表紙：クイックサービスレストランの市場規模、シェア、成長分析、レストランの種類別、サービスタイプ別、料理別、製品別、場所別、地域別 - 産業予測 2025～2032年

市場調査レポート

商品コード

1722359

クイックサービスレストランの市場規模、シェア、成長分析、レストランの種類別、サービスタイプ別、料理別、製品別、場所別、地域別 - 産業予測 2025～2032年

Quick Service Restaurants Market Size, Share, and Growth Analysis, By Restaurant Type (Independent, Chain), By Service Type (Dine-in, Takeaway), By Cuisine, By Product, By Location, By Region - Industry Forecast, 2025-2032

出版日: 2025年05月03日
発行: SkyQuest
ページ情報: 英文 185 Pages
納期: 3～5営業日

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全表示
概要
目次

概要

サンプル依頼リストに入れる

クイックサービスレストランの世界市場規模は2023年に3,361億米ドルとなり、2024年の3,613億米ドルから2032年には6,324億米ドルに成長し、予測期間（2025年～2032年）のCAGRは7.1％で成長すると予測されます。

クイックサービスレストラン（QSR）分野は、消費者のライフスタイルの変化、都市化、利便性への要求の高まりにより急速に進化しています。主な促進要因としては、手頃な価格で迅速な食事の選択肢を重視する共働き世帯の増加や、モバイル注文と即座の満足感を求めるテクノロジーに精通したZ世代とミレニアル世代の嗜好が挙げられます。このシフトは、QSRチェーンのメニュー設計やテクノロジー活用のあり方を変えつつあり、低コストオペレーションを可能にするクラウドキッチンやゴーストキッチンの成長がその例です。さらに、デジタル化は、注文予測、ダイナミックプライシング、ロイヤリティスキームへのブランド投資を加速させ、ロジスティクスの再評価を必要とするアグリゲータープラットフォームの台頭にもつながっています。消費者が環境に優しい実践、植物由来の選択肢、透明性を求め、価格、味、責任ある調達のバランスをQSRブランドにプレッシャーをかける中、持続可能性はますます重要になっています。

北米
- 米国
- カナダ
欧州
- ドイツ
- スペイン
- フランス
- 英国
- イタリア
- その他欧州地域
アジア太平洋地域
- 中国
- インド
- 日本
- 韓国
- その他アジア太平洋地域
ラテンアメリカ
- ブラジル
- メキシコ
- その他ラテンアメリカ地域
中東・アフリカ
- GCC諸国
- 南アフリカ
- その他中東・アフリカ

競合情報

上位5社の比較
主要企業の市場ポジショニング（2024年）
主な市場企業が採用した戦略
最近の市場動向
企業の市場シェア分析（2024年）
主要企業の企業プロファイル
- 企業の詳細
- 製品ポートフォリオ分析
- 企業のセグメント別シェア分析
- 収益の前年比比較（2022-2024年）

主要企業プロファイル

McDonald's Corporation
Starbucks Corporation
Chick-fil-A, Inc.
Yum!Brands, Inc.
Restaurant Brands International
Domino's Pizza, Inc.
Wendy's Company
Subway IP LLC
Papa John's International, Inc.
Krispy Kreme, Inc.
Chipotle Mexican Grill, Inc.
Coffee Day Enterprises Ltd
Little Caesars Enterprises, Inc.
Inspire Brands, Inc.
Popeyes Louisiana Kitchen, Inc.
Graviss Foods Private Limited
Wingstop Inc.
Panera Bread
Del Taco Restaurants Inc.
Jack in The Box Inc.

結論と提言

Product Code: SQMIG25Q2007

Global Quick Service Restaurants market size was valued at USD 336.1 Billion in 2023 and is expected to grow from USD 361.3 Billion in 2024 to USD 632.4 Billion by 2032, growing at a CAGR of 7.1% in the forecast period (2025-2032).

The Quick Service Restaurants (QSR) sector is rapidly evolving due to shifts in consumer lifestyles, urbanization, and increasing demand for convenience. Key drivers include the rise of dual-income households valuing affordable, quick meal options and the preferences of tech-savvy Gen Z and millennials for mobile ordering and instant gratification. This shift is reshaping how QSR chains design menus and leverage technology, exemplified by the growth of cloud and ghost kitchens that enable lower-cost operations. Additionally, digitalization accelerates brand investments in order forecasting, dynamic pricing, and loyalty schemes, alongside the rise of aggregator platforms requiring a reevaluation of logistics. Sustainability is increasingly critical, as consumers demand eco-friendly practices, plant-based options, and transparency, placing pressure on QSR brands to balance price, taste, and responsible sourcing.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Quick Service Restaurants market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Quick Service Restaurants Market Segments Analysis

Global Quick Service Restaurants market is segmented by restaurant type, service type, cuisine, product, location, and geography. The market is categorized by restaurant type on the basis of independent, and chain. On the basis of service type, the market is categorized by dine-in, takeaway, delivery, and drive-through. The market is categorized by cuisine by American, Chinese, Italian, Mexican, Japanese, Turkish & Lebanese, and others. Based on product, the market is categorized by burgers & sandwiches, pizzas & pastas, drinks & desserts, chicken & seafood, and others. On the basis of location, the market is categorized by standalone, retail centers, travel hubs, lodging facilities, leisure venues, and others. On the basis of geography, the market is categorized by North America, Europe, Asia Pacific, Latin America, and Middle East and Africa.

