欧州のパン：2030年までの市場予測 - 地域別分析 - タイプ別、カテゴリー別、流通チャネル別

欧州のパン市場は、2023年に990億8,718万米ドルと評価され、2030年には1,212億7,148万米ドルに達すると予測され、2023年から2030年までのCAGRは2.9％と推定されます。

製品イノベーションが欧州のパン市場を後押し

健康とウェルネスに対する消費者の意識の高まりは、より健康的なパン品種に対する需要を大幅に増加させています。消費者は、グルテンフリー、低炭水化物、高繊維質、全粒粉パンなど、特定の原材料要件に厳格に従っています。消費者の健康志向の高まりも、パン、バゲット、ベーグル、パン、ロールパンなどの有機ベーカリー製品に対する需要を増大させています。そのため、増加する健康的な製品の需要に対応するため、パンメーカーは、種子、ナッツ、古代穀物、野菜、さまざまなビタミンやミネラルなどの機能性成分をパンに組み込むことで、職人技パン、機能性パン、強化パンなどの製品を幅広く革新しています。パン職人たちは、市場での競争力を維持し、顧客を惹きつけるために、絶えず斬新な新製品を発表しています。例えば、パン職人たちは、ニンジン、ビーツ、ホウレンソウ、その他の野菜など、珍しい食材の組み合わせを使って伝統的なパンやパンを作る。また、クミン、ターメリック、シナモンなどを特別な材料として取り入れ、風味を試しています。例えば、グルポ・ビンボSABデCVのパンメーカーのブランドであるサラ・リーは、2023年1月、同社の製品ポートフォリオに新たに加わった「野菜で作った白いパン」を発表しました。ビタミンA、D、Eを強化し、1斤あたり1カップ分の野菜を加えて焼き上げたもので、どんな食事にも栄養をプラスできる実用的な選択肢となっています。また、2022年10月、英国の焼き菓子メーカーであるキングスミルは、「サワードウ入りグレート・ホワイト・ブルーマー」と「モルテッド・ブルーマー」の2つの新しいプレミアム・パンのカテゴリーを発売しました。同社はこれらの新しいパンを欧州中のテスコとアスダの一部店舗で販売しました。

パン製造業者は、消費者向けに軽くて自然、低炭水化物、高タンパク質、無添加のパンを開発するため、原材料に関する研究開発に継続的に投資しています。そのため、消費者の味覚や嗜好に対するニーズが変化し、特殊パンや機能性パンの需要が高まっています。

欧州のパン市場概要

欧州では、消費者のライフスタイルが急速に変化しているため、消費者は冷凍食品、パン、ビスケット、クッキーなどの便利な食品ソリューションやすぐに食べられる製品を選ぶようになっています。

ドイツ、ロシア、フランス、イタリア、英国など多くの欧州諸国では、ベーカリー製品が主食として定着しているため、パンの需要は地域全体で大幅に増加しており、欧州はパンの主要市場の一つとなっています。また、欧州人の健康意識の高まりが、繊維、ビタミン、ミネラル、全粒粉、野菜、グルテンフリーの機能性パンやグルテンフリーの職人パンといったグルテンフリーのベーカリー製品を含むパンの需要を押し上げています。The Atlantic Area Healthy Food Eco-System（AHFES）によると、2020年には欧州のベーカリーは世界のベーカリー製品売上の34%を占める。また、欧州は2020年にベーカリー製品の活発な市場となり、ベーカリー業界の新発売のベーカリーカテゴリーで41％のシェアを記録しました。ロシアとウクライナは小麦、油糧種子、穀物、トウモロコシの主要輸出国です。しかし、ロシアのウクライナ侵攻により食用油脂の価格が急騰し、パンなどの主食の価格が上昇したため、パン、野菜、肉が高価になった。消費者物価指数（HICP）によると、2022年8月の欧州のパン価格は、2021年8月の値と比較して平均18％の伸びを記録した（2020年8月より3％上昇）。

さらに、パンのカテゴリーに組み込まれる特定の原材料に対する需要の高まりと、プレミアムで栄養価の高い食品への支出の増加に伴い、メーカーは消費者の特定の食事要件や嗜好に対応するため、グルテンフリー、オーガニック、栄養強化、プレミアムパンなどの革新的なパン製品を投入しています。

欧州のパン市場の収益と2030年までの予測（億米ドル）

欧州のパン市場のセグメンテーション

欧州のパン市場は、タイプ、カテゴリー、流通チャネル、国によって区分されます。

タイプ別では、欧州のパン市場はローブ、サンドイッチブレッド、バゲット、バーガーバンズ、その他に区分されます。2022年にはバゲットセグメントが最大の市場シェアを占めました。

カテゴリー別に見ると、欧州のパン市場はオーガニックと従来型に二分されます。2022年には従来型セグメントがより大きな市場シェアを占めました。

流通チャネル別では、欧州のパン市場はスーパーマーケットとハイパーマーケット、専門店、オンライン小売、その他に区分されます。スーパーマーケットとハイパーマーケットのセグメントが2022年に最大の市場シェアを占めました。

国別では、欧州のパン市場は英国、ドイツ、フランス、イタリア、ロシア、その他欧州に区分されます。その他欧州が2022年の欧州のパン市場シェアを独占しました。

Campbell Soup Co.、Groupo Bimbo SAB de CV、Dr Schar AG、Associated British Foods Plcなどが欧州のパン市場で事業を展開する大手企業です。

目次

第1章 イントロダクション

第2章 エグゼクティブサマリー

• 主要洞察
• 市場の魅力

第3章 調査手法

• 調査範囲
• 2次調査
• 1次調査

第4章 欧州のパン市場情勢

• ポーターのファイブフォース分析
  • 供給企業の交渉力
  • 買い手の交渉力
  • 新規参入業者の脅威
  • 競争企業間の敵対関係
  • 代替品の脅威
• エコシステム分析
  • 原材料
  • 製造プロセス
    • 混合原料
    • ライジング（発酵）
    • 混練
    • プルーフィング（二次発酵）
    • 焼成
    • 冷却

第5章 欧州のパン市場：主要産業力学

• 市場促進要因
  • 便利ですぐに食べられる製品に対する需要の増加
  • eコマースを通じたパンの入手可能性の増加
• 主な市場抑制要因
  • 原材料価格の変動
• 主な市場機会
  • 製品のイノベーション
• 今後の動向
  • グルテンフリー製品に対する需要の高まり
• 促進要因と抑制要因の影響

第6章 パン市場：欧州市場分析

• 欧州のパン市場収益、2022年～2030年
• 欧州のパン市場の予測と分析

第7章 欧州のパン市場分析：タイプ

• ローフ
• サンドイッチブレッド
• バゲット
• ハンバーガーバンズ
• その他

第8章 欧州のパン市場収益分析：カテゴリー別

• オーガニック
• 従来

第9章 欧州のパン市場収益分析：流通チャネル別

• スーパーマーケットとハイパーマーケット
• 専門店
• オンライン小売
• その他

第10章 欧州のパン市場：国別分析

• 欧州
  • ドイツ
  • フランス
  • イタリア
  • 英国
  • ロシア連邦
  • その他欧州

第11章 企業プロファイル

• Dr Schar AG
• Associated British Foods Plc
• Grupo Bimbo SAB de CV
• Campbell Soup Co

第12章 付録

List Of Tables

• Table 1. Europe Bread Market Revenue and Forecasts To 2030 (US$ Billion)
• Table 2. Germany: Bread Market, by Category Revenue and Forecast to 2030 (US$ Billion)
• Table 3. Germany: Bread Market, by Distribution Channel Revenue and Forecast to 2030 (US$ Billion)
• Table 4. France: Bread Market, by Type Revenue and Forecast to 2030 (US$ Billion)
• Table 5. France: Bread Market, by Category Revenue and Forecast to 2030 (US$ Billion)
• Table 6. France: Bread Market, by Distribution Channel Revenue and Forecast to 2030 (US$ Billion)
• Table 7. Italy: Bread Market, by Type Revenue and Forecast to 2030 (US$ Billion)
• Table 8. Italy: Bread Market, by Category Revenue and Forecast to 2030 (US$ Billion)
• Table 9. Italy: Bread Market, by Distribution Channel Revenue and Forecast to 2030 (US$ Billion)
• Table 10. United Kingdom: Bread Market, by Type Revenue and Forecast to 2030 (US$ Billion)
• Table 11. United Kingdom: Bread Market, by Category Revenue and Forecast to 2030 (US$ Billion)
• Table 12. United Kingdom: Bread Market, by Distribution Channel Revenue and Forecast to 2030 (US$ Billion)
• Table 13. Russian Federation: Bread Market, by Type Revenue and Forecast to 2030 (US$ Billion)
• Table 14. Russian Federation: Bread Market, by Category Revenue and Forecast to 2030 (US$ Billion)
• Table 15. Russian Federation: Bread Market, by Distribution Channel Revenue and Forecast to 2030 (US$ Billion)
• Table 16. Rest of Europe: Bread Market, by Type Revenue and Forecast to 2030 (US$ Billion)
• Table 17. Rest of Europe: Bread Market, by Category Revenue and Forecast to 2030 (US$ Billion)
• Table 18. Rest of Europe: Bread Market, by Distribution Channel Revenue and Forecast to 2030 (US$ Billion)

List Of Figures

• Figure 1. Europe Bread Market Segmentation, By Country
• Figure 2. Porter's Five Forces Analysis
• Figure 3. Ecosystem: Europe Bread Market
• Figure 4. Europe Bread Market - Key Industry Dynamics
• Figure 5. Impact Analysis of Drivers and Restraints
• Figure 6. Europe Bread Market Revenue (US$ Billion), 2022 - 2030
• Figure 7. Bread Market Share (%) - Type, 2022 and 2030
• Figure 8. Loaves: Europe Bread Market Revenue and Forecast to 2030 (US$ Billion)
• Figure 9. Sandwich Breads: Europe Bread Market Revenue and Forecast to 2030 (US$ Billion)
• Figure 10. Baguettes: Europe Bread Market Revenue and Forecast to 2030 (US$ Billion)
• Figure 11. Burger Buns: Europe Bread Market Revenue and Forecast to 2030 (US$ Billion)
• Figure 12. Others: Europe Bread Market Revenue and Forecast to 2030 (US$ Billion)
• Figure 13. Europe Bread Market Revenue Share, By Category (2022 and 2030)
• Figure 14. Organic: Europe Bread Market Revenue and Forecast to 2030 (US$ Billion)
• Figure 15. Conventional: Europe Bread Market Revenue and Forecast to 2030 (US$ Billion)
• Figure 16. Europe Bread Market Revenue Share, By Distribution Channel (2022 and 2030)
• Figure 17. Supermarkets and Hypermarkets: Europe Bread Market Revenue and Forecast to 2030 (US$ Billion)
• Figure 18. Specialty Stores: Europe Bread Market Revenue and Forecast to 2030 (US$ Billion)
• Figure 19. Online Retail: Europe Bread Market Revenue and Forecast to 2030 (US$ Billion)
• Figure 20. Others: Europe Bread Market Revenue and Forecast to 2030 (US$ Billion)
• Figure 21. Europe: Bread Market, by key country - Revenue (2022) (US$ Billion)
• Figure 22. Europe: Bread Market Revenue Share, By Key Country (2022 and 2030)
• Figure 23. Germany: Bread Market Revenue and Forecasts to 2030 (US$ Billion)
• Figure 24. Germany: Bread Market, by Type Revenue and Forecast to 2030 (US$ Billion)
• Figure 25. France: Bread Market Revenue and Forecasts to 2030 (US$ Billion)
• Figure 26. Italy: Bread Market Revenue and Forecasts to 2030 (US$ Billion)
• Figure 27. United Kingdom: Bread Market Revenue and Forecasts to 2030 (US$ Billion)
• Figure 28. Russian Federation: Bread Market Revenue and Forecasts to 2030 (US$ Billion)
• Figure 29. Rest of Europe: Bread Market Revenue and Forecasts to 2030 (US$ Billion)

The Europe bread market was valued at US$ 99,087.18 million in 2023 and is expected to reach US$ 121,271.48 million by 2030; it is estimated to grow at a CAGR of 2.9% from 2023 to 2030.

Product Innovations Fuel the Europe Bread Market

Growing consumer awareness regarding health and wellness has significantly increased the demand for healthier bread varieties. The consumers strictly follow their specific ingredient requirements, such as gluten-free, low-carb, high-fiber, or whole-grain bread. Growing consumer priorities and their increasing preference for healthier food consumption have also increased the demand for organic bakery products such as bread, baguettes, bagels, and buns and rolls. Therefore, to cater to the increasing number of healthy products demands, bread manufacturers are extensively innovating the products, including artisanal breads, functional breads, and fortified bread, by incorporating bread with functional ingredients such as seeds, nuts, ancient grains, vegetables, and different vitamins and minerals. Bakers continuously introduce new and innovative products to remain competitive in the market and attract customers. For instance, bakers create traditional breads and loaves using an unusual combination of ingredients such as carrots, beetroot, spinach, and other vegetables. They also incorporate cumin, turmeric, and cinnamon as special ingredients to experiment with the flavors. For instance, Sara Lee, a brand of Grupo Bimbo SAB de CV bread makers, in January 2023, announced the latest addition to its product portfolio, which is 'White Bread Made with Veggies.' It is enriched with vitamins A, D, and E and baked with the equivalent of one cup of vegetables per loaf, making a practical option for adding some extra nutrients to any meal. Also, in October 2022, Kingsmill, a UK-baked goods manufacturer, launched two new premium bread categories- "Great White Bloomer with Sourdough" and a "Malted Bloomer" loaf. The company made these new loaves available in selected Tesco and Asda stores across Europe.

The bread producers are continuously investing in R&D with respect to ingredients to develop light, natural, low-carb, high protein, and additive-free bread for consumers. Therefore, evolving change in consumers' need for taste and preference has resulted in a high demand for specialty and functional bread, which is expected to provide lucrative opportunities for bread producers.

Europe Bread Market Overview

In Europe, the rapidly changing lifestyles of consumers are making them opt for convenient food solutions and ready-to-eat products such as frozen food, bread, biscuits, cookies, etc.

The demand for bread is significantly increasing across the region owing to the established status of bakery products as a staple food in many European countries such as Germany, Russia, France, Italy, and the UK, making Europe one of the major markets of bread. Also, the growing health consciousness among Europeans is boosting the demand for bread containing fibers, vitamins and minerals, whole grains, vegetables, and gluten-free bakery products such as gluten-free functional and gluten-free artisanal bread. According to The Atlantic Area Healthy Food Eco-System (AHFES), in 2020, European bakeries accounted for 34% of the global bakery product sales. Also, Europe was an active market for bakery products in 2020 and registered a share of 41% in the bakery category of new launches in the bakery industry. Russia and Ukraine have been prime wheat, oilseeds, grains, and maize exporters. However, bread, vegetables, and meat became more expensive as prices for cooking oils and fats grew sharply owing to the Russian invasion of Ukraine, which increased the prices of staple foods such as bread. According to the Harmonised Index of Consumer Prices (HICP), in August 2022, bread prices in Europe recorded an average growth of 18% compared to the value in August 2021 (3% higher than in August 2020).

Moreover, with the growing demand for specific ingredients incorporated in bread categories, coupled with the increased spending on premium and nutritious food products, manufacturers are introducing innovative bread products, such as gluten-free, organic, fortified, and premium bread, to cater to specific dietary requirements and preferences of consumers.

Europe Bread Market Revenue and Forecast to 2030 (US$ Billion)

Europe Bread Market Segmentation

The Europe bread market is segmented based on type, category, distribution channel, and country.

By type, the Europe bread market is segmented into loaves, sandwich bread, baguettes, burger buns, and others. The baguettes segment held the largest market share in 2022.

Based on category, the Europe bread market is bifurcated into organic and conventional. The conventional segment held a larger market share in 2022.

By distribution channel, the Europe bread market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The supermarkets and hypermarkets segment held the largest market share in 2022.

In terms of country, the Europe bread market is segmented into the UK, Germany, France, Italy, Russia, and the Rest of Europe. The Rest of Europe dominated the Europe bread market share in 2022.

Campbell Soup Co., Groupo Bimbo SAB de CV, Dr Schar AG, and Associated British Foods Plc are some of the leading players operating in the Europe bread market.

Table Of Contents

1. Introduction

• 1.1 The Insight Partners Research Report Guidance
• 1.2 Market Segmentation

2. Executive Summary

• 2.1 Key Insights
• 2.2 Market Attractiveness

3. Research Methodology

• 3.1 Coverage
• 3.2 Secondary Research
• 3.3 Primary Research

4. Europe Bread Market Landscape

• 4.1 Overview
• 4.2 Porter's Five Forces Analysis
  • 4.2.1 Bargaining Power of Suppliers
  • 4.2.2 Bargaining Power of Buyers
  • 4.2.3 The threat of New Entrants
  • 4.2.4 The Intensity of Competitive Rivalry
  • 4.2.5 Threat of Substitutes
• 4.3 Ecosystem Analysis
  • 4.3.1 Raw Materials
  • 4.3.2 Manufacturing Process
    • 4.3.2.1 Mixing Ingredients
    • 4.3.2.2 Rising (Fermentation)
    • 4.3.2.3 Kneading
    • 4.3.2.4 Proofing (Second Rising)
    • 4.3.2.5 Baking
    • 4.3.2.6 Cooling

5. Europe Bread Market - Key Industry Dynamics

• 5.1 Market Drivers
  • 5.1.1 Increasing Demand for Convenience and Ready-To-Eat Products
  • 5.1.2 Rising Availability of Bread Through E-Commerce Platforms
• 5.2 Key Market Restraints:
  • 5.2.1 Fluctuating Price of Ingredients
• 5.3 Key Market Opportunities:
  • 5.3.1 Product innovation
• 5.4 Future Trends:
  • 5.4.1 High Demand for Gluten-Free Products
• 5.5 Impact of Drivers and Restraints:

6. Bread Market - Europe Market Analysis

• 6.1 Europe Bread Market Revenue (US$ Billion), 2022 - 2030
• 6.2 Europe Bread Market Forecast and Analysis

7. Europe Bread Market Analysis - Type

• 7.1 Loaves
  • 7.1.1 Overview
  • 7.1.2 Loaves: Europe Bread Market Revenue and Forecast to 2030 (US$ Billion)
• 7.2 Sandwich Breads
  • 7.2.1 Overview
  • 7.2.2 Sandwich Breads: Europe Bread Market Revenue and Forecast to 2030 (US$ Billion)
• 7.3 Baguettes
  • 7.3.1 Overview
  • 7.3.2 Baguettes: Europe Bread Market Revenue and Forecast to 2030 (US$ Billion)
• 7.4 Burger Buns
  • 7.4.1 Overview
  • 7.4.2 Burger Buns: Europe Bread Market Revenue and Forecast to 2030 (US$ Billion)
• 7.5 Others
  • 7.5.1 Overview
  • 7.5.2 Others: Europe Bread Market Revenue and Forecast to 2030 (US$ Billion)

8. Europe Bread Market Revenue Analysis - By Category

• 8.1 Overview
• 8.2 Europe Bread Market, By Category (2022 and 2030)
• 8.3 Organic
  • 8.3.1 Overview
  • 8.3.2 Organic: Europe Bread Market Revenue and Forecast to 2030 (US$ Billion)
• 8.4 Conventional
  • 8.4.1 Overview
  • 8.4.2 Conventional: Europe Bread Market Revenue and Forecast to 2030 (US$ Billion)

