オンライン旅行の市場規模、シェア、成長分析、サービス別、予約モード別、プラットフォーム別、旅行者別、用途別、地域別 - 産業予測 2025～2032年

オンライン旅行の市場規模は2023年に6,100億米ドルと評価され、2024年の6,850億3,000万米ドルから2032年には1兆7,328億米ドルに成長し、予測期間（2025-2032年）のCAGRは12.3％で成長する見通しです。

旅行市場は、進化する消費者行動、ソーシャルメディアの影響力の高まり、可処分所得の増加、冒険旅行に対する世界の動向などを背景に、大きく拡大しています。海外旅行の急増、特に60万5,130人を超える留学生（主に中国からの留学生）を受け入れた英国内旅行が、この成長をさらに加速させています。旅行テクノロジーはサービスへのアクセシビリティに革命をもたらし、消費者は従来の方法よりも便利で手頃な価格で旅行サービスを利用できるようになりました。モバイルフレンドリーなウェブサイトは、同業者のレビューや360度ビデオツアーによって強化された、オンラインでの簡単な休暇計画と予約を可能にし、業界の加速を後押ししています。しかし、気候変動や環境問題などの課題は依然として残っています。とはいえ、信頼できるインターネット・プラットフォームや旅行サービス・プロバイダーの成長は、市場に新たな機会を提供し、今後数年間の堅調な発展を約束することになると思われます。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ
• 顧客と購買基準の分析
• 技術の進歩
• 規制分析

オンライン旅行の市場規模：サービス別& CAGR（2025-2032）

• 市場概要
• 交通機関
  • 航空会社
  • レンタカー
  • レール
  • クルーズ
  • バス
• 宿泊施設
• ツアーパッケージ

オンライン旅行の市場規模：予約モード別& CAGR（2025-2032）

• 市場概要
• オンライン旅行代理店
• 直接旅行サプライヤー

オンライン旅行の市場規模：プラットフォーム別& CAGR（2025-2032）

• 市場概要
• モバイルベース
• ウェブベース

オンライン旅行の市場規模：旅行者別& CAGR（2025-2032）

• 市場概要
• レジャー
• 仕事

オンライン旅行の市場規模：用途別& CAGR（2025-2032）

• 市場概要
• 国際予約
• 国内予約

オンライン旅行の市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Booking Holdings Inc.（United States）
• Ctrip.com International, Ltd.（China）
• Trip.com Group Ltd.（China）
• Airbnb, Inc.（United States）
• MakeMyTrip Limited（India）
• eDreams ODIGEO（Spain）
• H.I.S. Co., Ltd.（Japan）
• Rakuten Travel Inc.（Japan）
• Yatra Online, Inc.（India）
• CheapOair.com（United States）
• Traveloka（Indonesia）
• eSky Group（Poland）
• Goibibo（India）
• Lastminute.com Group（United Kingdom）

結論と提言

Online Travel Market size was valued at USD 610.0 billion in 2023 and is poised to grow from USD 685.03 billion in 2024 to USD 1732.8 billion by 2032, growing at a CAGR of 12.3% during the forecast period (2025-2032).

The travel market is experiencing significant expansion driven by evolving consumer behaviors, heightened social media influence, increased disposable income, and a global trend towards adventure travel. The surge in international travel, particularly within the UK which hosted over 605,130 international students, predominantly from China, further amplifies this growth. Travel technology is revolutionizing service accessibility, allowing consumers to engage with travel offerings more conveniently and affordably than traditional methods. Mobile-friendly websites enable easy vacation planning and booking online, enhanced by peer reviews and 360-degree video tours, fueling industry acceleration. However, challenges such as climate change and environmental issues persist. Nonetheless, the growth of reliable internet platforms and travel service providers is set to offer fresh opportunities in the market, promising robust development in the years ahead.

Top-down and bottom-up approaches were used to estimate and validate the size of the Online Travel market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Online Travel Market Segments Analysis

Global Online Travel Market is segmented by Services, Mode of Booking, Platform, Traveler, Application and region. Based on Services, the market is segmented into Transportation, Accommodation and Tour packages. Based on Mode of Booking, the market is segmented into Online travel agencies and Direct travel suppliers. Based on Platform, the market is segmented into Mobile-based and Web-based. Based on Traveler, the market is segmented into Leisure and Business. Based on Application, the market is segmented into International booking and Domestic booking. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Online Travel Market

The emergence of mobile applications has transformed the online travel market, empowering travelers with convenient access to travel services anytime and anywhere. These apps facilitate real-time updates, efficient itinerary management, and smooth booking processes, which significantly enhance user experience. Additionally, innovations like augmented reality (AR) and virtual reality (VR) have taken the online travel experience to the next level by providing immersive and interactive previews of destinations, allowing potential travelers to explore their options in a dynamic way. This blend of technology and convenience promotes not just ease of planning but also enriches the entire travel experience for users.

Restraints in the Online Travel Market

The online travel market is significantly dependent on stable internet connectivity, and any disruptions or constraints in access can adversely affect the booking process and overall customer satisfaction. In regions where internet infrastructure is either insufficient or inconsistent, travelers may encounter challenges in accessing online travel services and completing their bookings. These limitations can create hurdles for potential customers, preventing them from utilizing online platforms effectively and diminishing their overall experience in planning and securing travel arrangements. Consequently, the reliance on dependable internet service serves as a critical constraint within the online travel industry, potentially impacting its growth and efficiency.

Market Trends of the Online Travel Market

The online travel market is witnessing a significant trend where social media platforms have transformed the travel planning landscape, becoming essential tools for inspiration and decision-making. As travelers increasingly turn to social media for recommendations and reviews, platforms like Instagram and TikTok now serve as virtual travel guides, significantly influencing booking behaviors. The rise of influencers and user-generated content plays a pivotal role in shaping destination preferences, making it crucial for travel brands to adapt their marketing strategies to engage with these platforms effectively. This shift emphasizes the importance of an online presence, driving the evolution of marketing techniques within the online travel sector.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer And Buying Criteria Analysis
• Technology Advancements
• Regulatory Analysis

Global Online Travel Market Size by Services & CAGR (2025-2032)

• Market Overview
• Transportation
  • Airline
  • Car rental
  • Rail
  • Cruise
  • Bus
• Accommodation
• Tour packages

Global Online Travel Market Size by Mode of Booking & CAGR (2025-2032)

• Market Overview
• Online travel agencies
• Direct travel suppliers

Global Online Travel Market Size by Platform & CAGR (2025-2032)

• Market Overview
• Mobile-based
• Web-based

Global Online Travel Market Size by Traveler & CAGR (2025-2032)

• Market Overview
• Leisure
• Business

Global Online Travel Market Size by Application & CAGR (2025-2032)

• Market Overview
• International booking
• Domestic booking

Global Online Travel Market Size & CAGR (2025-2032)

• North America (Services, Mode of Booking, Platform, Traveler, Application)
  • US
  • Canada
• Europe (Services, Mode of Booking, Platform, Traveler, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Services, Mode of Booking, Platform, Traveler, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Services, Mode of Booking, Platform, Traveler, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Services, Mode of Booking, Platform, Traveler, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Booking Holdings Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ctrip.com International, Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Trip.com Group Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Airbnb, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MakeMyTrip Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• eDreams ODIGEO (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• H.I.S. Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rakuten Travel Inc. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yatra Online, Inc. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CheapOair.com (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Traveloka (Indonesia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• eSky Group (Poland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Goibibo (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lastminute.com Group (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations