市場調査レポート

商品コード

1755967

アソートメントおよびスペース最適化市場の2032年までの予測：ソリューション別、展開モード別、用途別、地域別の世界分析

Assortment and Space Optimization Market Forecasts to 2032 - Global Analysis By Solution, Deployment Mode, Application and By Geography

出版日: 2025年06月06日
発行: Stratistics Market Research Consulting
ページ情報: 英文 200+ Pages
納期: 2～3営業日

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概要
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概要

サンプル依頼リストに入れる

Stratistics MRCによると、世界のアソートメントおよびスペース最適化市場は2025年に23億6,000万米ドルを占め、予測期間中のCAGRは12.42％で成長し、2032年には53億5,000万米ドルに達すると予測されています。

売上と顧客の満足度を最適化するために、理想的な商品構成（アソートメント）を選択し、利用可能な小売スペースにそれらを効果的に配置する（スペースの最適化）戦略的プロセスは、"アソートメントおよびスペース最適化"として知られています。どの商品を、どれだけの数で、店頭やオンラインのどこに置くかを決めるには、顧客の需要、商品のパフォーマンス、利用可能なスペースを検討する必要があります。最終的に、この戦略は、在庫回転率の向上、品切れの減少、ショッピング体験の向上などを小売企業に支援することで、さまざまな小売業態の収益性と経営効率を高める。

データ主導の小売プランニングに対する需要の高まり

高度なアナリティクスは、顧客の嗜好や行動を理解するために、小売業者によってますます利用されるようになっています。これにより、ターゲット市場に適した的確な品揃えが可能になり、顧客の満足度と売上が向上します。スペースを最適に配分することで、在庫コストを削減し、棚の効率を高めることができます。また、小売企業は、データに基づく洞察力を活用することで、季節変動や市場動向に迅速に対応することができます。この戦略により、小売業界の競合優位性と経営効率が向上します。

高い導入コストと統合の複雑さ

テクノロジー、ソフトウェア、有能なスタッフに必要な多額の出費により、財政的な障壁が生じる。これらのソリューションは、現在のITインフラとシームレスに統合する必要があるため、統合の複雑さが、さらに別のレベルの難しさを生みます。この複雑さによって、導入期間が長くなり、業務が中断する可能性が高くなります。企業は、人材育成、システム互換性、データ移行に困難を抱えるかもしれないです。このような要素が相まって、受け入れられにくくなり、消費者の投資意欲を低下させる。

オムニチャネル小売の出現

テクノロジー、ソフトウェア、有能なスタッフに必要な多額の出費は、経済的な障壁となります。これらのソリューションは、現在のITインフラとシームレスに統合する必要があるため、統合の複雑さが、さらにもう一段難しさを増します。この複雑さによって、導入期間が長くなり、業務が中断する可能性が高くなります。企業は、人材育成、システム互換性、データ移行に困難を抱えるかもしれないです。これらの要素が相まって、受け入れが制限され、消費者の投資意欲が低下し、幅広い市場拡大が妨げられます。

データ・プライバシーへの懸念と規制圧力

テクノロジーの導入は、CCPAやGDPRといった規制の遵守に伴う運用の複雑化や費用の増大によって遅々として進まないです。データ分析の幅と深さは、こうした法的制約によって制約を受け、最適化ソリューションの精度が低下します。また、顧客同意の確保やデータセキュリティの維持に苦慮する組織も多いため、プロジェクトの実行が遅れる可能性もあります。さらに、参加者の中には、制裁や風評被害への懸念から、高度なデータ駆動型テクノロジーを最大限に活用することを躊躇する者もいます。一般的に、個人情報保護法はこの業界の革新と繁栄を妨げる障害となっています。

COVID-19の影響

COVID-19の大流行は、世界な小売事業、サプライチェーン、消費者行動を混乱させることで、アソートメントおよびスペース最適化市場に大きな影響を与えました。小売企業は、在庫管理や需要の急激な変化への品揃えの適応という課題に直面しました。店舗の閉鎖や人通りの減少は、データ主導型のスペース最適化ツールの必要性を加速させました。eコマースが急増する中、企業は高度なアナリティクスとAI主導のソリューションを採用し、シェルフプランニングと品揃え戦略を改善し、急速に変化する小売環境における業務効率と顧客満足を確保しました。

