規模・予測
• 市場シェア・予測
• 北米：国別分析
  • 米国
  • カナダ
  • メキシコ

第7章 欧州のチークメイク市場展望

• 市場規模・予測
• 市場シェア・予測
• 欧州：国別分析
  • フランス
  • ドイツ
  • スペイン
  • イタリア
  • 英国

第8章 アジア太平洋のチークメイク市場展望

• 市場規模・予測
• 市場シェア・予測
• アジア太平洋：国別分析
  • 中国
  • 日本
  • インド
  • ベトナム
  • 韓国

第9章 中東・アフリカのチークメイク市場展望

• 市場規模・予測
• 市場シェア・予測
• 中東・アフリカ：国別分析
  • 南アフリカ
  • サウジアラビア
  • アラブ首長国連邦
  • トルコ

第10章 南米のチークメイク市場展望

• 市場規模・予測
• 市場シェア・予測
• 南米：国別分析
  • ブラジル
  • アルゼンチン
  • コロンビア

第11章 市場力学

• 促進要因
• 課題

第12章 市場動向と発展

• 合併と買収
• 製品上市
• 最近の動向

第13章 ポーターのファイブフォース分析

• 業界内の競合
• 新規参入の可能性
• サプライヤーの力
• 顧客の力
• 代替品の脅威

第14章 競合情勢

• 企業プロファイル
  • L'Oreal S.A.
  • The Estee Lauder Companies Inc.
  • Shiseido Company, Limited
  • Charlotte Tilbury Beauty Inc.
  • Unilever PLC
  • Christian Dior SE
  • LVMH Moet Hennessy Louis Vuitton
  • Rare Beauty, LLC
  • Benefit Cosmetics LLC
  • Revolution Beauty PLC

第15章 戦略的提言

第16章 調査会社について・免責事項

The Global Cheek Makeup Market was valued at USD 8.72 billion in 2024 and is projected to reach USD 13.12 billion by 2030, growing at a CAGR of 7.10% during the forecast period. Growth in this market is propelled by the expanding array of available shades and the integration of skincare elements into makeup formulations, enhancing appeal and functionality. Improved application tools such as beauty blenders, cushion compacts, and blending brushes have made makeup application more accessible and effective for consumers. The trend of home beauty routines, coupled with rising female consumer engagement, further supports market expansion. According to the World Bank, the global female population reached 3.99 billion in 2023, indicating a vast consumer base contributing to the demand for cheek makeup products worldwide.

Key Market Drivers

Rising Popularity of Social Media and Beauty Influencers

The widespread influence of platforms like TikTok, YouTube, and Instagram has significantly elevated the demand for cheek makeup products. Beauty influencers and content creators often showcase various makeup techniques-such as contouring, highlighting, and blush application-motivating followers to emulate these looks. Through tutorials, product reviews, and live demonstrations, consumers are introduced to new shades and product combinations, expanding brand visibility and consumer experimentation. Influencer partnerships, limited-edition collections, and viral challenges contribute to surging sales, while digital marketing strategies enhance consumer engagement. This digital-first approach, combined with increased beauty-related spending, especially in markets like the U.S., reinforces the growth of the cheek makeup segment.

Key Market Challenges

Intense Market Competition and Brand Saturation

The cheek makeup industry is marked by fierce competition and an influx of brands, both legacy and indie, competing for consumer attention. Major players like L'Oreal and Estee Lauder are constantly challenged by influencer-founded and niche brands offering innovative and clean formulations. This crowded landscape leads to shorter product life cycles and necessitates frequent new launches to maintain consumer interest. Price-based competition and the need for differentiation through branding, packaging, and formulation place additional pressure on profit margins. Additionally, smaller brands struggle to secure prime shelf space and digital visibility, making it harder to gain a foothold and sustain market presence amid saturation.

Key Market Trends

Rise of Hybrid and Multi-Functional Products

Consumers are increasingly opting for products that serve multiple functions, aligning with minimalist beauty routines and a preference for simplified application. Hybrid cheek makeup items-such as cheek and lip tints, highlighter and blush duos, and cream-based all-in-one products-are gaining popularity. These products not only offer convenience but often include skincare benefits like hydration and nourishment, thanks to ingredients such as vitamin E, hyaluronic acid, and botanical extracts. The shift toward "skin-first" beauty, focusing on natural radiance and health, has fueled this trend. Furthermore, sustainability-conscious consumers are drawn to multi-use products for their reduced packaging and environmental impact, influencing ongoing innovation in the cheek makeup space.

Key Market Players

• L'Oreal S.A.
• The Estee Lauder Companies Inc.
• Shiseido Company, Limited
• Charlotte Tilbury Beauty Inc.
• Unilever PLC
• Christian Dior SE
• LVMH Moet Hennessy Louis Vuitton
• Rare Beauty, LLC
• Benefit Cosmetics LLC
• Revolution Beauty PLC

Report Scope:

In this report, the Global Cheek Makeup Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Cheek Makeup Market, By Type:

• Blush
• Bronzer
• Highlighter
• Contour
• Cheek Palates
• Tints
• Others

Cheek Makeup Market, By Formulation:

• Powder
• Liquid
• Cream

Cheek Makeup Market, By Distribution Channel:

• Online
• Offline

Cheek Makeup Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • Germany
  • Spain
  • Italy
  • United Kingdom
• Asia-Pacific
  • China
  • Japan
  • India
  • Vietnam
  • South Korea
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey
• South America
  • Brazil
  • Argentina
  • Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the global Cheek Makeup Market.

Available Customizations:

Global Cheek Makeup Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Product Overview
• 1.2. Key Highlights of the Report
• 1.3. Market Coverage
• 1.4. Market Segments Covered
• 1.5. Research Tenure Considered

2. Research Methodology

• 2.1. Methodology Landscape
• 2.2. Objective of the Study
• 2.3. Baseline Methodology
• 2.4. Formulation of the Scope
• 2.5. Assumptions and Limitations
• 2.6. Sources of Research
• 2.7. Approach for the Market Study
• 2.8. Methodology Followed for Calculation of Market Size & Market Shares
• 2.9. Forecasting Methodology

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer Analysis

• 4.1. Brand Awareness
• 4.2. Factor Influencing Purchasing Decision

5. Global Cheek Makeup Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type (Blush, Bronzer, Highlighter, Contour, Cheek Palates, Tints, Others)
  • 5.2.2. By Formulation (Powder, Liquid, Cream)
  • 5.2.3. By Distribution Channel (Online, Offline)
  • 5.2.4. By Region
  • 5.2.5. By Company (2024)
• 5.3. Market Map

6. North America Cheek Makeup Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type
  • 6.2.2. By Formulation
  • 6.2.3. By Distribution Channel
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Cheek Makeup Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Type
      • 6.3.1.2.2. By Formulation
      • 6.3.1.2.3. By Distribution Channel
  • 6.3.2. Canada Cheek Makeup Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Type
      • 6.3.2.2.2. By Formulation
      • 6.3.2.2.3. By Distribution Channel
  • 6.3.3. Mexico Cheek Makeup Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Type
      • 6.3.3.2.2. By Formulation
      • 6.3.3.2.3. By Distribution Channel

7. Europe Cheek Makeup Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type
  • 7.2.2. By Formulation
  • 7.2.3. By Distribution Channel
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. France Cheek Makeup Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Type
      • 7.3.1.2.2. By Formulation
      • 7.3.1.2.3. By Distribution Channel
  • 7.3.2. Germany Cheek Makeup Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Type
      • 7.3.2.2.2. By Formulation
      • 7.3.2.2.3. By Distribution Channel
  • 7.3.3. Spain Cheek Makeup Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Type
      • 7.3.3.2.2. By Formulation
      • 7.3.3.2.3. By Distribution Channel
  • 7.3.4. Italy Cheek Makeup Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Type
      • 7.3.4.2.2. By Formulation
      • 7.3.4.2.3. By Distribution Channel
  • 7.3.5. United Kingdom Cheek Makeup Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Type
      • 7.3.5.2.2. By Formulation
      • 7.3.5.2.3. By Distribution Channel

8. Asia-Pacific Cheek Makeup Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type
  • 8.2.2. By Formulation
  • 8.2.3. By Distribution Channel
  • 8.2.4. By Country
• 8.3. Asia-Pacific: Country Analysis
  • 8.3.1. China Cheek Makeup Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Type
      • 8.3.1.2.2. By Formulation
      • 8.3.1.2.3. By Distribution Channel
  • 8.3.2. Japan Cheek Makeup Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Type
      • 8.3.2.2.2. By Formulation
      • 8.3.2.2.3. By Distribution Channel
  • 8.3.3. India Cheek Makeup Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Type
      • 8.3.3.2.2. By Formulation
      • 8.3.3.2.3. By Distribution Channel
  • 8.3.4. Vietnam Cheek Makeup Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Type
      • 8.3.4.2.2. By Formulation
      • 8.3.4.2.3. By Distribution Channel
  • 8.3.5. South Korea Cheek Makeup Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Type
      • 8.3.5.2.2. By Formulation
      • 8.3.5.2.3. By Distribution Channel

9. Middle East & Africa Cheek Makeup Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type
  • 9.2.2. By Formulation
  • 9.2.3. By Distribution Channel
  • 9.2.4. By Country
• 9.3. MEA: Country Analysis
  • 9.3.1. South Africa Cheek Makeup Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Type
      • 9.3.1.2.2. By Formulation
      • 9.3.1.2.3. By Distribution Channel
  • 9.3.2. Saudi Arabia Cheek Makeup Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Type
      • 9.3.2.2.2. By Formulation
      • 9.3.2.2.3. By Distribution Channel
  • 9.3.3. UAE Cheek Makeup Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Type
      • 9.3.3.2.2. By Formulation
      • 9.3.3.2.3. By Distribution Channel
  • 9.3.4. Turkey Cheek Makeup Market Outlook
    • 9.3.4.1. Market Size & Forecast
      • 9.3.4.1.1. By Value
    • 9.3.4.2. Market Share & Forecast
      • 9.3.4.2.1. By Type
      • 9.3.4.2.2. By Formulation
      • 9.3.4.2.3. By Distribution Channel

10. South America Cheek Makeup Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Type
  • 10.2.2. By Formulation
  • 10.2.3. By Distribution Channel
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Cheek Makeup Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Type
      • 10.3.1.2.2. By Formulation
      • 10.3.1.2.3. By Distribution Channel
  • 10.3.2. Argentina Cheek Makeup Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Type
      • 10.3.2.2.2. By Formulation
      • 10.3.2.2.3. By Distribution Channel
  • 10.3.3. Colombia Cheek Makeup Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Type
      • 10.3.3.2.2. By Formulation
      • 10.3.3.2.3. By Distribution Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Porters Five Forces Analysis

• 13.1. Competition in the Industry
• 13.2. Potential of New Entrants
• 13.3. Power of Suppliers
• 13.4. Power of Customers
• 13.5. Threat of Substitute Products

14. Competitive Landscape

• 14.1. Company Profiles
  • 14.1.1. L'Oreal S.A.
    • 14.1.1.1. Business Overview
    • 14.1.1.2. Company Snapshot
    • 14.1.1.3. Products & Services
    • 14.1.1.4. Financials (As Per Availability)
    • 14.1.1.5. Key Market Focus & Geographical Presence
    • 14.1.1.6. Recent Developments
    • 14.1.1.7. Key Management Personnel
  • 14.1.2. The Estee Lauder Companies Inc.
  • 14.1.3. Shiseido Company, Limited
  • 14.1.4. Charlotte Tilbury Beauty Inc.
  • 14.1.5. Unilever PLC
  • 14.1.6. Christian Dior SE
  • 14.1.7. LVMH Moet Hennessy Louis Vuitton
  • 14.1.8. Rare Beauty, LLC
  • 14.1.9. Benefit Cosmetics LLC
  • 14.1.10. Revolution Beauty PLC

15. Strategic Recommendations

16. About Us & Disclaimer