9. Europe Bread Market Revenue Analysis - By Distribution Channel

• 9.1 Overview
• 9.2 Europe Bread Market, By Distribution Channel (2022 and 2030)
• 9.3 Supermarkets and Hypermarkets
  • 9.3.1 Overview
  • 9.3.2 Supermarkets and Hypermarkets: Europe Bread Market Revenue and Forecast to 2030 (US$ Billion)
• 9.4 Specialty Stores
  • 9.4.1 Overview
  • 9.4.2 Specialty Stores: Europe Bread Market Revenue and Forecast to 2030 (US$ Billion)
• 9.5 Online Retail
  • 9.5.1 Overview
  • 9.5.2 Online Retail: Europe Bread Market Revenue and Forecast to 2030 (US$ Billion)
• 9.6 Others
  • 9.6.1 Overview
  • 9.6.2 Others: Europe Bread Market Revenue and Forecast to 2030 (US$ Billion)

10. Europe Bread Market - Country Analysis

• 10.1 Europe: Bread Market
  • 10.1.1 Europe: Bread Market, by key country - Revenue (2022) (US$ Billion)
  • 10.1.2 Europe: Bread Market, By Key Country
    • 10.1.2.1 Germany: Bread Market Revenue and Forecasts to 2030 (US$ Billion)
      • 10.1.2.1.1 Germany: Bread Market, by Type
      • 10.1.2.1.2 Germany: Bread Market, by Category
      • 10.1.2.1.3 Germany: Bread Market, by Distribution Channel
    • 10.1.2.2 France: Bread Market Revenue and Forecasts to 2030 (US$ Billion)
      • 10.1.2.2.1 France: Bread Market, by Type
      • 10.1.2.2.2 France: Bread Market, by Category
      • 10.1.2.2.3 France: Bread Market, by Distribution Channel
    • 10.1.2.3 Italy: Bread Market Revenue and Forecasts to 2030 (US$ Billion)
      • 10.1.2.3.1 Italy: Bread Market, by Type
      • 10.1.2.3.2 Italy: Bread Market, by Category
      • 10.1.2.3.3 Italy: Bread Market, by Distribution Channel
    • 10.1.2.4 United Kingdom: Bread Market Revenue and Forecasts to 2030 (US$ Billion)
      • 10.1.2.4.1 United Kingdom: Bread Market, by Type
      • 10.1.2.4.2 United Kingdom: Bread Market, by Category
      • 10.1.2.4.3 United Kingdom: Bread Market, by Distribution Channel
    • 10.1.2.5 Russian Federation: Bread Market Revenue and Forecasts to 2030 (US$ Billion)
      • 10.1.2.5.1 Russian Federation: Bread Market, by Type
      • 10.1.2.5.2 Russian Federation: Bread Market, by Category
      • 10.1.2.5.3 Russian Federation: Bread Market, by Distribution Channel
    • 10.1.2.6 Rest of Europe: Bread Market Revenue and Forecasts to 2030 (US$ Billion)
      • 10.1.2.6.1 Rest of Europe: Bread Market, by Type
      • 10.1.2.6.2 Rest of Europe: Bread Market, by Category
      • 10.1.2.6.3 Rest of Europe: Bread Market, by Distribution Channel

11. Company Profiles

• 11.1 Dr Schar AG
  • 11.1.1 Key Facts
  • 11.1.2 Business Description
  • 11.1.3 Products and Services
  • 11.1.4 Financial Overview
  • 11.1.5 SWOT Analysis
  • 11.1.6 Key Developments
• 11.2 Associated British Foods Plc
  • 11.2.1 Key Facts
  • 11.2.2 Business Description
  • 11.2.3 Products and Services
  • 11.2.4 Financial Overview
  • 11.2.5 SWOT Analysis
  • 11.2.6 Key Developments
• 11.3 Grupo Bimbo SAB de CV
  • 11.3.1 Key Facts
  • 11.3.2 Business Description
  • 11.3.3 Products and Services
  • 11.3.4 Financial Overview
  • 11.3.5 SWOT Analysis
  • 11.3.6 Key Developments
• 11.4 Campbell Soup Co
  • 11.4.1 Key Facts
  • 11.4.2 Business Description
  • 11.4.3 Products and Services
  • 11.4.4 Financial Overview
  • 11.4.5 SWOT Analysis
  • 11.4.6 Key Developments

12. Appendix

• 12.1 Appendix