予測期間中、アソートメント最適化セグメントが最大になる見込み

アソートメント最適化セグメントは、顧客にとって最も収益性の高い適切な商品構成により、予測期間中に最大の市場シェアを占めると予想されます。不採算在庫を最小限に抑えつつ、需要の高い商品に焦点を当てることで、在庫回転率を向上させる。このセグメントはまた、地域の嗜好に合わせた品揃えによって顧客満足度を向上させる。アソートメント最適化における高度なデータ分析とAI主導の洞察は、企業のコスト削減と販売効率の向上を支援します。全体として、アソートメント最適化はスペースの有効活用を促進し、小売環境における収益と業務効率の両方を向上させる。

プロダクトプレースメント＆マーチャンダイジング分野は予測期間中最も高いCAGRが見込まれます。

予測期間中、プロダクト・プレースメント＆マーチャンダイジング分野は、小売スペースにおける商品の視認性と消費者エンゲージメントを高めることで、最も高い成長率を記録すると予測されます。効果的な配置戦略は、小売業者の棚利用率を最大化し、スペース配分の最適化と在庫管理の改善につながります。マーチャンダイジング戦術は購買行動に影響を与え、売上を向上させ、より良い需要予測を可能にします。また、これらのアプローチは、消費者の嗜好や季節動向に基づいたダイナミックな品揃え調整もサポートします。その結果、小売環境における業務効率と収益性の向上に貢献します。

最もシェアの高い地域：

予測期間中、アジア太平洋地域は、都市化の進展、小売業の拡大、リアルタイムの在庫可視化に対する需要の高まりなどを背景に、最大の市場シェアを占めると予想されます。インドや東南アジアのような新興国は、限られた小売スペースや消費者行動の変化に対応するため、スペースプランニング技術を採用しています。クラウドベースの品揃えツールは、その拡張性と費用対効果の高さから人気を集めています。市場開拓のプレーヤーは、現地の小売業者と協力して文化に合わせた最適化戦略を策定しており、一方でスマートフォンの普及がモバイル小売分析と店舗での意思決定の効率性を高めています。

CAGRが最も高い地域：

予測期間中、北米地域が最も高いCAGRを示すと予測されます。これは、小売インフラが発達していること、eコマースの導入が進んでいること、小売チェーン全体でデータ分析が広く利用されていることによる。小売企業はAIを活用したソリューションを活用して、棚割の最適化、在庫管理の強化、顧客体験の向上を図っています。同地域では、技術系ベンダーが存在感を示し、デジタル変革への投資が継続的に行われています。主要プレーヤーは、地域の消費者の嗜好に基づいて品揃えを調整し、1平方フィート当たりの収益性を最大化するために、機械学習とプラノグラミングツールの統合に注力しています。

無料のカスタマイズ提供：

本レポートをご購読のお客様には、以下の無料カスタマイズオプションのいずれかをご利用いただけます：

企業プロファイル
- 追加市場プレーヤーの包括的プロファイリング（3社まで）
- 主要企業のSWOT分析（3社まで）
地域セグメンテーション
- 顧客の関心に応じた主要国の市場推計・予測・CAGR（注：フィージビリティチェックによる）
競合ベンチマーキング
- 製品ポートフォリオ、地理的プレゼンス、戦略的提携に基づく主要企業のベンチマーキング

北米
- 米国
- カナダ
- メキシコ
欧州
- ドイツ
- 英国
- イタリア
- フランス
- スペイン
- その他欧州
アジア太平洋
- 日本
- 中国
- インド
- オーストラリア
- ニュージーランド
- 韓国
- その他アジア太平洋地域
南米
- アルゼンチン
- ブラジル
- チリ
- その他南米
中東・アフリカ
- サウジアラビア
- アラブ首長国連邦
- カタール
- 南アフリカ
- その他中東とアフリカ

第9章主な発展

契約、パートナーシップ、コラボレーション、ジョイントベンチャー
買収と合併
新製品発売
事業拡大
その他の主要戦略

第10章企業プロファイリング

Oracle Corporation
SAP SE
Blue Yonder Group Inc.
RELEX Solutions
SymphonyAI
Accenture plc
McKinsey & Company Inc.
Microsoft Corporation
Nielsen Holdings plc
Aptos LLC
Invent Analytics LLC
Tata Consultancy Services Limited（TCS）
Antuit.ai
Trax Inc.
ToolsGroup Inc.
Solteq plc
DotActiv Ltd

図表

List of Tables

Table 1 Global Assortment and Space Optimization Market Outlook, By Region (2024-2032) ($MN)
Table 2 Global Assortment and Space Optimization Market Outlook, By Solution (2024-2032) ($MN)
Table 3 Global Assortment and Space Optimization Market Outlook, By Assortment Optimization (2024-2032) ($MN)
Table 4 Global Assortment and Space Optimization Market Outlook, By Space Optimization (2024-2032) ($MN)
Table 5 Global Assortment and Space Optimization Market Outlook, By Planogram Optimization (2024-2032) ($MN)
Table 6 Global Assortment and Space Optimization Market Outlook, By Category Management (2024-2032) ($MN)
Table 7 Global Assortment and Space Optimization Market Outlook, By Shelf-space Planning (2024-2032) ($MN)
Table 8 Global Assortment and Space Optimization Market Outlook, By Store Layout Planning (2024-2032) ($MN)
Table 9 Global Assortment and Space Optimization Market Outlook, By Inventory Optimization (2024-2032) ($MN)
Table 10 Global Assortment and Space Optimization Market Outlook, By Other Solutions (2024-2032) ($MN)
Table 11 Global Assortment and Space Optimization Market Outlook, By Deployment Mode (2024-2032) ($MN)
Table 12 Global Assortment and Space Optimization Market Outlook, By Cloud-based (2024-2032) ($MN)
Table 13 Global Assortment and Space Optimization Market Outlook, By On-premise (2024-2032) ($MN)
Table 14 Global Assortment and Space Optimization Market Outlook, By Application (2024-2032) ($MN)
Table 15 Global Assortment and Space Optimization Market Outlook, By Retail (2024-2032) ($MN)
Table 16 Global Assortment and Space Optimization Market Outlook, By Product Placement & Merchandising (2024-2032) ($MN)
Table 17 Global Assortment and Space Optimization Market Outlook, By Demand Forecasting (2024-2032) ($MN)
Table 18 Global Assortment and Space Optimization Market Outlook, By Consumer Goods (2024-2032) ($MN)
Table 19 Global Assortment and Space Optimization Market Outlook, By E-commerce (2024-2032) ($MN)
Table 20 Global Assortment and Space Optimization Market Outlook, By Pharmaceutical & Healthcare (2024-2032) ($MN)
Table 21 Global Assortment and Space Optimization Market Outlook, By Food & Beverage (2024-2032) ($MN)
Table 22 Global Assortment and Space Optimization Market Outlook, By Home & Personal Care (2024-2032) ($MN)
Table 23 Global Assortment and Space Optimization Market Outlook, By Other Applications (2024-2032) ($MN)
Table 24 North America Assortment and Space Optimization Market Outlook, By Country (2024-2032) ($MN)
Table 25 North America Assortment and Space Optimization Market Outlook, By Solution (2024-2032) ($MN)
Table 26 North America Assortment and Space Optimization Market Outlook, By Assortment Optimization (2024-2032) ($MN)
Table 27 North America Assortment and Space Optimization Market Outlook, By Space Optimization (2024-2032) ($MN)
Table 28 North America Assortment and Space Optimization Market Outlook, By Planogram Optimization (2024-2032) ($MN)
Table 29 North America Assortment and Space Optimization Market Outlook, By Category Management (2024-2032) ($MN)
Table 30 North America Assortment and Space Optimization Market Outlook, By Shelf-space Planning (2024-2032) ($MN)
Table 31 North America Assortment and Space Optimization Market Outlook, By Store Layout Planning (2024-2032) ($MN)
Table 32 North America Assortment and Space Optimization Market Outlook, By Inventory Optimization (2024-2032) ($MN)
Table 33 North America Assortment and Space Optimization Market Outlook, By Other Solutions (2024-2032) ($MN)
Table 34 North America Assortment and Space Optimization Market Outlook, By Deployment Mode (2024-2032) ($MN)
Table 35 North America Assortment and Space Optimization Market Outlook, By Cloud-based (2024-2032) ($MN)
Table 36 North America Assortment and Space Optimization Market Outlook, By On-premise (2024-2032) ($MN)
Table 37 North America Assortment and Space Optimization Market Outlook, By Application (2024-2032) ($MN)
Table 38 North America Assortment and Space Optimization Market Outlook, By Retail (2024-2032) ($MN)
Table 39 North America Assortment and Space Optimization Market Outlook, By Product Placement & Merchandising (2024-2032) ($MN)
Table 40 North America Assortment and Space Optimization Market Outlook, By Demand Forecasting (2024-2032) ($MN)
Table 41 North America Assortment and Space Optimization Market Outlook, By Consumer Goods (2024-2032) ($MN)
Table 42 North America Assortment and Space Optimization Market Outlook, By E-commerce (2024-2032) ($MN)
Table 43 North America Assortment and Space Optimization Market Outlook, By Pharmaceutical & Healthcare (2024-2032) ($MN)
Table 44 North America Assortment and Space Optimization Market Outlook, By Food & Beverage (2024-2032) ($MN)
Table 45 North America Assortment and Space Optimization Market Outlook, By Home & Personal Care (2024-2032) ($MN)
Table 46 North America Assortment and Space Optimization Market Outlook, By Other Applications (2024-2032) ($MN)
Table 47 Europe Assortment and Space Optimization Market Outlook, By Country (2024-2032) ($MN)
Table 48 Europe Assortment and Space Optimization Market Outlook, By Solution (2024-2032) ($MN)
Table 49 Europe Assortment and Space Optimization Market Outlook, By Assortment Optimization (2024-2032) ($MN)
Table 50 Europe Assortment and Space Optimization Market Outlook, By Space Optimization (2024-2032) ($MN)
Table 51 Europe Assortment and Space Optimization Market Outlook, By Planogram Optimization (2024-2032) ($MN)
Table 52 Europe Assortment and Space Optimization Market Outlook, By Category Management (2024-2032) ($MN)
Table 53 Europe Assortment and Space Optimization Market Outlook, By Shelf-space Planning (2024-2032) ($MN)
Table 54 Europe Assortment and Space Optimization Market Outlook, By Store Layout Planning (2024-2032) ($MN)
Table 55 Europe Assortment and Space Optimization Market Outlook, By Inventory Optimization (2024-2032) ($MN)
Table 56 Europe Assortment and Space Optimization Market Outlook, By Other Solutions (2024-2032) ($MN)
Table 57 Europe Assortment and Space Optimization Market Outlook, By Deployment Mode (2024-2032) ($MN)
Table 58 Europe Assortment and Space Optimization Market Outlook, By Cloud-based (2024-2032) ($MN)
Table 59 Europe Assortment and Space Optimization Market Outlook, By On-premise (2024-2032) ($MN)
Table 60 Europe Assortment and Space Optimization Market Outlook, By Application (2024-2032) ($MN)
Table 61 Europe Assortment and Space Optimization Market Outlook, By Retail (2024-2032) ($MN)
Table 62 Europe Assortment and Space Optimization Market Outlook, By Product Placement & Merchandising (2024-2032) ($MN)
Table 63 Europe Assortment and Space Optimization Market Outlook, By Demand Forecasting (2024-2032) ($MN)
Table 64 Europe Assortment and Space Optimization Market Outlook, By Consumer Goods (2024-2032) ($MN)
Table 65 Europe Assortment and Space Optimization Market Outlook, By E-commerce (2024-2032) ($MN)
Table 66 Europe Assortment and Space Optimization Market Outlook, By Pharmaceutical & Healthcare (2024-2032) ($MN)
Table 67 Europe Assortment and Space Optimization Market Outlook, By Food & Beverage (2024-2032) ($MN)
Table 68 Europe Assortment and Space Optimization Market Outlook, By Home & Personal Care (2024-2032) ($MN)
Table 69 Europe Assortment and Space Optimization Market Outlook, By Other Applications (2024-2032) ($MN)
Table 70 Asia Pacific Assortment and Space Optimization Market Outlook, By Country (2024-2032) ($MN)
Table 71 Asia Pacific Assortment and Space Optimization Market Outlook, By Solution (2024-2032) ($MN)
Table 72 Asia Pacific Assortment and Space Optimization Market Outlook, By Assortment Optimization (2024-2032) ($MN)
Table 73 Asia Pacific Assortment and Space Optimization Market Outlook, By Space Optimization (2024-2032) ($MN)
Table 74 Asia Pacific Assortment and Space Optimization Market Outlook, By Planogram Optimization (2024-2032) ($MN)
Table 75 Asia Pacific Assortment and Space Optimization Market Outlook, By Category Management (2024-2032) ($MN)
Table 76 Asia Pacific Assortment and Space Optimization Market Outlook, By Shelf-space Planning (2024-2032) ($MN)
Table 77 Asia Pacific Assortment and Space Optimization Market Outlook, By Store Layout Planning (2024-2032) ($MN)
Table 78 Asia Pacific Assortment and Space Optimization Market Outlook, By Inventory Optimization (2024-2032) ($MN)
Table 79 Asia Pacific Assortment and Space Optimization Market Outlook, By Other Solutions (2024-2032) ($MN)
Table 80 Asia Pacific Assortment and Space Optimization Market Outlook, By Deployment Mode (2024-2032) ($MN)
Table 81 Asia Pacific Assortment and Space Optimization Market Outlook, By Cloud-based (2024-2032) ($MN)
Table 82 Asia Pacific Assortment and Space Optimization Market Outlook, By On-premise (2024-2032) ($MN)
Table 83 Asia Pacific Assortment and Space Optimization Market Outlook, By Application (2024-2032) ($MN)
Table 84 Asia Pacific Assortment and Space Optimization Market Outlook, By Retail (2024-2032) ($MN)
Table 85 Asia Pacific Assortment and Space Optimization Market Outlook, By Product Placement & Merchandising (2024-2032) ($MN)
Table 86 Asia Pacific Assortment and Space Optimization Market Outlook, By Demand Forecasting (2024-2032) ($MN)
Table 87 Asia Pacific Assortment and Space Optimization Market Outlook, By Consumer Goods (2024-2032) ($MN)
Table 88 Asia Pacific Assortment and Space Optimization Market Outlook, By E-commerce (2024-2032) ($MN)
Table 89 Asia Pacific Assortment and Space Optimization Market Outlook, By Pharmaceutical & Healthcare (2024-2032) ($MN)
Table 90 Asia Pacific Assortment and Space Optimization Market Outlook, By Food & Beverage (2024-2032) ($MN)
Table 91 Asia Pacific Assortment and Space Optimization Market Outlook, By Home & Personal Care (2024-2032) ($MN)
Table 92 Asia Pacific Assortment and Space Optimization Market Outlook, By Other Applications (2024-2032) ($MN)
Table 93 South America Assortment and Space Optimization Market Outlook, By Country (2024-2032) ($MN)
Table 94 South America Assortment and Space Optimization Market Outlook, By Solution (2024-2032) ($MN)
Table 95 South America Assortment and Space Optimization Market Outlook, By Assortment Optimization (2024-2032) ($MN)
Table 96 South America Assortment and Space Optimization Market Outlook, By Space Optimization (2024-2032) ($MN)
Table 97 South America Assortment and Space Optimization Market Outlook, By Planogram Optimization (2024-2032) ($MN)
Table 98 South America Assortment and Space Optimization Market Outlook, By Category Management (2024-2032) ($MN)
Table 99 South America Assortment and Space Optimization Market Outlook, By Shelf-space Planning (2024-2032) ($MN)
Table 100 South America Assortment and Space Optimization Market Outlook, By Store Layout Planning (2024-2032) ($MN)
Table 101 South America Assortment and Space Optimization Market Outlook, By Inventory Optimization (2024-2032) ($MN)
Table 102 South America Assortment and Space Optimization Market Outlook, By Other Solutions (2024-2032) ($MN)
Table 103 South America Assortment and Space Optimization Market Outlook, By Deployment Mode (2024-2032) ($MN)
Table 104 South America Assortment and Space Optimization Market Outlook, By Cloud-based (2024-2032) ($MN)
Table 105 South America Assortment and Space Optimization Market Outlook, By On-premise (2024-2032) ($MN)
Table 106 South America Assortment and Space Optimization Market Outlook, By Application (2024-2032) ($MN)
Table 107 South America Assortment and Space Optimization Market Outlook, By Retail (2024-2032) ($MN)
Table 108 South America Assortment and Space Optimization Market Outlook, By Product Placement & Merchandising (2024-2032) ($MN)
Table 109 South America Assortment and Space Optimization Market Outlook, By Demand Forecasting (2024-2032) ($MN)
Table 110 South America Assortment and Space Optimization Market Outlook, By Consumer Goods (2024-2032) ($MN)
Table 111 South America Assortment and Space Optimization Market Outlook, By E-commerce (2024-2032) ($MN)
Table 112 South America Assortment and Space Optimization Market Outlook, By Pharmaceutical & Healthcare (2024-2032) ($MN)
Table 113 South America Assortment and Space Optimization Market Outlook, By Food & Beverage (2024-2032) ($MN)
Table 114 South America Assortment and Space Optimization Market Outlook, By Home & Personal Care (2024-2032) ($MN)
Table 115 South America Assortment and Space Optimization Market Outlook, By Other Applications (2024-2032) ($MN)
Table 116 Middle East & Africa Assortment and Space Optimization Market Outlook, By Country (2024-2032) ($MN)
Table 117 Middle East & Africa Assortment and Space Optimization Market Outlook, By Solution (2024-2032) ($MN)
Table 118 Middle East & Africa Assortment and Space Optimization Market Outlook, By Assortment Optimization (2024-2032) ($MN)
Table 119 Middle East & Africa Assortment and Space Optimization Market Outlook, By Space Optimization (2024-2032) ($MN)
Table 120 Middle East & Africa Assortment and Space Optimization Market Outlook, By Planogram Optimization (2024-2032) ($MN)
Table 121 Middle East & Africa Assortment and Space Optimization Market Outlook, By Category Management (2024-2032) ($MN)
Table 122 Middle East & Africa Assortment and Space Optimization Market Outlook, By Shelf-space Planning (2024-2032) ($MN)
Table 123 Middle East & Africa Assortment and Space Optimization Market Outlook, By Store Layout Planning (2024-2032) ($MN)
Table 124 Middle East & Africa Assortment and Space Optimization Market Outlook, By Inventory Optimization (2024-2032) ($MN)
Table 125 Middle East & Africa Assortment and Space Optimization Market Outlook, By Other Solutions (2024-2032) ($MN)
Table 126 Middle East & Africa Assortment and Space Optimization Market Outlook, By Deployment Mode (2024-2032) ($MN)
Table 127 Middle East & Africa Assortment and Space Optimization Market Outlook, By Cloud-based (2024-2032) ($MN)
Table 128 Middle East & Africa Assortment and Space Optimization Market Outlook, By On-premise (2024-2032) ($MN)
Table 129 Middle East & Africa Assortment and Space Optimization Market Outlook, By Application (2024-2032) ($MN)
Table 130 Middle East & Africa Assortment and Space Optimization Market Outlook, By Retail (2024-2032) ($MN)
Table 131 Middle East & Africa Assortment and Space Optimization Market Outlook, By Product Placement & Merchandising (2024-2032) ($MN)
Table 132 Middle East & Africa Assortment and Space Optimization Market Outlook, By Demand Forecasting (2024-2032) ($MN)
Table 133 Middle East & Africa Assortment and Space Optimization Market Outlook, By Consumer Goods (2024-2032) ($MN)
Table 134 Middle East & Africa Assortment and Space Optimization Market Outlook, By E-commerce (2024-2032) ($MN)
Table 135 Middle East & Africa Assortment and Space Optimization Market Outlook, By Pharmaceutical & Healthcare (2024-2032) ($MN)
Table 136 Middle East & Africa Assortment and Space Optimization Market Outlook, By Food & Beverage (2024-2032) ($MN)
Table 137 Middle East & Africa Assortment and Space Optimization Market Outlook, By Home & Personal Care (2024-2032) ($MN)
Table 138 Middle East & Africa Assortment and Space Optimization Market Outlook, By Other Applications (2024-2032) ($MN)

Product Code: SMRC29861

According to Stratistics MRC, the Global Assortment and Space Optimization Market is accounted for $2.36 billion in 2025 and is expected to reach $5.35 billion by 2032 growing at a CAGR of 12.42% during the forecast period. The strategic process of choosing the ideal product mix (assortment) and effectively arranging them in the available retail space (space optimisation) in order to optimise sales and customer happiness is known as "assortment and space optimisation." To decide which products to offer, in what number, and where to put them in-store or online, it entails examining customer demand, product performance, and available space. In the end, this strategy increases profitability and operational efficiency across a range of retail formats by assisting retailers in improving inventory turnover, decreasing stockouts, and improving the shopping experience.

Market Dynamics:

Driver:

Rising demand for data-driven retail planning

Advanced analytics are being used by retailers more and more to comprehend the preferences and behaviour of their customers. This makes it possible to create a precise product assortment that is suited to the target market, increasing customer happiness and sales. Allocating space optimally lowers inventory costs and increases shelf efficiency. Retailers may also swiftly adjust to seasonal shifts and market trends with the use of data-driven insights. All things considered, this strategy improves competitive advantage and operational efficiency in the retail industry.

Restraint:

High implementation cost and integration complexity

A financial barrier is created by the significant expenditure needed for technology, software, and qualified staff. Since these solutions must integrate seamlessly with the current IT infrastructure, integration complexity adds still another level of difficulty. Longer deployment durations and a greater likelihood of operational disruptions can result from this complexity. Businesses may have difficulties with personnel training, system compatibility, and data migration. These elements work together to limit acceptance and lower consumer willingness to invest, which impedes broad market expansion.

Opportunity:

Emergence of omnichannel retailing

Threat:

Data privacy concerns and regulatory pressures

Adoption of technology is slowed by the increased operational complexity and expenses associated with complying with regulations such as the CCPA and GDPR. The breadth and depth of data analytics are constrained by these legal constraints, which lowers the precision of optimisation solutions. Project execution may be delayed because organisations frequently struggle to secure client consent and maintain data security. Furthermore, some participants are deterred from utilising sophisticated data-driven technologies to their full potential due to concerns about sanctions and reputational harm. In general, privacy laws erect obstacles that impede this industry's ability to innovate and thrive.

Covid-19 Impact

The Covid-19 pandemic significantly impacted the Assortment and Space Optimization Market by disrupting global retail operations, supply chains, and consumer behavior. Retailers faced challenges in inventory management and adapting product assortments to sudden shifts in demand. Store closures and reduced foot traffic accelerated the need for data-driven space optimization tools. As e-commerce surged, businesses adopted advanced analytics and AI-driven solutions to improve shelf planning and assortment strategies, ensuring operational efficiency and customer satisfaction in a rapidly changing retail environment.

The assortment optimization segment is expected to be the largest during the forecast period

The assortment optimization segment is expected to account for the largest market share during the forecast period, due to the most profitable and relevant product mix for their customers. It enhances inventory turnover by focusing on high-demand items while minimizing underperforming stock. This segment also improves customer satisfaction through tailored assortments that meet local preferences. Advanced data analytics and AI-driven insights in assortment optimization help businesses reduce costs and increase sales efficiency. Overall, assortment optimization drives better space utilization, boosting both revenue and operational effectiveness in retail environments.

The product placement & merchandising segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the product placement & merchandising segment is predicted to witness the highest growth rate by enhancing product visibility and consumer engagement within retail spaces. Effective placement strategies help retailers maximize shelf utilization, leading to optimized space allocation and improved inventory management. Merchandising tactics influence buying behavior, driving higher sales and enabling better demand forecasting. These approaches also support dynamic assortment adjustments based on consumer preferences and seasonal trends. Consequently, they contribute to increased operational efficiency and profitability in retail environments.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share fuelled by rising urbanization, retail expansion, and increasing demand for real-time inventory visibility. Emerging economies like India and Southeast Asia are adopting space planning technologies to handle limited retail space and changing consumer behaviour. Cloud-based assortment tools are gaining popularity due to their scalability and cost-effectiveness. Market players are collaborating with local retailers to develop culturally tailored optimization strategies, while growing smartphone penetration enhances mobile retail analytics and in-store decision-making efficiency.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to the advanced retail infrastructure, strong e-commerce adoption, and widespread use of data analytics across retail chains. Retailers leverage AI-driven solutions to optimize shelf layouts, enhance inventory management, and improve customer experience. The region sees strong presence of tech vendors and consistent investment in digital transformation. Key players are focused on integrating machine learning with planogramming tools to tailor product assortment based on regional consumer preferences and maximize profitability per square foot.

Key players in the market

Some of the key players profiled in the Assortment and Space Optimization Market include Oracle Corporation, SAP SE, Blue Yonder Group Inc., RELEX Solutions, SymphonyAI, Accenture plc, McKinsey & Company Inc., Microsoft Corporation, Nielsen Holdings plc, Aptos LLC, Invent Analytics LLC, Tata Consultancy Services Limited (TCS), Antuit.ai, Trax Inc., ToolsGroup Inc., Solteq plc and DotActiv Ltd.

Key Developments:

In March 2025, Oracle was recognized as a Leader in the 2025 IDC MarketScape for AI-driven Retail Assortment Planning Solutions. The report highlighted Oracle's AI-powered advanced SKU prioritization and assortment optimization capabilities, noting active results in cost savings and strong partnerships in developing new assortment optimization methods.

In June 2024, SAP acquired WalkMe, a digital adoption platform, for $1.5 billion. This acquisition aims to enhance user experience and adoption of SAP solutions, including those related to assortment and space optimization.

In March 2023, SAP partnered with Axfood, Sweden's second-largest food retailer, to develop an advanced assortment planning solution. This collaboration aimed to create a user-friendly system that integrates data from sales histories, forecasts, and customer insights, enhancing decision-making processes and reducing product wastage.

Solutions Covered:

Assortment Optimization
Space Optimization
Planogram Optimization
Category Management
Shelf-space Planning
Store Layout Planning
Inventory Optimization
Other Solutions

Deployment Modes Covered:

Cloud-based
On-premise

Applications Covered:

Retail
Product Placement & Merchandising
Demand Forecasting
Consumer Goods
E-commerce
Pharmaceutical & Healthcare
Food & Beverage
Home & Personal Care
Other Applications

Regions Covered:

North America
- US
- Canada
- Mexico
Europe
- Germany
- UK
- Italy
- France
- Spain
- Rest of Europe
Asia Pacific
- Japan
- China
- India
- Australia
- New Zealand
- South Korea
- Rest of Asia Pacific
South America
- Argentina
- Brazil
- Chile
- Rest of South America
Middle East & Africa
- Saudi Arabia
- UAE
- Qatar
- South Africa
- Rest of Middle East & Africa

What our report offers:

Market share assessments for the regional and country-level segments
Strategic recommendations for the new entrants
Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
Strategic recommendations in key business segments based on the market estimations
Competitive landscaping mapping the key common trends
Company profiling with detailed strategies, financials, and recent developments
Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

Company Profiling
- Comprehensive profiling of additional market players (up to 3)
- SWOT Analysis of key players (up to 3)
Regional Segmentation
- Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
Competitive Benchmarking
- Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

1 Executive Summary

2 Preface

2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
- 2.4.1 Data Mining
- 2.4.2 Data Analysis
- 2.4.3 Data Validation
- 2.4.4 Research Approach
2.5 Research Sources
- 2.5.1 Primary Research Sources
- 2.5.2 Secondary Research Sources
- 2.5.3 Assumptions

3 Market Trend Analysis

3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Application Analysis
3.7 Emerging Markets
3.8 Impact of Covid-19

4 Porters Five Force Analysis

4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry

5 Global Assortment and Space Optimization Market, By Solution

5.1 Introduction
5.2 Assortment Optimization
5.3 Space Optimization
5.4 Planogram Optimization
5.5 Category Management
5.6 Shelf-space Planning
5.7 Store Layout Planning
5.8 Inventory Optimization
5.9 Other Solutions

6 Global Assortment and Space Optimization Market, By Deployment Mode

6.1 Introduction
6.2 Cloud-based
6.3 On-premise

7 Global Assortment and Space Optimization Market, By Application

7.1 Introduction
7.2 Retail
7.3 Product Placement & Merchandising
7.4 Demand Forecasting
7.5 Consumer Goods
7.6 E-commerce
7.7 Pharmaceutical & Healthcare
7.8 Food & Beverage
7.9 Home & Personal Care
7.10 Other Applications

8 Global Assortment and Space Optimization Market, By Geography

8.1 Introduction
8.2 North America
- 8.2.1 US
- 8.2.2 Canada
- 8.2.3 Mexico
8.3 Europe
- 8.3.1 Germany
- 8.3.2 UK
- 8.3.3 Italy
- 8.3.4 France
- 8.3.5 Spain
- 8.3.6 Rest of Europe
8.4 Asia Pacific
- 8.4.1 Japan
- 8.4.2 China
- 8.4.3 India
- 8.4.4 Australia
- 8.4.5 New Zealand
- 8.4.6 South Korea
- 8.4.7 Rest of Asia Pacific
8.5 South America
- 8.5.1 Argentina
- 8.5.2 Brazil
- 8.5.3 Chile
- 8.5.4 Rest of South America
8.6 Middle East & Africa
- 8.6.1 Saudi Arabia
- 8.6.2 UAE
- 8.6.3 Qatar
- 8.6.4 South Africa
- 8.6.5 Rest of Middle East & Africa

9 Key Developments

9.1 Agreements, Partnerships, Collaborations and Joint Ventures
9.2 Acquisitions & Mergers
9.3 New Product Launch
9.4 Expansions
9.5 Other Key Strategies

10 Company Profiling

10.1 Oracle Corporation
10.2 SAP SE
10.3 Blue Yonder Group Inc.
10.4 RELEX Solutions
10.5 SymphonyAI
10.6 Accenture plc
10.7 McKinsey & Company Inc.
10.8 Microsoft Corporation
10.9 Nielsen Holdings plc
10.10 Aptos LLC
10.11 Invent Analytics LLC
10.12 Tata Consultancy Services Limited (TCS)
10.13 Antuit.ai
10.14 Trax Inc.
10.15 ToolsGroup Inc.
10.16 Solteq plc
10.17 DotActiv Ltd

アソートメントおよびスペース最適化市場の2032年までの予測：ソリューション別、展開モード別、用途別、地域別の世界分析

Assortment and Space Optimization Market Forecasts to 2032 - Global Analysis By Solution, Deployment Mode, Application and By Geography

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目次

第1章 エグゼクティブサマリー

第2章 序文

第3章 市場動向分析

第4章 ポーターのファイブフォース分析

第5章 世界のアソートメントおよびスペース最適化市場：ソリューション別

第6章 世界のアソートメントおよびスペース最適化市場：展開モード別

第7章 世界のアソートメントおよびスペース最適化市場：用途別

第8章 世界のアソートメントおよびスペース最適化市場：地域別

第9章 主な発展

第10章 企業プロファイリング