エナジーバーの市場規模、シェア、成長分析：タイプ別、パッケージ別、成分別、流通チャネル別、地域別 - 産業予測 2025～2032年

エナジーバー2023年の市場規模は43億米ドルで、2024年の45億4,000万米ドルから2032年には69億6,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは5.5%で成長する見通しです。

オン・ザ・ゴー・スナッキングのトレンドが急増しており、その原動力となっているのは、子供たちの常食ニーズと大人の多忙なライフスタイルです。可処分所得の増加、携帯性、健康意識の高まりといった要因が、この市場拡大に拍車をかけています。便利で栄養価の高いスナックへの需要が、エナジーバーの売上を世界的に押し上げています。これらの携帯用スナックは、忙しい大人向けに手軽な包装と高いエネルギー含有量を特徴とする迅速なエネルギーソリューションを提供しています。ペースの速いライフスタイルが増えるにつれ、消費者は準備のいらない即席のヘルシーな選択肢を求めています。必須栄養素や微量栄養素を豊富に含むエナジーバーは、特にスポーツやフィットネスに取り組む人が増えるにつれて支持を集め、運動後の筋肉回復に効果的な栄養補給として役立っています。全体として、健康志向の間食へのシフトがエナジーバー市場の成長を加速させています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析

エナジーバー市場規模：タイプ別& CAGR（2025-2032）

• 市場概要
• オーガニック
• 従来型

エナジーバー市場規模：パッケージ別& CAGR（2025-2032）

• 市場概要
• シングルパック
• マルチパック

エナジーバー市場規模：成分別& CAGR（2025-2032）

• 市場概要
• シリアル・穀物
• ナッツと種子
• 果物
• タンパク質
• チョコレートコーティング

エナジーバー市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• ハイパーマーケットとスーパーマーケット
• 伝統的な食料品店
• 薬局・ドラッグストア
• コンビニエンスストア
• オンライン
• その他

エナジーバー市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• General Mills（USA）
• Kellogg's（USA）
• Mars, Incorporated（USA）
• Mondelez International（USA）
• Glanbia plc（Ireland）
• Simply Good Foods USA, Inc.（USA）
• Nestle S.A.（Switzerland）
• The Whole Truth（India）
• Yogabar（India）
• MuscleBlaze（India）
• Clif Bar & Company（USA）
• Kind LLC（USA）
• Quest Nutrition（USA）
• Nature's Bakery（USA）
• GoMacro（USA）
• PowerBar（USA）
• Garden of Life（USA）
• HealthKart（India）

結論と提言

Energy Bar Market size was valued at USD 4.3 billion in 2023 and is poised to grow from USD 4.54 billion in 2024 to USD 6.96 billion by 2032, growing at a CAGR of 5.5% during the forecast period (2025-2032).

The on-the-go snacking trend is surging, driven by children's need for regular meals and adults' busy lifestyles. Factors such as rising disposable incomes, portability, and heightened health awareness are fueling this market expansion. The demand for convenient, nutritious snacks is propelling energy bar sales globally. These portable snacks provide quick energy solutions for busy adults, featuring easy packaging and high energy content. As fast-paced lifestyles increase, consumers are seeking instant, healthy options that require no preparation. Energy bars, rich in essential nutrients and micronutrients, have gained traction, particularly as more individuals engage in sports and fitness activities, where they serve as effective post-workout nutrition for muscle recovery. Overall, the shift toward health-conscious snacking is accelerating energy bar market growth.

Top-down and bottom-up approaches were used to estimate and validate the size of the Energy Bar market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Energy Bar Market Segments Analysis

Global Energy Bar Market is segmented by Type, Packaging, Ingredient, Distribution Channel and region. Based on Type, the market is segmented into Organic and Conventional. Based on Packaging, the market is segmented into Single Pack and Multi Pack. Based on Ingredient, the market is segmented into Cereals & Grains, Nuts & Seeds, Fruits, Protein and Chocolate Coated. Based on Distribution Channel, the market is segmented into Hypermarkets & Supermarkets, Traditional Grocery Store, Pharmacy & Drug Store, Convenience Stores, Online and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Energy Bar Market

The energy bar market is experiencing significant growth as more individuals embrace fast-paced and active lifestyles. These bars are not only convenient and nutritious but also require no preparation time, making them an ideal choice for busy people. In 2022, the employment rate in the U.S. was approximately 61%, translating to over 157 million individuals managing demanding schedules with limited breaks. As consumer spending on packaged foods rises and preparation time for meals diminishes, many are opting for energy bars to satisfy their nutritional needs. Their portability, ease of storage in bags or vehicles, and extended shelf life further enhance their appeal in today's fast-moving society.

Restraints in the Energy Bar Market

The energy bar market faces several restraints that could hinder its growth. Increasing calorie and sugar levels in these products may pose health risks, potentially leading to higher diabetes rates among consumers. Furthermore, rising production costs and shifting consumer preferences are likely to negatively impact the demand for energy bars in the U.S. Additionally, the fast-evolving food labeling regulations and health claims could create challenges for manufacturers, affecting their ability to market their products effectively. These factors combined may lead to a decline in sales and consumer trust in energy bars, ultimately affecting the market's overall performance.

Market Trends of the Energy Bar Market

The Energy Bar market is witnessing a significant upward trend driven by the rising demand for healthy on-the-go snacks. As consumer lifestyles evolve, particularly among busy professionals, students, and young adults, the need for convenient and nutritious food options is on the rise. Factors such as heightened health consciousness, changes in meal patterns, and increased spending on food and beverages propel the popularity of energy bars. These products offer a perfect solution, combining portability with nutritional benefits, thus aligning with the fast-paced lifestyles of modern consumers. Consequently, energy bars are positioned to capitalize on this growing segment of the convenience food market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Energy Bar Market Size by Type & CAGR (2025-2032)

• Market Overview
• Organic
• Conventional

Global Energy Bar Market Size by Packaging & CAGR (2025-2032)

• Market Overview
• Single Pack
• Multi Pack

Global Energy Bar Market Size by Ingredient & CAGR (2025-2032)

• Market Overview
• Cereals & Grains
• Nuts & Seeds
• Fruits
• Protein
• Chocolate Coated

Global Energy Bar Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Hypermarkets & Supermarkets
• Traditional Grocery Store
• Pharmacy & Drug Store
• Convenience Stores
• Online
• Others

Global Energy Bar Market Size & CAGR (2025-2032)

• North America (Type, Packaging, Ingredient, Distribution Channel)
  • US
  • Canada
• Europe (Type, Packaging, Ingredient, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Packaging, Ingredient, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Packaging, Ingredient, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Packaging, Ingredient, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• General Mills (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kellogg's (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mars, Incorporated (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mondelez International (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Glanbia plc (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Simply Good Foods USA, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Whole Truth (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yogabar (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MuscleBlaze (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Clif Bar & Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kind LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Quest Nutrition (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nature's Bakery (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GoMacro (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PowerBar (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Garden of Life (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HealthKart (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations