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オンライン宿泊予約市場- 世界の産業規模、シェア、動向、機会、予測、宿泊施設タイプ別、予約プラットフォーム別、地域別、競合、2020-2030F

Online Accommodation Booking Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Accommodation Type, By Booking Platform, By Region & Competition, 2020-2030F

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英文 182 Pages
納期
2～3営業日
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オンライン宿泊予約市場- 世界の産業規模、シェア、動向、機会、予測、宿泊施設タイプ別、予約プラットフォーム別、地域別、競合、2020-2030F
出版日: 2025年04月11日
発行: TechSci Research
ページ情報: 英文 182 Pages
納期: 2～3営業日
GIIご利用のメリット
  • 全表示
  • 概要
  • 目次
概要

オンライン宿泊予約の世界市場規模は、2024年に2,467億5,000万米ドルで、2030年には7,889億5,000万米ドルに達すると予測され、予測期間中のCAGRは12.45％と堅調な伸びを記録しています。

市場概要
予測期間 2026-2030
市場規模：2024年 2,467億5,000万米ドル
市場規模：2030年 7,889億5,000万米ドル
CAGR：2025年～2030年 12.45%
急成長セグメント ゲストハウス
最大市場 北米

市場拡大の原動力となっているのは、インターネットの普及やスマートフォンの普及など、旅行者の宿泊施設の検索・予約方法を一変させたいくつかの重要な要因です。価格比較、カスタマーレビューの閲覧、リアルタイムの予約といった利便性が、オンライン・プラットフォームの採用を大幅に後押ししています。

ビジネスとレジャーの両方で世界の旅行者数の増加が、デジタル予約サービスの需要を引き続き促進しています。競合価格、プロモーション割引、ロイヤルティプログラムも、消費者をこうしたプラットフォームに引きつける重要なインセンティブとなっています。さらに、人工知能と機械学習の統合により、パーソナライズされたレコメンデーションが可能になり、ユーザー・エクスペリエンスが向上し、顧客維持が促進されます。

COVID-19の流行は、旅行者が非接触で安全かつ柔軟な予約オプションを優先するようになったため、デジタルへのシフトをさらに加速させ、オンライン・プラットフォームが宿泊施設予約の優先チャネルとして確固たる地位を築いた。

市場促進要因

観光産業の拡大

主な市場課題

規制の複雑さ

主要市場動向

リモートワークとワークステーション

目次

第1章 イントロダクション

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声分析

  • ブランド認知度
  • 購買決定に影響を与える要因

第5章 世界のオンライン宿泊予約市場展望

  • 市場規模・予測
    • 金額別
  • 市場シェア・予測
    • 宿泊施設の種類別（ホテル、ゲストハウス、B＆B、その他）
    • 予約プラットフォーム（モバイルアプリケーション、ウェブサイト）
    • 地域別
    • 企業別（2024）
  • 市場マップ

第6章 北米のオンライン宿泊予約市場展望

  • 市場規模・予測
  • 市場シェア・予測
  • 北米：国別分析
    • 米国
    • カナダ
    • メキシコ

第7章 欧州のオンライン宿泊予約市場展望

  • 市場規模・予測
  • 市場シェア・予測
  • 欧州：国別分析
    • フランス
    • ドイツ
    • スペイン
    • イタリア
    • 英国

第8章 アジア太平洋地域のオンライン宿泊予約市場展望

  • 市場規模・予測
  • 市場シェア・予測
  • アジア太平洋地域：国別分析
    • 中国
    • 日本
    • インド
    • オーストラリア
    • 韓国

第9章 中東・アフリカのオンライン宿泊予約市場展望

  • 市場規模・予測
  • 市場シェア・予測
  • 中東・アフリカ：国別分析
    • 南アフリカ
    • サウジアラビア
    • アラブ首長国連邦
    • トルコ

第10章 南米のオンライン宿泊予約市場展望

  • 市場規模・予測
  • 市場シェア・予測
  • 南米：国別分析
    • ブラジル
    • アルゼンチン
    • コロンビア

第11章 市場力学

  • 促進要因
  • 課題

第12章 市場動向と発展

  • 合併と買収
  • 製品上市
  • 最近の動向

第13章 ポーターのファイブフォース分析

  • 業界内の競合
  • 新規参入の可能性
  • サプライヤーの力
  • 顧客の力
  • 代替品の脅威

第14章 競合情勢

  • 企業プロファイル
    • Airbnb, Inc
    • InterContinental Hotels Group
    • Expedia Group
    • Vacaciones eDreams S.L.U.
    • Makemytrip Pvt. Ltd.
    • BravoNext, S.A.
    • Tripadvisor LLC
    • Agoda Company Pte. Ltd
    • Accor S.A.
    • Oravel Stays Private Limited

第15章 戦略的提言

第16章 調査会社について・免責事項

目次
Product Code: 28015

Global online accommodation booking market was valued at USD 246.75 billion in 2024 and is projected to reach USD 788.95 billion by 2030, registering a robust compound annual growth rate (CAGR) of 12.45% over the forecast period.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 246.75 Billion
Market Size 2030USD 788.95 Billion
CAGR 2025-203012.45%
Fastest Growing SegmentGuest Houses
Largest MarketNorth America

Market expansion is driven by several critical factors, including increasing internet penetration and the widespread use of smartphones, which have transformed the way travelers search for and reserve accommodations. The convenience of comparing prices, reading customer reviews, and making real-time bookings has significantly boosted the adoption of online platforms.

Rising global travel-both business and leisure-continues to fuel demand for digital booking services. Competitive pricing, promotional discounts, and loyalty programs are also key incentives attracting consumers to these platforms. Additionally, the integration of artificial intelligence and machine learning allows for personalized recommendations, improving user experience and fostering customer retention.

The COVID-19 pandemic further accelerated the shift to digital, as travelers began prioritizing contactless, secure, and flexible booking options, solidifying online platforms as the preferred channel for accommodation reservations.

Key Market Drivers

Expanding Tourism Industry

The rapid growth of the tourism sector is a primary driver of the global online accommodation booking market. According to the World Travel & Tourism Council, the travel and tourism industry contributed 9.1% to the global GDP in 2023, reflecting a 23.2% increase compared to 2022 and narrowing the gap to just 4.1% below pre-pandemic levels in 2019.

As both international and domestic travel continue to rise, more travelers are turning to digital platforms to book accommodations for holidays, business trips, and specialized travel experiences. The shift from traditional booking channels-such as travel agencies and direct hotel reservations-to online platforms is largely driven by their speed, ease of use, and flexibility.

These platforms empower users to compare pricing, access guest reviews, and explore a wide variety of accommodation options, ranging from budget-friendly stays to luxury experiences. The expansion of niche tourism markets, including eco-tourism, wellness retreats, and adventure travel, has further diversified the types of accommodations available online.

With increasing disposable income and the growing popularity of mobile bookings and personalized travel, the demand for online accommodation services is expected to continue its upward trajectory.

Key Market Challenges

Regulatory Complexities

Regulatory challenges remain a significant barrier in the global online accommodation booking market. Varying regulations across countries and regions related to taxation, consumer rights, data privacy, and short-term rental policies complicate operations for platform providers.

For instance, some jurisdictions require platforms to collect and remit local occupancy taxes, while others enforce strict limitations on short-term rentals-a key offering of providers like Airbnb. In addition, regulations such as the General Data Protection Regulation (GDPR) in the European Union impose rigorous data protection standards, increasing compliance costs and administrative burden.

These regulatory inconsistencies pose challenges for global scalability, limit market entry, and can disrupt cross-border operations. Navigating this complex regulatory landscape requires significant legal and operational resources, potentially slowing the market's overall growth momentum.

Key Market Trends

Growth of Remote Work and Workations

The widespread adoption of remote work has emerged as a transformative trend within the online accommodation booking landscape. According to recent data, the proportion of employees working remotely rose to approximately 27% in 2022, up from 13% just two years prior.

This shift has blurred the lines between work and leisure travel, giving rise to the "workation" trend-where individuals combine remote work with extended stays in travel destinations. Consequently, there is a growing demand for accommodations designed for longer stays, equipped with high-speed internet, dedicated workspaces, and other amenities tailored to digital nomads and remote professionals.

Online booking platforms such as Airbnb and Booking.com have adapted by offering specialized listings and filters that cater to this emerging market segment. This evolution in traveler preferences is expected to continue, prompting platforms to innovate and diversify their offerings to meet the evolving needs of remote workers.

Key Market Players

  • Airbnb, Inc
  • InterContinental Hotels Group
  • Expedia Group
  • Vacaciones eDreams S.L.U.
  • MAKEMYTRIP PVT. LTD.
  • BravoNext, S.A.
  • Tripadvisor LLC
  • Agoda Company Pte. Ltd.
  • Accor S.A.
  • Oravel Stays Private Limited

Report Scope:

In this report, the Global Online Accommodation Booking Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Online Accommodation Booking Market, By Accommodation Type:

  • Hotels
  • Guest Houses
  • Bed & Breakfast
  • Others

Online Accommodation Booking Market, By Booking Platform:

  • Mobile Application
  • Website

Online Accommodation Booking Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Asia-Pacific
    • China
    • Japan
    • India
    • Australia
    • South Korea
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • South America
    • Argentina
    • Colombia
    • Brazil
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Online Accommodation Booking Market.

Available Customizations:

Global Online Accommodation Booking Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

  • 1.1. Product Overview
  • 1.2. Key Highlights of the Report
  • 1.3. Market Coverage
  • 1.4. Market Segments Covered
  • 1.5. Research Tenure Considered

2. Research Methodology

  • 2.1. Methodology Landscape
  • 2.2. Objective of the Study
  • 2.3. Baseline Methodology
  • 2.4. Formulation of the Scope
  • 2.5. Assumptions and Limitations
  • 2.6. Sources of Research
  • 2.7. Approach for the Market Study
  • 2.8. Methodology Followed for Calculation of Market Size & Market Shares
  • 2.9. Forecasting Methodology

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions
  • 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer Analysis

  • 4.1. Brand Awareness
  • 4.2. Factor Influencing Purchasing Decision

5. Global Online Accommodation Booking Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Accommodation Type (Hotels, Guest Houses, Bed & Breakfast, Others)
    • 5.2.2. By Booking Platform (Mobile Application, Website)
    • 5.2.3. By Region
    • 5.2.4. By Company (2024)
  • 5.3. Market Map

6. North America Online Accommodation Booking Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Accommodation Type
    • 6.2.2. By Booking Platform
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Online Accommodation Booking Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Accommodation Type
        • 6.3.1.2.2. By Booking Platform
    • 6.3.2. Canada Online Accommodation Booking Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Accommodation Type
        • 6.3.2.2.2. By Booking Platform
    • 6.3.3. Mexico Online Accommodation Booking Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Accommodation Type
        • 6.3.3.2.2. By Booking Platform

7. Europe Online Accommodation Booking Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Accommodation Type
    • 7.2.2. By Booking Platform
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. France Online Accommodation Booking Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Accommodation Type
        • 7.3.1.2.2. By Booking Platform
    • 7.3.2. Germany Online Accommodation Booking Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Accommodation Type
        • 7.3.2.2.2. By Booking Platform
    • 7.3.3. Spain Online Accommodation Booking Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Accommodation Type
        • 7.3.3.2.2. By Booking Platform
    • 7.3.4. Italy Online Accommodation Booking Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Accommodation Type
        • 7.3.4.2.2. By Booking Platform
    • 7.3.5. United Kingdom Online Accommodation Booking Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Accommodation Type
        • 7.3.5.2.2. By Booking Platform

8. Asia-Pacific Online Accommodation Booking Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Accommodation Type
    • 8.2.2. By Booking Platform
    • 8.2.3. By Country
  • 8.3. Asia-Pacific: Country Analysis
    • 8.3.1. China Online Accommodation Booking Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Accommodation Type
        • 8.3.1.2.2. By Booking Platform
    • 8.3.2. Japan Online Accommodation Booking Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Accommodation Type
        • 8.3.2.2.2. By Booking Platform
    • 8.3.3. India Online Accommodation Booking Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Accommodation Type
        • 8.3.3.2.2. By Booking Platform
    • 8.3.4. Australia Online Accommodation Booking Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Accommodation Type
        • 8.3.4.2.2. By Booking Platform
    • 8.3.5. South Korea Online Accommodation Booking Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Accommodation Type
        • 8.3.5.2.2. By Booking Platform

9. Middle East & Africa Online Accommodation Booking Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Accommodation Type
    • 9.2.2. By Booking Platform
    • 9.2.3. By Country
  • 9.3. MEA: Country Analysis
    • 9.3.1. South Africa Online Accommodation Booking Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Accommodation Type
        • 9.3.1.2.2. By Booking Platform
    • 9.3.2. Saudi Arabia Online Accommodation Booking Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Accommodation Type
        • 9.3.2.2.2. By Booking Platform
    • 9.3.3. UAE Online Accommodation Booking Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Accommodation Type
        • 9.3.3.2.2. By Booking Platform
    • 9.3.4. Turkey Online Accommodation Booking Market Outlook
      • 9.3.4.1. Market Size & Forecast
        • 9.3.4.1.1. By Value
      • 9.3.4.2. Market Share & Forecast
        • 9.3.4.2.1. By Accommodation Type
        • 9.3.4.2.2. By Booking Platform

10. South America Online Accommodation Booking Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Accommodation Type
    • 10.2.2. By Booking Platform
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Online Accommodation Booking Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Accommodation Type
        • 10.3.1.2.2. By Booking Platform
    • 10.3.2. Argentina Online Accommodation Booking Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Accommodation Type
        • 10.3.2.2.2. By Booking Platform
    • 10.3.3. Colombia Online Accommodation Booking Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Accommodation Type
        • 10.3.3.2.2. By Booking Platform

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Porters Five Forces Analysis

  • 13.1. Competition in the Industry
  • 13.2. Potential of New Entrants
  • 13.3. Power of Suppliers
  • 13.4. Power of Customers
  • 13.5. Threat of Substitute Products

14. Competitive Landscape

  • 14.1. Company Profiles
    • 14.1.1. Airbnb, Inc
      • 14.1.1.1. Business Overview
      • 14.1.1.2. Company Snapshot
      • 14.1.1.3. Products & Services
      • 14.1.1.4. Financials (As Per Availability)
      • 14.1.1.5. Key Market Focus & Geographical Presence
      • 14.1.1.6. Recent Developments
      • 14.1.1.7. Key Management Personnel
    • 14.1.2. InterContinental Hotels Group
    • 14.1.3. Expedia Group
    • 14.1.4. Vacaciones eDreams S.L.U.
    • 14.1.5. Makemytrip Pvt. Ltd.
    • 14.1.6. BravoNext, S.A.
    • 14.1.7. Tripadvisor LLC
    • 14.1.8. Agoda Company Pte. Ltd
    • 14.1.9. Accor S.A.
    • 14.1.10. Oravel Stays Private Limited

15. Strategic Recommendations

16. About Us & Disclaimer