オンライン宿泊予約市場規模、シェア、成長分析、カテゴリー別、プラットフォーム別、用途別、地域別 - 産業予測、2025年～2032年

オンライン宿泊予約の世界市場規模は、2023年に2,205億米ドルと評価され、2024年の2,540億2,000万米ドルから2032年には7,879億2,000万米ドルに成長し、予測期間（2025年～2032年）のCAGRは15.2％で成長する見通しです。

世界のオンライン宿泊予約市場は、旅行行動のデジタル変革、モバイルアプリケーションへの依存度の高まり、AI技術の統合によって大きく成長する見通しです。旅行者は、リアルタイムの空室状況、ダイナミックな価格設定、直感的な予約プロセスを促進するデジタルファーストの体験や非接触型サービスをますます好むようになっています。モバイルデバイスの利用の高まりと、柔軟な支払い方法に対する需要の高まりが、市場の拡大をさらに後押ししています。競争力を強化するため、企業はロイヤリティプログラムや環境に優しい宿泊施設のような革新的な戦略を採用し、様々な経済圏で市場への浸透を促進しています。しかし、データプライバシーの問題、サイバーセキュリティの脅威、特定の地域における不十分なデジタルインフラ、伝統的なホテル経営者の抵抗といった課題が、この分野がデジタルに最適化された状況に完全に移行する妨げとなる可能性があります。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 規制分析
• ケーススタディ
• 顧客購買行動分析

オンライン宿泊予約市場規模：カテゴリー別& CAGR（2025-2032）

• 市場概要
• ホテル
• パッケージホリデー
• バケーションレンタル
• その他

オンライン宿泊予約市場規模：プラットフォーム別& CAGR（2025-2032）

• 市場概要
• モバイルアプリケーション
• Webサイト

オンライン宿泊予約市場規模：用途別& CAGR（2025-2032）

• 市場概要
• サードパーティのオンラインポータル
• ダイレクトポータル

オンライン宿泊予約市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024年）

主要企業プロファイル

• Airbnb
• eDreams ODIGEO
• Vrbo LLC
• Make My Trip Limited
• Booking Holdings Inc.
• HomeToGo
• Oyo Hotels Homes
• Choice Hotels International, Inc.
• Accor SA
• Gosur

結論と提言

Global Online Accommodation Booking Market size was valued at USD 220.5 billion in 2023 and is poised to grow from USD 254.02 billion in 2024 to USD 787.92 billion by 2032, growing at a CAGR of 15.2% during the forecast period (2025-2032).

The global online accommodation booking market is poised for significant growth driven by digital transformation in travel behaviors, heightened reliance on mobile applications, and the integration of AI technology. Travelers are increasingly favoring digital-first experiences and contactless services, which promote real-time availability, dynamic pricing, and intuitive booking processes. The heightened use of mobile devices and a rising demand for flexible payment methods further propel market expansion. To enhance competitiveness, companies are adopting innovative strategies like loyalty programs and eco-friendly accommodations, facilitating deeper market penetration across various economies. However, challenges such as data privacy issues, cybersecurity threats, insufficient digital infrastructure in certain areas, and resistance from traditional hotel operators may hinder the sector's full transition to a digitally optimized landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Online Accommodation Booking market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Online Accommodation Booking Market Segments Analysis

Global Online Accommodation Booking Market is segmented by Category, Platform, Application and region. Based on Category, the market is segmented into Hotels, Package Holidays, Vacation Rentals and Others. Based on Platform, the market is segmented into Mobile Application and Website. Based on Application, the market is segmented into Third-Party Online Portals and Direct Portals. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Online Accommodation Booking Market

The growing popularity of travel, encompassing both leisure and business purposes, is a key factor propelling the online accommodation booking market. As more travelers turn to digital platforms for their convenience, they value the ability to easily compare prices, explore a wide range of options worldwide, and finalize their reservations with just a few clicks. This shift towards online bookings is bolstered by various supportive measures aimed at enhancing tourism, as well as the rising affordability of air travel and ground transport, which collectively encourage greater participation in both domestic and international tourism.

Restraints in the Global Online Accommodation Booking Market

Concerns regarding data security and privacy issues present significant challenges for the Global Online Accommodation Booking market. As customers increasingly share sensitive information such as credit card numbers and personal identification online, anxiety about potential data breaches and cyberattacks has grown. This trepidation leads many travelers to avoid booking accommodations through unfamiliar platforms, fearing fraud or misuse of their personal information. Such apprehensions particularly affect older generations and those less familiar with technology, ultimately undermining trust and restricting broader engagement in the market. The resulting reluctance not only affects individual participation but also hampers overall market growth and adoption.

Market Trends of the Global Online Accommodation Booking Market

The Global Online Accommodation Booking market is undergoing a significant transformation driven by the rise of flexible payment options. Services such as Buy Now, Pay Later (BNPL), digital wallets, and installment plans are rapidly gaining traction, making travel more accessible and budget-friendly for a diverse range of consumers. This evolution caters particularly to younger travelers and those looking for financial flexibility, effectively reducing booking hesitation. As a result, travel companies are witnessing increased conversion rates and higher customer satisfaction, ultimately leading to greater repeat bookings. This trend not only enhances the user experience but also positions the market for robust growth in the coming years.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Analysis
• Case Studies
• Customer Buying Behavior Analysis

Global Online Accommodation Booking Market Size by Category & CAGR (2025-2032)

• Market Overview
• Hotels
• Package Holidays
• Vacation Rentals
• Others

Global Online Accommodation Booking Market Size by Platform & CAGR (2025-2032)

• Market Overview
• Mobile Application
• Website

Global Online Accommodation Booking Market Size by Application & CAGR (2025-2032)

• Market Overview
• Third-Party Online Portals
• Direct Portals

Global Online Accommodation Booking Market Size & CAGR (2025-2032)

• North America (Category, Platform, Application)
  • US
  • Canada
• Europe (Category, Platform, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Category, Platform, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Category, Platform, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Category, Platform, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Airbnb
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• eDreams ODIGEO
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vrbo LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Make My Trip Limited
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Booking Holdings Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HomeToGo
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oyo Hotels Homes
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Choice Hotels International, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Accor SA
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gosur
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations