エナジーバー市場：タイプ、由来、流通チャネル、地域別、2024年～2031年

エナジーバー市場の評価、2024年～2031年

外出先での栄養補給の需要と、特にアスリートやミレニアル世代における健康志向の高まりが、エナジーバー市場を牽引しています。エナジーバーは、手軽で健康的なスナックを探している人々にとって、この市場の最先端の製品選択肢であるため、様々な食事要件やライフスタイルを満たす植物ベースや高タンパク質の選択肢を含みます。Verified Market Researchのアナリストによると、エナジーバー市場は2031年に11億3,131万米ドルの評価に達すると推定されます。

2024年には7億2,169万米ドルに達すると予測されています。

時間に追われる顧客の間で、迅速で健康的な食品オプションのニーズが高まっていることが、エナジーバー市場の主な促進要因です。これにより、市場は2024年から2031年までCAGR 5.78％で成長します。

エナジーバー市場定義／概要

エナジーバーは、コンパクトなバーの形をした携帯可能な栄養密度の高い食品であり、特に運動前、運動中、運動後の活動的な人々のために、短時間のエネルギー補給を目的とした成分を含んでいます。これらのバーは、シリアル、ナッツ、種子、ドライフルーツなど、さまざまな高エネルギー食品から作られており、タンパク質、ビタミン、ミネラルが加えられていることもあります。エナジーバーは、アスリートやフィットネス愛好家、活動的なライフスタイルを送り、活動の燃料となる持続的なエネルギー源を必要とする人々の間で人気があります。また、通常のスナックの健康的な代用品として、あるいは栄養価の高い外出先での選択肢を探している人々の食事の代替品としても利用されています。

エネルギー・バー市場の成長を促進する主な要因は何か？

消費者が健康と栄養をより意識するようになり、エナジーバーのような健康的なスナック・オプションに注目が集まっています。国際食品情報協議会（IFIC）財団の「2020年食品と健康に関する調査」によると、50歳以上の63％を含む全消費者の54％が、2020年には2010年よりも食品や飲飲料の健康的な選択に関心を寄せています。この動向は、消費者が手軽で栄養価の高い代替品を求めているため、エナジーバー業界の拡大に拍車をかけています。

スポーツやフィットネス活動への参加の増加は、素早く持ち運べる栄養源として、エナジーバーの需要を押し上げています。スポーツ＆フィットネス産業協会（SFIA）によると、6歳以上の米国人の64.2％が2019年に少なくとも1つのフィットネス活動に参加し、前年の63.8％から増加しました。このフィットネス動向の高まりが、アスリートやフィットネス愛好家の間でエナジーバーの需要を促進しています。

さらに、インターネット小売の開発と流通チャネルの拡大により、エナジーバーは顧客にとってより身近なものとなっています。米国国勢調査局によると、2020年の小売総売上高に占めるeコマース売上高の割合は14.0％となり、2019年の11.0％から上昇しました。このようにオンライン購入が大幅に増加したことで、消費者はエナジーバーを購入しやすくなり、市場成長につながった。また、メーカーは幅広い消費者の嗜好や栄養需要に対応するため、斬新な味、成分、処方を開発しています。

エナジーバー市場の成長を左右する課題とは？

従来のスナック、プロテイン・バー、グラノーラ・バー、その他の便利な食品オプションは、エナジーバーにとって熾烈な競争相手です。消費者には幅広い選択肢があり、エナジーバーの成長と市場シェアを制限しています。メーカーは、この競合環境で際立つために、常に試行錯誤を繰り返し、製品の差別化を図っています。

消費者の中には、エナジーバーの栄養価、人工的な成分、砂糖の含有量を懸念する人もいます。こうした健康に関するリスクは、エナジーバーの魅力を低下させ、市場の成長を制限します。また、エナジーバーは通常のスナック菓子よりも高価です。価格に敏感な消費者、特に経済的に恵まれない地域の消費者には魅力がないです。メーカーは、競争力のある価格設定を維持しながら、原材料費、製造コスト、ブランド・コストのバランスをとるという問題に直面しています。

目次

第1章 イントロダクション

• 市場の定義
• 市場セグメンテーション
• 調査手法

第2章 エグゼクティブサマリー

• 主な調査結果
• 市場概要
• 市場ハイライト

第3章 市場概要

• 市場規模と成長の可能性
• 市場動向
• 市場促進要因
• 市場抑制要因
• 市場機会
• ポーターのファイブフォース分析

第4章 エナジーバー市場：タイプ別

• プロテインバー
• 栄養バー
• シリアルバー
• ファイバーバー
• その他のタイプ

第5章 エナジーバー市場：由来別

• オーガニック
• 従来型

第6章 エナジーバー市場：流通チャネル別

• スーパーマーケット／ハイパーマーケット
• コンビニエンスストア
• 専門店
• オンライン小売店
• その他の流通チャネル

第7章 地域分析

• 北米
• 米国
• カナダ
• メキシコ
• 欧州
• 英国
• ドイツ
• フランス
• イタリア
• アジア太平洋
• 中国
• 日本
• インド
• オーストラリア
• ラテンアメリカ
• ブラジル
• アルゼンチン
• チリ
• 中東・アフリカ
• 南アフリカ
• サウジアラビア
• アラブ首長国連邦

第8章 市場力学

• 市場促進要因
• 市場抑制要因
• 市場機会
• COVID-19の市場への影響

第9章 競合情勢

• 主要企業
• 市場シェア分析

第10章 企業プロファイル

• The Kellogg Company
• General Mills Inc.
• Lotus Bakeries Corporate
• Mars, Incorporated（Kind LLC）
• Mondelez International, Inc.（Clif Bar & Company）

第11章 市場の展望と機会

• 新興技術
• 今後の市場動向
• 投資機会

第12章 付録

• 略語リスト
• 出典と参考文献

Energy Bar Market Valuation - 2024-2031

The demand for on-the-go nutrition and the growing popularity of health-conscious eating, especially among athletes and millennials, are driving the energy bar market. Energy bars are a go-to product for people looking for quick, healthy snacks because of this market's cutting-edge product choices, which include plant-based and high-protein options that satisfy a variety of dietary requirements and lifestyles. According to the analyst from Verified Market Research, the energy bar market is estimated to reach a valuation of USD 1131.31 Million in 2031

over the forecast subjugating around USD 721.69 Million in 2024.

The growing need for quick and wholesome food options among time-pressed customers is the main driver of the energy bar market. It enables the market to grow at aCAGR of 5.78% from 2024 to 2031.

Energy Bar Market: Definition/ Overview

An energy bar is a portable, nutrient-dense food in the shape of a compact bar that contains components meant to deliver a short burst of energy, particularly for active people before, during, or after exercise. These bars are created from a variety of high-energy foods such as cereals, nuts, seeds, and dried fruits, and are occasionally added with protein, vitamins, and minerals. Energy bars are popular among athletes, fitness enthusiasts, and those who live active lifestyles and need a reliable source of sustained energy to fuel their activities. They are also utilized as a healthy substitute for regular snacks or as a meal replacement for people looking for a nutritious on-the-go option.

What's inside a VMR industry report?

Our reports include actionable data and forward-looking analysis that help you craft pitches, create business plans, build presentations and write proposals.

What are the Key Factors Driving the Growth of the Energy Bar Market?

Consumers are turning to healthier snack options like energy bars as they become more cognizant of their health and nutrition. According to the International Food Information Council (IFIC) Foundation's 2020 Food and Health Survey, 54% of all consumers, including 63% of those over the age of 50, are more concerned with the healthfulness of their food and beverage choices in 2020 than they were in 2010. This trend is fueling the expansion of the energy bar industry as consumers seek out handy, nutrient-dense alternatives.

Increase in participation in sports and fitness activities is driving up demand for energy bars as rapid, portable sources of nutrition. According to the Sports & Fitness Industry Association (SFIA), 64.2% of Americans aged 6 and up took part in at least one fitness activity in 2019, up from 63.8% the previous year. This growing fitness trend is fueling the demand for energy bars among athletes and fitness enthusiasts.

Furthermore, the development of Internet retail and the expansion of distribution channels have made energy bars more accessible to customers. According to the United States Census Bureau, e-commerce sales made up 14.0% of total retail sales in 2020, up from 11.0% in 2019. This huge increase in online purchasing has made it easier for consumers to purchase energy bars, resulting in market growth. In addition, manufacturers are developing novel tastes, ingredients, and formulas to meet a wide range of consumer preferences and nutritional demands.

What are the Challenges Influencing the Growth of the Energy Bar Market?

Traditional snacks, protein bars, granola bars, and other convenient food options are fierce competitors to energy bars. Consumers have a wide range of options, limiting the growth and market share of energy bars. Manufacturers are constantly experimenting and differentiating their products to stand out in this competitive environment.

Some consumers are concerned about the nutritional value, artificial components, and sugar content of energy bars. These health-related risks decrease the attraction of energy bars and limit market growth. Also, energy bars are more expensive than regular snacks. They are less appealing to price-conscious consumers, particularly in economically disadvantaged regions. Manufacturers face the problem of balancing ingredient, production, and branding costs while maintaining competitive pricing.

Category-Wise Acumens

How Does the Increase in Health Consciousness Propel the Demand for Protein Bars?

According to VMR analysis, the protein bar segment is estimated to dominate the market during the forecast period. The increased awareness of health and fitness among consumers has resulted in a huge increase in demand for protein bars. These bars are marketed as a convenient supply of high-quality protein, appealing to fitness enthusiasts and those seeking to maintain a balanced diet. The growing popularity of protein-rich diets, as well as the emphasis on muscle rehabilitation and growth, are driving this trend even further.

Protein bars are a quick and easy option for busy consumers looking for nutritional snacks. Their portability makes them excellent for people who lead active lifestyles, such as sports and professionals who require a quick energy boost during the day. This desire for on-the-go nutrition fuels the popularity of protein bars, cementing their market domination.

Furthermore, the protein bar segment is distinguished by ongoing innovation, with producers launching new flavors, textures, and compositions to cater to a wide range of consumer tastes. The addition of natural ingredients, low-sugar choices, and functional additives like vitamins and minerals increases their appeal. This continual product development reaches a larger audience, establishing the segment's dominance in the energy bar market.

How do Supermarkets/Hypermarkets Contribute to the Highest Sale of Energy Bars?

The supermarkets/hypermarkets segment is estimated to dominate the energy bar market during the forecast period. Hypermarkets and supermarkets have a large selection of energy bars to cater to a wide range of client tastes. This vast selection helps customers to readily compare brands and varieties, increasing the likelihood of purchase. The opportunity to access many selections under one roof makes these retail layouts extremely appealing to consumers looking for convenience and diversity in their snack choices.

These retail channels offer promotions, discounts, and loyalty programs to encourage customers to purchase energy bars. Such promotional techniques not only increase sales but also raise brand awareness, encouraging customers to explore new items. The ability to use these marketing strategies effectively positions hypermarkets and supermarkets as the preferred shopping venues for energy bar customers.

Furthermore, hypermarkets and supermarkets are strategically positioned in cities and suburbs, making them easily accessible to a huge number of customers. This accessibility is critical for busy customers who value convenience in their buying experiences. The presence of these huge shop formats guarantees that energy bars are easily accessible, hence increasing their market share in the energy bar market.

Country/Region-wise Acumens

How Does the High Prevalence of Obesity in North America Bolster the Demand for Energy Bars in the Market?

According to VMR analyst, North America is estimated to dominate the energy bar market during the forecast period. North America, particularly the United States, has a high obesity rate, which is encouraging customers to choose healthier snack options such as energy bars. According to the Centers for Disease Control and Prevention (CDC), the obesity prevalence in the United States was 42.4% in 2017-2018. This health concern is driving customers to seek out healthier, portion-controlled snacks. According to the International Food Information Council's 2020 Food and Health Survey, 43% of Americans always or frequently look for healthy food options when shopping, fueling regional demand for energy bars.

Furthermore, North America has a thriving fitness and sports nutrition market, which contributes significantly to energy bar usage. According to the Global Wellness Institute, the North American fitness market was worth USD 105 Billion in 2019, the world's largest. The Sports & Fitness Industry Association (SFIA) claimed that 72.2% of Americans aged 6 and above were physically active in 2019, indicating a sizable market base for energy bars as a convenient source of nourishment for active lifestyles.

What are the Main Drivers of the Energy Bar Market in Asia Pacific?

The Asia Pacific region is estimated to exhibit the highest growth within the energy bar market during the forecast period. Consumers in the Asia-Pacific region are becoming more aware of health and well-being, which is prompting them to seek out better snack options. According to 2020 research from the Asia Pacific Food Industry (APFI), 93% of regional customers are willing to pay more for healthier food options. This health-conscious trend is driving demand for healthy snacks like energy bars, particularly among the increasing middle-class population in China and India.

Furthermore, the Asia Pacific region is experiencing an increase in sports engagement and fitness activities, which is driving up demand for energy bars as a rapid source of nourishment. The International Health, Racquet & Sportsclub Association (IHRSA) reported that the Asia-Pacific health club market served 22.5 million members in 2019, with a market value of USD 16.8 Billion. This burgeoning fitness trend is increasing the use of energy bars among athletes and fitness lovers in the region.

Competitive Landscape

The competitive landscape of the energy bar market is defined by a wide range of product offerings and dynamic strategies aimed at catering to the changing demands of health-conscious customers.

Some of the prominent players operating in the energy bar market include:

The Kellogg Company

General Mills, Inc.

Lotus Bakeries Corporate

Mars, Incorporated (Kind LLC)

Mondelez International, Inc. (Clif Bar & Company)

Latest Developments

In August 2022, Mondelez International, Inc. acquired Clif Bar & Company. Mondelez International plans to expand its global snack bar business by acquiring leading brands such as CLIF, CLIF Kid, and LUNA, which complement the company's refrigerated snacking business in the US, and Grenade, a popular performance nutrition brand in the UK.

TABLE OF CONTENTS

1. Introduction

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Energy Bar Market, By Type

• Protein Bars
• Nutrition Bars
• Cereal Bars
• Fiber Bars
• Other Types

5. Energy Bar Market, By Nature

• Organic
• Conventional

6. Energy Bar Market, By Distribution Channel

• Supermarkets/Hypermarkets
• Convenience Stores
• Specialty Stores
• Online Retail Stores
• Other Distribution Channels

7. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

8. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

9. Competitive Landscape

• Key Players
• Market Share Analysis

10. Company Profiles

• The Kellogg Company
• General Mills Inc.
• Lotus Bakeries Corporate
• Mars, Incorporated (Kind LLC)
• Mondelez International, Inc. (Clif Bar & Company)

11. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

12. Appendix

• List of Abbreviations
• Sources and References