Driver of the Global Quick Service Restaurants Market

The global Quick Service Restaurants (QSR) market is significantly benefiting from rising urbanization and the fast-paced lives of consumers, especially among younger generations like Gen Z and millennials. These consumers prioritize speed, affordability, and convenience when dining out, leading to a substantial shift toward quick service models, which are projected to account for nearly half of all foodservice transactions worldwide in 2023. Additionally, the proliferation of 24/7 operations, drive-through services, and value meal options has intensified demand, particularly in developing nations where disposable incomes are on the rise, creating a favorable environment for QSR growth.

Restraints in the Global Quick Service Restaurants Market

The Global Quick Service Restaurants (QSR) market faces significant challenges due to ongoing labor shortages and high employee turnover, which adversely affect operational stability. In many developed regions, including the United States and parts of Europe, QSRs struggle to retain frontline staff due to inadequate wages, unfavorable working conditions, and limited career advancement opportunities. According to the US Bureau of Labor Statistics, the hospitality sector experienced a quit rate exceeding 5% in 2023. In response, many chains are introducing signing bonuses and educational incentives; however, these initiatives are contributing to increased payroll expenses, thereby straining profit margins and hindering growth strategies.

Market Trends of the Global Quick Service Restaurants Market

In the Global Quick Service Restaurants (QSR) market, a prominent short-term trend is the emphasis on value-oriented menu offerings to attract budget-conscious diners amid sustained inflationary pressures. Major players like McDonald's, Taco Bell, and Wendy's are leveraging this strategy with enticing value meal promotions, such as McDonald's USD 5 value meal and Taco Bell's USD 7 Luxe Box, which have successfully driven consumer traffic and spending. As economic uncertainties persist, affordability is set to remain a cornerstone strategy for the QSR sector well into 2025, shaping product development and marketing campaigns aimed at retaining and expanding their customer base.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Market Impacting Factors
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Supply Chain Analysis
Pricing Analysis
Regulatory Landscape
Customer Selecting Criteria Analysis

Global Quick Service Restaurants Market Size by Restaurant Type & CAGR (2025-2032)

Market Overview
Independent
Chain

Global Quick Service Restaurants Market Size by Service Type & CAGR (2025-2032)

Market Overview
Dine-in
Takeaway
Delivery
Drive-through

Global Quick Service Restaurants Market Size by Cuisine & CAGR (2025-2032)

Market Overview
American
Chinese
Italian
Mexican
Japanese
Turkish & Lebanese
Others

Global Quick Service Restaurants Market Size by Product & CAGR (2025-2032)

Market Overview
Burgers & Sandwiches
Pizzas & Pastas
Drinks & Desserts
Chicken & Seafood
Others

Global Quick Service Restaurants Market Size by Location & CAGR (2025-2032)

Market Overview
Standalone
Retail Centers
Travel Hubs
Lodging Facilities
Leisure Venues
Others

Global Quick Service Restaurants Market Size & CAGR (2025-2032)

North America (By Restaurant Type, By Service Type, By Cuisine, By Product, By Location)
- US
- Canada
Europe (By Restaurant Type, By Service Type, By Cuisine, By Product, By Location)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (By Restaurant Type, By Service Type, By Cuisine, By Product, By Location)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (By Restaurant Type, By Service Type, By Cuisine, By Product, By Location)
- Brazil
- Mexico
- Rest of Latin America
Middle East & Africa (By Restaurant Type, By Service Type, By Cuisine, By Product, By Location)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

McDonald's Corporation
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Starbucks Corporation
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Chick-fil-A, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Yum! Brands, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Restaurant Brands International
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Domino's Pizza, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Wendy's Company
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Subway IP LLC
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Papa John's International, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Krispy Kreme, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Chipotle Mexican Grill, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Coffee Day Enterprises Ltd
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Little Caesars Enterprises, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Inspire Brands, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Popeyes Louisiana Kitchen, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Graviss Foods Private Limited
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Wingstop Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Panera Bread
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Del Taco Restaurants Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Jack in The Box Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments

クイックサービスレストランの市場規模、シェア、成長分析、レストランの種類別、サービスタイプ別、料理別、製品別、場所別、地域別 - 産業予測 2025～2032年

Quick Service Restaurants Market Size, Share, and Growth Analysis, By Restaurant Type (Independent, Chain), By Service Type (Dine-in, Takeaway), By Cuisine, By Product, By Location, By Region - Industry Forecast, 2025-2032

目次

イントロダクション

調査手法

エグゼクティブサマリー

市場力学と見通し

主な市場の考察

クイックサービスレストラン市場規模：レストランの種類別& CAGR（2025-2032）

クイックサービスレストラン市場規模：サービスタイプ別& CAGR（2025-2032）

クイックサービスレストラン市場規模：料理別& CAGR（2025-2032）

クイックサービスレストラン市場規模：製品別& CAGR（2025-2032）

クイックサービスレストラン市場規模：場所別& CAGR（2025-2032）

クイックサービスレストラン市場規模：地域別& CAGR（2025-2032）